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Rating INSANE Logo Designs... Really That Good? Ep 49 🤯

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  • เผยแพร่เมื่อ 16 ส.ค. 2024
  • Sponsored by Squarespace! 10% OFF code: PATERSON
    www.squarespace...
    In this episode Rating INSANE logo designs, we are critiquing some amazing logo designs!
    From start to finish, we take a look at each logo and give it a rating, from poor to insane. Do you think they are really that good? Or are some of them a little too crazy for the average person? Let us know in the comments below!
    If there's anything you would like me to cover in a video, then let me know by commenting down below!
    🔗 Links
    Will Paterson: linktr.ee/will...
    Join the Reddit crew: / willpatersondesign
    Become a member: / @willpatersondesign
    Envato: 1.envato.marke...
    AZ GC: 23FR-8BCZVT-DSBW
    If you would like me to design your logo and company branding, please check out my website for more information! www.willpaters...
    📋 Timestamps
    00:00 Intro
    00:20 u/zshfq_11
    03:20 u/uchi93
    04:57 u/FinleySDesign
    07:51 u/DestroyDZN
    09:48 u/Own_Aardvark_2343
    12:08 u/Chronos_0000

ความคิดเห็น • 56

  • @willpatersondesign
    @willpatersondesign  ปีที่แล้ว +14

    Hope you guys enjoyed the video! Which logo was your favourite? :)

    • @dansu01
      @dansu01 ปีที่แล้ว +2

      I really liked Paqui Hot Sauce. Just looking at it makes my mouth water in fear of the heat! :D

    • @wilsonudeagha2112
      @wilsonudeagha2112 ปีที่แล้ว

      Hi Will, I'm glad to be back here as a subscriber. Please, how can I submit my logo/portfolio for critique?

  • @jacksonoppenheim956
    @jacksonoppenheim956 ปีที่แล้ว +43

    Interesting critique of the hot sauce design. I think the reason they might have gone with the diamond for the heat level warning is probably because it seems to be aimed at an north american market. The diamond shape (especially with the white and black border) evokes north american warning road signs. If it was made for the european market, maybe having the triangle with a border sign would work too. But yeah that design is 🔥🔥🔥

    • @willpatersondesign
      @willpatersondesign  ปีที่แล้ว +13

      That actually makes a lot more sense now :)

    • @ZAPRandom
      @ZAPRandom ปีที่แล้ว +1

      That's why it's very important to write your choices to the client l. It's there for a reason and explaining it will make the client understand the concept

    • @peyton.simpson
      @peyton.simpson ปีที่แล้ว +9

      I designed the packaging, that's exactly what I was going for with the heat rating. I wanted the packaging to feel fun but add a little bit of a warning to show just how hot the hotsauce would be. glad you liked it!

  • @foxbasealpha
    @foxbasealpha ปีที่แล้ว +4

    4:52 Will, the A-ha! moment you missed in the hypothetical Animal Planet logo redesign was the semispheric negative space under the elephant’s legs that suggest a planet (even though the elephant is “playing” with a small planet in its trunk) much like what you see in the current blue logo.

  • @finleysdesign
    @finleysdesign ปีที่แล้ว +1

    Really really appreciate you critiquing my Adobe redesign Will! Thank you for your advice, definitely taken this on board! Really appreciate you.

  • @dansu01
    @dansu01 ปีที่แล้ว +3

    I'm an amateur designer, I have a background in Photoshop, 1 year now, and I just got started in illustration. Just got on TH-cam to get some inspiration and maybe get some lessons from some more experienced logo designers and boom! Will uploaded 1 hr ago. 🔥

  • @generalgrafx
    @generalgrafx ปีที่แล้ว +4

    The Musuem of Modern Art logo reads (Roman numeral) XI to me. I also think the middle part is too heavy compared to the left triangle and the right vertical beam.

    • @seamusbrennan6302
      @seamusbrennan6302 ปีที่แล้ว

      Jos, If you 'Squint, Flip or Blur' it looked like AI and I thought that was pertinent.

  • @loraineswwworld
    @loraineswwworld ปีที่แล้ว +2

    I noticed all of your videos like this have a cool concept companies, I’d be interested in seeing how really lame companies, like government consulting companies, can be improved by cool branding

  • @mrdereksutton
    @mrdereksutton ปีที่แล้ว +2

    Kudos to the Animal Planet redesign. I think it's more consistent with their previous branding and is more playful.

  • @Jamie-lee94
    @Jamie-lee94 ปีที่แล้ว +2

    Omg Will didnt know you were a TH-camr now good on you hope Niaomi is doing well also its been far too long since I last saw or spoke to you

  • @israelakintunde7777
    @israelakintunde7777 11 วันที่ผ่านมา

    Love the background music❤❤

  • @outboxairbornecreativestud1779
    @outboxairbornecreativestud1779 ปีที่แล้ว +2

    The English School logo looks better suited for a large bank or financial institution rather than for a school.
    Also, the Paqui design is simply fantastic. Great job done there.

    • @peyton.simpson
      @peyton.simpson ปีที่แล้ว

      Thanks very much for the kind words, I designed the packaging for Paqui. Agree with you on the school logo.

    • @outboxairbornecreativestud1779
      @outboxairbornecreativestud1779 ปีที่แล้ว

      @@peyton.simpson Bravo. 👏👏Very nicely done. Keep up the good work.👍

  • @seamusbrennan6302
    @seamusbrennan6302 ปีที่แล้ว

    my first ever encounter with logo and graphic design et seq. only to discover that there are at least 40 shades of grey between the positive and the superlative, without resorting to expletives! Thank you so much Will Paterson. I'm hooked!

  • @andrewarmstrong5266
    @andrewarmstrong5266 ปีที่แล้ว +2

    Literally sat down to noms and was hoping to watch a you vid and bam! Perfect timing

    • @willpatersondesign
      @willpatersondesign  ปีที่แล้ว +2

      Hope you enjoyed it!

    • @andrewarmstrong5266
      @andrewarmstrong5266 ปีที่แล้ว +1

      @@willpatersondesign absolutely, the English school one is very similar to the branding of my university here in Northern Ireland, Ulster university, with a dark navy background, yellowish gold logo including a open book and white text lol but very fitting design.

  • @destroydzn
    @destroydzn ปีที่แล้ว +3

    Thank you very much Will! I appreciate your feedback😊 it's the first time that I can appear in your video after several attempts and succeed makes me understand that what I’m creating is functional in the world of branding and not only "beautiful" from a graphic point of view😄

    • @peyton.simpson
      @peyton.simpson ปีที่แล้ว

      what did you design?

    • @destroydzn
      @destroydzn ปีที่แล้ว

      @@peyton.simpson The Museum of Modern Art logo😁

  • @bethboppt
    @bethboppt ปีที่แล้ว +1

    Just thought it should be noted that Paqui is an existing brand, the creator is getting a lot of praise for the logotype though they didn't design it (They did say that in the comments of the post)... hmm did Will not read the context 👀
    The rest of the design is great though, good work!

  • @pengamatyoutube6499
    @pengamatyoutube6499 ปีที่แล้ว +1

    Absolutely great critique video. I'm actually amateur logo Designer. Your video really help me Will. Thanks to make a tips for logo design it's really help me Will. Bless you.

  • @archive9558
    @archive9558 ปีที่แล้ว

    I like the hot sauce design. It really seemed hot open looking. And plus, I joined the reddit community😎😁 hoping to get featured.

  • @SalleyneDesign
    @SalleyneDesign ปีที่แล้ว

    OMG! Right after you reviewed the Adobe logo and gave him the award, an ad played and it was an Airbnb ad! 😂😂😂 C’mon TH-cam lol

  • @akeem2752
    @akeem2752 ปีที่แล้ว

    The paqui was a great design, I think the Museum of Modern art was the best one overall. Is it just me or does the negative space of the M spell out art?

  • @2cents4u
    @2cents4u ปีที่แล้ว

    The Adobe one looks like an open paper clip. Which kind of throws off the brand to be an office supply store instead of a house for designers.

  • @domaindamount6030
    @domaindamount6030 ปีที่แล้ว

    Can you break down " Rap Caviar" from Spotify, it was incredible.

  • @2010MConnolly
    @2010MConnolly ปีที่แล้ว

    The first logo is almost identical to The Bank Of Ireland logo

  • @mecidliqorxmaz7126
    @mecidliqorxmaz7126 ปีที่แล้ว

    Animal Planet and Paqui was 🔥🔥🔥

  • @naomipaterson9300
    @naomipaterson9300 ปีที่แล้ว

    The animal planet redesign is 🔥

  • @fabfourdub1284
    @fabfourdub1284 ปีที่แล้ว

    About the sauces mockup, as a packaging designer for 25 years, I can tell they are totally wrong. Sure they look beautiful, but in real life, you get limited with the food industry rules for font size and where / how some informations should be shown. So most super cool food mockup are impossible to be done. Yeah, food industry has that way to make any great design a bit desapointing...

  • @HubertJarechowicz
    @HubertJarechowicz ปีที่แล้ว

    3:24 - A very bad decision to add a ball near the elephant's nose, it has a bad association as if this elephant was trained, performed in a circus, so the animal of the planets would be associated with its complete opposite, where this brand is to be associated with animal protection and not torture.

    • @HubertJarechowicz
      @HubertJarechowicz ปีที่แล้ว

      Possibly a reference to the old logo where planet earth used to be, but at first glance, which is the most important, it's a ball.

  • @HatestLv
    @HatestLv ปีที่แล้ว

    It's posible to found out if there is stolen elements from other people logos ? Like i add logo image and genereta it and then it gives some resoults from resourses with links to other
    similar logos ?
    Sorry for bad eng.

    • @willpatersondesign
      @willpatersondesign  ปีที่แล้ว

      You can use Google 'Image reverse search' but it's not foolproof, it's always best to do your own research too :)

  • @victoriomarasigan9774
    @victoriomarasigan9774 ปีที่แล้ว

    Paqui is an existing brand, the logo was not created for this, and once you take that out the rest of the packaging looks super amateur/basic

  • @highqualitycontent
    @highqualitycontent ปีที่แล้ว

    I don't like the circle near the trunk of the elephant for the Animal Planet logo. Looks like a circus elephant playing with a ball, which isn't very apt for wildlife, and isn't a great idea to endorse in 2022

  • @jesseB50423
    @jesseB50423 ปีที่แล้ว

    Find someone as dedicated to you as Will is to his Drip hat and Squarespace sponsor.

    • @willpatersondesign
      @willpatersondesign  ปีที่แล้ว

      You'll only find the finest sponsors on our channel!

  • @DaP84
    @DaP84 ปีที่แล้ว

    English school one has a clean, nice look in itself. But the symbol is quite confusing to decipher (one might get the book though). Really forced, the way you've tried turning the "book" shapes into letters, that's a shoehorned design. It's not working. The point of having shapes also conveying letters is that it should be an obvious thing that makes one associate the symbol with the name of what it represents

  • @MobiusGT
    @MobiusGT ปีที่แล้ว

    am i the only one that doesn't see the s and can barely see the e?

  • @Ankit-xq2dc
    @Ankit-xq2dc ปีที่แล้ว

    elephants dont have balls to play in the wild do they now

  • @kevynlevine
    @kevynlevine ปีที่แล้ว

    Hat.

  • @clarkcant
    @clarkcant ปีที่แล้ว

    TH-cam. CHAPTERS.

    • @willpatersondesign
      @willpatersondesign  ปีที่แล้ว +1

      ?

    • @han-huo
      @han-huo ปีที่แล้ว

      @@willpatersondesign I believe he's talking about the function where you can separate a video into sections for easier navigation.