@Mbita Acoustic bro check out dave 2D Samsung S23 video. Its better than both MKBHD and Mrwhosetheboss video and its like 3 mins longer. There's nothing interesting about the S23 this year
One thing to note with micro LED: There are some early studies that suggest that it is easier to move cameras under the screen with that technology since the space between pixels is larger. People are focusing on the switch from manufacturers, but I wouldn’t be surprised if Apple is doing this because they want to get rid of the camera cutout in the near future and they believe this is the best approach.
@@trobinson14kc exactly, I've seen it a lot in his videos, I don't get how he is THE most popular reviewer when the only thing of high quality is the editing and the camera footage itself
Can we get a video on microLED? I know there’s probably a lot of vids already out in them, but Marques makes them so easily digestible with the graphs and how he explains everything. I feel like there’s a lot of people who have no idea how screens work, and it would be a nice addition to his “how tech works” library.
It's basically a screen where each pixel is a separate RGB LED diode which allows for all contrast and color upsides of OLED, while also being brighter and more durable.
@@andregouws7223 Mini LED is just another type of LED used to light the back of an LCD screen, like QLED. MICRO LED is a different technology, and it's not light behind each pixel, multicolor light IS the pixel.
@@BuggiEU no you’re combining pled and micro led. Micro led doesn’t have a led for each pixel, but it has A LOT, so it can get pretty much equivalent black levels to oled at higher brightness.
This is exactly what I was thinking when he showed the gradient graphs of the phone parts. It was a much better way to visualize the amount of customization done on each part.
Jesus Christ is the propitiation for the whole world's sins. They that believeth and are baptized (with the Holy Spirit) shall be saved; but they that believeth not shall be damned. Those led by the Holy Spirit do not abide in wickedness. *God is ONE manifesting himself as THREE;* the Father, the Son, and the Holy Spirit! Bless him! *For these three are one.* As I am led by the Holy Spirit, nothing I state is a lie, but the truth of God. Anyone who tells you differently is misinformed or a liar. They do not know God, nor led by him. Anyone who *claims* to be a Christian and is against what I am doing, and where I am doing it; the Holy Spirit does not dwell within them, they lack understanding. They know not God, read his word, and their religion is in vain. Do not hear them, they will mislead you, the lost cannot guide the lost.
A couple years ago, Apple pressured Honghai/Foxconn (Taiwan) into buying Sharp (first time a large Japanese company was sold to a foreign owners) so that they could manufacture displays. Apple even has a display research center here in Taiwan.
Jesus Christ is the propitiation for the whole world's sins. They that believeth and are baptized (with the Holy Spirit) shall be saved; but they that believeth not shall be damned. Those led by the Holy Spirit do not abide in wickedness. 👍🏾 *God is ONE manifesting himself as THREE;* the Father, the Son, and the Holy Spirit! Bless him! *For these three are one.* As I am led by the Holy Spirit, nothing I state is a lie, but the truth of God. Anyone who tells you differently is misinformed or a liar. They do not know God, nor led by him. Anyone who *claims* to be a Christian and is against what I am doing, and where I am doing it; the Holy Spirit does not dwell within them, they lack understanding. They know not God, read his word, and their religion is in vain. Do not hear them, they will mislead you, the lost cannot guide the lost.
Another truth many have been deceived of: When you trust in God and cast your cares (worries, anxiety, depression, suicidal thoughts) upon him, they will be NO MORE! Know that there is power in the name Jesus Christ! His name casts out demons and heals! The world is wicked, evil, and of the devil. I too, was a wicked sinner of the world before I opened my heart to God. I am living proof of God's work and fruitfulness! He is an active God who hears the prayers of his! God's children are set apart (holy) and righteous. The devil is a liar that comes to steal, to kill, and to destroy; that includes your relationship with God! Open your heart to God, repent of your sins (he will forgive you), and let him direct your path. Draw nigh to God, and he will draw nigh to you. Cleanse your hands and purify your heart, lest you walk with the devil and follow him to hell.
I've seen a lot of vids. You are spot on. Logical. Well presented. Informative. And we learn how much we rely on Chinese manufacturing. Lots of lessons here. Good work. Keep it up.
Oh the rabbit hole goes far deeper than you know. There are a great many ubiquitous products that nobody cares to know about. Much of the world wouldn't function without these items and they come from China. It's not that other countries can't make them, it's that they don't have the manufacturing infrastructure specific to it anymore.
I absolutely love this video format. No insanely long intro, no “make sure to like and subscribe and hit that notification button” just straight to the point. No BS. Great job marques!
The video was incredibly long and uninformative. What are you talking about? It could be summarised into a single 1-minute video without losing any information, as follows: Apple wants to make custom parts for themselves because it gives them more integration, reduces quality control, and saves cost. A consumer will notice no tangible difference. Other phone manufacturers don't do this because they don't have the volume and margins that Apple does. Examples of parts they can produce in-house would be radio antennas and micro-led screens.
And that's eventually going to be true for each of us individual consumers too! Chassis & buttons? SLA 3D printed. Custom processors? RISC-V suppliers. Custom 8/10-layer PCBs? PCBchart. Operating System? Ubuntu Touch, Fairphone OS, LineageOS, etc. Display, cameras, batteries, speakers, sensors, indicator LEDs, and ports? Off the shelf components with firmware based on something like the Librem 5, KitePhone, or if some major endomodular phone brand like Fairphone or Shiftphone makes their PCB designs-schematics-firmware open source and contributes then toward some industry standard. Ultimately it would be cool to have multiple phone brands with interchangeable parts as well as customizable configuration builder/retailers like PCs and clothes right now but for phones & AR-XR glasses.
I love those "deeper" dive into a subject videos. I believe many people will be surprised that Samsung, Apple's main android side competition, is making displays for iPhone (although Samsung Display is kinda separate company from Samsung Electronics tbh).
Dude, profit above all. Samsung doesn't care if they're providing some of their best "stuff" for rivals. It's a business. Samsung wouldn't have an entire display division if it didn't want to sell them.
When i first heard this, my view on samsung rose, but also my view on apple. Apple isnt a manufacturer but a business that compiles the best from different companies (ie samsung lg whatever whatever) and i liked apple even more.
This is a nothing deal for the consumer an everything deal for the company owners as Apple moves to complete vertical integration of production from raw material to finished product to distribution, all internally owned and controlled.
I’m interested to see how this might affect repairability. With apple’s track record of making their phones difficult to repair, it could prove to be even more difficult if they now exclusively control their own supply chain
This is a really good point that I'm sure MKBHD thought about but didn't wanna talk about because he's an apple sheep. It's the same thing with lightning port/cable, Apple exclusively manufactures those, so they get to price it like they want, AND they get an extra cut if other companies want to feature the port on their products, because it's "Apple's technology". I'm afraid they'll do something similar with the screens, cuz apple is apple.
Their recent track record has literally shown otherwise. Apple has redesigned components to make it easier to replace them (i.e. redesigning the display so that Face ID still works after a 3rd party fix). The iPhone 14 line up also received a 7/10 for reparability from iFixit -- which hasn't been seen since the iPhone 7. The back glass of the iPhone 14 and 14 Plus were redesigned to be easily replaced rather than entirely swapping out a whole phone. The redesign helped slash the price to $200 instead of $500 for out of warranty repairs for those devices.
@@jasonhaven7170 The changes in repairability only apply to the non Pro models of the 14 series lineup, the Pros still retain the same back glass non-repairability as previous devices, not to mention there’s still a whole remote service feature that needs to be done if you go the DIY route Apple officially has for certain devices and replace the parts yourself so they’re marked as genuine and enable features like truetone and auto brightness. I’m really hoping Apple adds more to the repairability of iPhones however. The ability to buy parts from them as well as rent the tools out for such is already a decent first step. I just wish we didn’t have these software locks when you’re literally receiving the same components they themselves use when you have their service techs repair your device instead.
Hey you should make a video explaining all types of displays because I don’t think I’m the only one when I say the difference between pled, amoled, led, micro led, etc. just a suggestion
I have always wondered who manufactures the speakers in all of Apple's devices. Especially the ones in the current 14 and 16 inch Macbook Pros because they sound absolutely amazing.
What's stranger yet is this isn't a new trend. My only past experience with iOS was an old iPhone 4S my father didn't want after an upgrade and I tried it out. I had a Galaxy S2 at the time, the difference in audio quality was staggering. Now I've bought my very first iPhone and it's just as surprising now as it was then. To be fair, I've only ever owned Galaxies up to this point. Maybe that just isn't Samsung's strong suit.
I'd just like to say the visual ways in which you explained things in this video were absolutely on point and made the information much easier to digest and enjoy regardless of whether i even care about Apple
Kinda makes you wonder if you might start seeing non-compete clauses between manufacturers and clients; e.g. preventing a client from building their own version for x numbers of years after the contract expires
Qualcomm kinda is in that regard now with their modems on iphone they apple can't use other modem till 2024 likely then we would see a custom modem from Apple that's the reason why they brought Intel modem division
Good video! 1) First guess is that financially it won't have the big impact for the brands. Widely available parts are usually cheaper in bulk, self-developed components cut out a middle man and its margin but economies of scale are lower. Therefore not much financial impact for brands like apple, but for sure the better hw/sw integration. 2) Interesting to study how the whole system might be changing. While in the beginnings of tech a lot of things were made in-house, things were outsourced and accumulated after that to drive innovation up and cost down. Now we seem to be going back to more in-house dev - is this the end of big innovations? Or is it actually the beginning of more company/industry specific innovation. What about software?
Think about it, if you order a part from a company, the price will have everything included, their R&D, running the company, manufacturing, materials, etc., everything will have THEIR margin on them. Yeah, many of these costs appear in you own manufacturing too, but you won't have those margins and you can optimize everything to infinity (shipping, faster dev times and instant/exclusieve manufacturing -and time is the most priced element-, exact amount manufactured -> less waste, etc.). AND DO NOT FORGET that what you have to pay for your own manufacturing, most of it goes back into your own capital, like R&D costs, you own the manufacturing equipment, your company employs the skilled workers (you have the chance to use their talent best, their ideas stay in your company, ...).
@@krazymeanie Not when it's proprietary tech that holds back the rest of an entire industry in the name of profit. Apple is no stranger to that exact thing either.
@@dvn.s_0069 If everyone is using one standard the time to innovation becomes longer and harder to improve on a wide scale. Company specific innovation is that push competitions to make better products. If everyone is using an industry standard new tech would be slow to evolve. Not saying that company specific innovation is perfect but its better.
What’s the point though? You could literally just listen to his videos and gain the same knowledge or understanding. Everything other than what he is saying is basically pointless and done just for “likes” i.e… he wants to make as much $$$ as possible per video.
Why would i ever want to stop watching this channel. This is the best tech channel on youtube in my opinion. I love how you always keep things clean and straight to the point. No unecessary gimmicks or long talks. Big Ups Marques
fr, his extensive research and production (like the nice chart in the video) makes him sound genuine and he doesn't sound like he's trying to advertise for a specific company
Well there is a tradeoff mate, it's generally good content but not very comprehensive and presented in his own opinion. There is nothing wrong with that, but you got to realize that he's often wrong and has some big biases. That's why its important to listen to "long talks" and other tech journalists to get a deeper understanding of tech (if that's what you care about of course)
Agreed. I'm guessing this was already part of the plan for the iPhone 15 release this year. These announcements could be part of keeping the hype going for the Fall-end of year release.
@@RealJoseph123 theres no reason to spend that much cash on those phones right now bro :D you should wait when they release those updates to the actual phones not just make apple fans more hyped up and buy more
I really want them to succeed with their “C1” chip the same way they had success with M1… and hopefully this means MacBooks will have cellular since Apple won’t have to pay qualcomm anymore for each cellular device they sell lol Also microLED displays sound incredible. But will it arrive before or after “C1”? 😁
They'll still pay royalties to Qualcomm, Motorola, and Microsoft even after they have their own cellular. It's not as much as they pay now since it's just license and not an entire modem with a license, but they will still pay a bit for the licenses. IIRC Microsoft who through the Nokia royalties they now own gets like $5 for every single cellphone that gets sold.
@@axkvs you’re just guessing lol Both displays are equally as good as each other If you like pure blacks and vivid colours go for OLED If you like natural colours and love HDR go for MINI/MICRO LED
Important to note: doing it yourself has one big consequence that wasn't mentioned unless I missed it: you end up putting all your eggs in one basket. If right now one of the screen manufacturers makes bad screens, or doesn't figure out the next big thing... You don't care. If your own department suddenly falls behind or bets on the wrong thing, you can't nearly as easily cut them off.
Not only that but if they’re condensing BT, Wifi, and Cellular in one, that means if one thing goes bad your phone is basically gonna be unusable for calls or any form of connectivity
It's even worse than that for apple, the all in one chips.. yah those exist. They've been on the market for over a decade, it's apple that doesn't know how to work them into their system.
My takeaway is apple will serialize all the hardware to the logic-board making self repair very difficult again. Also, making their apple self service repair store the only place to purchase parts.
This is where hackers become necessary to self-repair, and at that point Apple would have to lobby Congress to make it illegal to hack phones for repair.
Ah yes, almost 7 am and what's better to start your day than a MKBHD video about supply chains 😌. Thanks Marques for your amazing videos! I love em and continuously rewatch your content during lunch cause it's bloody entertaining. Love from Australia 🇦🇺🇦🇺
Ultimately, it's all about minimizing costs...and maximizing profits..like any other corporation.. nothing fundamentally bad about that, that's the goal of a corporation after all. But i personally think it should have been mentioned.. the only sad part for me as an end user, is that these things are not getting any cheaper in the process..
Basically they just keep doing these changes improving their profit margin. I bet with the change to M chips in MacBook, they did increase their profit margin and they didn't pass along to customers.
It should allow Apple to 100% optimize their software on their hardware even more, should be a win/win for performance However i cant help but see this also as an action against right to repair, repair shops cant source parts from 3rd parties the repair only the specific damage. They'll close their hardware/software eco space even more, as everything will be even more proprietary and custom then it already is, although this could bring security but just as easily insecurity and backdoors.
@@JaimeVega Why would they, if they just gained competitive advantage? Even without lowering price, Macbook Air went from being overpriced for its parameters, to being the top choice in its price range.
@@jema5039 Explain what’s bullshit instead of just calling it like in kindergarten. There is no other slim, fanless laptop as powerful as Macbook Air at all, and it’s competitive against actively cooled Windows devices for the price. I’ve only used one Apple product in my my life so I’m hardly biased or fanboy.
Interesting video. Thanks. Could you also look into efficiency vs innovation during Cook's reign? (his focus has been mainly on production efficiency and ROI while Job was mainly focused on innovation angle)
Did Apple ever innovate though? Don’t get me wrong I’m fully integrated into the Apple ecosystem and quite happy with it, but even under Jobs, Apple usually did something other manufacturers did but the reason Apple’s versions of those features were considered revolutionary is because Apple refined and polished the feature to the point “it just works”, and also because Apple built an ecosystem around certain products to make them a better choice than alternatives. Example, the iPod was probably the most revolutionary product Apple made before the iPhone but other music players did also exist along with it, but Apple had a super refined user experience and also had iTunes to make purchasing and syncing music super seamless. One could argue Apple still does something along those lines with its current products but it certainly isn’t as much as under Jobs
@@MYerra99 Thanks for the comment. If you'd expect something from scratch, then it is called invention not innovation necessarily. But in my view below happened during Jobs time: iMac: A desktop computer that introduced the design aesthetics and simplicity that would come to define Apple's products. iPod: A portable music player that popularized digital music and paved the way for the iPhone. iPhone: A smartphone that revolutionized the mobile industry and defined the modern smartphone user experience. iPad: A tablet computer that popularized the concept of a tablet as a main computing device. Mac OS X: An operating system that combined the stability and security of Unix with the ease of use of a graphical user interface. Apple Retail Stores: A network of retail stores that provided customers with a hands-on experience with Apple's products and helped establish the brand's identity.
@@MYerra99 So, they just see a product, and make it much better, for example, the iPhone originated from feature phones, and the iPod originated from other music players. But for the Apple 1, it wasn't an original idea, but, all the computers were crazy expensive, so they made it commercial.
My biggest concern about merging cellular, WiFi, and Bluetooth all into one chip is if it will still perform as well as the individual chips. Like how all in one WiFi boxes tend to perform worse than a dedicated modem, switch, and access point.
I'm not an engineer but I'm pretty sure the analogy you used doesn't work that well here. Apple designs advanced SoCs and microchips (System on a chip), not legacy WiFi boxes. To give you a better idea of it, even the MagSafe (magnetic charging) CASES that they make for the iPhone are powered by microchips and interact with iPhone when you put them on - the iPhone recognizes the Apple case and makes a sound and shows a screen popup to assure you it's an Apple case. So, yeah... we're talking current and even futuristic tech here. I mean, what they achieved with the M1, M2 Apple Silicone is next-level stuff. We've never seen consumer-grade computers so efficient and yet powerful before. As Marques said, their R&D budget and top class engineers mean pretty much the sky is the limit.
Love your channel dude, been watching for years. Not sure what your sub count was in 2014-2015 but the growth is real great man. Used to get so hyped whenever a new phone would drop 😭 forgot how excited I used to get!! I just started checking out different devices again lmao
I love this kind of content. Brings more insightful information to the viewers vs tech reviews which are available dime a dozen. Well done MKBHD for this transition
Great video MKBHD. It’s true, having custom and self designed parts for the product gives an immense advantage over the competition in regards to software-hardware optimisation, be it speed, power and area. With Apple being a fabless company, they would still ask the foundaries to manufacture the chips, but, this manufacturer (fabrication) variable is same as with Samsung, which is an IDM. When any semiconductor company do design the chips, they have well defined models from these fabs, which take into consideration the fabrication variables.
Modems are a minefield of patents... It's been tried before, but qcomm and bcom basically own enough patents on modem-related tech that it's effectively impossible to develop one that doesn't infringe any of them.
I've never owned or used an iphone but I love learning about them and the company's history, founders and business practices have always been interesting to me and I really like your channel
MicroLED has been long touted but never, significantly, delivered. Apple often use existing products to trial tech for new products. Though MicroLED isn't required for Apple Watch it would be a great test platform for AR headset video just as AirPods have been for AR headset audio and that headset will probably require custom wireless data. I feel convergence, just like before the iPad was launched.
I'm a crazy person that thinks IPS LCD is still more eye-pleasing than any LED on a mobile screen, but I'm very sensitive to light on the eyes and its negative/positive effects.
Would love to see the difference between micro LED and OLED that you mentioned. And here I was thinking that OLED was the end of screen tech for phones
As you said in video about how apple sources displays, i had recently seen a LTT video where they. Had opened 2 Mac studios and they had completely different motherboard layouts coz they were made by different companies, but the performance was very similar,
I'm concerned about what impact in-house displays will have on repairability. Apple already makes it so difficult to repair their products so that consumers just throw them out and buy new ones.
Regulations are forcing Apple to go in a more repairable direction. That’s probably part of the reason for the move to bespoke parts, tbh - if they make their own, there’s a higher chance you buy from them
The thing I love about your "IT philosophy" type of videos is, that I as a viewer actually feel like I'm thinking about that stuff with you, kind of like a debate between philosophers. Love it, keep it up :)
Please make more videos like this. Loved it! You could perhaps cover what could be the next big tech that could or should be integrated in smart phones. More importantly please cover the commercial performance and discuss industry stats such as unit sales and bottom lines, compare marketing strategies. Would love to learn that from you. ❤️
It’s also Apple taking advantage of having enough market share to make its contract manufacturers do what it wants, and a defensive move because it knows that it’s lack of control of some parts of its supply chain will enable its competitors to out innovate them in hardware. It’s really fascinating to watch as all these develops, love that you covered it
Steve Jobs was great at pushing supply chain manufacturers to do seemingly impossible/pointless things for user benefit, and Tim Cook is not as good as that. He's great at supply chain efficiency, but his primary focus is not providing the user with the most benefit. Many people at Apple have forgotten Steve Jobs' obsessive fervency at making the best experience possible for the user.
@@r34perpwnz :>> ... , there probably aren't huge differences between displays from the various manufacturers. ... yeah, not massively different when "the various manufacturers" are in fact the same display maker, aka, Samsung. They are just calibrated differently and sometimes they have different pixel layout and other minor tweaks.
wrt my above comment, Samsung dominates mobile OLED market. They were the first to successfully commercialize and mass-produce for over a decade now. They were in fact the largest supplier and user of OLED display until very recently. LG and BOE are still catching up.
I read before that Apple screens use distinct display technologies developed by Apple itself. They are not the same screens that Samsung sells in their phones. I also read Samsung wanted to make the screens the way they are already used to, but that Apple insisted they did it the way Apple designed it.
In the vast sea of generic tech videos, I am glad people like him are taking up unique topics. I always look forward to these kinds of videos. Appreciations.
This was such a grown up video. We need more videos like this. More insights rather than just this camera is better than this camera etc comparison that everyone does.
Normally I am not commenting, but this time -> brilliant. This kind of videos are just perfect. I know how much work it took, so not counting for "more", but.. more? :) Have a nice week!
Positive side of apple products - quality of the products. Apple Eco system - The ability of seamless transition between devices Weaknesses of apple products Ridiculously expensive - Apple products are so expensive and most of the people in the world cannot afford apple products. Just imagine if there were no other tech brands only apple products in the world then probably technology would be just a dream for most of the people in the world Less customization - In the word customization I am not talking about just adding some widgets to homescreen or changing app icons. I am talking about the ability of choosing the devices according to your preferences. When it comes to apple you have limited choices. You have to buy what ever they are selling instead of your preferences. But when it comes to android you have lot more selection because android devices are made by different companies . Ex - Nokia , Samsung , ZTE You can choose a device depending on the storage , Ram size , display size , chip set , battery power , colour , etc
Always love when new vids come out, big fan of Waveform as well. I really like the way Marques is able to simplify and explain complicated tech without dumbing it down too much. Can't imagine though how expensive iPhones might get if Apple starts cutting out the middle man for some of their parts...
In theory they'd go down since they only would have to pay manufacturers to produce the new parts instead of also paying fees for their designs, but in reality prices will probably stay the same for us and Apple would pocket the extra cash
1:50 The main thing businesses care about with a vertical parts stack is higher margins. They dont really care if they make a better product, they care about cutting out their supplier so they can sell their products, at the same price, but increase their margins. Yes to make a better product you sometimes have to do it yourself, but almost always there is someone out there that can provide you with the exact thing you need, but it means you have to share the profits of your product with that supplier.
It's also much less work to have to interface with a parts supplier to get the customization you need. Yes, vertically integrating (minus the actual manufacturing) does improve margins, but it also does improve internal workflow and productivity. The reason many companies do not go this route for everything in their products, is because the level of expertise needed to to everything but the manufacturing is not easy to source 100% internally. If it makes for a better product, not sure why it's even worth talking about the margin increase benefit. Consumers get a better product, company sees better profit margins, and shareholders benefit from both.
Combining wifi/LTE/BLE/etc into a single chip for phones has been on the horizon for a while now. In the IoT world there are chips that already combine these into one SoC, and have been doing this for a few years now. Samsung and Qualcomm has definitely been working on this behind the scenes, and I anticipated that Apple would eventually to do this with their mobile chips as well.
Samsung needs to focus on exynos and software. Everything else has already reached a point where they don't need to innovate for the next few generations. Maybe that's why they're not changing the design much, hopefully it's just them prioritizing and reallocating resources
@@MCasterAnd yeah ever since that i knew they were gonna make a in house modem but ofc Qualcomm has been fighting back lol even going into legal battles with Apple in the end they kinda won in the sense they forced apple to use their modema till about 2024.
@@KaineAlpha Android in general needs to focus more on Bluetooth imho. The current bluetooth functionality on android is decades behind iPhone. It's actually incredible how bad it is, and that it never seems to get any better.
Hey, MKBHD! I've always been curious, were you an Econ/Marketing student? I know you've always been into tech, and I'm wondering how you've combined business and tech in such an interesting way
@elfrjz he haven't done post graduation, stopped with graduation only His degree is bachelor's of business management (his specialization is in marketing) hope this clears
Except the hardware customisation, the software optimisation and the app integration in iOS is what makes it pull away even more from the competition imo
Wouldnt this TANK repairability for all their devices even more? I feel like making new tech open instead of closed is such a better idea for the planet and society. The amount of electronics we will have in landfills has been skyrocketing
Wow! What a great way to present and explain this concept. I'm an engineer so I understand this already. But for those viewers who may not be familiar with how these products come together, you've provided a clear explanation of the idea.
I think this is great to improve their existing products but it might slow them down or speed them up on their next gen products. I just want to know what is after the iphone. It doesn't feel like there are any major improvements between each version so what comes next
The drop in Samsung's stock price is also because it has been made official today that Apple Pay is (finally) starting its service in Korea. Right now, Samsung Pay is the only method in the country, but Apple Pay will become its biggest competitor.
More videos like this one, please! BTW I was surprised you didn't mention Tesla with their example for vertical integration and ability to source parts and batteries internally if suppliers are late with scaling.
@@RealJoseph123 I think every phone is making me yawn. The truth is, it was all good enough 3 years ago, and 99% of users are still not utilizing their phones affectively.
Isn't micro led ( at least common ones) kinda bad these days? Especially with quantum dot displays etc which samsung should soon start making for phones
One thing I think you didn't mention and is probably a large part of it as well is margins. When they buy a chip from Qualcomm or Broadcom, they need to make profit so a significant part of the price of the chip goes to them and not the cost of making it. If you are making not that many devices like oneplus or lg you don't really care, as doing the r&d to make these chips is enormous and you are glad someone else did it. When you have 2 billion active devices around the world each cent counts, at some point pouring all this cash to make the margin of each device a tiny better makes more financial sense, and moreover in times of inflation.
this type of MKBHD content is way more interesting than seeing the releases of new smartphones themselves LOL
@Mbita Acoustic calm ur tits he might not have his hands on it
@mbitaacoustic he made an S23 impressions vid two days ago.
@Mbita Acoustic you can not deny that they're first class at what they're doing, there's a reason why they're at the top rn.
Certainly, Apple consolidating parts is bound to be impactful.
@Mbita Acoustic bro check out dave 2D Samsung S23 video. Its better than both MKBHD and Mrwhosetheboss video and its like 3 mins longer. There's nothing interesting about the S23 this year
One thing to note with micro LED: There are some early studies that suggest that it is easier to move cameras under the screen with that technology since the space between pixels is larger. People are focusing on the switch from manufacturers, but I wouldn’t be surprised if Apple is doing this because they want to get rid of the camera cutout in the near future and they believe this is the best approach.
I
*In 6 more phone cycles
@@playerroku4412 *50 more phone cycles 😂😂😂
Would be quite a step backwards honestly
Or maybe they want to make third party repair impossible with all those proprietary tools to change the screen
micro led is already being developed by samsung
I love when Marques does these deep-dive type vids where he goes into the why of the tech rather than just reviewing it.
Except when he vastly oversimplifies and gets things wrong.
BEST FOR A REASON
@@trobinson14kc for example…
@@trobinson14kc exactly, I've seen it a lot in his videos, I don't get how he is THE most popular reviewer when the only thing of high quality is the editing and the camera footage itself
We all have beautiful hearts.
Please don't misunderstand each other.
please Trust each other.
Can we get a video on microLED? I know there’s probably a lot of vids already out in them, but Marques makes them so easily digestible with the graphs and how he explains everything. I feel like there’s a lot of people who have no idea how screens work, and it would be a nice addition to his “how tech works” library.
It's basically a screen where each pixel is a separate RGB LED diode which allows for all contrast and color upsides of OLED, while also being brighter and more durable.
@@BuggiEU I thought mini_LED didn't have lights behind each pixel? Like there's a grid of LED's but they're not pixel sized so they aren't as precise.
@@andregouws7223 Mini LED is just another type of LED used to light the back of an LCD screen, like QLED. MICRO LED is a different technology, and it's not light behind each pixel, multicolor light IS the pixel.
@@BuggiEU no you’re combining pled and micro led. Micro led doesn’t have a led for each pixel, but it has A LOT, so it can get pretty much equivalent black levels to oled at higher brightness.
@@TounguepunchfartboxIt does, just check Wikipedia or google it. What you’re talking about is mini LED, while the topic is micro LED.
Excellent video! & especially loved the visual info graphics! It helps so much at getting a better reference for the topics discussed
This is exactly what I was thinking when he showed the gradient graphs of the phone parts. It was a much better way to visualize the amount of customization done on each part.
Jesus Christ is the propitiation for the whole world's sins. They that believeth and are baptized (with the Holy Spirit) shall be saved; but they that believeth not shall be damned. Those led by the Holy Spirit do not abide in wickedness.
*God is ONE manifesting himself as THREE;* the Father, the Son, and the Holy Spirit! Bless him! *For these three are one.*
As I am led by the Holy Spirit, nothing I state is a lie, but the truth of God. Anyone who tells you differently is misinformed or a liar. They do not know God, nor led by him.
Anyone who *claims* to be a Christian and is against what I am doing, and where I am doing it; the Holy Spirit does not dwell within them, they lack understanding. They know not God, read his word, and their religion is in vain. Do not hear them, they will mislead you, the lost cannot guide the lost.
A couple years ago, Apple pressured Honghai/Foxconn (Taiwan) into buying Sharp (first time a large Japanese company was sold to a foreign owners) so that they could manufacture displays. Apple even has a display research center here in Taiwan.
Jesus Christ is the propitiation for the whole world's sins. They that believeth and are baptized (with the Holy Spirit) shall be saved; but they that believeth not shall be damned. Those led by the Holy Spirit do not abide in wickedness. 👍🏾
*God is ONE manifesting himself as THREE;* the Father, the Son, and the Holy Spirit! Bless him! *For these three are one.*
As I am led by the Holy Spirit, nothing I state is a lie, but the truth of God. Anyone who tells you differently is misinformed or a liar. They do not know God, nor led by him.
Anyone who *claims* to be a Christian and is against what I am doing, and where I am doing it; the Holy Spirit does not dwell within them, they lack understanding. They know not God, read his word, and their religion is in vain. Do not hear them, they will mislead you, the lost cannot guide the lost.
Another truth many have been deceived of:
When you trust in God and cast your cares (worries, anxiety, depression, suicidal thoughts) upon him, they will be NO MORE!
Know that there is power in the name Jesus Christ! His name casts out demons and heals!
The world is wicked, evil, and of the devil.
I too, was a wicked sinner of the world before I opened my heart to God. I am living proof of God's work and fruitfulness! He is an active God who hears the prayers of his! God's children are set apart (holy) and righteous. The devil is a liar that comes to steal, to kill, and to destroy; that includes your relationship with God!
Open your heart to God, repent of your sins (he will forgive you), and let him direct your path. Draw nigh to God, and he will draw nigh to you. Cleanse your hands and purify your heart, lest you walk with the devil and follow him to hell.
@@Call_Upon_YAH not the correct place to preach about religion buddy
@@Call_Upon_YAH damn, even Jesus is interested in tech? Jesus be playing
Fortnite with the boys at night
@@shadowd6875 🤣
You guys are blowing it out of the park with the graphics. WOW!
I've seen a lot of vids. You are spot on. Logical. Well presented. Informative. And we learn how much we rely on Chinese manufacturing. Lots of lessons here. Good work. Keep it up.
Bing chilling
He’s been doing this for years!! He just keep getting better as time passes by.
On the same token, China has learned how much they rely on global consumerism to keep their population fed.
Oh the rabbit hole goes far deeper than you know. There are a great many ubiquitous products that nobody cares to know about. Much of the world wouldn't function without these items and they come from China. It's not that other countries can't make them, it's that they don't have the manufacturing infrastructure specific to it anymore.
I absolutely love this video format. No insanely long intro, no “make sure to like and subscribe and hit that notification button” just straight to the point. No BS. Great job marques!
I mean… at 16Mill, does those “up and coming” youtube quotes even matter
amen 🫡🏆
NPC comment
The video was incredibly long and uninformative. What are you talking about? It could be summarised into a single 1-minute video without losing any information, as follows:
Apple wants to make custom parts for themselves because it gives them more integration, reduces quality control, and saves cost. A consumer will notice no tangible difference. Other phone manufacturers don't do this because they don't have the volume and margins that Apple does. Examples of parts they can produce in-house would be radio antennas and micro-led screens.
I love these types of videos where you go a level deeper than just surface level knowledge. Would love to see more like this!
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NPC comment
I'm pretty intrigued by this. It seems like it might actually incite more competition within the mobile phone industry
And that's eventually going to be true for each of us individual consumers too!
Chassis & buttons? SLA 3D printed. Custom processors? RISC-V suppliers. Custom 8/10-layer PCBs? PCBchart. Operating System? Ubuntu Touch, Fairphone OS, LineageOS, etc.
Display, cameras, batteries, speakers, sensors, indicator LEDs, and ports? Off the shelf components with firmware based on something like the Librem 5, KitePhone, or if some major endomodular phone brand like Fairphone or Shiftphone makes their PCB designs-schematics-firmware open source and contributes then toward some industry standard.
Ultimately it would be cool to have multiple phone brands with interchangeable parts as well as customizable configuration builder/retailers like PCs and clothes right now but for phones & AR-XR glasses.
@@handlemonium what are you a freaking cyborg? Go see the sun outside bro Jesus.
@@Frank_Saug why so rude
@@Frank_Saug what happened ? Didn't understand what he said??
@@screvo he didn't understand anything and now he's rolling on the floor crying.
Apple is just 10-20 years ahead pulling out of china knowing that ship will go down. And there will be a crisis of domestic production increase.
I love those "deeper" dive into a subject videos. I believe many people will be surprised that Samsung, Apple's main android side competition, is making displays for iPhone (although Samsung Display is kinda separate company from Samsung Electronics tbh).
Check out TechAltar if you love those. He goes a bit deeper than MKBHD since Marques’s audience is more mainstream
Dude, profit above all. Samsung doesn't care if they're providing some of their best "stuff" for rivals. It's a business. Samsung wouldn't have an entire display division if it didn't want to sell them.
Samsung is a monster behemoth conglomerate, making 20% of all Korea's GDP. They make anything and everything
@@jakublizon6375 That's why Samsung Display is a separate company from Samsung electronics so that business is first and not competing.
When i first heard this, my view on samsung rose, but also my view on apple. Apple isnt a manufacturer but a business that compiles the best from different companies (ie samsung lg whatever whatever) and i liked apple even more.
This is a nothing deal for the consumer an everything deal for the company owners as Apple moves to complete vertical integration of production from raw material to finished product to distribution, all internally owned and controlled.
I’m interested to see how this might affect repairability. With apple’s track record of making their phones difficult to repair, it could prove to be even more difficult if they now exclusively control their own supply chain
This is a really good point that I'm sure MKBHD thought about but didn't wanna talk about because he's an apple sheep.
It's the same thing with lightning port/cable, Apple exclusively manufactures those, so they get to price it like they want, AND they get an extra cut if other companies want to feature the port on their products, because it's "Apple's technology".
I'm afraid they'll do something similar with the screens, cuz apple is apple.
Their recent track record has literally shown otherwise. Apple has redesigned components to make it easier to replace them (i.e. redesigning the display so that Face ID still works after a 3rd party fix). The iPhone 14 line up also received a 7/10 for reparability from iFixit -- which hasn't been seen since the iPhone 7. The back glass of the iPhone 14 and 14 Plus were redesigned to be easily replaced rather than entirely swapping out a whole phone. The redesign helped slash the price to $200 instead of $500 for out of warranty repairs for those devices.
@@jasonhaven7170 The changes in repairability only apply to the non Pro models of the 14 series lineup, the Pros still retain the same back glass non-repairability as previous devices, not to mention there’s still a whole remote service feature that needs to be done if you go the DIY route Apple officially has for certain devices and replace the parts yourself so they’re marked as genuine and enable features like truetone and auto brightness.
I’m really hoping Apple adds more to the repairability of iPhones however. The ability to buy parts from them as well as rent the tools out for such is already a decent first step. I just wish we didn’t have these software locks when you’re literally receiving the same components they themselves use when you have their service techs repair your device instead.
@@jasonhaven7170 Going to go out on a limb here and say you've never taken apart a phone in your life.
@@saniczehedgehog So anyone who likes apple products is a sheep💀guess Im a sheep then
I loved how the graphics weren't static and instead moved up and down slightly - great touch!
Hey you should make a video explaining all types of displays because I don’t think I’m the only one when I say the difference between pled, amoled, led, micro led, etc. just a suggestion
Theres likely already videos made talking about the different display technologies.
I have always wondered who manufactures the speakers in all of Apple's devices. Especially the ones in the current 14 and 16 inch Macbook Pros because they sound absolutely amazing.
Who does?
Its a secret company
Isn't Beats Audio under property of apple?
The sound is unreal on iPhone 14’s I was so surprised!
What's stranger yet is this isn't a new trend. My only past experience with iOS was an old iPhone 4S my father didn't want after an upgrade and I tried it out. I had a Galaxy S2 at the time, the difference in audio quality was staggering. Now I've bought my very first iPhone and it's just as surprising now as it was then. To be fair, I've only ever owned Galaxies up to this point. Maybe that just isn't Samsung's strong suit.
I'd just like to say the visual ways in which you explained things in this video were absolutely on point and made the information much easier to digest and enjoy regardless of whether i even care about Apple
I'm pretty intrigued by this. It seems like it might actually incite more competition within the mobile phone industry
Xavier you are speaking facts once again
Love the effort you take for these videos. I've been watching your videos for a long time, but you still manage to impress me!!
Kinda makes you wonder if you might start seeing non-compete clauses between manufacturers and clients; e.g. preventing a client from building their own version for x numbers of years after the contract expires
I don’t think that would hold up unless they were like reverse engineering the chips
You mean patents.
Pretty naïve if you think this does not exist yet.
myeah
Qualcomm kinda is in that regard now with their modems on iphone they apple can't use other modem till 2024 likely then we would see a custom modem from Apple that's the reason why they brought Intel modem division
Good video!
1) First guess is that financially it won't have the big impact for the brands. Widely available parts are usually cheaper in bulk, self-developed components cut out a middle man and its margin but economies of scale are lower. Therefore not much financial impact for brands like apple, but for sure the better hw/sw integration.
2) Interesting to study how the whole system might be changing. While in the beginnings of tech a lot of things were made in-house, things were outsourced and accumulated after that to drive innovation up and cost down. Now we seem to be going back to more in-house dev - is this the end of big innovations? Or is it actually the beginning of more company/industry specific innovation. What about software?
Company specific innovation is the better type of innovation in my opinion
@@krazymeanie you ain't wrong
Think about it, if you order a part from a company, the price will have everything included, their R&D, running the company, manufacturing, materials, etc., everything will have THEIR margin on them. Yeah, many of these costs appear in you own manufacturing too, but you won't have those margins and you can optimize everything to infinity (shipping, faster dev times and instant/exclusieve manufacturing -and time is the most priced element-, exact amount manufactured -> less waste, etc.). AND DO NOT FORGET that what you have to pay for your own manufacturing, most of it goes back into your own capital, like R&D costs, you own the manufacturing equipment, your company employs the skilled workers (you have the chance to use their talent best, their ideas stay in your company, ...).
@@krazymeanie Not when it's proprietary tech that holds back the rest of an entire industry in the name of profit. Apple is no stranger to that exact thing either.
@@dvn.s_0069 If everyone is using one standard the time to innovation becomes longer and harder to improve on a wide scale. Company specific innovation is that push competitions to make better products. If everyone is using an industry standard new tech would be slow to evolve. Not saying that company specific innovation is perfect but its better.
This is such a great video, well done Marques and team!
What’s the point though? You could literally just listen to his videos and gain the same knowledge or understanding. Everything other than what he is saying is basically pointless and done just for “likes” i.e… he wants to make as much $$$ as possible per video.
Massive respect for Marques for having evolved from a youtuber to an industry academia who can teach in business schools!
I really do enjoy when you dip your toe into the business side of tech. Nicely done!!
this channel has been so great and frequent lately :)
Excellent knowledge for users, IT geeks, and investors. Great job, thanks 👍👍
I’m a huge fan of these high quality debate videos. They are unlike anything in the tech world of TH-cam.
Why would i ever want to stop watching this channel. This is the best tech channel on youtube in my opinion.
I love how you always keep things clean and straight to the point. No unecessary gimmicks or long talks. Big Ups Marques
fr, his extensive research and production (like the nice chart in the video) makes him sound genuine and he doesn't sound like he's trying to advertise for a specific company
No one asked?
he's good but pretty biased towards apple
@@charleswallis8395 thats kinda the trick no?
Well there is a tradeoff mate, it's generally good content but not very comprehensive and presented in his own opinion. There is nothing wrong with that, but you got to realize that he's often wrong and has some big biases. That's why its important to listen to "long talks" and other tech journalists to get a deeper understanding of tech (if that's what you care about of course)
Apple making serious hardware changes to the iPhone is going to be pretty insane
realistically, probably not lol
And people wonder why I spend so much cash with them. For this reason alone.
Agreed. I'm guessing this was already part of the plan for the iPhone 15 release this year. These announcements could be part of keeping the hype going for the Fall-end of year release.
@@Lysergic25 MicroLED displays will be amazing(1000 nits, XDR, and no OLED burn-in). My miniLED iPad Pro is brighter than my OLED iPhone 14.
@@RealJoseph123 theres no reason to spend that much cash on those phones right now bro :D you should wait when they release those updates to the actual phones not just make apple fans more hyped up and buy more
We’re taking back the mIcroPHONE!
Interesting content. I love your smartphone reviews but these type of content just hits different and it's absolutely great!
I really want them to succeed with their “C1” chip the same way they had success with M1… and hopefully this means MacBooks will have cellular since Apple won’t have to pay qualcomm anymore for each cellular device they sell lol
Also microLED displays sound incredible. But will it arrive before or after “C1”? 😁
miniLED is worse than OLED
They'll still pay royalties to Qualcomm, Motorola, and Microsoft even after they have their own cellular. It's not as much as they pay now since it's just license and not an entire modem with a license, but they will still pay a bit for the licenses. IIRC Microsoft who through the Nokia royalties they now own gets like $5 for every single cellphone that gets sold.
Sure, apple won't have to pay qualcomm. Buy you'll have to pay extra premium for that features to apple. 🤣
@@axkvs you’re just guessing lol Both displays are equally as good as each other
If you like pure blacks and vivid colours go for OLED
If you like natural colours and love HDR go for MINI/MICRO LED
@@axkvs microLED isn't even out yet. How would you know?
Important to note: doing it yourself has one big consequence that wasn't mentioned unless I missed it: you end up putting all your eggs in one basket. If right now one of the screen manufacturers makes bad screens, or doesn't figure out the next big thing... You don't care. If your own department suddenly falls behind or bets on the wrong thing, you can't nearly as easily cut them off.
Yea but apple’s not going to do it themselves unless theirs is more dependable than a 3rd party
@@awsomeguy1997 If Apple didn't care that much about making a one trillion dollars then, perhaps. Profit before everything else. Stupid economy..
Not only that but if they’re condensing BT, Wifi, and Cellular in one, that means if one thing goes bad your phone is basically gonna be unusable for calls or any form of connectivity
That's not Apple's MO. They are super conservative when it comes to fundamental changes and will only do so if they think they can do it better.
It's even worse than that for apple, the all in one chips.. yah those exist. They've been on the market for over a decade, it's apple that doesn't know how to work them into their system.
My takeaway is apple will serialize all the hardware to the logic-board making self repair very difficult again. Also, making their apple self service repair store the only place to purchase parts.
This is where hackers become necessary to self-repair, and at that point Apple would have to lobby Congress to make it illegal to hack phones for repair.
Ah yes, almost 7 am and what's better to start your day than a MKBHD video about supply chains 😌. Thanks Marques for your amazing videos! I love em and continuously rewatch your content during lunch cause it's bloody entertaining. Love from Australia 🇦🇺🇦🇺
Ultimately, it's all about minimizing costs...and maximizing profits..like any other corporation..
nothing fundamentally bad about that, that's the goal of a corporation after all.
But i personally think it should have been mentioned..
the only sad part for me as an end user, is that these things are not getting any cheaper in the process..
Basically they just keep doing these changes improving their profit margin. I bet with the change to M chips in MacBook, they did increase their profit margin and they didn't pass along to customers.
It should allow Apple to 100% optimize their software on their hardware even more, should be a win/win for performance
However i cant help but see this also as an action against right to repair, repair shops cant source parts from 3rd parties the repair only the specific damage.
They'll close their hardware/software eco space even more, as everything will be even more proprietary and custom then it already is, although this could bring security but just as easily insecurity and backdoors.
@@JaimeVega Why would they, if they just gained competitive advantage? Even without lowering price, Macbook Air went from being overpriced for its parameters, to being the top choice in its price range.
@@BuggiEU that’s debatable lol clearly you are very bias, I’m a apple fan boy & I even know that’s a bunch of bs
@@jema5039 Explain what’s bullshit instead of just calling it like in kindergarten. There is no other slim, fanless laptop as powerful as Macbook Air at all, and it’s competitive against actively cooled Windows devices for the price. I’ve only used one Apple product in my my life so I’m hardly biased or fanboy.
Awesome video as always, MKBHD! Your in-depth analysis and attention to detail never cease to amaze me. Keep up the great work!
Also, the way he explains everything in a very interesting way pff as you said GreatWork
So basically everything is going to get more expensive gotcha
Interesting video. Thanks. Could you also look into efficiency vs innovation during Cook's reign? (his focus has been mainly on production efficiency and ROI while Job was mainly focused on innovation angle)
Did Apple ever innovate though? Don’t get me wrong I’m fully integrated into the Apple ecosystem and quite happy with it, but even under Jobs, Apple usually did something other manufacturers did but the reason Apple’s versions of those features were considered revolutionary is because Apple refined and polished the feature to the point “it just works”, and also because Apple built an ecosystem around certain products to make them a better choice than alternatives.
Example, the iPod was probably the most revolutionary product Apple made before the iPhone but other music players did also exist along with it, but Apple had a super refined user experience and also had iTunes to make purchasing and syncing music super seamless. One could argue Apple still does something along those lines with its current products but it certainly isn’t as much as under Jobs
@@MYerra99 Thanks for the comment. If you'd expect something from scratch, then it is called invention not innovation necessarily. But in my view below happened during Jobs time: iMac: A desktop computer that introduced the design aesthetics and simplicity that would come to define Apple's products.
iPod: A portable music player that popularized digital music and paved the way for the iPhone.
iPhone: A smartphone that revolutionized the mobile industry and defined the modern smartphone user experience.
iPad: A tablet computer that popularized the concept of a tablet as a main computing device.
Mac OS X: An operating system that combined the stability and security of Unix with the ease of use of a graphical user interface.
Apple Retail Stores: A network of retail stores that provided customers with a hands-on experience with Apple's products and helped establish the brand's identity.
@@MYerra99 So, they just see a product, and make it much better, for example, the iPhone originated from feature phones, and the iPod originated from other music players. But for the Apple 1, it wasn't an original idea, but, all the computers were crazy expensive, so they made it commercial.
My biggest concern about merging cellular, WiFi, and Bluetooth all into one chip is if it will still perform as well as the individual chips. Like how all in one WiFi boxes tend to perform worse than a dedicated modem, switch, and access point.
Those modem/router combos sucking is more a matter of making them cheap than making them good.
Yet apples, CPU, GPU, Ram and neural engine on one chip works really well.
Higher possibility of them all becoming more effective than for them to all suffer in performance
@@mrsittingmongoose Exactly. I bought a good router/modem combo and it has been the best router I've ever had
I'm not an engineer but I'm pretty sure the analogy you used doesn't work that well here. Apple designs advanced SoCs and microchips (System on a chip), not legacy WiFi boxes. To give you a better idea of it, even the MagSafe (magnetic charging) CASES that they make for the iPhone are powered by microchips and interact with iPhone when you put them on - the iPhone recognizes the Apple case and makes a sound and shows a screen popup to assure you it's an Apple case. So, yeah... we're talking current and even futuristic tech here. I mean, what they achieved with the M1, M2 Apple Silicone is next-level stuff. We've never seen consumer-grade computers so efficient and yet powerful before. As Marques said, their R&D budget and top class engineers mean pretty much the sky is the limit.
Love your channel dude, been watching for years. Not sure what your sub count was in 2014-2015 but the growth is real great man. Used to get so hyped whenever a new phone would drop 😭 forgot how excited I used to get!! I just started checking out different devices again lmao
I love this kind of content. Brings more insightful information to the viewers vs tech reviews which are available dime a dozen. Well done MKBHD for this transition
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Great video MKBHD. It’s true, having custom and self designed parts for the product gives an immense advantage over the competition in regards to software-hardware optimisation, be it speed, power and area.
With Apple being a fabless company, they would still ask the foundaries to manufacture the chips, but, this manufacturer (fabrication) variable is same as with Samsung, which is an IDM. When any semiconductor company do design the chips, they have well defined models from these fabs, which take into consideration the fabrication variables.
It's not worth for Apple to build their own fab, unless they're willing to manufacture of others.
i love these clean ass tech videos, you guys are on the top of your game. mkbhd just gets better and better
Modems are a minefield of patents... It's been tried before, but qcomm and bcom basically own enough patents on modem-related tech that it's effectively impossible to develop one that doesn't infringe any of them.
The trick is to be the bigger tech company, then tell them to go fuck themselves if it works for Microsoft then it will work for apple
That’s called a monopoly
Apple bought Intel's cellular modem patents. Their chip is just not ready yet.
Patents eventually expire…
@@DrNoobius Sure. Will we be using the same radio tech by then?
I've never owned or used an iphone but I love learning about them and the company's history, founders and business practices have always been interesting to me and I really like your channel
2:05 I love the triangular example 👌
MicroLED has been long touted but never, significantly, delivered. Apple often use existing products to trial tech for new products. Though MicroLED isn't required for Apple Watch it would be a great test platform for AR headset video just as AirPods have been for AR headset audio and that headset will probably require custom wireless data. I feel convergence, just like before the iPad was launched.
I'm a crazy person that thinks IPS LCD is still more eye-pleasing than any LED on a mobile screen, but I'm very sensitive to light on the eyes and its negative/positive effects.
These are some sick visuals! Awesome job everyone
I mean...Samsung is miles ahead on microLED R&D. Short of corporate espionage, I do not see Apple leapfrogging them.
You should have a video on how ios become worse and worse. It is the reason I may not come back to ios as ios bugs can even ruin my iPhone 🙄🙄🙄
Im kinda worried about what this means for right to repair. Anything else: Great!
RtR: I see only darkness
Would love to see the difference between micro LED and OLED that you mentioned. And here I was thinking that OLED was the end of screen tech for phones
take a look at samsung latest TV Technology with Neo QLED. It is the best of both worlds so i presume that thats the next step for phones as well.
MiniLed < OLED < Microled. Oled tv has been around since the last decade.
I am not buying the idea of a micro led at this point replacing oled or lcd.
Imagine the benefits of oled and the LCD ones together (pure black, very accurate colours, burn in/green tint being very unlikely)
so they are finally learning from tesla, that all companies should be as much vertically integrated as possible...
As you said in video about how apple sources displays, i had recently seen a LTT video where they. Had opened 2 Mac studios and they had completely different motherboard layouts coz they were made by different companies, but the performance was very similar,
that was the PSU
The topics and subjects you cover are so impressive.
I'm concerned about what impact in-house displays will have on repairability. Apple already makes it so difficult to repair their products so that consumers just throw them out and buy new ones.
Regulations are forcing Apple to go in a more repairable direction. That’s probably part of the reason for the move to bespoke parts, tbh - if they make their own, there’s a higher chance you buy from them
Man starts explaining why anti derivatives are better than Riemann sums
The thing I love about your "IT philosophy" type of videos is, that I as a viewer actually feel like I'm thinking about that stuff with you, kind of like a debate between philosophers. Love it, keep it up :)
Please make more videos like this. Loved it! You could perhaps cover what could be the next big tech that could or should be integrated in smart phones. More importantly please cover the commercial performance and discuss industry stats such as unit sales and bottom lines, compare marketing strategies. Would love to learn that from you. ❤️
That analogy with the triangle and the squares was brilliant. Love the new intro too!
Who would’ve thought the micro LED would actually be for the Vision Pro
Great video, thanks for teaching me a lot more about the business side of technology, it's always exciting to see the big moves in the tech industry!
It’s also Apple taking advantage of having enough market share to make its contract manufacturers do what it wants, and a defensive move because it knows that it’s lack of control of some parts of its supply chain will enable its competitors to out innovate them in hardware. It’s really fascinating to watch as all these develops, love that you covered it
Steve Jobs was great at pushing supply chain manufacturers to do seemingly impossible/pointless things for user benefit, and Tim Cook is not as good as that. He's great at supply chain efficiency, but his primary focus is not providing the user with the most benefit. Many people at Apple have forgotten Steve Jobs' obsessive fervency at making the best experience possible for the user.
I wish we could compare all displays from the different manufacturers to see if there really isn’t any quality differences
It can't be that big of a difference since all of the "manufacturers" manufacture their product in the same facility.
I guess if it's not massively apparent, there probably aren't huge differences between displays from the various manufacturers.
@@r34perpwnz :>> ... , there probably aren't huge differences between displays from the various manufacturers. ...
yeah, not massively different when "the various manufacturers" are in fact the same display maker, aka, Samsung. They are just calibrated differently and sometimes they have different pixel layout and other minor tweaks.
wrt my above comment, Samsung dominates mobile OLED market. They were the first to successfully commercialize and mass-produce for over a decade now. They were in fact the largest supplier and user of OLED display until very recently. LG and BOE are still catching up.
I read before that Apple screens use distinct display technologies developed by Apple itself. They are not the same screens that Samsung sells in their phones. I also read Samsung wanted to make the screens the way they are already used to, but that Apple insisted they did it the way Apple designed it.
What that means is more control for the companies, less right to repair for us
In the vast sea of generic tech videos, I am glad people like him are taking up unique topics. I always look forward to these kinds of videos. Appreciations.
This was such a grown up video. We need more videos like this. More insights rather than just this camera is better than this camera etc comparison that everyone does.
I genuinely love how this channel is making better then professional and friendly graphics
If my iPhone is made in India, I’m not buying it.
😂😂😂😂😂😂
The deep dive we didn’t know we needed. This is definitely the best tech channel. Thanks Marquees 🇯🇲
Normally I am not commenting, but this time -> brilliant. This kind of videos are just perfect. I know how much work it took, so not counting for "more", but.. more? :) Have a nice week!
Being an rf engineer the way this guy talks about wireless radios/modems is hilarious
Can you elaborate?
Positive side of apple products - quality of the products.
Apple Eco system - The ability of seamless transition between devices
Weaknesses of apple products
Ridiculously expensive - Apple products are so expensive and most of the people in the world cannot afford apple products. Just imagine if there were no other tech brands only apple products in the world then probably technology would be just a dream for most of the people in the world
Less customization - In the word customization I am not talking about just adding some widgets to homescreen or changing app icons. I am talking about the ability of choosing the devices according to your preferences. When it comes to apple you have limited choices. You have to buy what ever they are selling instead of your preferences. But when it comes to android you have lot more selection because android devices are made by different companies . Ex - Nokia , Samsung , ZTE
You can choose a device depending on the storage , Ram size , display size , chip set , battery power , colour , etc
Apple currently sells 4 generations of iPhone, with different ram sizes, displays, chip sets, battery sizes, colours, ranging from $1599 to $429
Always love when new vids come out, big fan of Waveform as well. I really like the way Marques is able to simplify and explain complicated tech without dumbing it down too much.
Can't imagine though how expensive iPhones might get if Apple starts cutting out the middle man for some of their parts...
They'll prob be cheaper
Wouldn't they be saving money in the long run being able to decrease prices?
In theory they'd go down since they only would have to pay manufacturers to produce the new parts instead of also paying fees for their designs, but in reality prices will probably stay the same for us and Apple would pocket the extra cash
Guess who is paying the research and development costs of the product when its finished..🤣🤣🤣🤣🤣🤣
Great video. You bring up a topic a lot aren’t talking about and bringing light to something someone didn’t think of
1:50 The main thing businesses care about with a vertical parts stack is higher margins. They dont really care if they make a better product, they care about cutting out their supplier so they can sell their products, at the same price, but increase their margins.
Yes to make a better product you sometimes have to do it yourself, but almost always there is someone out there that can provide you with the exact thing you need, but it means you have to share the profits of your product with that supplier.
It's also much less work to have to interface with a parts supplier to get the customization you need. Yes, vertically integrating (minus the actual manufacturing) does improve margins, but it also does improve internal workflow and productivity. The reason many companies do not go this route for everything in their products, is because the level of expertise needed to to everything but the manufacturing is not easy to source 100% internally.
If it makes for a better product, not sure why it's even worth talking about the margin increase benefit. Consumers get a better product, company sees better profit margins, and shareholders benefit from both.
at about 6:56 he says "better products down the line for their products" but I think he means "better PROFITS down the line for their products"
Combining wifi/LTE/BLE/etc into a single chip for phones has been on the horizon for a while now. In the IoT world there are chips that already combine these into one SoC, and have been doing this for a few years now.
Samsung and Qualcomm has definitely been working on this behind the scenes, and I anticipated that Apple would eventually to do this with their mobile chips as well.
Samsung needs to focus on exynos and software. Everything else has already reached a point where they don't need to innovate for the next few generations. Maybe that's why they're not changing the design much, hopefully it's just them prioritizing and reallocating resources
Apple has been in the works a clear sign is them buying Intel modem division
@@Lanon0987654321 didn't know they did that, but it definitely makes sense.
@@MCasterAnd yeah ever since that i knew they were gonna make a in house modem but ofc Qualcomm has been fighting back lol even going into legal battles with Apple in the end they kinda won in the sense they forced apple to use their modema till about 2024.
@@KaineAlpha Android in general needs to focus more on Bluetooth imho. The current bluetooth functionality on android is decades behind iPhone. It's actually incredible how bad it is, and that it never seems to get any better.
Hey, MKBHD! I've always been curious, were you an Econ/Marketing student? I know you've always been into tech, and I'm wondering how you've combined business and tech in such an interesting way
He is indeed a marketing graduate he got a business administration degree in marketing.BBM
@elfrjz he haven't done post graduation, stopped with graduation only
His degree is bachelor's of business management (his specialization is in marketing) hope this clears
@elfrjz he is not single he has a girlfriend and in relationship
Except the hardware customisation, the software optimisation and the app integration in iOS is what makes it pull away even more from the competition imo
Right, once you get into the apple ecosystem, apple would try hard for you not to get out of it lol
Wouldnt this TANK repairability for all their devices even more? I feel like making new tech open instead of closed is such a better idea for the planet and society. The amount of electronics we will have in landfills has been skyrocketing
You’re my tech professor and you don’t even know it. I love the way you break things down so it’s understood even by casual consumers like me.
@Mbita Acoustic he has a recent video on the S23. & he’s definitely not an isheep.
Your outro is kinda what I love in every videos.... Not many people notice that
The production of this video is fire 🔥🔥
When the visual info graphics pop up, the sound effect is mad satisfying 😅
I just want to add that it will also increase the costs of repairs and restrict the phone repair shops to use only Apple parts
I feel like the big thing is controlling parts. The fewer off the shelf components you have the harder it is to get replacement parts
Apple's shown they don't care about repairability for the user unless they're forced to, like with recent right-to-repair actions.
Wow! What a great way to present and explain this concept. I'm an engineer so I understand this already. But for those viewers who may not be familiar with how these products come together, you've provided a clear explanation of the idea.
I think this is great to improve their existing products but it might slow them down or speed them up on their next gen products. I just want to know what is after the iphone. It doesn't feel like there are any major improvements between each version so what comes next
The drop in Samsung's stock price is also because it has been made official today that Apple Pay is (finally) starting its service in Korea.
Right now, Samsung Pay is the only method in the country, but Apple Pay will become its biggest competitor.
Awesome explanation for custom optimization ☺️
More videos like this one, please! BTW I was surprised you didn't mention Tesla with their example for vertical integration and ability to source parts and batteries internally if suppliers are late with scaling.
Yeah, the S23 video yesterday made me yawn (for the first time ever). Not against MKBHD himself, more towards Samsung.
@@RealJoseph123 I think every phone is making me yawn. The truth is, it was all good enough 3 years ago, and 99% of users are still not utilizing their phones affectively.
@@maxlu2456 Exactly!
I’m more than happy with my 13 Pro, and I couldn’t care less to upgrade.
I might with the 15 but idk yet.
this is the kind of video that makes you the best tech creator on the internet, Marques!
congrats again 😉
Isn't micro led ( at least common ones) kinda bad these days? Especially with quantum dot displays etc which samsung should soon start making for phones
In reality this is actually about controlling parts availability and preventing third parties from being able to repair the phones
Exactly
One thing I think you didn't mention and is probably a large part of it as well is margins.
When they buy a chip from Qualcomm or Broadcom, they need to make profit so a significant part of the price of the chip goes to them and not the cost of making it.
If you are making not that many devices like oneplus or lg you don't really care, as doing the r&d to make these chips is enormous and you are glad someone else did it.
When you have 2 billion active devices around the world each cent counts, at some point pouring all this cash to make the margin of each device a tiny better makes more financial sense, and moreover in times of inflation.
Apple features that they come with are really things they take a lot of time to test and review. I think it will be a good one
It’s also because of their upcoming MR headset! Apple needs to take charge of their displays to make the best immersive screens in the world.