Stanford Webinar - Design Thinking = Method, Not Magic, Bill Burnnett

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  • เผยแพร่เมื่อ 9 มิ.ย. 2024
  • Design thinking gets a lot of buzz for being a “one size fits all” strategic process to drive innovation.
    In this webinar Bill Burnett, consulting assistant professor and master in design thinking at Stanford University, as he shares three barriers organizations face when adopting an innovative culture and how to overcome them.
    Explore Stanford Online's Innovation and Design Thinking courses: online.stanford.edu/innovatio...
    Presented by the Innovation Masters Series: Design Thinking and the Art of Innovation (scpd.stanford.edu/design)
    0:00 Introduction
    0:11 Design Thinking Method, Not Magic
    0:14 Design Thinking started at Stanford
    0:20 Design Thinking - a Process
    2:29 Design Thinking = Method, Not Magic
    7:54 Individual Limits - Conceptual
    12:56 Individual Limits - Fear of Failure
    15:22 Individual Limits - Process Practice
    17:25 Individual Limits - Team Failure
    22:57 Cultural barriers to diffusion
    26:48 Politics 101 - Power Map
    30:18 Change requires Influencers
    30:54 Death by 1000 cuts
    39:14 Take-aways
    39:44 Large-Scale Transformation
    #designthinking

ความคิดเห็น • 46

  • @chrislallis5008
    @chrislallis5008 2 ปีที่แล้ว +5

    After a career spanning 52 years in international organisations, this is the most informative presentation I have seen for a decade. I am intrigued to see how many organisations, and management teams have the intellectual capacity and vision to " let go" of traditional management methods, concepts and cultures.

  • @kudimaysey2459
    @kudimaysey2459 3 ปีที่แล้ว +7

    this man explains stuff you observed in your life but never expressed by words by yourself. great lecture. thanks

  • @malvikabaru
    @malvikabaru 3 ปีที่แล้ว +5

    Listening to this man talk, it's like me letting my frustration out with all the challenges I face in any organisation I work with.

  • @brunapontes60
    @brunapontes60 7 ปีที่แล้ว +9

    Very insightful into the pitfalls of bringing DT into practice in organizations. Thank you very much for sharing this!

  • @In0vat0r
    @In0vat0r 8 ปีที่แล้ว +11

    Bill - Thank you for doing this! It's a huge step towards at least clarifying the d.school's position and perspective on what Design Thinking is and how it does and doesn't work.

  • @VinhNguyen-bn2pi
    @VinhNguyen-bn2pi 5 ปีที่แล้ว +6

    Thank you for sharing amazing lessons and insights. If all managers and leaders learned this, huge value will be added to society, and workplace will be a better place for humans!

  • @dnozzie
    @dnozzie 7 ปีที่แล้ว +1

    Best talk out there on design thinking. Brilliant!!!

  • @jamesbenedict6480
    @jamesbenedict6480 6 ปีที่แล้ว

    Insightful and informative presentation on DT! Thank you!!

  • @weeli3382
    @weeli3382 3 ปีที่แล้ว

    Bill Burnett, the author of Designing your life. very insightful and inspirational!

  • @drgayathrisankararaman1416
    @drgayathrisankararaman1416 6 ปีที่แล้ว +2

    Highly insightful. especially on Politics and Organization.

  • @nuevohombre7241
    @nuevohombre7241 4 ปีที่แล้ว

    Thanks for this! Amazing presentation

  • @Angelakoch
    @Angelakoch 8 ปีที่แล้ว +1

    great insight into some of the pitfalls in trying to inculcate a Design Thinking mindset in organisations.

  • @SubodhkumarNarayanPhadke
    @SubodhkumarNarayanPhadke 7 ปีที่แล้ว +2

    +Stanfordonline = Thanks a lot for sharing this knowledge. Now I understood why my efforts in India failed since FY 2011 while preaching some of the Indian business organizations to go for Design Thinking approach.
    Watching this video was like learn, unlearn and relearn again and become unbiased about Design Thinking.
    I am resharing it again.
    Best regards,
    #phadkefromindia
    #studentforever

  • @alfreddevanesan6253
    @alfreddevanesan6253 6 ปีที่แล้ว

    well organized flow. great work.

  • @PlayfulJoyful
    @PlayfulJoyful 3 วันที่ผ่านมา

    Incredible

  • @sa4070
    @sa4070 3 ปีที่แล้ว

    Thanks for explaining brilliant topic.

  • @PLCTrainingOrg
    @PLCTrainingOrg 8 ปีที่แล้ว

    Great one Bill. ID The problem, 'lack of understanding ', then create solutions.

  • @sandeep3545
    @sandeep3545 7 ปีที่แล้ว

    very good session, thanks for sharing

  • @bmutthoju8797
    @bmutthoju8797 ปีที่แล้ว +2

    I have the following opinion: Unless we run design thinking activity, we might run out of ideas because new ideas eventually translate to new products and services. The products and services can be handled by the middle management. So indirectly, design thinking team is the core team that is feeding into the hierarchy. If there is no design thinking team there will not be new innovations and if there is no innovation in an organization, the organization will not be able to grow and might run out of projects which will eventually cause the hierarchy to run out of work and lose their jobs.

  • @SarahVerwei
    @SarahVerwei 6 ปีที่แล้ว +1

    a very insightful sharing and we have to take the time to sit and listen so if people and students are interested in Design Thinking they just need to take time to listen to this video and take one hour to feel and rethink, no need to short the video this information is very important to be clear and have this clearity about how, what why and when>>

  • @DRCHENZO
    @DRCHENZO 4 ปีที่แล้ว

    Great work!

  • @MrWandiasilo
    @MrWandiasilo 7 ปีที่แล้ว

    Hey bill.. thanks for the share ..

  • @ProfJulioCesarPassos
    @ProfJulioCesarPassos 7 ปีที่แล้ว

    Very good material and presentation

  • @oiausdlkasuldhflaksjdhoiausydo
    @oiausdlkasuldhflaksjdhoiausydo 7 ปีที่แล้ว

    Fantastic! Lots of wisdom on navigating politics

  • @rebeccakon6375
    @rebeccakon6375 5 ปีที่แล้ว +4

    This video isn't captioned. A video about inclusivity in design has excluded d/Deaf/Hard of Hearing learners (and other learners who require subtitles) for two years.

    • @mayb1394
      @mayb1394 5 ปีที่แล้ว +3

      if you click on cc you will see the captions

  • @ruchitdalwadi6878
    @ruchitdalwadi6878 6 ปีที่แล้ว +10

    Lots of focus has been given to hierarchy/ authority & influence in the video, where it would be interesting to get some practical insights on design thinking. Title and content of the video have a huge disparity.

  • @leallucas
    @leallucas 7 ปีที่แล้ว +2

    and this is way lots of attempts to implant Agile/d.Thinking process fails on solid organizations.
    thank you.

  • @S-S445
    @S-S445 4 ปีที่แล้ว +1

    Sir, would you make sound better and clear

  • @ridzyu2040
    @ridzyu2040 4 ปีที่แล้ว

    can i get a certificate for join this webinar?

  • @jagusiff
    @jagusiff 7 ปีที่แล้ว

    I find these issues to be true with most methods. I used to be an Agile Coach helping marketing and IT organizations learn how to do agile product development and experienced all of these challenges.

  • @In0vat0r
    @In0vat0r 8 ปีที่แล้ว +16

    Bill - Can we break this down into bite sized parts - or a shorter video - that a busy person could view in ten minutes?

    • @ganjoy007
      @ganjoy007 7 ปีที่แล้ว

      please checkout www. renoted . com; it helps you create bite sized videos for yourself. Thnx

    • @edisonsomino4813
      @edisonsomino4813 6 ปีที่แล้ว +13

      Pause the video, and manage your time

    • @anandprahlad699
      @anandprahlad699 4 ปีที่แล้ว

      Watch video @ 2X speed

  • @NarinSoft
    @NarinSoft 7 ปีที่แล้ว +1

    เสียงไอ้ต่อ R เป็นรถนิหน่า

  • @JJ-yq4px
    @JJ-yq4px 3 ปีที่แล้ว

    25:05

  • @MINDSHOPSCHOOL
    @MINDSHOPSCHOOL 5 ปีที่แล้ว

    Hope this FAQ video is useful to you! th-cam.com/video/lxtY1TxMc2A/w-d-xo.html

  • @ahsanmohammed1
    @ahsanmohammed1 2 ปีที่แล้ว

    sound

  • @souleater0815
    @souleater0815 3 ปีที่แล้ว

    More info on company structure than Design Thinking.

  • @gum3213
    @gum3213 2 ปีที่แล้ว

    E

  • @wegotlost5269
    @wegotlost5269 4 ปีที่แล้ว

    One of the people who look exactly like their voice sounds.

  • @aditya2303
    @aditya2303 6 ปีที่แล้ว +1

    Way too long....