I'm Siding With Apple - WAN Show May 10, 2024
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Timestamps (Courtesy of NoKi1119):
0:00 Chapters.
1:18 Intro.
1:43 Topic #1: Apple's iPad Pro & M4 release.
7:04 Luke the new Switch, Linus on specs & storage, thoughts on Apple's ad.
9:02 Discussing the ad's controversy, LG ad, swiss army & firearm example.
19:18 Luke asks for Linus's opinion on the ad, recalling older iPad Pro ad.
21:32 Apple's habit of removing older ads.
22:59 iPhone 1's ad, Linus recalls SC's video anger, "open wound due to AI."
27:50 Hugh Grant's movies.
28:40 Topic #2: Microsoft closes three game studios, including Hi-Fi RUSH makers.
33:55 Linus on the revenue & political side of things.
36:10 Luke on studio games & recent successful games, stock's impact.
40:04 When was the last time companies developed anything?
42:27 Luke on purchasing studios, Linus on a friend's vet practice.
49:48 Luke explains Merch Messages.
51:42 LTTStore's classic T-shirts are back.
51:51 Linus's similar image of the T-shirt.
53:26 Limited American apparel shirts quantity.
53:48 Merch Messages #1.
53:52 Is Steam Deck not a good comparison for other handheld videos?
59:42 Topic #3: Asus's ROG Ally X, new handheld PC.
Cont. Merch Messages #1.
1:05:42 Tips on dealing with employees making the same mistakes?
1:13:50 Conversation on unallowed jokes for LMG.
1:17:26 Linus on his work, covering "Do you know who I am?!"
1:22:12 Persona & trolling.
1:25:10 Topic #4: Nintendo's new Switch successor to be announced.
1:26:02 Discussing Ampere, naming, FP's chat suggestions.
1:29:24 Potential specs, recalling Nintendo LABO.
1:32:45 Why do Nintendo keep bringing out old console?
1:34:26 Linus's diagnosis, GameCube, Luke brother's case.
1:38:21 Sponsors.
1:38:26 AG1.
1:40:06 Ridge.
1:42:06 Backblaze.
1:43:08 Savage Jerky.
1:43:44 Merch Messages #2 ft. Angry Dan.
1:48:50 Do you see professions soon requiring AI use over manual use?
1:53:55 Is water block compatibility going to be on LTTLabs site?
1:56:28 How do you handle numerous tasks & deadlines?
2:01:11 Topic #5: Stack Overflow's OpenAI integration causes protests.
2:02:58 LTT's upcoming video on de-Google-ifying your life.
2:04:56 Luke on having a dead link on a resume.
2:06:22 Topic #6: Intel's CPU crash over motherboard's BIOS profile.
2:10:06 Intel's Arrow Lake's leaked specs & naming scheme.
2:11:26 AMD's leaked naming scheme, LTTStore's product names & quality.
2:14:49 Topic #7: AMD's x86 server share nears a third of the market.
2:18:41 Topic #8: Sony's Helldivers 2 controversy.
2:22:26 Regional locks, what's the point?
2:29:04 Billy Basso's Animal Well, funny storage & specs requirements.
2:32:18 BC Charity uncleared items for sale on Whatnot.
2:33:39 LTT's BOINC Pentathlon 2024, placed 5th.
2:33:55 Topic #9: EA discusses placing ads in games.
2:34:27 Topic #10: Lenovo Thinkpad P1 uses LPCAMM2, a new laptop RAM module.
2:37:40 Topic #11: Google's Find My Device feature.
2:39:18 Yvonne's lost purse story.
2:51:24 Merch Messages #3 ft. WAN Show After Dark, accidental outro.
2:52:13 Thoughts on natural storms interrupting GPS? ft. Northern Lights.
2:53:40 Do you see Linux gaining a significant market?
2:54:08 Thoughts on future of AI playing roles in the governments?
2:55:02 What OS feature do you think should be universally implemented?
2:57:08 Precision screwdriver ETA?
2:58:45 Ever found a device or tech installed where it shouldn't have been?
2:59:38 Is a conure rolling on the glass cage a good behavior?
3:00:31 What video game movies are or were you excited about?
3:01:32 Do you have a habit of downloading your product purchase data?
3:02:02 How do you screen for both career & behavioral fit for interviews?
3:04:01 Is DIY spraying & painting your house worth it?
3:06:37 Obscure LAN favorites that you struggled to run on modern systems?
3:08:20 What are you looking for at COMPUTEX? Whale LAN update?
3:09:24 Would Linus consider daily driving a Sony smartphone?
3:09:55 How much did NCIX make out of selling physical games?
3:11:10 What made David become a writer & a host?
3:14:00 Thoughts on heat reactive cups that show internals of products?
3:16:14 What is your daily driver power bank?
3:18:24 Is Linus still using his Steam Deck?
3:19:00 Any person you previously met again who you thought was a fan?
3:21:40 Tips & tricks for a new manual car adopter?
3:23:24 What is a memorable moment early in your careers?
3:25:25 How would Luke approach healing as a skinny apathetic person?
3:27:28 Most memorable times you acquired something?
3:28:45 Outro. - วิทยาศาสตร์และเทคโนโลยี
-Timestamps-
[0:00] *Chapters.*
[1:18] *Intro.*
[1:43] *Topic #1: Apple's iPad Pro & M4 release.*
> 4:28 Geekbench performance, M2 iPad Air, history of names & products.
> 7:04 Luke the new Switch, Linus on specs & storage, thoughts on Apple's ad.
> 9:02 Discussing the ad's controversy, LG ad, swiss army & firearm example.
> 19:18 Luke asks for Linus's opinion on the ad, recalling older iPad Pro ad.
> 21:32 Apple's habit of removing older ads.
> 22:59 iPhone 1's ad, Linus recalls SC's video anger, "open wound due to AI."
> 27:50 Hugh Grant's movies.
[28:40] *Topic #2: Microsoft closes three game studios, including Hi-Fi RUSH makers.*
> 30:44 What is a big game? Bethesda, Luke on subscription & data.
> 33:55 Linus on the revenue & political side of things.
> 36:10 Luke on studio games & recent successful games, stock's impact.
> 40:04 When was the last time companies developed anything?
> 42:27 Luke on purchasing studios, Linus on a friend's vet practice.
[49:48] *Luke explains Merch Messages.*
[51:42] *LTTStore's classic T-shirts are back.*
> 51:51 Linus's similar image of the T-shirt.
> 53:26 Limited American apparel shirts quantity.
[53:48] *Merch Messages #1.*
> 53:52 Is Steam Deck not a good comparison for other handheld videos?
[59:42] *Topic #3: Asus's ROG Ally X, new handheld PC.*
[Cont.] *Merch Messages #1.*
> 1:05:42 Tips on dealing with employees making the same mistakes?
[1:13:50] *Conversation on unallowed jokes for LMG.*
> 1:17:26 Linus on his work, covering "Do you know who I am?!"
> 1:22:12 Persona & trolling.
[1:25:10] *Topic #4: Nintendo's new Switch successor to be announced.*
> 1:26:02 Discussing Ampere, naming, FP's chat suggestions.
> 1:29:24 Potential specs, recalling Nintendo LABO.
> 1:32:45 Why do Nintendo keep bringing out old console?
> 1:34:26 Linus's diagnosis, GameCube, Luke brother's case.
[1:38:21] *Sponsors.*
> 1:38:26 AG1.
> 1:40:06 Ridge.
> 1:42:06 Backblaze.
> 1:43:08 Savage Jerky.
[1:43:44] *Merch Messages #2 ft. Angry Dan.*
> 1:44:10 What was Luke's biggest hurdle to getting into fitness?
> 1:48:50 Do you see professions soon requiring AI use over manual use?
> 1:53:55 Is water block compatibility going to be on LTTLabs site?
> 1:56:28 How do you handle numerous tasks & deadlines?
[2:01:11] *Topic #5: Stack Overflow's OpenAI integration causes protests.*
> 2:02:58 LTT's upcoming video on de-Google-ifying your life.
> 2:04:56 Luke on having a dead link on a resume.
[2:06:22] *Topic #6: Intel's CPU crash over motherboard's BIOS profile.*
> 2:10:06 Intel's Arrow Lake's leaked specs & naming scheme.
> 2:11:26 AMD's leaked naming scheme, LTTStore's product names & quality.
[2:14:49] *Topic #7: AMD's x86 server share nears a third of the market.*
[2:18:41] *Topic #8: Sony's Helldivers 2 controversy.*
> 2:21:12 Linus on how this boycott was forced.
> 2:22:26 Regional locks, what's the point?
> 2:29:04 Billy Basso's Animal Well, funny storage & specs requirements.
[2:32:18] *BC Charity uncleared items for sale on Whatnot.*
[2:33:39] *LTT's BOINC Pentathlon 2024, placed 5th.*
[2:33:55] *Topic #9: EA discusses placing ads in games.*
[2:34:27] *Topic #10: Lenovo Thinkpad P1 uses LPCAMM2, a new laptop RAM module.*
[2:37:40] *Topic #11: Google's Find My Device feature.*
> 2:39:18 Yvonne's lost purse story.
[2:51:24] *Merch Messages #3 ft. WAN Show After Dark, accidental outro.*
> 2:52:13 Thoughts on natural storms interrupting GPS? ft. Northern Lights.
> 2:53:40 Do you see Linux gaining a significant market?
> 2:54:08 Thoughts on future of AI playing roles in the governments?
> 2:55:02 What OS feature do you think should be universally implemented?
> 2:57:08 Precision screwdriver ETA?
> 2:58:45 Ever found a device or tech installed where it shouldn't have been?
> 2:59:38 Is a conure rolling on the glass cage a good behavior?
> 3:00:31 What video game movies are or were you excited about?
> 3:01:32 Do you have a habit of downloading your product purchase data?
> 3:02:02 How do you screen for both career & behavioral fit for interviews?
> 3:04:01 Is DIY spraying & painting your house worth it?
> 3:06:37 Obscure LAN favorites that you struggled to run on modern systems?
> 3:07:18 How do you avoid Amazon? Should companies disclose it?
> 3:08:20 What are you looking for at COMPUTEX? Whale LAN update?
> 3:09:24 Would Linus consider daily driving a Sony smartphone?
> 3:09:55 How much did NCIX make out of selling physical games?
> 3:11:10 What made David become a writer & a host?
> 3:14:00 Thoughts on heat reactive cups that show internals of products?
> 3:16:14 What is your daily driver power bank?
> 3:18:24 Is Linus still using his Steam Deck?
> 3:19:00 Any person you previously met again who you thought was a fan?
> 3:21:22 What governmental tech infrastructure would Luke want to tour?
> 3:21:40 Tips & tricks for a new manual car adopter?
> 3:23:24 What is a memorable moment early in your careers?
> 3:25:25 How would Luke approach healing as a skinny apathetic person?
> 3:27:28 Most memorable times you acquired something?
[3:28:45] *Outro.*
Side note: donations are in my channel's about page. c:
Thank you once again for the timestamps
Thank you, timestamp guy.
damn youre fast!
Thanks again, timestamp guy!
How do you do it?
“L is for narcissist” was the funniest line ever uttered on LTT. Unleash the Dan!
What is this from? Can't seem to find it :/
@@sebstins it's from one of linus new house vlogs
@@sebstinsIt was in a video where they RGB’d the gaming room in Linus’s house, if I remember right.
th-cam.com/video/8dEIy1YXJ4A/w-d-xo.htmlsi=R26bU875oooFfGz5&t=534
I suspect the AG1 $100 monthly subscription breaks down as follows: $5 for the ingredients and $95 to cover the marketing budget.
Yeah it's not even that great. You're better off eating a bunch of vegetables.
Nah, the advertising budget just comes from all the initial investment money. That's $95 in dividends.
The Apple ad would have landed a lot differently if we weren't in the peak of AI replacing artists. Whether you agree with the anger or not, I think this is still a miss step on Apple's part to not even consider this reaction was possible.
I saw the ad and it is false advertising. No way the new Ipad would survive a hydraulic press of that size without even a scratch.
HAHA underrated humour
They also had an alarm clock being crushed... You can't replace an alarm clock with an iPad..
@@ffsireallydontcare Didn't phones replace alarms since before they got touch screens?
@@enderduck4253 For some.. but there is a bug with Apple's alarm clock application at the moment...
@@ffsireallydontcarethat’s crazy because I use my ipad as an alarm clock
To be fair Linus didn’t watch the ad - he just read the comments
And then shadow pressed them into oblivion
I heard that crushing/wasting perfectly functioning/serviceable tools to promote buying flashy new ones is pretty much on brand for Apple
Yawn. Every tech company is the same. The new android phones are just as expensive and obsolete as Apple’s.
Hmm, but Android, is a CONSTELLATION, an Ecosystem @@rustinpeace770
Apple is a monolithic MegaCorp - kinda different?
The ad is not even original, it's basically a remix of an LG one from 2008 XD
Nobody criticizing the iPad ad can explain why they weren't downright outraged about the various other iterations of this exact ad concept over the years. The LG ad, for example.
There's a reason people got mad about THIS ad specifically now and they can't articulate why, but they've all got some similar take to what you just wrote.
Apple can f&@# off in general, but creating your own spin to disingenuously misinterpret intent is always going to dump right into the manufactured outrage bin.
@@SecretSauceyjuice My particular reaction was a feeling of yuckiness: the juxtaposition of the objects' flying innards and the paint was a bit too splatter movie-like, and it's not as if the other ads playing with the same idea are particularly pretty. It's just too ugly, aggressive, and joyless: the destruction of artisanship and human-touch art resulting into a supersophisticated, high end… drab slab of glass and metal.
There are better ways to tell such a story. And this one wasn't even that original.
All the meta elements contributing to the rejection are legitimate, in my opinion. Linus can argue that the meaning of the ad is clear (which it is, the moment the press appears: at this stage it's such a stereotype…), but then again he himself usually dismisses Apple's self-greenwashing and pro-Pro arguments, so, he can't have it both ways. Part of such meta is that Apple claims to be pro-artists while it is known to be in talks with OpenAI and others to use machine learning products known to be quite anti-artists from their inception. Plus corporations in general behaving badly. I think we are past a tipping point regarding their PR.
The problem with steamOs is that version 1 was an internal one, version2 got released on the steam deck, and Valve don't know how to count to 3
except that is incorrect because SteamOS 1 and 2 came on steam machines and was debian-based and SteamOS 3 is what comes with the Deck and is Arch-based
@@devnol you're technically correct. but it whooshed you so hard.
@@NuclearAmouri I get the valve can't 3 joke but afaik steamos 1 was released? Might be wrong though
LOOOL DAN! "Tryin to eat meals not snacks" HAHAHA and it went right over their heads too lOLOLOL
Petition to add “You picked that??” to every timestamp 😂
how about a Shirt instead
😂😂yesss I’d definitely buy that
Where’s the new intro?
The new intro is not wasting my time with an intro. Most ppl just skip past it.
@@singhmastrYou're watching the WAN show. If you can't be arsed to watch the intro, but *can* watch a 4-hour VOD, I don't know what to tell you.
@@singhmastr It's a livestream. The intro exists to give you time to come in and let everyone know the actual video is starting.
Asking the same question. I guess they couldn't agree on royalties? I don't see any other reason why they wouldn't use it.
If you mean the into played last week, it was actually just a fan submission and I don’t think they were planning to adopt it.
Luke: *says any headline*
Linus: "You picked THAT?!"
The Apple ipad ad would have gone over better if it weren't so realistic. If it were stylized 3d animation, and the visual was more compression than destruction, with unrealistic visuals, we wouldn't be having this discussion. It's the time spent seeing these things realistically crushed that offends people. The same idea can be fun or distressing depending how it is expressed.
This is exactly what I thought too. When I heard what the ad was about before seeing it, I thought it was just gonna be the boring CGI infused compression.
1:19:00 "It's an L for nnnarcissist" is Dan's finest moment on camera. I've laughed at it so many times.
Edit: corrected Dan's quote ;-)
What video was that from again?
@@joostvisser8537 My wife vetoed my plan - New House LAN Room Setup .. about 8:50
@@joostvisser8537 Oh my god, this stupid content filter!... Let's try again... It's from My wife vetoed my plan New House LAN Room Setup at about the 8:50 mark.
@@joostvisser8537 its called "my wife vetoed my plan - new house lan center" or something like that 8 min and 50 sec in
I like "Tryin to eat meals not snacks" talkin about nuts at the end LOL
I feel like Linus is justifying the ad because he didnt have a reaction to it. I also didnt have a negative reaction to it, but the cultural connotations of an ad that offend an audience are a statement of that brands values.
Imagine if Pepsi had never issued a retraction after the Kardashian ad. Yes, thats a more extreme example, but since Linus was arguing less extreme examples its only fair to turn that around
The idea that Apple has come full circle from the 1984 ad to an ad that feels like a big industrial brother crushing the soul inside art is legitimate. The fact that Apple was corporate enough to issue an apology and leave the ad up is an unitended expression of their corporate soul-lessness.
I feel like Linus sees the world through a particular lens. Not a bad one, I just think it would be worth understanding for him.
I guess part of it for me is If you think this is the moment Apple lost it's soul, then you haven't been paying attention. There's nothing left for me to have a negative reaction to because I expect nothing from Apple other than to try to earn my money.
If you ever thought it was about anything else, then you've never listened to an earnings call.
Getting upset about this ad changes absolutely nothing about any of that. They'll just hide it better next time. - LS
@@LinusTechTipsYou're absolutely right that Apple's sole goal is to extract as much money from you as possible, while ideally giving as little as possible in return. This is the MO of all corporations under capitalism. Apple lost it's soul the moment it became profit focused (i.e., all publicly traded companies.)
Marketing is inherently an emotional thing. Commercials are not spreadsheets and data, they are designed to provoke an emotional response. Obviously, this commercial provoked a negative emotional response from a lot of people. I don't think that many or even most of these people thought that up until this moment, Apple's soul was still intact. They merely shared their negative emotional response.
I think the issue is that as someone who has decades of experience of close coverage of the tech world, you've come to expect this kind of behavior from large corporations and don't understand how other people can be shocked or outraged. Perhaps they're just not as jaded or cynical as you. Perhaps they are. Maybe they just saw something that made them upset and decided to share their opinion.
I've also seen this reaction from you when it comes to micro transactions in games. Every time an outrageous story lands about a gaming company doing x, your response seems to be that the time to be mad about it was when x first started, and now that it's happened, you can't get mad about it anymore. The fact that community outrage can and has repeatedly led to changes in behavior from large companies shows that this line of thinking is wrong. Just because it's happened before or is happening somewhere else is not a good reason to not be upset. I think you've just learned to accept that some things are crap, and you're not willing to even try to fix it because you think it can't be done.
@@LinusTechTipsthis is a symptom of being out of touch. They could have made the tools act like clay that became an iPad I would agree with you, but those things were crushed, “we destroyed your creativity, buy it back with a $1000 iPad” is what the ad said to me.
I think the most important thing about the Ipad ad, as it is a commercial, is how it makes the viewer feel and the goal of that feeling should be positive. I'm fine with the replacing of the tools, I think it's the destructive nature of the press that makes people uncomfortable or even outright depressed or sad.
To me, the intended message of the Apple ad wasn't obvious. I thought it meant to say in their typical hubris that you don't need all this stuff when you can have an iPad. Seeing all the destruction just doesn't feel good.
I believe the opposite is more effective and less controversial, an ad where you would see an iPad create things or transform into them
PSA: Lead crystal glass leaches lead into whatever is in it.
Google is mostly useless on giving any actual scientific results on the subject, but a government of Canada release from 2001 mentions not to store food or beverages in leaded Crystal, but it's fine to serve using it. Wash/soak new crystal with vinegar and hand wash only, don't use abrasives to wash it.
Funny how apple forgot to add calculator to that mix under press) 10:00
The iPad to this day still doesn’t have a calculator app by default 😂
There was an interview a while back with one of the… idfk, important people in Apple, and they gave a reason for not having a calculator app. They said it would be easy to just fit the iPhone calculator app to the size of the iPad but they wanted to create something a lot better, they gave examples like graphing, sigma notation etc.
So that could either be a major lazy excuse as to why they haven’t made a calculator app or they’re actually working on a really useful free calculator that could be used for many different fields.
@@danielkelsosmith They prolly know that making a calculator app will selll them 0 iPads, so they wont.
Or even something so simple as a rubber. THOU SHALL NOT UNDO.
That’s because the 3rd party calculators are so insanely good; myscript saves me hours weekly
hearing about the ipad add it sounded fine. watching it after i get the distaste for it, its horrifying, there is so much emphasiz on the destruction part of the action, its even called crush rather than compression, it conveys destruction more than it does combination
I have to agree. Their take was almost uncomfortable with how much. It just sounded like tech Bros not getting why peons don't understand what the marketing was supposed to be
I'm not *angry* about the ad, but whether intentionally or otherwise, they've created an apt metaphor for the tech industry's attitude towards creativity
Reminds me of the opening to the Barbie movie. Unintended messages. they didn't see how some would see the destruction of the old baby dolls.
They got ahead of them self
All of you are wrong and reaching, the fact is all the devices featured in the ad (including the ipad) have existed and worked in concert for over a decade.
Soft as tissue paper you are, if you get upset over the ad; you’re delusional and think too much of yourself.
@@burrfoottopknotno dude, this has been the case for a decade. You’re speaking nonsense.
All the jokers getting mad don’t even own an ipad or any artist gear 😂
Fake virtue signaling bandits lol real artist have been using ipads!
We get what the ad is saying!
Isn’t Apple arguably the number one enabler of digital creativity though?
About The Ad: I do not think anyone failed to get the message. I think artists have had a particularly furious reaction because it just very succinctly depicts the Silicon Valley techbro view of artists being substituted by tech-that-makes-art (see generative AI).
That's their selling point: this thin slab of metal and rare earths can do what dozens of creative tools used to be able to do.
We get what they were trying to say. That's not the issue: the metaphor they used to express that meaning is extremely tone-deaf.
They failed to read the room and said the quiet part out loud.
They didn’t fail to read the room that’s people interpreting it and applying meaning and metaphor that the artist did not intend. It’s like if someone creates an abstract painting, that’s meant to symbolize one thing, but I perceive it to be a mockery of a recent tragedy, that’s on me. Art symbolize many things to both the creator and the beholder. Just because I draw different meaning from it doesn’t not make the artist tone def. There are so many things that can be drawn to mean one thing to somebody, but can symbolically represent something entirely different to someone else.
LoL hilarious take
@@quantuminfinity4260 Except that in this case, the advertisement is for a company that pushes towards this replacement as Apple invests into GenAI itself.
There's a difference between "Hey, look at this video, we want to show how much art we can pack in a small form factor you can hold in your two hands" and "Hey, we're literally funding ways to completely remove you from the equation, let's rub it in your face with this ad that crushes almost every single form of art that could exist in this world into something we can monetize and market."
There is a difference between an ad that wants to make a statement or a quirky thing, and an ad that is literally celebrating the destruction of art just for the sake of one, very small, business item, by a company that is furthering said "progress".
It's not a question of "failing to get the message" or "failing to see the intent of the creator making it". We see the message, we understand it. But for a company like Apple, who is literally FUNDING said destruction of human art, to output a video like that is either to just drum up interest in a line that would be dropped down either way (through negative marketing), or just as a symbol of what their vision is for the future. And if either of these aren't being big red flags for you, then we have nothing else to talk about.
This is the correct take. It’s a lack of good faith from Linus to think that other people are mad because they don’t get the intended meaning.
@@kalebtroyer1500 nah it's wrong of people to know exactly what the intended meaning is, and assign their own intended meaning instead.
About the Apple ad: It doesn't make me angry, but it does disgust me.
When Zach from JerryRigEverything destroys a phone/tablet, he usually does it with the intent to show users how fragile the device in question can be, and that they should actively avoid putting pressure on these areas.
When Apple just goes and crushes things like a grand piano, which usually is anything but a mass produced product, but is instead dozens if not hundreds of hours of manual labor per piano, it just shows extreme contempt to the makers. There was no intent behind it, outside of marketing their product through the visual appeal of seeing things crushed (see Hydraulic Press Channel)
Edit: As for the "You can't joke about anything anymore!!" C'mon guys. You *can* joke about anything, but you can't act like babies just because some people don't find it funny. If you truly believe the joke you want to tell is funny, then do it and don't complain when other people have a different sense of humor from you.
I mean, I get that. But the manufacturers still got paid. I think that probably only a small subset of people making the piano would care about that. And some might even like it because of the fact that it put their art in front of millions of people.
@@JonathanTrevatt If I spit in your face and then give you $1000, do you think the disrespect is nullified?
@@JonathanTrevattYou can _maybe_ argue that the person who spent tons of time tuning the piano has no pride in their work and only cares about the paycheck. But are you seriously going to try to argue that an artist would enjoy seeing their work destroyed in front of a massive audience?
Nailed it.
Terrible takes all-round.
10:58 Yes, the point of that specific part of the video was: "Look at all the things you can do with our one single product". However, this was done on such a tone deaf way it reads as Apple spitting on all artist (after all everything that was pressed is relsted to art). Artist and creatives all are on the edge as a lot of dudebros from Silicone Valley want are creating soulless tools through A.I. intended on replacing them. You can convey the same message on a different way, but the ad feels like a slap on the face of all the artist that use Apple products like digital painters, musicians, photographers, video editors, etc. More so with the push of their M4 into A.I. focused tools.
Exactly, they're selling it as an AI tool & releasing an ad where they crush all the symbols of human creativity in favour of their metal and silicon
no one cares just get a new job, Mcd is calling
@@personaltydh8266it’s this exact attitude btw thanks for proving their point you ghoul
Aw, what a shame. Anyway, now back to important people and important topics.
11:49 i think the same ad could have done in a manner that was clever or respectful rather then destructive. Ex. Each item is shown and pinch zoomed and dragged into an iPad. I feel it is the destroying of the items rather then the idea that the ipad being a compact alternative.
I actually didn’t even notice an issue with the ad. I had a position similar to Linus (at 15:00 mark) but after seeing the ad in reverse I understand where people are coming from. Now I do absolutely think it was tonedeaf to the very real loss of artisanal employment happening literally this year. All they had to do was play the same video backwards and no one would have complained
Isn't this just the same bs that was "play the pokemon theme backwards, you'll hear the devil"
Thought we grew out of this crap decades ago
There aren't any issue with the Apple AD.
Even if it was a promotion for the ML model they are working on, and read as replacing legacy tools, it would still be fine, if optimistic.
The whole point of tools is to get more productive. E.g. Apple implemented the smart scissor to cut background and has good editing tools, especially the smart infill. It's all ML.
Apple camera for many year has been using the neural engine, EVERY picture taken by an Apple camera is touched up by Generative AI.
This is good.
I agree, I think somehow showing all those artistic tools coming from the iPad itself would've been a better way to send the same message
@@dizuko_ Nope, it's not anything like that.
@@vegetableoil4391 yes exactly this
Reference the 19:00 firearms are art, yes also lets not forget tchaikovsky used the cannons in his overture
Man I'm frustrated I didn't think of this to be honest
@@LukeLafrenierebring it up next wan show 😆
Or that guy on TH-cam who would recreate songs using various CoD guns
@@noTTYLer97i mean that's just a game, not actual weapons
An artist can state their art is making a specific argument, that argument can still be flawed and fundamentally wrong or even abhorrent.
The artist could even be lying - especially when that artist is a mega-corporation who is obviously smart enough to understand how people are going to interpret their "art," and knows that a certain type of controversy functions as effective advertising.
Yes it’s called interpretation. This is happening in Florida with book banning. They believe that art is fundamentally wrong.
@@TyroieThat's what I'm thinking! Artist are known to be dishonest when people asked what was the meaning. Artist would say "haha don't worry this art is actually just (A)" but you know that the meaning of it is actually (B) if you were paying attention.
Doesn't really matter what the artist says, people will interpret their own meaning from art 9/10 cause people aren't necessarily sheep in all aspects.
Then lay out how it’s an abhorrent argument or fundamentally wrong.
Just because it’s obvious what Apple was trying to say doesn’t mean the ad wasn’t in poor taste.
I’m not “outraged” by it. But I do think it was in poor taste.
yes, they should have considered a few more points of view. perhaps others at Apple heard "smash everything into an iPad, because it can do all of that" but not "film real functional items getting crushed and destroyed, many of which people have sentimental and creative attachments to."
Technology is marching forward. It always will. And right now, we are in a space where intensive skill is less necessary for simple expression of concept/idea - and that democratizes access to creating visual representation. The group that is going to struggle is, those that create what amount to low cost forgetable pieces that are firmly stuck in the digital space.
What has value is: Something that is needed, that few people do - or, something that requires a high degree of skill. The truth is, learning to draw? Take a year, practice an hour a day and odds are you are going to be pretty good. Now take that skill, add digital art tools and suddenly you can sell a bit of what you create. Now throw in generative art tools and suddenly: your skill set has no marketability. Especially when we start talking about tools that can take a crude We+ text input, and output a complete work that is "good enough" - throw in a bit of photoshop work and you have something really good.
What Apple's advertisement is, is a statement of "This is a product, that will allow you to create work similar to what is producable with all of these tools" - and it is. That isn't bad taste: It's reality. If you have a different cultural take: Ok. In my opinion, apple should not have appologized - but instead, invited those complaining to create a re-imagining of the advertisment to share the same intended message: Turn it into a competition, throw 200k grande prize, 5 second place prizes of 100k, and around 20 10k prizes. Have Apple approve the top prizes, and open the 10k prizes up to community voting. And the entire reason? Because it celebrates diversity without ever appologizing - but beyond this: It puts the onus on those complaining, to step up.
We as a society, need to stop elevating manufactured controversy. We need to stop presuming everything is attacking other cultures. We need to stop being so sensitive to different view points. And we need to stop apologizing, and start having conversations.
@@formes2388 And we need to make sure poor always stay poor.
@@formes2388 bro no one's reading that. but I'm happy for you, or I'm sorry that happened
It can be artistic expression. And Apple 100% has the right to create it, post it, etc. I also have the right to dislike it and find it distasteful.
Imagine if the commercial was about how the iPad brings people together to create things, and we watch as a group of people are gruesomely crushed in a hydraulic press, the blood squeezing out and pouring down its sides, and it opens to reveal the latest iPad.
for me, i think the biggest miss is from how they're trying to give the idea of compressing everything into a single ipad.. don't crush or destruct those things, use other way, like for example oh i dunno, making someone to put all the things in a funny or wholesome way (and not destroying all the things) into the ipad, give the idea that it's compressed into a 5 mm thin device, NOT needed to be destroyed to be able to fit into an ipad
So make the ipad a non-euclidian door?
That sounds absolutely horrific yet awesome- someone please make a parody 😆
@@b1txhthat’s so stupid tho. There’s no reason to get upset by that. None of those things were valuable or special or otherwise interesting. They’re just common tools. Get a grip
Did you ever see the original Pokémon ads?
Schoolbus full of Pokémon sent to a trash compactor to end up with the Gameboy.
In response to Linus' hot take on the reaction to Apple's ad:
It isn't gatekeeping, it just how they're feeling. There may be more outrage in the world than there used to be, there may not. But I am sure that more people are reacting to outrage than they used to. Too many people are taking others' expressions of emotion as tho it were a statement of objective reality that they need to argue against. But it's just their emotions about something. Even if they've phrased it as tho it was an objective statement, it is just a subjective statement based on their feelings and should be accepted as such.
A bunch of people didn't like the Apple ad. So what? It is worth engaging with any arguments they made, but if you're arguing against them being upset, then you're the fool for getting drawn into that.
The gatekeeping comment was specifically about certain artistic expressions being described as not art. That is gatekeeping. Just because you don’t like wraps on… a word that TH-cam will delete my comment if I write, doesn’t mean you get to keep those people out of “art”.
Luke's summary of Valve: they make so much money because of how much money they make and thus have to spend the monsy they make on something but they're bored because of how much money they make so they have to soend it while they make so much more money.
I don't think you have to take a side on the ipad ad. Apple is usually really good about making ads that make you associate a feeling with a product. I think the ad this time was too open to interpretation and missed the mark, hence the controversy. There are many less impactful ways to convey the same idea while getting the intended feeling. I saw someone give the idea of doing a treasure chest sort of concept, but obviously this isn't as impactful as a hydraulic press crushing a bunch of stuff.
Yep. Apparently a lot of people have a negative feeling now, and that's not what Apple wants.
See thats the issue, people see the hydraulic press as "crushing" and "destroying" instead of what they were implying as "compressing"
@@ventilate4267 I already had an idea of how to fix that: have the other stuff come back out as people listen to the music/view the art/etc.
That way it's clearly "You can put this stuff in your iPad", not "your iPad replaces all these things."
@@ZipplyZane Literally just playing the exact same clip in reverse I feel would have had this go over more positively. Starting with the iPad with all those various tools spawning from it gets the exact same point across in a way that doesnt feel like an "F your craft".
@@ventilate4267 The instruments are disintegrating and oozing out liquids as if they bleed. Seeing a guitar or piano get destroyed for no reason hurts any musician. Looks a lot more like destruction than compression to me.
14:40 I think it’s CGI because after press machine is lifted, the slate is completely clean while the rest remains splashed with paint. Also, wouldn’t it be too expensive to do that ad with a real press that is so comically large?
The outrage about the Apple Ad to me is almost like a reverse elitism. Apple, with expensive products, are associated with the privileged. Yet the attitude here is that seemingly if you don’t own a £40k grand piano, or have a painting room filled with canvases you’re not a real musician or artist rather than recognising how the iPad has condensed these tools so anyone can use them anywhere.
Most of the artists I know are creating with what they can create and will not argue anything near "not a real artist" to anyone. To many an iPad is an unsurmountable thing to buy compared to some cheap paper or an old beat-up $40 piano they've learned to play on and are emotionally attached to. The value of the instruments is not monetary, it's sentimental.
@@Algoindeit’s def sentimental. In 2001 I bought an old used bass guitar for about $200 from a used item store, eventually after many years of touring and music making with our punk rock band, making an album, etc.. the guitar went up in flames when my friends gf burned half their house down from a forgotten candle.
Up in smoke, the guitar/instrument I wanted to give to my kids one day along with our album to show they could do it too.
At least I still have the photos of it but it’s not the same
@@ChristopherAndersonPirate damn :(
Apple doesn't care about any of its customers.
Yeah duh ofc bro but that’s not the topic here is it 🤦♂️, neither does Nintendo pieces of 💩 but why we not discussing them because that would be random this about apple and apples specific ad
WTF apple always took care of me.
They changed devices without any problems even if it was my fault. They paid me my money back when I forgot to cancel a subscription on something without arguing.. I don’t know where your thoughts came from. Yea the devices expensive yea their handling with right to repair is not so good. But the interaction with me the customer was always great and they tried to solve my problem as quick as possible.
I’m in the ecosystem since the first iPhone and before I had iPhone and not a single device broke from regular use. And I have to say since I do apple care I treat my devices like shit but they still work.
@@ainz4604l
@@maxgiersberg as someone in smartphone sales, you are fair to have you're views but even tho they took care of you doesn't mean apple cares its the individuals at the store's you go to that care. But as an overall the company loves money not their customers. Nor do they care if what they sell is value. no company that is public has a soul. they are villains by nature
@@ainz4604 I know what you mean! We live in world of capitalism so every company wants more.
But as an example. I bought the AirPods Max an got a new pair though apple care three times first I got caught on something and They bend got new ones without arguing. Then I was in a car accident and they where completely crushed got new ones. Then I forgot a cable was plugged in and rushed too my door because somebody ringed. And the chargingport was wrecked. Got new ones all within one an a half year.
All of that without any issues for me fast and nothing except shipping to pay.
Imagine if instead of artistic items it was a load of classic, rare consoles and pc technology. All to promote a handheld playing Clash of Clans or Raid: Shadow Legends.
It doesn't matter! There is so much other stuff to get upset about!
If you're argument has to revolve around nostalgia, than you might as well take the L.
An ad crushing a bunch of classic consoles into a Steamdeck would also be fine. They're just pieces of metal and plastic that are just mostly e-waste anyway.
It's fine to have nostalgia and attachment, but don't expect people who are actively involved in an industry where the goal is to streamline and improve on those tools to care or understand.
A phone/tablet can emulate all those old, rare consoles and pc technologies. Retro gaming is one of the coolest things you can do on them
@@thomasphillips885 why bring up other stuff when talking about a tone-deaf advert? “But what about-isms” are pointless. A trillion dollar company creates an advert where they crush inexpensive create tools to hock a $1000 iPad, can’t you see how that bad, too? Also people can be upset about. Hundreds of things at the same time.
If you don’t think this isn’t or has happened. I’m not sure what to tell you. How are we to stop an individual who owns those items? I never would, but I’m not in denial it’s happened
Writing this on Sony Xperia 1 V. I love it. 512gb internal + 1.5tb microsd. Good camera. Does nice things with my alpha camera. Still had 3.5mm headphone jack. Best replacement for my Note9.
I have an Xperia 10 V because I'm a cheapskate (also battery life is pretty important to me nowadays), but I also enjoy the headphone jack and expandable storage. If you want those and also either water resistance or good performance, then you pretty much have to go with Sony. I didn't need the performance, but water resistance is good to have.
Thinking about same route. Writing on Note 9. Gonna miss the pen and custom roms
5 V user here. Literally the only phone I could find that was compact and had front facing stereo speakers. Love that thing
Here goes my appreciation to this comment section, I hope one day I will be able to rock Sony phone too
@@leonro i got a 10 IV, got a pretty good deal on it too. The battery is amazing, i can just pop my dashcam's sd card into the phone to copy footage. Was wondering about the V, does it also have pretty bad speakers like the IV does? It's not very loud even at max volume, basically my only gripe with it. And the camera is pretty bad, but I don't really use it so I don't care.
3:23:10 linus and Alex in a car video like throttle house throwing jabs at each other would be something I’d love to watch lol
What Linus is missing here is that we have different interpretations based on our cultures and biases. For example, as a tech head all I saw in Apples' ad was them just compressing that whole stuff into a thin iPad. But maybe an artist saw it as the destruction of what represents his livelyhood. I understand their frustration and anger.
In the case of high labor hour instruments...artists view themselves as caretakers as much as users, and everyone seems to have an origin story for the special ones. The industry revolves around the pre-owned as well. My mother is a cellist, and I've heard about her ancient bow, the hair, the random now illegal to source componenets....how many times? This is almost exactly the same as you see with classic cars, or even just low volume exotics. If Porsche, for example, ran an ad campaign where they destroyed a 959 or a Singer restomod they'd get absolutely roasted.
The real problem with the ad: as they squished all the stuff, they showed it overflowing the press; it was a result of trying to show their ray traced 3d items, but it comes off as hastily forcing everything into a box without caring what’s lost…
In a lot of ways, many artists of those items feel that the IPad Pro kind of does that in the real world, and those same artists are most likely going to buy this device; but, they don’t want to be reminded that it’s happening.
Similarly, it is overblown, which is what linus was saying.
The thing Linus missed* is it doesn't matter if people are misinterpreting the ad or reading too much into it: it's on Apple to anticipate that reaction.
If you can't discern that depicting the destruction of artistic tools and implements - using a hydraulic press is meant to be a striking image, not a gentle one - then you shouldn't be in that line of business. Apple failed to read the room on how this could be seen as symbolic of corporations using AI (or technology and automation more broadly) to crush and replace human creativity.
This might be a tempest in a teapot, but it's pretty easy to see how the media landscape would latch onto this narrative - seeing as they are the ones currently feeling the most threatened by AI. A company that seems to pride itself on "getting" the zeitgeist should have seen this coming.
Of course, some of this controversy may be intended (at least in part) for marketing, anyway, and Apple may not have cared had the negative press not gotten to the point where they felt they needed to pull the TV spot and apologize. So I suspect it did at least rankle some people in their own social circles enough for them to issue an uncharacteristic apology.
All of that said, yes, it is overblown and I don't personally have any issues with it. 😁 At least it's not trying to provoke us PC people again like their Mac vs PC or "What's a computer?" commercials. Let Apple's own creative community go after them on outrage ponies and with virtual pitchforks this time. 🙃
* just in case Linus reads this: yes, I know you probably didn't actually miss it 😛 Respect for your ability to look at things from many different angles.
Your triggers are your responsibility.
(I understand this may not actually be applicable to you, but as a generalization I stand behind it.)
M3 was based on the TSMC N3B node which was the "special" node for Apple only and isn't compatible with the rest of TSMC's N3 nodes. M4 is based on the N3E node and is the industry standard and results in higher yields compared to the N3B node. TSMC and Apple worked on the test run of the N3 node family with the M3 chips. M4 chips are also made from the ground up and are totally revised. It makes no sense for Apple or tsmc to go back to an inferior node technology. That's by Apple went with M4. M4 Ultra will release in Macs, just have to wait
It’s also weird to me that he called it “Mind blowing” that the Studio is still on M2? That came out less than a year ago.
1:30:00 Linus says Nintendo don’t look backwards when naming… NES -> Super NES, Gameboy->Gameboy pocket->Gameboy colour->Gameboy Advance, Wii -> Wii U.
My money is on it being called the 'Switch Up'.
He's right in the sense that Nintendo has a habit of completely changing the name. Xbox is always called Xbox. PS is always called PS. Nintendo had NES, N64, GameCube, and Wii for consoles. Gameboy, DS, and Switch for handhelds. They will only ever go a couple generations deep before switching naming schemes. DS or Gameboy has the most iterations and you could argue that PS or Xbox has more than that despite Nintendo being in for much longer and on two different console markets (home vs handheld).
@@An4lAvenger ok
I think you entirely missed the point. They don't go back and call things similar to much other consoles. E.g. they won't can the next thing the "Switch Advance" or the "Switch U" or the "Super Switch".
But it is the next one after the Switch, so they might still use the Switch name. They don't look back to older product families and reuse their names
You completel misinterpreted what he was actually saying
Can't wait to see you guys drive the ionic 5 N. The fake electronic gearbox is epic!
For me the apple ad implied something different: With AI many of these artists aren't needed anymore. If I need a logo, a background, a jingle or whatnot, I don't need to pay an artist anymore, I just open an iPad app, type in a few words and out drops my ready-made piece of art that no artist will be paid for.
Maybe I'm just a silly contrarian, but I don't like companies pretending to be eco-conscious and simultaneously destroying precious items that the less fortunate could benefit from for an ad.
17.45 "we would not have the same conversation" because a shovel is a mass production tool. A piano, and most other musical instrument, is a work of art
go destroy a cello and say to the guy who spend month carving it that it's comparable to destroying a shovel
Bruh both are mass produced. Thats why you can get them so cheap.
Even so, Art is subjective. That Ad is a form of expressive art. Whether or not you think it’s worth it is subjective. I think many pieces of modern art are needless. They might not have destroyed tools to make it, but there was large use of resources and opportunity costs that many would consider wasted and those millions could have been put to something better.
We get it... Your faux outrage is like totally legit. Art, blah blah blah... Totally girl.
Siding with Apple? Well, it's not like you've never been wrong before.
I was a little off-put by the ad. I understood what they were going for when I first saw it, and didn't think they intended to portray that the iPad REPLACES all these things. But the destruction of all of those beautiful human tools made me feel a certain way. I wasn't mad, just a bit, like.. Damn.
You shouldn't see it as destruction, but more as a condensing into something that bring all those object together which is the iPad
@@jordanpulciani1526 that’s the idea, but in reality those items were just destroyed. They weren’t condensed or distilled into anything, they were perfectly functional items turned into garbage.
Art isn’t just what the artist’s intends, it can also revel their values and morals. With this ad you should also subconsciously view Apple as a wasteful and destructive company.
I don’t think it’s a bad ad, it accurately portrays the values of Apple. I think it’s a sad ad because they lack the shame needed to comprehend their lack of values.
@@connorm3436 ok yeah, they broke stuff, but c'mon, that's something that should already have been highlighted as an issue decades ago. Apple was not a good company before that add came out.
@@connorm3436 if people are only realizing that a billionaire multinational tech company is bad only because they broke objects in one add, then they were willingly ignoring how wasteful the company was in the first place
@@connorm3436 Well said
apple's message: own nothing but our ipad and be happy. the ad is the equivalent of burning a pile of computers with an effigy of linus sitting on top and when people get upset about it we say "we're just trying to say just how fire linus tech tips is".
I am an avid Apple user (as you will see from all of my posts) BUT it is not the case with the video. I also play a musical instrument, when you spend hours learning an instrument it evokes a special kind of repulsion, because of the bond that a musician (and by extension any artist) has with their instruments. Analogue instruments take an artisan to craft, tune and in some cases cure to give a specific Tone. It is the reason a Stradavarious, as they are time locked to a period of tree growth in a specific wood due to the banding of tree growth in the resulting wood. To see that destroyed is like me taking one of your best personal computer build (maybe the ones in a desk) and deliberately spilling coke into it and film the computer dying and then crushing the desk just for a video for an ultra thin and light Intel Core Ultra based machine.
1:18:41 L is for narcissism is what made me love Dan as a personality
I'm surprised they didn't talk about the most notable thing about the new iPad Pro, the screen. 2 OLED panels stacked together, 1000 nits of fullscreen brightness for both SDR and HDR and 1600 nits peak brightness.
Technically caught it live! I would love to see a pic of baby Linus with a GIANT hershey bar 😂
The thing about the Apple ad for me is not the point - I got that instantly, it's actually obvious; "we crushed all of this stuff into something that's so compact that it looks like we put our old iPad in a hydraulic press, which is exactly what you're seeing!" - and from that perspective, it's actually great.
What gets me - and is the reason I despise the ad and will NOT even harbour the idea of buying an iPad because of it - is that it so egregiously destroys so many obviously personal, sentimental, meaningful objects. The game over screen for me is the crux of it; yes, you crammed that into it, but at the cost of the end of the line - _and the life_ - of what came before it. Nostalgia, memorabilia, happiness, lessons - we see them, took them, destroyed them and turned them into this, so you can use it, instead, to make more.
It hurts to watch, even though it's a great *ad.*
Completely manufactured outrage. This is stupid.
@@CanIHasThisName I don't think it's manufactured, even if I agree with Linus in that the thing that upsets me isn't necessarily the intention apple had with the ad. You're allowed to dislike something for your own reasons regardless; it's like disliking ice creams, it doesn't invalidate that they were made for people who do like them, but that doesn't mean you have to.
Definitely a hot take. Swap all those items with a person and see if it reaches the same feel...
Also, they left up the ad in TH-cam (which I think is the right choice, because then there would be others reposting it to have it archived), but said that that ad would not be used on TV, where it was also meant to go.
Linus, I think the outrage only exists due to the existence of competitive AI pressure. I think the same creatives who are worried about their job becoming redundant with AI are the same people who are outraged about this advertisement. If this advertisement was made five years ago when AI didn't exist yet then I believe there would be no controversy.
The idea that intention of the artist alone is sufficient to establish meaning is just wrong. If it were true, then unintentional offense wouldn't exist. To use an extreme example: the little kid who says the n-word but didn't know what it meant would be fine. But they aren't. They're told they're being offensive and told to stop. That the kid didn't know is just a reason not to hate the kid, not a reason to say the message itself was okay.
No, I suspect he reason Apple hasn't pulled the ad is that Apple is okay with this reaction. Either they intended it to drum up some buzz, or they are adapting to it. The release of the M3 was already more lackluster than the release of the M2, which was more lackluster than the release of the M1. They want the boost. And they think they have a strong enough brand that people will be okay with it. Heck, they know people will now want to go see the ad.
I don't know what has happened to make people think intent is the full extent of meaning. No one actually acts like it is in practice, but you constantly see these arguments. Apologies for misunderstandings wouldn't be a thing if the intent was the only thing that mattered.
(Also, I don't know why Linus thinks advertisers are upfront with their intent. That's not how PR works. I know he tries to have integrity and transparency of intent, but that's not how the industry as a whole works.)
People were pissed because Apple destroys guitars and pianos that people can use over an iPad not everyone can afford.
It’s tone deaf. It’s not that people don’t understand the message.
Musicans smash the guitars all the time. Do you think that's also wrong?
Very typical of Linus from my experience. He assumes a lot about what people are upset about and dismisses the reality of what they are upset about because it's not what he'd be upset about. Very frustrating.
It doesn't matter that they can't afford it, the dead battery in their current model will force them to buy the new shiny... The only way to win is not to play.
What is the logic here? Am I supposed to be upset that people use guitars at all because I can't afford them. You know that pianos costs thousands of dollars? Am I supposed to be upset because someone uses it for creativity?
It's an add that actually shows that you can save tons of money and still be able to create.
@@tylerN76796what musicians? If you mean some douche with temper issues - maybe. Most adequate people love their instruments.
Super excited about the upcoming video on de-Google-ifying your life. This is extremely relevant to my desire to not support Google in everything. As a long time Google lover, I now recognize their stagnation. Bard/gemini knee jerk/panic response to open ai, the buggy phones every year, literally no updates and fixes for nest speakers/assistant for years, just killing whole services people actually want and use, the list goes on.
Aww one day I'll catch this live. Love you guys!
that hydraulic press might have been the most disgusting and most dystopian thing i've ever seen. it's unbelievably out of touch.
i don't care what apple meant to display, for me the destruction of the artistic tools is symbolism for the destruction of art and artists in the modern age by huge corporations and AI.
Says the person who likely shoots people in the head in video games for the lolz
It could have been better if the hydraulic press slowly made all the stuff smaller and squeezed them into the iPad
The point with Apple’s App Store isn’t their 30% cut it’s that it’s the only store people can purchase from.
I mean, it’s both really.
true love for you guys and your community! im so looking forward to the full ramp up of labs
Linus always randomly reminding me about Liero, that game was SO fun back in the day
Arrived just at the end... Oh well, that's why it's recorded 😅
The Apple crush ad is becoming a great marker of sociopathy; like asking if seeing a dead squirrel is sad or if you find funerals places to pick up a date. Does seeing beautiful instruments of art being slowly crushed by a cold industrial press bother you? No? Ooookie dokey.
I think the definition of sociopathy is getting pretty broad. My, how judgy society has gotten... if you don't think like me you must be sick and broken.
*sigh*
The biggest problem with the ad was that it is true in most ways that matter. That's scary in a lot of ways. What's disturbing to me is that Apple is so disconnected from reality that they ever signed off on it. They really have no idea what kind of shitstorm is going to hit when the job losses to AI start coming in earnest. The screams of white collar fury will make the old blue collar protests about robotic automation seem like a grocery store tantrum.
I think we should calm down on the armchair therapy here
Did Linus just pay his potential robbers who were being very difficult in returning the stolen purse. lol.
1:28:23 Technically it wasn’t just Game Boy SP, but Game Boy Advance SP, just a revision aka a PS Slim could be, but it brought that massive feature that was backlight, (by the way in case you wondered SP stands for Special Project)
The x iPhone formerly twitter iPhone😂
Linus I think you're missing the point of how something can be tone deaf while still maintaining the original meaning. Someone can make any piece of art with intention and a meaning that they might think is obvious to those around them but it becomes tone deaf when the person or entity doesn't realize what the larger audience actually believes. Sure, there is definitely an argument to be made that to most apple users that advertisement isn't tone deaf, but to artists, musicians and the like it comes off as dystopic and lifeless. None of that means apple intended to make a dystopic and lifeless ad. What they intended to make has little impact.
The Fort Minor reference got me laughing way more than it should have
The way Luke's face contorts while _probably_ reading some wild merch message kills lmao
@ 3:10:22
dude that ad was ass
@@tylerN76796 nah touch ass
@@tylerN76796 touch a.s.s.
i get what apple meant with that ad, but as a musician seeing all those instruments get crushed for the sake of an ipad commercial seems really wasteful and depressing since they could've been given to people who need them. i'm pretty sure people of other professions feel the same way.
Linus seem to assume that the ad was trying to say that all these things can be combined into an iPad. But at the same time seems to expressly reject any other interpretation as just being wrong. The ad was just visceral destruction, and then they equated that to the iPad. And he can't see why people would be upset with that?
Realistically here, those were prop items and likely just functional enough to look realistic but not actually full on the real deal
That Bacon Jerky sounds great but the shipping to Canada is $36 USD !!! No thank you lmao
Lol, arrived just in time on Floatplane to see Luke say Byeee. I think I'll catch with this later, on my Saturday morning. Time for breakfast now! 🎉
Hugh Grant to Apple: "What the hell were you thinking?" LOL.
Jay Leno to Hugh Grant in 1995: "Let me start with one question... _What the hell were you thinking?"_
Linus, people didn't misunderstand the Apple ad metaphor. People were upset because they destroyed perfectly good instruments and equipment that cost hundreds of dollars during a COL crisis.
Nonsense. He said it best, it's manufactured outrage, nothing more. Now people are just looking for ways to reinterpret the reasons why they're supposed to be mad.
We don’t even know for sure if they were real or CGI…
For SteamOS on other devices than the Steam Deck, Valve recently contributed to Nvidia GPU support on Wayland. Meaning they are working on supporting Nvidia GPUs on either one of their future devices, a licensed third party devices or for a generic SteamOS.
Scottish Switch would be the Switcherooni and cost 300 Smackarooni's
While I totally agree generally with Linus and Luke re: iPad ad, I'd argue that it clearly wasn't "obvious" enough if that many people took issue with it.
Imo, anyone with half a brain at Apple would've been able to see the parallels between the ad and AI fears, as they were pitching/developing it. Heck, if you can substitute the words "iPad Pro" and instead put the name + logo for OpenAI in, and the ad here *still* makes sense and works, it might be a good idea to regroup and re-analyze your messaging.
The whole point of being good at your job in marketing is to take things like that into account. Sure, people misinterpreted it, but Apple could've been smarter and seen it was incredibly tone deaf.
I honestly think the issue for Linus in this case is the lack of emotional reaction initially.
When I as a musician saw that ad, it physically hurt. It doesn't matter how Apple meant it because to me, and a lot of people, it just was physically painful to watch. Art is meant to invoke emotion, and this has failed to do that for a lot of people.
I personally cannot watch that ad without feeling pain. I think it's pretty obvious that many people would be able to feel similar pain while watching the ad. That's what's tone deaf about it. They managed to release the ad without being able to realize that it could be physically painful to watch. If they as a company weren't able to understand that, then that just conveys to me that they don't understand artists.
Yes it's an emotional reaction, but also, if Apple manages to release an ad that makes artists mad, which is one of their main audiences, then they just clearly fucked up.
I'm not particularly fond of apple, but I recognize how iPads can be quite good for art in many ways. The ad makes me feel disgusted to consider buying an iPad for the things it's better about.
If you don't have that emotional reaction, I understand why it feels like manufactured outrage. And yes, at the end of the day it is just an ad. But humans are emotional beings, and making a video that shows people's childhoods, people's lives, people's work being viscerally destroyed and replaced by a slab of aluminum and silicon. It is just *physically* painful.
I don't mind so much that you, Linus, might not care so much about it, but I do want you to at least understand why people are mad.
I mean just do that add in reverse, instead of crushing instruments into an iPad tear the iPad apart into instruments, or have somebody with an iPad show up to a group and they all reach in and pull out an instrument (or implement) and you end with a band or even orchestra playing, same message different vibe
I wanna see Linus's reaction if it was laptops, desktops, consoles, server racks, RTX 4090s, etc that are getting crushed instead of creative instruments. What will he feel if the tech he loves are getting crushed in a hydraulic press just for an advertisement?
Linus, I agree with you that the apple ad is ultimately a small thing that is going to blow over. But I think you are very off the mark in focusing so much on intent, suggesting that audience interpretation should be overridden or obviated by authorial intent in media. "Death of the author" would be a useful concept to catch up on in media criticism.
Also, it's just weird that apple would go forward and publish the ad when, very clearly, a lot of people just find it vaguely upsetting and distasteful to watch a lot of objects that they have sentimental feelings about being slowly destroyed.
Linus: "There's only so many dogs you can cut open at a time. There's kind of limits y'know."
Luke: "Sad but true"
Apple, in 2024, made an ad that has really prominent dystopian vibes when it comes to art. Whether they meant to convey that or not, it just does. It’s tone deaf the way giving a cop a pepsi is tone deaf. Everyone understands their intent, and no one gives a shit. It’s very strange to see Linus not engage with what people are saying at all, except on a surface level. He’s usually good about these things
if the apple ad bothers you, then you have bigger problems to deal with than an apple ad
Because it's pretentious nonsense
Why is giving a cop a Pepsi tone deaf?
what they should have done is have the press open, and all the old stuff was still there, fully intact. Respect for the past, progress for tech. the colors dripping out of the machine also felt strange.
I appreciate the wacko that called them "Lentils, Lungs and Door". 🤣
15:30 gave me a good laugh 😂
In all this apple ads controversy, Linus forget, significance of "wording". Squashing tools meen destroy it, not compress it.
Imagin ads where they squish peoples in ipad, to express something like "its tool to connect you with society".
Its bad expresion, even if they dont meen it.
While i see Linus' point and disagree with it what strikes me is how Linus seems to try and invalid peoples feelings on the sumbolysm of the ad and expressing it. Everyone is entitled to their opinion, striking that down is just weird.
It’s a slippery slope when people start to things out of nowhere and create an issue.
It’s fine to feel the way you do but instead of calling out the ad use it as a way to speak about the subject. Doing it with anger only causes division and seldom brings resolution.
Yea, I get what he's saying but i also don't think he understands how passionate people are about musical instruments, particularly ones that fit in classical bounds.
I have a friend with 3 pianos and 5 violins because they would have been dumped otherwise.
Passion for music and instruments runs real deep and then mix in Linus's correct observation that the artistic community is particularly sensitive and it's blown up..
Really don't understand why they didn't do a full CG ad.. then they could have said thanks for proving our tech is good to any critics, this was all made on m4 ipad... Would have been a HUGE win for them.
Also idk if I understood this wrong at 27:19, was he making a joke or did he like ban someone from chat for that message?
@@pasi123567that was a joke
As someone who has used PIPs before, I can honestly say I rather do that and help people improve than firing them. It's much easier to have that conversation than to let someone go. Are their companies who fire people using PIPs? Sure, but that's not my experience and that's never the path myself or managers around me ever want to take.
Ignorance is ignorance. Just because Apple makes an ad that's defensible because they provide a reason behind what they made, that doesn't mean it isn't out of touch with the audience that they built their market dominance on.
About the ad, I agree with your interpretation of what Apple is trying to do, but execution to me was an issue: particularly seeing a piano crushed is quite confronting. Destruction of classical music instruments is a big taboo for that community.
Apples refusal to allow users the option to install macOS on iPad is mind boggling. Would be the perfect device for a lot of people.
Because people will buy Apple products anyway so they know they can get away with almost whatever they want. And no, before anyone even starts, I don't want to hear how Apple is "just as bad" as other companies. No, in many, many comparisons, Apple is worse. And even if some companies might be "just as bad" as them, it's not a damn get-out-of-jail-free card. This isn't a competition where only the absolute worst companies deserve pushback.
That’s exactly why Apple won’t allow people to do it. Apple wants people to buy an iPad, MacBook, iPhone, Apple Watch, AirPods Pro…etc. If they put macOS on an iPad people wouldn’t need to also buy a MacBook. Apple doesn’t do things their users want.
On PIPs, in my 20+ years in the software industry, from an IC to a director role and everything in-between, I've seen them actually bring an improvement and pull out an employee from spiraling out of the company maybe two times, if I'm being generous. I swore that I would not treat as a nuisance anyone who I need to put on a PIP and that I'll try in my earnest to help them get back to their feet, so to speak, as I thought it was always the fault with the management... Sadly, I was wrong, some people you just can't help no matter how much you try.
If deemed under-performant and offered a PIP or a social/exit plan, go for the latter, statistically speaking you'll do much better.
I'm not surprised at Linus's take on the Apple ad, but I highly disagree with him.
Skill ups most recent video has an explanation that perfectly describes the Apple ad, it exhibits a lack of care for the people that actually make art
How? That digital art has been an issue for decades???
@@XxZannexX I don't know, I make both physical and digital art but I don't have any issue with the ad(except it seems LG already made a similar ad years ago)
About the ad: While I agree that what Apple meant by it is unproblematic, it still yikes me when I see those tools being destroyed, it is not a pretty or a remotely enjoyable sight.
Why? Throughout history, humanity has thrown out and destroyed its old tools for newer and better ones.
@@infinite683 Because people tend to get sentimental about their tools and learn to treat them with respect, so seeing them be destroyed feels very wrong.
Not to mention that "better" is subjective. You wouldn't be surprised to see a musician write a song using their first ever guitar even if it lacks a string and has mold all over it. It doesn't matter that there are better tools, they are all potentially useful.
it's just an ad lmao you people get so upset over literally nothing
@@infinite683 The old tools (at least in concept are not necessarily thrown out). People still use bristle brushes. People still make retro style games using the old tools. New tools and old tool especially in subjective mediums like art can coexist. If someone enjoys the process of painting on an easel with brushes and ink, an iPad (which while is capable of emulating the end result) cannot emulate that specific feel of doing it that way.
To reiterate. Art is subjective, there is no wrong or right way to go about it (outside of maybe theft), so the implication apple is making that an iPad is a replacement for all the tools (especially in such an aggressive manner) rings foul to many artist who enjoy making things with those tools.
@@infinite683they weren’t old, they were all still useful and much cheaper than an iPad. It’s as if Apple is saying through this garbage away and buy an iPad.
My first pc case was a Corsair C70 that had handles. I loved it. Never had a Gamecube.
Loved Linus' genoristy to give money to the person that gave back Yvonne's purse
And then they say crime never pays!