The Ringer‘s Bill Simmons on the Business of Podcasting
ฝัง
- เผยแพร่เมื่อ 6 มิ.ย. 2024
- Bill Simmons, Founder & CEO, The Ringer shares his secrets to building a successful podcast with Bloomberg’s Lucas Shaw at Bloomberg Screentime in Los Angeles.
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Bill gives the best interviews. I feel like he comes out and does these things like once every 3 years or so.
We need more Bill interviews as a guest for sure
He went on “How I Built This” recently, it was interesting
Simmons is a clown...
@@msp5138 cry more, loser
@@msp5138lol
From Page2 (alongside the late great Ralph Wiley) through to Grantland and then Ringer, I feel like I've sat next to this guy at the bar for my entire adult life.
Big facts…Page 2 kept me informed when I was overseas serving in the military…The BS report was the first pod I listened too…Grantland was my jam as well…now onto Parent Corner😎
Damn I love the way you just put that. The way he writes and speaks feels so organic. Like you feel like you're chilling with a buddy.
How does parent corner feel now ?
I started following Bill in 2016. I used to listen to Jim Rome, I remember when his son was born and when he was drafted by the Padres.
I've been a loyal Bill Simmons listener from Slovenia since 2014. Love the guy and what he built in The Ringer.
I've always been amazed at his grasp of different businesses within the entertainment industry. His foresight on docs and pods is impressive.
Bill Simmons built this whole media empire on an understanding of popular culture.. it's really something
Not only is it impressive, but I've always loved how plainspoken he is about business... no esoteric or jargon-y BS. He just says "yeah I think there were too many blogs in '07 so I'm gonna focus on podcasts" and then he turns out to be 100% right.
A real business mind. Can learn a lot about the podcast and sports industry business from Bill
Bill is a visionary business genius
The Rewatchables is my favorite podcast
Same. And the BS.
It would be if they could just get rid of Sean Fennessey
It's wild that he refers to Serial as an "old school" podcast lol. Makes me feel like I've been listening to podcasts since ancient times.
Bill always makes sure to sneak in a Holy Cross shoutout
The Ringer and Barstool is all I listen to. The Rewatchables, The Bill Simmons Podcast and Pardon My Take. All three of them are excellent shows.
Wow! You really don't know much about sports if you listen to those podcasts.
@@msp5138 what do you listen to?
@@msp5138 I don't listen to them because I want to learn about sports😄. But I hope you trying to hurt my feelings made you feel better😉
Try the mismatch as well, love that one too!
He HAD TO GET IT ON!!
Bill just doing Bill stuff in this interview, he just is!
Imagine just being so sure of yourself and everything just falls into place. I’ll get there
great interview. bill simmons is the man
Some weird questions being thrown at Bill but he handled them well. Not sure what some of those were supposed to get at... A LOT of 'gotchya' questions
I think that standing out and figuring out how you'll stand out is important, but you can have the best, most standout podcast out there and if you're: A. Not famous, B. Not rich, and C. Not in with the social media algorithm, then good luck. It's very difficult to get a podcast to grow naturally.
Great interview
Started listening in 2007 when it was originally Eye of Sports Guy. I feel very old.
Interesting that podcasting was the consummate "long tail" media when it started (mirroring Bill's "Sports Guy" column origins), and now it's a business more heavily weighted towards delivering celebrity IP (Simmons included). Much of Bill's perspective here is "view from the top" (appropriate for Bloomberg audience of course).
The Ringer is full of successful podcasts that actually do not rely on celebrities at all and instead are just powered by the personalities at The Ringer. The only show with tons of celebrities is Bill's pod.
@@ron6603 This is true. The Ringer has a lot of very good listens in it's podcast library. Bill's pod is the headliner, of course. In that way, it is The Tonight Show (or Letterman, depending on preferences) of the network and Russillo's is the Conan late show ( or The LAte, Late Show). As a result, that's where the biggest guests flow towards.
Like the green jacket in golf, I think you get a vest once you sell a company for over $100 million
4:50 the royal grifter comment. It shook Bill when they sent reporters to his office to talk in person.
Good job by you!
Good job by you, buddy!
The guy is the best in the business, everyone are just trying to be him, best thing is he's a fan of sports, not some douche playing it
He’s still a douche
No. Just not. LOL. He is straight-up a poor podcaster. He must be a very good businessman though or just lucky, but being *consistently* lucky is a skill.
@@panagiotisatmatzidis9972 He's an excellent podcaster. I disagree with him often but he hosts excellent pods _and_ finds lots of new talent on The Ringer
who do you consider good podcasters?@@panagiotisatmatzidis9972
@@panagiotisatmatzidis9972if someone is consistently lucky, then they are not just lucky.
BS has a niche to talk about sports that relatable and understandable as a “non athletic observer”. He’s a fan. He’s a homer. And people love to agree or shit on him. Making people consistently wanting care, in forms of to agree or shit on your takes, is a skill.
your questions were great! Everything as a viewer I wanted answers to
Relateable
I keep hearing about one of Bill's pods on the Ringer called Sports Cards Nonsense. I wonder if it's as great as people say 🤔
Lucas Shaw's parents are brother and sister.
😆
Weird questions. Bill is a successful podcaster because he is a master of the art of conversation. Not because of business analysis. Ask about the product not the strategy
The strategy comes in when you build a company filled with podcasts that are successful.
He obviously is very charismatic and has the ability to make the conversation feel super organic which is why people like listening to him; but he is 100% a business analyst. From his page2 days to 30 for 30 to Grantland to The Ringer this dude has always been able to tap into untouched markets. The only thing he's done that has really failed was his HBO show but it's just because it was a bad set up. The idea was there but he just didn't have the bandwidth with HBO at the time to make it work, which he then took that idea and basically made The Ringer with the same concept, but knowing he had unlimited resources (time, production, chances) that he didn't have at HBO, and sold it for $250M. Like that's bananas.
having the vision to see where the conversations could go, covering topics in not only sports but pop culture then creating a podcast and hiring talent to host those podcasts is most definitely a business analysis skill
Conversation is not knowledge.
Simmons knows nothing about sports.
@@msp5138I think he at least knows a lot about basketball; unfortunately that knowledge gets filtered through his Celtics homerism.
Love Bill. Why was this an attempt at gotchas vs a conversation. Oddly contentious.
I love Bill 😂
Down in front..I’m trying to see Bill’s shoe game
I’m so glad Bill left ESPN, it was actually ESPN left Bill. Ringer can do what they want, not under the MotherShips control and censorship.
POD father himself!
The podfather!
Bill is friends with the Smartless guys but it seems like those 3 really do just flip their laptops open once a week, chat with one of their celebrity friends for an hour and collect Million$. Meanwhile they're all still working on TV, movies, Broadway, commercials and producing stuff as the main thing.
Is Barstool bigger already? I mean PMT is the most popular sports podcast and it’s been that for long now.
But it’s barstool… PMT is 90/10 humor/ learn something. Russillo is the best sports pod in the game.
@@k_hack9441 Yup, Rusillo is an absolute unit when it comes to spitting sports facts and knowledge.
Some amateur questions from the interviewer: ‘What is considered good viewership for The Ringer?’ Bill’s company has many podcasts and him giving an actual figure could jeopardise his employees feelings regarding the viewership they are getting. ‘How much money does The Ringer make?’ They are a private company for a reason and good thing Bill shit him down.
They were weird questions, but it would seem these two have a preexisting relationship where the interviewer knew he could ask some jokey questions to try and get a rise out of Bill. That'd also explain the repeated Dodgers jabs.
but first, Pearl Jam
Lakers fans in the comments mad salty that the biggest sports media mogul is a BOSTON fan 🐐🐐🐐
Is Bill going fishing?
Bill is best friends with Jared from Subway
Interviewer a lil annoying
what a lame host... couldn't even give a decent close just "thanks bill" and walked off stage lol
They're colleagues. Lucas is a frequent contributor to The Town, a Ringer Podcast.
bad questions.
Ellen DeGeneres has aged well
Is the goal to hide your content where nobody can find it? Like Bill Simmons, thought he died 6 years ago.
Here for the Leah takeover day!
I've never Podcaster. I narrate my life at home because I noticed people could hear me in my home and vehicles in 2013-14 on. Frauds record it and pretend it's a podcast. I've also never streamed anything.
No idea who Bill Simmons or anyone on this show is. It was placed in my TH-cam feed as 95% of what I watch orcrespond to.
You edited this comment and it's still a word salad lol.
celebrity doesnt matter with podcasts haha right. sure okay. buddy. thats why like 25 percent of nba players, nfl players, mlb, players have a podcast now. its the ONLY thing that matters
bill is missing something....and thats me.
Barstool
"Im curioussssssssssss...."
Are there any people who vote Republican that have a lisssssssssssspppp?
Dude sounds like hiss from Disney robin hood
why this guy?
Funny thing, his podcast is bellow average in terms of bbal quality. Some times the guests are _good-ish_ but that's it. Simmons has a very poor basketball technical knowledge and it shows mightily. The fact that he built "The Ringer" should give hope to all aspiring businessmen.
He is not an x's and o'd guy. His appeal is that he looks at it as a fan. I happen to think he understands the game well and communicates it well.
What a creepy character..!