Chris is confident enough to be a teacher/master and at the same time humble enough to be a student/apprentice. May God bless and guide Chris at all times, Amen!
Thanks “The Future” you all comes on top label in brand ladder. I always try all your advice in while interesting with my clients and it really helps me a lot.
Well, I now see here the criteria we could use to measure brand’s effectiveness but sorry what is missing is actually... a measure! How do you measure Empowerment? How can you measure Engagement? How can you measure a sense of Belonging? How do I put a number on each of these?
some things appear to be hard to measure but if you establish a baseline for anything, you can measure the difference. For example, if you want to measure satisfaction, you can send out a survey and establish a baseline. For engagement, on certain social platforms, there's actually a number.
I agree - Chris and The Futur are at the top for me.....would not be making the money I am without them. And I've only just begun...moving onwards and upwards
I learned years ago about Herzberg's 'two-factor theory' (en.wikipedia.org/wiki/Two-factor_theory) which I call (I may have stolen the name) 'the bucket and the basket.' Satisfaction, just doing the job: bucket. Once it's full, it's full. Add more 'good enough' and it just spills on the floor. The other levels are a basket you can pile to the sky, adding more value all the time. And yes, I'm #TribeTheFutur and #ClanChrisDo.
![Brand Archetypes [The Brand Personality Framework]](http://i.ytimg.com/vi/ubG1XNO1pE0/mqdefault.jpg)
![This Is The REAL Way To Measure Brand Awareness (And Why So Many People Get It Wrong) [MIB 001]](/img/n.gif)
Chris is confident enough to be a teacher/master and at the same time humble enough to be a student/apprentice. May God bless and guide Chris at all times, Amen!
Thank you 🙏
Thank you for sharing! I've realized I've covered the satisfied step, and the delight step is starting to snowball. Working on the other two!
Thanks “The Future” you all comes on top label in brand ladder. I always try all your advice in while interesting with my clients and it really helps me a lot.
Thanks
Yay! Chris should really write research papers! His knowledge and way of seeking answers is next level!!
Writing makes my brain hurt.
Well, I now see here the criteria we could use to measure brand’s effectiveness but sorry what is missing is actually... a measure! How do you measure Empowerment? How can you measure Engagement? How can you measure a sense of Belonging? How do I put a number on each of these?
some things appear to be hard to measure but if you establish a baseline for anything, you can measure the difference. For example, if you want to measure satisfaction, you can send out a survey and establish a baseline.
For engagement, on certain social platforms, there's actually a number.
Beautifully succinct. Loved the original deep dive conversation as well. Thanks for parsing out these nuggets.
Damn... Who makes the color grading and the light setup ?
I agree - Chris and The Futur are at the top for me.....would not be making the money I am without them. And I've only just begun...moving onwards and upwards
Big props to the editor on this! Way to splice the book in and keep me engaged in the conversation! Well done.
I was searching for this for long time, thanks DO this is useful.
Valueable information as always. Good to see Jona infront of the camera.🙂
2:12
"I lIkE tHaT!" lol
I've never seen Chris try so hard not to gush.
That was such an awesome question.
Bruh... He had a diagram ready... -and published!
What's the ladder in B2B branding?
you and I both Jonah! :D "not in shape to talk to the camera"
The futur is empowerment for me.
Hey i would love if we can have a session on vfx industry and cgi growth and its scope etc?
Thank you
the ending was cute :D
I learned years ago about Herzberg's 'two-factor theory' (en.wikipedia.org/wiki/Two-factor_theory) which I call (I may have stolen the name) 'the bucket and the basket.' Satisfaction, just doing the job: bucket. Once it's full, it's full. Add more 'good enough' and it just spills on the floor.
The other levels are a basket you can pile to the sky, adding more value all the time.
And yes, I'm #TribeTheFutur and #ClanChrisDo.
Why can I like it just once? :(
Like and comment plus share is a triple like. ;)
Hi i Ask him on insta 2 day ago. Support from France
Past me teaching futur me. wow
U r z best