Millennial here. Music appreciation is a lot different from past generations. My mom and dad used to have listening parties when a new record would come out. One friend would buy the record and invite a bunch of friends over and they would all sit around listening to the album. Fast forward to my cousin (gen x) and music was a bit less of a social listen and more of an individual listen (when tapes and CD’s came out and could be enjoyed alone in the car). Then I got into music when CD’s were the standard and pirating/MP3’s took over. Music became even more of an isolated listening experience. Now a lot of zoomers tend to listen to music not as it’s own medium but as something attached to something else (I.e. video games, movies, etc.) This suggests a trend and is worth exploring
People have always listened to music as part of movies. Official motion picture soundtracks, often featuring guest songs from star bands. So many iconic film composers. Video game music has always needed to be good, especially back in 8 &16 bit days, because the game itself was so primitive and the music was a short piece that looped forever, so it better not be annoying because you’re going to hear a lot of it. I think Nintendo’s games always have beautiful soundtracks.
While it’s true that music has long been part of movies, video games, and more, the broader trend is what stands out. This is similar to when people dismissed concerns about online music piracy by saying, “Music’s always been pirated-how could the internet really change things?”-and we all know how that turned out. Likewise, when phones were criticized for distracting us from socializing, many said, “People said the same about music players, TV, and newspapers-why would phones be any different?” Yet, here we are. The fact that something has been happening for a while doesn’t mean it’s irrelevant. It’s the growing trend and potential shift to a new norm that deserves attention, especially in how it might reshape our consumption and appreciation of art, for better or worse.
I also watched Rick's video and he clearly doesn't put the blame on Gen Z for this apathy of today's music. And in fact I think he would completely agree with you. If you watch his interview with Ted Gioia, they both touch on some of these very same points. I am a year older than Rick and I too have had the experience of music in a time when it was really magical. Just going to a record store and spending hours going through all the racks of LP's, staring at the incredible cover art, reading the list of songs, musicians, producers and a summary of the creation of the album, knowing when I got home I would read the cover and the liner notes from top to bottom as I listened to each track on my stereo was one of the highlights of my youth. since I had to use money I earned by babysitting or mowing the lawn I could only afford one or two at a time. Or more if they were used. But it really made my purchase mean so much more to me. When CD's came along, it took that part of the magic out of the equation. I still loved listening to music, but the experience of it never was the same. Now that it's all digital downloads or streaming, it has no magic at all. The music industry sabotaged themselves and us by only viewing music as a way to make lots of money. They have completely abandoned the artistry involved to make really good music. I am glad to see vinyl coming back. I hope it records stores become popular again too!
I think there has always been a money factor behind who gets popular to an extent, but what constitutes the art that makes it and the taste that people have for music has shifted entirely. I can see the value in physical mediums leading people to be more interested in music, and I can see the value in making music easily accessible to everyone. I think the fact that we're still producing physical music is a great medium when we have the options of choice right now. Overall, I just want music to flourish and inspire people of all generations to be creative. Thank you for your comment!
So, yeah, pretty much. Okay, is great music out there? Yes. But you have to find the music. The great music doesn't find you. The music that finds you is manufactured to producer algorithms. It used to be, there were crap songs on the radio or MTV, and some really great ones, and you would go out and explore the great ones. Music that comes to you is music that embeds itself into your most cherished memories. Bland, manufactured music doesn't have that connection. Music that you have to go find doesn't have that connection either. Also, when you make music, and you want to share it, people almost act offended that you said, "Hey, man, I just made this, check it out." soundcloud.com/user-153328599/eighty
Also, i'd add that having all the music in the word for free obviously undermined the industry, bringing the value of music down to zero. You see, if someones girlfriend loves Guns N Roses, they would never buy her an album, (because why pay for music? thats stupid) but they would definitelly get her an Axl Rose action figure that costs 100 times more than an album. Because an action figure for a grown up has value and music (today) doesnt. Thats very sad. Id' say that Vinyl coming back is just a fetish, its like Comic Cons all over the world, theyre are not a sign that comics are thriving, quite the opposite, the 'gourmetization' of comics, means its a dead body, and the maggots are just eating the remains.
Yup, the effects that were potentially eluded to can be seen in the way we as a society value music and assign importance to it. Thank you for your comment, and one can only hope for the best outcome for music and music listeners alike!
Here's my observation: music isn't revered in households-- literally, I can't remember a time I. My life where I wasn't surrounded by music. People in my life, including my family made music, obsessed over different artists, took me to shows, etc. We were immersed in it all the time. We cherished it. Album covers were pored over and displayed. The act of lying down on your back, and chilling with a pal, beer, and some herb, and listening to Entire albums from start to finish was a bonding experience. I count myself lucky that I experienced it, and at the best possible time. Y'all missed out. On another note, the magic of TH-cam and video is the ability to see the live shows of bands and artists that may no longer exist. Fabulous opportunities to explore, that’s what the internet brings to the table, in my opinion. Great commentary.
THAT. Listening to music was an act in itself, we would put a record on and just listen, be immersed in it (alone or with friends). i would be going home after school, and be thrilled that i was going to listen some album that ive bought recently. nowadays, listening to music is something people do in the background while they are doing something more important. listening to music is something precious that got lost (as a common practice).
Exactly! And sometimes you get better view from the professional camera work than you would if you were actually at the gig. Getting to watch live shows online whenever I want, or even segments of my picking, is wonderful. I can pick whatever song I feel like next, like a personal playlist or DJ that I can choose on the fly as I’m listening.
I can remember being 17 in 1997 and paying $18 for an CD album I was obsessing over (Radiohead OK Computer). The difference was scarcity. You literally couldn't hear songs unless you played them on a form of physical media (MP3 was just getting started then and there were still 2 more years before Napster was a thing). To hear "Let Down" I had to play it over and over again on my old CD boombox.
I grew up only liking music from the 60's, 70's and some 80's because i was curious about my mum and dad's record collection. Not only their collection, but the rest of my families collections plus a school friend's parent's collection. At that time, albums were gradually becoming less important and it was all about the music video. If you are making albums and the company can milk singles from it for 3 years and plus touring the same album for that period of time, the artist is going to be stuck creatively whereas before the 80's bands were always looking for inspiration because they released an album either once or twice a year. I also think that although most bands back in the day were intimidated by how magical The Beatles were, it didn't stop them being equally creative in both songwriting and production techniques. As dire as some people say the 70's were musically, there were so many different styles that hadn't been explored and the second it got stale, something else came along. Rock and roll wasn't that old at that point. Even though, you were considered a dinosaur if you were still rocking and rolling passed the age of 30. Compared to classical, rock 'n' roll isn't that old. People weren't afraid to 'entertain' their neighbours with their record collection. Not so much now. Listening to your favourite songs through a phone is never going to be the same as vinyl playing through a good set of speakers. These are only mere examples of why Gen Z aren't going to care. But it's not all of them. Not that long ago i saw a kid in a store beaming as she was holding a second hand copy of a Beach Boys vinyl. If an artist is being told that they must try and cater to the masses, they might as well give up and be a plumber or take a chance. Fame is more important for a lot of people. Simon Cowell has spent the last few decades mirroring half his audience. So in other words, art is not that important. Try to define it.
I can definitely get behind each sentiment your comment has. Overall, there is a lot behind what popular music is and the shape that rock has played in it. The way that the major labels were run could lead overall to the types of things you described as well, along with even the idea of exploring musical styles that were not defined yet. Music collections were a thing of beauty and could show people who you were, and any that I've seen in person has been wonderful (which is another thing that is slowly shrinking away). However, there is a bump in purchasing physical music with the fact that music is so detached from younger people too, which is also why you saw the kid in the store with the Beach Boys vinyl. The album artwork is huge and the record spinning is fun! Plus, people have their record players hooked up to nice speakers, compared to phone speakers or smaller Bluetooth speakers for streaming. At the end of the day, music should be enjoyed by all, and I want to see the innovation and creativity thrive in the space from any and all people. Thank you for your comment!
There was a lot of stale, over-produced, "corporate" music in the 50's, 60's, and 70's. But the people with the rose colored glasses tend to focus exclusively on the "authentic" rock groups of that era while selectively blocking out the bad stuff of that era. I would argue that today it is easier than ever before for someone to make music on their own, free of corrupting influences, which is a good thing.
@@ryanjacobson2508 I completely agree with this take. I remember even seeing a video going through what was popular in these eras, and some of the songs that were chart-topping were absolutely awful and sounded "corporate." There was tons of bad music coming out and being championed by the music industry, so to only say "good music came from the past" is just flat-out wrong. Today it is definitely easier to make music on your own terms and self-release, which comes with good and bad parts. Because of the low barrier of entry, anyone can make and self-publish music. So how do we filter through all of the self-made music to find the gems that we like? Going through that much music is impossible, so unless we really want to spend most of our days going through music we don't like to find ones we do, we rely on mechanisms that help us discover music. However, I enjoy the fact that someone can self-release a song and have that go viral and create a musical icon and a musical moment in history. Thank you for your comment!
that is an interesting opinion...Music is about Music NOT about the videos .....if you mix the video with the music it is OK...but that makes you not knowledgable of music itself so your generation has to learn about MUSIC first ...:) ..so basically your generation does not have the ability, skills. and the talent to develop being real artists but depending on grooves, other people's beats.. that is OK.. so do not complain
It’s actually about accessibility Kids these days are inundated with easy access to all forms of music all the time. We used to have to wait, buy tapes and CDs. That builds a fandom
I completely see where you are coming from here. The simple act of having to wait to purchase the music creates an intrinsic value to the music and the artists themselves. Too much of something can lead to you not caring about it at all, which could be what's happening. Thank you for the comment!
I just don't but it...If they have easier accessibility...why don't they use it to access good music from yesterdays...The fact is they have poor taste and are trend followers...access has nothing to do with it...
Music has been destroyed by auto tune and now has now soul. It is so mudane that it it torture to listen to it. Also, most people are too lazy to put in the huge amount of hours to get good at playing music or much else for that matter.
@@normt6226people have always listened to music for entertainment and popularity. Never have they gone like "the complexity of this note reverbs acfros the key of F, marvelous". People listen to today's music for the same reason people back then listened to rock. Because it's entertaining and engaging, something modern rock isn't. If you compare modern rock to old rock you'll see there's an entertaining aspect to it, you can play it in bars, stores and so on. Kids this days don't relate to old people so they look for more younger artist. Music evolves.
@@inthesunbythebeachthere’s literally 10 year olds playing Van Halen solos note for note 😂 from a technical standpoint it’s drastically easier to learn an instrument today than it was 30 years ago
In all kindness, new generations have access to almost every music out there. If you really want to dive into music in generell, its easier than ever. I for myself grew up in a family with no great passion in specific music. I had to discover it on myself, without the possibilities of today. And gaming was a big part of my childhood aswell btw. I think it is the Zeitgeist just to consume music other than experiencing it.
I completely understand what you mean by this! If you want to find music today, it is easier than ever to scour the internet and discover what you were looking for. Gaming is definitely a force to be reckoned with, and I love gaming myself! Consuming music is definitely the way of music today, but live shows and festivals are where the experience takes place. Thank you for your comment!
Yes, passively consuming it through other mediums rather than experiencing it in its own right. There is better access to music but likely less desire to explore.
You bring up a great point. That the simple act of having media so easily obtained makes it a little less special. I heard an example from the streamer, Destiny. He made a similar point but for video games: Sure, Steam is a great place to obtain video games, but nothing can compare to when you were a kid and bought the physical game from the store. Then on the car ride home, you're geeking so much as you read the manual, and can imagine all the fun that awaits. You lose a little bit when you can just have EVERYTHING at any time, instead of taking a quiet moment to enjoy the little things.
Music has always and will always appeal to humans deeply. I don’t think it’s quite as much GenZ doesn’t “like” music but that so much music is already out there. There’s also the fact that music class in schools are happening less and less. I’m solidly GenX. I graduated high school in 1988 and the last music class I had was 6th grade. Having said that, good music is still being made by new, young artists. But record companies don’t spend the money to get them heard. In fact, they actively halt advertising in the form of reaction videos. TH-cam should be one of the best places to discover new music. But it’s not worth putting in the effort when there’s a good chance it’ll be blocked.
You hit so many nails on the head with your comment. The fact that we are phasing out music classes over the years almost solidifies in the younger generations that it's something that is not as important or needed overall, thus creating even more of a divide between them and music. And very true, there is always good new music on the horizon and at each corner, but the fact is that major labels probably want to play it safe and put out music they know will appeal to the most people without challenging too much. Also the fact that record companies would shoot themselves in the foot by stopping free advertisement of their products that, if good enough, people would purchase with money is wild to me. Thank you for your insight!
....Where? Millennials some people who understand the basic obvious concept that metal is not "for old people" or some shit. But never have I seen a single one from Gen Z, I mean they are not even that old yet so we've only got 2 or 3 years of population available for it so far, but so far I don't think they have made any music. And yes obvious people from non-English countries might not count, for example Ukraine already has metal all over TV talent shows, this is clearly not a problem there.
@@dlynn101 AMEN I'm a genxers....we are truly the last generation to experienced good music in our Era...also movies and fashion also theater. The pop culture was our escaped from brutally of reality- aids and nuclear weapons.
Yeah, we were primed to enjoy music on a whole diferent level back in the day. Having to buy it on physical media, the natural scarcity of not being able to afford a bunch of it, making you listen to the same album numerous times, the mistique that used to surround the artists when you didn´t have them everyday on Twitter, Instagram or whatever... you knew that one interview that was gonna happen on that one TV channel late at night with your favorite artist, and you recorded it on tape and watched it over and over again.... Scarcity made music magical. And we´re never gonna have scarcity again.
that's the key word, "scarcity". whenever i spent $ on a shitty album, it got me down. and i'd have to wait for a while until the next purchase could happen. this all made the good ones hit homre more. it honestly felt harder and riskier to buy something outside my typical sound because of the $ factor, and it would force me down a long list of similar bands before i could get to something different. now, the problem is no one has anything to lose listening to free audio videos on youtube, and can move on without any sense of "buyer's remorse" in not listening to a full album
Don't forget all the amazing album artwork that was just as much of a draw sometimes as the music itself. So many of us even looked forward to reading through all the liner notes to an album, reading the lyrics and finding out where it was recorded and all the people they thanked. That was half the fun of a new album.
Great points, and I agree. Regarding the phasing out of physical media, I would add to that that even when we still had to download mp3 files, some of that element was preserved in it. You had a library of these mp3s. Granted, they weren't tangible like actual physical CDs, but you still had a collection that you were attached to, and it took some effort to amass this collection.
it’s because Beato thinks gen z listens to top 40 music. we don’t. at least not those of us who are actually interested in music (probably like 50% or more)
@@lafontainemusic6647 I definitely see the valid criticisms you point out here, and yes there are tons of artists to find out there that do not cross his radar maybe because of his age or being in a different space where these types of songs are not recommended to him. Either way, there are great songs that younger people are finding and listening to that are uniquely created by young people and their circumstances that are huge and spread to one another. Thank you for your comment!
As long as there were movie rental shops (before video streaming) i was a movie enthusiast. We called each other for watching a movie at the evening, i went to the movie store, rented the movie and then we watched it together. It was something special. You had to chose a single movie for the evening. And you watched it with friends or girlfriend. The whole evening was about the movie and being together with friends. Nowadays since we have streaming we don't do this movie evenings. We watch a movie whilst doing 100 other things at the same time. Because its nothing special anymore. You have access to millions of movies. It lost some of its worth. Its like Inflation. I lost interest. Its the same with music. But now i went back to my old style of hearing music. I don't want music to become a unimportant thing in the background. I appreciate it again.
Thats part of why it feels special getting physical copies of your favorite movies, tv shows, and music. It's nice to go back to old favorites.. i recently bought scooby doo where are you on blu ray to experience it again. I was born in the 90's but grew up watching reruns. My fiance and I like to watch our old favorites together. It's a fun way to share what we enjoy. We have similar taste in music( typically metal or alternative stuff). He was surprised I also enjoy britney spears. We recently hummed the opening for the cartoon King Arthur and the knights of Justice together after reminiscing about the show. It's something we've never even watched together. I hope people still find fun things to look back on now.
This with tech, is way harder to focus on the movie at home. I used to enjoy watching movies at home. Now my own attention spam has gone down, I need the movie theater to focus, I didn’t need that like in early 2010s. I was able to focus on my movies at home not anymore. In the theater I can totally loose my self in the movie, I can easily forget about my phone and truly get into the movie, at home I’m like I want to check TH-cam reviews, I want to participate in discussions. I can’t focus on the movie like I used to.
@@sarizonana Exactly! I can't focus on things i had fun with in the past. I can't read the book i want to read for months. I can't even listen to the audiobook of it. Well i could but when i listen to audio books i do some other things at the same time. Like playing a game or editing a vid. When i focus on a single task i have the feeling that i am missing out on some other VERY IMPORTANT things. Some VERY IMPORTANT news on the net or a message or something. But all those important things are only procrastination and in the end they are an addiction. Its pathetic. My conclusion is that boredom is what is missing. In the late eighties and in the ninetees i was bored at least once a day. We all had much more time in our life and much less entertainment. So we were bored a lot and had a limited amount of distraction through entertainment. And when you get bored and you have only a few options to distract yourself, you take that book you want to read. The internet is a Curse and blessing at the same time, man.
I really appreciate your points of view that quite frankly make sense as well. I totally understand Rick's views being that I was a teen in the '80s, but it was refreshing to hear this from someone younger who gets it as well. I hope you don't mind that I'll mention your channel on my radio show next Friday. Great job.
That would be fantastic and I would absolutely appreciate the mention! I saw Rick's video and knew I had to add something to the mix in terms of my perspective as a younger person comparatively. I love music in all ways, shapes, and forms and just simply want the love of music to thrive within everyone, which is another reason I wanted to tackle the topic at hand. Rick's view is absolutely understandable as he has a background in the industry itself. Thank you for your comment, and being a teen in the 80's does sound pretty incredible for the music that was new at the time!
You have some interesting points and as a boomer my strongest feeling is a sadness that I feel later generations are missing out on something wonderful when they don't listen to or appreciate music. That extends not only to the music of my generation but to vast amounts of music extending back long before my birth. To support you argument about exposure, Gen Z may not watch "television" as such but they do watch programming such as "Stranger Things" on streaming services and when one particular episode used the song "Running Up That Hill" by Kate Bush, suddenly it became very popular again and highly downloaded. Movies like "Guardians of the Galaxy" that use older music also do the same thing. I personally learned to appreciate a lot of classical music because as a youth I was exposed to a great deal of it in cartoons. I also see your point about not knowing where to start or what to even look for when there's so much to choose from. I'm always glad to make recommendations to anyone who might ask even though that rarely happens.
Glad to have gotten your respect! I only wish to gain insight into the world we live in and the musical landscape that we are a part of. These types of conversations can open a whole can of worms that hopefully leads to more information that helps grow the foundation of music no matter the generation. Appreciate the comment!
I strongly believe that the younger generations do like music, but mos of them doesn't feel that it's a central part of their life mostly because of how the social networks (like, facebook, instagram, etc...) manages to keep us stuck in it, so even when we are doing ordinary things or hanging out with friends we are constatly focused on social media, and we are loosing that moments when we crete the bonds with the music, like when we love some music beacause it is the soundtrack of a great memont of our lives, or when we listen to something that touches us deeply. We are lossing this momentes beacause we are somehow hipnotized by social networks.
I can definitely get behind this sentiment. Social media and the constant need to be online and validated by others for your shared experiences has caused a unique change in the way we as people simply live. For better or worse, we are now all connected all the time, but those magical moments where that wasn't a priority are no longer there. The social changes we see due to these social networks can definitely be attributed to the disinterest in music (among other elements of life). Thank you for your comment!
Not sure that is true since they still go to concerts and still play music on tik tok while they are just point to the word on their tic tok or doing a dance challenge.
I definitely think your right about social media hypnotizing the youth, I’ve always thought that, like it was planned from the beginning to control everyone, also music just doesn’t have brilliant songwriting anymore, no catchy brilliant bands. No big money from record sales.
the worst part of it is that kids who are staring out playing musica, will never know how awesome it was having a band, and playing to hundreds of people of your age, getting to be known by people you could meet in the real world, frst in your school, than in your neighbourhood, than other places...having people buy your demo tapes, and coming back next week knowing your songs by heart. nowadays you record an album, and have fans scattered throuout the world, but it is very hard to play to a decent crowd every week (without being famous). All the sharing and techonology, made music business more elitist than ever, quite the opposite of what we thought was gonna happen, back in the day.
If you listen to the pop music today, GenZ doesn't have the kind of songs that we did even a decade ago. These songs with lo-fi instrumentals, whispery female vocals, no catchy hooks, and themes about mental health are hard to compare with "Baby One More Time" or "Bye Bye Bye."
You stated a point that i was thinking. One of my favourite bands had released an album called “Option Paralysis”, which fits perfectly with this discussion. Too many available choices lead to no choices at all.
Yup, having so many choices in music can lead one to just simply not listen to anything and explore what's out there! The fear is people just not caring about music, but the other side of the coin is people being able to cycle through tons of music to check out and find something that is absolutely amazing. Thank you for your comment!
Not so much too many choices, as too many low quality choices that aren’t worth sifting through for the maybe one or two diamonds in the rough, if that. I won’t bother with soundcloud or band camp because I’ve never found them reliable in providing high quality music. If anyone can upload, there are no standards or quality control. Same reason 99.999999999999% of TH-cam videos suck and can’t hold a candle to real tv or movies. Even when I try to find new rock music, I either get new stuff from old giant bands, or I find wannabe copycat bands that are just that (cough cough Greta Van Fleet, though they’re not the only ones). No MTV, no radio dedicated to new bands, and new bands don’t really want to be “discovered” like they used to. Their music is either too niche and esoteric to be mainstream or successful, or vice versa it’s so commercial that it’s bland and boring and sucks.
Interestingly enough, I never suffer from the problem of “too many choices,” if I go through a playlist of “underground/obscure ______ bands “ where _____ is 80s hair metal, 60s acid rock, 70s synthesizers, 70s rock, etc. Even the average groups of then that didn’t make it huge or were one hit wonders still kick ass. The volume of groups in the playlist is no deterrent.
Movies were everything. Even music videos had to tell their own story visually, use cool sets, have dance numbers maybe, etc. Much more involved and more creative. Just as creative as the song itself. Even something as lowest common denominator as “Cherry Pie” and “Girls, Girls, Girls” had more thought put in the videos than some of today’s actual movies.
I am a Gen Xer and an avid music listener. I still am open to newly released albums and artists and find that streaming services like Spotify have been an amazing way to find new music with recommended algorithmic options. I do think they way we choose music has changed considerably and the death of the album and uber-choices of options make it more disposable. However, I am impressed with both of my Gen Z kids and their eclectic tastes. They pull from so many genres and decades and I actually find myself asking them who the artist is they are playing because I dig the newer songs. My son somehow finds songs from various places I never would have sourced from as a kid because I didn't have the option but I'm sure I would do the exact same thing. Bottom line is that I think Gen Z appreciates music in the same way but I do feel a bit nostalgic for the time I grew up in and am biased in the music options being better. Probably just a generational thing. Who knows. Enjoy it all my friends. We are blessed to have these selections no matter what era. Life without music would have no meaning period. BTW- Appreciate that this TH-camr actually responds to people's comments in a polite way.
Thank you so much for the comment! I completely agree with this take, Gen Z has a crazy expansive taste in music. It spans from all genres and eras, and a lot of that has thanks to do with the ability to listen to so much music at an instant, and it can be a generational thing to long for previous music of your time. Life without music would indeed have no meaning, and I always want to take time to respond to people who take the time to watch my content and write a thought-out response like you did here. Appreciate it and always will appreciate comments such as these!
I agree with much of what you say. Unfortunately alot of music today and for the last 20 years in my opinion isn't creative or original, its just boring. The creativity from the 60's, 70's, 80's and 90's outdoes most of what is out there today. So many songs that get big airplay today and are popular are just so boring and uncreative and ironically many of those songs were written by a team of folks. Songs that deserve so much more are unknown while the Industry pushes lame stuff. Of course this is all my opinion. Enjoyed your video!
Thank you for checking out the video! The sentiments that you are touching upon are definitely what Rick mentioned in his video, that there is a creative void due to teams of people writing popular music for artists and having a similar sound coming from that. There are always going to be songs that push the limits of musical intrigue that will not get airplay due to them not being as commercially viable, but that is something we as music lovers can seek out and enjoy when we find it. The only thing I wish is that these types of artists and genres can get more airplay and get the recognition they deserve, creating unique sounds from people who are inspired by hearing those artists. Thank you for your comment!
Gen x remember our music? Grunge and such..the creation of electronica, blending of genres...anyone...hello? Jam bands after, dead and fish even tho fish is our too
The creativity today usually is in creating new textures, mimicking electronics and ai. I disagree that music is less creative. Mainstream music is but then there is so much music that isn’t mainstream.
I’m a millennial who grew up with cassettes and cds and latter the iPod. Here is a thing when I was younger I wanted so much to have something like Spotify to exist and having so easy access to all the music I wanted to not carry who knows how many cds to school to be asked to take them borrowed to never return. I never thought this would come with its downside destroying the music industry, Im truly happy to have my iPad and smartphone but wished it didn’t have to destroy the music industry as we knew it.
You made a great point, access/excess reduced intrinsic value to the user. If it comes easy it doesn't have the same value as something that one must put in some effort to obtain. Anything that can be had at the snap of a finger will become less important and have less intrinsic value. Paying 10$ a month for access to infinite music versus buying a couple of albums a month ...... In commodities terminology, scarcety is key to actual value
This exactly! It's the fact that the value of something can be determined by how readily available it is, and the simple fact is music is too easily available. It's a technological marvel to be able to access almost every artists' catalog with a couple of screen presses, but a part of the magic in music consumption is diminished because of said ease. I wouldn't give it up at all by any means, but I still will go out and purchase physical albums because it's a different beast to listen to music that way. Thank you for your insight!
I have a millennial friend in his late 30’s who’s seen no more than 10 movies his entire life. He came of age in the era of easy video rentals, then streaming. Since he’s always been able watch any movie at any time, there was no point in watching any of them, ever. So yes, you have a point: infinite availability has turned most media into a commodity, or background noise if you prefer.
@@BillLaBrie Yup I can attest to this point of view as well, where even to me movies are not something that I prioritize. However, this could be contributed to me being more into music myself, but overall the idea still stands that media that is easily consumable is something we take for granted. While only seeing 10 movies does seem wild to me, it doesn't seem far off from what could be for a lot of people in the future. Thank you for your comment!
@@cynusmusic hey man love the vid it’s great! Gen z kid here in a metal band and I think besides those points I think peoples lives also have something to do with it. Factors that play into social media such as school life, work, and extracurriculars make people want to stay with what they have instead of experimenting because it’s what they’re friends like, I know a lot of friends like that. So people just naturally throw away different kinds of music just because they have never heard it before. I think all this combined with the fact music has less of an importance in our modern lives makes this happen.
@@Concap-ej9jj I completely agree that people's own living situations and conditions bring people to certain conclusions about how they feel regarding various things. When it comes to music, it can lead people into certain genres or even caring/not caring about music at all. On top of that, the fact that music does play somewhat less of an important role in modern living is also something that should be explored when looking into this overall. Thank you for sharing your take from your perspective!
I recently sang and played piano/guitars/sax at a very popular/historic restaurant in Corpus Christi Tx.I had the place ROCKIN🤘every night,IF you were over 30!Everyone younger was looking down at their phones,the whole time!I'm basing this on a 15 month period,every Fri/Sat night,4hrs per night.My wife was with me the whole time,she saw the same thing.We're talking 10k+people.(MANY tourist's).
Yup, there is definitely a shift in the musical paradigm that has caused such a different take on music overall. The example you provided leads to more intrigue as it shares the same sentiment this video and Rick's video touch on. Glad you were killing it, and thank you for your comment as well!
I think there is still some kind of connection between artists and fans still, but the connection is different, and in some ways, more strained than it used to be. I still think that music is as big as ever, but the way that music is consumed has definitely changed the way we as fans interact with the artist and their art. Thank you for your comment!
Today you see that the artists able to connect with people are the ones getting loyal fans. Look at BTS, they have a huge fanbase not only because of the music but because they share a lot of content online and fans become fans not only of the music but of everytjing they share. Being successful today don't only require a good album.
@@tuttasb5338 I absolutely agree with your point as well. With the modern age comes new methods of connecting to your audience, which isn't limited to just one medium. The fact that we have instant messaging and live streams where artists can talk directly to fans within a blink of an eye is unprecedented thanks to the internet and how we connect. The innovation of cell phones being able to record high-quality footage of bands/artists performing live and sharing that with people who otherwise would not have been able to attend creates even more of a connection as well. Being successful can mean a large variety of things overall, but there are certain types of connections to the music that are being lost for various reasons. These nuanced types of things are exactly what I wanted to explore, so thank you for sharing your perspective!
Thank you so much for the kind words, and I'm glad you checked out the video! Just wanted to explore what could potentially be the cause of what Rick pointed out without being biased one way or another, so I'm happy that came across as well!
You killed it man! Filled in the holes in Rick’s video. You both are right, this is a human complex phenomenon and one size doesn’t fit all! Amazing job, keep the videos coming, already subscribed…
I don't think people don't care about music now, what I think is that the attention is too much spreaded on different mediums compared to the past. there's so much access to different kinds of content today that it's hard to point what is "mainstream" these days. 'cause a lot of "mainstreams" are happening now at the same time and you can cut it in different slices depending on the demographics and niches and mediums, while in the past there was just radio and tv as you said. great video!
I definitely agree that with the growing choices we have to keep us entertained, the more things that lack in multi-media elements may get left behind. We have developed so many new ways of entertainment, tailored to so many different demographics, that it may be hard to narrow it down and find something that universally is popular. But then the question may pose, if something is so broadly accepted by people who have access to so many forms of entertainment, is that piece of content bland or generic? In the past, the lack of choice led to certain types of media exploding and being popular, but today may just be flat-out obsolete. Overall, I hope for the growth and intrigue of music to always be there and keep being challenged, especially in the pop sphere. Thank you for your comment!
I think it's a lot simpler than that. Back in the 60's and 70's you had two choices while you drive. You could listen to local radio or listen to nothing. People picked music. People who wanted to perform in the 60's and 70's could play music or act on theater. You had serious musicians out there making beautiful music. You also had people forming a band to help them get laid. There were a lot more music venues than theaters. Movie production and distribution was insanely expensive and difficult to do. Yes, Super 8 camera and no, it doesn't have sound. A cheap night with friends is hanging out listening to music. It's January, you live in Buffalo, and it's zero outside. Today there are plenty of alternatives. You can listen to a podcast while you drive. You can make videos cheaply about whatever you want. It's not that millennial music lovers love music any less. It's that people have options now . The kid in 1977;sitting on the floor listening to Floyd while he's rather do something else now has something else to do.
This is a very true fact. If you would give kids back in the day the options that kids have now, they would make the same choices that kids are making today. The fact is that there are a lot more entertaining mediums out there that are more stimulating than in the past. Including a visual medium on top of an auditory medium is definitely something people would naturally gravitate to because it involves more senses, especially to younger people. Overall, there is something to be said that the limitations of entertainment can make people choose certain options over others. Thank you for your comment!
It has so much to do with what is being fed to the public. If you have to look for what you want, you wind up in a bubble, a silo. Then you only get reinforced the style you are looking for. Back in the day (70's, 80's) we were exposed to a lot of different types of music on the radio. The death of radio, seems to be the death of music to some degree.
Thanks for posting this. I originally clicked on this just to hear a second opinion about the orig vid. My take away was that he was dissing on video game music[Boomer - old man on top of a mountain full of sound & fury signifying nothing type of thing] I still feel like more props needs to made towards folks that make music for video games. I feel like I could ask almost anyone to name a famous singer/rapper, and they would have an answer. Same thing for a guitar player, a piano player, maybe a drummer, and also maybe a bass player, and most definitely a classical music composer. Name a famous video game music composer without looking it up online; you can't do it. And yet I think a lot of ppl, when played some music that first appeared in a video game would instantly recognize it. There's defo a disconnect between the games that we play, and the artists that make music for said games. They deserve more recognition and fame for what they do. It's not like ppl aren't hearing what they are doing... They just don't know who they are, and hence not having the idea that this is something they might be able to emulate. We need to do a better job at making the ppl who do that work more famous. And, promote ppl who are doing live performances of those works; they are out there, look them up, go see a show.
Thank you so much for checking out the video! Yeah Rick gave me a bit to think about when it comes to the topic at hand, so I had to throw in some of my ideas as well. Appreciate the comment too!
@@cynusmusic Do you think people being afraid of their videos being removed may also be the reason why many aren't uploading on YT anymore? There are many who I subscribe to who are now post short videos, often incomplete performances of songs on Tik Tok and others instead.
@@MIKECNW That is definitely an interesting question that can span an entire TH-cam video itself, but I will say that I think the general shift in popularity for younger people to Tik Tok is a driving factor to what is being created and popular now. TH-cam Shorts are getting millions of views, and Tik Tok allows for copyrighted songs to be played without fear of reprocussion because monetizing there is not the same as on here. Depending on who you watch on TH-cam, some creators who used to upload tons of videos may have scaled for this and a plethora of other reasons. Some TH-camrs who used to post less but with copyrighted music are posting more than ever now. But the overall popularity of short form content and its ability to drive views also can play a factor into why the people you sub to are doing that. Overall, great topic as well!
@@cynusmusic Of course what I don't get is why would anyone wanna watch someone perform part of a song instead of a full version. What's the think of these people?
@@MIKECNW I think the appeal is the shortness of the content, and since it's bite-sized you can see more content than if you sat and watched a 10 minute video. Thank you again for your comments as well!
So my niece is Gen Z (she's 18 turning 19 in a few months). When she went to her senior Homecoming dance last fall, she told me the DJ was the worst her school ever had. I asked her why and she said that he would play nothing but new music that was all remixed and run together so it was like one giant song. She then said that none of the students at Homecoming got on the dancefloor the entire night. Most of them left right after the Homecoming queen and king were named. Jump ahead to April of this year when my niece had her senior Prom. She said the DJ was fantastic and everyone had a great time, so I asked her what made this one so different. It turns out the DJ was playing the same exact music that was played at MY senior Prom 20 years ago! According to my niece and her friends, they hate all of the modern stuff because to them it's just considered "TikTok music". They actually consider the older songs to be "real music" that they respect more.
That is definitely an interesting perspective to it! The fact that the older songs are considered "real music" while the newer music is considered "TikTok music" and is more respected is definitely wild to me. Thank you for your comment!
Old bands still put out new material too rhcp this year dropped an album. So good! I heard it played on fortnight! A game that plays popular music to who’s playing the game. Great idea 💡
I can believe this. One of the most popular club nights in my home town (at least pre-pandemic) was an 80s night. It was full of people in their late teens and early twenties whose parents were likely born in the 80s! New music has to compete against a legendary back catalogue in a way that the music of the 20th century did not.
I mentioned this earlier when I was discussing the video in question. I completely agree about music videos not being on TV playing a big part of it. With MTV/VH1/MuchMusic/Fuse and with radio, we had the luxury of hearing new things just in passing as we were tuned to those programs. That's no longer the case. I also entirely agree with the copyright system being to blame for not hearing new music on TH-cam or Twitch streams. I would *love* to do a radio show type thing on Twitch where I played new music that people might not have heard, but archaic copyright laws forbid such things.
You said some very interesting things about this role situation. I watched the Rick Beato video you talked about and I had this feeling that I agreed with him but not entirely. And you kinda nailed it why. Thanks for sharing your thoughts.
Great video and I"m glad that I watched it. Here's the thing for me. I'67 and I am constantly buying new CDs. My music collection contains music from the 60s to today. Mostly I listen in my car but on the odd Sunday, my wife and myself will sit down, have a few drinks and listen to 4 or 5 CDs. That's LISTEN! WE pretty much keep quiet and just enjoy the music. My wife doesn't watch TH-cam at all. I do of course or else I wouldn't be here. We don't stream though. Another thing is that when people of my age were teenagers, we all knew somebody who had a stereo and lived in their parent's basement so on a Friday and or Saturday night, we'd all come over and listen to records. I'm not sure if that happens at all anymore. Sad if it doesn't. As for the video aspect, I guess because I grew up before videos were really a thing, they are secondary to me. After all, you don't watch music with your ears. As for finding new music. I search for it. I TH-cam search for new rock all the time. I'm a rock fan. Anybody can do it.
Thank you for checking out the video! I do feel like there are still listening parties to some extent, but not the way that it was in the past. Listening to music with your significant other does sound like a nice time overall. Seeing music videos bring a new life to a song, but the focus is definitely in the song itself. TH-cam is a great place to find new music, and I've found some incredible pieces of music that way that I cherish to this day!
Love Rick and his take on things but you also make some valid points. All I can say is I'm glad I'm an old fart and feel truly sorry for the current generation and probably future generations.
According to marketing studies I haven't read (so I'm quoting a quote here lol), millennials and Gen Z aren't interested in things and attractions anymore as much as we're to experiences. This was applied to amusement parks where that cool roller coaster isn't as popular now as the next door theme park that pretends to be a haunted mansion. I think it also applies to music. Let's take good old Kate Bush as an example. Famous during the 80s, niche during the 90s. I knew she existed because Placebo released in 2000-something a song named "Running Up That Hill (Kate Bush cover)" and I loved that song, helped by the fact that I already loved Placebo. And I have seen Placebo live and they have played that song live and it was great. The experiences of my youth where "Running Up That Hill" was soundtrack, or listening to it live where experiences I treasure. You can have a completely different take on "Running Up That Hill" and perhaps even forget it exists or dislike it or whatever and that's fine. It's your experience. Now in 2022 we all know what happened with that song and Stranger Things. It's a new experience for many, and I'm sure many Gen Z saw that, googled the song and will have a different experience with it, perhaps explore similar bands, discover Placebo's Within Temptation's covers and so much more. They do care about music. But it's just different.
This is a great take overall, younger generations experience music in a completely different way than those from older generations solely based on the way the music is introduced to them and will create unique moments. And I absolutely agree that experiences are definitely a higher priority than stuff for younger people. Thank you so much for your comment!
This is a well reasoned critique of today's audience more than Rick's comments. Great content. I had heard that Gen Z listeners shy away from live music because they are accustomed to listening to music on earbuds which does not have the dynamic range of a live concert and as such, are overwhelmed by the live presentation. I'm not sure if this is valid but definitely interesting.
A CD is way easier then Pandora WTF. I don't have to go and click like and dislike and find the tab again every three minutes and go back 5 places to figure out what that last song was when I was in the bathroom: Going to Will Rock's website and finding what they played because they didn't say the name of it was actually easier because you don't have to locate a previous tab first or try to figure out which song was the boring-as-fuck one and which song is the one you need to save! Not to mention all the "modem blips" with a song randomly stopping for 30 seconds for no reason while you are at home! Obviously a CD is much easier!
The biggest problem is that younger generations have never experienced a 100 watt Kenwood. Listening to music on a phone is a JOKE. Gen x grew up feeling the music rumbling our guts the way music should be heard. Music was and still is a drug for us Gen xers. It’s no wonder that younger generations don’t care, they have never felt music.
The phone isn’t the issue. Headphones nowadays are all bass boosted which sounds like garbage. I literally have to buy discontinued models from like 2001 in back catalogue from eBay just to find a pair of affordable but good headphones with balanced EQ. (Sennheiser MX400/500). No music is going to sound good in modern headphones with the absurd bass boost. Don’t know who those are designed for.
Valid comments by you and Rick. So much music bangs on about how broken relationships and how bad life is. I think people are sick of it. "Video killed the radio star," computerised music and song writing is killing the budding songwriter and musician. Bring back the pub band. "Who let the dogs out." I need to take the dog for a walk. Is there a video on how to?
This is an interesting subject. Since music is so accesible now a lot of good music also gets lost in the shuffle. I am generation X so i got to see the birth of streaming.
Countles happy hours as a kid, sitting crosslegged on the floor, headphones on gazing at the gatefold album sleeve whilst listening to incredible music. Spotify does nothing for me.
As someone who still collects vinyl records, I completely understand the feeling of doing that and connecting with the music on a deeper level. Spotify is a great way to listen to those songs/albums when you otherwise can't, but it's nowhere near the same by any means. Thank you for your comment!
Countless happy hours as a kid, sitting open legged on a horseback, cars do nothing for me. Countless happy hours as a kid, sitting cross legged on the floor, writing letters and licking stamps to send letters to my pen pal…. Emails do nothing for me . #Evolve!
@@the77th I think you're missing the point: today's compressed sound files lose so much of the music (e.g. much of the old Motown and Muscle Shoals recordings in the 60s are unlistenable on Spotify) that it is hardly surprising that the current music scene is so substandard.
@@cynusmusic honestly its disgusting how these kind of anti genz arguments dehumanize the generation, saying we dont care about music or art or architecture, were worse in using computers, the dehuminization of gen z is doing nothing but fuelling the mental illness and suicidie rates of zoomers, your basically saying "THIS GENERATION ISIN'T AS HUMAN AS US! THEY ARE ROBOTIC AND SOULLESS!!!" from people who i used to respect is heartbreaking to hear constantly and makes enjoying music or art extremely hard because you know in the back of your mind you will never love it as much or truly like older generations did, and without art and music theres just no reason to live
You did make a very good point about gen z being disengaged from music because of the many streaming services. If you are never actually buying something tangible it becomes disposeable and has no meaning and emotional attachment to the person. I absolutely despise streaming and refuse to ever use it myself, but I feel really sad for all the kids that know nothing else. Streaming has just destroyed music and movies are heading down the same dark path.
GenX here. I think you and Rick are largely on the same overall page. The issue is systemic and not some sort of failing on the part of GenZ (and my kids are all GenZ). I do like your point about the greater investment in physical media. I'm a huge rush fan, and when "Clockwork Angels" came out, man, I was in the music store on date of release, bought it, and sat in the parking lot just listening to the whole album. There is no way in hell that most GenZ would do that. But, let's be honest here, neither would most GenX today. It's not just GenZ. It's all of us. Also agree on new artists. New artists have become hard to find. The biggest infusion of new artists I've had to my personal mix recently was going to a music festival in which a ton of bands played that I've never heard of. So, yeah, we need to start listening to (good) radio again, and buying our media physically in actual stores. Wait, no, there's no way. Go outside? In public? :P
i live in europe and i have the same age of Rick, i thought all of that said and my conclusion is that i have to agree with him in the way that the most interesting thing to young people today is electonics in all forms than music and culture and human expressions and connections, as it was in the past decades. The world today is changing in very fast speed and the young person does not have the time to cope with all that is happening. There are no more cultural revolutions, like movements opposing capitalism etc. Today everything tends to be mechanized, sterilized and dehumanized. The tragic summary of it all is that the modern society seems that does not want to understand this path of distraction, because after all the human soul is to be asked for, everything else is a mean to this goal. So the moto of today is, PEOPLE WAKE UP AND LEAVE FROM THIS MODERN TOWER OF BABEL BEFORE IT IS TO LATE!
There is absolutely something to your words here! The speed at which everything is moving is so much quicker than in the past, even looking at how fast technology is advancing in several years is mind-boggling and new to everyone. The impact that we are seeing is fresh and has a significant impact on how we interact with the world today. Things are becoming more sterile and mechanized as we advance, and each day we seek more human experiences because of it. To break out of the confinement and live the moments humans were meant to live is a beautiful thing. Thank you for your comment!
quite a bit late to this but... First off: GenX here 😵💫 Rick made reasonable points that I generally agree with, as I felt you did as well. And you made excellent points that I definitely agree with as well. Perhaps even stronger points honestly... Because you care ever so close to a much large societal issue which is "diminishing entropy". I think the causal relationship gets inverted in so many discussions related to an apparent homogenization or same-ordering of what could be described as personal preferences, individual opinions, tastes, etc. I strongly believe the algorithmic landscape is performing as designed: smoothing the curve of our inputs to minimize the impedance mismatch on output (results). The result in music is the masses tastes have converged. But just as you say, the are many of factors at work that keep younger people at an arms length from taking personal ownership of the art, copyrights be a massive depressor on the streaming platforms you identify. Spot on. It is chilling and this is the cold result. That all said: GenZ is filled with ABSOLUTELY ASTONISHING talent up and down the genres... Just what would Charlie Parker make of JD Beck+DoMI? Personally, this is why i put random bits of culture (visual, musical, literature) in front of my children: to perturb the input the algorithms have over-optimized.
im 13 and I really really love listening to music on vinyl. i use apple music on the go but when im at home i much prefer using a record players. my entire life revolves around music. i play guitar constantly and i barley play video games anymore. im very happy to listen to music. watching youtube and TikTok is very entertaining but i often stop to go sit outside and listen to an album. cause thats what i find more entertaining. i hope to be in a band when im older and bring back 80's thrash metal.
Thats a good point, Im 34 right now and when I listened to music I used to love the xbox music effects, u remember the trippy shapes, Mac did that and so did PC, They need to bring that back.
New popular music has depreciated to a mostly non-melodic state with no dynamics or meaning. Lyrics don't tell a story like they used to, and repetition is so frequent that listeners would reject songs quickly. Most all common melody combinations have been used - that's why we'll listen to a song and compare it to another, and sometimes think hey, this is copyright infringement. It's like trying to find that cool new thing, but you can't because everything has been thought of already.
Right on. Kudos for catching these other factors. I think boomers also forget that they didn’t grow up with the massive time sync of video games. Think about millennials like me who bought CDs as a teen, who love music, but now we’re forced to deprioritize it. So many other things vie for my attention: parenting, social media, streaming media (TV and movies), video games, and even podcasts. Music in the car still makes sense. But the entertainment industry has never had so much competition, as all of it has gone on-demand and mobile. And as you said music discovery is way more niche now. I get my instrumental guitar/progressive metal niche recommended to me by algorithms, but not so much of the most popular stuff. Cheers. And that light box thing in the background is dope.
I completely agree with your take here. CD's were popular when I was growing up, and the fact that we have moved away from that and into streaming music is a very different experience. Lots of other responsibilities and other avenues of entertainment are more interesting and have a lower barrier of entry as well. Music in the car will always make sense in my opinion since you need your other senses to navigate safely. Algorithms can be insanely tailored to each person, and in there can be another fault as well. And thank you, the light box in the back is the Hypercube which I did a video about a couple of months ago. Just wanted to add something interesting to my room to have movement as well for videos like these. Thank you for your comment!
I am proud to say that both of my kids are very musical and never gave interest or obsession to video games. My son, 23, plays guitar, Ukulele, and drums. My daughter, 19, plays flute, piano/keyboard, guitar, and is learning drums. I'm a very proud Dad.
Can you interview young guys to tell us why they don't like music? I've seen a lot of videos where old guys talk about the problem but it would be nice to listen to the reasons from a young guy.
You put this so much more eloquently than I did in my comment on his video 😅 you're right, it's about the copywriter and the physicality. Now we have to have tickets that are as expensive as Broadway just to support the music industry, which puts out stuff that doesn't relate. Corporate music doesn't create excitement enough to buy an album when we have a market that lets us stream it for free. We just don't have enough music representation in our media anymore. Think about when Stranger Things season 4 dropped the master of puppets, teens flocked to the trend because it was interesting to them. A person playing music is always interesting and eye catching, but if we weren't watching people play music, then it's not creating the community effect that music requires to thrive.
So I think you are generally speaking to, maybe expanding on the themes Rick Beato brought up, just with your own flavor. One thing I would bring up and ask you about is new music discovery. One pathway for older generations was "Americas Top 40" and shows like it - I say this still survives in more decentralized forms, scattered to many smaller audiences. Playlists on Spotify, playlists generated by TH-cam, playlists shared with friends; We still have "Top..." whatever as a feature on things like Vevo. What is missing is the influence of radio DJs and the touch of personality and event they could bring to the introduction of new music. Sure there are things like drops (ie Taylor Swift, Beyonce etc.) but they are so much more cult of personality events versus shared cultural happenings (for modern day, dare I say sales & marketing events? - payola was low rent stuff in comparison, on the periphery)
Exactly. We don't have curated music anymore, that's just how I feel about it. I grew up listening to the best radio station, which was before YT, and they introduced me and EDUCATED me about the best artist and songs, past and present. It was not a specific genre radio station, it was a radio that was known to be the cultural force in our country. So now it is up to the consumer (I'm not a gen Z, a bit older) to look and find and to curate. But honestly, if you are a working mom and your day is filled with obligations, who has time to find new music? And everything that I eventually find is..not so good. I remember when I first thought "geez there's no new exciting music anymore" and the next day (again before FB YT google espionage), when my radio turned on to wake me up, I heard the new Groove Armada song. It just pierced through my heart. I felt alive again. Music used to find us, I guess.. That's way radio dj-s are precious if they are focused on introducing new music for the thirsty hearts and ears. If anyone has some suggestion on a good radio station, please share :)
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True for many other things, even rpg video games if we think about it, even for Kindle. Faster devices are the problem. Music is just the first one to the guillotine.
Being able to have immediacy when it comes to accessing content is a fantastic thing for consuming said content, but it also has changed the way we interact with it overall. I love the fact that I can listen to music on the fly, but that has also created a type of disconnect with the music because of how quickly I can access it. A weird juxtaposition, but one that is noticeable. Thank you for your comment!
I also believe in the fact there are “artists” out there who post a song or three everyday, and their reason is to make more money regardless if it’s good or not. Sometimes it just sounds like they just push record and post whatever happens and it drowns out other artists who actually post authentic beautiful music that takes time. Just my two cents… we all seen a few of those “artists” who have thousands of songs but only a handful sound good…
MTV also played music videos in the 90s/00s..music was ingrained in culture..TRL, Yo MTV Raps, Headbanger's Ball, etc. Looking back it's weird how different that era was to the present day.
In my day the music I heard was from radio and the streets. Block parties, DJ's in the parks, Boom boxes. People playing the music from the fron of their houses. Yes Imma city guy and lived in the ghetto. Cassette, vinyl and CD
I have great memories of being a kid in the 70s/80s anticipating an album release and riding my bike to buy it, or riding my bike across town to a cool record store where I learned about bands and artists from the owner. Now its so easy to download music its not special in that same way.
I think the music industry(of the past before 1990 lets say) is really digging their own grave by being hyper strict with their copyright claims. I don't think they comprehend the nuances of reaction videos, analyses videos, short clips and so forth. The younger people don't know of these great bands, but they do watch reaction and analysis, or tier lists, and this is where they would here the stuff they've never heard before. By being so anal, these companies prevent the new generation learning about the old stuff, and hence once the ones that know their stuff die, their music will die with them.
I feel that for every decade the music becomes more commercialized and less unique. A product to be consumed like candy and then forgotten about. Also compare the music of the 1960s, 1970s and 1980s to the 2000s, 2010s and now the 2020s. To me the last 20 years just blend together..
I think there is always going to be interesting music no matter the generation, but when it comes to what appeals to the popular masses definitely has gone by the way of a more defined route, where certain drum samples and synths are commonly used that appeal to more ears and used on more songs, thus sounding very similar. Also, Rick's correct points about teams of people writing pop music doesn't help the musical situation either. There may have been more of an interest in coming up with unique sounds and ideas in popular music at the time with what tools were available to them, and even the idea of limitations breeding ingenuity also comes to mind. Thank you for your comment!
@@cynusmusic There's so much focus on money now that it seems after finding a winning formula they see no reason to change it = Similar sounding music. That's why if there's any changes during the years they're very small and gradual. It's also funny how now when we can make music sound however we want with no limitations. That's when many artists decide to sound the same as everyone else. But yeah you're right. Every generation makes new, awesome and different music and it's there to be found if we just search for it. 🙂
@@geminijinxies7258 100% with your response, when big corporations see $$$ come in, they wouldn't dare touch the needle and cause a disturbance to the cash flow. Even if a new sound could potentially bring in even more of that sweet green, it wouldn't matter if the tried and true formula works. I will always have hope that music will be ever-expanding and provide life-changing moments for people, whether they are from new sounds or old ones. Appreciate the comment!
There is still unique music it just isn’t popular. In fact i feel some music i listen to that is made by gen Z artists takes lots of inspiration from 70’s jazz fusion but mixes it with electronic music sounds and hip hop sounds.
@@PeteS_1994 That is definitely interesting considering that modern lo-fi also takes inspiration from these places as well, so it makes sense. Thank you for your comment!
I think I may agree more with your points than Rick's even though I do agree with a lot of Rick's points. I think that our lives with the internet and technology are saturated with things to do. We are generally busier people. Streaming and having a way to listen to music at any and all points essentially makes "our lives" the music videos with music being the background and theme music. So only simple melodies and chord progressions are really needed in order to augment our already busy lives and gamers games.
I’m a baby boomer, born at the early days of rock n roll . Ive mainly been into rock, heavy band prog. Instill love modern music, including music still being made by my old band. I was enjoying The Weeknd new album this morning. By the way, i loved the cat.
Very good analysis. I grew up obsessed with music and now in my late forties, I still am. Music was the thing when I was younger. We would meet and enjoy a record, talk about it for hours, debate and exchange tips like they were some precious top secret information. Music was a social glue for our generation and that’s the main difference. Today, you still have good music but less people are searching for it since it’s less “rewarding” or socially relevant. My 14y son loves music and has a similar approach I had but he has less people to share with since it simply isn’t the thing these days… I don’t know if it’s better or worse than before. That’s debatable. But I do feel sorry for the younger generations for not having these precious moments we had.
I agree on the issue of copyright police. I feel like "fair use" is lost, and more needs to be done for artists willing to have their stuff used put out there so people can use it. I mentioned to some on one reason I believe TikTok is so popular with youth is that there is less copyright police, more freedom to just use something and not have it instantly killed. I still think (and I said it in Rick's video) that Gen Z hasn't been given a lot of original music in their lives. Everything seems to be a remake, remix, reboots, cover, copy, ripoff, etc. How can they claim a sound as their own when the rest of us can just come in and show how it's just copycats of our generation's (X & Y) music? Now...one could claim I created a hypocrisy in talking about fair use and yet complaining how there's nothing original anymore. I still feel like back in the day, people who sampled did CLEVER things with said samples, making something very original. It's different than hearing some pop tune that you can clearly see what melody or sound they borrowed to make it.
Can I add that technology plays a big part in what is available. I’ll explain concisely, a musician, singer songwriter wants to make music, they can go the band route or go it alone, (band versus self.) Two choices, find like minded musicians who have a similar vision, play the right instruments to form a band, buy expensive equipment, travel and perform live, (why else form a band, right?) Versus isolation, getting a music maker, maybe one instrument, (guitar) and a microphone. Which is easier and cheaper? The music industry is looking for bands, looking for rock music, but without that band dynamic, they are hard to come by.
Thank you so much for your comment, and I always will appreciate kind words like these! Just wanted to throw my 2 cents out there to piggyback off of Rick's original video, and I'm glad you enjoyed it!
It’s so weird to me as a gen Z who loves music and has so many friends who love music too to hear people saying my generation doesn’t appreciate music enough lol, idk if it’s just cos music is a special interest of mine and actually an obsession (I have autism so it’s hard to love things a typical amount without my whole life focusing on them lol)
i want to see a gen z youtuber respond to this bc right now it’s giving very old man yells at clouds energy. pretty sure gen z are still going to concerts and singing along/yelling their hearts out to the lyrics. also there are still streaming services like netflix and movies where gen z discover music
Being born in 86 and hear a little bit of the 80s music and watching music videos on MTV in the early 90s and by the time I was 19,, 2005 smart phone were getting popular and youtube I really feel like I grew up knowing both generations ,,,all my entertainment comes from youtube and other platforms now ,, I no longer watch tv,,
another factor is choice ..back in the day the choice was far more limited so it was easier for acts to build up a fanbase and allow them to be living the life of true stars with excesses and huge gigs that made the whole scene far more interesting, during the 80s after punk there was a lot of opportunity for bands to get lucky with an oddball hit that would probably not make it past the boardroom today, and since in those days there was no internet the onus was on the listener to seek out new stuff rather than get it handed to them on a plate which also decreases the perceived value.
We can add laziness, no attention span, needing of instant gratification and absolute zero taste. Sorry friends, might wanna work on that. It's your parents fault.
I don’t think that’s true. Just never got the chance to be exposed to good music. If they did, it might blow their minds. I get zero gratification from social media. Books are far better. Well, the right ones, anyway. They just need to expand their horizons. Open The Doors of their mind, and Break On Through to the Other Side.
Lol it's lack of focus and desire to create quality. Ya want the fame and fortune without the work. It takes a lifetime to understand music and by that time you'll likely be resentful of the relaity of corporate music. "Gen Z" doesn't care about music because it takes effort. Also instant gratification. And new music is garbage. AI will run your lives soon so don't worry. You'll eventually never have to think again. And you're just gonna love that.😢
Some excellent points, well made. I don't agree with Rick's take on millennials vs music. I'm 56 and I've been playing videogames for 40 years and developing videogames for 35 years. Usually, every few years they get blamed for making kids more violent, or addicted but this is a new one on me. I enjoy Rick's videos but I couldn't watch this one to the end as it seemed ludicrous. I know many Millenials and Gen Zs and they are mostly into music but it's all music like Bowie, The Beatles, Nirvana, Iron Maiden, etc. It's like you said, if you want to get into music where do you start? Well, you start with the classic bands and hopefully their streaming platforms will broaden their horizons into other less well-known bands.
as a gen z i can confirm alot of my music taste is usually tied to a distant childhood memory of some movie, tv show or videogame i experienced. even up till now i seek good music from media or music similar to such
This whole response stemmed from a video that Rick Beato did, and the only evidence presented in it was anecdotal to him. However, I still figured if there was validity to his claim in any kind of way, I wanted to possibly explore what the potential reasons could be if there were some he did not cover. I personally think that there is a different connection to music that younger people have, but still I just wanted to engage the conversation overall. Thank you for your comment!
Rick Beato did a video in response to an article on music in the Atlantic titled Old Music is Killing New Music. ...which showed a huge drop over the last few decades in new mainstream music fans. Less interest in the Grammys and in current artists. Numbers showed old music 40-50 years old made up more than 70% of streaming, while new music made up only nearly 10%. Rick is just trying to find out reasons for the disengagement of the younger generation to music. Is it technology, the algorithms, the music industry not promoting truly creative artists, just bad music, less kids learning to play musical instruments, shorter songs...etc. In his videos on that story short n the Atlantic, he's asking if there are more reasons for the current generation's growing disinterest in music that the article did not list. Good to read the article and several music vloggers have given their opinions to it.
@@richardcogbill6791 I have read that article and it does pose an interesting look into the musical landscape that we face today. I have also checked out people's responses (both good and bad) to said article, with even a great take from Rhett Shull on the matter. There is a sense of overarching changes to music today and what is platformed and what is popular, and Rick does pose these queries to the audience when talking about them. Overall, when it came to the video I responded to, he outlined the points that I mentioned and I also wanted to add to the overall pool of ideas behind the potential reasons for these changes. I appreciate the response as well, the more we talk about it and ask questions, the more it shines lights on places that may not have been shone before.
I’m starting to think that all these record companies don’t realize how much more their music would actually reach more people (sell more) if they F’d off with DMCA’s. It would be a renaissance if people could hear songs they never even knew existed until they heard it in a TH-cam video
Kids still love music. I’m a musician and I play what my kid likes, it’s Minecraft music or this or that but I’m not like no THIS is music not that. Most of it actually is awesome too. However we make a point to ask my kids what they like or hey this is something mom and dad liked do you dig it? Sometimes he even finds music from my time because of a meme video and we can bond over it from different discoveries. I grew up with parents who never had much music around but I picked up a guitar and discovered my own way. Kids are listening but just not in the way we did. I stayed up hoping MTV would play a link in park song I ruined my computer downloading a song I couldn’t buy. These kids can get anything all the time and that makes their appreciation or experience different but these kids are still listening just not in the way we did and to different avenues than we had.
Not what he said. He basically implied that there are many more forms of entertainment now, and music has to compete for your attention with other forms that are more stimulating.
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Millennial here. Music appreciation is a lot different from past generations. My mom and dad used to have listening parties when a new record would come out. One friend would buy the record and invite a bunch of friends over and they would all sit around listening to the album.
Fast forward to my cousin (gen x) and music was a bit less of a social listen and more of an individual listen (when tapes and CD’s came out and could be enjoyed alone in the car).
Then I got into music when CD’s were the standard and pirating/MP3’s took over. Music became even more of an isolated listening experience.
Now a lot of zoomers tend to listen to music not as it’s own medium but as something attached to something else (I.e. video games, movies, etc.)
This suggests a trend and is worth exploring
People have always listened to music as part of movies. Official motion picture soundtracks, often featuring guest songs from star bands. So many iconic film composers. Video game music has always needed to be good, especially back in 8 &16 bit days, because the game itself was so primitive and the music was a short piece that looped forever, so it better not be annoying because you’re going to hear a lot of it. I think Nintendo’s games always have beautiful soundtracks.
While it’s true that music has long been part of movies, video games, and more, the broader trend is what stands out. This is similar to when people dismissed concerns about online music piracy by saying, “Music’s always been pirated-how could the internet really change things?”-and we all know how that turned out.
Likewise, when phones were criticized for distracting us from socializing, many said, “People said the same about music players, TV, and newspapers-why would phones be any different?” Yet, here we are.
The fact that something has been happening for a while doesn’t mean it’s irrelevant. It’s the growing trend and potential shift to a new norm that deserves attention, especially in how it might reshape our consumption and appreciation of art, for better or worse.
I also watched Rick's video and he clearly doesn't put the blame on Gen Z for this apathy of today's music. And in fact I think he would completely agree with you. If you watch his interview with Ted Gioia, they both touch on some of these very same points. I am a year older than Rick and I too have had the experience of music in a time when it was really magical. Just going to a record store and spending hours going through all the racks of LP's, staring at the incredible cover art, reading the list of songs, musicians, producers and a summary of the creation of the album, knowing when I got home I would read the cover and the liner notes from top to bottom as I listened to each track on my stereo was one of the highlights of my youth. since I had to use money I earned by babysitting or mowing the lawn I could only afford one or two at a time. Or more if they were used. But it really made my purchase mean so much more to me. When CD's came along, it took that part of the magic out of the equation. I still loved listening to music, but the experience of it never was the same. Now that it's all digital downloads or streaming, it has no magic at all. The music industry sabotaged themselves and us by only viewing music as a way to make lots of money. They have completely abandoned the artistry involved to make really good music. I am glad to see vinyl coming back. I hope it records stores become popular again too!
I think there has always been a money factor behind who gets popular to an extent, but what constitutes the art that makes it and the taste that people have for music has shifted entirely. I can see the value in physical mediums leading people to be more interested in music, and I can see the value in making music easily accessible to everyone. I think the fact that we're still producing physical music is a great medium when we have the options of choice right now. Overall, I just want music to flourish and inspire people of all generations to be creative. Thank you for your comment!
So, yeah, pretty much. Okay, is great music out there? Yes. But you have to find the music. The great music doesn't find you. The music that finds you is manufactured to producer algorithms. It used to be, there were crap songs on the radio or MTV, and some really great ones, and you would go out and explore the great ones. Music that comes to you is music that embeds itself into your most cherished memories. Bland, manufactured music doesn't have that connection. Music that you have to go find doesn't have that connection either. Also, when you make music, and you want to share it, people almost act offended that you said, "Hey, man, I just made this, check it out." soundcloud.com/user-153328599/eighty
There are records stores and young people still use them… we just call them “hipsters” now 😅
Wow your description sounds so romantic, a lot warmer than picking songs off a Spotify playlist that’s for sure lol
Also, i'd add that having all the music in the word for free obviously undermined the industry, bringing the value of music down to zero. You see, if someones girlfriend loves Guns N Roses, they would never buy her an album, (because why pay for music? thats stupid) but they would definitelly get her an Axl Rose action figure that costs 100 times more than an album. Because an action figure for a grown up has value and music (today) doesnt. Thats very sad. Id' say that Vinyl coming back is just a fetish, its like Comic Cons all over the world, theyre are not a sign that comics are thriving, quite the opposite, the 'gourmetization' of comics, means its a dead body, and the maggots are just eating the remains.
Gosh, it’s like every critique about digital music from 20 years ago has come true. Who would have thought?
Yup, the effects that were potentially eluded to can be seen in the way we as a society value music and assign importance to it. Thank you for your comment, and one can only hope for the best outcome for music and music listeners alike!
yeah, weas a norm have the tendency to kill the golden goose, 9 times out of...9
Here's my observation: music isn't revered in households-- literally, I can't remember a time I. My life where I wasn't surrounded by music. People in my life, including my family made music, obsessed over different artists, took me to shows, etc. We were immersed in it all the time. We cherished it. Album covers were pored over and displayed. The act of lying down on your back, and chilling with a pal, beer, and some herb, and listening to Entire albums from start to finish was a bonding experience. I count myself lucky that I experienced it, and at the best possible time. Y'all missed out. On another note, the magic of TH-cam and video is the ability to see the live shows of bands and artists that may no longer exist. Fabulous opportunities to explore, that’s what the internet brings to the table, in my opinion. Great commentary.
Absolutely the truth.
My parents passed the love of music to me, and I did the same to both of my Gen Z kids.
THAT. Listening to music was an act in itself, we would put a record on and just listen, be immersed in it (alone or with friends). i would be going home after school, and be thrilled that i was going to listen some album that ive bought recently. nowadays, listening to music is something people do in the background while they are doing something more important. listening to music is something precious that got lost (as a common practice).
Exactly! And sometimes you get better view from the professional camera work than you would if you were actually at the gig. Getting to watch live shows online whenever I want, or even segments of my picking, is wonderful. I can pick whatever song I feel like next, like a personal playlist or DJ that I can choose on the fly as I’m listening.
Fabulous point about the demonetization and fear of including copyrighted music on TH-cam and Twitch.
I can remember being 17 in 1997 and paying $18 for an CD album I was obsessing over (Radiohead OK Computer). The difference was scarcity. You literally couldn't hear songs unless you played them on a form of physical media (MP3 was just getting started then and there were still 2 more years before Napster was a thing). To hear "Let Down" I had to play it over and over again on my old CD boombox.
I'm 61 and this man gave a perfect explanation
I grew up only liking music from the 60's, 70's and some 80's because i was curious about my mum and dad's record collection. Not only their collection, but the rest of my families collections plus a school friend's parent's collection. At that time, albums were gradually becoming less important and it was all about the music video. If you are making albums and the company can milk singles from it for 3 years and plus touring the same album for that period of time, the artist is going to be stuck creatively whereas before the 80's bands were always looking for inspiration because they released an album either once or twice a year. I also think that although most bands back in the day were intimidated by how magical The Beatles were, it didn't stop them being equally creative in both songwriting and production techniques. As dire as some people say the 70's were musically, there were so many different styles that hadn't been explored and the second it got stale, something else came along. Rock and roll wasn't that old at that point. Even though, you were considered a dinosaur if you were still rocking and rolling passed the age of 30. Compared to classical, rock 'n' roll isn't that old. People weren't afraid to 'entertain' their neighbours with their record collection. Not so much now. Listening to your favourite songs through a phone is never going to be the same as vinyl playing through a good set of speakers. These are only mere examples of why Gen Z aren't going to care. But it's not all of them. Not that long ago i saw a kid in a store beaming as she was holding a second hand copy of a Beach Boys vinyl. If an artist is being told that they must try and cater to the masses, they might as well give up and be a plumber or take a chance. Fame is more important for a lot of people. Simon Cowell has spent the last few decades mirroring half his audience. So in other words, art is not that important. Try to define it.
I can definitely get behind each sentiment your comment has. Overall, there is a lot behind what popular music is and the shape that rock has played in it. The way that the major labels were run could lead overall to the types of things you described as well, along with even the idea of exploring musical styles that were not defined yet. Music collections were a thing of beauty and could show people who you were, and any that I've seen in person has been wonderful (which is another thing that is slowly shrinking away). However, there is a bump in purchasing physical music with the fact that music is so detached from younger people too, which is also why you saw the kid in the store with the Beach Boys vinyl. The album artwork is huge and the record spinning is fun! Plus, people have their record players hooked up to nice speakers, compared to phone speakers or smaller Bluetooth speakers for streaming. At the end of the day, music should be enjoyed by all, and I want to see the innovation and creativity thrive in the space from any and all people. Thank you for your comment!
There was a lot of stale, over-produced, "corporate" music in the 50's, 60's, and 70's. But the people with the rose colored glasses tend to focus exclusively on the "authentic" rock groups of that era while selectively blocking out the bad stuff of that era. I would argue that today it is easier than ever before for someone to make music on their own, free of corrupting influences, which is a good thing.
@@ryanjacobson2508 absolutely. It's less of an artistic gamble if you don't have a record company down your neck.
@@ryanjacobson2508 I completely agree with this take. I remember even seeing a video going through what was popular in these eras, and some of the songs that were chart-topping were absolutely awful and sounded "corporate." There was tons of bad music coming out and being championed by the music industry, so to only say "good music came from the past" is just flat-out wrong. Today it is definitely easier to make music on your own terms and self-release, which comes with good and bad parts. Because of the low barrier of entry, anyone can make and self-publish music. So how do we filter through all of the self-made music to find the gems that we like? Going through that much music is impossible, so unless we really want to spend most of our days going through music we don't like to find ones we do, we rely on mechanisms that help us discover music. However, I enjoy the fact that someone can self-release a song and have that go viral and create a musical icon and a musical moment in history. Thank you for your comment!
that is an interesting opinion...Music is about Music NOT about the videos .....if you mix the video with the music it is OK...but that makes you not knowledgable of music itself so your generation has to learn about MUSIC first ...:) ..so basically your generation does not have the ability, skills. and the talent to develop being real artists but depending on grooves, other people's beats.. that is OK.. so do not complain
It’s actually about accessibility
Kids these days are inundated with easy access to all forms of music all the time.
We used to have to wait, buy tapes and CDs. That builds a fandom
I completely see where you are coming from here. The simple act of having to wait to purchase the music creates an intrinsic value to the music and the artists themselves. Too much of something can lead to you not caring about it at all, which could be what's happening. Thank you for the comment!
I just don't but it...If they have easier accessibility...why don't they use it to access good music from yesterdays...The fact is they have poor taste and are trend followers...access has nothing to do with it...
Music has been destroyed by auto tune and now has now soul. It is so mudane that it it torture to listen to it. Also, most people are too lazy to put in the huge amount of hours to get good at playing music or much else for that matter.
@@normt6226people have always listened to music for entertainment and popularity. Never have they gone like "the complexity of this note reverbs acfros the key of F, marvelous".
People listen to today's music for the same reason people back then listened to rock. Because it's entertaining and engaging, something modern rock isn't. If you compare modern rock to old rock you'll see there's an entertaining aspect to it, you can play it in bars, stores and so on. Kids this days don't relate to old people so they look for more younger artist. Music evolves.
@@inthesunbythebeachthere’s literally 10 year olds playing Van Halen solos note for note 😂 from a technical standpoint it’s drastically easier to learn an instrument today than it was 30 years ago
In all kindness, new generations have access to almost every music out there. If you really want to dive into music in generell, its easier than ever. I for myself grew up in a family with no great passion in specific music. I had to discover it on myself, without the possibilities of today. And gaming was a big part of my childhood aswell btw.
I think it is the Zeitgeist just to consume music other than experiencing it.
I completely understand what you mean by this! If you want to find music today, it is easier than ever to scour the internet and discover what you were looking for. Gaming is definitely a force to be reckoned with, and I love gaming myself! Consuming music is definitely the way of music today, but live shows and festivals are where the experience takes place. Thank you for your comment!
Yes, passively consuming it through other mediums rather than experiencing it in its own right. There is better access to music but likely less desire to explore.
You bring up a great point. That the simple act of having media so easily obtained makes it a little less special.
I heard an example from the streamer, Destiny. He made a similar point but for video games: Sure, Steam is a great place to obtain video games, but nothing can compare to when you were a kid and bought the physical game from the store. Then on the car ride home, you're geeking so much as you read the manual, and can imagine all the fun that awaits.
You lose a little bit when you can just have EVERYTHING at any time, instead of taking a quiet moment to enjoy the little things.
Music has always and will always appeal to humans deeply. I don’t think it’s quite as much GenZ doesn’t “like” music but that so much music is already out there. There’s also the fact that music class in schools are happening less and less. I’m solidly GenX. I graduated high school in 1988 and the last music class I had was 6th grade.
Having said that, good music is still being made by new, young artists. But record companies don’t spend the money to get them heard. In fact, they actively halt advertising in the form of reaction videos. TH-cam should be one of the best places to discover new music. But it’s not worth putting in the effort when there’s a good chance it’ll be blocked.
You hit so many nails on the head with your comment. The fact that we are phasing out music classes over the years almost solidifies in the younger generations that it's something that is not as important or needed overall, thus creating even more of a divide between them and music. And very true, there is always good new music on the horizon and at each corner, but the fact is that major labels probably want to play it safe and put out music they know will appeal to the most people without challenging too much. Also the fact that record companies would shoot themselves in the foot by stopping free advertisement of their products that, if good enough, people would purchase with money is wild to me. Thank you for your insight!
....Where? Millennials some people who understand the basic obvious concept that metal is not "for old people" or some shit. But never have I seen a single one from Gen Z, I mean they are not even that old yet so we've only got 2 or 3 years of population available for it so far, but so far I don't think they have made any music. And yes obvious people from non-English countries might not count, for example Ukraine already has metal all over TV talent shows, this is clearly not a problem there.
Gen Z is incapable of listening, concentrating, & understanding... Basic human input/output senses.
They were raised by Gen X. They know what sucks. Unlike millennials. That famously made the least talented famous
@@dlynn101 AMEN I'm a genxers....we are truly the last generation to experienced good music in our Era...also movies and fashion also theater. The pop culture was our escaped from brutally of reality- aids and nuclear weapons.
Yeah, we were primed to enjoy music on a whole diferent level back in the day. Having to buy it on physical media, the natural scarcity of not being able to afford a bunch of it, making you listen to the same album numerous times, the mistique that used to surround the artists when you didn´t have them everyday on Twitter, Instagram or whatever... you knew that one interview that was gonna happen on that one TV channel late at night with your favorite artist, and you recorded it on tape and watched it over and over again....
Scarcity made music magical. And we´re never gonna have scarcity again.
that's the key word, "scarcity". whenever i spent $ on a shitty album, it got me down. and i'd have to wait for a while until the next purchase could happen. this all made the good ones hit homre more. it honestly felt harder and riskier to buy something outside my typical sound because of the $ factor, and it would force me down a long list of similar bands before i could get to something different.
now, the problem is no one has anything to lose listening to free audio videos on youtube, and can move on without any sense of "buyer's remorse" in not listening to a full album
Don't forget all the amazing album artwork that was just as much of a draw sometimes as the music itself. So many of us even looked forward to reading through all the liner notes to an album, reading the lyrics and finding out where it was recorded and all the people they thanked. That was half the fun of a new album.
Great points, and I agree. Regarding the phasing out of physical media, I would add to that that even when we still had to download mp3 files, some of that element was preserved in it. You had a library of these mp3s. Granted, they weren't tangible like actual physical CDs, but you still had a collection that you were attached to, and it took some effort to amass this collection.
it’s because Beato thinks gen z listens to top 40 music. we don’t. at least not those of us who are actually interested in music (probably like 50% or more)
@@lafontainemusic6647 I definitely see the valid criticisms you point out here, and yes there are tons of artists to find out there that do not cross his radar maybe because of his age or being in a different space where these types of songs are not recommended to him. Either way, there are great songs that younger people are finding and listening to that are uniquely created by young people and their circumstances that are huge and spread to one another. Thank you for your comment!
As long as there were movie rental shops (before video streaming) i was a movie enthusiast. We called each other for watching a movie at the evening, i went to the movie store, rented the movie and then we watched it together.
It was something special. You had to chose a single movie for the evening. And you watched it with friends or girlfriend. The whole evening was about the movie and being together with friends.
Nowadays since we have streaming we don't do this movie evenings. We watch a movie whilst doing 100 other things at the same time. Because its nothing special anymore. You have access to millions of movies. It lost some of its worth. Its like Inflation. I lost interest.
Its the same with music.
But now i went back to my old style of hearing music. I don't want music to become a unimportant thing in the background. I appreciate it again.
Thats part of why it feels special getting physical copies of your favorite movies, tv shows, and music. It's nice to go back to old favorites.. i recently bought scooby doo where are you on blu ray to experience it again. I was born in the 90's but grew up watching reruns. My fiance and I like to watch our old favorites together. It's a fun way to share what we enjoy. We have similar taste in music( typically metal or alternative stuff). He was surprised I also enjoy britney spears. We recently hummed the opening for the cartoon King Arthur and the knights of Justice together after reminiscing about the show. It's something we've never even watched together. I hope people still find fun things to look back on now.
This with tech, is way harder to focus on the movie at home. I used to enjoy watching movies at home. Now my own attention spam has gone down, I need the movie theater to focus, I didn’t need that like in early 2010s. I was able to focus on my movies at home not anymore.
In the theater I can totally loose my self in the movie, I can easily forget about my phone and truly get into the movie, at home I’m like I want to check TH-cam reviews, I want to participate in discussions. I can’t focus on the movie like I used to.
@@sarizonana Exactly! I can't focus on things i had fun with in the past. I can't read the book i want to read for months. I can't even listen to the audiobook of it. Well i could but when i listen to audio books i do some other things at the same time. Like playing a game or editing a vid. When i focus on a single task i have the feeling that i am missing out on some other VERY IMPORTANT things. Some VERY IMPORTANT news on the net or a message or something. But all those important things are only procrastination and in the end they are an addiction.
Its pathetic.
My conclusion is that boredom is what is missing. In the late eighties and in the ninetees i was bored at least once a day. We all had much more time in our life and much less entertainment. So we were bored a lot and had a limited amount of distraction through entertainment.
And when you get bored and you have only a few options to distract yourself, you take that book you want to read.
The internet is a Curse and blessing at the same time, man.
I really appreciate your points of view that quite frankly make sense as well. I totally understand Rick's views being that I was a teen in the '80s, but it was refreshing to hear this from someone younger who gets it as well. I hope you don't mind that I'll mention your channel on my radio show next Friday. Great job.
That would be fantastic and I would absolutely appreciate the mention! I saw Rick's video and knew I had to add something to the mix in terms of my perspective as a younger person comparatively. I love music in all ways, shapes, and forms and just simply want the love of music to thrive within everyone, which is another reason I wanted to tackle the topic at hand. Rick's view is absolutely understandable as he has a background in the industry itself. Thank you for your comment, and being a teen in the 80's does sound pretty incredible for the music that was new at the time!
@@cynusmusic Great! I can send you a link to the show for next Friday if you'd like to hear your shoutout.
@@back2the80sradio That would be wonderful and would love to check it out!
You have some interesting points and as a boomer my strongest feeling is a sadness that I feel later generations are missing out on something wonderful when they don't listen to or appreciate music. That extends not only to the music of my generation but to vast amounts of music extending back long before my birth. To support you argument about exposure, Gen Z may not watch "television" as such but they do watch programming such as "Stranger Things" on streaming services and when one particular episode used the song "Running Up That Hill" by Kate Bush, suddenly it became very popular again and highly downloaded. Movies like "Guardians of the Galaxy" that use older music also do the same thing. I personally learned to appreciate a lot of classical music because as a youth I was exposed to a great deal of it in cartoons. I also see your point about not knowing where to start or what to even look for when there's so much to choose from. I'm always glad to make recommendations to anyone who might ask even though that rarely happens.
Gen X'r here. Good discussion! Gives me even more food for thought as a Gen X musician. Respect to you as well as Rick Beato.
Glad to have gotten your respect! I only wish to gain insight into the world we live in and the musical landscape that we are a part of. These types of conversations can open a whole can of worms that hopefully leads to more information that helps grow the foundation of music no matter the generation. Appreciate the comment!
I strongly believe that the younger generations do like music, but mos of them doesn't feel that it's a central part of their life mostly because of how the social networks (like, facebook, instagram, etc...) manages to keep us stuck in it, so even when we are doing ordinary things or hanging out with friends we are constatly focused on social media, and we are loosing that moments when we crete the bonds with the music, like when we love some music beacause it is the soundtrack of a great memont of our lives, or when we listen to something that touches us deeply. We are lossing this momentes beacause we are somehow hipnotized by social networks.
I can definitely get behind this sentiment. Social media and the constant need to be online and validated by others for your shared experiences has caused a unique change in the way we as people simply live. For better or worse, we are now all connected all the time, but those magical moments where that wasn't a priority are no longer there. The social changes we see due to these social networks can definitely be attributed to the disinterest in music (among other elements of life). Thank you for your comment!
Not sure that is true since they still go to concerts and still play music on tik tok while they are just point to the word on their tic tok or doing a dance challenge.
I definitely think your right about social media hypnotizing the youth, I’ve always thought that, like it was planned from the beginning to control everyone, also music just doesn’t have brilliant songwriting anymore, no catchy brilliant bands. No big money from record sales.
the worst part of it is that kids who are staring out playing musica, will never know how awesome it was having a band, and playing to hundreds of people of your age, getting to be known by people you could meet in the real world, frst in your school, than in your neighbourhood, than other places...having people buy your demo tapes, and coming back next week knowing your songs by heart. nowadays you record an album, and have fans scattered throuout the world, but it is very hard to play to a decent crowd every week (without being famous). All the sharing and techonology, made music business more elitist than ever, quite the opposite of what we thought was gonna happen, back in the day.
If you listen to the pop music today, GenZ doesn't have the kind of songs that we did even a decade ago. These songs with lo-fi instrumentals, whispery female vocals, no catchy hooks, and themes about mental health are hard to compare with "Baby One More Time" or "Bye Bye Bye."
You stated a point that i was thinking. One of my favourite bands had released an album called “Option Paralysis”, which fits perfectly with this discussion. Too many available choices lead to no choices at all.
Yup, having so many choices in music can lead one to just simply not listen to anything and explore what's out there! The fear is people just not caring about music, but the other side of the coin is people being able to cycle through tons of music to check out and find something that is absolutely amazing. Thank you for your comment!
@@cynusmusici agree, there are two sides to each coin 😉
Not so much too many choices, as too many low quality choices that aren’t worth sifting through for the maybe one or two diamonds in the rough, if that. I won’t bother with soundcloud or band camp because I’ve never found them reliable in providing high quality music. If anyone can upload, there are no standards or quality control. Same reason 99.999999999999% of TH-cam videos suck and can’t hold a candle to real tv or movies. Even when I try to find new rock music, I either get new stuff from old giant bands, or I find wannabe copycat bands that are just that (cough cough Greta Van Fleet, though they’re not the only ones). No MTV, no radio dedicated to new bands, and new bands don’t really want to be “discovered” like they used to. Their music is either too niche and esoteric to be mainstream or successful, or vice versa it’s so commercial that it’s bland and boring and sucks.
Interestingly enough, I never suffer from the problem of “too many choices,” if I go through a playlist of “underground/obscure ______ bands “ where _____ is 80s hair metal, 60s acid rock, 70s synthesizers, 70s rock, etc. Even the average groups of then that didn’t make it huge or were one hit wonders still kick ass. The volume of groups in the playlist is no deterrent.
Music videos back in the day were epic,like little movies. Videos today if you find them,they are just performances
Movies were everything. Even music videos had to tell their own story visually, use cool sets, have dance numbers maybe, etc. Much more involved and more creative. Just as creative as the song itself. Even something as lowest common denominator as “Cherry Pie” and “Girls, Girls, Girls” had more thought put in the videos than some of today’s actual movies.
I am a Gen Xer and an avid music listener. I still am open to newly released albums and artists and find that streaming services like Spotify have been an amazing way to find new music with recommended algorithmic options. I do think they way we choose music has changed considerably and the death of the album and uber-choices of options make it more disposable. However, I am impressed with both of my Gen Z kids and their eclectic tastes. They pull from so many genres and decades and I actually find myself asking them who the artist is they are playing because I dig the newer songs. My son somehow finds songs from various places I never would have sourced from as a kid because I didn't have the option but I'm sure I would do the exact same thing. Bottom line is that I think Gen Z appreciates music in the same way but I do feel a bit nostalgic for the time I grew up in and am biased in the music options being better. Probably just a generational thing. Who knows. Enjoy it all my friends. We are blessed to have these selections no matter what era. Life without music would have no meaning period. BTW- Appreciate that this TH-camr actually responds to people's comments in a polite way.
Thank you so much for the comment! I completely agree with this take, Gen Z has a crazy expansive taste in music. It spans from all genres and eras, and a lot of that has thanks to do with the ability to listen to so much music at an instant, and it can be a generational thing to long for previous music of your time. Life without music would indeed have no meaning, and I always want to take time to respond to people who take the time to watch my content and write a thought-out response like you did here. Appreciate it and always will appreciate comments such as these!
There is a very clear reason Gen Z doesn't care. Because today's music is so awful how could anyone get into that??
I agree with much of what you say. Unfortunately alot of music today and for the last 20 years in my opinion isn't creative or original, its just boring. The creativity from the 60's, 70's, 80's and 90's outdoes most of what is out there today. So many songs that get big airplay today and are popular are just so boring and uncreative and ironically many of those songs were written by a team of folks. Songs that deserve so much more are unknown while the Industry pushes lame stuff. Of course this is all my opinion. Enjoyed your video!
Thank you for checking out the video! The sentiments that you are touching upon are definitely what Rick mentioned in his video, that there is a creative void due to teams of people writing popular music for artists and having a similar sound coming from that. There are always going to be songs that push the limits of musical intrigue that will not get airplay due to them not being as commercially viable, but that is something we as music lovers can seek out and enjoy when we find it. The only thing I wish is that these types of artists and genres can get more airplay and get the recognition they deserve, creating unique sounds from people who are inspired by hearing those artists. Thank you for your comment!
@@cynusmusic i love your response!
Sooooooo well put and true to my view of today's music! Great point...
Gen x remember our music? Grunge and such..the creation of electronica, blending of genres...anyone...hello? Jam bands after, dead and fish even tho fish is our too
The creativity today usually is in creating new textures, mimicking electronics and ai. I disagree that music is less creative. Mainstream music is but then there is so much music that isn’t mainstream.
I’m a millennial who grew up with cassettes and cds and latter the iPod.
Here is a thing when I was younger I wanted so much to have something like Spotify to exist and having so easy access to all the music I wanted to not carry who knows how many cds to school to be asked to take them borrowed to never return. I never thought this would come with its downside destroying the music industry, Im truly happy to have my iPad and smartphone but wished it didn’t have to destroy the music industry as we knew it.
You made a great point, access/excess reduced intrinsic value to the user. If it comes easy it doesn't have the same value as something that one must put in some effort to obtain. Anything that can be had at the snap of a finger will become less important and have less intrinsic value. Paying 10$ a month for access to infinite music versus buying a couple of albums a month ...... In commodities terminology, scarcety is key to actual value
This exactly! It's the fact that the value of something can be determined by how readily available it is, and the simple fact is music is too easily available. It's a technological marvel to be able to access almost every artists' catalog with a couple of screen presses, but a part of the magic in music consumption is diminished because of said ease. I wouldn't give it up at all by any means, but I still will go out and purchase physical albums because it's a different beast to listen to music that way. Thank you for your insight!
I have a millennial friend in his late 30’s who’s seen no more than 10 movies his entire life. He came of age in the era of easy video rentals, then streaming. Since he’s always been able watch any movie at any time, there was no point in watching any of them, ever. So yes, you have a point: infinite availability has turned most media into a commodity, or background noise if you prefer.
@@BillLaBrie Yup I can attest to this point of view as well, where even to me movies are not something that I prioritize. However, this could be contributed to me being more into music myself, but overall the idea still stands that media that is easily consumable is something we take for granted. While only seeing 10 movies does seem wild to me, it doesn't seem far off from what could be for a lot of people in the future. Thank you for your comment!
@@cynusmusic hey man love the vid it’s great! Gen z kid here in a metal band and I think besides those points I think peoples lives also have something to do with it. Factors that play into social media such as school life, work, and extracurriculars make people want to stay with what they have instead of experimenting because it’s what they’re friends like, I know a lot of friends like that. So people just naturally throw away different kinds of music just because they have never heard it before. I think all this combined with the fact music has less of an importance in our modern lives makes this happen.
@@Concap-ej9jj I completely agree that people's own living situations and conditions bring people to certain conclusions about how they feel regarding various things. When it comes to music, it can lead people into certain genres or even caring/not caring about music at all. On top of that, the fact that music does play somewhat less of an important role in modern living is also something that should be explored when looking into this overall. Thank you for sharing your take from your perspective!
I recently sang and played piano/guitars/sax at a very popular/historic restaurant in Corpus Christi Tx.I had the place ROCKIN🤘every night,IF you were over 30!Everyone younger was looking down at their phones,the whole time!I'm basing this on a 15 month period,every Fri/Sat night,4hrs per night.My wife was with me the whole time,she saw the same thing.We're talking 10k+people.(MANY tourist's).
Yup, there is definitely a shift in the musical paradigm that has caused such a different take on music overall. The example you provided leads to more intrigue as it shares the same sentiment this video and Rick's video touch on. Glad you were killing it, and thank you for your comment as well!
Good points Cynus. It's sad there is no longer a connection between the musicians/bands and their listeners when listening to the music.
I think there is still some kind of connection between artists and fans still, but the connection is different, and in some ways, more strained than it used to be. I still think that music is as big as ever, but the way that music is consumed has definitely changed the way we as fans interact with the artist and their art. Thank you for your comment!
Today you see that the artists able to connect with people are the ones getting loyal fans. Look at BTS, they have a huge fanbase not only because of the music but because they share a lot of content online and fans become fans not only of the music but of everytjing they share. Being successful today don't only require a good album.
@@tuttasb5338 I absolutely agree with your point as well. With the modern age comes new methods of connecting to your audience, which isn't limited to just one medium. The fact that we have instant messaging and live streams where artists can talk directly to fans within a blink of an eye is unprecedented thanks to the internet and how we connect. The innovation of cell phones being able to record high-quality footage of bands/artists performing live and sharing that with people who otherwise would not have been able to attend creates even more of a connection as well. Being successful can mean a large variety of things overall, but there are certain types of connections to the music that are being lost for various reasons. These nuanced types of things are exactly what I wanted to explore, so thank you for sharing your perspective!
What an amazing, humble down to earth view of today's musical phenoimenon!
Thank you so much for the kind words, and I'm glad you checked out the video! Just wanted to explore what could potentially be the cause of what Rick pointed out without being biased one way or another, so I'm happy that came across as well!
You killed it man! Filled in the holes in Rick’s video. You both are right, this is a human complex phenomenon and one size doesn’t fit all! Amazing job, keep the videos coming, already subscribed…
This is mind blowing, thanks for sharing your thoughts - would love to hear how you think we can bring music back!
I don't think people don't care about music now, what I think is that the attention is too much spreaded on different mediums compared to the past.
there's so much access to different kinds of content today that it's hard to point what is "mainstream" these days.
'cause a lot of "mainstreams" are happening now at the same time and you can cut it in different slices depending on the demographics and niches and mediums, while in the past there was just radio and tv as you said.
great video!
I definitely agree that with the growing choices we have to keep us entertained, the more things that lack in multi-media elements may get left behind. We have developed so many new ways of entertainment, tailored to so many different demographics, that it may be hard to narrow it down and find something that universally is popular. But then the question may pose, if something is so broadly accepted by people who have access to so many forms of entertainment, is that piece of content bland or generic? In the past, the lack of choice led to certain types of media exploding and being popular, but today may just be flat-out obsolete. Overall, I hope for the growth and intrigue of music to always be there and keep being challenged, especially in the pop sphere. Thank you for your comment!
@@cynusmusic thank you for the response. keep up!
I think it's a lot simpler than that. Back in the 60's and 70's you had two choices while you drive. You could listen to local radio or listen to nothing. People picked music. People who wanted to perform in the 60's and 70's could play music or act on theater. You had serious musicians out there making beautiful music. You also had people forming a band to help them get laid. There were a lot more music venues than theaters. Movie production and distribution was insanely expensive and difficult to do. Yes, Super 8 camera and no, it doesn't have sound. A cheap night with friends is hanging out listening to music. It's January, you live in Buffalo, and it's zero outside. Today there are plenty of alternatives. You can listen to a podcast while you drive. You can make videos cheaply about whatever you want. It's not that millennial music lovers love music any less. It's that people have options now
. The kid in 1977;sitting on the floor listening to Floyd while he's rather do something else now has something else to do.
This is a very true fact. If you would give kids back in the day the options that kids have now, they would make the same choices that kids are making today. The fact is that there are a lot more entertaining mediums out there that are more stimulating than in the past. Including a visual medium on top of an auditory medium is definitely something people would naturally gravitate to because it involves more senses, especially to younger people. Overall, there is something to be said that the limitations of entertainment can make people choose certain options over others. Thank you for your comment!
It has so much to do with what is being fed to the public. If you have to look for what you want, you wind up in a bubble, a silo. Then you only get reinforced the style you are looking for. Back in the day (70's, 80's) we were exposed to a lot of different types of music on the radio. The death of radio, seems to be the death of music to some degree.
Thanks for posting this. I originally clicked on this just to hear a second opinion about the orig vid. My take away was that he was dissing on video game music[Boomer - old man on top of a mountain full of sound & fury signifying nothing type of thing]
I still feel like more props needs to made towards folks that make music for video games.
I feel like I could ask almost anyone to name a famous singer/rapper, and they would have an answer. Same thing for a guitar player, a piano player, maybe a drummer, and also maybe a bass player, and most definitely a classical music composer. Name a famous video game music composer without looking it up online; you can't do it. And yet I think a lot of ppl, when played some music that first appeared in a video game would instantly recognize it. There's defo a disconnect between the games that we play, and the artists that make music for said games. They deserve more recognition and fame for what they do. It's not like ppl aren't hearing what they are doing...
They just don't know who they are, and hence not having the idea that this is something they might be able to emulate. We need to do a better job at making the ppl who do that work more famous. And, promote ppl who are doing live performances of those works; they are out there, look them up, go see a show.
Great video! Your response opened up a lot more to think about.
Thank you so much for checking out the video! Yeah Rick gave me a bit to think about when it comes to the topic at hand, so I had to throw in some of my ideas as well. Appreciate the comment too!
@@cynusmusic Do you think people being afraid of their videos being removed may also be the reason why many aren't uploading on YT anymore?
There are many who I subscribe to who are now post short videos, often incomplete performances of songs on Tik Tok and others instead.
@@MIKECNW That is definitely an interesting question that can span an entire TH-cam video itself, but I will say that I think the general shift in popularity for younger people to Tik Tok is a driving factor to what is being created and popular now. TH-cam Shorts are getting millions of views, and Tik Tok allows for copyrighted songs to be played without fear of reprocussion because monetizing there is not the same as on here. Depending on who you watch on TH-cam, some creators who used to upload tons of videos may have scaled for this and a plethora of other reasons. Some TH-camrs who used to post less but with copyrighted music are posting more than ever now. But the overall popularity of short form content and its ability to drive views also can play a factor into why the people you sub to are doing that. Overall, great topic as well!
@@cynusmusic Of course what I don't get is why would anyone wanna watch someone perform part of a song instead of a full version. What's the think of these people?
@@MIKECNW I think the appeal is the shortness of the content, and since it's bite-sized you can see more content than if you sat and watched a 10 minute video. Thank you again for your comments as well!
So my niece is Gen Z (she's 18 turning 19 in a few months). When she went to her senior Homecoming dance last fall, she told me the DJ was the worst her school ever had. I asked her why and she said that he would play nothing but new music that was all remixed and run together so it was like one giant song. She then said that none of the students at Homecoming got on the dancefloor the entire night. Most of them left right after the Homecoming queen and king were named. Jump ahead to April of this year when my niece had her senior Prom. She said the DJ was fantastic and everyone had a great time, so I asked her what made this one so different. It turns out the DJ was playing the same exact music that was played at MY senior Prom 20 years ago! According to my niece and her friends, they hate all of the modern stuff because to them it's just considered "TikTok music". They actually consider the older songs to be "real music" that they respect more.
That is definitely an interesting perspective to it! The fact that the older songs are considered "real music" while the newer music is considered "TikTok music" and is more respected is definitely wild to me. Thank you for your comment!
Old bands still put out new material too rhcp this year dropped an album. So good! I heard it played on fortnight! A game that plays popular music to who’s playing the game. Great idea 💡
Fascinating
I can believe this. One of the most popular club nights in my home town (at least pre-pandemic) was an 80s night. It was full of people in their late teens and early twenties whose parents were likely born in the 80s! New music has to compete against a legendary back catalogue in a way that the music of the 20th century did not.
I mentioned this earlier when I was discussing the video in question. I completely agree about music videos not being on TV playing a big part of it. With MTV/VH1/MuchMusic/Fuse and with radio, we had the luxury of hearing new things just in passing as we were tuned to those programs. That's no longer the case. I also entirely agree with the copyright system being to blame for not hearing new music on TH-cam or Twitch streams. I would *love* to do a radio show type thing on Twitch where I played new music that people might not have heard, but archaic copyright laws forbid such things.
You said some very interesting things about this role situation. I watched the Rick Beato video you talked about and I had this feeling that I agreed with him but not entirely. And you kinda nailed it why. Thanks for sharing your thoughts.
Great video and I"m glad that I watched it. Here's the thing for me. I'67 and I am constantly buying new CDs. My music collection contains music from the 60s to today. Mostly I listen in my car but on the odd Sunday, my wife and myself will sit down, have a few drinks and listen to 4 or 5 CDs. That's LISTEN! WE pretty much keep quiet and just enjoy the music. My wife doesn't watch TH-cam at all. I do of course or else I wouldn't be here. We don't stream though.
Another thing is that when people of my age were teenagers, we all knew somebody who had a stereo and lived in their parent's basement so on a Friday and or Saturday night, we'd all come over and listen to records. I'm not sure if that happens at all anymore. Sad if it doesn't. As for the video aspect, I guess because I grew up before videos were really a thing, they are secondary to me. After all, you don't watch music with your ears.
As for finding new music. I search for it. I TH-cam search for new rock all the time. I'm a rock fan. Anybody can do it.
Thank you for checking out the video! I do feel like there are still listening parties to some extent, but not the way that it was in the past. Listening to music with your significant other does sound like a nice time overall. Seeing music videos bring a new life to a song, but the focus is definitely in the song itself. TH-cam is a great place to find new music, and I've found some incredible pieces of music that way that I cherish to this day!
Love Rick and his take on things but you also make some valid points. All I can say is I'm glad I'm an old fart and feel truly sorry for the current generation and probably future generations.
According to marketing studies I haven't read (so I'm quoting a quote here lol), millennials and Gen Z aren't interested in things and attractions anymore as much as we're to experiences. This was applied to amusement parks where that cool roller coaster isn't as popular now as the next door theme park that pretends to be a haunted mansion. I think it also applies to music.
Let's take good old Kate Bush as an example. Famous during the 80s, niche during the 90s. I knew she existed because Placebo released in 2000-something a song named "Running Up That Hill (Kate Bush cover)" and I loved that song, helped by the fact that I already loved Placebo. And I have seen Placebo live and they have played that song live and it was great. The experiences of my youth where "Running Up That Hill" was soundtrack, or listening to it live where experiences I treasure.
You can have a completely different take on "Running Up That Hill" and perhaps even forget it exists or dislike it or whatever and that's fine. It's your experience. Now in 2022 we all know what happened with that song and Stranger Things. It's a new experience for many, and I'm sure many Gen Z saw that, googled the song and will have a different experience with it, perhaps explore similar bands, discover Placebo's Within Temptation's covers and so much more. They do care about music. But it's just different.
This is a great take overall, younger generations experience music in a completely different way than those from older generations solely based on the way the music is introduced to them and will create unique moments. And I absolutely agree that experiences are definitely a higher priority than stuff for younger people. Thank you so much for your comment!
You make very interesting and valid points, thanks for sharing your thoughts!
This is a well reasoned critique of today's audience more than Rick's comments. Great content. I had heard that Gen Z listeners shy away from live music because they are accustomed to listening to music on earbuds which does not have the dynamic range of a live concert and as such, are overwhelmed by the live presentation. I'm not sure if this is valid but definitely interesting.
A CD is way easier then Pandora WTF. I don't have to go and click like and dislike and find the tab again every three minutes and go back 5 places to figure out what that last song was when I was in the bathroom: Going to Will Rock's website and finding what they played because they didn't say the name of it was actually easier because you don't have to locate a previous tab first or try to figure out which song was the boring-as-fuck one and which song is the one you need to save! Not to mention all the "modem blips" with a song randomly stopping for 30 seconds for no reason while you are at home! Obviously a CD is much easier!
The biggest problem is that younger generations have never experienced a 100 watt Kenwood.
Listening to music on a phone is a JOKE.
Gen x grew up feeling the music rumbling our guts the way music should be heard. Music was and still is a drug for us Gen xers.
It’s no wonder that younger generations don’t care, they have never felt music.
Agreed,as a Zoomer I can say that the phone isn’t the best way to experience a song,that’s why I get albums I like on cd when I can.
The phone isn’t the issue. Headphones nowadays are all bass boosted which sounds like garbage. I literally have to buy discontinued models from like 2001 in back catalogue from eBay just to find a pair of affordable but good headphones with balanced EQ. (Sennheiser MX400/500). No music is going to sound good in modern headphones with the absurd bass boost. Don’t know who those are designed for.
Social isolation, no skin in the game (free music), low attention span, and just plain disposable background tunes.
Valid comments by you and Rick. So much music bangs on about how broken relationships and how bad life is. I think people are sick of it. "Video killed the radio star," computerised music and song writing is killing the budding songwriter and musician. Bring back the pub band. "Who let the dogs out." I need to take the dog for a walk. Is there a video on how to?
This is an interesting subject. Since music is so accesible now a lot of good music also gets lost in the shuffle. I am generation X so i got to see the birth of streaming.
Countles happy hours as a kid, sitting crosslegged on the floor, headphones on gazing at the gatefold album sleeve whilst listening to incredible music. Spotify does nothing for me.
As someone who still collects vinyl records, I completely understand the feeling of doing that and connecting with the music on a deeper level. Spotify is a great way to listen to those songs/albums when you otherwise can't, but it's nowhere near the same by any means. Thank you for your comment!
Countless happy hours as a kid, sitting open legged on a horseback, cars do nothing for me.
Countless happy hours as a kid, sitting cross legged on the floor, writing letters and licking stamps to send letters to my pen pal…. Emails do nothing for me .
#Evolve!
@@the77th I think you're missing the point: today's compressed sound files lose so much of the music (e.g. much of the old Motown and Muscle Shoals recordings in the 60s are unlistenable on Spotify) that it is hardly surprising that the current music scene is so substandard.
@@cynusmusic honestly its disgusting how these kind of anti genz arguments dehumanize the generation, saying we dont care about music or art or architecture, were worse in using computers, the dehuminization of gen z is doing nothing but fuelling the mental illness and suicidie rates of zoomers, your basically saying "THIS GENERATION ISIN'T AS HUMAN AS US! THEY ARE ROBOTIC AND SOULLESS!!!" from people who i used to respect is heartbreaking to hear constantly and makes enjoying music or art extremely hard because you know in the back of your mind you will never love it as much or truly like older generations did, and without art and music theres just no reason to live
You did make a very good point about gen z being disengaged from music because of the many streaming services. If you are never actually buying something tangible it becomes disposeable and has no meaning and emotional attachment to the person. I absolutely despise streaming and refuse to ever use it myself, but I feel really sad for all the kids that know nothing else. Streaming has just destroyed music and movies are heading down the same dark path.
Fair enough, it makes a lot of sense your explanation. Every generation is very different indeed. Congrats and thanks again from a +40 year old.
GenX here. I think you and Rick are largely on the same overall page. The issue is systemic and not some sort of failing on the part of GenZ (and my kids are all GenZ). I do like your point about the greater investment in physical media. I'm a huge rush fan, and when "Clockwork Angels" came out, man, I was in the music store on date of release, bought it, and sat in the parking lot just listening to the whole album. There is no way in hell that most GenZ would do that.
But, let's be honest here, neither would most GenX today. It's not just GenZ. It's all of us.
Also agree on new artists. New artists have become hard to find. The biggest infusion of new artists I've had to my personal mix recently was going to a music festival in which a ton of bands played that I've never heard of.
So, yeah, we need to start listening to (good) radio again, and buying our media physically in actual stores. Wait, no, there's no way. Go outside? In public? :P
i live in europe and i have the same age of Rick, i thought all of that said and my conclusion is that i have to agree with him in the way that the most interesting thing to young people today is electonics in all forms than music and culture and human expressions and connections, as it was in the past decades. The world today is changing in very fast speed and the young person does not have the time to cope with all that is happening. There are no more cultural revolutions, like movements opposing capitalism etc. Today everything tends to be mechanized, sterilized and dehumanized. The tragic summary of it all is that the modern society seems that does not want to understand this path of distraction, because after all the human soul is to be asked for, everything else is a mean to this goal. So the moto of today is, PEOPLE WAKE UP AND LEAVE FROM THIS MODERN TOWER OF BABEL BEFORE IT IS TO LATE!
There is absolutely something to your words here! The speed at which everything is moving is so much quicker than in the past, even looking at how fast technology is advancing in several years is mind-boggling and new to everyone. The impact that we are seeing is fresh and has a significant impact on how we interact with the world today. Things are becoming more sterile and mechanized as we advance, and each day we seek more human experiences because of it. To break out of the confinement and live the moments humans were meant to live is a beautiful thing. Thank you for your comment!
quite a bit late to this but...
First off: GenX here 😵💫
Rick made reasonable points that I generally agree with, as I felt you did as well. And you made excellent points that I definitely agree with as well. Perhaps even stronger points honestly... Because you care ever so close to a much large societal issue which is "diminishing entropy".
I think the causal relationship gets inverted in so many discussions related to an apparent homogenization or same-ordering of what could be described as personal preferences, individual opinions, tastes, etc. I strongly believe the algorithmic landscape is performing as designed: smoothing the curve of our inputs to minimize the impedance mismatch on output (results).
The result in music is the masses tastes have converged.
But just as you say, the are many of factors at work that keep younger people at an arms length from taking personal ownership of the art, copyrights be a massive depressor on the streaming platforms you identify. Spot on. It is chilling and this is the cold result.
That all said: GenZ is filled with ABSOLUTELY ASTONISHING talent up and down the genres... Just what would Charlie Parker make of JD Beck+DoMI?
Personally, this is why i put random bits of culture (visual, musical, literature) in front of my children: to perturb the input the algorithms have over-optimized.
im 13 and I really really love listening to music on vinyl. i use apple music on the go but when im at home i much prefer using a record players. my entire life revolves around music. i play guitar constantly and i barley play video games anymore. im very happy to listen to music. watching youtube and TikTok is very entertaining but i often stop to go sit outside and listen to an album. cause thats what i find more entertaining. i hope to be in a band when im older and bring back 80's thrash metal.
Thats a good point, Im 34 right now and when I listened to music I used to love the xbox music effects, u remember the trippy shapes, Mac did that and so did PC, They need to bring that back.
New popular music has depreciated to a mostly non-melodic state with no dynamics or meaning. Lyrics don't tell a story like they used to, and repetition is so frequent that listeners would reject songs quickly. Most all common melody combinations have been used - that's why we'll listen to a song and compare it to another, and sometimes think hey, this is copyright infringement. It's like trying to find that cool new thing, but you can't because everything has been thought of already.
Right on. Kudos for catching these other factors. I think boomers also forget that they didn’t grow up with the massive time sync of video games. Think about millennials like me who bought CDs as a teen, who love music, but now we’re forced to deprioritize it. So many other things vie for my attention: parenting, social media, streaming media (TV and movies), video games, and even podcasts. Music in the car still makes sense. But the entertainment industry has never had so much competition, as all of it has gone on-demand and mobile. And as you said music discovery is way more niche now. I get my instrumental guitar/progressive metal niche recommended to me by algorithms, but not so much of the most popular stuff. Cheers. And that light box thing in the background is dope.
I completely agree with your take here. CD's were popular when I was growing up, and the fact that we have moved away from that and into streaming music is a very different experience. Lots of other responsibilities and other avenues of entertainment are more interesting and have a lower barrier of entry as well. Music in the car will always make sense in my opinion since you need your other senses to navigate safely. Algorithms can be insanely tailored to each person, and in there can be another fault as well. And thank you, the light box in the back is the Hypercube which I did a video about a couple of months ago. Just wanted to add something interesting to my room to have movement as well for videos like these. Thank you for your comment!
I am proud to say that both of my kids are very musical and never gave interest or obsession to video games.
My son, 23, plays guitar, Ukulele, and drums.
My daughter, 19, plays flute, piano/keyboard, guitar, and is learning drums.
I'm a very proud Dad.
Can you interview young guys to tell us why they don't like music? I've seen a lot of videos where old guys talk about the problem but it would be nice to listen to the reasons from a young guy.
You put this so much more eloquently than I did in my comment on his video 😅 you're right, it's about the copywriter and the physicality. Now we have to have tickets that are as expensive as Broadway just to support the music industry, which puts out stuff that doesn't relate. Corporate music doesn't create excitement enough to buy an album when we have a market that lets us stream it for free. We just don't have enough music representation in our media anymore. Think about when Stranger Things season 4 dropped the master of puppets, teens flocked to the trend because it was interesting to them. A person playing music is always interesting and eye catching, but if we weren't watching people play music, then it's not creating the community effect that music requires to thrive.
So I think you are generally speaking to, maybe expanding on the themes Rick Beato brought up, just with your own flavor.
One thing I would bring up and ask you about is new music discovery. One pathway for older generations was "Americas Top 40" and shows like it - I say this still survives in more decentralized forms, scattered to many smaller audiences. Playlists on Spotify, playlists generated by TH-cam, playlists shared with friends; We still have "Top..." whatever as a feature on things like Vevo.
What is missing is the influence of radio DJs and the touch of personality and event they could bring to the introduction of new music. Sure there are things like drops (ie Taylor Swift, Beyonce etc.) but they are so much more cult of personality events versus shared cultural happenings (for modern day, dare I say sales & marketing events? - payola was low rent stuff in comparison, on the periphery)
Exactly. We don't have curated music anymore, that's just how I feel about it. I grew up listening to the best radio station, which was before YT, and they introduced me and EDUCATED me about the best artist and songs, past and present. It was not a specific genre radio station, it was a radio that was known to be the cultural force in our country. So now it is up to the consumer (I'm not a gen Z, a bit older) to look and find and to curate. But honestly, if you are a working mom and your day is filled with obligations, who has time to find new music? And everything that I eventually find is..not so good. I remember when I first thought "geez there's no new exciting music anymore" and the next day (again before FB YT google espionage), when my radio turned on to wake me up, I heard the new Groove Armada song. It just pierced through my heart. I felt alive again. Music used to find us, I guess.. That's way radio dj-s are precious if they are focused on introducing new music for the thirsty hearts and ears. If anyone has some suggestion on a good radio station, please share :)
congrats on 220 subs, i’m bekfastgaming the guy who was ur 200th sub
Thank you so much for your support! Every sub is incredible and your 200th sub is a great milestone on this journey. Hope you enjoy the content moving forward!
True for many other things, even rpg video games if we think about it, even for Kindle. Faster devices are the problem. Music is just the first one to the guillotine.
Being able to have immediacy when it comes to accessing content is a fantastic thing for consuming said content, but it also has changed the way we interact with it overall. I love the fact that I can listen to music on the fly, but that has also created a type of disconnect with the music because of how quickly I can access it. A weird juxtaposition, but one that is noticeable. Thank you for your comment!
I also believe in the fact there are “artists” out there who post a song or three everyday, and their reason is to make more money regardless if it’s good or not. Sometimes it just sounds like they just push record and post whatever happens and it drowns out other artists who actually post authentic beautiful music that takes time. Just my two cents… we all seen a few of those “artists” who have thousands of songs but only a handful sound good…
MTV also played music videos in the 90s/00s..music was ingrained in culture..TRL, Yo MTV Raps, Headbanger's Ball, etc. Looking back it's weird how different that era was to the present day.
In my day the music I heard was from radio and the streets. Block parties, DJ's in the parks, Boom boxes. People playing the music from the fron of their houses. Yes Imma city guy and lived in the ghetto. Cassette, vinyl and CD
I have great memories of being a kid in the 70s/80s anticipating an album release and riding my bike to buy it, or riding my bike across town to a cool record store where I learned about bands and artists from the owner. Now its so easy to download music its not special in that same way.
Very good points!
Thank you for your comment and checking out the video!
I think the music industry(of the past before 1990 lets say) is really digging their own grave by being hyper strict with their copyright claims. I don't think they comprehend the nuances of reaction videos, analyses videos, short clips and so forth. The younger people don't know of these great bands, but they do watch reaction and analysis, or tier lists, and this is where they would here the stuff they've never heard before. By being so anal, these companies prevent the new generation learning about the old stuff, and hence once the ones that know their stuff die, their music will die with them.
I feel that for every decade the music becomes more commercialized and less unique. A product to be consumed like candy and then forgotten about.
Also compare the music of the 1960s, 1970s and 1980s to the 2000s, 2010s and now the 2020s. To me the last 20 years just blend together..
I think there is always going to be interesting music no matter the generation, but when it comes to what appeals to the popular masses definitely has gone by the way of a more defined route, where certain drum samples and synths are commonly used that appeal to more ears and used on more songs, thus sounding very similar. Also, Rick's correct points about teams of people writing pop music doesn't help the musical situation either. There may have been more of an interest in coming up with unique sounds and ideas in popular music at the time with what tools were available to them, and even the idea of limitations breeding ingenuity also comes to mind. Thank you for your comment!
@@cynusmusic There's so much focus on money now that it seems after finding a winning formula they see no reason to change it = Similar sounding music.
That's why if there's any changes during the years they're very small and gradual. It's also funny how now when we can make music sound however we want with no limitations. That's when many artists decide to sound the same as everyone else. But yeah you're right. Every generation makes new, awesome and different music and it's there to be found if we just search for it. 🙂
@@geminijinxies7258 100% with your response, when big corporations see $$$ come in, they wouldn't dare touch the needle and cause a disturbance to the cash flow. Even if a new sound could potentially bring in even more of that sweet green, it wouldn't matter if the tried and true formula works. I will always have hope that music will be ever-expanding and provide life-changing moments for people, whether they are from new sounds or old ones. Appreciate the comment!
There is still unique music it just isn’t popular. In fact i feel some music i listen to that is made by gen Z artists takes lots of inspiration from 70’s jazz fusion but mixes it with electronic music sounds and hip hop sounds.
@@PeteS_1994 That is definitely interesting considering that modern lo-fi also takes inspiration from these places as well, so it makes sense. Thank you for your comment!
I miss MuchMusic countdowns
I think I may agree more with your points than Rick's even though I do agree with a lot of Rick's points. I think that our lives with the internet and technology are saturated with things to do. We are generally busier people. Streaming and having a way to listen to music at any and all points essentially makes "our lives" the music videos with music being the background and theme music. So only simple melodies and chord progressions are really needed in order to augment our already busy lives and gamers games.
Hats off !
"Focus group driven" it's a very interesting way of describing that way of making art hehe
GenX here. I listen to SoundCloud and get surprised sometimes. It's like radio...or a box of chocolates. 😀
SoundCloud is a wild place to discover music, with many artists getting their break from self-releasing their songs on it! Thank you for your comment!
@@cynusmusic SoundCloud is like a box of chocolate. Full of nuts.
I’m a baby boomer, born at the early days of rock n roll . Ive mainly been into rock, heavy band prog. Instill love modern music, including music still being made by my old band. I was enjoying The Weeknd new album this morning. By the way, i loved the cat.
Very good analysis.
I grew up obsessed with music and now in my late forties, I still am.
Music was the thing when I was younger. We would meet and enjoy a record, talk about it for hours, debate and exchange tips like they were some precious top secret information.
Music was a social glue for our generation and that’s the main difference.
Today, you still have good music but less people are searching for it since it’s less “rewarding” or socially relevant.
My 14y son loves music and has a similar approach I had but he has less people to share with since it simply isn’t the thing these days…
I don’t know if it’s better or worse than before. That’s debatable. But I do feel sorry for the younger generations for not having these precious moments we had.
you make great points in this video
I agree on the issue of copyright police. I feel like "fair use" is lost, and more needs to be done for artists willing to have their stuff used put out there so people can use it. I mentioned to some on one reason I believe TikTok is so popular with youth is that there is less copyright police, more freedom to just use something and not have it instantly killed.
I still think (and I said it in Rick's video) that Gen Z hasn't been given a lot of original music in their lives. Everything seems to be a remake, remix, reboots, cover, copy, ripoff, etc. How can they claim a sound as their own when the rest of us can just come in and show how it's just copycats of our generation's (X & Y) music?
Now...one could claim I created a hypocrisy in talking about fair use and yet complaining how there's nothing original anymore. I still feel like back in the day, people who sampled did CLEVER things with said samples, making something very original. It's different than hearing some pop tune that you can clearly see what melody or sound they borrowed to make it.
Can I add that technology plays a big part in what is available. I’ll explain concisely, a musician, singer songwriter wants to make music, they can go the band route or go it alone, (band versus self.) Two choices, find like minded musicians who have a similar vision, play the right instruments to form a band, buy expensive equipment, travel and perform live, (why else form a band, right?) Versus isolation, getting a music maker, maybe one instrument, (guitar) and a microphone. Which is easier and cheaper?
The music industry is looking for bands, looking for rock music, but without that band dynamic, they are hard to come by.
Gen Z do like music - it just happens to be absolutely shit music.
It’s all rap or Taylor Swift, Billie Eilish. I don’t get it at all. Latter just whispers into a mic like it’s ASMR or something.
this video is amazing, congrats
Rick is starting to push too much sometimes
Thank you so much for your comment, and I always will appreciate kind words like these! Just wanted to throw my 2 cents out there to piggyback off of Rick's original video, and I'm glad you enjoyed it!
It’s so weird to me as a gen Z who loves music and has so many friends who love music too to hear people saying my generation doesn’t appreciate music enough lol, idk if it’s just cos music is a special interest of mine and actually an obsession (I have autism so it’s hard to love things a typical amount without my whole life focusing on them lol)
Poppin fresh,Man up😅😎🇦🇺
i want to see a gen z youtuber respond to this bc right now it’s giving very old man yells at clouds energy. pretty sure gen z are still going to concerts and singing along/yelling their hearts out to the lyrics. also there are still streaming services like netflix and movies where gen z discover music
Being born in 86 and hear a little bit of the 80s music and watching music videos on MTV in the early 90s and by the time I was 19,, 2005 smart phone were getting popular and youtube I really feel like I grew up knowing both generations ,,,all my entertainment comes from youtube and other platforms now ,, I no longer watch tv,,
I was ready to disagree with you, but once I listened to you, I agree with you.
Thank you for your comment/checking out the video, and I'm glad to have said agreement!
Are you gen z? Curious I’m a millennial. The oldest of millennials like one mounth away to be a gen x. So old lol 😂
@@ttothep1 what are you? American? I’m not.
another factor is choice ..back in the day the choice was far more limited so it was easier for acts to build up a fanbase and allow them to be living the life of true stars with excesses and huge gigs that made the whole scene far more interesting, during the 80s after punk there was a lot of opportunity for bands to get lucky with an oddball hit that would probably not make it past the boardroom today, and since in those days there was no internet the onus was on the listener to seek out new stuff rather than get it handed to them on a plate which also decreases the perceived value.
We can add laziness, no attention span, needing of instant gratification and absolute zero taste. Sorry friends, might wanna work on that. It's your parents fault.
so the millenial generation right? you guys invented man buns and skinny jeans
I don’t think that’s true. Just never got the chance to be exposed to good music. If they did, it might blow their minds. I get zero gratification from social media. Books are far better. Well, the right ones, anyway. They just need to expand their horizons. Open The Doors of their mind, and Break On Through to the Other Side.
Lol it's lack of focus and desire to create quality. Ya want the fame and fortune without the work. It takes a lifetime to understand music and by that time you'll likely be resentful of the relaity of corporate music. "Gen Z" doesn't care about music because it takes effort. Also instant gratification. And new music is garbage. AI will run your lives soon so don't worry. You'll eventually never have to think again. And you're just gonna love that.😢
Some excellent points, well made.
I don't agree with Rick's take on millennials vs music. I'm 56 and I've been playing videogames for 40 years and developing videogames for 35 years. Usually, every few years they get blamed for making kids more violent, or addicted but this is a new one on me. I enjoy Rick's videos but I couldn't watch this one to the end as it seemed ludicrous. I know many Millenials and Gen Zs and they are mostly into music but it's all music like Bowie, The Beatles, Nirvana, Iron Maiden, etc. It's like you said, if you want to get into music where do you start? Well, you start with the classic bands and hopefully their streaming platforms will broaden their horizons into other less well-known bands.
as a gen z i can confirm alot of my music taste is usually tied to a distant childhood memory of some movie, tv show or videogame i experienced. even up till now i seek good music from media or music similar to such
Just out of curiosity where is this idea coming from that Gen Z doesn't care about music. Is there anything to substantiate this?
This whole response stemmed from a video that Rick Beato did, and the only evidence presented in it was anecdotal to him. However, I still figured if there was validity to his claim in any kind of way, I wanted to possibly explore what the potential reasons could be if there were some he did not cover. I personally think that there is a different connection to music that younger people have, but still I just wanted to engage the conversation overall. Thank you for your comment!
Rick Beato did a video in response to an article on music in the Atlantic titled Old Music is Killing New Music. ...which showed a huge drop over the last few decades in new mainstream music fans. Less interest in the Grammys and in current artists. Numbers showed old music 40-50 years old made up more than 70% of streaming, while new music made up only nearly 10%. Rick is just trying to find out reasons for the disengagement of the younger generation to music. Is it technology, the algorithms, the music industry not promoting truly creative artists, just bad music, less kids learning to play musical instruments, shorter songs...etc.
In his videos on that story short n the Atlantic, he's asking if there are more reasons for the current generation's growing disinterest in music that the article did not list.
Good to read the article and several music vloggers have given their opinions to it.
@@richardcogbill6791 I have read that article and it does pose an interesting look into the musical landscape that we face today. I have also checked out people's responses (both good and bad) to said article, with even a great take from Rhett Shull on the matter. There is a sense of overarching changes to music today and what is platformed and what is popular, and Rick does pose these queries to the audience when talking about them. Overall, when it came to the video I responded to, he outlined the points that I mentioned and I also wanted to add to the overall pool of ideas behind the potential reasons for these changes. I appreciate the response as well, the more we talk about it and ask questions, the more it shines lights on places that may not have been shone before.
I’m starting to think that all these record companies don’t realize how much more their music would actually reach more people (sell more) if they F’d off with DMCA’s.
It would be a renaissance if people could hear songs they never even knew existed until they heard it in a TH-cam video
Well said! ❤
Kids still love music. I’m a musician and I play what my kid likes, it’s Minecraft music or this or that but I’m not like no THIS is music not that. Most of it actually is awesome too. However we make a point to ask my kids what they like or hey this is something mom and dad liked do you dig it? Sometimes he even finds music from my time because of a meme video and we can bond over it from different discoveries. I grew up with parents who never had much music around but I picked up a guitar and discovered my own way. Kids are listening but just not in the way we did. I stayed up hoping MTV would play a link in park song I ruined my computer downloading a song I couldn’t buy. These kids can get anything all the time and that makes their appreciation or experience different but these kids are still listening just not in the way we did and to different avenues than we had.
Not what he said. He basically implied that there are many more forms of entertainment now, and music has to compete for your attention with other forms that are more stimulating.