My grandmother lived on Long Beach Island, NJ and spent winters snowbirding in Florida. At some point in the mid-1970's, she wrote a letter to Gatorade saying how sad she was she couldn't find it back home, so the company (probably realizing she lived on a beach resort island) courtesy shipped a case of the stuff to the Beach Haven IGA, as well as to one to her. As far as we know, that was one of Gatorade's first appearances in the northeast. We used to have a copy of the thank you letter they mailed her. I kind of wish we still did, because in hindsight that was kind of a huge thing.
@@nelzelpher2088 Pedialyte is an electrolyte replacement drink for when you are sick. Its found in the baby isle of most grocery stores and Walmart Target type stores because of the way its marketed for babies and children who often tend to get diarrhea and can die from malnutrition otherwise. But doctors recommend it for adults too. I used to hmget strep infections with severe diarrhea and I'm certain this stuff saves my life. I could drink Gatorade all day and feel nothing but this stuff would get me right back up. It has much less sugar and more potassium and sodium than Gatorade. Its usually pretty strong so you might cut it with water 50/50 but it depends on which one you buy I guess.
An interesting topic too is Powerade is sold in fast food restaurants: McDonalds, Sonic, Wendys, Whataburger etc. so im surprised they don’t have more of a market. Gatorade ABSOLUTELY wins at bottle sales but i’d be interested in that aspect of Powerade.
Coco slider. I used to work for Quaker Oats and after for Pepsi. Gatorade was our top product at Quaker. Our go to market strategy was to be present at locations where people associate the product with sport... hence nba, nfl, nascar etc.. so that when people do excercise they will imitate their favorite players that are drinking the product. Also, having Gatorade at fast food restaurants does not generate sales since people are not doing exercise and thus don’t need the product. Whereas we made sure we were present at all gyms . Hope this helps a bit. Oh and by the way we beat Powerade EVERYWHERE. We were dominant.
Ewald Probst That makes a lot of sense! I wonder why Powerade didnt do the same thing and try to promote to “sports” markets. I mean i’m sure they did but youre right when you think of mcdonalds you dont think of working out. Thanks for the insight!
@@energysavingss It was really good marketing, but people just drink this shit all the time now. And I would never drink disgustingly fattening large non-Diet drink at McDonald's but I would drink a big Gatorade, cuz it's like 1/3 or 1/4 as caloric. I believe Gatorade still dominant but fast food sales is smart.
@@retsamcm powerade is definitely the supreme product. Better for a hangover than an aspirin, and tastes much better than Gatorade imo. There's just something about gatorade that i never liked, even as a kid. Its got that same weird manufactured taste that sunny d or Hawaiian punch have. Where like... Even if you buy a different flavor it still has that weird... Something about it? Probably because you can still taste the salt even through all of the sugar they've added. Its just too much. Powerade is not as sweet or sickly... Sorry I literally cant believe I just typed an entire paragraph about my feelings on these beverages.
When I was a kid I was at my cousin's house. We got thirsty and she reached in the cabinet for a tub of powdered Gatorade with that oldschool logo. I was like wtf? That looks like laundry detergent.
Gatorade was ahead on "influencer" marketing! Michael Jordan was and still is a true influencer who has influenced athletes of all ages in a positive way since the 80s
Good idea because it was recently announced the Amazon CEO is now the world's richest person with a net worth of 105 billion dollars. Maybe an Ebay vs Amazon video.
CrowT23 Not anymore, the day he became the richest man in the world he sunk to the 2nd not long after. While it still is impressive, Bill Gates wins again
The first time I heard of Gatorade was in a marketing class at Old Dominion University in 1970. Our professor presented it as a case study and I didn't know it was a real product. I remember thinking what a silly name, even for a fictitious product. It doesn't sound silly anymore, of course, household term. Thanks for this video, Company Man, you obviously spent a lot of time producing it.
I think that the great design work on the orange coolers and seeing them on the sidelines/in the dugouts on televised sports really helped brand recognition.
I think the need for Gatorade vs the need for plain water also depends on your fitness level/ability. A regularly-active person will be fine with drinking water after a jog/workout, since their body will be able to adjust its usage of electrolytes. However, someone who is JUST starting a workout regimen, or someone who is handicapped/disabled is going to want the Gatorade, because it's taking more energy to move. As someone with Cerebral Palsy, I know my legs still feel weak after running errands if I drink JUST water, but taking a few swigs of Gatorade on the way home, my legs have more strength in them.
I think it also depends on the environment the activity takes place in (especially if it's hot and humid, like a lot of Florida--where the drink was developed). The studies I've read suggest that, in the conditions the Florida Gators football team regularly played in, Gatorade might actually have helped keep the team from flagging late in the game. Was it the only factor for success that year? Probably not, as suggested in the video. But I think he might have downplayed the importance of Gatorade *in those specific conditions* a bit too much.
If you're strenuously exerting yourself, you WILL deplete your glycogen. You will then perform sub-optimally on fat/ketones/whatever. Consuming sugar WILL extend the duration of the time before your glycogen runs out.
I used to train 3 hours a day 4x a week and I can really tell based on experience that Gatorade is effective. The sugar and electrolytes help me stay focused on my training. Without it, I get dizzy and lethargic on the 2nd hour.
Lol yes. I used to get all sport all the time when I was kid, and I never knew it (or gatorade for that matter) was owned by Pepsi (or that powerade was owned by Coke).
I'm a 240 lbs half marathon runner. Gatorade (and other race fuels) comes in handy when you're doing something for a very, very long period of time and need to replenish more than just hydration. If I'm doing an hour-long run, I should probably drink some gatorade after the run instead of water. However, if all I am losing is hydration, say a short run, a cycling for 50 minutes, or exercise intervals, water is probably all I will need and all I should drink since gatorade's sugar and carbs will hamper my weight loss. That's what it really comes down to.
JPTuck17 Im a cashier/waiter in a retro burger joint (maybe stay out of there??? lol) and Gatorade keeps me from dehydrating, temporarily keeping my blood sugar from dipping too low, and keeps my stamina up. When I run out, I can survive off of the super cold water from the soda machine till I go home.
Gatorade is cheap trash.... Bodyarmor is WAY better and more effective. I hate the fact that it isn't more widely available yet. You have to go to larger retailers to find it, while you can find Gatorade virtually anywhere.
That is the cover of a famous book called “The Rise and Fall of the Third Reich”. It is a history book about the regime of Hitler and in no way endorses Nazis or white supremacy. The choice of dust jacket art would probably be rethought today but the book was published years ago to document how Hitler came to power and was defeated.
My experience with Gatorade goes back to when I was in the Judo team for my high school and subsequently, college varsity team. The practices were brutal and daily. Its the toughest, most physically demanding thing I have ever done. We had regular water breaks and I can say that there was a decidedly different between tap water and Gatorade. Gatorade felt more refreshing and I could recover quicker between matches.
In Switzerland and I think in all the other european states Powergrade is more popular then Gatorade Think it‘s because they sponsor FIFA and the Olypic Games etc.
Ditidos what you describe is a similar phenomenon to the American south. Every carbonated beverage is called a coke, because the main manufacturing for coke is in Georgia
I used to think that Gatorade didn't do all that much compared to water, but I was completely wrong about that. In my sophomore year of high school I ran outdoor track. One of our earlier meets was on April vacation. This particular year in April it had suddenly gotten hot, so we went from running in 60 degree weather to high 80's/low 90's. The meet was supposed to start at 11am, but the bus broke down and we didn't start until 1pm. I had run the mile in previous meets and was going to try the mile/2 mile double for the first time. I ran within 1 second of my best in the mile, but was completely wiped by the end. I drank a good amount of water, but I was completely exhausted when I walked up to the starting line for the 2 mile. I did terrible and it made me not want to try the double again. Later that day I went home and was totally exhausted. Pulled some Gatorade out of the refrigerator and it was incredible how much better it made me feel. I was no longer feeling tired and weak. I have no doubt in my mind that I could have run faster in the 2 mile that day if I had been drinking a sports drink instead of just water.
Huh, I never thought Gatorade was so big in America, in Australia Powerade has a lead at 58% and Gatorade is trailing at 33%. Though the best value in my opinion is those Maximus bottles, they only have a 7% market share but its really good value, on special they go for $2.5(AUD) for 1L
Ozoingo2 Searching it up I found that Powerade sponsers the Australian rugby league so thats probably the reason why. They also sponsor Fifa so it might also be popular in other parts of thr world compared to Gatorade which only sponsors American sports.
I preferred Powerade over Gatorade until Powerade switched from using sugar, to using high fructose corn syrup. Think it was both bad for the taste, and really made me think of it not as a sports drink anymore, more like a flat soda.. with extra salt. I know they usually make drinks differently in different countries maybe they didn't do that stupidity in Australia.
You should definitely have more views. Excellent channel. One of my go to TH-cam content provider's when new videos are posted. Even if bussiness is a subject matter that you didn't think you would like you do such a great job breaking it down. Thank you for posting these videos I really enjoyed them and I am a little smarter after watching. Greetings from Atlantic City New Jersey USA
Company Man please do! It was more visible when I was growing up in the 70s and 80s. It was a big deal! They would have a little tv special to surpise the winner. The huge packet with the lists of magazines you can buy and the entry forms came in the mail once or 2x a year. It was exciting. It was part of pop culture as well. In other words, there's more to it than what's left of it now.
@ThisCreatedAccount Why be such a downer... it's a good channel with interesting videos. There's a lot to talk about in this area. Let him enjoy and make videos as long as he wants to! Not everyone necessarily needs to make TH-cam their job either to have a good channel.
I drink Gatorade every day, but only what my small thermos can hold, and then I refill it with SUPER cold water from the soda machine at work. It's enough to keep me from feeling too fatigued, keeps my blood sugar from dipping too low, and somehow keeps me from getting extra dehydrated for the rest of the day. If I don't have ANY all day, and just have plain old water, I come home feeling very thirsty, overall tired, and this feeling like I've haven't had enough fluids in my body or something. Also, my mom and discovered that it seems to cure headaches as well, especially from prolonged dehydration.
snailgirl6 that thing is loaded with sugar, you getting sugar in your body and that’s why. You really don’t need that shit unless you running marathons.
I used to do a lot of cycling (48 km a day and once a week an additional 90 km with the cycling club of my company). One day I kind of ran out of time while preparing for the 90 km after coming home from the 48 km trip and filled my drinking bladder up with water. It was not too hot at 26°C but after about 45 km (30 miles) I started feeling very thirsty despite drinking enough of a volume of water to keep me hydrated. I just got thirstier and thirstier and collapsed on the doorstep back home.... My doctor told me i lost too many minerals and should stick to sports drinks or a mix of water and apple juice. They do make a difference but you really need to push yourself quite hard or to be an athlete to notice the difference (^-^;) That day I rode 138 km (about 85 miles) in total at an average speed of 43 km/h (27 miles/hour) which was already very tiring even without mineral depletion...
Yeah, most people don't need sports drinks. Just add a little salt to your breakfast. Only athletes or people who push themselves really hard need them.
for normal people mixing the drink with water is better because of the influx of sugar and electrolytes but not so much that you just pee it all back out. plus it has flavor so its easier to drink it while water can become bland and undesirable.
Agree, used both miles are a pain... plus they are partially based on the definition of the meter... I acknowledge that it is difficult for some people to switch between those units though :)
mikkosha It makes a difference for me before and during work. It keeps me hydrated enough to not feel too fatigued but lately just drinking cold water from work's soda machine holds me over for the rest of the day when I run out in my thermos. So I see it as a good starting boost I guess. If I don't drink any all day I come home feeling slightly dehydrated no matter how much water I've had....
Working in a factory that got up to +115° F, they would provide Gatorade for us when such conditions occurred. However, we had to drink 2 parts water per 1 part Gatorade, because if you drank only one or the other, in those conditions, it could become troubling. That was the solution they had found from years of experience.
When I think of Gatorade I think of Michael Jordan and my childhood. Does anyone remember that one sports drink called All-Sport, I always liked that but Gatorade has become another staple of Americana especially with all the promotional stuff behind Gatorade as well
I think you should do a video about the disappearance of Mike & Ike. I used to see those candies everywhere back in in the late 2000's and early 2010's and I haven't seen it since. Great video as always
Been watching all your videos over the past couple months. It was fun to learn your names Michael, it’s only been mentioned in two videos so far. Side Note the uppity background music is fun in this video!
I was working construction in North Carolina in the summer. On a roof with no hat. This create the stage for heat stroke. I think i had the symptoms for heat stroke, I tried Powerade it didn't help. I then drank a bottle of Gatorade, I noticed the reaction immediately. I like to think Gatorade save my life. I was in my late 40's. GREAT STUFF!!!!!^
You said that Gatorade was more popular than Powerade and because Pepsi owns Gatorade the round goes to them. I think you are only talking about the US because I don't see a lot or any bottle of Gatorade being sold in Europe (at least in Germany). Anyway keep up the Good Videos.
to be fair Coke is more popular then Pepsi in the us and not by a little. (coke and diet coke own the top 2 spot's in terms of soda popularity in the us)
@@jentleblink9221, They made a Gatorade gum, a chewing gum that either provided electrolytes like Gatorade does, or was at least Gatorade flavoured. Pepsi owns Gatorade, thus it was likely their fault, thus *"Goddamnit Pepsi!"*
Gatorade is a total win win. I tend to drink six tall boys of Coors Banquets a night and pick up a Gatorade for when I’m aimlessly watching TH-cam videos with a buzz, in the mean time I drink the Gatorade to come back to life after those beers.. after the Gatorade is finished, I now have a “bedside urinal” it’s fantastic.
My coach in highschool threw my gatorade in the trash can when she saw me drinking it before the game and gave me water. I laugh now but I was pissed back then lol
orbis. Which actually makes it worse because at least their intentions were clear. Meanwhile, communism thinks you can do good by everyone but just ends up killing everyone instead. The only way we can move forward properly is with a combination of capitalism and socialism. Anything else is outright harmful bullshit. And that includes socialism and capitalism by themselves.
Almost 30 years ago when i was a child i remember my parents buying me a 1qt gatorade lemon lime. It was so good! Im not sure if the formula changed but it doesnt taste as good anymore ...
In the 90s I remember during football 🏈 practice it tasted so good, it was the large packets of power, you added it to a cooler of water. It was not sugary at all, tastes like water with salt and water downed, lemon flavored water. It was so good on a Humid Texas Day. But on a tough practice, iced water or gatorade tasted good.
Oddly.. I don't remember being aware of Gatorade until the late 90's.. I was about 17-19 when I remember having one and I asked the friend I was with if it was new. I do remember the "be like Mike" jingle but for the life of me I had no idea what it was for until I watched this video.
I think their rebranding absolutely did NOT hurt them. Hell I didn't even notice when they changed their design. I'd call that a success. The G with the orange lightning bolt is so recognizable that I was never once questioning what the drink was when they i did notice the rebrand.
I once got attacked by a herd of Cambodian water buffalo along with the herdsman and he was drinking Gatorade. Now keep in mind this was in 83. I was drinking water and I got away. He definitely had good endurance along with the Cambodian water buffalo that tired out quickly but I was able to outrun all of them. So it’s hard for me to say Gatorade really makes a difference in a Cambodian Water Buffalo and Herdsman attack. But it is a rather small sample size to go off of. I’m sure it’s happened to plenty of people and I would love to hear what their outcome was. Please share!!!
I am considerably older than you.My 15 year old son is a big fan. I usually hear you in the car when we’re on the way to somewhere and we often discuss the videos during and after. I majored in finance in college and worked on Wall Street for many years and I am impressed by how well you research your target companies and your presentation. So I was surprised the glaring omission in this video. I am about 20 years older than you and a life long NY Giants fan. It was not Jordan’s endorsement that brought Gatorade to the next level. The 1986 Giants that took Gatorade from a drink for athletes amateur and otherwise to a household name. Jordan came later.Jordan was such a marketing machine back then that I forgot the “Be like Mike” was a Gatorade tag line because it could have come from any one of a dozen products he endorsed. Best of all for Gatorade, that tremendous buzz that the Gatorade shower generated for the company raised it to cultural touchstone for free!!!
My father worked for Gatorade during the 80s and 90s... and he was a sales exec that worked in Sports Marketing. He spent quiet a lot of time at the Science lab in Barrington, IL.... and while I was working a construction summer job, he used to always tell me "Just drink water." Gatorade's success was largely attributed to their willingness to sell mass amounts of product to their vendor partners at deep discounts to flood the market. I mean... Walmart sells a bottle Gatorade for less than a bottle of water. The 1,2,3 system was designed for shelf space, not because they thought it was a great product. They didn't care if anyone bought the primer or whatever they named it, all they wanted was a massive Gatorade presence in the drink aisle. Having 3 products instead of just one tripled the Gatorade on the shelves. Also, when Pepsi bought Quaker Oats in 2001, Gatorade had a 92% market share. While Pepsi might move more units, they've lost a considerable amount of market share.
That is very true. Michael Jordan was huge. Im 15 but the storys my mom and grandma have told me about how huge Michael Jordan. They don't even like Basketball but they loved Michael Jordan.
Funny you mentioned Powerade at the beginning, here in Australia, Powerade was the dominant brand probably until around 2010 at least in my experience. Nowadays it’s Gatorade as they’ve gotten sponsorship in out major sports similar to but not on the level of the States.
please someone help me out. I’ve been searching for a specific song for a year now for whatever reason I can’t remember exactly, but the background music for this is what I’ve been looking for can anyone help me please
When I was doing the Arnold workout I found myself deteriorating into exhaustion even before the workout. I started drinking a Gatorade before my workout and my energy levels were higher. Placebo perhaps, but it made a difference.
![[LIVE] : ONE ลุมพินี 90 | คู่เอก "ก้องไกล vs แอนตาร์"](http://i.ytimg.com/vi/VugIvOstzRI/mqdefault.jpg)
My grandmother lived on Long Beach Island, NJ and spent winters snowbirding in Florida. At some point in the mid-1970's, she wrote a letter to Gatorade saying how sad she was she couldn't find it back home, so the company (probably realizing she lived on a beach resort island) courtesy shipped a case of the stuff to the Beach Haven IGA, as well as to one to her. As far as we know, that was one of Gatorade's first appearances in the northeast.
We used to have a copy of the thank you letter they mailed her. I kind of wish we still did, because in hindsight that was kind of a huge thing.
Cool story, thank you for sharing.
dam i live there
John Roberts no kap ✔️💪🏾
Florida got snow in the 70s???
@@eckard9597 - snowbirding is travelling from the Northern states and live the winter in Florida.
Michael Jordan was so popular, they could have made a movie about him playing basketball with the Looney Tunes
And they did
Kaiden’s Random stuff plus game plays and vlogs really?!??!
@@ike.8656 r/wooooosh
@@ike.8656 r/swoosh
@@matthewfox1561 r/ihavereddit
Shit’s good as hell when you got a fever
Oh man, pedialyte with cold water is so much better. Instant headache relief for me.
@@jasonhagar1758 what's pedolate
@@nelzelpher2088 Pedialyte is an electrolyte replacement drink for when you are sick. Its found in the baby isle of most grocery stores and Walmart Target type stores because of the way its marketed for babies and children who often tend to get diarrhea and can die from malnutrition otherwise. But doctors recommend it for adults too. I used to hmget strep infections with severe diarrhea and I'm certain this stuff saves my life. I could drink Gatorade all day and feel nothing but this stuff would get me right back up.
It has much less sugar and more potassium and sodium than Gatorade. Its usually pretty strong so you might cut it with water 50/50 but it depends on which one you buy I guess.
@@jasonhagar1758 that's very interesting, I will have to check the baby isle some day. Thanks for the information bro.
Andrew Demidov A drink for sick children containing electrolytes. I’ve also heard of vets suggesting it for sick animals.
Those commercials with the athletes sweating out Gatorade were pretty effective.
I thought I could get colored sweat with Gatorade lol
Cesar Gatica lmao same 😂😂 I used to drink lots of blue ones to get blue sweat but never 🥺 I was 9 I think lol
Same. Unfortunately, I just get colored pee....
I was pissed af when it didn’t work
i know but my pop told me right away it cant come out that way and i was like "ok"
An interesting topic too is Powerade is sold in fast food restaurants: McDonalds, Sonic, Wendys, Whataburger etc. so im surprised they don’t have more of a market. Gatorade ABSOLUTELY wins at bottle sales but i’d be interested in that aspect of Powerade.
Coco slider. I used to work for Quaker Oats and after for Pepsi. Gatorade was our top product at Quaker. Our go to market strategy was to be present at locations where people associate the product with sport... hence nba, nfl, nascar etc.. so that when people do excercise
they will imitate their favorite players that are drinking the product. Also, having Gatorade at fast food restaurants does not generate sales since people are not doing exercise and thus don’t need the product. Whereas we made sure we were present at all gyms . Hope this helps a bit. Oh and by the way we beat Powerade EVERYWHERE. We were dominant.
Ewald Probst That
makes a lot of sense! I wonder why Powerade didnt do the same thing and try to promote to “sports” markets. I mean i’m sure they did but youre right when you think of mcdonalds you dont think of working out. Thanks for the insight!
Powerade is sold at my schools wending machines I actually kind of like it lol
@@energysavingss It was really good marketing, but people just drink this shit all the time now. And I would never drink disgustingly fattening large non-Diet drink at McDonald's but I would drink a big Gatorade, cuz it's like 1/3 or 1/4 as caloric. I believe Gatorade still dominant but fast food sales is smart.
Also Gatorade is found at Taco Bell
Your content is so amazing. You make the products I've been using and consuming my entire life seem so much more interesting.
Really appreciate it. That's exactly what I strive to do.
You and Tony Keith are legends for making us care about plastic cups, off all things.
Money and Life TV iii
gatorgum?
for real! i love this channel
Gatorade:
It's got what plants crave! It's got electrolytes!
Hey i get that refference
Fix I have that movie.
I was waiting for someone to make that reference
🤣
brondo
“Powerade? Please” that made me laugh 😂
Powerade is superior over Gatorade when is comes to hangovers. I couldn't tell you why, but it is.
@@retsamcm plus most proceeds from Powerade help aid in research into the Autism spectrum
@@retsamcm powerade is definitely the supreme product. Better for a hangover than an aspirin, and tastes much better than Gatorade imo. There's just something about gatorade that i never liked, even as a kid. Its got that same weird manufactured taste that sunny d or Hawaiian punch have. Where like... Even if you buy a different flavor it still has that weird... Something about it? Probably because you can still taste the salt even through all of the sugar they've added. Its just too much. Powerade is not as sweet or sickly... Sorry I literally cant believe I just typed an entire paragraph about my feelings on these beverages.
Gatorade was sold in Europe? Where?
@@admiralsquatbar127 yes and it still is
When I was a kid I was at my cousin's house. We got thirsty and she reached in the cabinet for a tub of powdered Gatorade with that oldschool logo. I was like wtf? That looks like laundry detergent.
Michael Jordan took Gatorade to the next level. When I was young, i thought Michael Jordan invented Gatorade.
Gatorade was ahead on "influencer" marketing! Michael Jordan was and still is a true influencer who has influenced athletes of all ages in a positive way since the 80s
> 5:51
now you gotta do amazon since they sponsored this video
Brian DiPaolo audible
Audible is owned by Amazon.
Good idea because it was recently announced the Amazon CEO is now the world's richest person with a net worth of 105 billion dollars. Maybe an Ebay vs Amazon video.
CrowT23 Not anymore, the day he became the richest man in the world he sunk to the 2nd not long after. While it still is impressive, Bill Gates wins again
butterfly0277 So he was the world's richest person for only a few hours.
I'd like to see a "bigger than you know" episode about PepsiCo...
Diego Martinez agreed
Unilever too
Pepsi would be a half hour episode.... That I would watch twice
Everyone knows pepsi is fucking big
yeah, don't they own pizza hut and taco bell and kfc and all those?
Dang I'm old, I remember when Gatorade used to come in glass bottles.
I remember seeing Gatorade in a can in Puerto Rico.
When the heck was that?
Bronz Khrome Same and I'm from Ponce , Puerto Rico.
I remember when Coca-Cola used to put doses of cocaine in their drinks
Dang I’m old, I remember the American civil war
The first time I heard of Gatorade was in a marketing class at Old Dominion University in 1970. Our professor presented it as a case study and I didn't know it was a real product. I remember thinking what a silly name, even for a fictitious product. It doesn't sound silly anymore, of course, household term. Thanks for this video, Company Man, you obviously spent a lot of time producing it.
I think that the great design work on the orange coolers and seeing them on the sidelines/in the dugouts on televised sports really helped brand recognition.
I miss the ‘90s glass bottled Gatorade.
I still remember that clicking sound they produced when opening it cold fresh.
I miss glass bottles in general
I think the need for Gatorade vs the need for plain water also depends on your fitness level/ability. A regularly-active person will be fine with drinking water after a jog/workout, since their body will be able to adjust its usage of electrolytes.
However, someone who is JUST starting a workout regimen, or someone who is handicapped/disabled is going to want the Gatorade, because it's taking more energy to move. As someone with Cerebral Palsy, I know my legs still feel weak after running errands if I drink JUST water, but taking a few swigs of Gatorade on the way home, my legs have more strength in them.
I think it also depends on the environment the activity takes place in (especially if it's hot and humid, like a lot of Florida--where the drink was developed). The studies I've read suggest that, in the conditions the Florida Gators football team regularly played in, Gatorade might actually have helped keep the team from flagging late in the game.
Was it the only factor for success that year? Probably not, as suggested in the video. But I think he might have downplayed the importance of Gatorade *in those specific conditions* a bit too much.
There’s also electrolyte water. Most people don’t need the sugar from Gatorade. It’s by far the best option.
Ready To Roll it's what Tom Brady drinks.
Ready To Roll bingo
If you're strenuously exerting yourself, you WILL deplete your glycogen. You will then perform sub-optimally on fat/ketones/whatever. Consuming sugar WILL extend the duration of the time before your glycogen runs out.
Idont Know Gatorade is made to be drank with water.
Electrolyte water? Sounds very similar to... normal fucking water.
I used to train 3 hours a day 4x a week and I can really tell based on experience that Gatorade is effective. The sugar and electrolytes help me stay focused on my training. Without it, I get dizzy and lethargic on the 2nd hour.
Dr Cade was my neighbor and my mother had him as a professor in college. He was a very odd guy....
Oh yeah also... Go Gators!!!
Hey go gators im current studying their
Anyone remember when Pepsi's sports drink was "All Sport?" Only to be dropped from production once Pepsi took over the Gatorade brand.
Lol yes. I used to get all sport all the time when I was kid, and I never knew it (or gatorade for that matter) was owned by Pepsi (or that powerade was owned by Coke).
it still exists
@@comicbookguy2326 I had it in Argentina 2 years ago!
@@bradypats1 it's in some online stores
And it was carbonated. It was gross.
You know you're channel is big when your video is sponsored by Audible or Crunchyroll.
thebahooplamaster or overrated
thebahooplamaster *your
thebahooplamaster or SeatGeek
So true
Congrats!!
I'm a 240 lbs half marathon runner. Gatorade (and other race fuels) comes in handy when you're doing something for a very, very long period of time and need to replenish more than just hydration. If I'm doing an hour-long run, I should probably drink some gatorade after the run instead of water. However, if all I am losing is hydration, say a short run, a cycling for 50 minutes, or exercise intervals, water is probably all I will need and all I should drink since gatorade's sugar and carbs will hamper my weight loss. That's what it really comes down to.
JPTuck17
Im a cashier/waiter in a retro burger joint (maybe stay out of there??? lol) and Gatorade keeps me from dehydrating, temporarily keeping my blood sugar from dipping too low, and keeps my stamina up. When I run out, I can survive off of the super cold water from the soda machine till I go home.
long intensity workout mainly depends on glycolysis for atp production which depends on glucose that is why gatorade helpeds with marathons.
twitchmx17 and is why I actually use nuun tablets every six miles.
snailgirl6 it's both the sugar and the calories. I had to sneak in breakfast bars at my last waiter job to keep going in those 8-10 hours.
When did Gatorade start adding so much fructose syrup. When I was growing up Gatortade tasted like unsweetened koolaid
I was waiting for someone to say this. It was more salty than sweet. It only tasted some what sweet if you ate something salty.
Pepsi bought it.
@@andrewdomonic6603 damn that really explains everything
Gatorade is cheap trash.... Bodyarmor is WAY better and more effective.
I hate the fact that it isn't more widely available yet. You have to go to larger retailers to find it, while you can find Gatorade virtually anywhere.
In my country it taste just like that. Maybe they didnt change the formula of Gatorade in my country....
1:55 why is there a swastika just casually on the bookshelf
I came here just to comment this
I’m surprised at the lack of comments discussing this. It really stood out to me.
That is the cover of a famous book called “The Rise and Fall of the Third Reich”. It is a history book about the regime of Hitler and in no way endorses Nazis or white supremacy. The choice of dust jacket art would probably be rethought today but the book was published years ago to document how Hitler came to power and was defeated.
Wtf
Nice observation!
My experience with Gatorade goes back to when I was in the Judo team for my high school and subsequently, college varsity team. The practices were brutal and daily. Its the toughest, most physically demanding thing I have ever done. We had regular water breaks and I can say that there was a decidedly different between tap water and Gatorade. Gatorade felt more refreshing and I could recover quicker between matches.
reybertocolonful Coconut water is also a better alternative to water
Gayyyy
- Employed and holding stock at Gatorade
hermit crabs can grow to the size of a coconut.
Elvis Presley drank Gatorade on stage, he mentioned it a couple of times
Nobody cares
@@finnmcinroy3331 now that I read this another person cares
I care Finn
Was this during his later years? If so, I wonder how much of it he would have gone through in a single show?
“Gatorade, Aid for yir gator” he said onstage in ‘69.
In Switzerland and I think in all the other european states Powergrade is more popular then Gatorade
Think it‘s because they sponsor FIFA and the Olypic Games etc.
Alex Schuler lucozade sport in the UK id say
Well it's more like Coca-Cola sponsor FIFA and the Olympics, and Powerade is under their control
Isn't it Red Bull? In my country we use that name to every sport drink. I think it the most popular one here.
Ditidos what you describe is a similar phenomenon to the American south. Every carbonated beverage is called a coke, because the main manufacturing for coke is in Georgia
Yes
I used to think that Gatorade didn't do all that much compared to water, but I was completely wrong about that. In my sophomore year of high school I ran outdoor track. One of our earlier meets was on April vacation. This particular year in April it had suddenly gotten hot, so we went from running in 60 degree weather to high 80's/low 90's. The meet was supposed to start at 11am, but the bus broke down and we didn't start until 1pm. I had run the mile in previous meets and was going to try the mile/2 mile double for the first time. I ran within 1 second of my best in the mile, but was completely wiped by the end. I drank a good amount of water, but I was completely exhausted when I walked up to the starting line for the 2 mile. I did terrible and it made me not want to try the double again. Later that day I went home and was totally exhausted. Pulled some Gatorade out of the refrigerator and it was incredible how much better it made me feel. I was no longer feeling tired and weak. I have no doubt in my mind that I could have run faster in the 2 mile that day if I had been drinking a sports drink instead of just water.
I miss those Gatorade bottles from the 2000s with the twist top you could open and close like a water bottle.
Wait until Pepsi is bought by...wait for it....DISNEY!!
Kyle Gene no god no God please no no no no
No by Google will buy Pepsi and Unilever and shell.
sirBrouwer ya mean apple?
Not gonna happen. If Disney had 100 billion Dollars, they'd have bought Time Warner first.
I'm thinking it will be the other way around. Disney will buy Pepsi!
Electrolytes...it's what plants crave.
but what are electrolytes?
Yes, but what are they?
Brought to you by carls jr.
Austin Cummings this is from the Idiocracy movie?
ace942 yep, nice username.
"Who else even compares, powerade?"
Pikari Sweat: Hold my Sake....
I remember when they tried fazing out glacier freeze for cool blue but glacier freeze has made a come back
to be fair, powerade is generally a little bit cheaper. Whenever I'm on a long bike ride, sometimes I'll get some powerade.
It's what plants crave.
Happymars
Idiocracy reference?
So if you drink it you turn into a plant
Huh, I never thought Gatorade was so big in America, in Australia Powerade has a lead at 58% and Gatorade is trailing at 33%. Though the best value in my opinion is those Maximus bottles, they only have a 7% market share but its really good value, on special they go for $2.5(AUD) for 1L
Ozoingo2 Searching it up I found that Powerade sponsers the Australian rugby league so thats probably the reason why. They also sponsor Fifa so it might also be popular in other parts of thr world compared to Gatorade which only sponsors American sports.
Ozoingo2 yin Britian we’ve got Luca Sade and Powerade but not gator ade
I preferred Powerade over Gatorade until Powerade switched from using sugar, to using high fructose corn syrup.
Think it was both bad for the taste, and really made me think of it not as a sports drink anymore, more like a flat soda.. with extra salt.
I know they usually make drinks differently in different countries maybe they didn't do that stupidity in Australia.
Same in the UK tbh!
Ozoingo2 same in uk
You should definitely have more views.
Excellent channel.
One of my go to TH-cam content provider's when new videos are posted.
Even if bussiness is a subject matter that you didn't think you would like you do such a great job breaking it down.
Thank you for posting these videos I really enjoyed them and I am a little smarter after watching.
Greetings from Atlantic City New Jersey USA
Appreciate it James. Love to get comments like this.
So you're saying that Pepsi owns my instant oat meal, ho'l up
anyone else see the swastika at 1:49?
i did too
He must a Buddhist
I was looking for this comment 😆
Where?
HiByeHi left of screen on the shelf.
Gatorade - *The thirst mutilator*
Douwe E. CIRCUMCISIONS the penis mutilator.
THIRST DEVASTATOR
Mentos - *the Fresh Maker*
Your channel delivers some of the best business themed content out there. Excellent job.
I get so excited whenever company man posts a new video.
Do you jizz in your pants?
I don't think there can ever be a more effective ad ever again than Gatorade and Jordan. They really killed it with that
"I ain't ever seen no plants drinking from the toilet"
Make a video regarding Publishers Clearing House. Talk about how it originated, how they make their money, controversies, and odds
I've considered that Anthony.
Company Man Brilliant minds think alike. Thanks for the reply!
Company Man please do! It was more visible when I was growing up in the 70s and 80s. It was a big deal! They would have a little tv special to surpise the winner. The huge packet with the lists of magazines you can buy and the entry forms came in the mail once or 2x a year. It was exciting. It was part of pop culture as well.
In other words, there's more to it than what's left of it now.
Happy new year, Company Man!
Tim van de Goor way 2 late
To you too Tim. Hope all is going well.
Nuu b piss off
Mr Sweaters smh
Your first sponsor.
I knew you would become big.
And you’re still right
1:55 There's a swastika to the left of the image.
Bruh
It's a book about Hitler
Good eye!!!! WTF?
I live near UF my mom has told me the story of Gatorade growing up and she knew the scientist Dr. Cade. My brother grew up with his granddaughter.
Is this channel sustainable?
How many things do you have planned to talk about?
Loving it so far by the way, never miss a video.
Happy to hear it Jacob. I have so many ideas as well as tons of suggestions, there shouldn't be any lack of topics for quite some time.
@ThisCreatedAccount Why be such a downer... it's a good channel with interesting videos. There's a lot to talk about in this area. Let him enjoy and make videos as long as he wants to! Not everyone necessarily needs to make TH-cam their job either to have a good channel.
I drink Gatorade every day, but only what my small thermos can hold, and then I refill it with SUPER cold water from the soda machine at work. It's enough to keep me from feeling too fatigued, keeps my blood sugar from dipping too low, and somehow keeps me from getting extra dehydrated for the rest of the day. If I don't have ANY all day, and just have plain old water, I come home feeling very thirsty, overall tired, and this feeling like I've haven't had enough fluids in my body or something. Also, my mom and discovered that it seems to cure headaches as well, especially from prolonged dehydration.
Maybe you're feeling withdrawal symptoms?
Hey, who knows.
I dunno, not a medic, but maybe it's the simple sugars doing you in.
snailgirl6 that thing is loaded with sugar, you getting sugar in your body and that’s why. You really don’t need that shit unless you running marathons.
I used to do a lot of cycling (48 km a day and once a week an additional 90 km with the cycling club of my company). One day I kind of ran out of time while preparing for the 90 km after coming home from the 48 km trip and filled my drinking bladder up with water.
It was not too hot at 26°C but after about 45 km (30 miles) I started feeling very thirsty despite drinking enough of a volume of water to keep me hydrated. I just got thirstier and thirstier and collapsed on the doorstep back home....
My doctor told me i lost too many minerals and should stick to sports drinks or a mix of water and apple juice.
They do make a difference but you really need to push yourself quite hard or to be an athlete to notice the difference (^-^;)
That day I rode 138 km (about 85 miles) in total at an average speed of 43 km/h (27 miles/hour) which was already very tiring even without mineral depletion...
Yeah, most people don't need sports drinks. Just add a little salt to your breakfast. Only athletes or people who push themselves really hard need them.
for normal people mixing the drink with water is better because of the influx of sugar and electrolytes but not so much that you just pee it all back out. plus it has flavor so its easier to drink it while water can become bland and undesirable.
Use kilometers. Miles is a joke.
Agree, used both miles are a pain... plus they are partially based on the definition of the meter...
I acknowledge that it is difficult for some people to switch between those units though :)
mikkosha
It makes a difference for me before and during work. It keeps me hydrated enough to not feel too fatigued but lately just drinking cold water from work's soda machine holds me over for the rest of the day when I run out in my thermos. So I see it as a good starting boost I guess. If I don't drink any all day I come home feeling slightly dehydrated no matter how much water I've had....
Short Answer: “Because it has electrolytes, it’s got what plants crave!”
Bruh straight slammed that Idiocracy reference in the beginning
Working in a factory that got up to +115° F, they would provide Gatorade for us when such conditions occurred. However, we had to drink 2 parts water per 1 part Gatorade, because if you drank only one or the other, in those conditions, it could become troubling. That was the solution they had found from years of experience.
In sports they water down the Gatorade because it has too much sugar.
When I think of Gatorade I think of Michael Jordan and my childhood. Does anyone remember that one sports drink called All-Sport, I always liked that but Gatorade has become another staple of Americana especially with all the promotional stuff behind Gatorade as well
I think you should do a video about the disappearance of Mike & Ike. I used to see those candies everywhere back in in the late 2000's and early 2010's and I haven't seen it since. Great video as always
BigTrippin Good idea lol
They still exist but yeah, they are a bit harder to find than they used to.
Dollar Tree sells Mike and Ike.
They are so good
BigTrippin, we still have them in Canada. But they seem to be dying in the u.s.
Been watching all your videos over the past couple months. It was fun to learn your names Michael, it’s only been mentioned in two videos so far.
Side Note the uppity background music is fun in this video!
I was working construction in North Carolina in the summer. On a roof with no hat. This create the stage for heat stroke. I think i had the symptoms for heat stroke, I tried Powerade it didn't help. I then drank a bottle of Gatorade, I noticed the reaction immediately. I like to think Gatorade save my life. I was in my late 40's. GREAT STUFF!!!!!^
You said that Gatorade was more popular than Powerade and because Pepsi owns Gatorade the round goes to them. I think you are only talking about the US because I don't see a lot or any bottle of Gatorade being sold in Europe (at least in Germany).
Anyway keep up the Good Videos.
Powerade is way more popular in AUS aswell
don't forget AA drink that is also a big brand. I see it all over here in Europe.
That Powerade and Aquarius
Scary Mask Man thats because powerade is a coca cola product. Coca cola is Huuuge in Europe
Lucky
And in the UK!
to be fair Coke is more popular then Pepsi in the us and not by a little. (coke and diet coke own the top 2 spot's in terms of soda popularity in the us)
Thumbs up if you miss GatorGum. God that stuff was GOOD!
They made a Gatorade gum... *and discontinued it?!*
*GODDAMNIT PEPSI!*
Wait... What!?
@@jentleblink9221, They made a Gatorade gum, a chewing gum that either provided electrolytes like Gatorade does, or was at least Gatorade flavoured. Pepsi owns Gatorade, thus it was likely their fault, thus *"Goddamnit Pepsi!"*
GatorCum
Yes, it was so good! It was very tart.
How about Columbia house records. They were huge and now they are gone
Commenting to get this noticed more
There's a resurgence of vinyl records. Colombia House will return.
Bobby Slater That's more of a niche thing though ain't it
bump
I guess too many people got in too deep
Gatorade is a total win win. I tend to drink six tall boys of Coors Banquets a night and pick up a Gatorade for when I’m aimlessly watching TH-cam videos with a buzz, in the mean time I drink the Gatorade to come back to life after those beers.. after the Gatorade is finished, I now have a “bedside urinal” it’s fantastic.
When ever u play b-ball I notice that water gives me more energy and clenches my thirst better than gatorade
*quenches
It just grabs your thirst
My coach in highschool threw my gatorade in the trash can when she saw me drinking it before the game and gave me water. I laugh now but I was pissed back then lol
so whats with the swastika with the University of Florida scientist 1:50
Johan Ofinlohigh weird youd almost think communism wasnt based on wanting to wipe out an entire race...
orbis. Which actually makes it worse because at least their intentions were clear.
Meanwhile, communism thinks you can do good by everyone but just ends up killing everyone instead.
The only way we can move forward properly is with a combination of capitalism and socialism. Anything else is outright harmful bullshit.
And that includes socialism and capitalism by themselves.
Thats a book, I actually have a copy of it around somewhere. It's called a History of the Third Reich written by William Shrier.
thank you for an actual response
It was the South in the 50s. So you know...
Early 2000's study, Gatorade more "effective" when you swish it around your mouth and spit it out than swallowing it.
Now let the BJ jokes flood this comment
Almost 30 years ago when i was a child i remember my parents buying me a 1qt gatorade lemon lime. It was so good! Im not sure if the formula changed but it doesnt taste as good anymore ...
Your voice is actually so comforting to me
In the 90s I remember during football 🏈 practice it tasted so good, it was the large packets of power, you added it to a cooler of water. It was not sugary at all, tastes like water with salt and water downed, lemon flavored water. It was so good on a Humid Texas Day. But on a tough practice, iced water or gatorade tasted good.
1:54 I didn't know the original guys behind the drink were also fans of the nazis, not just the gators.
It's a book about Nazi history...
Or maybe a book on peace
That would be the Mein Kampf book; which most colleges retain a copy of.
@@philxbefore9 The binding on it looks a lot like my copy of The Rise and Fall of the Third Reich by William Shrier
I couldn't help but notice that, too.
Even with all the new and crazy flavors Gatorade has, the OG lemon-lime will always be my favorite
Gatorade drunk more Gatorade and got big and strong, that’s how, 😂😂😂
The Gator eat Gatorade and turned to a money maker
As I was watching this, I got an ad about coke and ginger tea lmao
The scientists got some questions to answer: 1:50 that book on the shelf looks familiar
Could you do a company man about the decline of "little chef", you might find it interesting!
Noted.
what is little chef? I have never heard of it.
sirBrouwer little chef is a small American diner style roadside restaurant in the UK which is shutting down.
Gatorade vs Water?
Why not BOTH?!
I like the blue flavour.
TheBlevinsNetwork
Mix water into you're Gatorade 😂😂😂
TheBlevinsNetwork too much sugar in Gatorade.
But Gatorade has electrolytes. It's what plants crave.
I'm right now drinking some Alkaline water. There you go.
Gator-Aid............NOW I GET IT!!!!!
Leopoldo Rincón you gave me gator aids
ade like lemonade not aid like bandaid.
"This is Gatorade, It aids your gator" - Elvis Presley
Since Pepsi bought it, it’s now Pepsiade.
Oddly.. I don't remember being aware of Gatorade until the late 90's.. I was about 17-19 when I remember having one and I asked the friend I was with if it was new. I do remember the "be like Mike" jingle but for the life of me I had no idea what it was for until I watched this video.
I think their rebranding absolutely did NOT hurt them. Hell I didn't even notice when they changed their design. I'd call that a success. The G with the orange lightning bolt is so recognizable that I was never once questioning what the drink was when they i did notice the rebrand.
this
“Who else even compares? Powerade? Please. 🤚” Lmfaooo
Why you had to throw shade on Powerade thou?
The Unknown Psycho Because Powerade sucks.
Then again, I think Gatorade is pretty nasty too. Tastes like flavoured sweat.
I love the light pink Powerade 😭
Cause powerade is garbage
The Unknown Psycho because it tastes like trash
I like Powerade
Gatorade is amazing for professional sports and similar training, but people use it for like a short walk, and that's where the problems come in.
I once got attacked by a herd of Cambodian water buffalo along with the herdsman and he was drinking Gatorade. Now keep in mind this was in 83. I was drinking water and I got away. He definitely had good endurance along with the Cambodian water buffalo that tired out quickly but I was able to outrun all of them. So it’s hard for me to say Gatorade really makes a difference in a Cambodian Water Buffalo and Herdsman attack. But it is a rather small sample size to go off of. I’m sure it’s happened to plenty of people and I would love to hear what their outcome was. Please share!!!
I am considerably older than you.My 15 year old son is a big fan. I usually hear you in the car when we’re on the way to somewhere and we often discuss the videos during and after. I majored in finance in college and worked on Wall Street for many years and I am impressed by how well you research your target companies and your presentation.
So I was surprised the glaring omission in this video.
I am about 20 years older than you and a life long NY Giants fan.
It was not Jordan’s endorsement that brought Gatorade to the next level. The 1986 Giants that took Gatorade from a drink for athletes amateur and otherwise to a household name.
Jordan came later.Jordan was such a marketing machine back then that I forgot the “Be like Mike” was a Gatorade tag line because it could have come from any one of a dozen products he endorsed.
Best of all for Gatorade, that tremendous buzz that the Gatorade shower generated for the company raised it to cultural touchstone for free!!!
Quaker Oats: Bigger Than You Knew?
Pepsi Co.: Bigger Than You Know?
Back home we call it Florida juice 👌
I'm a Floridian and I approve this message
I was surprised to know it is owned by Pepsi.
My father worked for Gatorade during the 80s and 90s... and he was a sales exec that worked in Sports Marketing. He spent quiet a lot of time at the Science lab in Barrington, IL.... and while I was working a construction summer job, he used to always tell me "Just drink water." Gatorade's success was largely attributed to their willingness to sell mass amounts of product to their vendor partners at deep discounts to flood the market. I mean... Walmart sells a bottle Gatorade for less than a bottle of water. The 1,2,3 system was designed for shelf space, not because they thought it was a great product. They didn't care if anyone bought the primer or whatever they named it, all they wanted was a massive Gatorade presence in the drink aisle. Having 3 products instead of just one tripled the Gatorade on the shelves. Also, when Pepsi bought Quaker Oats in 2001, Gatorade had a 92% market share. While Pepsi might move more units, they've lost a considerable amount of market share.
Saw this was like. OMG
mooseulous _ why?
That is very true. Michael Jordan was huge. Im 15 but the storys my mom and grandma have told me about how huge Michael Jordan. They don't even like Basketball but they loved Michael Jordan.
Who doesn't like Micheal Jordan
Time to make a video about Pepsi. Pepsi bigger than you know
The creation of Glacier Freeze was their best idea ever
Funny you mentioned Powerade at the beginning, here in Australia, Powerade was the dominant brand probably until around 2010 at least in my experience. Nowadays it’s Gatorade as they’ve gotten sponsorship in out major sports similar to but not on the level of the States.
please someone help me out. I’ve been searching for a specific song for a year now for whatever reason I can’t remember exactly, but the background music for this is what I’ve been looking for can anyone help me please
The Green Orbs - Splashing Around
I actually prefer Powerade.
Just pour half the bottle of Gatorade out, add half water. You have Powerade!
@@MarchOnRome lol
@@MarchOnRome Lmaaao
^-^ Do an episode about Red Bull or generaly about energy drinks:3
great product. great marketing.
ultimate power combo
When I was doing the Arnold workout I found myself deteriorating into exhaustion even before the workout. I started drinking a Gatorade before my workout and my energy levels were higher. Placebo perhaps, but it made a difference.
*"BodyArmor SuperDrink has entered the chat"*