There Is Only One Anti-Fashion Designer Left
ฝัง
- เผยแพร่เมื่อ 20 มิ.ย. 2021
- Discussing the definition of anti-fashion and what designer actually meets that definition in the modern era.
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"Fashion is crud. Style is what matters" - that weird woodshop teacher from Ned's Declassified
I like your house
IKR?
Its really hard to be anti-fashion nowdays because being anti-fashion has become fashionable
wasn't the point of the video that the things worn by everyday people is anti-fashion
@@Username-1939t9 I think Goshi means "anti-fashion" in the way the industry tries to market their stuff and how the public engages with styles and pieces attempting the anti-fashion 'look'
when i was closet trans i was just putting on whatever and got compliments from strangers for the paint drops on my pants. they were not intended at all. i just didnt care they got stained
@@Username-1939t9 i think they meant that clothes that would traditionally be considered anti- fashion are now trending so are they really anti-fashion?
@@genredambiance5912 The real one anti-fashion for me is "amoral" clothes. I have lots of ideas how to make them, like making prints with your blood, shooting you clothes from gun, homeprinting with graffity spray and other things. Its not about just customing your clothes, its a way to put a half of your soul into them. You are like turning clothes into your second skin. Its actually cool to wear preppy clothes but this way is not for me.
Anti fashion is the pride collections that came out this year.
Loud and clear
It is pretty trendy to be gay tho???
@@casperiongen4899 we have all the style we need, true
@@casperiongen4899 i mean someone's sexuality isn't a trend, so i'm a little lost by your statement/question
lmao are u realizing how capitalist is pride nowadays. Pride sells, mostly gay pride
The way I was taught that anti-fashion is in school is when a style doesn’t follow current trends and stays consistent through out the years to that aesthetic. So for example, London’s punk aesthetic has stayed pretty consistent throughout the decades. Yohji Yamamoto would definitely fit into this definition of anti-fashion since his clothes have pretty much stayed the same since the 80s.
this!
Yeah this is a better explanation.
I like this definition a lot. This is a way more useful way of thinking about anti-fashion. Thanks so much for sharing, I’m going to heart your comment so we can get more eyes on it 💫💫
Nice take!
If this is the term, then rick owens is anti fashion
Nothing irked me more then the thought that designers are looking at what ordinary people are wearing which is typically cheaper and to then reciprocate that style, mark up the price so ordinary people can’t even think about buying the items, then shame the working class for not owning the items when they where the ones creating the styles regardless
We’ll get that thought out of your head. It’s the other way around. Colors, shapes, materials, and so on have cycled from the top, then filtered down to department stores, and then into the hands of cheap/fast fashion.
Interesting point. In the UK people are spending hundreds of pounds on clothes that when I was at school, they would have called someone a 'chav' for wearing. (athletic wear/sweatshirts, sweatpants, caps, trainers, ect) Chav was originally an acronym for council house antisocial vandals and a slur for working class people. Now this style is called "rave" or "vintage."
grunge would be example of this
@door knob I get what your trying to say but it's quite the opposite. Right now Desginers create styles and fast fashion makes cheaper versions of it, that become widely available. Not the other way around. Towards the end of the video he mentions that wsgn looks at what desginers do and sell that ianfo to fast fashion brands.
This was a plot in Bojack Horseman
It seems then that these days the way to be 'anti' is to be a caricature of the ugly norm, which I think you can see in music too with hyperpop for example. Theres almost a paradox in this, the escape from trends by hyperfocusing on trends.
i get what you say but i don't think hyperpop is anti anything really, i never saw any of that kids make claims like that, they seem to just enjoy pop music
@@r.y.m7052 I dont think it's anti either , I dont think demna is anti either
@@r.y.m7052 A lot of hyperpop has its roots in PC music, and I think this music isn’t “anti” in the way it rejects the notion of popular music, or that it defines itself by being a reaction existing purely as opposition, but it still exists AS a reaction that throws away the “rules” by playing with what those rules mean and as louis pointed out- hyperfocusing on them. Idk if that is “anti” per se, but still works in a direction that is hard to cooperate into the trend forecasting.
It's called post-irony
@@r.y.m7052 I like HyperPop, I don't really like regular pop. I think HyperPop is anti Pop because it drives my Pop loving friends mad.
If Anti-fashion is a style that doesn’t follow current trends and stays consistent, I think the way Adam Sandler dresses might be Anti-fashion.
But wearing massive clothing is in now, no?
He is not anti fashion black people been doing that 😂
@Alex I bro massive clothes, I was referring to the migle k comment haha
@Alex I an extra oomf in length in that sense not just shorts and t shirt
@Alex I lol true so you’re getting uh yeah billie changed a lot
I know nothing about fashion and idk why this was recommended to me, but I watched to the very end and wow, this was incredibly interesting and you're extremely entertaining and insightful. Keep up the good work!
That means a ton to me 😌 Fashion is extremely different than most people think. You should check out my short video called “A Love Letter to Fashion” 💫💫 Some fascinating pieces by some incredible designers in there 🦾
@@BlissFoster will do!!! Thanks for the recommendation 😆
I know nothing of fashion, but I love this and anti fashion, which to me is like androgyny fashion
Good for you!!!
"Anti fashion" is tricky fashion marketing.
Agreed. Fashion is fashion and inherently dualistic on every conceivable level, so there’s no such thing as anti-fashion.
@@YellowPsych agreed
So my feelings towards Anti fashion Is as follows: anti-fashion has always usually existed as a form of political rebellion like the punk movement of the 70s and the grunge movement of the 90s D’s then became fashion because they were taken and refined same as how black culture could be considered a form of anti-fashion because it what is the reflection of a group of marginalized people but it now has become fashion because music has exploded and now black culture is trendy. So the idea of anti-fashion has change the shape because it always starts out as something that would be considered ugly but then his adopted and becomes part of trend so if we look at Demna’s work he sort of takes from the niche of what will be considered tacky American tourist fashion not in the same way the Jacqmeuse does but in a raw almost trailer-trash-ish culture, or gamer culture, subgroups that would be considered of poor taste. So I believe he’s still adding to the machine because anti-fashion always becomes fashion.
100%. One of the best takes I’ve read here so far. That last comment especially resonates with me. If we look at the “anti-fashion” designers/houses of the 80s-90s, they are still creating clothing and furthering their design language today-and much of their design language has arguably remained true to their original identity. But like you said, they are all part of the machine now. With success + brand establishment comes cost, with cost comes cheaper ways of reaching consumers (ie CDG Play. ie TRENDS). Furthermore, the longer their brand identity stays in circulation, the more the silhouettes are “borrowed,” copied, and reproduced. With Demna now deriving inspiration from the average consumer-the one that does not give a flying fuck about high fashion (a group, as Bliss stated, is completely ignored by the high fashion conglomerates) he is thus doing what you mentioned early on in your comment. This makes me question whether or not anti-fashion within capitalism has no choice but to pivot every few years or so. I feel that WGSN will eventually catch on to Demna and we will see nothing but reproductions of his work and his design language. And once high fashion as pivoted enough, “anti-fashion” will have no choice but to eventually repeat its different iterations of itself, thus eventually becoming completely dead.
Couldn't agree more. I think trickle down theory nowadays is working based on the antifashion. People want to be different and the easiest way is antifashion. Then it becomes fashion and people follow new antifashion to be "different".
I agree a lot w you guys. Nice commentss
Antifashion always becomes fashion. That's it
Word, another example of capital's omnipresent ability to subsume anti-institutional energy and regurgitate something saleable.
I feel like fashion nowadays focuses so much into trying to be ridiculously ugly and "different" that it all ends up feeling the same. I think the best balance is trying to look pleasing while still not being safe, and that dude def nails that middle ground
It's always cringe when I notice a designer is purposely TRYING to make UGLY clothes.
not rly.. but k. just say u cant dress and go
@@chrisgrandee LMAO
Trying to look pleasing for whom ?
@@chrisgrandee lol
this is the first time I've heard of WGSN and it's mindblowing to me how one institution is basically directing the whole industry. Would love if you could record an interview with someone from WSGN to learn more about them
Haha idk if anyone there is gonna be cool with speaking to me, but if you want to learn more about them, check out the 99% Invisible episode about WGSN, it’s soooo thorough.
@@BlissFoster Oh wow, thanks for the reply and recommendation, will definitly check it out! Anyways, why wouldn't they want to do an interview with such a passionate fashion nerd and content creator like you? reaching out can't hurt...
@@petermuller3347 jesus, semantics
I was fascinated by your home the whole time, the colours, the accents and materials are all *chefs kiss*
Yeah! My parents have a really cool house 😌
@@BlissFoster hey I love living with my parents
I think the existence of anti fashion has been heavily depleted by the existence of social media. Apps like TikTok elevate just how fast trends can appear and then suddenly disappear. I eventually ended up deleting tiktok just bc I was getting tired of trends being shoved down my throat constantly
Yes! This is very true. I think developing a personal style would be good for you.
This
Yes living without Tiktok was and is so good to me! I noticed how my friends would follow the trend and wanted to change next week but would be stressed if she didnt have it
@@micaelaclifford2729 does your friend claim her style is her voice and a expression of personality?......kids these days......
@@micaelaclifford2729 lmao this is ridiculous
iris van herpen is the most creative living individual in fashion, and she’s kinda anti-fashion, in the sense that what she has done it was truly unseen, like it was for margiela, alexander mcqueen and a bunch of others, I mean she has revolutionized the techniques to create a garment.
yes!!! I agree
Completely agree. She’s super creative, talented and definitely cutting edge.
it’s so fascinating about anti fashion as a term because I think when people use it they are implying that ‘fashion’ as a concept is something to be pro or anti
i find people have a similar relationship with ‘art’ too. something can be ‘art’ and something can’t, because the idea of ‘art’ is something very heavy
when really ‘art’ as a word is a descriptor more than anything
are there fundamental differences between ‘fashion’ and ‘clothes’ because to use that logic to me implies that ‘fashion’ is much much more than how one dresses oneself
it’s really interesting to use demna as an example because he acknowledges that video game logo t shirts, crocs, cargo shorts, the sporty cycling sunglasses that apparently only dads wear are all ‘fashion’ because his definition of it is all encompassing. fashion is fashion, no matter what it looks like
Love a Laurie comment 😌 Always good thoughts to share
You should read Wittgenstein's philosophical investigations and Weitz article on the definition of art, in which he apply Wittgenstein's “open concept”. A quote from Weitz article: way: "The problem of the nature of art is like that of the nature of games, at least in these respects: If we actually look and see what it is that we call 'art,' we will also find no common properties-only strands of similarities. Knowing what art is is not apprehending some manifest or latent essence but being able to recognize, describe, and explain those things we call 'art'
in virtue of these similarities...But the basic resemblance between these concepts is their open texture.
In elucidating them, certain (paradigm) cases can be given, about which there can be no question as to their being correctly described as 'art', but no exhaustive set of cases can be given. I can list some cases and some conditions under which I can apply correctly the concept of art but I cannot list all of them.”
A concept is open if its conditions of application are emendable and corrigible, if a situation or case can be imagined or secured which would call for some sort of decision on our part to extend the use of the concept to cover this, or to close the concept and invent a new one to deal with
the new case and its new property. I find this way of approaching the definition of art, and maybe fashion (although fascino will be always much more similar to design due to its reproducibility), very persuasive.
i feel most anti fashion when i don't care what i wear and throw on anything (i enjoy looking funny lol) but it's tricky because sometimes it just makes me look like i WANT to seem so careless that i almost overdo it
Das a paradox 💀
SAME and it's so funny especially when people notices your clothes and they go "wow you're so cool", and I am, am I that special? Lol just wait till this becomes the trend
I think we are coming to a point where looking at fast fashion critically is unavoidable, so being anti-fashion, for me, is spending more on a piece, looking for smaller brands… basically engaging in fashion with a 5 year plan in mind as my grandma did.
WGSN knew about Heelies and didnt prevent them...
Yet another example of the elites playing with power
Heelies are so dope, someone need to arrange a Nike colab
@@karstenbonnaire2706 i still think about the schoolyard myths about these kids that couldnt stop their heelie rolls and ended up in oncoming traffic
@@karstenbonnaire2706 Imagine offwhite heelies
I think we already tried to do that before, with Normcore. Not sure how well it worked, but a lot of people i know have complained their 'normcore' outfits didnt seem ironic, but just basic
I think to make normcore work everything but your clothes have to be Alternative - heavy Piercings, crazy coloured hair and/or tattoos are what makes cargo shorts and a checkered button down interesting, because it subverts expectation. Otherwise it really is just a basic outfit with good intent
Normcore happend at the same time as athleisure, and people ended up mixing those two trends and creating (in my opinion) a very lazy and cowardly aesthetic. To me, it read as "I don't want to participate in the trend cycle, but I also don't have anything interesting or personal to express, so my style os just a non style". It looked like lack of commitment. Like a poker face that covers a person's entire body.
such a good discussion, especially for young designers entering the industry! i tag my work as anti-fashion (you actually scrolled by a couple of my pieces in your intro😁🤭) - and when i say i’m ‘anti-fashion’ what i try to convey is that i’m ‘anti-industry’ or against the over-consumptive aggressively capitalistic nature of the current fashion industry. but the idea that it’s almost impossible to truly be ‘anti-fashion’ in today’s climate is so interesting!!
you sew shirts and that's about it
@@i-never-look-at-replies-lol wut
Your work is amazing🥰
So I think "anti-fashion" is dead. As you said in the video - it was a specific movement against so called "taste-makers" of a now bygone era. I think we exist in a post-trend era, everything is happening at once and being endless copied at once in one big global mixing pot.
I also don't think Demna's work is anti-fashion but rather satire/parody. He's basically Warhol for fashion (just an observation not a negative critique!)
and so I think he's actually very trend/culture conscious. Plus even if he began as anti-fashion his style was immediately picked up and became mainstream fashion through trend forecasting.
I don't think we'll ever see any form of genuine counterculture of any kind, in any field, ever again under our current economic, political and cultural system.
You put exactly what I was thinking into words ahaha.
yea what anti fashion used to be has now become commercial. u see the knockoff imitations in h&m and zara now?. but what eactly would be considered going against the trend nowadays. i feel like everyone is tryna be wacky and avant guarde now
@@drek273 @dre k I don't think many designers are trying to avant-garde at all tbh. That would be pushing things forward - which, imo, is exactly what we're not seeing in this era of fashion.
The only characteristic I can determine to define "Antifashion" would be what Yohji talks about: being trend-less. Not being the opposite, not criticising but actually not even interacting with them.
As far as I can tell, it comes from Zen buddhist mindset of nothing vs no thing. Nothing is the opposite of something (which means there's comparison). No thing means there's literally no thing.
Unfortunately with trend forecasting. There's literally no way to not be affected by the parasites that do these studies. Since they'll come to shows, study your designs online, etc, etc. They've ruined fashion for everyone.
@@jcg_001 i agree w you. good points. not interactong woth them is a good point as well
@kutie butterfly I think this might be the downside to the accessibility and democratisation of fashion (and art in general).
I think its simple, because all designers now find it trendy and are taught at uni to be anti-fashion, everything has become anti fashion, therefor if you truly want to be as anti-fashion as yohji you should be creating anti anti-fashion
I was brought in by tumblr in 2013/2014 to cover the fashion shows with a bunch of other tumblr creators. At one point they introduced us to WGSN at an event where they showed us how they were using our images as mood boards in their forecasting. It made me sick because I realized the culture vultures truly had an eagle eye on all of us.
I think you bring up some really good points about Demna. I think he has escaped the trend machine in the ways you describe (by looking to “normal” people for inspiration etc.) but as someone who has been using WGSN and other forecasting firms for 2+ years in school and just seeing the zeitgeist generally, Demna has had a huge and undeniable impact on trends. For goodness’s sake a lot of forecasting companies are still saying chunky footwear silhouettes are the way to go🤷♂️ . Plus his takes on vintage sportswear, boxy tailoring, meme-y”promotional material etc. have been adopted more widely as a result. At the end of the day I think you’re right, we live in a post “anti-fashion” era.
Good to hear from you, Franklin 💫💫 This is a great point, Demna still gets referenced a lot by WGSN. There’s no way to have a global audience and also truly operate outside of the system. It’s more that he’s built a little escape pod to experiment in maybe 🤔 Hope you’ve been well, homie 🦾
What if WGSM sees this and be like anti fashion is gonna be the trend of 2024🧐🧐🧐🧐
😆😆
I’m a freelancer who worked with WGSN before 🤫
I was thinking the same thing🤣🤣🤣
hf twitter when bella hadid wore those jorts
@@karstenbonnaire2706 how much is the service, i swear i saw a free version some years ago
I feel like Demna's work, especially the examples you talked about fall more into the realm of 'camp' and not anti-fashion. I feel like these examples and designers like Jeremy Scott or even Viktor and Rolf fall more into the irony of mocking what other people like or, if not like, at least what people buy and consume rather than offering something new. the old anti fashion collections by Rei Kawakubo and Yohji did not need to directly reference what they were rebelling against, they just offered a new and different option for what fashion could look like.
What about Ann? 🥺
Exactly dude demna's work isnt aestheically pleasing enough to be called antifashion its just camp. CCP is who i'd consider antifashion
Unrelated, but this is who I imagine Milo Thatch to be when I think live-action Atlantis remake
Hang on a minute...so the whole fashion industry uses an extremely expensive service that apparently predicts trends so that they can make clothes to fit with this trend that is going to happen...is this not obviously a scam...?
I figured that out at around 12 when I started studying this topic & read "forecast" books.
The thing is that this forecast uses a more subtle approach,
They're very good at getting their scam to be beneficial for the people they're trying to scam.
Not really... the stats are based on social, political and economic research... so they’re usually spot on and realistic... However, the designers are free to interpret those predictions many different ways
Not a scam. The people don’t have to buy it. Tbh, it’s whatever I will never follow trends as a designer
You can’t have anti fashion without recognizing current trends so immediately it’s a critique of pop culture. Demna has been doing this for the entirety of his career from vetements to balenciaga for sure. Industry’s so saturated it’s hard to stand out in opposition like he has; can’t think of another designer that has dug under Hf’s skin
Personally, I am super stoked to see people backing away from fast fashion, and even better, making their own clothes. History bounding is a really cool thing. I will be making my own clothes from now on, with as much upcycled materials as possible, and if I purchase any fabrics, and any I save will be natural if at all possible. No more wearing plastic! My clothes will be made to last me the rest of my lifetime. I always love when people choose to be themselves, not what media or fashion says they should wear.
The algorithm hit the nail on the head once again. I love the way you talked in this video, it's very conversational (if that makes sense) but it's clear that you're very knowledgeable on the topic. I'll be definitely be checking out your other videos!
Wow, this was very insightful. Literally one of the best analyses on your stream and beyond. Made me respect independent designers who don't follow trends even more. Thank you for your great work!
Idk why TH-cam recommended this to me but I agree everything. I’m so proud of wearing my RJ ears on top of my hijab and I couldn’t care less.
Totally not related to the topic: your top is so interesting
Thank you so much! It’s one of my favorites 💫💫
His HOUSE is amazing!!!
@@italymullah8272 LMFAOO
I love this video so much! I just graduated in may, and this video made me realize how much I’ve been missing fun & informative grad student presentations
Bro u deserve at least 100k views this video was so interesting. I can rarely sit through 10 minute videos but this one was so good (ur way of explaining things is rly cool)
I love this videooooooooooooo I’m making everyone watch this. This pertains to the hair industry so much as well because this is a perspective on culture and an inside look on how to navigate it. Thank you!!
The other word for anti fashion is nude. We do anti fashion all the time when we take a shower
Or at home alone for some
or outside for a few
I just discovered you today. Better late to the fashion show than never! I am really looking forward to watching all your past videos. You really have a concise way of discussing fashion and the fashion industry.
This is one of my faves of your videos. It’s so well laid out. Bravo!
OMG THE HOUSE YOU'RE FILMING IN IS BEAUTIFUL
its kind of paradoxical to think of an "anti-fashion" designer, like i feel think it makes sense for it to exist more in theory than it does in runway shows and catwalks.
For a long time, it was just a category that the industry came up with and used in articles. Just industry lingo 🤷 But I agree with you. Very hard category to fit into now in any meaningful way.
no idea why yt rec'd this to me because this is so far out of my net of interestests but! so interesting it might become one lol you're so well spoken, this was great to watch
Thanks! There’s a lot more to fashion than just the “6 hot looks for spring” stuff. It’s an art form. That’s my whole thing 😅
ily Bliss I've watched this 3 times so far and am thinking of even writing my fashion thesis on contemporary expressions of anti-fashion !
Yamamoto rows his boat against the current eversince. Period. I'm obsessed with his works of art! 🖤🖤🖤
Thoughts on anti fashion. I think as a culture were obsessed with labels and putting ourselves in a specific kind of box (or identity). Be it avante garde or streetwear or anti fashion I think fixation on these labels kinda forces us to operate in a specific box defined by these terms.
I think anti fashion should be more of an ethos than a label we put on ourselves. If artists treat it as an ethos, you're able to express yourself outside the confines of the conventions defined by the industry while still actively being a part of the community as a whole.
I think this ideology across the board will do a lot more for us as artists or fans of the art or just people really. Just taking an ethos you believe in expressing yourself through that.
I'm new and i enjoy what you bring to the table! Thank you. You're good.
Damn what a gem to find!! Subbed and are looking very much forward to more!
For me, the popular design houses just make ugly cheap shit now.
There used to be some individual and interesting flare to them before, and now they just look like caricatures of each other.
Balenciaga is the first terror that comes to mind.
I’ve always felt that fashion was shallow. And that all my clothes someone else decided was good even if I do get it from Walmart.
Well, well, well, I've discovered another voice in my life! However, the dive to get to the essence of fashion and the business is deeeep! Technical and passionate. Thank you Bliss Foster, your conversation is timely and consistently much needed so general peeps can make good decisions. And maybe wonder beyond the trend to better tailoring, better fabrics, longer lasting and most importantly - a closer fit to their very own personality!
I am a music producer and beat maker who is always looking at trends and following different musical styles. I have noticed lately a similar trend for Vaporwave or Synthwave. These samples and beats are coming out in a lot of the underground artists. I am noticing people recreating a modern nostalgia for things they once knew. Almost the newest form of nostalgia. Which is saw in the "E" internet explorer shirt that you showed which to me felt oddly relatable.
Demna lived in one of the most devastating moments in history of soviet union.I think this helped him a lot because all I can see is post soviet ''romantic'' in his work.I'm from Ukraine and every time I see vetements collection i think that i have already seen many of his styles on streats of my city and many other postsoviet cities. His anti-fashion is a little bit sad for me, and boring .
the runway model photos of tons of jackets layered on seems like they were trying to imitate those airport travellers who went over the airway baggage allowance, but they also don't wanna pay extra so they wore their clothes X)
Damn... Why did it took me so long to find this channel! Great video!
this showed up in my algorithm and listening to someone who looks like Otacon talk about clothes is something I didn't know I needed
I think that today, anti-fashion is buying from small, local or ethical brands instead of H&M
anti-fashion designer...that's like saying someone's a vegan butcher.
It can definitey be a confusing term. We fashion people haven’t always been the best at labeling things 😅 The term is usually used to mean a designer ignores the trend cycle.
@@BlissFoster then they are still a "fashion" designer. They are just counter-cultural
@@grievuspwn4g3 then theres really no such thing as anti fashion, sooner or later the trendsetters adopt something anti fashionic and make it iconic
me living in a country in which they call ppl who make vegan meat substitutes vegan butchers: 😳
This is a super well thought out video and extremely thought provoking. I am hooked on your content!
love how you're smart and so perceptive...it's so refreshing to have a voice like yours on youtube so thank you
That’s so kind of you! 😊 thank you!
I just loved this video it gave me so much perspective on how the fashion industry has developed into something that seems pretty superficial to me. like the originality and new ideas are just created by the people that are styling them and repurposed into something marketable turning fashion into buy and demand rather than focusing on creativity and design
Bliss: Talking about anti-fashion
Me: omg I would hire him as a model, he's got an interesting build
I could listen to your lectures all day 🙌🤪
I just wanted to say I love your channel. And I've added a lot to my knowledge since watching your videos. And that knowledge seems essential ❤❤❤ thank you sooooo much
as someone who uses WGSN and is required to pay and use it in our class, these facts are SPOT ON
What so funny about so-called anti-fashion is actually just anti-high fashion imo
off-topic comment here: I love your top and pants! don't know what they are called, but both are beautiful designs and looks so comfy. thanks for all the great content. inspires me so much!
I’m so glad you found the video useful! I give IDs for my outfits in the first few seconds of every episode 💫💫
Basiciallly it’s the ultimate sociological question of whether individual can discard/minimize the social/structural impact on their decision making. And to what extend can individuals have impact on the society? And the ambiguity between these two directions existed in the boundary of “fashion”
WGSN still does capture current trends and memes, but the question in the industry is always, "will this sell?"
That's where other companies like my previous job at Omnilytics come in, who analyze sales and price movements, so companies have even better real time insights into trends.
But then there's the question of chicken and egg, do you design based on demand, or does demand come after design?
That's really something I haven't ever thought of 👍🏻
Anti - fashion is like personal style. Your not on trend but your individuality is express through aesthetics choices. Style is timeless, so is Anti- fashion.
Ughh I had the most beautiful y3 cashmere zip up sweater in my early 20s. I found it at a consignment store and loved how timeless and unique it was. Someone stole it. Im sure they look fabulous in it
I was completely mesmerized by you top. It's so beautiful!
8:43 PREACH, I have to strongly agree with this one. In my teens, not so long ago since I'm 20, I was kinda rebel and anti everything so I was in some way "anti fashion" in the way that you said it; I genuinely didn't care about what clothes I was wearing not because I completely ignored the fashion industry but because I hated the system (especially at its peaks of contribuiting to eating disorders and other mental disorders) so I didn't wanna be part of anything like that, somehow in my head that is how it worked and in fact before even Billie Eilish (maybe she is a big representation of this generation) I was wearing oversizes clothes until it became popular but me would feel anti-Victoria Secret and Forever 21 yet I was stanning Cara Delevigne so it is impossible to be anti fashion. Even when I was wearing the clothes of my mom from the 90s and 80s, Netflix started making shows about the 80s and suddenly everything was fashion again. So yeah, I guess my point is that it is impossible to be anti fashion because believe or not you're gonna ended up influencing everyone around you til it gets to a fashion designer, based on a true story.
I also find Demna's work poltical I guess based on his background . I find his work truly thoughtful . Yamato , Kawakubo and Miyake are three designers I followed in the late 80-90's i think these are 4 good examples .
First-time viewer!
I definitely see what you’re saying, and as a layperson concerning fashion, I think there’s some truth to the fact that most people have more pressing things to worry about than the clothes that they’re wearing.
However, I am wary of completely discounting T-shirts as a fashionable item (or counting snuggies as clothes) when talking about whether most people care about fashion.
Like, I make and mend my own clothes, but I also buy T-shirts when they’re sold by someone I like and I think they look good. I style T-shirts along with thrifted, custom, and homemade clothes, and I want them to look good. I want the colors to match. I want the cut/size to be right. I want the whole look to be cohesive just like any other item of clothing that I own.
In other words, I don’t wear t-shirts because I don’t care, I wear them because I genuinely like them. I don’t think I’m alone in that.
Idk, just my contribution to the conversation as someone with no place in the conversation 😂
I hope one of the Patreon tiers is getting to watch you sitting in your parents living room talking. Honestly where have you been my whole life? Good job, algorithm, instant subscribe
Haha 😆 I can assure you I’m way less articulate if I don’t have editing software 😅 Joining the Patreon does give you access to all the livestreams tho!
45R - Japanese designer with more underground history, and less recognition*** than Yamamoto.
Where Yamamoto is as much anti-social as "anti-fashion", 45r is just amour de soi. World class fabrics, exquisite construction, timeless and special!
So isn't just following WGSN just a self-fulfilling prophecy? I'm an absolute outsider to fashion, so idk
I worked in fashion for a couple years and you are dead on. Especially in retail, its stupid.
Love this video 🎀 I must say anti fashion is evolved but the core value is just wearing whatever you love no matter what trend or what seasons. Sometimes, it became a term used for marketing purposes for branding.
Bliss is slowly becoming my favorite fashion youtuber
You need to look at YEOHLEE TENG, she is the NYCs hidden gem and CFDA board member.
I'll be honest, I am female and the epitome of my fashion is basically high school neckbeard. I almost exclusively wear graphic tee shirts, cargo pants, sweatpants, hoodies, and tennis shoes. The added element to this is that being part of the working class means that it is sometimes necessary to turn to fast fashion in order to afford clothes, and my comfort and the utility of my clothes matter much more than how I think other people perceive me.
i came here not expecting you to talk about Demna at all, i love his work and i love how he's directing balenciaga and his own brand
Don't know how this got in my recommended, but that was really interesting. Subbed :]
I feel like one could argue that artists such as Iris Van Herpen or Kei Ninomiya are antifashion designers. By creating clothing with unique shapes and principles that aren't meant to be worn by the average person, are they not foregoing trends?
I'd say that's fashion fashion not anti-fashion. Fashion fashion is next to no wearability while anti-fashion is typically the opposite
Very true. She transcends all of it and is magical.
@@WhatsUpDivv 💡
@@arlinejernigan
She is just simply couture. If we looked at only shapes, “not meant to be worn by the average person” then most Regency, Victorian, Edwardian gowns would be anti fashion by this standard.
@@maximilian6829You are correct. The conversation is about everyday fashion, and what she offers is so much more.
Ralph Lauren has always been the ultimate "anti-fashion" designer. Style, good taste and themes have secured his company's longevity.
An interesting lens to look through here is the wider scope of empathy applied in product design. There's a variety of ways to go about empathizing with a user base accurately- user experience research, trend forecasting, data mining, etc... but by far the best way to go about it in my experience is to simply talk directly to individuals in honest conversation. When you talk to individuals you are able to understand them on a deeper level than through other means. This is a great way to find breakout niches and solve problems others aren't solving. Often when you're designing based entirely off of trend reports or non empathetic data, you miss a lot of the full story and ultimately miss opportunities. So, when you apply this thinking to anti fashion designers, you can see where they are coming from- they understand a certain culture/ group of people on a deeper level and can design unhindered by someone else's perspective. Anti-fashion (and anti-design) becomes solving problems that no one else is really solving.
So so good. Always learn something watching your vids.
Just finished the vid. i dont own a Snuggie hahaha. This is so insightful. I recognise the power of WGSN when I worked as a shoe designer and no matter how I fight for a design, the styles and colour that WGSN dictated have more weight than my vision. Also when every label and designer was releasing cowboy themed boots ( 2016-2017) even to the point of Rick Owens making his own version I thought to myself f*ck the wizard of WGSN is playing Simon Says again!
It is what it is. The only thing we can do as consumers is to choose wisely and consume responsibly ( whatever that means lol)
Such a great video! I will watch again!
My dude, you comfortable between the couch and table? Take care of your back!
Loved the video btw!
I had no idea this channel existed until now but I instantly subscribed. And I agree with your points, anti fashion has HAD to change as an idea or a concept if it wanted to continue to be part of our now entirely consumeristic and “trendy” fashion scene. Demna’s clothes are exactly what you said, what everyone else wears. It’s what my dad wears, what the crazy woman on the subway train wears, he’s not getting inspiration from, “Peruvian geoscapes” or anything else people can call “contrived” he’s getting it from us. His work his almost, mocking the Chanel Grocery and Airport show because, no one wears those clothes to airports or to the grocery store. You wear whatever you wore to work and you bring a snuggie to keep warm on the plane.
I'm so excited to find another quality fashion TH-camr!!
I wasn't really interested in fashion , but you make it really interesting .
I appreciate that! Fashion is about so much more than “6 Hot Looks For Spring!” or just shopping a lot. I’m hoping to highlight some of the truly outstanding art in fashion, I’m glad you’re along for the ride 😊
Very cool video, brings me some more clarity towards how fashion works
very much agree and absolutely love this gent...going to follow, thanks
this is the first time i heard of WGSN . thank you
Yeah its the same for me too, I knew there was something but now I know what it is.
I feel like it's almost impossible to stay Anti fashion FOREVER. Because at some point of time someone comes up with something revolutionary at the point, but eventually as everyone will follow that and it becomes a trend. Which will piss off some people who only seeks for rare and "against the norm" type of stuff. I think so many people who are into fashion really understands what they really like, and they just constantly look for something that most people don't know.
loved this discussion! Thank you so much
This was probably my best video. I learned so much