Why are you not documenting?

The heart of brand storytelling is in the details. And if you have not documented, you may say the same story differently over a period of time that it begins to look like a lie-which can subtly erode brand trust.
Also, you do not want to have a story to share and not have data (text, pictures, videos, etc) to back it up. Maybe this inspires you to start documenting.
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On it...