Content Creation (5 “Sniper” Tools for Creating Winning Content)
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- เผยแพร่เมื่อ 5 ต.ค. 2024
- Content creation isn't easy. In this video, I'm going to teach you how to create content like a sniper - with precision and accuracy - so that you can learn exactly how to discover the topics and questions that your target audience wants to learn more about.
It doesn't matter whether you have a blog, podcast, or TH-cam channel - these 5 tools and tips will help you focus in on the right places, so that you'll have the best shot when it comes to higher search engine rankings, more shares, and creating content that resonates with your audience and can potentially convert them into paying customers.
Links and resources mentioned in this video:
Please note that links that say affiliate next to them are links that, if you click through and make a purchase, I do receive a commission from the company (at no extra cost to you) as a result of that purchase. Just wanted to be upfront with you on that!
Visit Smart Passive Income: www.smartpassiv...
Brian Dean's Skyscraper technique: backlinko.com/...
ConvertKit for Email: www.smartpassiv... (affiliate)
Nerf Raptorstrike: amzn.to/2EjnAEg (affiliate)
Tool #1: Answer the Public (1:46): www.answerthepu...
Tool #2: TH-cam (3:17): www.youtube.com
Tool #3: Buzzsumo (7:15): www.buzzsumo.com
Tool #4: "I Need Help" (10:37)
Tool #5: The Auto Ask (13:17)
Thanks for watching, and please comment below with any of your favorite tools that you've been using recently that have been massively helpful in your online business journey.
And forget that you can still enter to win a "virtual coffee" with me, a 1-hour call where you can ask me anything, and also you'll get a feature in an upcoming TH-cam video, too! Enter here: www.smartpassiv...
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New and updated: "Podcast Marketing in 2020 (Top 5 Podcasting Tips that Get More Downloads and Subscribers)"
• Podcast Marketing (Top...
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Are you a TH-camr? Then check out Tubebuddy, my favorite TH-cam add-on that helps me do keyword research, rank higher in search results, get more views, and gain more subscribers. Sign-up for a 30 Day Free Trial of TubeBuddy here: www.tubebuddy....
Pat! Terrific video - both the content (awesome as always) and the giggles. Huge shout-out to your audience - your followers are especially generous with ideas and suggestions - it's always worth scrolling down for conversation. Thanks for asking for input - I always learn something! Favorite tool: for total newbies, Kajabi has made everything easier.
Too much fun in this video 😂 Thanks for watching, and be sure to leave a comment below about a tool that has helped you in your business recently. Cheers, and don't forget that you can still enter to win a "virtual coffee" with me, a 1-hour call where you can ask me anything, and also you'll get a feature in an upcoming TH-cam video, too! Enter here: www.smartpassiveincome.com/coffee
Been using MorningFame to help create strong ranking titles for my parenting niche channel. Been super helpful to build out descriptions and tags as well.
Thank you! :)
You can NEVER have "too much" fun! Love your videos - this one was timely for me! Thank you!!!
Tools I've been using? Sadly, just Google search for keywords. :-/
So... BRILLIANT video - took NOTES! I'm in the process of getting more engaged with my audience; need to build up traffic, etc. to my almost 5-yr old blog that's still struggling with less than 100 unique visitors per day. Pathetic. LOL
100 uniques a day? I know a lot of people who would love to have 100 different people's attention every single day. Question is, what are you doing with it? I think even at 100 uniques per day you have opportunities to get to know and engage with those people. Keep 20 of them for the next day, and then you have 120.
Hey Pat - I launched the info blog in 2013 when I started vaping, as a way to help others learn more about vape devices too. End of 2016 I decided to monetize it with a Spreadshirt shop and designed t-shirts. 2017 is a blur (death of a VERY close family member). I was going to sell it during my depression; thankfully I didn't.
So now, new year, a bit more enthusiasm; joined a couple of vaping groups on Facebook so I'm getting some encouragement there. But the traffic nose-dived to less than 40-60/day because I hardly did anything with it all of last year..
I joined a couple of affiliate programs; so far just have banners on the sidebar. I want to get a new blog header graphic made and change the domain name to fit more what the blog is about.
I have 114 subscribers on my list but I'm only getting 3-5 opens and 0-1 click-throughs. So I have a lot of work to do. But the vaping industry is on a steady rise, so I don't want to miss out on any opportunities.
I think that about sums it up. LOL
Nice choice of background music. Enough to keep it interesting, but not intrusive or distracting.
Ridiculously informative video. This is the kind of info we usually have to pay for! You have a new fan. :D
Thanks Lisa! I appreciate you!
I completely agree! I've listened to SPI for YEARS and have learned a TON!
Lisa, you hit it right on the money, there are 2 ways on doing this telling people how to become rich and charging them, or teaching them how to free and receive revenue from advertisers and other methods giving options to your audience. Smart guy Pat and admirable.
I am so blown away how smart you are to figure all this out!! Has NASA tried to recruit you? This is MONEY! So good! thanks a million!
Idk where I have been! Just heard about you less than a week ago and BINGING your content! Already learning so much
FANTASTIC video, Pat! I'm in the thick of research for a new YT channel and adding a blog to my website, and these tips are GOLD. Cheers!
i generally don't comment on TH-cam videos.. but after watching this I'm just mesmerized and can't stop myself from thanking u... 😊... you're just awesome.. please keep making this awesome videos..it's really helped a lot... thank u... ☺️
Thank you!
Very helpful thanks man. My biggest struggle is being patient and not getting discouraged when there’s no traffic on my posts....yet.
Pat. I wish you could know just how important this video is to me and how much it has helped me. Thank you soooo much!
TH-cam is my tool of choice right now, as I'm using the platform to learn all I can. Thanks Pat for another Awesome Video!
Another great video Pat. Shooting targets thing makes it more memorable (to find again). Since you started on TH-cam you have expanded into people's homes where before you may just have been part of their commute. Keep up the great content, creates more value than you know (by people creating value from these tips).
Wow this video is over a year old, but I still felt the need to comment because it’s _super_ helpful. Great content Pat
This is the only video I watched full on TH-cam!
Omg so glad I watched this video. I knew about the site answer the public back when I had my first blog I'm 2016 but couldn't remember it and hadn't bookmarked it. So glad you brought it up!! Many thanks!
Great video! Thanks so much, Pat! I use Facebook Groups, but a little differently than you mentioned. I simply tap into the conversations or even start conversations asking specific questions to learn more about the areas where people are struggling or need help. Also, on my website, once someone joins my online community, I specifically ask them to fill out a form to help me learn more about them. One of the questions is about the 3 biggest struggles in their life right now related to my business. That has really given me insight, but like you said, nothing beats sitting down with someone. So I've been scheduling time to Skype/FaceTime people in my community who are willing to share their struggles. Still in the middle of it, but really useful!
Right now, I'm in the learning mode - working through the 123 Affiliate program. For Tools, I use WordPress with the WooCommerce app that is integrated into my Infusionsoft customer management tool. I inherited these and am working to identify potential replacements to 1) simplify my processes and 2) reduce my costs. The best tool I am using right now is an excel file of improvements that I need to make that are ranked based on level of effort (1 = easy to 3) and expected impact (1 to 3 = major). I then prioritize into the following priority categories (1 = easy + major impact; 2 = easy + moderate impact or moderate effort + major impact; 3= easy + minor or moderator + moderate or hard + major; 4 = moderate + major or hard + moderate; 5 = hard + minor impact). This helps me schedule and focus on the biggest bang for the buck.
Thank you Pat for such a helpful video.This is a road block,faced by bloggers and your youtube video serves as an eyeopener for some one like me,who is a toddler in this business of blogging and learning the nuances of this trade .
Hey Pat - super tutorial. Nice to see you over here on TH-cam. Andrea Vahl and I are the Co-Founders of Social Media Manager School and this video is being linked up in one of our Business Building Modules as a resource. Andrea and I are big fans of yours and have often joked about how we should have written a book on Knitting instead of Facebook - lol :-) so it was fun to see you use that as an example.
I confess to being sceptical about your move into TH-cam but was highly impressed with this video - useful, informative, fun, and well produced. I'm looking forward to the next one now. Excellent work Pat.
Thank you so much for this excellent video!!
I like the way you make things very understandable and very clear :-)
Right now, I'm struggling with focusing and beginning with an online business. And this video was a great help to make things clear.
The type loss I experienced back then, I didn't know that I will recover it all. Austin James made it to come through my special gratitude goes to you sir.
Ha! You and Joshua set my day off with a smile. Thanks Pat
Trello for social media content management- the free one works like a treat for batch posting and Remember the Milk for task and project management. Awesome video, just what I needed when I needed it. I'll be putting most of that in my social media strategy plan :)
G'Day Pat.
Superb video, my friend.
I have found that I really understand the higher concepts of marketing and behaviour, but until you tell me what to do, I'm just a big know-it-all with nothing to help people with.
This video gets me moving in the direction of helping others to get what they want from me.
Thank you.
love alwaz
mike
Absolutely fantastic...Wow!!! I learned a great deal and I will absolutely use these tools in my business.
The look of satisfaction on Pat's face after he hits a target....
Man you're going to make me a millionaire! I listen to a lot of influencers but never heard hacks like this. Thank you Pat!
Hi Pat! Man, just when I decide to take a few steps back and focus on why my content isn't getting any traction you come out with this awesome video. Many show you what to do...you show us HOW to do it. Thanks again for this very useful content.
Thanks Xavier! Stoked to be able to help you get some traction with your content 👊🏼
Love your sniper gun...that definitely goes on my wishlist!
so useful it brings tears to my eyes.
This is pure gold!
Thank you for sharing this valuable information. Much appreciated.
I loved this Pat! thank you! I just started following you and you have already helped me with my 20-year-old Crochet Design, instruction and publishing business. (I loved that you used knitting as an example) The tool that makes the biggest impact in my business has always been Email - but youve given me a new fresh idea to gain content ideas!
Fantastic video! I never ever had such a great video precisely teaching how to plan about content creation. I'm luck to stumble upon this video. I wish to give 10,000 likes for this Great Snipper "Pat Flynn".
Amazing video Pat!!! You're the real deal, always humble and super transparent with giving away your secrets!
I've been using the 'ask' method on my Facebook page. I've gotten a lot of good responses for article and book ideas.
I had fun watching this video! Great content! I knew about the buzzsumo but not the other ones so definitely going to apply this information. Thanks again.
Several great ideas that I'm adding to my content development routine. Thanks! (note from a military guy: Trigger Discipline! Keep that finger off the trigger until you are ready to shoot!!)
One thing I do is look on Quora - you can search for questions that people are asking by keyword, then look for questions that have a high number of followers as a measure of general interest.
RapidStart Leadership yes sir! And thank you!
Wow. I learned something in all five tools. Tool #1 was new to me. Definitely going to start trying all of these. I also use Google trends, Reddit, and Etsy for trending products.
This video helped me find the website Answer the Public. Really helpful.
Awesome job as always Pat!!
Answerthepublic and TH-cam forensics?? You weren't kidding when you said 'sniperlike'!!
Thanks as always :)
Love from Bangladesh
I'm new, new to the entrepreneurial space. I appreciate the info but I don't have any tools/apps to contribute right now. As part of this community I have a feeling that would change real soon. Thanks to everyone for your comment contribution.
Incredibly useful video! Thank you Pat!
This is by far the most valuable content I've seen in the past year. Thank you Pat!
I really enjoyed this video and the tips you provided. I have followed you for years and the quality of your content is second to none! Thanks again.
Doug Mattice Thanks so much Doug!
Pat I am really a fan of you. stay healthy safe and. happy. excellent video
You too!
A great tool that I use (and only recently figured out how to use) is Aegisub to make subtitles in English and other languages for our TH-cam videos so that our content can reach a larger audience. Pat, I know you've recommended Rev.com in your podcasts, so I might give them a try in the future, but as of now I actually enjoy doing it myself and learning the process of it.
Wow. Thanks Pat for this great video. Three of the five tools were completely new to me and I'm going to test them today. The tool I use most recently is Buffer, to manage my social media presence. It took me some time to get used to the way it works but now it's a dominant tool in my arsenal. To search my market I use also Google Ad words to find the words people look for the most. Works fantastic. Thanks again. You are a gem! ;)
Thanks Hayut! Buffer is great! Thanks for the recommendation!
Brilliant video, thank you!
As always, a value-filled, evening robbing (in a good way) video. Thank you. On the most basic of levels I have found Canva and SocialPilot to be incredibly useful. I don't do anything social media related without those two as part of my core set of tools.
Your videos are awesome!!!! Very easy to follow and It keeps me engaged as I’m learning strategies to improve on my own business. Thank you!!!! Much respect
I enjoyed this video and it got me thinking about ways I can gather more information. One of the simplest things that works is to just ask. I do that on my facebook page and in my email welcome sequence. However, I realized that I'm missing out on a lot of potential from visitors to my web site, so I'm creating something new.
Using Gravity Forms, I'm creating a short survey page on my site. The first question asks the reader to check the boxes for typical issues in my niche that they find frustrating. Multiple answers are fine. The next question takes that same list of topics and puts them in a drop-down list, and I ask the reader to select the item that is MOST frustrating for them.
In order to get users to find this survey, I'm creating a pop-up form with OptinMonster to give them a chance to participate or just dismiss the form. I have no idea if this will work, but I figure it's worth a try.
This video ROCKS!!!!
The answerthepublic site is an amazing search engine! Thank you for that! Oh my gosh Filter by Channel on YT?! What?! I would never have even thought of that! Man this whole video rocks!! Even your shooting is pretty darn impressive! :-) Though I was worried about the equipment you were shooting toward.
I think if you were a real sniper, there would be a few extra casualties. :-p
I always call Google my co-worker. I couldn't do it without Google so that's my biggest tool. I try to ask people in my niche questions, but get very few answers, whether in email or social media. Honestly for content "tools" I look to you and Derek Halpern for help.
I love this! 3 minutes in and I learned a game changing site! If I know what people want then I just need to focus on my content and thumbnails(really need to work on those).
I have been following you since 2009 even way back in the ehow days :) I used to write for the Writer's Compensation Program at ehow like you. I love your content and I used to follow your blog heavily. I plan to read some of your recent blog posts and listen to your podcasts. Thank you so much Pat for helping us.
Wow, eHow! Long time ago! Good to see you here Alicia, I hope you are well, and thanks so much for your support!
You rock Pat! You’re always answering my questions before I even think of them haha. Keep up the great work!
Oh man! These tips are GOLD!
Great video Pat! I absolutely LOVE the Answer the public site. Such a great resource.
Thanks Dusty! And WOW! Great job on the growth of your TH-cam channel - playing catchup here!
This video is awesome, I learned of answer the public and it's going to be amazing. Real actual advice in this video, not just the same rehashed info that a lot of videos and blogs repost.
Thanks for the kind words! Always trying to bring something new.
As always, grateful to receive great value from your videos Pat. My tool that guides both my personal and professional life is yoga practice. Keeps me calm and centered and connects me to the wisdom of the cosmos!
Holy golden nuggets! Im glad i ran into this video. Thanks Pat!
*Tip:* AnswerThePublic plus KeywordsEverywhere extension installed will show you search volume for each keyword.
Love the video mate, gold as always!
Good ideas. I am going to try them for the websites I already have up. I have been looking through youtube videos and finding the people I trust to learn from. You were recommended by ODI Productions, I like Odi.
Love the answer the public tool, has been really helpful in planning a content calendar! Keep up the great work Pat, really helping me push on with plans this year!
Spot on as always, thanks for the help.
Thank you for the Video! I used this as a reference on a paper I wrote for one of my classes. Keep it up these are great!
Great Video Pat! So much awesome content. Subscribed!
Such resources. Much infotainment. Amaze wow.
I am using the new breakthough Menterprise Content Creator that creates any length article that is also SEO optimized. Its a game changer.
Thanks for sharing the askthepublic site and the buzzsumo site. I haven't used these before. Great ideas as always! Thanks Pat! (and nice aim with that nerf gun!)
Pat! You did it again!
Yeah yeah I said one of your other videos was the best and most useful ever but I take it back. THIS one beats that other one!
Solid useful information here!
I like to think I’m pretty good at coming up with on target content for my readers but these tools you provide here will definitely help me kick it up a notch!
In fact this is so very good and can provide such an advantage that I almost want to keep it to myself! 🤣
I’ve been following your podcast and TH-cam for a while but this one finally made me hit the bell.
Bravo and thank you!
Thanks Bunny, I appreciate it! Keep up the great work!
Love the answer the public tool, I've used it but not near enough! I have to add it to my weekly strategy, possibly adding the questions to a survey or poll and see what my audience is asking most. Have not used buzzsumo yet but seems useful going to give that a try tonight!
As always, thanks for the help Pat!
Dan Norton I agree. It really is a good tool. I use it all the time for topic ideas
Thanks for sharing 5 sniper tools. Much thanks man!!!!
Great info, Pat! Small package, big help!
My current new tool: Adobe Muse. I'm rebuilding my blog to be THE blog style for the bloggers like me that narrate their posts for the "mobile" readers.
Asking questions is kind of my thing. I gotta know if you hit the targets in this vid on the first shot.
Thanks again for resources
Another awesome video for research
Love this video! I always hear people telling me to find my audience, but never mentioning any way to do that, so this was exactly what I needed! :D One tool that has been helping me organize my thoughts is Coggle, it's a super basic mind mapping web app.
I didn't know I needed this for my podcast but I did! 💪💪
Pat! thank you so much for this priceless information. It will certainly help me.
Just brilliant, Pat! These tips are SOOOOO helpful especially the TH-cam searches. Thank you! I'm currently exploring various social media platforms to determine where my potential customers are. I suspect I'm not doing this very efficiently though. Looks like BuzzSumo can help with that!
Great video/advice Pat, thank you!
Pat thanks for all that incredible info! That strategy you just laid out makes so much sense and I'm excited to start implementing it.
AWESOME TIPS!!!! THANK YOU SOOOOOO MUCH!!!! APPLYING THIS IMMEDIATELY.
Your channel is gold. :) Found you by Gillians video.
Thanks for the information.
Really really good.
iMovie has been amazing. I do all of my editing in it and it is so easy! Thanks for this video. I took vigorous notes! Great suggestions. Thanks Pat!
Awesome stuff as always Pat!
Canva.com is a great help for me, since makes it even for me possible to create some decent images. Thanks Pat for sharing!
Nice one pat. Really helpful!
Pat this is so awesome thank you it is exactly what I needed. These tools are going to be so much fun to use
didn't know you were a sniper Pat! (and not just with content, too!) awesome!
Thank you Pat, it really helps me 🙏
very useful content and nice presentation, i really impressed
Thanks pat! Awesome video! I really want to start a knitting channel now... 🤔
"Say hello to my lil' fwe-" haha It sounded British lol. Al 'Pat'cino
The first tool didn't cross my mind actually .. thanks for sharing this info .. Amazing back drop in the end BTW .
Haha, thanks!
I absolutely love your content Pat!! It's greatly usefull for any beginner and I also like the little humoristic touch you add to it ;)
Just wanna say somethinng pat: This video was so eye opener for me because up untill today, I was just like you on minute 1:33, thanks for sharing man!
Great timing for this video! Working on video content for 2018.
Great video! I have really liked using the 'Ask the Public' site ever since you suggested it. The video of the guy is priceless.
Wow! thanks for the focus
As per your call to action Pat: a set of tools that I've found useful; XMind - for mind mapping, I use iThoughts (which can open XMind docs) on iOS connected to Dropbox so that I can work on the same mind map either on my laptop/desktop, or on the go on my phone & tablet.