How to Do Market Research!

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  • เผยแพร่เมื่อ 25 มิ.ย. 2024
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    Two Cents was created by Katie Graham, Andrew Matthews, Philip Olson CFP® and Julia Lorenz-Olson and is brought to you by PBS Digital Studios. We love dropping some knowledge on all things personal finance and helping you make better money decisions.
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    Directors: Katie Graham & Andrew Matthews
    Written by: Andrew Matthews
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    Images by: Shutterstock
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    SOURCES:
    “If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity” by Rob Adams
    bizfluent.com/how-4493168-det...
    / market-viability-7-ste...
    www.shopify.com/blog/13640265...
    blog.hubspot.com/marketing/ma...
    www.sba.gov/business-guide/pl...
    www.businessnewsdaily.com/544...
    www.valuemarketresearch.com/r...
    www.fastcompany.com/3021229/c...

ความคิดเห็น • 382

  • @ChrisInvests
    @ChrisInvests 4 ปีที่แล้ว +418

    Always do your own due diligence. No one cares about your money like you do 👍

  • @PureGold197
    @PureGold197 4 ปีที่แล้ว +405

    I imagine that whenever they argue, they end their statements with "and that's my two cents" 😂

    • @rhimil11
      @rhimil11 4 ปีที่แล้ว +16

      Yea and then bang on a million dollars

    • @MrNightpwner
      @MrNightpwner 4 ปีที่แล้ว +23

      They don't argue, time is money. Low roi in fighting.

    • @dota-ed4638
      @dota-ed4638 3 ปีที่แล้ว +5

      I think they would each say that is my one cent

    • @jefforta4989
      @jefforta4989 3 ปีที่แล้ว +2

      @@rhimil11 Like in the Wolf of wall street. Lol killed me

    • @shahidnyker2900
      @shahidnyker2900 3 ปีที่แล้ว

      😂😂😂

  • @ShiningSakura
    @ShiningSakura 4 ปีที่แล้ว +274

    you should do a video on what banks do with your money while it is sitting there. My sister asked me this and I think my explanation confused her a bit, but if you did it; it might make more sense since you do explanations real well and with pictures.

    • @TwoCentsPBS
      @TwoCentsPBS  4 ปีที่แล้ว +89

      Well thank you! We'll add it to the list!

    • @firdaisdianto2905
      @firdaisdianto2905 4 ปีที่แล้ว +4

      I would love to know about it too

    • @sagarsirsat2340
      @sagarsirsat2340 4 ปีที่แล้ว +1

      Yes you should definitely make a video on how banks use customers money in a detail.

    • @abrahammekonnen
      @abrahammekonnen 4 ปีที่แล้ว +9

      @@firdaisdianto2905 they essentially just loan it out. The amount of money that is loaned out is dependent on the bank's appetite of risk and the federal reserve's reserve ratio(bank's loaning money is actually the main way money is 'made' but that is the beginnings of another explanation)

    • @maruthinandan4343
      @maruthinandan4343 4 ปีที่แล้ว +7

      Ever heard of fractional reserve lending ? Yeah they do that they keep a percentage of money in your account and loan out rest of your money or gamble in stock markets and if you urgently need money then they will just add numbers to your account or worst case just print extra cash and give it to you

  • @ajmalrafi8761
    @ajmalrafi8761 4 ปีที่แล้ว +872

    No one :
    Friend I haven't seen in 15 years : Do you want to be your own boss?
    Me : Is this a pyramid scheme?
    Friend : No, it's a triangular modelled business plan!

    • @WorldWideWong
      @WorldWideWong 4 ปีที่แล้ว +18

      yeah, it sounded like that kinda pitch at the beginning

    • @FissureRaiOh
      @FissureRaiOh 4 ปีที่แล้ว

      No one:
      Ajmal Rafi:

    • @PumaM90
      @PumaM90 4 ปีที่แล้ว +5

      It's a mlm "business"

    • @captaincool6268
      @captaincool6268 4 ปีที่แล้ว +4

      An inner light triangle

    • @din6040
      @din6040 4 ปีที่แล้ว +14

      "It's not a pyramid scheme it's a reverse funnel system!"

  • @lailaalfaddil7389
    @lailaalfaddil7389 ปีที่แล้ว +304

    The most important thing that should be on everyone's mind currently should be to invest in different sources of income that doesn't depend on the government. Especially with the current economic crisis around the word. This is still a good time to invest in various stocks, Gold, silver and digital currencies.

  • @jm745
    @jm745 4 ปีที่แล้ว +218

    I teach marketing research. This is my whole class in seven minutes...

    • @thamsanqandlovu8007
      @thamsanqandlovu8007 4 ปีที่แล้ว +10

      Jeremy Morgan I’m a market researcher. I’m trying to create an online class and now I’m wondering if it’s even worth it

    • @1lyxbollyvykn714
      @1lyxbollyvykn714 4 ปีที่แล้ว +9

      @@thamsanqandlovu8007 sure it's worth it there are things that most of the time only professionals cover and those things usually aren't available on YT

    • @arnbrandy
      @arnbrandy 4 ปีที่แล้ว +10

      @@thamsanqandlovu8007 I am not a reliable source but... My pain point is that most online content is just... content? Most content producers do not even care if their content works. If you have a real concern about the success of your customers, I bet you would have a great customer base. Of course, it should be expensive to do so take care.

    • @KristoKorps
      @KristoKorps 4 ปีที่แล้ว +3

      @@thamsanqandlovu8007 I mean, there's a difference between applying the concepts and being familiar with it.

    • @Fleurlean4
      @Fleurlean4 3 ปีที่แล้ว

      Adam Victor Nazareth Brandizzi This is an insanely insightful comment.

  • @Floridawaters
    @Floridawaters 4 ปีที่แล้ว +432

    Can you guys be my parents

    • @TwoCentsPBS
      @TwoCentsPBS  4 ปีที่แล้ว +233

      Lolz. We're taken. But we're happy to be honorary auntie & uncle!

    • @unboxingstories
      @unboxingstories 7 หลายเดือนก่อน +2

      Same lol

    • @SadBoyFN
      @SadBoyFN 7 หลายเดือนก่อน +1

      I’ll be ur parents

    • @alantomvettath
      @alantomvettath 5 หลายเดือนก่อน

      And you guys are my legal adviser😊

    • @ravidohare2811
      @ravidohare2811 หลายเดือนก่อน

      I want the same.

  • @BenjaminFarahmand
    @BenjaminFarahmand 4 ปีที่แล้ว +67

    I've started a side business designing and selling board games. I recently finished my first kickstarter campaign. Kickstarter was one step in validating the idea to reduce my financial risk to manufacture my game. Along the way, I also went to conventions to better understand the type of person interested in my board game. Looking for industry conventions is a great way to do market research because competitors and customers are all in one place. :) Many times you can also ask competitors for advice and they're usually willing to help.

    • @MarkWTK
      @MarkWTK 4 ปีที่แล้ว +3

      all the best to you man!!! 👍👍 Maybe you can make a youtube tutorial video in the future :)

    • @beatificnationproductions3346
      @beatificnationproductions3346 4 ปีที่แล้ว +2

      Market research is finding out what variables make people want to buy YOUR game over the competitors. And executing the ones with statistical significance

  • @YogendraKalavalapalli
    @YogendraKalavalapalli 4 ปีที่แล้ว +18

    I am a marketing and business development professional. And you guys have done a very good job explaining this to any small business owner. Good evolution from savings bucks to making bucks 🙌

  • @crimsonite1524
    @crimsonite1524 4 ปีที่แล้ว +47

    there truly is a mystery to how two cents keep their videos so short yet packed with information, if it were another channel this topic would be a whole series with 40 minutes per video

  • @justinmiller7398
    @justinmiller7398 4 ปีที่แล้ว +9

    Some things just come together. Thinking about starting my own business and then this video happens. You two have taught me much, and given me many jump off points to consider. Thank you and I hope your trip went well.

  • @Paramitacdewi
    @Paramitacdewi 4 ปีที่แล้ว +4

    Your videos are very well done! I love how direct the explanation is, honest, and also love how you guys give examples of the things you teach

  • @indianpcgamer1787
    @indianpcgamer1787 4 ปีที่แล้ว +5

    why the f**k does this channel having so less subscribers while they are providing all in one content and saving my time. great job!!

  • @Crofflzron
    @Crofflzron 4 ปีที่แล้ว +9

    Thank you!
    Finally the voices are clearly distinguishable (for me at least :D) over the background music!
    :)

  • @kazdro9176
    @kazdro9176 2 ปีที่แล้ว +1

    I clicked onto this video for the information. I wasn't expecting to actually enjoy the video. You both have presented it so well and in a way that's fun and easy to watch. Thank you!

  • @Whatwhat3434
    @Whatwhat3434 4 ปีที่แล้ว +7

    I will almost never need this type of thing, but I *HAD* to click and support my favorite channel!

  • @MLO514
    @MLO514 4 ปีที่แล้ว +3

    What amazingly good content! 💯
    Coming from being 28 and majored in Marketing at a well reputed business school, and I am AMAZED at how simply this topic was explained.... I actually learned things I didn't know or thought of in that way before ! haha
    Quality of production is also mindblowing 👏👏👏

  • @kalanajasenthuliyana
    @kalanajasenthuliyana 4 ปีที่แล้ว +1

    Thanks guys. I really needed this info.
    Btw I cant stop smiling thinking you're standing on that box.
    Merry Christmas to you two and your team.

  • @vutieu3229
    @vutieu3229 4 ปีที่แล้ว

    i really like the humor of the two of you when you present something like this, it makes me interesting and relaxing as well as studying new things from your video. I hope both of you can make more videos in the nearest future. All the best to you

  • @dejesusrussell
    @dejesusrussell ปีที่แล้ว +2

    My wife studied public administration. The concept of the needs assessment aligns perfectly with this video. Thank you!

  • @trailblazer1021
    @trailblazer1021 3 หลายเดือนก่อน

    I'd love it if you guys could attach a quiz or worksheet with your videos that I could give to my students, but yes I can make one myself. Thanks for the great videos!

  • @MarioRobles93
    @MarioRobles93 4 ปีที่แล้ว +2

    This video solved so many questions I had and answered many more I didn't even knew I had!!

  • @Kenneth101100
    @Kenneth101100 4 ปีที่แล้ว +3

    Thank you for making stuff simplified and is to understand especially for the young folks

  • @laioren
    @laioren 4 ปีที่แล้ว +1

    You two are awesome! I love your videos and how they connect the conceptual with the practical!

  • @Quantum789
    @Quantum789 4 ปีที่แล้ว

    I love this... I always find myself terrible at being entrepreneurial or having ideas but if I do this is a great template to get the process going.. you guys are great!

  • @CarlosRodriguez-dd4sb
    @CarlosRodriguez-dd4sb 3 ปีที่แล้ว

    This video has been wandering around my suggestions for about a year now. Finally got around to viewing. I've been a Market Researcher for 20+ years - Got to say the video was pretty good.

  • @tjijendaurbanus2735
    @tjijendaurbanus2735 4 ปีที่แล้ว +7

    Two cents thanks for this 🙌

  • @WhiteBoardFinance
    @WhiteBoardFinance 4 ปีที่แล้ว +63

    *BUT I GOT A GREAT STOCK TIP IN THE LOCKER ROOM AT THE REC CENTER!!*

    • @TwoCentsPBS
      @TwoCentsPBS  4 ปีที่แล้ว +6

      Marko - WhiteBoard Finance lolllzzzz

    • @Rediscovered.Wisdom
      @Rediscovered.Wisdom 3 ปีที่แล้ว +3

      Sure that wasen't the only tip you got in the locker room at the rec center. Jk, too good of a joke to pass by. YOLO swag.

  • @joshuamafelix
    @joshuamafelix 4 ปีที่แล้ว +2

    Glad I'd found this channel♥️ One of the most enjoyable and best financial coaching channels. A 17-year old subscriber here!

  • @misskaykay1856
    @misskaykay1856 2 ปีที่แล้ว +1

    Loved this video. I wanna work in market research… this has been so helpful in understanding how market research is done.

  • @ellahu1788
    @ellahu1788 4 ปีที่แล้ว +38

    Great video! Can you guys also do one episode regarding medical bill (deductible/allowable and copay)?

    • @acninee
      @acninee 4 ปีที่แล้ว +4

      Brilliant topic suggestion! and HSA vs FSA.

  • @AnjaLSL
    @AnjaLSL 4 ปีที่แล้ว +4

    My experience:
    Me: Boss, we should do a market research first before we launch this product.
    Boss: And waste two weeks? I have a good feeling. Just do it. If it sinks, it sinks. If it sails, it sails.
    Me thinking: #&! I went to college for this...
    Awesome video. Love your channel. 💗 Went to high school for 3 years and they never even taught us how to fill out our tax papers. This should be on everyone's curriculum.

  • @colihaaliman107
    @colihaaliman107 3 ปีที่แล้ว

    I kept hitting brick walls for the past year not knowing how to get this information. I have searched for about a year now and this video gave me exactly the info I needed! Thank you!. I was about to throw in the towel and I came across this!

  • @13earz
    @13earz 4 ปีที่แล้ว +32

    Where do I sign up to invest in Groomeo?

  • @wing3789
    @wing3789 4 ปีที่แล้ว +1

    Thanks for making this! Always thought about primary research but some of those examples are great ideas that didn't occur to me before

  • @jj-bu6yb
    @jj-bu6yb 3 ปีที่แล้ว

    Sending love from Italy! You actually my fav channel! I love they you explain guys!

  • @seanlhexterbalanquit2586
    @seanlhexterbalanquit2586 4 ปีที่แล้ว

    i love you guys! thank you for helping out our class research

  • @bakernicholas123
    @bakernicholas123 4 ปีที่แล้ว +1

    I love these two SOOOOo much!!

  • @rea8585
    @rea8585 4 ปีที่แล้ว +51

    Two Cents saving our cents! Thanks 😊

  • @tasnimsarker4653
    @tasnimsarker4653 3 ปีที่แล้ว

    Wow, great explanation. I just loved this market research. I have read business books but my comcept is more clear now by this video.

  • @jc9140
    @jc9140 4 ปีที่แล้ว +7

    The best approach is the lean startup approach. Start selling a minimum viable product, even if it's a demo of your real product, and sell it to real customers outside your social circles. Less money and time wasted.

    • @beatificnationproductions3346
      @beatificnationproductions3346 4 ปีที่แล้ว

      JC E for which business model? Many different products and services. One size doesn’t fit all!
      This can work with products

    • @freshrosaparks2954
      @freshrosaparks2954 4 ปีที่แล้ว

      Yeah but probem with that. You don't put enough intensity in your idea for truly testing it. You miss a lot of opportunity with this approach. For exemple today in ecommerce branding is very very important for differentiating yourself but if you do MVP you can't have a branding so you don't differenciate yourself from others. So why people want to buy from you ??

  • @chijiokemadubuko9004
    @chijiokemadubuko9004 4 ปีที่แล้ว +1

    6:17 just taught me a new research data I can use. Thanks!

  • @niharikarajput1534
    @niharikarajput1534 4 ปีที่แล้ว

    This is the most amazing video which actually teaches how to do market research, we are soon going to do it and the best idea of finding customer pains through amazon is the most amazing one never thought of it. Continue to make quality content in future too.All the best

  • @sebastianflores4479
    @sebastianflores4479 4 ปีที่แล้ว +1

    Thank you for this!!

  • @enkiimuto1041
    @enkiimuto1041 4 ปีที่แล้ว

    This channel is amazing. I was looking for this kind of thing.

  • @bigtex68
    @bigtex68 4 ปีที่แล้ว

    I'm trying to figure out if my idea for a small business will work. Y'alls video help me so much! Thank you!

  • @Dutchtraordinary_Living
    @Dutchtraordinary_Living 3 หลายเดือนก่อน

    This is a very high-quality explanation! Well-paced and covers the most prominent parts of market research. Thank you, My Two Cents!

  • @RandyLy
    @RandyLy 4 ปีที่แล้ว +10

    Can you guys go over how to analyze an income statement, cash flow, and/or balance sheet for a business?

  • @byerohlaw9964
    @byerohlaw9964 8 หลายเดือนก่อน

    I watched the video, loved it (esp how it infused humour), and I've hit the subscribe button aggressively! Thank you for creating an educative, easy-to-understand, and SHORT video. Kudos to the team!
    *Heads to your channel to watch more videos.*

  • @FiftyLibros
    @FiftyLibros 3 ปีที่แล้ว

    This is one of the most useful videos I've ever seen. Thanks from Spain!

  • @jodynurcahyadi4523
    @jodynurcahyadi4523 3 ปีที่แล้ว

    wow, you guys just help me out.. all of this is more easy to understand now. Thanks a lot

  • @BusinessBasics
    @BusinessBasics 2 ปีที่แล้ว +2

    I find that primary research, while more time consuming, is more targeted towards your specific research needs. A simple conversation or online survey can help to reveal customer insights.

  • @Performak_YT
    @Performak_YT 4 ปีที่แล้ว +1

    One of the videos I enjoyed the most and I find more useful!

  • @christiangab1227
    @christiangab1227 3 ปีที่แล้ว

    Thank you for sharing such a helpful tips in doing market research you are truly awesome and wonderful ^^

  • @tanmay1306
    @tanmay1306 3 ปีที่แล้ว

    You guys are some genuine teachers!

  • @sensei.kazuki
    @sensei.kazuki 4 ปีที่แล้ว +1

    I finally found my parents teaching me a good idea on how things works.. amazing..

  • @pradipbhume6098
    @pradipbhume6098 4 ปีที่แล้ว +1

    Really helpful video. Thank you guys!

  • @WolfKelley1
    @WolfKelley1 10 หลายเดือนก่อน

    Love this channel already. Thanks!

  • @jorgevergara5068
    @jorgevergara5068 4 ปีที่แล้ว

    You´re awesome, instant subscriber since first video, thanks!

  • @klararazumeyko1152
    @klararazumeyko1152 4 ปีที่แล้ว +1

    Omg love it! thank you:)

  • @maeveyoung9556
    @maeveyoung9556 4 ปีที่แล้ว

    I am doing business for A level u explain it so well thanks

  • @mohamedwardi100
    @mohamedwardi100 4 ปีที่แล้ว

    Thank you, your video has been very informative and exactly what I have been looking for

  • @starlantzer
    @starlantzer 4 ปีที่แล้ว +1

    I did an audience research methods class for college. I didn't think I would use it but my non-profit job at the time after college needed it. So one othet bit of advice in that is utilize Nelson data. They have a lot of pay options but some free demographic data that tells you the types of people in a zip code.

  • @harshverma362
    @harshverma362 3 ปีที่แล้ว

    This helped me ... thank You ❤️

  • @chagansingh2916
    @chagansingh2916 4 ปีที่แล้ว

    Your teaching way is great and enjoying
    Thanks

  • @TunkPotterSV
    @TunkPotterSV 4 ปีที่แล้ว

    Great tips, thank you!!

  • @Iamkeramone
    @Iamkeramone 4 ปีที่แล้ว +1

    A great and informative video that doesn't bore me into a coffin. Love you guys.

  • @ya55er4008
    @ya55er4008 4 ปีที่แล้ว

    one of the best and valuables videos on this channel

  • @benjamingomez5313
    @benjamingomez5313 3 ปีที่แล้ว

    loved this!!

  • @sajidnoor9482
    @sajidnoor9482 3 ปีที่แล้ว

    This is an excellent explanation ......... love it

  • @arielcurra7647
    @arielcurra7647 4 ปีที่แล้ว

    You give the best advices

  • @richkingdaverichking331
    @richkingdaverichking331 4 หลายเดือนก่อน

    I love your approach!!!awesome video. I just subscribed.

  • @ahhhhhhhhhhhh6742
    @ahhhhhhhhhhhh6742 4 ปีที่แล้ว +27

    Good luck to everyone who try to build a start up! 👌

  • @LittleCrispyTaquitos
    @LittleCrispyTaquitos 4 ปีที่แล้ว

    Great video guys! Thank you!

  • @niravsavaliya7813
    @niravsavaliya7813 ปีที่แล้ว

    Thank you 🤞

  • @-0_0_0_0-
    @-0_0_0_0- 3 ปีที่แล้ว

    Great video, thank you for providing such quality and complete content

  • @stuartkuhan
    @stuartkuhan 4 ปีที่แล้ว

    This is brilliant! Thanks

  • @captaincool6268
    @captaincool6268 4 ปีที่แล้ว

    Thank you soo much , your information its clear , important and objective , your help its sooo good , thanks :D

  • @markostojiljkovic7100
    @markostojiljkovic7100 4 ปีที่แล้ว

    This channel is gold!

  • @ernestinaagbeko9330
    @ernestinaagbeko9330 ปีที่แล้ว

    Good teaching ...... I need a market research topic for existing clients

  • @poonamdabas7231
    @poonamdabas7231 3 ปีที่แล้ว

    i wish prosperity for both of ya guys
    ur really really doing a great job

  • @faizanmostafa491
    @faizanmostafa491 4 ปีที่แล้ว +1

    Thanks for teaching things nobody learns in school.

  • @danieloliva2026
    @danieloliva2026 3 ปีที่แล้ว

    Incredibly nice to watch!

  • @mrshootinputin7251
    @mrshootinputin7251 4 ปีที่แล้ว +9

    You guys up there with Alux, and Rich Dad channel as my favorite finace channels.

    • @TwoCentsPBS
      @TwoCentsPBS  4 ปีที่แล้ว +4

      Mrshootinputin aww thanks so much!

  • @carteldemajil6113
    @carteldemajil6113 2 ปีที่แล้ว

    First video from this channel and I subscribed within the first 20 seconds! Very good work.

  • @pepperminttree
    @pepperminttree 4 ปีที่แล้ว

    Very helpful thx!

  • @mariarockstad306
    @mariarockstad306 3 ปีที่แล้ว

    Very informative. Thank you.

  • @RangerRuby
    @RangerRuby 4 ปีที่แล้ว +1

    Always do your research when it comes to your money and where it's going! Better be safe than sorry!

  • @mentonerodominicano
    @mentonerodominicano 4 ปีที่แล้ว +1

    Wherever you guys are, I'd love to give you a wine bottle. Lovely videos.

  • @raychelleinjete4024
    @raychelleinjete4024 4 ปีที่แล้ว

    Enjoyed this presentation. It's my first time. .

  • @anuruddhalogin
    @anuruddhalogin 3 ปีที่แล้ว

    Thanks !

  • @simonsimonhc
    @simonsimonhc 2 ปีที่แล้ว

    Wow! Getting on the top of my favorite Business channels for education

  • @stimulateconsciousness
    @stimulateconsciousness 3 ปีที่แล้ว

    It's an amazing video and loaded with lots of information

  • @brentsievers3293
    @brentsievers3293 4 ปีที่แล้ว +14

    Best channel on youtube. Fight me

    • @TwoCentsPBS
      @TwoCentsPBS  4 ปีที่แล้ว +4

      Brent Sievers we certainly won’t! ;)

  • @prhasn
    @prhasn 3 ปีที่แล้ว

    I am an experienced researcher, but this still helped me a lot.

  • @shadybabyfloat
    @shadybabyfloat ปีที่แล้ว

    Amazing Explanations in best way - Thanks dudes - Stay Blessed

  • @damcAfrica
    @damcAfrica ปีที่แล้ว

    Great video!!! Very enlightening!!

  • @aaronargottelopez3488
    @aaronargottelopez3488 2 ปีที่แล้ว

    Thanks

  • @olimurray4058
    @olimurray4058 4 ปีที่แล้ว

    Great video. Well presented and informative.

  • @ob6453
    @ob6453 ปีที่แล้ว

    I really appreciated this information, basic and insightful. Has anyone seen any changes to research methods or tools since the pandemic?