I remember our teacher, when I were at junior school, fast-forwarding a video tape and we all protested that she was skipping the roto sequence and one-minute clock. She called us a weird bunch and compromised to let it play from just after the half-minute mark. To this day I think she was the weird one for not wanting to watch it.
Ironically When on days it was too wet outside to be in the playground we used to have a disney vid on at lunch time teacher would fast forward through the mickey mouse idents and trailers we would protest and she would laugh and say too late nearly there now but she would let us see the roto and countdown all the way through when in lessons to this day i wonder if one particular teacher had to do all the recording at home or if they would take it in turns depending on the subject setting the auto record for they were at school teaching us
@@scotty87able All schools tv programming recording was done by teachers at schools, During it broadcast 9:30am and 12pm, My school had a tv cupboard room where the teacher would go in to record the schools programmes and roll it out during lessons.
I hope someone sees my comment after such a long time but I grew up with these Idents and programs. I was 13 when these were aired. I have such fond memories of sitting in the assembly hall with the rest of the classes and the teacher would wheel out the big TV for us to watch these programs while she made notes and we watched. Why oh why don't we have teaching like this today. The Ident and music by James Aldenham stuck with me throughout my years and inspired me to learn about computers and buy my own synthesizers to make my own music. Schools programs taught you so much more than Biology, Geography etc.. They inspired you and sparked your interests which were very much encouraged back then. What a horrible dystopian society we live in today. Thank you so much for posting this video, I remember all these programs (not so much the content lol). I want to be 13 again .. lol
I started senior school a year before this but still would watch when I got the chance. Memories of having the sniffles and being at home on the settee with my blanket and a bottle of lucozade watching these.
Ahhhh the beautiful memories miss these days so much the music the people that were still alive riding our old Bmxs making bases in fields , the old shops the games, Sega vs Nintendo , the school holidays. I need a time machine please god take me back !!
That tune popped into my head fully formed about a week ago and wouldn't leave. I had no idea which 80s kids show it was from. It's a relief to track it down.
Ah yes! In would roll the giant wooden cabinet tv with the VCR that none of the teachers knew how to use. Then when just a minute came on, it was pandemonium with all of us kids loudly humming the tune. Good times.
@@sillygoose635 Educational programmes for kids are better uses for TV time, which back then was still limited, than filler for morons and repeats of DIY shows and cooking shows which were mostly rubbish anyway.
I find it funny how, for 1987 at least, the itv schools on channel 4 ident looks absolute cutting edge while the titles to the actual programmes look like they're stuck in 1981!
This is fantastic material. I remember going into the school library to watch these programs back in the 1980s, Mrs Occleston in 1989, mrs Carr in 1988 and Mrs Rankin in 1987. I also remember Pifco Lights on the main hall Christmas tree at Christmas. Pifco lights are now long gone :(
I remember a lot of videos I saw when I was at school were from the 80s. I was at school from 1992 to 2005 but even towards the end of my school life 80s school videos were shown.
First day of ITV schools programmes without frontcaps! A sad day, even with all the shiny new graphics. The ITV network would follow suit four months later.
ccateni 28 Before 1988 I think, ITV franchises would introduce the programmes that they made for the network with their ident before the titles of the programme would start. So for Environments it would of had the iconic Thames Television ident come up before it started. From 1988 onwards this no longer was a thing and just the production end cap came up at the end instead, in 1989 it was “ A Thames Television production for ITV “ at the end of their programmes, with their logo above it.
Oracle in-vision were shown on Channel 4 prior to the start of schools transmission on Monday 14th September 1987 and what I recall was that they faded out dead on 09:27 because the ITV Schools rotor blocks would be on the screen at 09:28 and the countdown clock at 09:29.
That first day, it wasn't quite faded out. The Oracle in vision pages crashed out at 09:27. Normally, in the last 15 minutes prior to the first programme of the day on C4, it would be ETP-1 with testcard and music, which was then faded out. But, at least on this historic first day, it was Oracle, which, as I said, crashed out at 09:27, with a minute of black until 09:27;57, when the Journey began!
@@ClydebridgeStation Very unusually for Channel 4 a film was actually transmitted at 12.00pm that day after schools programmes, but Just 4 Fun, Business Daily and the Open College all started a week later.
@@vhayes2257 Because it was on Channel 4. Programmes on there didn't carry frontcaps as many of the independent companies making programmes for Channel 4 didn't even have a logo to make a frontcap or ident.
Also I cant help but notice during the Junior Maths interval in particular that the picture shakes up and down on both the Journey and Just A Minute parts but the programme title captions stay still...
Gavin Martin If it was the tape the entire image including the titles would be shaking, watch the video between 8:44 and 8:53 and its clear that the ITV schools animation shakes but the Junior Maths captions do not.
What was the point of the countdown clock when there was also an "advert" for Teachers Notes etc. before the programme started? I thought it was so teachers could start the VCR as the programme starts without wasting any tape...
The 60 second clock was also for schools teachers to calm down the destructed Class Student before programme started, I remember one of my school mate playing up in the class room and was told to be quiet.
Apart from what's already been said, essentially the reason was to allow for one age-group of viewers to clear out from the area of whatever school they were watching in before potentially another age-group came in to watch the next programme. Imagine two different classes of children moving in different directions down the corridor at the same time- CHAOS. They couldn't just have one programme ending and the other starting immediately because there would be no time. Plus I think you're right about one reason being so that the teacher could get a chance to put in a blank tape and record the programme.
@Gavin Martin I don't think ITV ever owned Channel Four did they? They used to sell the advertising for them originally, and the adverts were inserted at each local itv studio. I presumed the 40 sec sequence was used due to time restrictions between the programmes?
@Gavin Martin Here is a quote from the Channel Four website: "Channel Four Television Corporation was set up by an Act of Parliament. It is a publicly owned not-for-profit corporation and does not have any shareholders." TV sets were sometimes labelled as ITV2 or IBA2 on a spare button in preparation for a possible fourth channel, as I recall!
@@schoolworksuk I remember thinking that having 6 channel buttons was exciting, and that one day there would be more than 3 channels. Now there are dozens but non really worth watching. I guess it's quantity over quality that counts for progress now.
To Robert Todd.This is sugniffcent on two counts. Firstly,Channel Four could start it"s daytime schedule,therefore leaving ITV to start it"s daytime TV schedule with Seasame Street,The Day Today and This Moring with Richard and Judy. Therefore making ITV the first 24 hour TV channel in Europe [[except in the North West,N.Ireland and Cumbria] GOD BLESS!
garry simpson The Day Today? That was a comedy vehicle for Chris Morris, a man who makes a living ripping off Victor Lewis-Smith! Are you sure you don't mean The Time The Place instead?
Apologies. You are of course correct. I meant of course. The Time the Place. A discussion programme with a LIVE Studio Audience. From a different I.T.V. Region each week. Presented by he late Granada Reports Journalist. Mike Scott. A former Disabled Carer. Best Wishes From The New Forest. P.S. Victor Lewis -Smith. Very funny yet under-rated in my view.
This sound of ITV Schools 🏫 reminds of Keith Robert Ernest Hall who was born on Wednesday 27th September 1978. I used to wind Keith Hall up ⬆️ who went to Chelfham Senior School 🏫 from 1990 to 1995, now it’s called Quay View School 🏫 in Bere Alston in west Devon in the southwest of England 🏴. Keith Hall says “No I did not”. Serves him right. I don’t see Keith Hall anymore since Friday 17th July 1992 for 31 years. Too long and too late ⏰ to contact Keith Hall. Keith Hall was a day boy 👦 until July 1991, then became increasingly to a boarder is 24 hours a day from July 1991 because he was mauled by a dog 🐕. John Shillito a former member of staff said to me that I have to stay at Chelfham Senior School 🏫 until July 1992 because I keep winding up ⬆️ Keith Hall everyday. Keith Hall slept 🛌 in the Annexxe. There is first and top 🔝 floor as well. I mustn’t attempt to contact Quay View School 🏫 because I could get into trouble 😈 by the school 🏫 staff and police 👮♂️ and it will promptly serve me right. Leave my visits to Quay View School 🏫 alone. It’s water 💦 under the bridge 🌉 and let it go over my bloody head. It’s not worth it and finally move on. ITV Schools 🏫 moved to Channel 4 in September 1987 and now it’s been fired since perhaps the year 2009. Goodbye 👋 ITV Schools 🏫. It won’t be coming back again anymore. 👍
I think it's partly because of all the child sex abuse scandals we have been hearing about which has contributed to the decision to discontinue schools programming on television in the UK
@@bylescx Someone already did it. Look up ITV Schools: The Journey - 30th Anniversary and ITV Schools: Just A Minute - 30th Anniversary on the channel of TV Schools
was itv schools on Channel 4 called infant number made by London Weekend Television productions or Carlton television productions or Anglia television productions
+Kathleen Margaret Stewart The Broadcast for Schools website has no record of a programme called "Infant Number". And there were no schools programmes produced by Carlton or LWT. And Anglia only made a few schools programmes for older students: www.broadcastforschools.co.uk/site/Special:BrowseData/Programmes?Company=Anglia
Carlton operated like Channel 4 using the commissioning/transmissioning method as they had commissioning editors in place so they produced no programmes of their own. It did feel strange that Thames' schools programming appeared on Channel 4 in the spring/summer terms 1993.
It was moved to Channel 4 and S4C Wales in 1987 not only because ITV provided schools programming for 30 years but also because ITV had to provide an entertainment-based morning service in the same way as BBC1 did in October 1986. Also the IBA gave the go-ahead as fourth channel transmitter coverage had reached 99.9% of the population by 1987 so they had to ensure that ALL schools would be able to receive the fourth channel services.
No. It had to be called ITV Schools because at the time the ITV companies still provided the schools programming as they produced the programmes, but had to display on screen the fact that they were shown on Channel 4 and S4C so as not to confuse viewers. The rebranding only came in in September 1993 when Channel 4 were independent of ITV.
I remember our teacher, when I were at junior school, fast-forwarding a video tape and we all protested that she was skipping the roto sequence and one-minute clock. She called us a weird bunch and compromised to let it play from just after the half-minute mark. To this day I think she was the weird one for not wanting to watch it.
Ironically When on days it was too wet outside to be in the playground we used to have a disney vid on at lunch time teacher would fast forward through the mickey mouse idents and trailers we would protest and she would laugh and say too late nearly there now but she would let us see the roto and countdown all the way through when in lessons to this day i wonder if one particular teacher had to do all the recording at home or if they would take it in turns depending on the subject setting the auto record for they were at school teaching us
The clock bit was quite catchy
@@scotty87able All schools tv programming recording was done by teachers at schools, During it broadcast 9:30am and 12pm, My school had a tv cupboard room where the teacher would go in to record the schools programmes and roll it out during lessons.
@@scottpeacock5492 must have had a good aerial for the signal to get into the cupboard then.
Hahaha!
I hope someone sees my comment after such a long time but I grew up with these Idents and programs. I was 13 when these were aired. I have such fond memories of sitting in the assembly hall with the rest of the classes and the teacher would wheel out the big TV for us to watch these programs while she made notes and we watched. Why oh why don't we have teaching like this today. The Ident and music by James Aldenham stuck with me throughout my years and inspired me to learn about computers and buy my own synthesizers to make my own music. Schools programs taught you so much more than Biology, Geography etc.. They inspired you and sparked your interests which were very much encouraged back then. What a horrible dystopian society we live in today. Thank you so much for posting this video, I remember all these programs (not so much the content lol). I want to be 13 again .. lol
I remember this really well too.
Watching this with my grandad who's passed now brings back memories, he and I used to sing this all the time
I started senior school a year before this but still would watch when I got the chance. Memories of having the sniffles and being at home on the settee with my blanket and a bottle of lucozade watching these.
Ahhhh the beautiful memories miss these days so much the music the people that were still alive riding our old Bmxs making bases in fields , the old shops the games, Sega vs Nintendo , the school holidays. I need a time machine please god take me back !!
The tv shows as well something on every day. If it aint broke!!!
1:03 ... that tune instantly took me back to being ten years old again!!
It is very reminiscent of the Amiga MOD tracker files of the 1980s...
Yes, it certainly does.
Me as well... It's been in my head for twenty odd years
@@zeramoke It takes me back to being seven again!
That tune popped into my head fully formed about a week ago and wouldn't leave. I had no idea which 80s kids show it was from. It's a relief to track it down.
Launched 30 years ago today 14/9/2017 and an icon of a lot of peoples schooldays
Back here again watching this on 14/9/2021
OH MY GOSH!! I loved watching this and I can still sing along to the melody after all these years 😂😂😂😂😂
Ah yes! In would roll the giant wooden cabinet tv with the VCR that none of the teachers knew how to use. Then when just a minute came on, it was pandemonium with all of us kids loudly humming the tune. Good times.
Good god I remember watching this on TV back in the day anyone else remember this
That music!! Probably haven't heard it since the 80's yet it sounds like I heard it yesterday. Mad!
I remember this from about 2 months before the first time at Malta and with Dad’s parents when I was 2.
The "Seeing and Doing" music from 5:22 was also used by the Portuguese channel RTP1 on their "colour shapes" ident from 1986 to 1988.
It was library music from Bruton
It's called "Focus" by Paul Hart, maybe you were aware already.
14th September! My birthday! What a treat. I can remember this like it was yesterday and before life turned cold, alienating and scary on us 😃👍
The good old days of sensible daytime television
Um, no.
@@sillygoose635 Today's ITV and Channel 4 is crap, it was better in the 1980's particularly during the day and if you were a child off sick.
@@jane1975 Yes, you are so right of course-thank you!!
@@sillygoose635
Educational programmes for kids are better uses for TV time, which back then was still limited, than filler for morons and repeats of DIY shows and cooking shows which were mostly rubbish anyway.
Oh my goodness I remember that second tune
I find it funny how, for 1987 at least, the itv schools on channel 4 ident looks absolute cutting edge while the titles to the actual programmes look like they're stuck in 1981!
When I was at school from 1992 to 2005 all the videos I saw still looked like they were made in 1981 or 1985.
I remember environments programme
Good God I was 13!!!!! Love the music😊 i could listen to that on a loop!!!!!
I was only 4 when this first aired so you are 9 years older than me wow that is so cool😎
Haha, the cutest music :-) knew it was sound like this just as I left it nearly 30 years ago :-)
Hands up if your teachers led a disco Hand Jive to this!
Yup.
Yes we did
This is fantastic material. I remember going into the school library to watch these programs back in the 1980s, Mrs Occleston in 1989, mrs Carr in 1988 and Mrs Rankin in 1987. I also remember Pifco Lights on the main hall Christmas tree at Christmas. Pifco lights are now long gone :(
I know this comment is 3 years old but you can get them on eBay lol
I remember a lot of videos I saw when I was at school were from the 80s. I was at school from 1992 to 2005 but even towards the end of my school life 80s school videos were shown.
Did you have such books as Roger Red Hat, Billy Blue Hat, Percy Green etc?
Fred Harris in the lift, I see!
Thanks for this - great post
Used to love watching these when i was wagging it off school, great times.
First day of ITV schools programmes without frontcaps! A sad day, even with all the shiny new graphics. The ITV network would follow suit four months later.
MQsCues I
MQsCues You can thank (or blame) the rise of the independent production companies for that.
MQsCues what are frontcaps?
ccateni 28 - You see the logo that appears at the end of a programme (e.g. 2:59), well they would appear at the front too.
ccateni 28 Before 1988 I think, ITV franchises would introduce the programmes that they made for the network with their ident before the titles of the programme would start. So for Environments it would of had the iconic Thames Television ident come up before it started. From 1988 onwards this no longer was a thing and just the production end cap came up at the end instead, in 1989 it was “ A Thames Television production for ITV “ at the end of their programmes, with their logo above it.
Great quality video for something of this age, maybe you knew back then that one day they'd have some historical importance...?
Oracle in-vision were shown on Channel 4 prior to the start of schools transmission on Monday 14th September 1987 and what I recall was that they faded out dead on 09:27 because the ITV Schools rotor blocks would be on the screen at 09:28 and the countdown clock at 09:29.
That first day, it wasn't quite faded out. The Oracle in vision pages crashed out at 09:27. Normally, in the last 15 minutes prior to the first programme of the day on C4, it would be ETP-1 with testcard and music, which was then faded out. But, at least on this historic first day, it was Oracle, which, as I said, crashed out at 09:27, with a minute of black until 09:27;57, when the Journey began!
@@ClydebridgeStation Very unusually for Channel 4 a film was actually transmitted at 12.00pm that day after schools programmes, but Just 4 Fun, Business Daily and the Open College all started a week later.
7:51 Freeze frame! This was to hide the ITV companies' frontcaps and idents before the programmes began. In this case, it was a Granada frontcap.
Why did they want to hide the local companies' idents and frontcaps?
@@vhayes2257 Because it was on Channel 4. Programmes on there didn't carry frontcaps as many of the independent companies making programmes for Channel 4 didn't even have a logo to make a frontcap or ident.
The picture's jumping around while the writing isn't, which tells me that Channel 4's copy of this ident wasn't clean.
I remember this in primary one in 89 and then I seen it again in science class and my mate saying how ancient is this
Also I cant help but notice during the Junior Maths interval in particular that the picture shakes up and down on both the Journey and Just A Minute parts but the programme title captions stay still...
Gavin Martin If it was the tape the entire image including the titles would be shaking, watch the video between 8:44 and 8:53 and its clear that the ITV schools animation shakes but the Junior Maths captions do not.
These wobbles you mention are consistent with a VHS helical scan unit... Look really closely and you'll see that the entire frame is moving about!
Channel 4 used something called Computer Automated Transmission System which cued up everything to the exact second
I so remember all of this
I do Like this ITV Schools on Channel 4 on the 14th of September 1987
The announcer on the teachers notes advert sounds like old Fluff, aka, Alan Freeman
Exactly 37 years ago today at the time of writing...
10:59 back when you could leave your bike outside and no one would nick it
What was the point of the countdown clock when there was also an "advert" for Teachers Notes etc. before the programme started? I thought it was so teachers could start the VCR as the programme starts without wasting any tape...
The 60 second clock was also for schools teachers to calm down the destructed Class Student before programme started, I remember one of my school mate playing up in the class room and was told to be quiet.
Apart from what's already been said, essentially the reason was to allow for one age-group of viewers to clear out from the area of whatever school they were watching in before potentially another age-group came in to watch the next programme. Imagine two different classes of children moving in different directions down the corridor at the same time- CHAOS. They couldn't just have one programme ending and the other starting immediately because there would be no time. Plus I think you're right about one reason being so that the teacher could get a chance to put in a blank tape and record the programme.
Happy birthday itv for schools 30 years old
And channel 4
I could never understand why this void wasn't filled with adverts?
I think that would have been strictly against IBA rules in those days!
@Gavin Martin I don't think ITV ever owned Channel Four did they? They used to sell the advertising for them originally, and the adverts were inserted at each local itv studio. I presumed the 40 sec sequence was used due to time restrictions between the programmes?
@Gavin Martin Here is a quote from the Channel Four website: "Channel Four Television Corporation was set up by an Act of Parliament. It is a publicly owned not-for-profit corporation and does not have any shareholders." TV sets were sometimes labelled as ITV2 or IBA2 on a spare button in preparation for a possible fourth channel, as I recall!
@@schoolworksuk I remember thinking that having 6 channel buttons was exciting, and that one day there would be more than 3 channels. Now there are dozens but non really worth watching. I guess it's quantity over quality that counts for progress now.
To Robert Todd.This is sugniffcent on two counts. Firstly,Channel Four could start it"s daytime schedule,therefore leaving ITV to start it"s daytime TV schedule with Seasame Street,The Day Today and This Moring with Richard and Judy. Therefore making ITV the first 24 hour TV channel in Europe [[except in the North West,N.Ireland and Cumbria] GOD BLESS!
garry simpson The Day Today? That was a comedy vehicle for Chris Morris, a man who makes a living ripping off Victor Lewis-Smith! Are you sure you don't mean The Time The Place instead?
Apologies. You are of course correct. I meant of course. The Time the Place. A discussion programme with a LIVE Studio Audience. From a different I.T.V. Region each week. Presented by he late Granada Reports Journalist. Mike Scott. A former Disabled Carer. Best Wishes From The New Forest. P.S. Victor Lewis -Smith. Very funny yet under-rated in my view.
You can’t beat a good Ident or Jingle 😎
This sound of ITV Schools 🏫 reminds of Keith Robert Ernest Hall who was born on Wednesday 27th September 1978. I used to wind Keith Hall up ⬆️ who went to Chelfham Senior School 🏫 from 1990 to 1995, now it’s called Quay View School 🏫 in Bere Alston in west Devon in the southwest of England 🏴. Keith Hall says “No I did not”. Serves him right. I don’t see Keith Hall anymore since Friday 17th July 1992 for 31 years. Too long and too late ⏰ to contact Keith Hall. Keith Hall was a day boy 👦 until July 1991, then became increasingly to a boarder is 24 hours a day from July 1991 because he was mauled by a dog 🐕. John Shillito a former member of staff said to me that I have to stay at Chelfham Senior School 🏫 until July 1992 because I keep winding up ⬆️ Keith Hall everyday. Keith Hall slept 🛌 in the Annexxe. There is first and top 🔝 floor as well. I mustn’t attempt to contact Quay View School 🏫 because I could get into trouble 😈 by the school 🏫 staff and police 👮♂️ and it will promptly serve me right. Leave my visits to Quay View School 🏫 alone. It’s water 💦 under the bridge 🌉 and let it go over my bloody head. It’s not worth it and finally move on. ITV Schools 🏫 moved to Channel 4 in September 1987 and now it’s been fired since perhaps the year 2009. Goodbye 👋 ITV Schools 🏫. It won’t be coming back again anymore. 👍
I noticed at the end of environments, at the end credits it was in Roman numerals dated 1988 so this can’t be 1987
LXXXVII is 87 isn't it? Or do I need to watch an episode of Basic Maths?!
I didn’t reply as I miss saw it when I watched it again and felt a bit silly
because I Liked itv schools on channel 4 called our world or our world my world from 1989
5:23 was also used by the Portuguese channel RTP1 between 1986 and 1988.
It's called "Focus" by Paul Hart, maybe you were aware already.
May u put the full version ITV schools on channel 4 called our world on you tube please I am sorry I forgot to say you tube with the other comment
I don't have any Our World material as far as I know, Im afraid.
The unveiling! :)
In 1987 I was 11 and this was Heaven 💗
In 1987 I was only a baby. But when it stopped in 1993 I was 6 so I definitely remember the roto sequence and clock.
Channle 4 please bring back
I think it's partly because of all the child sex abuse scandals we have been hearing about which has contributed to the decision to discontinue schools programming on television in the UK
The clock music was quite catchy
The city park shown at the start of Environments, which town or city is it in?
so was ITV Schools on Channel 4 called infant number made yorkshire Television or themes Television
was ITV Schools on Channel 4 called infant number made buy yorkshire Television or Thames Television
I like this itv schools on ch4
still waiting for someone to make a cover of this music :D
If I get time I can try. I have music software. But I'd prefer to do a cover of the TVam / GMB theme tune.
@@80sandretrogubbins25 hah :D don't forget to post back here when/if you do!
@@bylescx Someone already did it th-cam.com/video/Cz_RKDzrs70/w-d-xo.html th-cam.com/video/SViPuJPEYqo/w-d-xo.html
@@bylescx Someone already did it. Look up ITV Schools: The Journey - 30th Anniversary and ITV Schools: Just A Minute - 30th Anniversary on the channel of TV Schools
may u put ITV schools on channel 4 called our world please
was itv schools on Channel 4 called infant number made by London Weekend Television productions or Carlton television productions or Anglia television productions
+Kathleen Margaret Stewart The Broadcast for Schools website has no record of a programme called "Infant Number". And there were no schools programmes produced by Carlton or LWT. And Anglia only made a few schools programmes for older students: www.broadcastforschools.co.uk/site/Special:BrowseData/Programmes?Company=Anglia
Carlton operated like Channel 4 using the commissioning/transmissioning method as they had commissioning editors in place so they produced no programmes of their own. It did feel strange that Thames' schools programming appeared on Channel 4 in the spring/summer terms 1993.
The very last programme shown on ITV Schools on 4 on 27th June 1993 was actually a Thames production you will find.
You were absolutely right about the date and I stand corrected
may u upload the full version itv schools on channel 4 called our world or our world my world this week please
may u upload the full version of itv schools on ch4 called our world or our world my world from 1989 this week please
Are there any clock junctions from the 70's?
may u put the full version of itv schools on channel 4 called our world my world or our world from 1989 on you tube if u have it please
how do u upload itv schools on to you tube
remember them well good old school programming lol love titles
when are you going to put the full version of ITV Schools on Channel 4 Called Our World-My World on you tube
I have already replied that I do not have this material, but if I come across any, I will try to put it on for you.
Why is ITV on 4?
It was moved to Channel 4 and S4C Wales in 1987 not only because ITV provided schools programming for 30 years but also because ITV had to provide an entertainment-based morning service in the same way as BBC1 did in October 1986. Also the IBA gave the go-ahead as fourth channel transmitter coverage had reached 99.9% of the population by 1987 so they had to ensure that ALL schools would be able to receive the fourth channel services.
Christopher Williams Could they not have rebranded it?
No. It had to be called ITV Schools because at the time the ITV companies still provided the schools programming as they produced the programmes, but had to display on screen the fact that they were shown on Channel 4 and S4C so as not to confuse viewers. The rebranding only came in in September 1993 when Channel 4 were independent of ITV.