Google Ads For Realtors 2021 [Step-by-Step]
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- เผยแพร่เมื่อ 18 ต.ค. 2024
- Google Ads Tutorial for Real Estate Agents in 2021. How to generate $3.99 Leads with Google Ads as a REALTOR®. Full step-by-step lead generation walkthrough.
NEW TUTORIAL for 2022 👉 • Google Ads for Realtor...
Apply to work with Agent Launch 👉 agentlaunch.co...
---- LINKS MENTIONED IN THIS VIDEO ----
🟩 Google Ads Keyword Guide: agntlnch.co/ppc
0:54 Setting up your ad account
2:02 Real Estate ad example
3:08 Setting up your Google Ads account
6:08 Ad campaign setup
7:38 Conversion actions
12:15 Location targeting
18:45 Audience targeting
22:00 Bidding
22:54 Keyword targeting
27:50 Ad creation
37:08 Google My Business
40:40 Adding extensions
44:22 Negative keywords
45:50 How to get in touch
Let's work together...
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#googleads #realestate #leadgeneration
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I know nothing about SEO/ AD marketing. New Agent. This was super helpful Thank you Eric!
Glad you enjoyed it!
I just began my pre-registration course thank you
Thank you!
I'm not into real estate but I will surely follow these steps to set up my ad for my business, thank you
Awesome! Glad I could help
Hey Eric! This is Anjali from India. I loved your video and I signed up for an Agent Launch intro call, but I got to know that, unfortunately you don't have a system designed for Indian Real Estate.
great content Eric. Coming from a marketing past as well, (in my experience) this stuff can easily seem daunting to those who have just been in real estate/sales, older gens in general if not as internet savvy or higher ups that don't have much time or bandwidth to allocate to learning it. You did an excellent job expounding on the topic simply enough for my "older in tech" principal broker to digest while we watched and that's not the easiest task lol. Easy choice to sub
Thanks Tyler!! Means a lot - work hard on keeping it simple.
I never leave comments on youtube videos but this video provided so much value I had to. Thank you for creating this, great content.
Heyyy I love comments! Thanks man I'm glad you enjoyed it :)
Fantastic walkthrough.
Thank you 👍
Very professional learning, just if you can lower music in background or removed it will be perfect. Thanks ✌️
Thanks man!
I currently work in digital marketing and web design for a company and I just began my pre-registration course. I'm looking forward to using my marketing skills to have a slight advantage in the leads department, this was a great refresher!
Thanks Chris! Your experience will give you a big leg up in the digital side of real estate. Do you have sales experience?
@@ericbpreston I do with retail and for a bit was a Sales Rep for a radio station, also commission based. Past jobs have me believe I could work in RE, but it's new territory for me.
@@christopherdias1836 Totally get it - RE is a sales/marketing mixed bag. Marketing will only get you so far - you gotta be a hunter and go get business. I wish you best of luck in your new journey - it's a tough market to start out in real estate so you gotta surround yourself with the right people.
Eric this is the best I've ever seen someone explain someone setting up a Google Ads campaign to people who have never used the platform before. You are a born teacher my man.
I used these exact strategies years ago when I worked a marketing agency a few years back with a slight caveat. Like you, we targeted buyers, but instead of gating listings, we had them submit a form in exchange for updates on open houses in the area. Both our methodologies essentially target brokers to sell for other brokers... good stuff.
PS this is not my TH-cam account ha... it's one I use for business on occasion. Hence the name "personal injury lawyer."
Thanks man! That’s really nice of you to say :)
Great video. Thanks. I would be interested in learning more about your Seller Leads system if you have that set up.
Excellent Video!
Glad you liked it!
Good stuff - thank you. I am definitely interested in the Seller Lead Campaign training.
Thank you, Eric!
Great video thank you! Interested in seller lead ads
Hey Anna! Thank you. You can apply to work with us here: agentlaunch.com/apply
Glad you mentioned the need for conversion processes to make any lead program work. However the background music is very distracting and unnecessary.
Totally agree with your point about the conversion process Robert. Leads are only one part of the equation.
I'm just starting to study, please tell me if the site traffic affects the place of my ad?
Love this video. The only thing I’m confused on is how to add extensions at the add level, and not the campaign level.
Hey Marco, to add or assign extensions at the ad group level:
> go to Ad groups
> then ads & extensions
> select extensions
From there you will then see if the extensions are added at an account, campaign or ad group level.
If you have current extensions that you only want at a ad group level you can select them and then choose ‘edit’
Or if you want to create new extensions, just click on add extensions (or blue ‘+’) from here you just need to make sure that you have selected to assign them at the ad group level.
Hope that helps 👍🏻
Hi Eric, I live in Rhode Island and since are so tiny we don't have necessarily have big enough neighborhoods to niche down. I usually do my ads were town/city. Any other suggestions?
Eric can you email information as to your rate charged to manage a google ad campagne. Thank you.
Eric, thanks for this great video. I am also interested in learning more about your seller lead campaign.
Hey Mitch, join my FB group and we will be in touch ericb.io/fb
Great Content Eric. Also, I'm definitely interested in the Seller Extraction Beta Project.
Hey Joey, you can book a call with us here: booking.ericbpreston.com/sales
We're just about ready now.
I am interested in the Beta testers for your Sellers program ..if you are still looking! Thanks
great presentation
Eric, great video and content. I am very familiar with Adwords and am interested in hearing more on your new seller product.
Coming soon! For all the latest updates on product release, email ej@ericbpreston.com and we'll put you on the list.
Great Video Eric
Thank you 🙏
enjoyed the video. where do I find the form that leads fill out?
Download link in the video description!
you have a powerful voice
Awesome video!!
Thanks Nav 🙏
Hey Eric, great video! How much do you charge your Agency clients for your services? Thanks
Depends on what you're looking for! Feel free to book a sales call to chat pricing and details: booking.ericbpreston.com/sales
Great video!
Glad you enjoyed it!
What about ad extensions what wold you do in that area?
How to set the duration/days of the ad?
What are your thoughts on using KV Core for redirecting to a search landing page from the ad and nurture those Google ad leads ? Real Geeks all the way or can it be done too with KV Core?
Yea you can do the same thing with kvcore or mostly any platform with an IDX for that matter :) In kvcore you just set up a squeeze page and send traffic there - it's quite easy!
Do you recommend getting all 6 google ad certifications or are there only a few of them that are useful?
Nah, I don't even have them.
Hi there Eric, so it is ok, to do a google my business account even if your Broker already has one?
Absolutely! In my experience, most Realtors have their own :)
is this for buyer leads?
Tremendous video! Cant wait to see how this works
Hope you like it!
@@ericbpreston I set up a consultation but no one called me back, Id like to have you help me set up a sellers campaign
@@vaughns3043 Hey Vaughn, I don't see your appointment - did you book something here: booking.ericbpreston.com/sales
What about using Display Ads for driving traffic to a listing page?
Jason, come join us tomorrow...
We have a Google Ads Q&A tomorrow (Wednesday June 21) at 10am PST / 1pm EST.
To join:
Join our FB group -> facebook.com/groups/2437073699753689
Look for the post about the Q&A
Comment "Google Ads"
An invite will then be sent to you shortly"
Great video 🔥🔥🔥
Thank you!! :)
I am interested in the extension seller beta project
How many ad groups do you recommend creating? How many ads per ad group? I have 3 ad groups and 3 ads for each (one is a responsive).
Depends on your strategy!
I would love to try out the seller campaign
Sign up so we can send you updates as we have them! sellerleads.io/
How do you feel about skags? Applicable to Real Estate Home Buyers or Sellers PPC?
Realtors don't spend enough for SKAGS to make sense.
@@ericbpreston Let's say their is enough budget to spend which would be a better strategy? SKAGS or NO SKAGS
@@ericbpreston and how much more needs to be budgeted to SKAGS relative to NON-SKAG? 25%+, 50%+, 100%+
Thanks for the video I have a question how to find home owners who whant to rent or sell his home by Google ads is ther some ideas
Download my PPC cheatsheet for inspiration! Link in description
@@ericbpreston thanks mr Eric
I left Realgeeks for KVcore...which is better?
Real geeks by far when it comes to lead gen.
Hello does that leads you generated what is % of conv in actual sale? how many of them buy
Varies based on the conversion process in place. But we've got some pretty great examples here: ericbpreston.com/testimonials
What is average impressions before you start seeing the results i.e Leads. I am at $10 CPC ..with kvcore-squeeze pages
$10/click with Kvcore is much higher than I'd expect! Have you tried using my free PPC cheatsheet to set up your campaign? Link in video description to download! Usually kvcore clicks for my campaigns are under $1/click.
what are your thoughs on YLopo?
Haven’t tested it enough to be honest 🤷♂️
What if my CPC/automated bid for that keyword is $10 and i set a daily budget of $10.. does that mean after 1 click the ad will not be visible during that day anymore?
Depends on the click cost, what's your bidding strategy?
@@ericbpreston I'm not running a campaign currently.. Hence no strategy.. Just trying to understand is it worth spending if I have a 10dollar cpc.. My ad won't even show up after one click.. I don't see wat returns I wud get.. Guess Google ads is really expensive
@@con_rad_it_is In real estate your CPC will not be $10, but more like $.50 to $1,00 depending on what keywords you target.
Eric, I'd love the test the seller campaign.
Can you send us an email sales@ericbpreston.com and we can make note of the request :)
love to know more about your seller product
Awesome! Please email ej@ericbpreston.com so you can be sent all our updates on release
@@ericbpreston Hey Eric used your video and spreadsheet to re-do my google ad campaigns and they are working much better, I was having issues with them for a bit, so I want to say thank you !!!!!
100th comment!!!!
I clicked the link and got the email for the guide but it was a broken link... Any solutions?
Try this! training.ericbpreston.com/ppc-cheatsheet
@@ericbpreston It worked! Thanks!
Are you still looking for beta testers for your Seller project?
how to attract potential customers to the site?
Google ads will help you do just that!
I am definitely interested in the Seller Lead Campaign training if someone can call me that would be the best
Hey Sima! Join my FB group and we will get in touch ericb.io/fb
19:00 23:10 29:30 39:00
Please let me know if you want a beta customer for a seller lead stategy.
Awesome. Please email ej@ericbpreston.com to get on our list for updates on beta, and complete launch!
Is that cheatsheet still available? I get a 404 error
Try this! ericb.io/keywords
LOL @ the poor soul who gave this a thumbs down. Actually - let's hope they're in a better place now.
😂
That was probably a competitor! 🤣
Have you ever run real estate Google ads?
Of course!
I suggest applying to work with us to learn more
agentlaunch.com/apply
Google literally rejected every one in keywaord
Hello! Check the email (and spam) with a letter of cooperation (ConveyThis)