Selling Human Data - Evil Businesses
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- เผยแพร่เมื่อ 2 ต.ค. 2024
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You might think of yourself as a customer of TH-cam as you watch this video.
You think of yourself as the customer of all these products you use daily.
For thousands and thousands of years, humans have been consumers: we traded, we purchased…
And we think of ourselves as customers of these free products, but - let me break the bubble for you, you are not a customer.
You’re the product.
If this product you are using is made by a for-profit company, and none of your money goes to that company- that means they have another customer, and you are just the product.
For the first time in humanity’s history, we’ve become the products. In the era of the internet, people's data is a valuable asset that companies and even governments are willing to pay good money for, and tech companies figured out the business model to make it happen.
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Caya
Twitter: / cayahere
LinkedIn: / caya
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The company paying to get my data.... I have a very hard time understanding how they will profit....?
“For thousands and thousands of years we’ve been the consumers…”
*Slavery has entered the chat*
I love seeing ads when im dead broke cause i know some company paid to get my attention and not getting a penny out of me lol 🙂
My Man's haircut gets more and more advanced with every new video release lol
It's out of control.
"you" are a customer, but not an end consumer who pays money for the product, right.
Well, unless you have Premium. So the task is more complicated than that. You could be both consumer (for Premium business) and customer (for other business branches).
19 century black people : first time ?
Used your lookup on both my emails. Your sources have no idea who I am or where I live or even my name. Clearly I'm winning data privacy somehow.
Haha! Congrats!
I seriously hope you get a lot more views on this video, and subscribers to your channel - your information and the video production team are proper top notch
🤞🏽 all hail the algorithm
I've run fb ads and I've told ppl how wild it is that you can target an exact person and type or ppl almost, but also the amount of information they allow any old DIY advertiser to collect. You can almost pin point who and where each person is interacting from if you dig deep enough. I can only imagine the kinds of information they collect that we can't 😬😬
Unfortunately, you're a bit wrong about how targeting works on Facebook and other big social platforms. The iOS changes really hit it hard. Tracking has become extremely difficult with just the pixel. Now, Facebook needs to use an S2S connection and Conversion API to get aggregated conversions. It's not as accurate as it used to be. Also, interest-based targeting is no longer as good since Facebook is still doing a lot of guesswork. The most advanced product Facebook offers right now is "Advantage+" campaigns. Here, you can ONLY choose the country to target - no age, no audience, nothing. Facebook's algorithm is doing all the work to try and find your audience, and it can do it for both prospecting and retargeting campaigns. Apple forever changed advertising with their privacy update. As someone with 8 years of experience in a very high-spending B2C environment, trust me bro.
I got an iPhone and i can tell you
Facebook ads targeting is Really still accurate as f.
If what you are saying is 100% accurate, that is still just the IOs. Android holds the larger market share globally.
@@hiphopvirgins4552 Globally yes, but in US, most users are from iPhone. Plus usually if client is selling luxary products, I specifically target iOS users as they are higher likely to convert. Now I have to say that 90% of business I do is related to US consumers so I can't say with certainly how it's done globally but targeting will become harder even for Android users as google is pushing similar privacy update this year. Also Apple is making it even harder for advertisers because they'll soon push and update which only allows cookies to last 7 days, so 28 day attribution is as good as dead.
@venOm You have no idea what you are talking about and the people who like your comment too 🙂
What are the best alternatives to third party cookies in 2023?
Identity solutions.
Google's Privacy Sandbox.
First party data.
Publisher Provided Identifiers (PPIDs)
Contextual advertising.
Publisher Provided Signals (PPS)
Data Pools or Data Clean Rooms.
User Identity Graphs.
Disclaimer: I am a programmatic marketer. Just google it.
I literally mentioned s2s conversions and conversion API that's pretty much necessary now to get somewhat decent attribution but sure, if you say my 8 years of SM marketing experience and more than 60m+ ad spent under my belt equals to ' having no idea', I don't see a point talking with you.
as a former startup co-founder and current professional advertiser, this is all very familiar. if people had any idea how powerful simple pixels are (not to mention the new advanced "smart" pixels) they'd be highly paranoid.
Let's blow the whistle!
All your life is about money, cars, houses, but you don't want to know who created you and where are you going after death, listen to your Lord in Holy Quran :
"But whoever turns away from My Reminder will certainly have a miserable life,1 then We will raise them up blind on the Day of Judgment. They will cry, “My Lord! Why have you raised me up blind, although I used to see?. Allah will respond, “It is so, just as Our revelations came to you and you neglected them, so Today you are neglected. This is how We reward whoever transgresses and does not believe in the revelations of their Lord. And the punishment of the Hereafter is far more severe and more lasting''.
(20:124 Holy Quran
“For the first time in history we’ve become the product”
We seem to have forgotten about centuries of slavery;)
Exactly what I was thinking
I’m glad this is becoming an actual mainstream issue. friends and family used to brush it off like “so ? I’m not super rich or famous, my data must be boring lol !”
but that’s the thing : it’s just not right for companies to collect data, any sort of data !
I'm in a different camp here. I think it's a misnomer to think that they're "collecting" this information.
Think of it more like they are "deducing" this information. So if you walked up to me wearing a Rolex watch vs MVMT watch (no judgment). Is it ok to make some assumptions as to your socio economic hierarchy?
This then begs other questions as to what are we allowed to deduce, and then can you promise that you won't make deductions(or decisions) that might have future consequences.
I'm on the camp of let them do it, a different service will emerge that won't do this and we'll vote with our usage and wallets.
sad thing is when i get into this argument with ppl they say the same thing, and its just a vicious cycle.
@@tilerassistant9843 What if you're at war and your enemy has all the data about you and all the people on your side? Do you think that can never happen? What if another lunatic targets certain races and ethnicities one by one, like they're targeting people for ads? All is good when you're at peace, but who can guarantee that.
@tilerassistant9843 or they will all keep doing it because it's bringing in lots of extra money...and the government supports it because they are buying data from data brokers with our tax money...they take money out of your paycheck so they can buy your data and spy on every single one us. A phone is like a super diary. It knows EVERYTHING...
THEY USE OUR TAX DOLLARS TO MONITER EVERYTHING. We are literally always being watched. The government is filled with real people, not just AI. There could be a group of men sitting in a government office laughing at some unattractive woman's n*de photos that she sent to her husband while the two of them believed it to be a private connection. It's sickening.
Loved the video. Can relate as a marketer myself.
Is a youtube channel that gives "free" content also sort of having their users as products? The advertisers want to see what type of people watch sidebeans and buy advertising from sidebeans?
Amazing video, as always, but you look tired. Ik startups are hard, but hope you’re getting some sleep dude
I dont know how human Nature works but I just fail to understand that why anyone would think that just because someone would Advertise about a product, I as a customer would buy it. There is a concept called Need. I have a need of shoes , i would buy shies that are in my budget and its not relevant if those shoes are nike or Adidas.
if everyone could learn about KNN that would be a good start to understand how those things works....
Data is the new gold in the age of AI. Being able to train datasets on proprietary information is infinitely valuable
For people buying the data it is an ocean to navigate, most the time there is a few key pieces of the data they’re really after but with AI this is where the wide flow of data can be observed and leveraged in a way humans just can’t.
Not seeing the tools you said you'd link
Always great videos brother wish you guys were here in the Uk
Use an Adblock 😇
Love your videos
human beings have always been viewed a commodities by companies
i tried the tool and everything your mail said about me is wrong from the languages i speak to my age and gender
The background music is soo good, is there a playlist? 5:58
Caya you should hear comiclab podcast so you can make a company forensics on newspaper comic strips and then the printed fallout that webcomics were blamed for even though they were just the next step
i remember the old days when it used to be so much profitable to run these ads. People had a life other than the internet and everything was working smoothly :)
We’ve literally been marketed to since birth. They even put a cute little baby on the jars. Marketing makes the 🌍 go ‘round. And now that they know our habits & likes they can entice us individually
I cannot believe you called concetration camps "reeducation camps". That's weird and you'd have been better off not bringing it up at all what the hell...
Would everyone also have made a fuss about it if Joe Biden used Cambridge analytica?
I heard that the new alibaba type company called Temu actually run at a loss but their business model is to sell u cheap plastic products at a loss but they sell your data for a profit 😂.
Is this true?
quick note here - you're not your digital representation =).
For example, I like that Google could "compare" "your" taste with the choice of restaurants on the map. But in my case - I choose not for myself, but for my wife as well, so it's just irrelevant.
And that applies to other aspects of life as well. So I find it non-intrusive if you control what you share =).
For the platforms themselves - THAT'S ABSOLUTE TRUE, Not all platforms are equal in storing/handling information and preserving GDPR.
I'm not really getting where you're going with this. As in: you think Google doesn't know that? Quick story time:
One day my girlfriend wrote me on iMessage that her colleague's mother passed away who I also know personally, so I decided to write to her. After the usual "my condolences" message, actually just hours after, without talking about anything funeral related and my gf not even getting home (so same Wi-Fi is not the condition here), I received an ad on Google Maps for a funeral home. Now for the plot twist: I was not even using my iPhone as my main device at that time. And I opened Google Maps on my main device. My main device was running CalyxOS. A degoogled operating system with huge focus on privacy. I don't need to tell you that I wasn't ever signed in with my Google account on that phone. But the mere fact that I was on the same Wi-Fi as my iPhone was enough for Google to figure out that this phone belonged to me. How did they know what I wrote in iMessage? That's up for debate, as I don't know.
So the tl;dr of this: don't even think you can outsmart Google with their shier dedication to find out everything about you and use that info to place some creepy ads everywhere you go.
@@PvtAnonymous does Google know that I choose not only for myself? No, it doesn't. It's much more stupid than you think.
Yes, such things as tracking and sound/voice recording are real, but you can (almost) completely disable it. I haven't seen ANY targeted ADs for years, only ones related to my previous searches (like, if I searched for GPU in eBay I had recommendations based on that search, and that's the most enterprises could get).
Let me state that clear. You decide what you share and what will be used for targeting. I choose not to share anything except for necessary cookies, the ones which save your login token for example. It'll be annoying to fill in passwords every time on all websites.
One more example - people complain much about spam in their mailboxes. But for unknown to me reasons they couldn't click on "unsubscribe" button in the bottom of unnecessary e-mails.
So my advice - just don't agree with default cookies settings, disable ad targeting and disable tracking if you don't want to be tracked.
Yes, it won't remove all tracking, but at least it'll be hidden, and won't impact your search results and recommendations.
About "how did they know..." - depends on privacy settings (again). And... Don't take that as advice, that's only my position. I don't believe Apple (I have only ipad pro at home, which my wife uses as an artist) and any "smart helpers" like Alexa, Cortana etc. I don't believe Google (Pixel in particular), but use search, maps and mail. That's basically it.
And, again, I live the ordinary life. But I don't receive any kind of recommendations being shared between apps. It'll be really annoying for me, I buy some stuff for my wife very frequently (for example, flight tickets and accommodation). And it'll be crazy if I had to deal with all the related spam I don't care about. I just bought what I had to, and I have nothing else to spend money for.
I'll repeat. I have no targeted ADs.
@@sergeymatpoc well, maybe you didn't get my expertise in the field of privacy and security. I run Linux as my main desktop OS. I run Graphene on my phone. I selfhost my own Nextcloud, Bitwarden, Snapdrop, my own notes, contacts, calendars and some more. I don't use Google search. I use mainly FOSS software. I run a PiHole on my network. I know my stuff. And rest assured, my "privacy" settings are all in check. The stuff Google collects can't be disabled ever. My example doesn't even fall in the category of targeted ads. Because it would not be possible according to their own privacy policy or ToS. Just the proximity of your phone next to your wife's is enough to determine such choices. The techniques used are way more sophisticated than simple cookie tracking. Again, if you think you can outsmart Google, you're just plain wrong.
Damn, 300 million in vc funding is like $0.01
Tried my email address in the link that you provided, and it said it didnt know much about me. However, it did refer to me as "he".
I must improve my compartmentalisation.
What if i have youtube premium?
is it just me or mark smile look like villain lol
Wait what... selling slidebean?
and you think technology has turned people into products, it was first done by education system,
Do you know why this video only get 38k views ?
Hi guys who would like to partner up on a new tech business… I’ll handle the tech u handle either financing or marketing/sales side….?
"for thousands and thousands of years we've been the consumers" - tell me you're an American who's been failed by their education system without telling me...
Not American 😇
- Caya
The montage @5:55 is brilliant, possibly my favorite little piece of editing ever. It makes my brain happy every time I see it. Anyone know the song?
Collecting data. I do not see that as a problem if this can allow you finding what you need.
The biggest issue is all the scam that could come with it that fb? Yt? And in aren't managing enough.
This was an eye-opening video. 🤯
Thank you for your research! 👍
mark zuckerberg is a lizard person, I used to laugh at people who said there are lizard people...after seeing zuckerberg I am a believer.
We know what it means now. Its all been quietly fed into the rise of the machines. And the advanced tools we enjoy today are very quickly usurping careers and vocations.
You could use green/red or just good and bad to categorize the data collection. 4:14
I guess one of the benefits of having a super common name is that my data gets confused with a lot of other people’s data. The internet is confused about who I am. Though, this could backfire with mistaken identity
when social media is free....your the product
Nice... ;) ... Video
Keep doin what you're doin!
They listen
cool interstellar Hamilton, thing is so nice and readable
🌌🫶🏽
- Caya
it's the second time humans have been products
Caya, please start making videos on your experiences in the startup world, so that future entrepreneurs have a guide!
The email account was chef's kiss!
and am sure this very video is aimed at collecting data for slide bean thats why they have the tool to check for u information remember he said his media team needs 30k which they don't collect on utube therefore they have to sell data as well
We don't sell customer data. :)
@@slidebean am not saying you sell it am saying ur collecting it for example in the interface you provided for checking how much internet knows about you where is the email provided stored
🤣🤣
The Video Quality is on another level
🫶🏼
super content as always team!
Muy bueno, saludos desde Chile!
✌🏽🇨🇱
Good job team
I have a solution to this problem.
What is your solution?
What if i have youtube premium?
you will get no TH-cam ads and Google will still track everything you do to sell ads for their other products and data to govt.
yeet
as a paid user of youtube premium, I'm a customer 😊
You really think so? Sure we aren't being targeted by ads but wouldn't they be able to collect that data anyway?
@@TotalBorroto yeah lol.
If it is anonymous what is the problem ?
Because it can still profile groups based on geolocation.
@@himansh4812 other factors too. Its like a giant puzzle. What's worse is that there are actual stalkers out there who could misuse this by buying data about someone they are stalking and gather information about them to make it easier to hurt them, human traffic them, or even blackmail them into coercion. Worse if the person is in law enforcement, because they all have access to stingray tech which allows them to essentially share screens with someone without them knowing. Cops can be stalkers too.
👏👏👏
Religion - atheist ? . May God guide you and ease your difficulties and grant you good health . Another great video btw Caya.
I don’t mind being a product.
I know. we are working on it. get the cuk out of this