Lean Startup Meets Design Thinking
ฝัง
- เผยแพร่เมื่อ 16 ก.ค. 2014
- Google for Entrepreneurs teamed up with Virgin Unite to host a not-to-miss conversation featuring 3 extraordinary leaders in business and product design. Moderated by Kaili Emmrich of Google for Entrepreneurs, the Hangout featured Eric Ries (The Lean Startup), Tim Brown, (CEO of IDEO), and Google Ventures Design Partner Jake Knapp.
Resources:
The Lean Startup: theleanstartup.com/principles
Design Thinking: en.wikipedia.org/wiki/Design_t...
Google Ventures Design Sprint: gv.com/designsprint - บันเทิง
As the gentleman points out at 3"30 - 3"50 , lots of startups make things that customers don't want. Having an MBA or not, makes no difference here. The only relevant question is: Is there a sufficient crowd of people experiencing a sufficient amount of suffering and can you bring them a solution that will make them pay a sufficient amount of cash for using your solution. That is "Design Thinking" , or call it what you will - because that approach will always go from a User Experience to a solution to a business model. The other way round is called "Making a Hammer and then go looking for a Nail" and is bound to fail, no exceptions.
This is a must see to anyone who actually practice the Design Thinking as a method of work!
AWESOME!!!!! Thank you for bringing these GIANTS together. In reality, there is no conflict. WE need both infinitesimal changes and bold innovation, to survive and get ahead.
at 51.00 Tim's advice is amazing
Man, really wanted to hear more from Tim..
The principle of mvp is very interesting. Involving customer from day one of the development is well said by Eric Ries.
Cool to see Brown and Ries together. I thought Kaili did a good job. These comments are so tough on her but she kept the guests talking almost the whole time.
20:00 - 23:00 - Gold!
Hey man you saved my time...
Fantastic discussion with two pioneers in their respective fields.
You r right bro.
David, 8 years later, what are some of the examples that made you shift your thinking? Thanks for honesty.
Tim Brown is a true inspiration. So sad they didn’t take advantage of his participation and explore his ideas further. There is just sooo much Design Thinking could have brought to the table. 😕
Very insightful and practical. Entrepreneurship at work.
Thanks for cheering your knowledge!
Loved this! Thank you :)
Great insight on the part of the guests- Eric, Tim, and Jake. But oh my goodness the hostess needs some lessons on how to moderate a talk and ask connecting questions. Also, at some point, poor Tim had to sit there quietly like through half the presentation in the end.
Placing an ad on Craigslist--friggin brilliant!
It's Kells to interview customers. That's the key! And you're right, it's brilliant.
such a great interview, and ideas, and thoughts...
Say please the tools for the prototyping that was mentioned: some kind of "k-node", "'flantos" ? Thanks!
Blown away!
Its nice to get all the informations now How we can implement these principles in Construction Industry, because all projects in constructions are uncertain. So any Idea?
awesome video #leandesign
Thanks. I really need it. I on the crossroads;-)
This is so useful and informative!
what time do we start?
A most interesting conversation centered around entrepreneurship. Tim Brown and Eric Ries are both entrepreneurs, I have never heard of Jake Knapp, he is out of Google Sprint project. There are millions of entrepreneurs on the planet in all walks of life, in every country. By definition an entrepreneur is a person who sets up a business or businesses, taking on financial RISK in the HOPE of profit, in other words, gamblers. I have met more than my fair share of entrepreneurs, every one of them will tell you two constant things, at some point, to expand, they had to make a leap of faith, they plan it, remove as much risk as possible and....jump. They will also tell you that along the whole road, they have had some degree of luck. Business is about profit and that is the goal, normally takes about two years to turn a profit, in reality, it's about the acquisition of customers, you can't make a profit without them. Erik Ries is talking the same thing mitigating risk on startups, making the startup as lean as possible to find...your customer. Tim Brown is telling you about how designers have been doing this for years in all sorts of areas and have tools to do this, design thinking is an arsenal of tools to try and measure one thing....the customer. Hats off to Google and Virgin Unite for putting it together. Side note: Kaili Emmrich lost her way, it's a big subject being discussed by very smart people, I think she got absorbed in the conversation, trying to understand it, and lost the plot a little but she recovered...Kaili was not the subject matter expert cut her some slack, not many of us do live stuff, I do and it's tough. Eric Ries does support supports business plans for start-ups.
23:45 hahaha ERic laughing is funny
I'm listening the video without watching because this is girl too amazing, I can't even concentrate
BEST COMPANY IN THE WORLD...^_^...
This is the link where you can find all the guidelines
www.gv.com/lib/the-product-design-sprint-a-five-day-recipe-for-startups
Great write-up
Is it just me or is the audio quality a little off?
Good... no GREAT stuff. Eric Ries is really a real leader in this stuff.
Can you recommend some great entrepreneurship stuff?
Eric Ries is author of "The Lean Startup" and the follow-up "The Startup Way". Jake Knapp is author of "Sprint". "The Toyota Way" by Jefferey Liker is a management high level overview of Lean. Not just manufacturing. Bosses don't order employees to use a specific solution to a problem. The domain (job) knowledge exists at each level and is less the further up the chain you go. Bosses coach their employees on scientific problem solving so that they can solve problems at their level. Factory workers define standard work for themselves. The bosses are there to help as needed. Authority does not come from an organization chart. It comes from responsibility, knowledge and skills. If you are tasked with testing a new shock absorber design, you are authorized to do so. The CEO is responsible to the owners (shareholders). The front-line employees are directly responsible for creating customer value. Some employees are needed to indirectly create customer value (payroll, purchasing). Everyone below the CEO is responsible for creating customer value, directly or indirectly. Every other activity is cut out (running a Lean ship).
I wish i was taught by Kelly McGuiness more often ;)
Jeez, this Tim guy must've felt very bored. He had to sit there for a loooong time and not do anything. Trying to write a report here. >.
Eric just eat alive all the Design Thinking stuff... LOL much love for Mr Ries
The interviewer is not good. She doesn't care about the topic. They should have their product leads / engineers / designers etc. do the interviews. Someone who understands and cares about this stuff and can really drive discussion or ask questions.
Leto2ndAtreides disagree
Is it because she’s drop dead gorgeous? :)
Terrible interviewer. Doesn't know the topics, doesn't see to care, interrupted Eric at the end, and actually called him "someone who supports writung business plans for start-ups", when he is a complete opposite. Google should be ashamed for allowing such ignorance.
Design Thinking is a component of Lean Startup
people call it "minimum viable brand"
Subtitles pleaaaase =(
This is key th-cam.com/video/bvFnHzU4_W8/w-d-xo.htmlm42s
i want to scream at the screen. how is it possible to have 3 people talk about exaclty the SAME thing but use a different productised label to explain it. FFS. seriously. you want to demyst the concept of design - don't try and package it and sell your spin
Beauty with Brains ;)
she's hot af
startups by design are not innovative. founders have an idea or two and thats what they tell the staff to build.
Hey, your teeth are ver white
well done
Talking heads, truisms, cheap knowledge
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