Roger: "What's more splendid than food you can't open without a separate utensil?" Customer: "Like a can of beans." Roger: "Shut your mouth you peasant!"
“Almost everything we do is so you’ll imagine the best rotted vine secretions were made many decades ago by smiling French peasants stomping grapes with bare feet.” “They’re not?” “No … and it’s weird that you want it to be.” This is satire gold.
@@woollyprimate Yes! I had absolutely zero interest because of how many times I'd seen that trope. People wanting that makes me think of the people who want Guinness beer because they use meat in it because of the old "dead rats in the vats" story.
There were designated women especially cleansed to make the process as hygienic as possible, but yeah that was a good few hundred years ago... except we are talking some real rural areas.
Yeah.... but then nothing would be sold. Part of marketing and ads is to convince you that you NEED this thing Wanna be charming? Buy this expensive perfume that small amounts can make people gag Wanna look rich? Buy this depreciating, expensive hunk of metal that requires absurd amounts of maintenance and coming soon MICROTRANSACTIONS Wanna get laid and look like a winner? Go to this nightclub that charges $20 for redbull, runs a tab in a single night of most people's monthly salary just for a chance to look good enough to some random heavily indebted barbie girl to consider having you touch her Wanna have previoulsy stated wannabe gangster buy you crap ton of stuff and take you to expensive parties and such? Buy this makeup that will cover minor imperfections and any other vague subjective features of the face that may be "unattractive" and buy this dress that cost a crap ton of money that has barely any cloth to do what clothes supposed to do (keep you warm) and will be used only once either because it will be ripped OR cleaning service would further bankrupt you. And don't forget about that little blue pill that messes up your body, because whatever side effects it can have on you, even wannabe gangsters don'f like pregos and won't spend borrowed money to entertain you Wow i went on a rant but look at all the stuff i mentioned and see how many industries are there just for some random reason/feeling you had i.e. demand and supply. If there is no demand, no problem: theater and TV will brainwash you to WANTING to have all those listed qualities
On the topic of pairing wine: I was once told by a wine snob that pairing rules are bullshit, and I should just drink whatever I would enjoy with a meal. This was immediately after I ordered white wine with a burger at a fancy restaurant and got a funny look from the waiter.
Personally I wouldn't say it's "BS".. But I do support the method of simply going with whatever one feels like, same as for basically any other drink.. Sure, some orders may result in some funny looks, but who cares
I mean... some wines are better with some foods, some are worse. Red wine and fish is generally bad... red wine and chicken can be good... white wine and a burger (unless you like your burgers with sweet sauce and pineapple) is usually a mismatch... *unless you like such things*. People eat fried mayonnaise and peanut butter and pickles. People are weird. Pairing rules are basically "all things being equal, you'll probably like this." They're descriptivist, not presciptivist. If you take it as anything else, you're wrong.
@@inst4rmin.x4_onYT it's the rules themselves that were being called BS, not the fact that two things can taste good together. I know full well how good the right wine with the right dish can be, but it really is something dependent on personal taste.
@@GiacomoMiola I have... I've enjoyed a glass of red wine and plate of sushi on a couple of occasions. If the type of fish matters, I usually have sushi made with tuna.
I bumped into my older sister at the store the other day and her cart was filled to the top with wine bottles, she's not handling being middle age very well
It’s a lot harder than it seems for some; my brother is the same and some of my aunts. Especially w the economy so bad. It happens. Old habits die very hard. Makes me think of the “Woman in the house across the street from the girl in the window.” (Netflix) Her cork collection was hilarious.
I go and buy a lot of wine, 10-20 bottles once in a blue moon and rarely if ever drink at all. Most are used socially. Genuinely, weeks and months go by without drinking alcohol. If you saw my shopping cart however that one time i'm stocking up ... With my consumption tho i can afford good-ish quality wines and spirits. So while i might have 100€+ worth of alcohol in my fridge, between the 2 bottles of hard liquor and 8 bottles of wine. My personal alcohol consumption amounts to a radler ever 2 weeks and maybe a bottle of wine every 2 months. I appreciate the choice of having anything i want but i don't actually want it. Kind of weird isn't it :)
Yeah the skyrocketing alcholism and suicide rate among middle age women is hilarious. Because old women are worthless...get it. Seriously for women aged 45-54 the alcholism rate has achieved parity with men. Middle aged women are also well on the way to closing the suicide gap too with a staggering 92 percent suicide increase but yeah haha old ladies aren't fuxkable and we hate all mothers so ...
Best advice I've heard on wine is that price only indicates how efficiently the producer can bring it to market. Cheap wine can be as good or bad as the expensive stuff.
When it's too cheap (think €2-€3/bottle) they have to cut corners to make it at that price. But when you are above €10 the price doesn't mean much and is just a marketing tool (selling to consumers who want bragging rights)
I don't think anyone is saying lower end wine can't be delicious; but, a good sweet spot for me is $20-$50. Much lower than $15/750ml ends up being cut with gross fillers.
@@JarrettWilliams99 White wine vinegar is a thing (produced by second fermentation). Now, if it tastes like white vinegar (which is very different, particularly since it's most likely produced by double-fermenting barley malt or corn), that's of great concern.
As someone who has lived in wine country and worked in the wine industry, for decades. I've been saying this for years. But everyone just ignores the silly stoner in Napa. I think being drunk is fun on occasion, but I'm not pretending it's "fancy" becuase I got there using wine instead of shots. yes I design wine labels now lol..it's a souless job..but just changing the label changes the value of the product. How's that for vapid, dead-inside, superficial consumer culture we are actively turning children into?!
same here, but I design for apparel. labels make a bit difference to consumers. I'm at the point that I avoid the obvious ones. I especially hate they descriptions for taste like its a poem.
People in the third world need this culture to define themselves as the elite, because they know stuff like what wine goes with salmon or what goes with lamb in places where these meat items are imported luxury.
@@Whalewraith not only rich people, you should see the delight on my co-workers faces with a new android or iphone. I ask what it can do now and it usually has more cartoon characters or just another camera that they'll never take advantage of.. But it's the 15x max plus pro!
Also, the only time (not the only time but the other few were very similar type of experience) I've ever had win that I thought "wow this is special", was in Italy specifically Assisi (little tiny town where St. Francis of Assisi yada yada). Bottle had a little red ribbon across the top, and a little piece of paper attached w wax written by hand just stating the quite obviously (especially by the crappy handwriting) very small vineyard it came from nearby, the year (which was only like 3 years tops prior to that date), and I presume the same and a bit more in Italian... Only cost us like 10 Euros and was absolutely fkn delicious I can still kinda taste it thinking about this... I've never paid 100$ or more for a bottle of wine but I've had wine that other people paid that or WAYYY more before and didn't even come close to that bottle.
As someone who makes wine professionally I’d love to throw in my 2 cents. 1. Wine is finished fermenting prior to going into bottle. There’s primary fermentation that yeast turns sugar into alcohol+CO2+heat. There’s also malolactic fermentation that uses a specific bacteria strain to convert harsh malic acid to softer lactic acid. If fermentation were going on inside the bottle the cork would be pushed out by CO2 build up. 2. Cork does have the chance of imparting cork taint; however newer technology and better sanitation practices minimize this risk to a fraction of a percentage of affected corks. 3. Cork and aging can help with improving quality of a wine. Cork is a porous material which allows for oxygen exchange. Oxidation of the wine changes color, mouth feel, tannin, etc. One of the most glaring benefits to aging a red wine is the polymerization (lengthening of tannin structure) This simply means the a young wine can be intense and dry, while a wine that’s had time to age will have smoother more approachable tannins that are generally more desirable and pleasant. I think this is a fun video. Wine deserves to be poked fun at for some of it’s annoying tendencies. While it does require a background in chemistry and has an air luxury/ superiority to it. When you break it down I see it as a blend of art and science that can be enjoyed by everyone.
As long as science clearly states wine isn't good at all for our bodies why in the earth would someone apply into this rotten industry while using a scientific approach to... I don't know brag about it? Science get dismissed when it clashes with people's desires even on behalf of their well-being in exchange for a passing moment of toxic dopamine. This crap should be banned. It can be worst than any mass-destruction weapon ever created because the trigger always lies in a human's hand and their level of sanity, add some alcohol to that equation and sanity turn into insanity instantaneously.
I love that whenever Roger needs a silly character in a funny costume, its always Jordan. I kinda want to see his frenchman show up in all the videos now!
Im pretty sure that's either his uncle or step dad cuz ain't no way lol they have such great chemistry and he rarely talking in these aside from answering a question. I wonder if Rodgers is the one putting Jordan in all those situations to narrate movie franchise universes
I was smugly smiling along through the video as the alcohol-hating person I am, but burst out laughing at that last bit! AND THE WALK TO GO GRAB IT! Note: I don't judge people who like alcohol. I just think it tastes gross, it's expensive, and I hate the idea of impairing my brain in any way. I TAKE MY FEELINGS STRAIGHT-UP AND RAW! ha
In business school we learned about the Gallo brothers. Ernest and Julio Gallo made excellent blended wines for the mass market, but they never achieved the lofty reputation of the single-year vintage crapshoot wines made the hard way.
That's kind of like what Johnnie Walker does with scotch whiskey. They don't actually distill their own scotch, they blend scotch made by other distilleries.
A few years ago in the UK at a high end restaurant, a group of people ordered a bottle of $100 (or £) wine. A $6000 bottle was served by accident. No one noticed. No one said, "wait, this tastes like the $6000 stuff!". Conclusion: Cheap wine tastes just like expensive wine. Get over it! 😂
@@nobody7817 Yeah.... I proved that. Decades ago when I stocked my home bar I bought the expensive bottles. When I replaced them I got the cheap generic "booze" from the local Thrifty Drug Store. In the 80s they sold booze in plastic bottles with plain white labels. Rum. Vodka. Gin. Whisky. Etc. I refilled the expensive bottles with the cheap stuff. No one ever suspected. 😂 It wasn't unethical because I never told them. They just assumed it was the right hooch in the bottles.
@@Iconoclasher 1000 IQ right there! lol Awesome! (I had a fellow US family over for dinner. I had bought these Cannlloni by Edenia (sort of an "Italian Enchilada"). I put them in the microwave. I then transferred them to glass pans, and put the oven on low and got rid of the evidence. They swore up and down how good of a cook I was! lol (I was stationed in Romania at the time with the US Military))
They say that those of us who don't drink alcohol miss out on pairing the proper beverage with their food, but I'll have you know that I carefully select which flavor of Cheetos goes best with my lunch, thank you very much.
I find the Capri Sun Tropical Tide pairs excellently with the beef-flavored offerings on the Taco Bell menu, but any of the drier varieties will do. My (ex!)friend took out a Cherry after ordering the beef burrito, and the garcon huffed and said mockingly "a bold choice, sir". Needless to say, I was mortified.
I make my own wine at home. Rarely from grapes, however. I make apple wine and honey mead, and I do it for about $3 a bottle, and both need some aging to be drinkable (about 6 months for both, a year is better). But the quality diminishes after 5 years, so It's better just to make more.
I make mead as well That's part of what I don't like about this channel sometimes. They'll minimize or sometimes even lie about certain things if they think the message or joke will be better for it. Aging absolutely affects the flavor and often for the better... And no, it's not extra fermentation. If that were true, the C02 created from the process would carbonate the bottle
@@davidlane1248 Exactly, if you drink your mead just after primary fermentation, it tastes like medicine the alcohol is so raw. Even white wines and meads need a little time to develop some complexity, between the alcohol, botanicals, tannins, spices, and fruit/sugar type/honey used.
My grandad owns a farm and he makes pig wine, also known as swine. It's the same as making wine from grapes but using pigs instead. The pigs are herded into a large empty cement mixer which is filled with bowling balls and then switched on, after several hours they are reduced to a lumpy mush. The pig mush is then poured out into barrels and left to ferment in the cellar. Sometimes as the barrels ferment gas is released that sounds like pig squeals. These barrels are also known as Hog's Heads. They're sold to purveyors of meat wines, mostly in South America where this type of beverage is more popular than the West.
@@vryusvin3905 Roger should sell vaults and explain how almost all have fates worse than the atomic hellscape above and the ones that are "normal" put an end to freedom with an overseer who dictates activities for everything from breeding to what you will work as for the rest of your life.
I once saw a "wine Expert" blind test a few wines, he spat the most expensive one and said it was crap, and needed something to rinse his tongue, while thinking it was the cheapest one, and he praised the ever loving shit out the cheapest one, thinking it was the most expensive one. Funny thing is, he knew the expensive brand, even before the test, as he knew which bottles that would be put to the test, but not in what order. Really put things in perspective, that a cheap 7 euro wine was and is better than one to 100 Euro.
He wasn't a wine expert then. You just believed a B.S. er. And if he was led to believe he was a professional then someone screwed up bad somewhere. Professionals have very good palets and could taste crap from good with a blindfold. But at the end of the day it's what you like. I love sweet wine. Maybe that's just because I'm poor but no matter how good wine is. If it isn't sweet I guarantee I won't like it. Even if it's a 500 dollar bottle.
I couldn't agree with this MORE. I've been a Chef for over thirty years and have an incredibly discerning palate... I've been able to taste tiny traces of just about anything blended into food or drink, since I was just a small child. To be brutally honest, most wines taste ABSOLUTELY like vinegar to me, and it's been beyond my imagination how anyone could even enjoy most of it... And I don't care if it's Chateau or Mad Dog. It's always reminded me of those type of people who, while taking a drive through the country, pass a pig farm and just about want to puke from the smell, but LOVE the "fresh" scent of new garden mulch.
As far as the glass containers go, glass is the least reactive container that we have. Glass stands up to some of the harshest chemicals that we have, which is why it's standard material for chemistry equipment. It also doesn't leech into the contents when under heat or light like the cheap plastic does for water bottles, and isn't made with chemicals that require a chemistry degree to pronounce. However, considering that most people probably don't intend to keep wine for decades, packaging it in plastic surrounded by cardboard is probably the better way to go. Also, considering that all of the alcohol I've ever tried tasted awful, I have no idea why people want to acquire a taste for sewage liquid.
@@wcjerky The same thing I have against phenylalanine or Tris(pentafluoroethyl)trifluorophosphate. I have moderate success with pronouncing some of these though. Hooked on phonics as a kid plus taking a few college-level science classes goes a long way.
I grew up in California wine country. This is so spot on. The whole wine industry is such a fraud and scams people of money who think they're "sophisticated." They just scammed you in a very sophisticated manner.
I was working in a wine factory, they had same red wine and they just changed the labels to sell it for a higher price. A fancy hotel chain didn't wanted the cheap red wine they had, and they told them they have also a premium quality red wine but it is way more expensive. They put a new label on same cheap wine and send a sample to the hotel managers. They loved it and told that it tasted way better than the cheap red wine. And they sold the same cheap wine with new labels to the hotel chain and made a profit.
In italy they can't do that, if it is cheap wine it's a cheap wine, if it is expensive is expensive, if they put cheap wine in expensive name they are fined for thousand and thousand of euro, counterfiting is not allowed.
@@baddriversofthenorcalarea500 So all grape species have the same yield, are able to tolerate the same weather conditions and cost the same to grow? The risk is the same no matter what? Look at how ice wine is made and then come back. Frankly, the 'there's no need to pay for quality' argument is as weak as the 'it's only good if it cost thousands' argument.
@@diyeana when I describe Benedictine to friends who haven't tried it, I say "you know how people say something tastes medicinal and they always mean it in an unpleasant way? Well Benedictine tastes medicinal in the best way possible. It tastes like a secret elixir that a fantasy druid would give you to gird your strength before going into battle. It tastes like an herbal panacea that will cure all diseases. It tastes like how I wish all medicine tasted. It tastes like magic. It tastes like it's actually good for your body and soul. It is too good to be alcohol, it has to be medicine."
It's really not that big of a crew, and as Jack has said even compared to the original episodes! They used to have WAY more people working on these. We're just a small handful of buds.
@@sjshoker That's how we approach every shoot. Trying to say stuff like "Hey, people have done this with WAY more. Let's try and be better with less. Virginia is just as good as NYC and LA!"
Roger...he will sell no wineeee...before its tiiiiimmmmmeeeee. (You have to be over 50 to appreciate this allusion, it's from an old TV add about a cheap Gallo wine).
You get forced because how in hell would taiste this toxing and keep slurping after the first time. "Oh you don't know how to drink yet let me give you this children soda than".
No, I didn't. I decided to use other drugs for quite a few years. Now I'm sober again, and the entire culture around alcohol consumption just seems a bit strange from the outside.
@John Daniels I am glad you choose to kill yourself with another intoxicant, are aware of your addictions, and still can not understand another's addiction. I need help, you need help, what are you trying to say?
Never gonna forget the person who went to a vineyard wine tasting and started making up words and doing silly things very seriously, and watched as everyone around them nodded importantly and did the same thing. Iconic, and thank you for sharing that story.
Wine actually ferments a second time after the yeast in a process called Malolactic fermentation that mutes the harsh taste of young wine. It usually takes a year to 16 months. But aging after that is kind of pointless.
Shhhh. I've got a hundred rich goofs in a bidding war over this bottle of 77-year-old 1989 Chateau Pretentieuse and I'm not at all bothered by the way we choose to set and uphold the economic and labor priorities in our society!
I learned from a wine seller that screw tops are better than corks for sealing wine and the best way to store wine is by the box. The enemy of wine is air and unless the corked wine is stored on its side there is air getting into the wine, screw tops completely seal it and it is easy to reseal, just screw it back on and boxes, they work like IVs liquid comes out but air doesn't go in plus it is in a box with no light getting inside. So a boxed wine will stay good far longer than bottled wine will especially after opening. So the best way to store wine is reserved for the cheapest wines because it isn't elegant enough for the more expensive wines.
Restless, Buster went to the kitchen to find something to help him sleep, when he came across Lucille’s emergency stash of wine, which he mistook for a giant juice box.
When it comes to wine, just find one you like that doesn't cost much and go with it. If you can't find one you like, well wine isn't your thing and there's nothing wrong with that. I can find some pretty enjoyable ones around $6.99-$8.99/bottle, my favorites are about $17; anything pricier than that and I just can't tell enough of a difference to justify the price. Am I unrefined or is it just marketing B.S.? I really don't care.
That sounds like how I am with coffee. I don't like it plain, and after adding sugar and maybe some cream and/or flavoring, there doesn't seem to be much difference between really expensive stuff and cheap coffee crystals.
It's all BS. I drink what my kids call "mom's Fancy Lady Boxed Wine" and even had some dude try to wine snob me one day at the Walmart of all places lol. I mentioned that he was at the wrong store checking out wine if he wanted to be a wine snob and his friends laughed at him before I moved on.
"Refinement" is a bullshit word, just like rehabilitation (Reference!). Being a "lightweight" and "easily amused" are the best gifts in the entire world. People make a religion out of being hard to satisfy and cruel ("Honest"), but they're wrong: Having low standards and high enjoyment are the best you can hope for.
Not sure if its available in your area, but Aldi carries some solid wines for around $2 a bottle. I definitely like some of the pricier options a bit better, but not enough to justify paying 5 times as much for them.
Your channel just popped up via algorithm on my feed a couple days ago. I love it. You are hitting it exactly right. As far as wine, I have the same attitude as Bela Lugosi's count Dracula: Oh, I never drink...wine.
Always glad to see Roger. Never understood the appeal of wine I prefer the fresh grapes. There was a programme on UK TV where a wine taster gave 2 completely different analyses of the same wine, from then I knew it was a bottle of cr*p.
The appeal of wine was probably the fact that grape juice could ferment and still be drinkable back before we had refrigeration, also its nice to relax during a meal so that slight buzz (drunkenness) probably further increased it's popularity. A lot of this is just educated guesses, but I think this is probably why it grew to such popularity.
@@MikadoYuma Or because it's an addictive drug? They seem pretty popular even when the user knows it may kill them immediately or further down the road.
As someone who works at a wine store yet knows nothing about wine, this is hilarious. I wish I could just play this video for some of the hoity toity customers we get lol.
I love that you addressed corks! Corks are the dumbest thing that they continue to use on wine and whiskey bottles...especially now that they've invented that new rubber-esque cork that is non-porous and doesn't taint the liquid. (Of course, all wine tastes tainted to me anyway but...I married a Latin woman so regular wine drinking comes with the package of being part of a Latin family...)
Cork taint isn't necessarily because of the cork, it is a product of a reaction caused by TCA. TCA is found in some cleaning solutions like chlorine and it often found on other woods like wine barrels and pallets. So you can have a screw cap wine with cork taint, just an fyi.
@@haakonhaga1064 The beverage doesn't generally continue to ferment in the bottle. There is an oxygen exchange that will lead to some oxidation which can alter the taste of the wine. Generally though unless you are doing a sparkling wine like sekt or petnat you aren't going to have fermentation in the bottle. With corks you tend to have a consistent oxygen exhange whereas with screw tops you have a little bit or if not sealed properly you have way too much.
@@Nomusicincluded I knew a guy who had been saving a bottle of whisk(e)y for decades and he thought it was going to be aged, like, 50 years by the time he cracked it open... I didn't have the heart to tell him...
That's a double stop (2 lever) cork opener, Roger just manhandles it and pulls it straight up 😂 This is what I got to see every day as a bartender when I would lend mine to a server, or they just put it in so crooked it'd leave cork pieces in the bottle. Then I'd have to dig out a decanter and screen funnel.
@@hazukichanx408 I tell everyone to stick to bag boxes, they got a bad rep decades ago because they were terrible, now most are pretty great. Easy open, easy pour, easy drunk, easy cleanup! Plus you can take the bag out of the box and stash it in a backpack or purse 😉
@@DeAthWaGer bag boxes are a great container for wine. They are opaque, so the wine lasts longer prior to opening, and they don't let in air, so the wine lasts longer after opening.
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Cork was not the first thing tried as a bottle stopper, and 'cork taint' is not from the wood specifically, it's from a spoilage bacteria that can grow in *improperly treated* corks (and in improperly washed hoses, bottling machines, etc). Glass is both chemically neutral and extremely cheap to make (although it is heavy and fragile), and being transparent doesn't matter at all as, like with many consumables, wine should never be left where sunlight is going to strike it. The label/tasting stuff is true though, as are studies that indicate that the perceived taste varies depending on what color light you drink it under, and a bunch of similar studies.
Yeah The glass thing is definitely something I disagree with the writer of the video on because it's objective fact both metal and plastic leach into liquids and alter the taste in a way a more inert material like glass doesn't. It's why soda bottled in glass still sells well enough to be widely produced despite costing more than cans or plastic bottles.
There was a research some time ago about wine tasting: same scientists applied the double blind standard to a group of professional expert sommeliers. Turns out: they had no idea what they were drinking. What a surprise. And as someone coming from a wine making family, and had the chance of tasting vintage expensive wines of various kinds and nationality I can say: - they taste like wine 🤷♂ what a surprise - the champagne actually tastes like what you might immagine battery acid and cat piss tastes like
But but but... fancy things for rich people and people who want to pretend they're rich for a while! Who cares if it's an unpleasant thing made in a weird way with a weird material that potentially ruins the beverage on contact, it's traditional and people have long since agreed to keep pretending it is cool and awesome even though it's kinda not! Really, it's the ultimate Normal Person thing: Worshipped not for any quality it actually possesses, but simply because it is The Done Thing to 'appreciate' a 'fine' wine.
Yawn c'mon Lucio, you spinning this old yarn again? Here's one for ya: some research some time ago about horse racing found that the difference between a thoroughbred horse and a regular old horse about to go to the glue factory was only about 10% difference in speed. Yet rich old farts with too much money were spending significantly more on the thoroughbreds even though for casual jaunts around the farm they couldn't tell the difference. Guess it makes them feel important...
Swirl it around in your glass next time just before you sip. It makes that vinegar taste go away long enough to enjoy it. That's why you see people doing that.
There was once a small town in Canada where there were orchards growing all manner of fruits. Then the wine industry came to town, and many of the Farmers there uprooted their decades - old orchards and planted grapes in order to make larger profits than they would with the fruits. I miss that old town, and I don't blame the farmers; who doesn't want to make more money, right?
That sucks, though. I'm from the southern US and I couldn't imagine the local orchards growing grapes for wine instead of their fruits that they sell fresh. It tastes great and is really a highlight to my town.
The silliest part is, you can make wine and similar beverages out of all kinds of fruits... cherry wine, for instance, is fricking delicious. But people want grapes because "Ohoho, so classy, we sure are doing the rich people thing right now! Mmm, exquisite luxury grape-rot juice, it doesn't taste good, it tastes... exclusive~"
Cheap wine ( or any other alcoholic beverage) will give you a worse hangover than quality stuff. Though hangovers are generally caused by drinking to excess.
The funny thing about this is that it is pretty much true. I watched a show where they blindfolded seven tasting experts, and they pretty much failed to distinguish "quality" wines versus the cheap ones - it was so bad that when they did get it right, it seemed random.
About 20 years ago there was a very amusing study done with about 50 oenology students at the University of Bordeaux in France. They were given white wine, and the same white wine dyed red, and went on long descriptions of the two being wildly different and describing the dyed wine exactly as if it were a legitimate red wine. Since then there have been numerous similar studies, often finding that visual cues are extremely misleading to "experts" and can cause them to mislabel wines, both in color and in quality more than many novices.
I'm pretty sure that the real experts would be able to distinguish different wines, even in a blind test (even if you are intentionally trying to trick them) and so on - but that's not something they usually do. It's a skill like any other, that you can learn with years of practice. It's a bit like saying - these football players are fake, we threw 10 balls at them but they were only able to handle 1 at once! Doesn't change the fact that 99% of humans won't taste the difference at all, and just claim they do to appear more cool.
@@dzonydzas4964 Funny enough, in several of the studies and tests done, it's often the "experts" that greatly overestimate their skills and make some of the worst mistakes in double-blind taste tests. It's interesting that in many of these double-blind tests, it's common for the novices to tend to get things more accurate. I'd encourage you to look into many of the double-blind tests done on a wide variety of products; the results of many can be quite surprising, not least for undermining both consumer confidence, as well as belief in "expert" labeling.
Yes, cork is taken from a living tree, which means it's a resource that is renewable, unlike metal and plastic. A sustainable cork industry provides a good ecosystem to both farming and wildlife species. I get the critic of the culture surrounding wine in places like the US, but coming from a country where wine is the biggest beverage next to water, a lot of this doesn't make sense or holds up. I live for the day where they do an honest ads about honest ads.
okay but nice dry, acidic red wine goes with steak well. i don’t like the sweeter whites with ribeyes. pairing makes sense. i also feel like you’re insinuating different types of grapes/wine don’t taste different. they do.
Usually (but not always) the difference between a $6 bottle and a $20 bottle is relatively easy to distinguish..It's when we go further up the chain that the problems start.
Saying pairing is made up is a case of “well yes but actually no.“ Like I don’t doubt it started as a scam but some drinks just go better with some meals. Like I’ll take a Mountain Dew by itself, but I’m not drinking that with a steak
What I find really funny is that the corkscrew he used has teeth designed for you to fit onto the bottle and use leverage to pull the cork out without any worry of spilling or dropping the bottle.
Fun fact, that little metal spatula thingy that folds over a corkscrew isn’t just for show. It’s designed to jam against the neck of the bottle, and its hinge is the fulcrum for a class 2 lever. You gain a pretty significant mechanical advantage and you don’t have to grip the bottle very tightly either. This makes extracting the cork very easy, almost magically so.
Wait... so was Roger's total inability to use the corkscrew because it's really considered a complicated tool or just a mockery of someone inexperienced? There exist easier models to operate btw, like the two-arms corkscrew
"Wine splashing against rotting wood surprisingly makes it taste worse" Um, no. You know we make lots of very tasty adult beverages by storing them in wooden barrels and it specifically has to be wood. In fact some spirits are aged in barrels that have been used for the making of other spirits so that they absorb some of the flavour of the previous spirit.
corking is caused by improper storage of the corks. As is often the case with wineries - they are untidy. If corks are stored in the same cellar as some pesticides they degrade and leak the flavor into the wine.
There was a study that showed 1 glass of red wine a week is good for your health. It was later debunked by another study showing that the first study had failed to account for wealth disparity and the red wine drinkers had better health outcomes because they were richer on average. The second study adjusted for wealth disparity and found that not drinking alcohol was best for your health.
Antioxidants in red wine called polyphenols may help protect the lining of blood vessels in the heart. A polyphenol called resveratrol is one substance in red wine that's received attention for its health benefits.
"I'm Roger, btw and I a have been drunk since 6 am" Chugs down some wine and stumbles away was hilarious. 🤣🤣 And on the nose of what wine really is. But I still love my wines. LOL
I love that Roger is back! This is the best serie on TH-cam. But we can admit that he is not regularly opening a wine bottle haha. Was painful to watch.
Two Buck Chuck (yes, bottle actually costs $2) has won awards for taste. Drink what you like. sidebar: 6:04 love the actress breaking character and cracking up. Perfect!
Q: How can you tell who the Irish guy is at a fancy French restaurant? A: He's the one trying to decide which fancy French wine goes best with whiskey!
The only thing that improves with age is roger.
"ages like fine Roger"
Whisky and brandy in barrels definitely improves for a few years
@@toddellner5283 True, but I'd still rather drink a cold one with Roger. 😀 Cheers. 🍻
Roger my Dad who enjoys wine
I can't believe no one is praising you for such a perfect comment on Rodger.
Good comment bro. It's damn perfection....
...like fine wine!
Roger: "What's more splendid than food you can't open without a separate utensil?"
Customer: "Like a can of beans."
Roger: "Shut your mouth you peasant!"
He violated homie quick! 🤣
Peasent is just the best insult xD
You forgot to put it in bold
*Stares in Bar Key
We watched the video, I don't see why you needed to write some of the script in a comment?
If it comes in a fancy bottle with a cork, you’re not an alcoholic.
Just keep saying that
"If it comes in a fancy bottle with a cork, you're not an alcoholic."
--an alcoholic
@@walls_of_skulls6061 Obviously a joke dude.
"I'm not having a glass of wine! I'm having SIX. It's called a tasting and it's classy!" -Randy from South Park
@@calebmauer1751South Park is a sick trashy show designed for degenerates.
“Almost everything we do is so you’ll imagine the best rotted vine secretions were made many decades ago by smiling French peasants stomping grapes with bare feet.”
“They’re not?”
“No … and it’s weird that you want it to be.”
This is satire gold.
I only started drinking wine once I was assured that they DIDN'T use their nasty-ass feet in making it.
@@woollyprimate Yes! I had absolutely zero interest because of how many times I'd seen that trope. People wanting that makes me think of the people who want Guinness beer because they use meat in it because of the old "dead rats in the vats" story.
Monty Python Satire Gold!!😅
There were designated women especially cleansed to make the process as hygienic as possible, but yeah that was a good few hundred years ago... except we are talking some real rural areas.
People have pulled their own practical joke on themselves.
We need this level of honesty in every aspect of life.
Makes me feel too bubbly
Yeah.... but then nothing would be sold.
Part of marketing and ads is to convince you that you NEED this thing
Wanna be charming? Buy this expensive perfume that small amounts can make people gag
Wanna look rich? Buy this depreciating, expensive hunk of metal that requires absurd amounts of maintenance and coming soon MICROTRANSACTIONS
Wanna get laid and look like a winner? Go to this nightclub that charges $20 for redbull, runs a tab in a single night of most people's monthly salary just for a chance to look good enough to some random heavily indebted barbie girl to consider having you touch her
Wanna have previoulsy stated wannabe gangster buy you crap ton of stuff and take you to expensive parties and such? Buy this makeup that will cover minor imperfections and any other vague subjective features of the face that may be "unattractive" and buy this dress that cost a crap ton of money that has barely any cloth to do what clothes supposed to do (keep you warm) and will be used only once either because it will be ripped OR cleaning service would further bankrupt you. And don't forget about that little blue pill that messes up your body, because whatever side effects it can have on you, even wannabe gangsters don'f like pregos and won't spend borrowed money to entertain you
Wow i went on a rant but look at all the stuff i mentioned and see how many industries are there just for some random reason/feeling you had i.e. demand and supply. If there is no demand, no problem: theater and TV will brainwash you to WANTING to have all those listed qualities
Exactly!!! Full Transparency!
Nice to know I'm not the only musician that appreciates these clips.
Holy crap its TAoG!!!
This man is a master narrator. I have never heard the word, "taint," used so poignantly.
Lmfao!
🤣🤣
I need him to stop saying taint.
@@novalith3778 Never! Keep going! It is kinda uncomfortable though!! 😂
I've never heard or read the word poignant🤦🏿♂️🤣🤣🤣
The young lady breaking character and laughing when Jordan yelled "My baguette!" is priceless.
That whole last minute took a LOT of takes
@@cracked Are you ever gonna make blooper reels of these videos?
@@robbys5236 Yep! Emailing some of the more recent ones here: forms.gle/xkvMQcTFhQHJU35g7
@Punkrock Noir You're cringe
On the topic of pairing wine: I was once told by a wine snob that pairing rules are bullshit, and I should just drink whatever I would enjoy with a meal. This was immediately after I ordered white wine with a burger at a fancy restaurant and got a funny look from the waiter.
Personally I wouldn't say it's "BS".. But I do support the method of simply going with whatever one feels like, same as for basically any other drink.. Sure, some orders may result in some funny looks, but who cares
try red wine with fish and let me know
I mean... some wines are better with some foods, some are worse. Red wine and fish is generally bad... red wine and chicken can be good... white wine and a burger (unless you like your burgers with sweet sauce and pineapple) is usually a mismatch... *unless you like such things*.
People eat fried mayonnaise and peanut butter and pickles. People are weird. Pairing rules are basically "all things being equal, you'll probably like this." They're descriptivist, not presciptivist. If you take it as anything else, you're wrong.
@@inst4rmin.x4_onYT it's the rules themselves that were being called BS, not the fact that two things can taste good together. I know full well how good the right wine with the right dish can be, but it really is something dependent on personal taste.
@@GiacomoMiola I have... I've enjoyed a glass of red wine and plate of sushi on a couple of occasions. If the type of fish matters, I usually have sushi made with tuna.
I bumped into my older sister at the store the other day and her cart was filled to the top with wine bottles, she's not handling being middle age very well
It’s a lot harder than it seems for some; my brother is the same and some of my aunts. Especially w the economy so bad. It happens. Old habits die very hard. Makes me think of the “Woman in the house across the street from the girl in the window.” (Netflix) Her cork collection was hilarious.
I go and buy a lot of wine, 10-20 bottles once in a blue moon and rarely if ever drink at all. Most are used socially. Genuinely, weeks and months go by without drinking alcohol. If you saw my shopping cart however that one time i'm stocking up ...
With my consumption tho i can afford good-ish quality wines and spirits. So while i might have 100€+ worth of alcohol in my fridge, between the 2 bottles of hard liquor and 8 bottles of wine. My personal alcohol consumption amounts to a radler ever 2 weeks and maybe a bottle of wine every 2 months.
I appreciate the choice of having anything i want but i don't actually want it. Kind of weird isn't it :)
@@xm210cNah, not weird. I’m the same way with Whisky. Have thousands of dollars worth to choose from that one time I feel like drinking each year.
Sounds like shes handling it perfectly well
Yeah the skyrocketing alcholism and suicide rate among middle age women is hilarious. Because old women are worthless...get it.
Seriously for women aged 45-54 the alcholism rate has achieved parity with men. Middle aged women are also well on the way to closing the suicide gap too with a staggering 92 percent suicide increase but yeah haha old ladies aren't fuxkable and we hate all mothers so ...
Best advice I've heard on wine is that price only indicates how efficiently the producer can bring it to market. Cheap wine can be as good or bad as the expensive stuff.
We know that in France lol though when too cheap it is kinda not good.. Bitter n all
Very true. Wine is extremely subjective. I ain't spending crazy money on it. #cheapskate
When it's too cheap (think €2-€3/bottle) they have to cut corners to make it at that price.
But when you are above €10 the price doesn't mean much and is just a marketing tool (selling to consumers who want bragging rights)
It's all about the region and the year, everything else is more or less trivial.
I don't think anyone is saying lower end wine can't be delicious; but, a good sweet spot for me is $20-$50. Much lower than $15/750ml ends up being cut with gross fillers.
You're telling me I've been been pairing white wine with my microwave fish sticks all these years, for nothing?
Not at all, CoCo, you have class. White wine goes with fish.
White wine tastes like vinegar
@@JarrettWilliams99 white wine is literally usually sweater than red
@@JarrettWilliams99 White wine vinegar is a thing (produced by second fermentation).
Now, if it tastes like white vinegar (which is very different, particularly since it's most likely produced by double-fermenting barley malt or corn), that's of great concern.
@@JarrettWilliams99 maybe you've had a bottle that just went off in the worst way. Some white wines are too sweet for my liking though.
"I'm Roger by the way and i've been drunk since 6 a.m."
Don't change Roger, you're the best we have.
As someone who has lived in wine country and worked in the wine industry, for decades. I've been saying this for years. But everyone just ignores the silly stoner in Napa. I think being drunk is fun on occasion, but I'm not pretending it's "fancy" becuase I got there using wine instead of shots. yes I design wine labels now lol..it's a souless job..but just changing the label changes the value of the product. How's that for vapid, dead-inside, superficial consumer culture we are actively turning children into?!
same here, but I design for apparel. labels make a bit difference to consumers. I'm at the point that I avoid the obvious ones. I especially hate they descriptions for taste like its a poem.
People in the third world need this culture to define themselves as the elite, because they know stuff like what wine goes with salmon or what goes with lamb in places where these meat items are imported luxury.
Some rich people actually like overpaying for a product, it makes them feel special.
@@Whalewraith not only rich people, you should see the delight on my co-workers faces with a new android or iphone. I ask what it can do now and it usually has more cartoon characters or just another camera that they'll never take advantage of.. But it's the 15x max plus pro!
@@tomsnowden6201 you just made me reconsider if I need another phone or... wait.. FOLDABLE DISPLAY?? TAKE MY MONEY!!!
I'm so glad honest ads and especially Roger are/is back... I'd vote for Roger. Problem is, he's too honest.
Also, the only time (not the only time but the other few were very similar type of experience) I've ever had win that I thought "wow this is special", was in Italy specifically Assisi (little tiny town where St. Francis of Assisi yada yada). Bottle had a little red ribbon across the top, and a little piece of paper attached w wax written by hand just stating the quite obviously (especially by the crappy handwriting) very small vineyard it came from nearby, the year (which was only like 3 years tops prior to that date), and I presume the same and a bit more in Italian... Only cost us like 10 Euros and was absolutely fkn delicious I can still kinda taste it thinking about this... I've never paid 100$ or more for a bottle of wine but I've had wine that other people paid that or WAYYY more before and didn't even come close to that bottle.
As someone who makes wine professionally I’d love to throw in my 2 cents.
1. Wine is finished fermenting prior to going into bottle. There’s primary fermentation that yeast turns sugar into alcohol+CO2+heat. There’s also malolactic fermentation that uses a specific bacteria strain to convert harsh malic acid to softer lactic acid. If fermentation were going on inside the bottle the cork would be pushed out by CO2 build up.
2. Cork does have the chance of imparting cork taint; however newer technology and better sanitation practices minimize this risk to a fraction of a percentage of affected corks.
3. Cork and aging can help with improving quality of a wine. Cork is a porous material which allows for oxygen exchange. Oxidation of the wine changes color, mouth feel, tannin, etc. One of the most glaring benefits to aging a red wine is the polymerization (lengthening of tannin structure) This simply means the a young wine can be intense and dry, while a wine that’s had time to age will have smoother more approachable tannins that are generally more desirable and pleasant.
I think this is a fun video. Wine deserves to be poked fun at for some of it’s annoying tendencies. While it does require a background in chemistry and has an air luxury/ superiority to it. When you break it down I see it as a blend of art and science that can be enjoyed by everyone.
>Throw some grapes into a container and wait
>“Art and science”
Bruh
As long as science clearly states wine isn't good at all for our bodies why in the earth would someone apply into this rotten industry while using a scientific approach to... I don't know brag about it? Science get dismissed when it clashes with people's desires even on behalf of their well-being in exchange for a passing moment of toxic dopamine.
This crap should be banned. It can be worst than any mass-destruction weapon ever created because the trigger always lies in a human's hand and their level of sanity, add some alcohol to that equation and sanity turn into insanity instantaneously.
@@junesuprise but you forgot to add the fancy words, that's why it doesn't work.
You realize when the revolution happens, pretentious wine people will go to the gulag first right?
Did you really just say you need a background in chemistry to enjoy wine? Lmao
I love that whenever Roger needs a silly character in a funny costume, its always Jordan. I kinda want to see his frenchman show up in all the videos now!
He has my baguette.
Jordan should team up with Chase, from GMM.
Im pretty sure that's either his uncle or step dad cuz ain't no way lol they have such great chemistry and he rarely talking in these aside from answering a question.
I wonder if Rodgers is the one putting Jordan in all those situations to narrate movie franchise universes
I also am a huge fan of the frenchman! (HFOTF).
As someone who used to work for olive garden, this is hilariously accurate
Ha fantastic
OMG your PFP is great. :D
"My baguette!" Is probably the most genius line ever written for the fine arts in the history of mankind.
And to think that was an improv
@@cracked True genius happens in the moment, it's like a law or something.
I lost my shit
_ma baguette_ !
I was smugly smiling along through the video as the alcohol-hating person I am, but burst out laughing at that last bit! AND THE WALK TO GO GRAB IT!
Note: I don't judge people who like alcohol. I just think it tastes gross, it's expensive, and I hate the idea of impairing my brain in any way. I TAKE MY FEELINGS STRAIGHT-UP AND RAW! ha
In business school we learned about the Gallo brothers. Ernest and Julio Gallo made excellent blended wines for the mass market, but they never achieved the lofty reputation of the single-year vintage crapshoot wines made the hard way.
That's kind of like what Johnnie Walker does with scotch whiskey. They don't actually distill their own scotch, they blend scotch made by other distilleries.
A few years ago in the UK at a high end restaurant, a group of people ordered a bottle of $100 (or £) wine. A $6000 bottle was served by accident. No one noticed. No one said, "wait, this tastes like the $6000 stuff!".
Conclusion: Cheap wine tastes just like expensive wine. Get over it! 😂
Not to mention that if you get drunk enough... you couldn't taste the difference even if there WAS one! LOL
@@nobody7817
Yeah.... I proved that. Decades ago when I stocked my home bar I bought the expensive bottles. When I replaced them I got the cheap generic "booze" from the local Thrifty Drug Store. In the 80s they sold booze in plastic bottles with plain white labels. Rum. Vodka. Gin. Whisky. Etc. I refilled the expensive bottles with the cheap stuff. No one ever suspected. 😂 It wasn't unethical because I never told them. They just assumed it was the right hooch in the bottles.
@@Iconoclasher 1000 IQ right there! lol Awesome! (I had a fellow US family over for dinner. I had bought these Cannlloni by Edenia (sort of an "Italian Enchilada"). I put them in the microwave. I then transferred them to glass pans, and put the oven on low and got rid of the evidence. They swore up and down how good of a cook I was! lol (I was stationed in Romania at the time with the US Military))
@@nobody7817
😂👍 I guess we learned what advertisers have always known.
@@nobody7817someone did that to me, but fessed up. I was in awe yet pleased with the answer. 😂
Roger and wine, what can go wrong?😅😆😂Roger never ceases to amaze me in his savageness.
Its not all bad he's been drunk since 6 am.
@@JosephDickson And still be sober enough to still be savage? That's a legend right there. #Rogerthelegend.
@Roy Kasi
You think they need to advertise to people to make them want to get drunk?
"No, and it's weird that you want it to be"
That's a very good point
They say that those of us who don't drink alcohol miss out on pairing the proper beverage with their food, but I'll have you know that I carefully select which flavor of Cheetos goes best with my lunch, thank you very much.
I find the Capri Sun Tropical Tide pairs excellently with the beef-flavored offerings on the Taco Bell menu, but any of the drier varieties will do. My (ex!)friend took out a Cherry after ordering the beef burrito, and the garcon huffed and said mockingly "a bold choice, sir". Needless to say, I was mortified.
Coffee is the only thing I really know how to pair and that's pretty fun
I think Mello Yello or Dr. Pepper goes great with everything!
Big Red (red soda in Texas and other places) pairs well with barbacoa tacos.
Cheetos are a beverage now???
the way she breaks into laughter when he screams *MY BAGUETTE* just made this scene perfect.
I make my own wine at home. Rarely from grapes, however. I make apple wine and honey mead, and I do it for about $3 a bottle, and both need some aging to be drinkable (about 6 months for both, a year is better). But the quality diminishes after 5 years, so It's better just to make more.
I make mead as well
That's part of what I don't like about this channel sometimes. They'll minimize or sometimes even lie about certain things if they think the message or joke will be better for it. Aging absolutely affects the flavor and often for the better... And no, it's not extra fermentation. If that were true, the C02 created from the process would carbonate the bottle
@@davidlane1248 Exactly, if you drink your mead just after primary fermentation, it tastes like medicine the alcohol is so raw. Even white wines and meads need a little time to develop some complexity, between the alcohol, botanicals, tannins, spices, and fruit/sugar type/honey used.
My grandad owns a farm and he makes pig wine, also known as swine. It's the same as making wine from grapes but using pigs instead. The pigs are herded into a large empty cement mixer which is filled with bowling balls and then switched on, after several hours they are reduced to a lumpy mush. The pig mush is then poured out into barrels and left to ferment in the cellar. Sometimes as the barrels ferment gas is released that sounds like pig squeals. These barrels are also known as Hog's Heads. They're sold to purveyors of meat wines, mostly in South America where this type of beverage is more popular than the West.
@@geigertec5921 Cool story bro
@@geigertec5921Lol! You paint a beautifully disturbing picture.
This Roger guy seems to have his hand in every industry.
Roger is the best because he tells it like it is!
That's why you need to buy RogCoin!
Seriously, someone make a Fallout game where Roger is the mastermind. It would be epic.
@@vryusvin3905 Roger should sell vaults and explain how almost all have fates worse than the atomic hellscape above and the ones that are "normal" put an end to freedom with an overseer who dictates activities for everything from breeding to what you will work as for the rest of your life.
@@ashleyblack4993
No, no, he is still telling you what you want to hear.
At some point they will have to make a vid about oxygen because it caused the first mass extintion.
I once saw a "wine Expert" blind test a few wines, he spat the most expensive one and said it was crap, and needed something to rinse his tongue, while thinking it was the cheapest one,
and he praised the ever loving shit out the cheapest one, thinking it was the most expensive one.
Funny thing is, he knew the expensive brand, even before the test, as he knew which bottles that would be put to the test, but not in what order.
Really put things in perspective, that a cheap 7 euro wine was and is better than one to 100 Euro.
That's one incompetent expert, but cool story bro!
a source would be good
He wasn't a wine expert then. You just believed a B.S. er. And if he was led to believe he was a professional then someone screwed up bad somewhere. Professionals have very good palets and could taste crap from good with a blindfold. But at the end of the day it's what you like. I love sweet wine. Maybe that's just because I'm poor but no matter how good wine is. If it isn't sweet I guarantee I won't like it. Even if it's a 500 dollar bottle.
I usually just get red box wine.
@@mchammer5026 its in Danish, so I doubt you would understand it,
But here it is th-cam.com/video/m-viCTvfzxg/w-d-xo.html
I've been a waiter for 15 years and I appreciate this video.
"As long as it doesn't taste of actual paint thinner" Deep cut there.
I couldn't agree with this MORE.
I've been a Chef for over thirty years and have an incredibly discerning palate... I've been able to taste tiny traces of just about anything blended into food or drink, since I was just a small child.
To be brutally honest, most wines taste ABSOLUTELY like vinegar to me, and it's been beyond my imagination how anyone could even enjoy most of it... And I don't care if it's Chateau or Mad Dog.
It's always reminded me of those type of people who, while taking a drive through the country, pass a pig farm and just about want to puke from the smell, but LOVE the "fresh" scent of new garden mulch.
The things marketing make people believe is insane
Have you heard of people that taste cilantro and say it tastes like soap to them?
I drink my non-cork-taint wine from a box, thank you.
Hell yeah
the way it was meant to be enjoyed :)
I drink my cow-produced-pasteurized milk from the carton, myself. Because not only am i distinguished, but also because i can.
@@dynad00d15 that's high class living!
Château collapsible.
As far as the glass containers go, glass is the least reactive container that we have. Glass stands up to some of the harshest chemicals that we have, which is why it's standard material for chemistry equipment. It also doesn't leech into the contents when under heat or light like the cheap plastic does for water bottles, and isn't made with chemicals that require a chemistry degree to pronounce.
However, considering that most people probably don't intend to keep wine for decades, packaging it in plastic surrounded by cardboard is probably the better way to go.
Also, considering that all of the alcohol I've ever tried tasted awful, I have no idea why people want to acquire a taste for sewage liquid.
Alcohol only tastes good as a mixer. I've only found one thing that was good and it was a flavored vodca. It scared me how good it was.
What do you have against diphenylchlorarsine or polychlorinatedbiphenyl?
@@wcjerky The same thing I have against phenylalanine or Tris(pentafluoroethyl)trifluorophosphate.
I have moderate success with pronouncing some of these though. Hooked on phonics as a kid plus taking a few college-level science classes goes a long way.
I grew up in California wine country. This is so spot on. The whole wine industry is such a fraud and scams people of money who think they're "sophisticated." They just scammed you in a very sophisticated manner.
You sound bitter.
Lucky, I live in the south where people look at me like I'm crazy for preferring a sweet wine over a disgusting bitter beer.
I was working in a wine factory, they had same red wine and they just changed the labels to sell it for a higher price. A fancy hotel chain didn't wanted the cheap red wine they had, and they told them they have also a premium quality red wine but it is way more expensive. They put a new label on same cheap wine and send a sample to the hotel managers. They loved it and told that it tasted way better than the cheap red wine. And they sold the same cheap wine with new labels to the hotel chain and made a profit.
just like diamond industry
In italy they can't do that, if it is cheap wine it's a cheap wine, if it is expensive is expensive, if they put cheap wine in expensive name they are fined for thousand and thousand of euro, counterfiting is not allowed.
There is no difference between cheap wine and expensive wine. It’s the same.
@@baddriversofthenorcalarea500 So all grape species have the same yield, are able to tolerate the same weather conditions and cost the same to grow? The risk is the same no matter what? Look at how ice wine is made and then come back.
Frankly, the 'there's no need to pay for quality' argument is as weak as the 'it's only good if it cost thousands' argument.
@@bizarrefruit9133 Yup
Some cheap wines taste way better than expensive wine. Apothic dark is ridiculously delicious
Spoken like a true PEASANT.
Apothic is hella sweet!!!!
@@Tostos030exactly, that’s why it’s delicious 😂
Now I need "if liquor was honest"-I need this as a Benedictine guy
Edit: soft-hard liquor got me
I thought they did. I know they did beer.
@@jrsydvl7218 I remember the beer one. Would love the alcohol one tho.
Love me some Benedictine
Benedictine is medicine! The monks told me so.
I love B, as well as B&B, and always have a bottle of each on hand.
@@diyeana when I describe Benedictine to friends who haven't tried it, I say "you know how people say something tastes medicinal and they always mean it in an unpleasant way? Well Benedictine tastes medicinal in the best way possible. It tastes like a secret elixir that a fantasy druid would give you to gird your strength before going into battle. It tastes like an herbal panacea that will cure all diseases. It tastes like how I wish all medicine tasted. It tastes like magic. It tastes like it's actually good for your body and soul. It is too good to be alcohol, it has to be medicine."
"It's a condition known as 'Cork Taint'... "
I'm f*ing dead. Never change, Rog.
Omg one of my favourites so far 😂
Jordan with 3 cigarettes made me laugh hard enough but then the “my baguette” made me lose it completely 🤣
"Shut you're mouth you peasant " the best part lol
6:03 “MA BAGUETTE!!” 😂
I really love how much fun you guys are having and despite the polish, it still feels small scale with Jordan appearing in the episodes as well.
It's really not that big of a crew, and as Jack has said even compared to the original episodes! They used to have WAY more people working on these. We're just a small handful of buds.
@@cracked Yeah, I can tell it's a small tight crew, and I love it because it reminds me of the early days of TH-cam. It gives that real underdog vibe.
@@sjshoker That's how we approach every shoot. Trying to say stuff like "Hey, people have done this with WAY more. Let's try and be better with less. Virginia is just as good as NYC and LA!"
The various ... 'colorful' ways that he describes wine are killing me
Roger...he will sell no wineeee...before its tiiiiimmmmmeeeee. (You have to be over 50 to appreciate this allusion, it's from an old TV add about a cheap Gallo wine).
All alcohol tastes awful - but you force yourself to get used to it
You get forced because how in hell would taiste this toxing and keep slurping after the first time. "Oh you don't know how to drink yet let me give you this children soda than".
You become a true adult when you can drink whiskey straight. A true adult alcoholic.
-me a very sick and addicted person.
No, I didn't. I decided to use other drugs for quite a few years. Now I'm sober again, and the entire culture around alcohol consumption just seems a bit strange from the outside.
@John Daniels I am glad you choose to kill yourself with another intoxicant, are aware of your addictions, and still can not understand another's addiction. I need help, you need help, what are you trying to say?
True. Alcohol really does taste awful!
Never gonna forget the person who went to a vineyard wine tasting and started making up words and doing silly things very seriously, and watched as everyone around them nodded importantly and did the same thing. Iconic, and thank you for sharing that story.
US or Europe? I guess US cause that wouldn't really work in Europe.
Don't forget those sophisticated half-assed pours. Fill my glass up to the top like every other beverage you serve.
Everyone knows that filling wine glasses to the top is gauche. Only three-quarters full, peasant! ( Just kidding.)
You can always get a refill.
Wine actually ferments a second time after the yeast in a process called Malolactic fermentation that mutes the harsh taste of young wine. It usually takes a year to 16 months.
But aging after that is kind of pointless.
So would under aging be bad, too?
@@crickett3536 can be
don't some wine companies go ahead and do that before selling it anyway
Shhhh. I've got a hundred rich goofs in a bidding war over this bottle of 77-year-old 1989 Chateau Pretentieuse and I'm not at all bothered by the way we choose to set and uphold the economic and labor priorities in our society!
NNNNNNNEEEEEEEEERRRRRRRDDDDDDD
I learned from a wine seller that screw tops are better than corks for sealing wine and the best way to store wine is by the box. The enemy of wine is air and unless the corked wine is stored on its side there is air getting into the wine, screw tops completely seal it and it is easy to reseal, just screw it back on and boxes, they work like IVs liquid comes out but air doesn't go in plus it is in a box with no light getting inside. So a boxed wine will stay good far longer than bottled wine will especially after opening.
So the best way to store wine is reserved for the cheapest wines because it isn't elegant enough for the more expensive wines.
Restless, Buster went to the kitchen to find something to help him sleep, when he came across Lucille’s emergency stash of wine, which he mistook for a giant juice box.
When it comes to wine, just find one you like that doesn't cost much and go with it. If you can't find one you like, well wine isn't your thing and there's nothing wrong with that. I can find some pretty enjoyable ones around $6.99-$8.99/bottle, my favorites are about $17; anything pricier than that and I just can't tell enough of a difference to justify the price. Am I unrefined or is it just marketing B.S.? I really don't care.
It is just marketing bs. Like in any industry. Literally
That sounds like how I am with coffee. I don't like it plain, and after adding sugar and maybe some cream and/or flavoring, there doesn't seem to be much difference between really expensive stuff and cheap coffee crystals.
It's all BS. I drink what my kids call "mom's Fancy Lady Boxed Wine" and even had some dude try to wine snob me one day at the Walmart of all places lol. I mentioned that he was at the wrong store checking out wine if he wanted to be a wine snob and his friends laughed at him before I moved on.
"Refinement" is a bullshit word, just like rehabilitation (Reference!). Being a "lightweight" and "easily amused" are the best gifts in the entire world. People make a religion out of being hard to satisfy and cruel ("Honest"), but they're wrong: Having low standards and high enjoyment are the best you can hope for.
Not sure if its available in your area, but Aldi carries some solid wines for around $2 a bottle. I definitely like some of the pricier options a bit better, but not enough to justify paying 5 times as much for them.
I'm never tired of Roger, he's the best host ever, please do one for the beer, Pabst vs crafted brews
Your channel just popped up via algorithm on my feed a couple days ago. I love it. You are hitting it exactly right. As far as wine, I have the same attitude as Bela Lugosi's count Dracula: Oh, I never drink...wine.
Always glad to see Roger. Never understood the appeal of wine I prefer the fresh grapes. There was a programme on UK TV where a wine taster gave 2 completely different analyses of the same wine, from then I knew it was a bottle of cr*p.
The appeal of wine was probably the fact that grape juice could ferment and still be drinkable back before we had refrigeration, also its nice to relax during a meal so that slight buzz (drunkenness) probably further increased it's popularity. A lot of this is just educated guesses, but I think this is probably why it grew to such popularity.
@@MikadoYuma Or because it's an addictive drug? They seem pretty popular even when the user knows it may kill them immediately or further down the road.
@@tomsnowden6201 I agree, I'm actually straight edge myself, but wine is such a large part of many cultures that I dare not try to villainize it.
I prefer whiskey *takes out resonator guitar, plays delta blues and drinks shot of Southern bourbon*
@@tomsnowden6201 HI Tom.
“Do you want some that taint in your mouth.” Killed me 🤣
"I'm Rodger by the way, and I've been drunk since 6 am"
Was just. Perfect.
As someone who works at a wine store yet knows nothing about wine, this is hilarious. I wish I could just play this video for some of the hoity toity customers we get lol.
They'll say you're uncultured
The bottle sailing off into the great beyond and shattering is both my worst nightmare and so funny I cried. Thank you!
I love that you addressed corks! Corks are the dumbest thing that they continue to use on wine and whiskey bottles...especially now that they've invented that new rubber-esque cork that is non-porous and doesn't taint the liquid. (Of course, all wine tastes tainted to me anyway but...I married a Latin woman so regular wine drinking comes with the package of being part of a Latin family...)
What bro? That new rubber-esque cork is inferior to the screw-top cap... :)
Isn't the whole benefit of the cork the fact that they're porous so the cork breathes as the beverage ferments?
Cork taint isn't necessarily because of the cork, it is a product of a reaction caused by TCA. TCA is found in some cleaning solutions like chlorine and it often found on other woods like wine barrels and pallets. So you can have a screw cap wine with cork taint, just an fyi.
@@haakonhaga1064 The beverage doesn't generally continue to ferment in the bottle. There is an oxygen exchange that will lead to some oxidation which can alter the taste of the wine. Generally though unless you are doing a sparkling wine like sekt or petnat you aren't going to have fermentation in the bottle. With corks you tend to have a consistent oxygen exhange whereas with screw tops you have a little bit or if not sealed properly you have way too much.
@@Nomusicincluded I knew a guy who had been saving a bottle of whisk(e)y for decades and he thought it was going to be aged, like, 50 years by the time he cracked it open... I didn't have the heart to tell him...
That's a double stop (2 lever) cork opener, Roger just manhandles it and pulls it straight up 😂
This is what I got to see every day as a bartender when I would lend mine to a server, or they just put it in so crooked it'd leave cork pieces in the bottle. Then I'd have to dig out a decanter and screen funnel.
Clever of the wine industry to turn the process of opening a wine bottle without ruining it into an endeavor that requires experience and/or training!
@@hazukichanx408 I tell everyone to stick to bag boxes, they got a bad rep decades ago because they were terrible, now most are pretty great. Easy open, easy pour, easy drunk, easy cleanup!
Plus you can take the bag out of the box and stash it in a backpack or purse 😉
@@DeAthWaGer Oh, you met my grandma?
@@Barnicalsify haha funnily enough I learned that trick from an ex's grandma!
@@DeAthWaGer bag boxes are a great container for wine. They are opaque, so the wine lasts longer prior to opening, and they don't let in air, so the wine lasts longer after opening.
As always, sources are in the description, and we’ve got an HONEST store where you can buy HONEST shirts (including a Horton Wine shirt!!!) right here >>> the-cracked-dispensary.creator-spring.com/listing/horton-vintage-tee
Yeah…
That’s awesome.
Made this wine sticker too if you're interested >>> the-cracked-dispensary.creator-spring.com/listing/horton-vintage-sticker
I soooooo love these things and roger is a legend..
The guy playing the frenchmen having too much fun LOL
I really was
i've literally never seen a wine ad in my life
You must be young.
Bet you've seen a literal mountain of product placement, though.
It's usually beer or cocktail ads, because people need to be convinced to drink that crap
My life has gotten so much better now that these honest ads are back. I never know how much I missed them!
Cork was not the first thing tried as a bottle stopper, and 'cork taint' is not from the wood specifically, it's from a spoilage bacteria that can grow in *improperly treated* corks (and in improperly washed hoses, bottling machines, etc). Glass is both chemically neutral and extremely cheap to make (although it is heavy and fragile), and being transparent doesn't matter at all as, like with many consumables, wine should never be left where sunlight is going to strike it.
The label/tasting stuff is true though, as are studies that indicate that the perceived taste varies depending on what color light you drink it under, and a bunch of similar studies.
Yeah
The glass thing is definitely something I disagree with the writer of the video on because it's objective fact both metal and plastic leach into liquids and alter the taste in a way a more inert material like glass doesn't.
It's why soda bottled in glass still sells well enough to be widely produced despite costing more than cans or plastic bottles.
Yeah and red, rose and white wines are different not only in color but in flavour. But for me it sounded like for him are all the same.
Fungus but yes
@@dispatch-indirect9206 ooohhhhhhhh shiit
Also calling cork useless is, at the very least, hilarious
There was a research some time ago about wine tasting: same scientists applied the double blind standard to a group of professional expert sommeliers.
Turns out: they had no idea what they were drinking.
What a surprise.
And as someone coming from a wine making family, and had the chance of tasting vintage expensive wines of various kinds and nationality I can say:
- they taste like wine 🤷♂ what a surprise
- the champagne actually tastes like what you might immagine battery acid and cat piss tastes like
But but but... fancy things for rich people and people who want to pretend they're rich for a while! Who cares if it's an unpleasant thing made in a weird way with a weird material that potentially ruins the beverage on contact, it's traditional and people have long since agreed to keep pretending it is cool and awesome even though it's kinda not! Really, it's the ultimate Normal Person thing: Worshipped not for any quality it actually possesses, but simply because it is The Done Thing to 'appreciate' a 'fine' wine.
Had a few old bottles I wanted to sell some rich a*holes. Don't ruin my hustle, bro.
@@hazukichanx408 Yeah, it's very much The Emperor's New Clothes.
Yawn c'mon Lucio, you spinning this old yarn again? Here's one for ya: some research some time ago about horse racing found that the difference between a thoroughbred horse and a regular old horse about to go to the glue factory was only about 10% difference in speed. Yet rich old farts with too much money were spending significantly more on the thoroughbreds even though for casual jaunts around the farm they couldn't tell the difference. Guess it makes them feel important...
@@raylopez99 To be fair, a 10% difference in speed is very significant. That can make the difference between winning a race and losing a race.
This is wicked funny!! I can't stand wine. It all tastes like vinegar to me. Which is why I don't drink it.
Swirl it around in your glass next time just before you sip. It makes that vinegar taste go away long enough to enjoy it. That's why you see people doing that.
You might want to get some European wine... No vinegar there
@@nothereandthereanywhere Thank you for the suggestion.
Those little bottles of vinegar DO look a bit similar to wine bottles, maybe you're just drinking actual vinegar
@@nothereandthereanywhere vin aigre, literally bitter wine in French. If it tastes like vinegar, it's turned or corked. Throw it out
Never let this series die until Roger is ready to call it quits.
There was once a small town in Canada where there were orchards growing all manner of fruits.
Then the wine industry came to town, and many of the Farmers there uprooted their decades - old orchards and planted grapes in order to make larger profits than they would with the fruits.
I miss that old town, and I don't blame the farmers; who doesn't want to make more money, right?
That sucks, though. I'm from the southern US and I couldn't imagine the local orchards growing grapes for wine instead of their fruits that they sell fresh. It tastes great and is really a highlight to my town.
The silliest part is, you can make wine and similar beverages out of all kinds of fruits... cherry wine, for instance, is fricking delicious. But people want grapes because "Ohoho, so classy, we sure are doing the rich people thing right now! Mmm, exquisite luxury grape-rot juice, it doesn't taste good, it tastes... exclusive~"
Ontario or BC?
I was born in NOTL.
@@annieesther8405 B.C. Okanagan .
I love how we could totally just put wine into cans to reduce the price and eliminate cork taint but we just don’t 😂
They actually do have wine in cans now.☺️
@@Marci82 cans and bags in boxes! Vastly superior
The craft beer world finally caught on to cans. Its funny almost no bottles on shelves anymore
Well, but that would make the wine feel less luxurious and elegant. Which is propably the reason you buy that liver poison in the first place.
Frank's Fluids LLC wants a word.
Me and my friends can only tell how good the wine is by the level of hangover we get in the morning. LOL
Cheap wine ( or any other alcoholic beverage) will give you a worse hangover than quality stuff. Though hangovers are generally caused by drinking to excess.
The funny thing about this is that it is pretty much true. I watched a show where they blindfolded seven tasting experts, and they pretty much failed to distinguish "quality" wines versus the cheap ones - it was so bad that when they did get it right, it seemed random.
About 20 years ago there was a very amusing study done with about 50 oenology students at the University of Bordeaux in France. They were given white wine, and the same white wine dyed red, and went on long descriptions of the two being wildly different and describing the dyed wine exactly as if it were a legitimate red wine. Since then there have been numerous similar studies, often finding that visual cues are extremely misleading to "experts" and can cause them to mislabel wines, both in color and in quality more than many novices.
thats why its called.. honest ads?
@@mraveragepenguin2521 I don't think anyone was debating the title of the series, is commentary not allowed now?
I'm pretty sure that the real experts would be able to distinguish different wines, even in a blind test (even if you are intentionally trying to trick them) and so on - but that's not something they usually do. It's a skill like any other, that you can learn with years of practice. It's a bit like saying - these football players are fake, we threw 10 balls at them but they were only able to handle 1 at once! Doesn't change the fact that 99% of humans won't taste the difference at all, and just claim they do to appear more cool.
@@dzonydzas4964 Funny enough, in several of the studies and tests done, it's often the "experts" that greatly overestimate their skills and make some of the worst mistakes in double-blind taste tests. It's interesting that in many of these double-blind tests, it's common for the novices to tend to get things more accurate. I'd encourage you to look into many of the double-blind tests done on a wide variety of products; the results of many can be quite surprising, not least for undermining both consumer confidence, as well as belief in "expert" labeling.
Yes, cork is taken from a living tree, which means it's a resource that is renewable, unlike metal and plastic. A sustainable cork industry provides a good ecosystem to both farming and wildlife species.
I get the critic of the culture surrounding wine in places like the US, but coming from a country where wine is the biggest beverage next to water, a lot of this doesn't make sense or holds up.
I live for the day where they do an honest ads about honest ads.
I heard of a cork shortage once, though it was a while back maybe 8 years.
okay but nice dry, acidic red wine goes with steak well. i don’t like the sweeter whites with ribeyes.
pairing makes sense.
i also feel like you’re insinuating different types of grapes/wine don’t taste different. they do.
White wines are not sweet, for the most part.
Im so glad I found these commercials with honest Roger! 😆🤣😂
I haven't laughed that hard for a long time. Straight from my soul. Thank you!
"Shut your mouth, you peasant" LMAO. I love Roger
"Wine doesn't go bad"
Sir, have I introduced you to my friend "vinegar"?
To think I've been saving all the corks from my wine bottles, as if they were something sacred. Thanks Roger, for telling me the truth.
Usually (but not always) the difference between a $6 bottle and a $20 bottle is relatively easy to distinguish..It's when we go further up the chain that the problems start.
yall never fail to get me cracking up.....it"s an absurd world we all find ours self's in
"My baguette".
Imagine what would happen if you threaten his croissant.
Threaten his croissant? Mon Dieu!
Every time I question a product Roger comes in my mind and my brain enters Roger state
Saying pairing is made up is a case of “well yes but actually no.“
Like I don’t doubt it started as a scam but some drinks just go better with some meals.
Like I’ll take a Mountain Dew by itself, but I’m not drinking that with a steak
Ugh! Neither would I! Now diet wild cherry pepsi, on the other hand...
What I find really funny is that the corkscrew he used has teeth designed for you to fit onto the bottle and use leverage to pull the cork out without any worry of spilling or dropping the bottle.
Fun fact, that little metal spatula thingy that folds over a corkscrew isn’t just for show. It’s designed to jam against the neck of the bottle, and its hinge is the fulcrum for a class 2 lever. You gain a pretty significant mechanical advantage and you don’t have to grip the bottle very tightly either. This makes extracting the cork very easy, almost magically so.
I have tried this, and extracting the cork was not "very easy, almost magically so."
Wait... so was Roger's total inability to use the corkscrew because it's really considered a complicated tool or just a mockery of someone inexperienced? There exist easier models to operate btw, like the two-arms corkscrew
@@cochazza mockery
The “Ma Baguette!” at the end 🤣🤣🤣
Him stomping actually looked like catburgular running away.... 😂😂😂😂
"Wine splashing against rotting wood surprisingly makes it taste worse" Um, no. You know we make lots of very tasty adult beverages by storing them in wooden barrels and it specifically has to be wood. In fact some spirits are aged in barrels that have been used for the making of other spirits so that they absorb some of the flavour of the previous spirit.
corking is caused by improper storage of the corks.
As is often the case with wineries - they are untidy.
If corks are stored in the same cellar as some pesticides they degrade and leak the flavor into the wine.
There was a study that showed 1 glass of red wine a week is good for your health. It was later debunked by another study showing that the first study had failed to account for wealth disparity and the red wine drinkers had better health outcomes because they were richer on average. The second study adjusted for wealth disparity and found that not drinking alcohol was best for your health.
Antioxidants in red wine called polyphenols may help protect the lining of blood vessels in the heart. A polyphenol called resveratrol is one substance in red wine that's received attention for its health benefits.
I don't give a crap. Red wine can be delicious.
@@hiimjustin8826 Then you'd be better of with a polyphenol extract because the numbers show that taken all together, red wine is bad for you.
@@mr.sophistication2461 If you enjoy drinking it, go ahead. Just please don't spread the myth that it's good for you.
@@kryptonianguest1903 Of course it's not good for you. Anyone with basic knowledge understands that.
The sheer number of metaphors you've used for grapes and wine-- you've outdone yourselves today.
"I'm Roger, btw and I a have been drunk since 6 am" Chugs down some wine and stumbles away was hilarious. 🤣🤣
And on the nose of what wine really is. But I still love my wines. LOL
I love that Roger is back! This is the best serie on TH-cam. But we can admit that he is not regularly opening a wine bottle haha. Was painful to watch.
2:43 Actually... theres a kind of Spanish wine (vino fortificado) made in Jerez de la Frontera that just adds the alcohol, literally as you said lol
All Portuguese ports are like this, and many other wines too are fortified with that essential vitamin, alcohol.
That is actually sherry
I’m sorry, but as entertaining as this video is, the response most well-informed adults would give to this is ‘Well, duh! We know.’
And people still fall for it and gulp that liver killing poison like it's soda. Which is also a liver killer.
I was at a cooking school wine thing. The entire room gave me death glares when I said you can't tell the difference blindfolded.
"My baguette!" 😂
Honestly that was brilliant delivery, bravo.
Two Buck Chuck (yes, bottle actually costs $2) has won awards for taste. Drink what you like.
sidebar: 6:04 love the actress breaking character and cracking up. Perfect!
I hace been watching Roger videos for a while, and it depresses me how many industries are sustained by lies.
I was a wine salesman for 5 years; now I sell beer, best decision I ever made.
“Shut your mouth you peasant “ 😂
Q: How can you tell who the Irish guy is at a fancy French restaurant? A: He's the one trying to decide which fancy French wine goes best with whiskey!
"Like a can of beans!"
"Shut your mouth, you peasant."
Oh, God. That broke me.