CH 16 || PART - 14 || DEVELOPING PRICING STRATEGIES AND PROGRAMS || PHILIP KOTLER

HERE IN THIS VIDEO WE WILL DISCUSS THE CHAPTER 16 OF MARKETING FROM PHILIP KOTLER . TOPICS COVERED IN THIS VIDEO ARE:-
PROCESS OF SETTING PRICE
WHEN COMPANIES SET PRICES
PROCESS OF SETTING PRICE
STEP 1 : - SELECTING PRICING OBJECTIVES :-
STEP 2 : - DETERMINING DEMAND
STEP 3 :- ESTIMATING COST
STEP 4 :- ANALYZING COMPETITORS PRICES, COSTS AND OFFERS
STEP 5 :- SELECTING A PRICING METHOD
THREE MAIN CONSIDERATIONS IN SETTING PRICE
THREE Cs MODEL FOR PRICE SETTING : -
1. COST
2. COMPETITORS PRICES AND SUBSITUTES PRICES
3. CUSTOMERS ASSESSMENT OF UNIQUE PRODUCT FEATURES
METHODS OF SETTING PRICE :-
1. MARKUP PRICING METHOD
2. TARGET RETURN PRICING METHOD
3. PERCEIVED-VALUE PRICING METHOD
4. VALUE PRICING METHOD
5. EDLP METHOD
6. GOING-RATE PRICING METHOD
7. AUCTION TYPE PRICING METHOD

[@gargidhani3220]

Aap jo recap deti h starting k 2-3 min, wo itna important hota hai bahut.. last ki classes ka nichod hota hai. aap bahut achha padhati hai.. zaruri nh apko koi cmmnt kre ki aap achha padhati h..sab jante hai..aapki techniq or smjhane ka tarika achha h.. thank you

[@DeeshaClasses]

Thanks 🙏 keep sharing videos as much as possible

[@harishravishankar]

Thanks a lot most amazing lesson on pricing..

[@rohitguptaofficial4405]

Plzz mam ap video banana band mat karna. Mujhe bahut help hui ap ke video se thnkq mem

[@hnsports8521]

Thank you for uploading regular video

[@sanjaysahani3806]

thank you so much for content!!

[@lekkalaharish]

Valuable information

[@hnsports8521]

You are great

[@nagarajkonin535]

Supper medam 👌👌🙏🙏🙏🙏

[@naveenbhati004]

Ty mam these topics are so helpful 🙌❤️

[@gargidhani3220]

Mam Namste.... hamara 15-20 bacho ka group hai... Exam IBPS SO ( 28 Jan 2024 ), aapse 1 request hai mam.. jo topic bilkul nh huye hai.. unhe deep me ab padha pana possible nh hai, time nhi h.. agar aap 4-5 vdo me wo sabhi chaptr padha de..main main..to kuch naa padhne se achha kuch to hoga...aap samjh rahe honge...jaldi jaldi padha dengi to mind makeup hoga. Boost jaisa ho jayega..please

[@DeeshaClasses]

Thanks 🙏 keep sharing videos as much as possible

[@AmanGoswami-lr5gu]

Yes mam, make 6-8 vdos and cover those chapter jo abhi tk nh huye, please🙏

[@kazibadhon5455]

❣❣❣

[@urmilaverma4686]

Very nice

[@gauravbatra01]

Mam aap Marketing ki mcq series bi start kre plzzz

[@pawanpatidar5066]

Thanks ma'am ❤️❤️

[@VIJAYKUMAR-sb3ep]

Markup is on sales so it is divided by 1-.2

[@Okra-je9vq]

Thanks ma'am 🙏

[@ShubhamSingh-en7wt]

Mam ji aap buhat acche ho

[@DearMaths-qk4or]

Thanku mam

[@manindramukherjee958]

Thanks madam

[@Akshay-pv1vm]

Thanks mam

[@vishtron5912]

sorry mam free ke advice hai shorts bhi bnao and thanks for marketing video main app ke sab video dekh raha hu

[@observer-rt5jd]

😊😊 Thanks mam

[@DeeshaClasses]

Thanks 🙏 keep sharing videos as much as possible