How Do Watch Brands Market Their Product? | The Classroom S02: Episode 15
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- เผยแพร่เมื่อ 5 ต.ค. 2024
- Branding and Marketing in the Watch Industry is interesting when broken down and analyzed. Big brands such as Rolex, Patek Philippe, and Omega don't necessarily have to market their product the same as an independent brand or other big brands. Then there are big brands like Richard Mille, Hublot, and Audemars Piguet that have very different tactics for marketing their product. Having said that, let's take a look at how marketing differs from brand to brand. Jon Callahan is here to help guide us through branding in the watch industry. Which brand's tactics catch your eye? Let us know in the comments!
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The first watch in space was a Pobeda 34K. An Omega Speedmaster was the firs watch in the moon.
This!
Very interesting background on these companies and their marketing. Thanks Jon for another great video 👍.
The ever reliable Professor! We're grateful for Jon, thanks for watching!
- WatchBox Team
Accurate examination of branding here. Well done.
Thank you, glad you enjoyed it!
- WatchBox Team
very interesting. You have to hand it to Rolex and Patek, their marketing is very good.
GREAT insights!! Thank you!!
AP THE KING!
nowadays start ups just pay youtube ppl to promote their stuff, like that alpha m fiasco
Never and I mean never trust a man who wears 2 earnings, a V-neck and shouts at you. Ever!
Richard Mille is a genius. their marketing is the greatest. all rappers wear it and even talk about it
I want an everyday, sturdy, Perpetual Calendar watch.
I doubt such a thing exists. An annual calendar makes much more sense.
pretty sure omega wasn't the first watch in space, wasn't it fortis? omega was the first on the moon though. Reason why its called first 'omega' in space.
It's not called the First Omega in Space you are totally wrong,because it wasn't!
Which among these luxury companies are now in decline with reducing profits?
I thought Heuer was the first watch in space and Omega was the first watch used on the moon ?
That's funny! You are joking?
Yuri Gagarin wearing a Tag Heure!
How about A Lange And Sohne?
Rolex is tops at marketing, nobody better. Charitable organization? I'm not convinced. RM? Yes private club, who can afford them? Panerai? Disappointing. Hublot? No positive opinion. AP is riding the coat tails of the Royal Oak, smart. Pattek? You can sum it up easily with 5711. Nice segment guys, thank you. 🎅🎅🎅
Patek... 5711... Come on buddy open your eyes. The fact you use a reference number starting with a 5 shows you know nothing about patek. Dumb.
Panerai went down the tubes because they couldn't innovate and what they did has been a terrible product.
The margin on any watch is so high , people should know about it. There should be a disruption to this industry very soon once Chinese money gets serious about this industry, watch out SWATCH KEPING and CVC. Your Market Cap is nothing.
tell me something i dont know
Have suggestions?
Because that's what we're looking for!
We're conducting a survey for topics for Classroom Season 3 Here -> www.surveymonkey.com/r/KT9J9LV
Let us know what you want to see, thank you!
- WatchBox Team
Hublot 👍
@@Chris-es3wf nah ...just super smart Marketing , In a class of it's own , quality movements and great finishing . Here to stay 👍
Terrible quality movements...
@@AP-dd3xp the unico movements are pretty great, do your research. I also love AP . Hublot not quite there yet , but you have to appreciate the growth under both Biver and Guadalupe
The first watch in space was a Strela. Russian.
Just a small correction here: Strela was the first in open space, used by Leonov. First in space was 'Shturmanskie' worn by Gagarin
No, the first watch in space was a Pobeda 34K, which went with Laica.
linde werdelin is also an exclusive upcoming brand
why would I buy a watch that has been to the moon?? Am I going to the moon too ? is there something I don't know ??
Yes
Rolex has & always been an overpriced tool watch. Except now Millennials are buying them just because of the hype. When a stainless steel Rolex sports watch costs over 20 grand...something is truly wrong with this world. Trust me I know what I'm talking about I own 4 of them. Thank God I bought them when the market was soft 😅
Lol current generation? I'm 27 buddy. My definition of a Millennial is a tight jean extra smedium scarf wearing hipster douche bag that only eats "organic" products & is sensitive about each & every social subject. "Oh no we must fight for the rights of peg legged cannibal transgender pirates!"
@@blakestar4100 don't think the people you described actually care about luxury watches tho😂
@@hanlinxu3333 No they don't. They just love buying ROW LECKS ROW LECKS ROW LECKS! :)
oh boy. where to begin? there is so much wrong with this youtube. it is obvious this guy did not study marketing.
do not confuse most reputable brand with most known brands. i can name dozens of companies which are far more reputable then Rolex. thing is, all those companies (some with more net income then Rolex) are not well-known. also take into account who votes in the mentioned Time magazine yearly ranking.
-also, if someone does orientate his or herself in watchmaking after they say win a lottery, they are likely not to spend their money on a Rolex
the three brands you mention, in my mind, only differ because the price segment they are mostly oriented in
-funny thing about that, if you pluck a random person from the street and show a Patek and ask how much they are willing to spend on it it will be lower then when you show them a Rolex
how did Rolex become Rolex? hundreds of billions of euro's. on marketing
Omega suffers from the one-trick pony (1st in space)
-even you mentioned it first even though they have numerous other achievements
there are so many things wrong with this youtube sorry to say
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think of it like this, whenever you go to SIHH for example, ask yourself this question: to which boot are you going first? or; which brands will you definitely want to check out? these are brands who have done their homewerk the best when compared to the rest.
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Hublot doing well on marketing? ask 100 random people of the street if they know the brand. i also highly doubt anyone who does own a Hublot who can name at least 2 technical innovations the brand has made
AP. 1 trick pony. in this case, also a 'just another brand'
PP. okay. now it is taken a turn for the surreal. you say it is easy whay they did. only, why dont other brands do it then. you know, the best branding happens with the consumers dont even knowing it happened
Omega is a one hit wonder. They have the Speedmaster and that's it. Everything else are Rolex clones.
It's funny you say that because Omega's don't look anything like Rolex.
Have you ever seen these watches?
Man you spent way too much time on Hublot
MVMT watch is so much better than Rolex.
Who~blow?? Seriously?!
Get your piece of crap brand in the hands of the Gov'nr, throw it on a nato strap and your wrist junk will suddenly become pure class.
I think I know who ur talking about. Have a look at Antonio and Arron form realmen real style and alpha m. Worst taste in men's clothes ever... I bet they have 3 way Skype sex
I just hate the music of this classroom videos
Thanks for your feedback!
Do you have any preferred sounds we use, or just do away with music altogether?
- WatchBox Team
something classic but dynamic, it's supposed to be an interesting educational video!
Omega = wanna be Rolex
Actually Rolex always wanted to be Omega.
I have a Rolex, and an Omega. I prefer the Omega over the Rolex any day.
Watch branding - Watch brainwashing.
branding = brainwashing :)