ฝัง
- เผยแพร่เมื่อ 7 ต.ค. 2019
- Memes are the language of the internet. At some point in the last decade, they became the secret ingredient for advertising, political messaging, and disinformation all across the world. Glad You Asked host Christophe Haubursin wanted to know why that happened - and what it means for the internet today.
Key Sources:
The Ambivalent Internet: Mischief, Oddity, and Antagonism Online
www.wiley.com/en-us/The+Ambiv...
For this video, we spoke to Ryan Milner and Whitney Phillips, the co-authors of this book on the messy, antagonistic folklore constantly being created through memes.
The Disinformation Report www.newknowledge.com/articles... This is the senate-commissioned report on Russian election influence that identifies memes as the “propaganda of the digital age.”
Memes in Digital Culture
journals.sagepub.com/doi/full...
If you’re curious to read more about the academic study of internet memetics, Limor Shifman’s work is a great place to start.
It’s Supposed to Look Like Shit: The Internet Ugly Aesthetic journals.sagepub.com/doi/pdf/...
The term “internet ugly” comes from this paper by Nick Douglas. It’s a great read on how 4chan’s design influenced the visual aesthetic of memes. - บันเทิง
![🎮เกมยิงปืนใหม่ ภาพสวย และ สมจริงที่สุดในโลก [ BODYCAM ]](http://i.ytimg.com/vi/My3l1owRY9I/mqdefault.jpg)
"a meme making job" that's completely the opposite of how internet humor works. The thing about memes is that they may be the best joke some random person could ever come up with and no more follow ups. Expecting one person to be constantly funny like a comedian is not a thing in the memes and that is the parts what makes internet humor so different.
Barış Oktay the corporatization of memes is the final step in the humanization of brands, when a meme is made with the intent of seeking a profit, it loses all inherent value, it becomes a means of societal control no longer personalized or attributed to the view of an individual.
Most people can't tell the difference between a "best joke from a random person" and a "secret ingredient for advertising, political messaging, and disinformation" (as Vox puts it). The business of manipulating people is a major force in the internet, including the use of humor.
1000% true
@@wirelessbluestone5983 a great brand that works well with memes is probs SlimJim
@@kkfoto those memes vox used were old and everybody can tell the difference between a corporation and a memer
Commercially producing memes is like trying to be cool: if you're trying, you're not. Memes are fun when they're genuine and spontaneous.
thats literally what the guy says in the video
But your still gonna upload it? So you are trying
I guess you upload it with the intention of sharing something that was funny for you
Not for the seek of likes or shares
@@danieloleasdiaz538 so explain reddit and reposts then
@@jassi9022 Well you can't upload a meme to nowhere I guess
the “meme” that the guys at the “meme company” made 1) made no sense, 2) had no backstory, 3) was basically an ad.
You might wanna change "basically" to "literally" because they literally are ads and not memes
They might be hiring the wrong guy
We called that _"forced memes"_ back in the day.
i thought it was super interesting,
the guy in the black had his shirt on backwards lolz
If you're actually trying, you're doing it wrong.
THE POINT IS TO NOT EVEN TRY LOL
Im trying to not try
Verbose Meme Creators: uh ok sure yeah alright that seems good, mmhmm
Made a meme in 7 minutes got 6 K upvotes lol
Charles bukowski
But they’re not making memes, they’re just making ads
Ads really do evolve.
@@YusuffYT doesnt make them good
I think of one ad that acts as a meme is the "thats how mafia works!"
@@That0neDudsome do really well, like raid: shadow legends.
They need to,be pent up in a hole and bombed
Grown men making memes for a living are the greatest meme of all.
Redditors
*Grandayyy glances at thee*
*Pinkguy joins the chat*
*Pinkguy was in the chat 500 years ago*
@@asrieldreemurr8059 he never left, he was just sleeping, becoming stronger, since society woudnt accept him
Kinda like how to trlain your dragon 3
They are going to be a dead meme if their work become irrelevant
Explaining a meme is like dissecting a frog. You understand it better but the frog dies in the process
Hahaha Hahaha
Best comparison I've ever heard
*"Memes are the propganda of the Internet"* the most boomer thing ever said in the history of boomers
It's still true though
@@medllensaimon1015 OK BOOMER
Please don’t make me debate whether its worth looking up what a boomer is.
@@doraymeandyou it's just a meme term when an old person says something, we just saw ok boomer. Cause some are born in the baby boom somewhere in the 19s. It's not bad but funny
Kalolaine Eukaliti oh, ok. Thanks.
What a meme actually is : a dense packet of cultural information a evolution of communication and a step towards a universal decenentralised language that makes abstract ideas easier to share
Shoshon The elegant mainly and collective in group outgroup to form mini groups like we can tell when people don't get it etc.
and also not spreading pollution it's spreading awareness indirectly
language correction: an evolution. you're welcome.
increasingly verbose
But languages are decentralized. Attempts to centralize language don't work, even the Royal Academy for romance languages. Even with them, language still diverges into different dialects and, eventually, languages.
And also for entertainment!
Making memes souly for selling product instantly kills it
Very true
Ehhhhhhh, not if it’s actually a good meme
Not flex tapeeee
@@joncast1 a meme made for commercial use is mostly very cut down so its compliant for other audiences. Basically they aren't edgy enough to be good.
The ones that successfully promote something are those that do it
_without you noticing_
It's like inception kinda.
"An inside joke amongst strangers" describes most of the memes in existance
Then they went too deep into the video. The video shouldve stopped at that sentence
Santa Cruz...sorry.
It’s so weird to hear someone talkin politely about memes
4:55 These fkrs are the ones who pollute our meme environment with ads disguised as memes
Yeah if anything that makes me want to not buy your product
Ok
we live in a capitalist society
Exactly !!!
predatory capitalism preying on memes
One thing about MEMES these people don't understand, is that talking about them, KILLS THEM.
Its meam or meem your spelling it wrong, it's like you dont know how to use speech, do you let your kids tell you how to speak all the time?
@@russellsmith1493 are you joking?
Russell Smith you’re joking, right?
Mea meas
Tatum Steel nope he’s right you won’t understand though trust me
I have a teacher that has a daily meme up on the board. they’re usually not bad because we can email them to her and she likes to stay up to date with the latest thing.
This is kinda unrelated but she’s so sweet, like a mom. I always feel so comfortable in the class. She’s relatable in a way and gives us a lot more freedom compared to other teachers. even creative freedom. such as if you have a different idea for an assignment she’ll say sure as long as it relates. best english teacher 10/10
I wish all teachers were like her :(
German here, pretty sure this sort of teacher does not exist
@@kevinklein9739
I’m a teacher in Canada and all of my German exchange students are astonished by our loving culture. Not to say one culture is superior; but travel is priceless because it allows us to find our cultural preferences.
@@jaxtaposed9472 Exactly, I was about to say "such a teacher may not exist in Germany, but they do elsewhere"!
High key you could bring in some random 15 yr old who hasn't left his room for a week and he could make better memes than these people.
Why Do Memes Matter?
Answer: *We live in a society*
Anshul Bhandari IP
sbeve
Gang weed
Its meam or meem your spelling it wrong, it's like you dont know how to use speech, do you let your kids tell you how to speak all the time?
@@russellsmith1493 ,can u pass by also my hiuse
,my hause⁷
Reminds me of when my teacher tried to make us laugh with a grumpy cat meme, and the entire classroom was just dead silent.
Was the teacher a boomer?
Oof
That's rough.
At least she tried :(
@@user-hx9cc1qh3h yeah (s)he had the spirit at least:)
I had no idea that Know Your Meme had their own office and everything. I really have to salute the people behind that website. I feel that the documentation process of memes is really valuable in a society that's moving faster and faster--like how Joss was saying, the life of a meme could be as short as a day.
I find it sad that people try to seriously explain memes talking like they went to a special school without even beeing funny
More like a 'special' school.
This video is not made to be funny,its made to show the cultural aspect of memes
Sometimes things can’t go to too seriously
i is vewy agee
Ksawier Sawa ya like jazz?
When boomers try to explain memes
Barebutt Ron lol boomers
not necessarily a generational basis but yeah, this video was very hard and uncomfortable to watch because of their ignorance and misinterpretation
@Sweet James when boomers are too old to understand the boomer meme
jaime salinas Best part of being a Boomer is we don’t care. We are the “Sticks and Stones” Generation. 😎
@@markholle3450 and we are the "Not Racially or Sexually Ignorant" generation
The real viral memes are making by normal people, don't be pretentious
Ben vel I think the point of that segment was to show that there are organized companies out there getting paid to manufacture memes.
@@yoyoyodaboy yeah but there is no selling point in memes and no say in wether a meme will spread or not. It's like rules and rights, it's just what a group of people agreed upon. The only marketing campagnes I remember beeing used as memes (note: the companies weren't trying to meme, the got memed) are "TheLegend27" and Mafia City. What made them memes? Well people just agreed that making fun of their ads was fun, so they did
@@moistnugget141 you are very naive.
Except you're wrong,
Like really wrong,
There is no purity test for memes,
If it gets caught in the global conciousness,
It's a successful meme.
That's how marketing works,
That's the entire point of marketing,
Just because it's made by a company doesn't make it less of a meme.
@@moistnugget141 Nobel prize to you you absolute genius! Thank God you had 1 day off this week to write this well conceived comment and better any lucky readers lives! 7/11 was covered by your colleague, so someone was able to pump my tank full of fuel that is of course the only fuel that could power a car (100 years research) Well done to you and you can lay to rest right away having reached your lifes peak and please hurry as oxygen is limited!
kids in the future gonna be using this as a study guide to find the cultural significance of memes in chapter 9
My english teacher from last year is now doing a lesson on memes, the future is here
@@p6nj my journalism teacher is making us do a lesson on memes using this video. im in the future
I'm obsessed with memes:
- Shows Boomer memes
They’re millennial memes… I guess you don’t remember the heady days of 2006-2009. Boomers were still saying Twitter and Facebook were pointless back then
The meme company doesnt make good memes.
Change my mind
If they dont make good memes, they dont make money
If they dont make money, they cant finance their offices and organisations.
_But they obviously do_
Quid erat demonstrandum.
Just hire the people who get the most upvotes on reddit
@@Irondragon1945 If they make money with memes, it means a considerable amount of people by them, but that does not make those memes funnier.
Ad populum.
Change the world
My final message
Goodbye.
Well if they use memes like Mr. Orange, Meme Man, or any "good" meme then the general public wouldn't get it, meaning they failed to advertise
This video explains memes as the exact opposite of what a meme should be
They're used a lot in marketing and to sway political opinions tho
But yeah they should just be funny images
Beans
@@saltyy5834 ✨
Ah yes a man with a mind of reality
Idk thou lol
Nobody:
Vox: “I’m glad you asked”
Memes are actually a language of fun. It is a direct experience. When you realize it was made for a company, you automatically unrelate to it, because memes have a strong connection to a culture of authenticity. The heart of the meme is that it is always supposed to be made for the sake of fun, or at least talk to the reality of the everyday life of someone. Memes sometimes are like a haven from that same everyday life demands, and any purpose out of it other than the well being, be it to make a profit, or reach political status, feels like using people themselves as stairs for personal achievements, and it looks like a wolf in sheep's clothing. Memes are not ads, and when an ad tries to desguise as a meme it is actually annoying. Memes are so popular for the same reason that stand up comedies are popular: people feel in a safe and unpretentious enviroment. This is exactly why so many people who otherwise you'd never get to know exist, get famous as youtubers, because it is a user to user experience. And most people don't mind that someone gets rich and famous or whatever else by making videos, as longs as they keep on giving that feeling of authenticity.
Marcos Reis.
Memes are not an invention.
Conscentatento The Memes ..
Named they therefore must appear 😉
Rules of Memes:
3. Know your Meme History
2. If you like it upvote
1. Never talk about it in real life
always stick to rule 1
4. Don't use reddit
Dothemario 919 why?
Why never talk about it?
Tru
*OLD MEMES SHOULD BE CALLED MEMEORIES*
Nah just stick with old but gold
Water Lemon smh, all you lemons are always sour. I know from experience. I am a fruit after all.
Boomer memes
Water Lemon they aren’t old but gold tho
I just waisted ur time Reading This haha!
Me making memes on Reddit: _“You guys are getting paid?“_
The CBD Energy Drink meme was a pretty low-tier meme tbh
“I called it MEH MAES, yehhh.”
staph I'm drinking wateR
Yah and I call it murder
Thats my what my mom called it when she saw a funny meme
Nobody:
Vox: *let's make a documentary on memes*
And get paid for it...
Using memes to make fun of people making something about understanding memes is literally everything.
(extremely old and outdated) memed
r/uselessnobody
Dude, I have years asking for one
i have never seen someone talk about memes so seriously
Yeah we like memes, so stop copyright claiming and striking people
“Meme community” and “safe space” at a... meme company.
*fellow kids have entered the chat*
How do you do, fellow kids?
Thats when u know the meme is dead when vox try to explain it
*Buzzfeed music stops*
Memes are evil. I did not know that. Vox said so.
The greatest part of meeting people trying to make memes an industry is when they admitted it was either this or he wasn't working at all
Commercializing humor kills it. Explaining humor kills it. Stop it.
Antimeme.
Nobody tell this guy about comedy shows... you know... where you pay to get in.
You've never thought a comedy movie was funny?
if you replace humor with meme the statement would be somewhat right
No-one can really make a meme. A meme gets created by the internet.
people, memes have been around even before the internet
I'm really glad I found your comment because that's exactly how I'm saying it too.
Dat's deep man
♻♻♻♻♻
??? bro what the two guys talking about creating memes had me cringing so hard
ianonai yea
They said it like it is rocket science to make a meme
The best ones aren’t that well thought out and planned.
I did a physical facepalm
Truuuue
Vox: “memes are ruining the society with exclusive idead that generate desinformation and attack one specific being, company or groups of people”
Vox: *turns into a meme*
Also vox: “memes matter”
What this video taught me:
- Memes are basically the new satire approach to processing important world events (besides being the 'established' approach to sh!tposting, that is)
- The above effectively means that (important) world events are down played in severity to make it 'easy to digest' for the average Joe, that's basically what satire is
- The reducing 'lifespan' of whatever is the latest 'fad' likely contributes to the spread of FOMO across an increasingly large part of the population
- Memes don't 'matter', they're more of a coping mechanism
hold up im literally not paying for premuim how-
Pay for 🅱️remuim
Believe me that is much better
Me too lets keep it hush
I don't understand 🍜🌭
Ikr
They made it free to promote it
Memes: *exists
Vox: I’m about to end this mans whole career
@@hwfq34fajw9foiffawdiufhuaiwfhw I think memes have existed for millenia, it's more of an aspect of human interaction/socialisation. The modern, mass-internet-known-joke meme may decrease in wide appeal but memes in general (largely known inside jokes/cultural info communicated person to person) won't ever truly deteriorate in use.
Thinking this hard about memes completely misses the point of a meme
The singular fact that they try to explain the purity of memes and internet culture, in and of itself kills the joy of memes
This is the most Shutterstock video I've ever seen
Yeah
Shouldve featured internet historian and an ad for *RAID SHADY LEGENDS*
Unfortunately shadow man is not available.
Catch some RAIDS
2019 making a monster meme for advertisement, that’s about the least funny thing possible
We need to change the word meme it’s cursed after this video.
möm
's sphagetti
"How do ya do, fellow kids?"
Go to r/fellowkids , it's your place
@@plutonian2770 I already have :)
"see all my may-mays"
@@Geoooooooooo smh, meme it up a little.
"Bold of you to assume i haven't already been there"
Reeee!!!
0:48
nobody does that.
we all look at memes alone
*forever alone*
No l share my memes because god tells us to enjoy things together
And we don't laugh, we do an inverted sniff
Most memers are introverts
Drew maybe its bc you dont have friends but hey, atleast you wont get the coronavirus
"why do memes matter"
"They don't"
**Credits roll**
This Vox Channel has overrated content sometimes.
Curb theme starts playing
Imagine watching memes on facebook
I dont think memes that are created last longer then memes that just happen. Artificial memes are something that are created for that specific purpose but natural memes reflect our culture and are made out of some type of cultural consciousness.
@john boss People who don't have a job mocking other's jobs are *brilliant!*
Tell me more about how you're smarter then everyone else,
😘👉👌
@john boss I mean the gen z's will have to work some day. And we rn are the generation that is influencing their country or the world. (Not likely but maybe if ppl work together.) So your point seems a bit valid.
Than*
Sry
@@EddieKMusic always get then confused lol.
Raven Godwin лю
Anyone else concerned at the fact that they're using memes in an organized fashion to try to effect politics?
It's an effective way to spread a message, why wouldn't people want to do that?
It’s a form of communication, so not really. Once people are aware, it’s power will middle out.
Nah, memes will devour their souls.
Just like they did *OURS,* 👇🔥🧟♂️🔥🧟♀️🔥🧟♂️🔥🧟♀️🔥🧟♂️🔥🧟♀️🔥
*MWUHUHAHAHAHAHAHA!!!!* 😈👽👾🤖💩👶🍔
@@larsandersland851 except it isn't effective at spreading a msg, ad's already did that, I suspect very few people are enticed into looking more at someone's policies because of memes-if anything they are more a means of bragging and attacking than anything else when it comes to politics
@@jamessandoval5843 dd
Thank you for going into Know your meme headquarters, I love that website and it was interesting to see their war room. Also Rebecca Black was a nice blast from the past.
The way advertising crosses over with memes and common culture in the internet reminds me of the computer virus in the Illumina files novels. It basically took over a whole space ship and made advertisements play out of all speakers. Drove the crew into madness.
Lowkey the “know your meme” guy with all the pictures in his hand looked like a meme addict 15:42
Stonks
what is up fellow rich people
Spinny spinel: I’m on a boat!
Wassup
ok boomer
Eh...hi
I'm not rich
Ngl this comment is funnier than the memes they showed
Ngl your profile is funnier than your comment
The fact that Vox themselves made a 19 minutes long TH-cam original video just to discuss memes' effect on the internet only makes it even better
Knowing companies specialise on making a lot of these memes makes them feel a lot less genuine now
You can't believe a thing vox posts
It’s not that serious they aren’t making the good ones if you noticed their content was trash
right? capitalism actually managed to ruin memes
@@mymysworld2691 yeah no
If they weren't successful, they couldnt afford their offices.
There *has* to be business behind it. Why shouldnt there be.
It’s because vox can’t pay the normal people who make and post random memes (and by pay I mean them offering a shoutout to their individual Instagram pages), they have to find these wierd meme centric businesses to have something to put in this garbage
Is this video actually from 2009
(Talk about Minecraft and Halo games nostalgia)
end my life if it isnt
It was also apparently not made by boomers
2019 duh
That Monster with CBD bit had me weak at the knees, upvote earned
Memes are evolving. I mean, we stopped using rage comics, and now we don't put text on the images unless necessary for the meme to make sense, we now put the text on the outside of the memes.
"yeah I work as a professional meme maker"
Wow this is bad
Like really bad
Agree
agree
Agree
Agree
Agree
Memes instantly lose their appeal and humor when they’re being used to advertise a product and virtually everyone seems to realize this except for the advertisers.
Memes are the new opiate of the masses (in the political sphere specifically)-fast acting, numbing/dulling, overrides any meaningful thought and people always want more
tfw only premium users can comment
**9 comments**
Scrolled to read some greentext memes smh
A
Lance Bakster no
Nah
Clearly not true 🤷♂️
Me: Only rich people can view this
Poor people: *we live in a society...*
*laughs in free month trial*
fire bruh you’re an evil person
Watching the advertiser bit, I'm thinking that that's one of the big disadvantages of being a part of mainstream culture, that you can fall victim to advertisers that target mainstream culture because of its wide appeal.
Companies: * make meme into ad*
Internet: well now I am not doing it
There were some pretty low quality memes for what you can usually get today. Disappointing
You think that for you haven't conducted the vibe check, mortal
You’d be surprised, it takes a long time to make a documentary.
@@framenothing6561 what does that have to do with good memes?
Nobody:
Vox: makes a video about memes with 2012 era reaction images in the thumbnail.
I believe that was put in the thumbnail on purpose, to show the most common historical meme.
If you was born after that, it's not a business them...
The reason why memes matter is simply because they are life we wouldn’t be the people we are right now with out memes
Why ask the reason of asking
“Why do memes matter”
no one here searched for this but here we are
I hate everything about this video
LuckyAK why
Now that's a better meme.
Exactly, puke alert 😒
Bout to make a meme about this
I love that no one likes this video
Nobody:
Vox: Let's make a video talking about memes that died, like, 6 years ago!
more like 8 years ago
More like 10 years ago
@Planteringsjord more like 300 bc
More like Triassic Era
That is what you do when you are talking about the origins of internet memes... The title isn't "funniest up to the second memes".
Memes is basically the new norm form of communication, and it can have any context from dark to light context
The Should make a "Why do *Dank* Memes Matter"
*Memes matter because they give happiness and laughter...*
Yeah, so true! You don't need 19 minutes to explain why memes are matters, it's just because people only want to laugh together!
Roses are red
Memes matter
You wanna know why?
Because they give happiness and laughter
...at a Dem candidate's expense!
6horas 5tc
That's not true. Memes doesn't give you happiness and laughter. This isn't college for brainless people.
Capitalism rly has to get its claws in everything, huh? But for some reason, this betrayal hurts the worst.
Edit just wanna make it clear i was exaggerating for comedic effect thx
It seems to work well though. The comedic effect of the memes still exists even in company memes that were intended to sell products.
Elon Musk is selling rocket ships and cars by making memes. But it still works.
Duolingo basically became quite a meme of itself just to get you to learn languages.
Then there’s the chicken sandwich battle between Popeye’s and Chick-Fil-A.
Think of it as art. Even art intended for sale can be beautiful.
Inkter P The party would be better tovarish
Well, if it works to make money, why wouldn’t they?
In Stalin’s world every meme is funny and equal
@@alexanderchristopher6237 and there's flex tape
Why no mention of memes evolving or of them collecting together or them combining? These are key ideas about them that take them beyond being inside-jokes.
Boomers be like:
Lemme do a quick research to understand the joke
Why does this guy talk like he is pitching a billion dollar idea?
It seems like he knows his skills in investing but making memes for ads that's pretty inconsistent, and I doubt that his business will be long term like a meme. Just saying it as a trending item everyone like for a short moment
@@joshuamg2578 the meme would have been short term if it was only on one topic but because of mems topic changing it will last forever
@@hahahaha-jj8op :
*Everyone* : I can comment without having premium subscription
*Me* : _Here's a TH-cam MeMe_
Its meam or meem your spelling it wrong, it's like you dont know how to use speech, do you let your kids tell you how to speak all the time?
@@russellsmith1493 it's meme
Russell Smith ok boomer.
@@russellsmith1493 teach me daddy
I used to watch Vox to write my history essays, now they're talking about MEMES
N i c e
I just found Glad You Asked! They're fun and educational to watch. Keep up the good work!
Seeing these people make memes makes me doubt the future
Rage guy is the funniest meme. I will commit Genocide.
It doesn't even fit the definition of a meme, atleast most of them
Will it be wrong if I say ‘Ok boomer’
Yup. He's not a boomer.
super stevie no. I’ll tolerate it this time.
He is a Millenial / Gen X technically, but his D A N C M E E M taste is comparable to a boomer.
@@taylorball1238 Mentally of a boomer so saying this to Christophe is valid
dead bird boy K
I knew things were going down hill is when a Meme (pick from a movie w typed words, made in 5 min ) would get more attention in a SCROLL thread ( FB Insta, Twitter) then a multimillion dollar movie or indie that someone and 200 other people worked on for years.
"Why do memes matter"
Me:Yeah this is big brain time
A documentary on memes..
Man I am honoured to be a part of this generation!
Me too
I hope that's sarcasm
@@nilsnyman6767 really hope so, but i have this tingly sensation of wooosh somewhere
A generation of infantile egocentric Philistines, lonely individuals seeking pseudo-fame
Ok 🅱️oomer
2:45 Reporter: Have you ever heard of meme before?
Some old random couple: "No! But I've heard of mime" 😂😂😂
I feel like when Buzzfeed tells how to makes memes. This isn't gonna end well.
P.S: Feels good Man
“Trolls troll trolls to troll trolls”
My brain hurts now