How to Increase AdMob eCPM for Growth Apps (Part 2/3)

Discover how to increase your AdMob eCPM for apps in the growth stage.
In this video, we cover:
- Why you should enable competitors' ads
- Make sure your show rate is above 60%
- Should you choose waterfall vs bidding during mediation?
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[@victorwang9851]

Without using mediation, should I set "Google optimized - eCPM floor" to high/medium?

[@zafimehymagalie5801]

Thanks a lot, Steve and Siddhart for the video and all the tips! When you mention waterfall bidding, do you mean eCPM manual floor?

[@divinitytechnology2776]

Is it okay to use applovin when launching a new app?

[@AppMasters]

Yeah of course!

[@aibochan1764]

Are native ads worth it?

[@pratikdhoriyani5160]

Yes definitely

[@kizitookparanwankwo3095]

is it ok to use applovin , admob and unity ads in one app ?

[@AppMasters]

I think so…

[@kinkaidi]

Hi, how about frequency capping?

[@pratikdhoriyani5160]

No don't

[@effing-con]

I am using admob, in march my interstitial show rate fell off a cliff and just keeps getting lower... its now at 2%

[@pratikdhoriyani5160]

You have limit in your account

[@effing-con]

@@pratikdhoriyani5160 can't find one.

[@pratikdhoriyani5160]

@@effing-con request and impression ratio?? I means figures please

[@effing-con]

@@pratikdhoriyani5160 last I checked, my match rate is 90%

[@effing-con]

And my show rate has risen to 8% for the month