5 Reasons Non Fiction Books Don’t Sell

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  • เผยแพร่เมื่อ 30 ม.ค. 2025

ความคิดเห็น • 92

  • @gomen53782
    @gomen53782 ปีที่แล้ว +4

    Ever since I was a kid, I hated reading books in school because they were fictional. Once I grew up and into my twenties, I got addicted to reading non-fiction books.

  • @poetryfromtheheart1287
    @poetryfromtheheart1287 3 ปีที่แล้ว +8

    Great point about focusing on what your reader wants and not what you like.

  • @marthatettenborn-ketocance3391
    @marthatettenborn-ketocance3391 3 ปีที่แล้ว +13

    Yep. Almost the first words out of Julie's mouth when I met her were "Who's your target audience?" and "What's the hook of your book?" Great video!

  • @karenraymond6739
    @karenraymond6739 3 ปีที่แล้ว +5

    Excellent points! I love that you shared yellow is your least favorite color, yet that is the color of your book jacket. Perfect example of how you are marketing to the reader vs. yourself.

    • @BookLaunchers
      @BookLaunchers  3 ปีที่แล้ว

      Oh thank you! Happy Friday! Thanks for being a part of the #noboringbooks community and commenting the day a video is released. You’ve been entered to win our bi-weekly draw for some sweet swag. The next draw will be on May 18th at 2pm PST right here on BookLaunchers.TV. 

I do hope you can be here. If not - you can catch the replay to see if you won.
      

*Also* our final Deep Dive until September is happening tomorrow - May the 15th! It’s going to be all about creating Influence and Impact from your book and we’ve got some special guest authors joining us to share what has worked for them!! It’s going to be fantastic. 10am PST on May 15th. Register: www.booklaunchers.com/deepdive

  • @beelinebill
    @beelinebill 3 ปีที่แล้ว +4

    Thanks for your excellent viewpoints and sound information, Julie! As usual, on point. We all can improve, even if the book is doing ok now. I see authors make a new non-fiction update, changing the cover, blurbs on the back cover, etc. as this brings new extended life to an already published book.

    • @BookLaunchers
      @BookLaunchers  3 ปีที่แล้ว

      ABSOLUTELY!!
      Happy Friday! Thanks for being a part of the #noboringbooks community and commenting the day a video is released. You’ve been entered to win our bi-weekly draw for some sweet swag. The next draw will be on May 18th at 2pm PST right here on BookLaunchers.TV. 

I do hope you can be here. If not - you can catch the replay to see if you won.
      

*Also* our final Deep Dive until September is happening tomorrow - May the 15th! It’s going to be all about creating Influence and Impact from your book and we’ve got some special guest authors joining us to share what has worked for them!! It’s going to be fantastic. 10am PST on May 15th. Register: www.booklaunchers.com/deepdive

  • @14chatsworth
    @14chatsworth 3 ปีที่แล้ว +4

    When I was writing my book, I had the Prince song, You’ve got the Look in my head, only I changed it to “You’ve got the Hook”!!!

    • @BookLaunchers
      @BookLaunchers  3 ปีที่แล้ว

      HAHAHA I have to use that.
      Happy Friday! Thanks for being a part of the #noboringbooks community and commenting the day a video is released. You’ve been entered to win our bi-weekly draw for some sweet swag. The next draw will be on May 18th at 2pm PST right here on BookLaunchers.TV. 

I do hope you can be here. If not - you can catch the replay to see if you won.
      

*Also* our final Deep Dive until September is happening tomorrow - May the 15th! It’s going to be all about creating Influence and Impact from your book and we’ve got some special guest authors joining us to share what has worked for them!! It’s going to be fantastic. 10am PST on May 15th. Register: www.booklaunchers.com/deepdive

  • @j10001
    @j10001 3 ปีที่แล้ว +1

    Thanks, great summary of the big 5!

  • @guyblaise3770
    @guyblaise3770 3 ปีที่แล้ว +1

    Thank you Julie👍 . Great video...!

    • @BookLaunchers
      @BookLaunchers  3 ปีที่แล้ว

      You are so welcome! Happy Friday! Thanks for being a part of the #noboringbooks community and commenting the day a video is released. You’ve been entered to win our bi-weekly draw for some sweet swag. The next draw will be on May 18th at 2pm PST right here on BookLaunchers.TV. 

I do hope you can be here. If not - you can catch the replay to see if you won.
      

*Also* our final Deep Dive until September is happening tomorrow - May the 15th! It’s going to be all about creating Influence and Impact from your book and we’ve got some special guest authors joining us to share what has worked for them!! It’s going to be fantastic. 10am PST on May 15th. Register: www.booklaunchers.com/deepdive

  • @roshan1202
    @roshan1202 3 ปีที่แล้ว +1

    I just launched my book "The New Reason to Work" and am enjoying and learning a lot from this channel for how to market it. Thanks Julie!

    • @BookLaunchers
      @BookLaunchers  3 ปีที่แล้ว

      Fantastic! **You're Invited** our Holiday Extravaganza Deep Dive is happening on Saturday, December 11th at 10am PST. This is our annual Open Q&A with the Book Launchers team paired with a TON of prizes, presents, and promised fun!! Register here to join us: www.booklaunchers.com/deepdive

  • @TheShaunHayes
    @TheShaunHayes 2 ปีที่แล้ว +2

    It’s a great video! I love reading your book and I especially like the color as well. I am not a yellow person but I understand how this would definitely stand out visually. Successful past performance is what tells the tale.

  • @googlewellson1589
    @googlewellson1589 2 ปีที่แล้ว

    Grate tipps 👍🏼

  • @VisitLiveLoveMaui
    @VisitLiveLoveMaui 3 ปีที่แล้ว

    Thank you for sharing these reasons ... Informative video as usual. I always look forward to your videos because I learn a lot from you.

  • @babymamasupreme
    @babymamasupreme ปีที่แล้ว

    I loved what you said about "the reader create a better life as result of reading your book"" and creating a compelling hook! Thanks for this video!

  • @BlackLightPsych6249
    @BlackLightPsych6249 2 ปีที่แล้ว +1

    Excellent advice 👌

  • @TheShaunHayes
    @TheShaunHayes 2 ปีที่แล้ว +1

    Julie another wonderful video. I love your book cover by the way in your book. The reason why I would use your firm is because I want you to make decisions based on successful past performance.

  • @camoflage61821
    @camoflage61821 3 ปีที่แล้ว +2

    Great video, as always! Also, what doesn't sell books, is thinking the book will sell itself. We all work hard on our books...so let's BRAG ABOUT OUR BOOKS. We are our own best salespeople.

    • @BookLaunchers
      @BookLaunchers  3 ปีที่แล้ว +1

      Absolutely! I wish there to highlight this and make it stand out for everyone. :)

  • @roncrafty8274
    @roncrafty8274 ปีที่แล้ว

    Julie, I just want to say, your videos are awesome! Thank you!📖💪

  • @KimberlyGasuras
    @KimberlyGasuras 3 ปีที่แล้ว +1

    I have already been rethinking my cover choice and this video really helped me in the way that I’m looking at the situation so thank you!!

  • @ExploreEmbraceExpress
    @ExploreEmbraceExpress 3 ปีที่แล้ว

    Great points, and sound advice as always. Thank you for taking the time to share your insight in a way that is easy to comprehend and utilize.

  • @patriciamartins4546
    @patriciamartins4546 3 ปีที่แล้ว

    Julie, I love your energy and your remarks on the topic. I have subscribed you. Thanks.

  • @michellewilliams9975
    @michellewilliams9975 2 ปีที่แล้ว

    Thank You so much for the info. I'm a newbie on a budget.

    • @BookLaunchers
      @BookLaunchers  2 ปีที่แล้ว

      You are so welcome! I highly recommend reading my book Self-Publish and Succeed books2read.com/ap/RDOjGr/Julie-Broad - that’s a really great starting point for any non-fiction author to start thinking through what you need to do to write a book that will sell.
      We also have monthly free Deep Dive training: www.booklaunchers.com/deepdive

  • @rhondareeves1804
    @rhondareeves1804 3 ปีที่แล้ว

    Great 😊 information

  • @iamaboutyou
    @iamaboutyou 3 ปีที่แล้ว +1

    Wow, brutal and brilliant Julie. Thank you!

    • @BookLaunchers
      @BookLaunchers  3 ปีที่แล้ว

      You're welcome. If you liked this video you will LOVE my new book: Self-Publish and Succeed. You can grab it here: books2read.com/ap/RDOjGr/Julie-Broad

      Hope to see you again soon!

  • @rickharold7884
    @rickharold7884 3 ปีที่แล้ว +1

    Thx good points.

    • @BookLaunchers
      @BookLaunchers  3 ปีที่แล้ว

      Happy Friday! Thanks for being a part of the #noboringbooks community and commenting the day a video is released. You’ve been entered to win our bi-weekly draw for some sweet swag. The next draw will be on May 18th at 2pm PST right here on BookLaunchers.TV. 

I do hope you can be here. If not - you can catch the replay to see if you won.
      

*Also* our final Deep Dive until September is happening tomorrow - May the 15th! It’s going to be all about creating Influence and Impact from your book and we’ve got some special guest authors joining us to share what has worked for them!! It’s going to be fantastic. 10am PST on May 15th. Register: www.booklaunchers.com/deepdive

  • @briankreeger9888
    @briankreeger9888 3 ปีที่แล้ว

    Ouch! I hope I will be ok and sell some books. Need to review some things and get the platform more active. Eye-opening video.

  • @BlackRobb55
    @BlackRobb55 3 ปีที่แล้ว +2

    First one to comment for the second time this week. It must be my lucky week. Biggest takeaway is on the author platform, either building your own or using others.

  • @tobiasbalda2037
    @tobiasbalda2037 3 ปีที่แล้ว +1

    G'Day. I "think" my book has these 5 in place, but should have a reality check, soon. Thanks for the info

    • @BookLaunchers
      @BookLaunchers  3 ปีที่แล้ว

      Happy Friday! Thanks for being a part of the #noboringbooks community and commenting the day a video is released. You’ve been entered to win our bi-weekly draw for some sweet swag. The next draw will be on May 18th at 2pm PST right here on BookLaunchers.TV. 

I do hope you can be here. If not - you can catch the replay to see if you won.
      

*Also* our final Deep Dive until September is happening tomorrow - May the 15th! It’s going to be all about creating Influence and Impact from your book and we’ve got some special guest authors joining us to share what has worked for them!! It’s going to be fantastic. 10am PST on May 15th. Register: www.booklaunchers.com/deepdive

  • @andyw9932
    @andyw9932 3 ปีที่แล้ว

    Really good points! Made these mistakes in my first book. My cover has yellow on it :)

  • @Drathaar01
    @Drathaar01 3 ปีที่แล้ว +3

    Yellow text looks great on black t-shirts, so I started using it. (Black sells better than any other color shirt, by far.) People aren't buying them. So I went back to what works, a teal blue. I think a lot of people don't like yellow.

    • @BookLaunchers
      @BookLaunchers  3 ปีที่แล้ว +1

      Yea there is something about yellow ... but it works for books.
      I love black shirts. ;)
      Happy Friday! Thanks for being a part of the #noboringbooks community and commenting the day a video is released. You’ve been entered to win our bi-weekly draw for some sweet swag. The next draw will be on May 18th at 2pm PST right here on BookLaunchers.TV. 

I do hope you can be here. If not - you can catch the replay to see if you won.
      

*Also* our final Deep Dive until September is happening tomorrow - May the 15th! It’s going to be all about creating Influence and Impact from your book and we’ve got some special guest authors joining us to share what has worked for them!! It’s going to be fantastic. 10am PST on May 15th. Register: www.booklaunchers.com/deepdive

    • @Drathaar01
      @Drathaar01 3 ปีที่แล้ว

      @@BookLaunchers For me, 47% of the shirts I've sold are black. Royal is next with a whopping 9%, Navy at 7%. I've sold at least one shirt of every other color - except yellow :) Yellow is a goose egg.

  • @StevenSeril
    @StevenSeril 3 ปีที่แล้ว

    Oh, my gosh!!! How did I miss this?!

  • @erickagonzalez
    @erickagonzalez 3 ปีที่แล้ว +1

    Do you film with a tele prompter?

    • @BookLaunchers
      @BookLaunchers  3 ปีที่แล้ว

      Sometimes ... when I have a complicated topic with a lot to remember or I want to read a quote I will use a teleprompter to make the filming process more efficient. A video like this one doesn't need one though ... I just film each bullet separately and read notes in between.

  • @pastoraaroncrowley
    @pastoraaroncrowley 3 ปีที่แล้ว +1

    I feel pretty confident about all of these except the first one. I don’t have too much of an audience, but I was hoping the book would help build my audience. I saw it as a tool to leave people after speaking engagements. Is that possible? Or am I shooting in the dark a bit?

  • @JQRose
    @JQRose 3 ปีที่แล้ว +1

    Thank you for sharing your wisdom. Now, if only I could generate more people to be in my audience. I know I need them and want to serve them, but how do I meet them, actually in my life, meet them? Paid ads seem necessary these days. No more free rides at FB.

  • @robertyoung6320
    @robertyoung6320 ปีที่แล้ว

    I understand but I wasn't able to find your application didn't have access

  • @erickagonzalez
    @erickagonzalez 3 ปีที่แล้ว +1

    I'm surprised you don't use music in the background like I hear on other YT channels; but you make great videos.

    • @BookLaunchers
      @BookLaunchers  3 ปีที่แล้ว +3

      Music can get complicated from a licensing perspective as well as I did do it on a few and got complaints that it was hard to hear me. :) Can't win sometimes.

    • @karenk3593
      @karenk3593 ปีที่แล้ว +1

      @@BookLaunchers I was really happy you didn't have music 🙂 Learning a lot. Thank you.

    • @RachelB.BookReferences
      @RachelB.BookReferences ปีที่แล้ว

      I much prefer videos without music, so thank you! 😊

  • @BeyondPlacebo
    @BeyondPlacebo 3 ปีที่แล้ว +1

    Book pricing could be another reason for many market places. But, I no more think of it as important. My book sells the same number of copies for 4.99 as to 0.99 USD..

    • @BookLaunchers
      @BookLaunchers  3 ปีที่แล้ว +1

      Yes there is a lot of research to show that within certain ranges there really isn't a big impact. Happy Friday! Thanks for being a part of the #noboringbooks community and commenting the day a video is released. You’ve been entered to win our bi-weekly draw for some sweet swag. The next draw will be on May 18th at 2pm PST right here on BookLaunchers.TV. 

I do hope you can be here. If not - you can catch the replay to see if you won.
      

*Also* our final Deep Dive until September is happening tomorrow - May the 15th! It’s going to be all about creating Influence and Impact from your book and we’ve got some special guest authors joining us to share what has worked for them!! It’s going to be fantastic. 10am PST on May 15th. Register: www.booklaunchers.com/deepdive

    • @BeyondPlacebo
      @BeyondPlacebo 3 ปีที่แล้ว

      @@BookLaunchers thank you.

  • @erickagonzalez
    @erickagonzalez 3 ปีที่แล้ว

    How do you film? In front of a green screen? I would love more videos about how to start a youtube channel as an author, your videos are very helpful, thank you Julie!

    • @BookLaunchers
      @BookLaunchers  3 ปีที่แล้ว

      Have you seen this? th-cam.com/video/6wS9pSo1HX8/w-d-xo.html
      Yes I use a green screen so my editor can add the humor. :)

  • @marylynneturner5290
    @marylynneturner5290 3 ปีที่แล้ว

    I don't have much of a platform, of any, but I have connections who do. I just need to get to a place where I can ask them to help, while working on my own.

  • @rachelrobertson7353
    @rachelrobertson7353 3 ปีที่แล้ว +3

    I KNEW target audience was gonna be on the list. As soon as I saw the title of this video, I said to myself, “one of the reasons is going to relate to audience.” 😜 The others are amazing tips, too!
    Taking all of this info, my question would be: What would a first-time author do? What if they haven’t built their following yet, because that’s what their book is for? Not sure if you’ve done a video on tips for first-time authors yet. Just popped into my head. 😊

  • @TwoSoundsatOnce
    @TwoSoundsatOnce 3 ปีที่แล้ว

    I write in a genre that doesn't exist just like my music is in a genre that doesn't exist. I am too unique to be niche even. I do address specific problems with my writing and music but I do not have an audience to speak of or know who would want my writing or music, I would say as a pioneer, I have unique experience and insight with my writing and beatboxing, but no audience, and am in uncharted territory. Thank you for the video, I'm glad I watched it.

  • @12345678324
    @12345678324 3 ปีที่แล้ว

    You have presented the realities of what make or break book sales. I will like to add one: I read somewhere that poor content will in the long run kill book sales, and I think I've seen that happen with a very popular female writer who published a children's book that was criticized for it's bad writing, but was initially selling strong because of the Author's popularity. But now, compared to the Sales of her previous nonfiction book, her children's book has been classified as disappointing. So, I think book content should also be considered.

  • @fitzness
    @fitzness 2 ปีที่แล้ว

    You get into my brain all the time.

  • @StevenSeril
    @StevenSeril 2 ปีที่แล้ว +1

    I actually kinda buy into the counter-cancer keto thing. It makes sense to me.

  • @tonyface2007
    @tonyface2007 ปีที่แล้ว +1

    I have written 11 history books for kids and sold a grand total of 2 books so far, I still believe fiction is for writers, who don't know anything and readers who don't want to learn anything.

    • @BookLaunchers
      @BookLaunchers  ปีที่แล้ว

      What kind of historical stories are you telling? There are a lot of libraries and other markets that are looking for stories for kids.

  • @galej3966
    @galej3966 3 ปีที่แล้ว +1

    Hi, confirmed my email, but haven't heard from you since .
    Thank you!

    • @BookLaunchers
      @BookLaunchers  3 ปีที่แล้ว

      Hi Gale - did you check your spam or junk folder? Our emails sneak into those places. Also many of them come from team@booklaunchers.com not my email address.
      How can I help you?

  • @andeeharry
    @andeeharry 2 ปีที่แล้ว +1

    So far, I am doing okay, my platforms are growing, my ideas are expanding, people love my WIPs, I gain followers. I must say, it is helping me see the 'target audience'

  • @StevenSeril
    @StevenSeril 3 ปีที่แล้ว +1

    So interesting that your least favorite color is yellow and your book cover is yellow! It is eye-catching in my opinion.

    • @BookLaunchers
      @BookLaunchers  3 ปีที่แล้ว +1

      Thank you! Yes it tested the best and many like the color ... I'm more of a blue gal myself. :)

  • @kreshaspence4930
    @kreshaspence4930 3 ปีที่แล้ว +1

    I bet you could make a part two to this video in a couple of months, as there are so many reasons, books dont sell.

    • @BookLaunchers
      @BookLaunchers  3 ปีที่แล้ว

      Yes! What's another reason they don't sell that I should cover next time?

  • @incorrectaddress563
    @incorrectaddress563 3 ปีที่แล้ว +1

    You mistakenly make reference to non-fiction books when you really mean self-help books. They are not interchangeable and your premise doesn’t apply to-say, a history book.

    • @BookLaunchers
      @BookLaunchers  3 ปีที่แล้ว

      For simplicity I do make generalizations yes, but if you are writing a history book would there still not be a promise to the reader when they are done reading? How do you market the book if you're not still looking at the category you're in, the audience, how your book is different, and what the promise is when someone is done reading the book? Why would someone read your history book over another on the same subject? Those are fundamental principles to marketing books regardless of category of non-fiction.

  • @ArtistAllanWest
    @ArtistAllanWest 3 ปีที่แล้ว

    Ok! For me, it's, "Next stop, platform building!" That is going to have to be my tandem priority.

  • @danohanlon8316
    @danohanlon8316 2 ปีที่แล้ว +1

    So-#1-it’s official then. Getting a book published is for *extroverts only.* But life’s real, full-time thinkers are the introverts; if readers want well-resolved (NON-fiction) they need writers who spent their time thinking and not “doing the dancing bear.” Di - lem’ - ma!
    Introversion cannot be “un-learned.” Like hight, blue eyes, flat feet, or congenital blindness, it’s innate. Much like society not so long ago simply ignored the needs of people in wheelchairs, what we are really dealing with here (and every bit as shameful) is an industry that simply can’t be bothered catering for introverted writers. Basically, it ignores its thinkers-and it shows. (A lot.)
    The problem lay in designing systems that enable introverts to sell like extroverts and remain introverts. Introverts need-we demand-our due outlet.
    When (1875 wasn’t all that long ago), in an age of classicism, literary agencies first appeared, their entire modus operandi was *to let the writer write and we’ll do the rest.* THEY did the publicity, the marketing and selling, etc.-and for which services they took their slice. Somewhere between then and now, however, all of that non-writing slog snuck right back onto the writer’s front porch-and guess what: the agents still took the same fees. (Odd, that.)
    Benjamin Franklin said, “If you can make it, Someone will buy it.” Was he wrong?
    So here’s the thing. Are there any agents out there who are prepared to do what literary agents did, originally? If even for a much larger percentage, I don’t think so-and I really can’t figure out why. Talk about a gap in the market! If I could find an agent willing to work along with my rather severe introversion I would be prepared to offer him or her perhaps thirty percent on my first-and maybe even my second book (I have five, gathering dust. I have things that need saying.) Even at that, l don’t expect any takers.

  • @NitishRaju-u2g
    @NitishRaju-u2g ปีที่แล้ว

    Fusion of romanticism and mysticals always work

  • @jeande4505
    @jeande4505 3 ปีที่แล้ว +1

    Hi everyone!

  • @unstoppablezone4980
    @unstoppablezone4980 2 ปีที่แล้ว

    BTW...the Keto diet has disastrous consequences for health and has been thoroughly debunked. The author you mentioned may have had short term benefits...but the long term prognosis for Keto is terrible. I've tried it and found it made my health worse. Just an FYI.

  • @Batman-jc5uc
    @Batman-jc5uc 3 ปีที่แล้ว

    Books just do not sell. It is really not a good business to go into. You have a better chance making money running a lemonade stand than selling your book.

  • @ucheartgallery9263
    @ucheartgallery9263 3 ปีที่แล้ว

    Point on, 5 magic to sell great book, the only point missing is you,ve to lucky

  • @danohanlon8316
    @danohanlon8316 2 ปีที่แล้ว

    So. Non-fiction books are more popular than fiction? Strange-but true! And yet, whereas whole herds of fiction beta readers are jumping out of the screen at you to get you to send them your unpublished book, finding a non-fiction beta reader is like mining for hen’s teeth. (And no; the “I’ll read anything!” beta reader is not what the doctor ordered. If you’re a beta reader, you too need to specify.)
    Go figure!

  • @MrRosebeing
    @MrRosebeing 4 หลายเดือนก่อน

    There are no guarantees when it comes to selling non-fiction, fiction, poetry, pottery, tomatoes, potatoes, or anything else. Not very relevant to the video, I know, but there you go.

    • @BookLaunchers
      @BookLaunchers  4 หลายเดือนก่อน

      It's true though :)

  • @12345678324
    @12345678324 3 ปีที่แล้ว +1

    You have presented the realities of what make or break book sales. I will like to add one: I read somewhere that poor content will in the long run kill book sales, and I think I've seen that happen with a very popular female writer who published a children's book that was criticized for it's bad writing, but was initially selling strong because of the Author's popularity. But now, compared to the Sales of her previous nonfiction book, her children's book has been classified as disappointing. So, I think book content should also be considered.