Maximise Clicks or Maximise Conversions?

When you start a new Google Ads Search or Shopping campaign you have 3 main options that you can use for your bidding being:
🖱 Max Clicks
💰 Max CPC
🤑 Max Conversions
In this video I am going to show which bidding strategy I start with for my new campaigns & why!
👉 Watch the Full Masterclass "Moving from Maximise Clicks to Maximise Conversions" here: www.definedigitalacademy.com/...
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[@AshleyCalvillo-oj2ff]

Thank you! Very help me

[@JosephHannon-qy7hk]

Thank you for this video. I liked it

[@user-cs2il8yz6u]

Hello Aaron great video! And thank you for the free masterclass witch was even more insightfull.
After watching the master class we decided to try the maximise clicks strategie. However. after I set 2 campaigns I am getting a "Limited by bidding" strategie on those 2 campaigns. And the recomendation I am getting is to change the bidding strategie to Maximixe CPA.
Should I just ignore the recomendation and wait a bit more? Keep in mind the campaigns are only 2 days old

[@mehranshizad]

Hi aaron i used max con after max click. But in some cases it not working well. I think that its work for some situations.

[@bilaltaleb9621]

Wow excellent video.
Is there any chance you could potentially make a video about enhanced conversions and what it is and how to use it?
Thanks as always your content is amazing

[@AaronYoungGoogleAds]

Thanks for your support I will see if I can schedule that video in

[@CsillaMalik-pn8hs]

Great video! It makes sense.
A Google consultant told me to change the bidding strategy to maximise conversions after 1 (one!) conversion.
I am so reluctant to take any advice from them. Almost always their guidance just seems to be complete nonsense.

[@publicisgroupemknguyenn]

after 1 conversion is crazy lmaooo

[@CsillaMalik-pn8hs]

@@publicisgroupemknguyenn I know. I just had another “consultation” with a different person at Google and she tried her best to convince me to do the same. What script are these people trained to follow??

[@KynAbbott]

Sold me on that community by the way Aaron

[@AaronYoungGoogleAds]

Great I look forward to seeing you in the community!

[@mariuslabuschagne9012]

Aaron, enjoying your channel.
What do you define as a conversion? Is that an actual sale?

[@TWEQDvideo]

A conversion can be anything your clients deems to be a conversion. This could be a sale (ecommerce) , lead form submission, newsletter signup etc. Conversions can be marked at primary (your most important conversions) or secondary for conversion that are no that important. The primary conversions are the ones used by your bidding strategy.

[@geraltderive6070]

does this work for any campagne goal, lead sales etc?

[@Vipe_]

Hi Aaron, I am a small business owner with a fairly low budget (20 clicks per day). Thanks for the videos!
Would Max clicks with a max cpc be better for me than just max clicks in this scenario?

[@danielamontenegro8377]

Hi! in my standar shopping campaign it does not appear the max conversion option. Is that ok?

[@AbunseferCarstensen]

Write your tips on doc. thanks

[@fakharulmulk7799]

can anyone explain in short what is THE DATA which we should get from max clicks?
Please explain it to me as i am new to google ads

[@garrysingh8387]

Google recommends me 1200% target roas however since I applied this am not getting any sales, before I was on 950% and was getting 2-3 sales every day. 😑

[@TWEQDvideo]

Don't listen to Google

[@SukhnoorKahlon]

Aaron , I really want to know how much we can earn in a month ? I am financially struggling right now but I really want to become financially strong .

[@pbmonday]

Go get a job for a few months

[@craigmcclymont7424]

Max conversions will send you broke.

[@AaronYoungGoogleAds]

When used the wrong way yes they will, when used the right way no they don't. The issue is that most people use them the wrong way and engage them way too early or don't wait long enough to see the improved results.

[@craigmcclymont7424]

Conversions are the biggest con in google ads. It does not mean you get a sale. It just means you pay through the roof for a click. Stop teaching this strategy.

[@slothy23]

​@@craigmcclymont7424 Don't talk fluff to others (potentially beginners) if you don't know anything :) Max Conv works perfectly well if used correctly. I have over 15 campaigns that all use it and are super profitable.

[@VanChristz2024]

@@AaronYoungGoogleAds How long do you need to run the campaign under max clicks before changing the bid to conversions?