Food Theory: The HIDDEN Meaning in Pepsi’s New Logo
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- เผยแพร่เมื่อ 10 เม.ย. 2023
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Ew, have you seen Pepsi’s brand NEW logo? It’s… well, not the most appealing. And while the internet is ABLAZE with hatred over this change, we’re here to show you why Pepsi actually just made a genius move.
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Credits:
Writers: Stephanie Patrick
Editors: Koen Verhagen, AbsolutePixel, and Jerika (NekoOnigiri)
Assistant Editor: AlyssaBeCrazy
Sound Designer: Yosi Berman
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#Pepsi #PepsiCola #Logo #Logos #LogoDesign #Soda #Pop #PepsiCo #CocaCola #Coke #CokevsPepsi #Theory #FoodTheory #Matpat - แนวปฏิบัติและการใช้ชีวิต
For a brand associated with Coca Cola a lot it’s surprising there’s more Pepsi related videos rather then coke ones
That's because coke is stable for the most part
Pepsi just does way too much shenanigans
Is it because he likes diet coke lol, their brand isn't connected to Coca-Cola in any way btw
Coke does need to do anything to create buzz. They’re a juggernaut in the game.. Pepsi has to create things to talk about because that’s how they stay relevant.
Pepsi just has lore
Someone from the Pepsi team watched Mat’s failed attempts of bagging a Diet Coke sponsorship and then reached out saying, “ hey we got you, we’re the cooler soda anyway “. This is indirectly an ad for Pepsi
I am now thinking of bagging a diet coke
Get that boy his jet thief
aren't sponsorships in youtube videos required to be pointed out somewhere?
Hope we can tag pepsi so mat pat can be sponsored by this cool cola company
Idk about you but if it’s an add: all it did was make me appreciate coke more for not catering to a generation that got my second favorite soda, Sierra Mist, removed due its supposed dislike of sugar.
When you showed the logo I literally said out loud “oh it looks like the old logo, I like the nostalgia” and then when you dove deeper into it I felt personally attacked 😀
Same😭😭
caught red handed
i didnt even notice it was like the old one, i did not even know any old logos more than the pepsi-cola one that sometimes appears in the can or bottle, but yeah it is eye catching and has some nostalgia
😂💯
I was born in 2000.... I said the exact same thing "oh why are people hating it it literally looks like the old one?" And then he dove so deep I assumed I'm someone's grandparent
It is insane how on point mat pat caught this one. I literally love this new logo design as a gen z-er for the exact reasons he's pointing out
There’s exactly one thing that I don’t like about this video, and it’s extremely petty, since otherwise the video is great. AcTuaLlY, GeN z ExTeNdS fRoM 6tH gRaDe To LaTe 20S, so I fEEl pErsOnAlly violaT-(really sorry I just feel like someone just called me a gen alpha which is the WORST THING TO EVER HAPPEN, so yeah)
If I am being honest, that is why I don't like the logo. It looks like a knockoff version of the old logo. I think they could have made it better, but what do I know.
A logo that isn't boring, flat, and like everything else? That's a good logo!
Trueeeeeeeeee
I'm sick of these flat logos that just don't look like anything. I may not be the biggest fan of pepsi, but I gotta respect the new logo, especially since it worked on me, their target audience of gen z.
finally we are the target audience and we all unanimously hate these flat logos! now other companies will follow
I was genuinely confused when Mat said that some ppl don't like it. It's my first time seeing this rebrand and i thought it looked great
So true, I don't like Pepsi, but I'm tired of logos becoming oversimplified
@@Toasteye who cares about logos
The quality of the product is more important lmao
I would be curious to see The Food Theorists do an episode regarding 3 square meals a day and how we only do so per tradition. Interesting to see if they come up with an optimum number of meals to eat in a day.
YES PLEASE
Outside of the standard three big meals of the day - Breakfast, lunch, dinner - you should have something about half way between those meals. It's 5-6 meals per day, but not overly big meals. Should be eating something once every 2-3 hours. More active, the more often you should be getting something to eat.
would be down to see something like that. there are already a bunch OMAD (one meal a day) videos out there that have evidence of the diet being better for you than the 3 meals tradition. but idk, eating all 2000 calories in one sitting seems way too extreme for someone who isn't incredibly active. i bet food theory could find some kind of middle ground.
granted, there is no such thing as one size fits all for nutrition and meals, but there is usually a one size fits most.
Yeah, 'Cause I've been grown up with Breakfast, Lunch, Dinner, but nowadays I'm more Breakfast and Lunch and then sleep. Maybe snacks in between.
Meanwhile my dad's very... Hobbit-y. Breakfast, second, third, lunch, second etc. He eats a lot more than I do and I think I eat a lot at half his size in general.
@@Ragetiger1elevenses and afternoon tea w moment
As a Gen Z and a nostalgia nerd, I totally love this new Logo! I don't care about the sugar content of soda that much, when I drink soda, I drink it to drink something sweet, but I try to avoid them most of time for health reasons, so that logo looks very attractive 👀 HoneyComb cereal needs to do something similar, AND BRING BACK THE STRAWBERRY COMB
I’m a gen z too and totally in love with the 80s and 90s and personally love the new Pepsi logo. Has that 90s look to it
As someone who is Gen Z myself, I like the new Pepsi logo. Has a 1960’s esque look to it though some people will say it looks like something from the 80’s and 90’s which holds true as well. I think the reason why people in my generation is nostalgic and have a obsession with things from the past is things from the 90’s and on are plain and drab to things from the 80’s and up, most notably cars for example. Not only things from years ago have a unique styling and aesthetics to them, but are built with better quality as well. For example, I bought a GE Vortalex fan from the 1950’s last September (I am aware it’s not safe around small children since you can easily stick your fingers in it), wow, moves a insane amount of air and every fan I’ve owned has never moved the amount of air this one does. If I had a few more, could easily live without air conditioning since it moves that much air around.
I think the new logo is an upgrade in a lot of ways, not sure why anybody would be upset by it. Although I do agree its too big on the cans .
I think it's more the fact that they paid $1 million for it. It's not necessarily a logo that most people would think took lots of time and effort to have needed a $1 million payment.
@@xenofastiq True true, but also big win for the designers 🤣
@Xenofastiq There is a gigantic machine behind corporate rebrands, the difference is they run these things through massive amounts of design attempts, testing, and prototyping. The end result is no better than something a single person could have done, but the process with possibly tens to hundreds of people involved is where the $1 million went. The process guarantees that at the very least the logo they get at the end has been tested and manipulated to be performant for their target audience.
Bad logo 😡
Nah i dont like the logo Pepsi is a Greek for digestion Πέψη its literally so huge and here rhe sont use the original word
As a graphic designer, I quite like this episode. It shows how much thought goes into something that is simple.
Yep, it definitely takes a lot of thinking to make up some nonsense whenever someone points out how stupid it all is.
@@yashwardhansingh4787 as a graphic designer, yes, that's usually how it goes
@@yashwardhansingh4787 LGBTQ+ summed up
@@RAAZR-L take
@@RAAZR- attention hungry much?
We live in a time where logos are getting simpler and subsequently less eye-catching. This is refreshing, and I hope that this sparks a new era of logo design. An era where logo artists can have fun with designs and not a company name with a shape next to it.
I agree. Sometimes its good to have a bit of complexity in the design.
@@projekttaku1 these logos are too bland, they legit look worse than their Chinese knock-offs' logos. What a crazy time we live in
I like the new Sierra Mist replacement logo
I really hated the trend of over-simplifying logos, I hope this inspires other companies to be a little more creative again
Growing up in the 80's a lot of places still had the Pepsi logo with the name in the middle. Just because it wasn't on the actual can, doesn't mean we didn't see the 1971 version on soda machines, in restaurants, and gas stations. So it's not just nostalgic for being super old, because it was still around for years.
I was a kid in the 1990's and a teenager in the 2000's. Now I lived in the rural parts of the USA such as Northwest Wisconsin and North Dakota, very close to the Canadian border, and I saw restaurants still have their 1980's Pepsi sign still being used as their main sign for their restaurant. For example, it would like a standard mom and pop pizza shop that tried to mimic Pizza Hut or Dominos, and the place would be a generic name like the last name of the owner's, and the sign to show you where that was in town, was simply an 1980's lit up Pepsi sign and below the 80's Pepsi logo was the name of the place in bold font just hanging above the main entrance. Of course you would go inside the menus also had the old Pepsi logo on it and even on the soda fountains too.
This was the same for other brands like Coca-Cola or 7-Up as well.
Food theory idea: the cannibalism of Cinnamon Toast Crunch
It’s like whenever they taste the cinnamon powder they want to eat eachother 🤔
matpat really seems like the kinda guy to struggle to finish a joke because he keeps laughing at it 💀💀💀
Day 2 of asking Andrew I. Crocker says
"Been asking for awhile, but PLEASE do an episode on Aspartame, the artificial sweetener in all diet sodas, including your favorite. So much shadiness involved in its approval by the FDA"
I also struggle to finish a joke without laughing because I think I’m funny but I’m really not
i do that too
That's actually relatable 😂
Looking at a bunch of GTLive vids, yeah he kinda is
From an artists pov, I love how Pepsi is thinking about this and actually taking into consideration what their audience wants. Also love the editing from the Theory team, Keep up the great work!!
indeed
not what they want, what they can manipulate
@@ajikage5709 conspiracy fan 💀
Thank you for everything, MatPat
Another thing I took note of is that a solid method of “clickbait” that Pepsi is engaging in is the fact that they’re even changing the logo at all. I’ve now spend 15 minutes thinking about Pepsi when I probably haven’t given Pepsi a thought in probably 8-9 years.
At the beginning of the video I was thinking "What's wrong with it? I actually like it. It's not bland and modernistic. I like the older aesthetic of it." Then when you literally started explaining as to why gen z would like it, you it hit it right on the nail for me.
same!
I like it. the fact that so many companies have simplified their logos attempting to fit in with the big bois that it would be better to do the exact opposite. I can see this being one of those circle deals where everyone is gonna start overthinking their logos before one of em goes back to simplicity to catch people's attention
I would only start drinking Pepsi if they brought back my boy Pepsi-man
5:35 My dad actually participated on this. He said they kept the Coke at room temperature and the Pepsi in a cooler, so you would OBVIOUSLY pick Pepsi as the better one.
And no one said anything about the temperature difference after the fact?
That's definitely my favourite video of this channel lately. Being a business student, but also being obsessed with marketing and advertising, I did try to figure out their ideas for a new logo, especially after the disaster that the previous one was. Nostalgia is the absolute key word for this one, and you nailed it straight on! It's bright, bold, big and eye catching, while also being super familiar and relatable. It's new, but harkens back to a simple era! Incredible breakdown of all this! :D
Yeah, it's pretty fun seeing topics like this pop up for things I'm currently studying (just started my MBA this year.)
Same, I currently study Graphic Design and now we usually tend to go minimal on the logo but its seems its changing with upcoming years. I was really fun to watch
@@alieemacyeah you’ll be replaced by ai in future years 😂
Honestly, when you showed the new logo, my thought was, "What changed?" I'm not so familiar with the original that I instantly recognize a change like this. Maybe part of it is because it looks a lot like an older logo I grew up with, just with a different font.
you would be right, its basically a return to an older logo rather than the abstract, wordless, tilted circle its been recently
Me too I love Pepsi but isn’t even see it at first and had to go back like twice to see it
Which is another advantage to tweaking logos to get new customers. I'm not going to be lost looking for the pepsi even though the logo's changed, it's similar enough to the old versions I know...
I've always personally loved the 1992-2007 Pepsi logos. They convey motion, have a nice balanced appearance, had a nice font, and for some the late 90's and early to late 2000's branding actually made people want a Pepsi. I really like that they are bringing back the old Pepsi Globe, but the new font is a big turnoff.
Guess Mr.Beast didn’t care enough to comment
The moment I saw the new logo I knew they were pushing for a retro nostalgia vibe. Gotta say, it does take me back to when I was a kid and associated Pepsi's wavy striped globe with tricolor toothpaste, lol.
Colgate...
Same
Looks like I'm not alone.
No aqua fresh
right? i saw this rebrand and loved it. then everyone was hating on it. its legit a great logo?!
How can you not appreciate this piece of art Matt!
Did you watch the episode?
@@xyvazkrown8048 seems like you didn’t
I'd like to purchase some of your potatoes in exchange for the Doctor's go-to gift: air from my lungs.
It's nothing new or inventive, it's just pandering to a generation with false nostalgia
My gen Z friend had always liked old music, collecting old toys, and rarely ate anything with sugar in it. I always wondered why she was like this, but your explanation opened my eyes big time.
as a highschool media design major this whole hit the nail dude, it made me smile so much to see
I love that Mat just added fluffy curls the top of his cardboard cutout guy. lmao @12:10
The ol’ muffin top
Ed crouse
@@secretlysmallEdgar Crouse?
LMFAOO
Broccoli cut
It's strange cause I saw this new logo and INSTANTLY liked it, loved it even, compared to the previous one. Mostly because it does look retro.
I think the biggest thing about these new logos is how it affects people with eye troubles or dyslexia like me I GENUINELY can't read that font and it infuriates me as a fellow young graphic designer that this it what companies think we want, trust me, we NEVER want stuff like that
As a Gen Z myself, you nailed it! I quite liked the new logo when I first saw it, even when I didn’t fully realize until now. Absolutely big brain appeal between its classic look and it’s uniqueness compared to the flat logos of modern brands.
I was instantly taken aback and intrigued by the new logo. It rly felt bold, appealing and retro and matt patt rly put my thoughts in to words. I love old stuff and already loved pepsi max more than coke so im even more happy with this style.
It's just a logo. It doesn't matter really
@@pug8714 HA! That's funny. Logos are incredibly important, probably one of the most important parts of branding. It definitely matters, 1,000,000 dollars worth of mattering.
@@demetriam2408 brands have been around long enough where they don't need to prove anything
@@pug8714 and you clearly know nothing about brands
I actually like the logo redesign. I like more complex logos over simple ones, and this is definitely a step in the right direction.
I agree! Logos have gotten waaaay too simple in their designs. It makes it so boring now.
This. I was going to say this same thing as to why the new logo was actually a really smart move on Pepsi's side because you now have an eye catching design in a sea of logos that can't even be bothered to have more then one shade of color.
If you remove the brand name the new logo is actually simpler. The old logo had the brand name below the logo. The new one gives them the option to include the brand name within the logo or leave it out for smaller graphics (e.g., favicons).
That straight line made of the points on the PSI part is for some reason really soothing to me
there's a LOT of praise for the new logo in the comments, so i'm giving a new perspective. as someone who's gen z, i think they really fumbled with this because of one thing; they chose to bring back the logo from the 1970s. i personally have no nostalgic feelings towards stuff from that era as someone who was born in 2006, over 30 years later. i feel that this logo would play into the nostalgic feelings from people born in gen X or old millennials way more than it does for gen Z. i would've loved to see the early 2000s logo, or even the 90s logo come back, as those feel way more nostalgic. y2k aesthetics are really big with my generation right now and i genuinely can't believe they didn't take advantage of that. most highschoolers will probably not recognize that logo as an old one and feel nostalgic, as i definitely didn't.
I’m a person who prefers Coke (and probably always will), but I actually kinda like Pepsi’s new logo. I applaud their efforts at taking a huge risk like that, as I’m sure rebranding a logo is an incredibly tough business decision
i feel like the intro or just sometimes matpats script just says "rant out your ideas" and thats how we got this intro lol, these channels never cease to amaze!
sup Ness!
how're the Cup'o life noodles treatin' ya?
YO ITS SANS FROM THE HIIT INDIE GAME UNDERTALE OMG
ahfgaehgehbndkgnmshwsujhnwsyk[wsezxiekedl,rft
also sans is ness (100% REAL)
Thank you, sans Undertale
The new design is pretty interesting. I find the theory interesting that Pepsi's sticking to their trend of being for the new generation via making it stand out among a sea of brands, as well as invoking a nostalgic feeling.
Also, I have a random question; is there really a difference, either in flavor and nutrition, depending on what kind of cooking oil you use? Like, instead of using Olive Oil for everything, from the go to for frying foods or putting on my salad, which is pretty random; who thought of putting oil on salad, should I be using Avocado Oil, or Canola Oil?
I've been trying to look up results and asking people who may know this stuff better than me, but the only concrete answer I've gotten is "Vegetable Oil is not made of vegetables," or something like that. So as cheap as it sounds to ask in a youtube comment section, I was wondering if you could do a theory on that...?
yYou definitely should not use olive oil for frying as it has a lower smoke point... Avocado or Canola oil is the way there
Avocado and Canola oils are flavor neutral though so olive oil is much better for salads
Don't use vege oil not just bc its not made from veges but bc it is less healthy but idk abt the other ones
Vegetable oil is toxic avoid it like the plague.
Nutritional changes are definitely there, that's as simple as comparing nutrition facts.
Taste is a little harder to measure though, so it's no surprise you didn't find any results for that. If I remember correctly, I think Good Mythical Morning did an episode about different oils you can use and they did find a noticeable difference.
Olive oil is really good for seasoning because unlike other oils it has a very distinct flavor.
4:03 "Serve that's drink that's O.K. with millions." What a boastful claim lol
6:53 Matthew, put your phone on the table. Right now.
I can sort of half confirm how fast Pepsi has been with switching/centering their attention to the zero sugar vs diet. At the Taco Bell I work at (and surrounding fast food restaurants) our Diet Pepsi and Diet Mountain Dew stickers, labels, syrups etc. have been replaced with Pepsi Zero Sugar and Mountain Dew Zero Sugar. They've been replaced for nearly a month now if I'm counting days properly here xd
I feel like people are still gonna call them “diet” regardless.
Diet Pepsi and Pepsi Zero aren't the same thing though?
@@yaboyzelly03 so true 👍
@@yaboyzelly03 They both contain sweeteners, I think…
@@yaboyzelly03 Diet cuts back on the caffeine while zero is usually "zero sugar"!
I was on the fence when I first saw it, but after being reminded of the constant oversimplification of logos I think this is an excellent and much-needed complexity
Am I the only one who noticed the changed thumbnail?
It used to be the new pepsi design next to a dumpster on fire. Now it's the new pepsi logo on top of one of those moving hypnotic things
Also I'm pretty sure the title changed to I think before it was like "pepsi's 1 million dollar fail" or something like that.
maybe thats the experiment YES
While you were definitely right about me having respect for the logo knowing what has gone into it and why, it still hurts to look at. I like the 3D logo, it feels refreshing and lighthearted, like a day at the beach. Which means that the design is working.
I feel like people don't hate the logo because of it's looks, it has become almost like a trend to hate on new changes that companies make because we've grown used to the bad choices of such companies to the point of automatically assuming a logo is gonna be worse the moment they change them as that's all we've been seeing for all these years
Same goes for ads. If something is targeted at your demographic group, it DOES NOT MEAN it's automatically "bad" or "disgusting"
You're absolutely right! I instantly noticed how the blue looked off and it caught my attention. I also felt good to see a more complex logo in a while which actually has some sort of personality!
I actually dislike the minimalistic tendency of new logos, and I would say returning to the old logo was a correct choice. I liked the old logos more than the current, so going full retro is cool.
Love how Coca Cola is in the tags. Con artist. Just empty my wallet and my pocket while your at it
What I love about these food theory/style theory videos is that is summarized in a much more digestible form something that took 2 hours in a university marketing lecture in only 15 minutes
The editing of these videos is genuinely incredible! The editors can make any boring topic seem like something actually want to know!
*something you actually want to know
Lp
@mikeypp oil lol l
Lol 😊
All three of them ganging up on Matpat with their unique avatars made me chuckle
It actually really does stand out when seen with all the other soda logos, makes you look at it and looking at it makes you consider drinking it, pretty clever
idk why im here but im here for a experiment
As an antique/vintage everything dealer in his mid teens I love that older stuff is coming back. Also, cherry Pepsi is the best drink. (other than water. Obviously water is the very best drink. HYDROHOMIES UNITE)
This is actually crazy that you say Pepsi tried to be "younger", I was just telling my friend how Coca Cola tastes like it's for old people. That's actually mind-blowing me rn lmao. I think Pepsi achieved what they were trying to do, and I wasn't born until way after all of this stuff.
As someone who prefers the no sugar sodas, I appreciate them pushing towards that rather than coke who turned their coke zero bottles to the same shade of red as their regular soda. I'm sure it was because of their push "same great taste" but I like it because it's not as sweet, and now it's harder to tell if I'm grabbing the right ones.
I dont like the taste of sweetners, that is why since Sprite replaced some of its sugar, I dont buy it anymore.
I'm allergic to all zero/low cal sugar options si I dislike the push.
My mom is diabetic, I actually had to stop her before she drank a regular Coke and needed to waste insulin
@@bookbook9495 Artificial sweetners increase insulin resistance. It's best to stay off these sugary delights.
There's a reason why artificial sweetners are used in fig fattening so that the pigs eat more.
zero sugar still isn't good for you, cause they add artificial sweeteners to make up for the lack of sugar.
Love this vid and the historical accuracy. I would be interested in a video about how marinating affect meat in like cooking and tenderness. I think it could be fun to do and see
man the nostalgia is so on point for me, older stuff feels more stable
also I always disliked the 2010s logo, growing up on the 2000s they always looked cooler till then
10:50 mat pat : hOw DiD tHaT gEt thEre
Pepsi was definitely named after pepsin, the digestive enzyme. It was advertised as a medicinal drink like the early Coca Cola, so not sure where the “dyspepsia” claim came from… even a quick trip to Pepsi’s website says it’s named after pepsin lol
Underrated comment.
It's a youtube channel meant for entertainment. Don't expect anything beyond surface level googling, if that.
@@johnr797 you know how much research goes into every episode? If you watch the channel, you would know that it's not surface level googling.
@@johnr797 he has a huge research team to make sure that they get details right, but some might slip through the cracks. He's talked about this a lot in a lot of his couch episodes.
I actually liked the redesign before you even explained it BECAUSE of the fact that it looked like their old logos, and considering I'm apart of their target demographic, I have to say it worked on me
Really great video! I liked the new logo at 1st sight, but now I know why I probably like it. I feel like I just sat in on a marketing class in college.
I actually am glad that Pepsi is bringing back and updated version of their old logo. When they first came out with their other logo ten years ago, I hated it, and I remember that there was A LOT of hate toward it on the Internet back then as well. Pepsi claimed that the new logo back then was reminiscent of a smile. I just thought it looked dumb. I love this new, updated version of their traditional logo.
I thought it was a ship's sail - it was the lowercase text that really let it down.
The old logo had a whole manifesto about it
Agreed, I think this logo is a lot better than their previous one. To be frank I could never unsee it being a person's belly with their gut sticking out under their red shirt when someone pointed that out.
I'm mind blown that people gave two sh!ts about Pepsi's logo, and let alone went online to spread hate. When I saw that logo, I probably just went "ah they changed it again, ok" and then forgot about it.
How dare you say hate in the Pepsi logo I don't like the new logo
The moment I first saw it I instantly liked it! The fact that is does stand out, it’s bold and clear and it’s colors are not flat like others brands is great!
I don’t even like Pepsi or soda in general, but I do like their logo!
They fixed a 10+year mistake. That "smile" logo was always horrendous.
Yo, I did not expect to see Strictly Dumpling when talking about yellow logos, knowing Mat watches him somehow made my day!
I personally love the "new" logo, I wonder if anyone else feels the same.
I do i think it looks cool
Same. The font is odd, but we'll get used to it real quick
I love Pepsi, so it was just weird to see a new logo. But I still love it 😁🥳
Yeah, I really like the new logo!
its nice
9:21 love that subtle newjeans reference. NewJeans is a group that actually ties in really well to the ‘gen-z likes retro’ part of the vid. NewJeans debuted with a Y2K style and was instantly praised for having a unique style or being the group to bring Y2K back. NewJeans is the group to bring that simple retro teen-age back in an industry absolutely saturated with bright lights and loud bass (things that are highly associated with 4th gen kpop and thus gen-z)
I find that part quite interesting too, as someone who has an interest in graphic design it’s very interesting to see how much effort and small detail go in to smth that appears so simple and how weather you like it or not, it does have an affect on you.
they also released a song for zero come 💀
Love the new and vintage Pepsi logos - can't believe they ran the last one for so long it was so weak.
No dude! That typeface is beautiful! Look at the last 3 letters. Look at the slanted underside of the P, the slant of the top end of the S and the slanted top of the I. The slant lines up perfectly with each other. It's so good! It feels so much more cohesive to me than the previous one.
I honestly thought this was going to be about how Pepsi replaced a known brand (Sierra Mist) with a whole new lemon-lime Sprite copycat (Starry)
So that’s why I’ve been seeing Starry ads
@@violetembers330 Probably, gotta build up that new brand!
We had Pepsi come to our college for an industry night (specifically chemical engineering and R&D) recently, and they talked about how they were focused on developing what pleased the consumers, as well as better sustainability (for example the box design was changed so that there would be slots for the handles and a little compartment to actually see the cans). The Gatorade pods were made for better sustainability if I recall correctly. To hear about that and then watch this, where even their brand is changed to keep with the times and their customers is really cool.
I love that he used norwegian Brands in this video! Cool to see solo and Grandiosa!😝
Seeing the OG game theory intro screen gave me a good hit of nostalgia I didn’t know I needed today
I think a theory about the progression of Pepsi as a corporation would be cool too, they own so much other than just Pepsi, such as Rockstar energy and Frito Lays so I wonder what else they'll aquire
They can barely handle the acquisitions they already have😭😭 coming from a warehouse employee 😂
i actually think the logo is nice looking its hard sharp and metalic it just pleases my brain
Honestly after rewatching this, i actually really like the new design. People give/gave it too much crap
Food Theory idea; which fast food rewards program is the best in terms of dollar spent to amount earned?
I like the new logo for Pepsi. The bold outline really makes it pop and compliments the font in the center.
Pepsi was originally called Brad’s Drink. When brainstorming the new name, I can only imagine one of the salesmen throwing up his hands after a long meeting and asking “I don’t know, is Pepsi OK?”
What to say when you hear those words: "no, just water is fine"
"Sorry, how do you spell "brad's drink"? I have dyslexia."
"Dyspepsia?"
"No, dyslexia. Dyspepsia means indigestion."
"Even better! if we shorten it...oh my, you're a genius."
I can confirm that it is a little weird since it just came out around a week ago
how could you not appreciate this piece of art matt!
i have NO IDEA how matt made a whole food theory video on the pepsi logo and didnt mention the pepsi doc ONCE
I like the new logo. I like the boldness of it and yet maintaining the minimalism on the can (if they are going to be same as the renders).
0:50 Something about the way Matpat shouting "MAKE IT HUGE" is making me laugh like an idiot
Just wanted to preface since you mentioned it: Prime isn't crushing Gatorade. Gatorade's market share in the sports drink category is still over 80%, whereas Prime's is less than 10%.
I've never felt more understood by one sentence: 9:03
This makes sense when you look at crystal Pepsi being pushed as cleaner because it's clear.
It's episodes like this one that remind me why I stay on these channels such amazing history.
9:57 yesss!!! You couldn't be more right XD
I love TS✨
I'll be honest, I absolutely love this logo. I remember when I saw it, I audibly said to my friends "this logo is amazing. I'm gonna buy more pepsi from now on" and I've been a coke drinker for years.
To me, I immediately loved that it was a design that had a lot of detail, but wasn't complicated. I hate minimalistic ads, so it was nice to see a company add more detail for once. The shine also reminded me of the pepsi logo I grew up with in the 2000's which had a big focus on ice, water, and condensation. Also, it's just very clean and pronounced, it reminds me a lot of an f1 race car for some reason
Food theory and graphic design? Yes please!
Imagine having such a good logo that you didn't need to change it since it's inception
this video somehow helped me learn why I tend to prefer older gen games and games styled by said older gens, and feel nostalgia for games older then I am. Thanks Team Theorist!
How about playing PONG, and bike riding outside😋
@@kathleenking47 pong's meh. Used to ride bikes, now I love walking. Also a card shop close to me has an actual Mrs Pacman machine, as it's also a comic shop, and arcade, and whenever I'm there, I love playing it. The speed you get from it, it's really fun.
I saw the new Pepsi logo a week or two ago, and I really liked it. It does scream nostalgic in a way, but with a different font that is fun with both the new generation and the old.
As someone who is obsessed with nostalgia and owns an old camera. The MOMENT i saw the new logo I said, "OH! ITS THE RETRO LOGO I LOVE IT AND NOW I LOVE PEPSI EVEN MORE!" Pepsi was already my favorite drink before though.
Movie theater food!! Can you make one about that? You're awesome, great videos. :)
I think you should update the live channel logo to have all the theory colors, cause the live isn’t just about games anymore.
Finally, a logo that isn't an over-simplified, abstract shape and actually communicates what it is
Nature is healing
For some reason when I look at the new logo I feel like I'm looking at a gas station sign.
The 2010s pepsi logo is my favourite corporate logo EVER, im surprised it was a flop.
imagine how much work he and his team do to make all these videos and all these channels, big time respect for that, thank you matpat
shutup
@@ydoge7240 shut up
@@ydoge7240no
@@ydoge7240 dcvbfgg
I quite liked the new logo I think its cute, I didn't think so many people would dislike it. glad this video talks about why the new logo is good.
i'm guessing that the current logo is the one you spent most of your life seeing. it's a lot easier to like something that's familiar.