Who Controls What in the Watch Industry? | The Classroom S02: Episode 9
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- เผยแพร่เมื่อ 7 พ.ย. 2018
- The watch industry is big...like really big. With countless amounts of brands in Switzerland alone, it gets hard keeping track of who is who. But, in fact, a lot of our favorite brands like IWC, A. Lange & Sohne, Omega, and others are actually owned by 1 of 3 major watch conglomerates. LVMH, Richemont, and the Swatch Group have majority stakes in tons of different brands. But how do they decide which brands to acquire, and how do competing brands interact when they're owned by the same group? And how do independents like Audemars Piguet and Rolex fit into all of it? Let Jon Callahan explain watch conglomerates in tonight's episode of "The Classroom"!
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Just my experience and own opinion, collectors are less drawn to Richemont & LVMH brands today becasue of the identity reducing fashion influence and some cross-breeding designs. The independants are going to do better.
I think the independents have more freedom to control their own destiny. Whether they do it well (Rolex) or badly (Breitling until 2017) is a different matter. In recent times, Richemont seem to have restricted JLC to a specific corner of their brand portfolio (probably a mistake), but Lange are doing amazing stuff in the same group.
Another superb presentation, thanks very much John.
Jon has certainly earned the title of "The Professor."
Thanks for your support Scott!
- WatchBox Team
Excellent vid. I always considered Swatch the bad guy. Thanks for the insight.
Excellent video! Thank you very much.
Thanks for watching Robert, we appreciate your support!
- WatchBox Team
Great episode!parmigiani fleurier and Carl F Bucherer are also superinteresting!very innovative!
How big is Oris? I love Oris.
LVMH despite hublot and tag heuer, Louis Vuitton also design watch since 2002, and also will launch High Watch such as Flying Turbillon in 2019
Great walk down conglomerate road Jon. in your opinion do think the smaller players couldn’t survive on their own? I would think the big 3 Rolex, Patek, AP outspend exponentially on advertising....especially Rolex. Advertising dollars got to be a big part of it.
Jon, great video. What do you think of some of these conglomerates (particularly Richemont) moving towards more and more Boutique Only watches, while others are trimming retail ADs?
If i was Richmont,i would buy Eterna and put them to work constructing and building movements for the group!
Imagine That!
Thanks for watching Andreas!
- WatchBox Team
How comes everyone always forget to include Oris when listing the few remaining independents?
Patek, AP, Rolex.. and Seiko.
Seiko has 2 high end brand credor and GS. They also make a lot of stuff other than watches, such as equipment for oil and gas industry
@@CrankingAllDay so does that mean seiko is not an independent brand?
@@dennisreyvallega7112 pretty much, since Seiko has many brands under its control
@@CrankingAllDay oh okay. So this means seiko is like swatch/richemont
@@dennisreyvallega7112 much smaller, and all the brands are related. Think like Rolex/Tudor
The illuminati does
Rolex is independent? You forgot about Tudor?
By independent he meant that they are not owned by a 3rd party or belong to an association that is without their control, that being said tudor is a part or subdivision of rolex, it's more like Lexus and Toyota, hope it explains
Forgot to mention the highest selling group worldwide: Citizen.
No love for the Japanese brands?