Sometimes makeup do expire, but a lot of people only read the 6m 12m shelf life and assume it’s expired after, that’s just there to protect the brands, doesn’t mean it expires after that time, it means that they can assure you it will be fine for at least that amount of time
Exactly. Even things like qtips or plastic pipettes in our lab oftentimes will have an expiry date just because one is required. Its something that covers their butts legally. Doesn’t mean a blush is automatically bad the day after the expiry.
yea it's a common misconception that the shelf life is the expiry date. The problem is they don't label the expiry date so you're left on your own to assume something has gone off. Funny enough Korean makeup and Chinese makeup (like all their products even eyeshadow palettes) legit have an expiry date written on the item. Even tells you the date and month on top of that! We need to adopt that for sure. Clearly they're aware of when things will go off. Anyways, my makeup expires when I say so LOL. Except my korean and chinese makeup I guess cause I can't avoid it and be delulu lol
Expiration dates aren’t regulated. At all. The FDA requires companies to determine the expiration date. Which means that the numbers that companies put on their bottles will be the most advantageous to the company. Im a chemist and I can tell you that there are thousands of chemicals out there that will literally never change composition if kept away from heat and light. Most of those will be dry ingredients (think eyeshadows, blushes). I’m of the opinion, that if it doesn’t change in color, texture, smell or cause a reaction with my skin…it’s good to go.
That might not apply for mascaras. I once had a mascara that was due to expire in 6 months and it caused major eye inflammation when it reached 3 months ( i bought it new). I must say if I have a mascara sitting open for more than 3 months either i use it with caution or i throw it away if it smells bad...
the argument that makeup cannot be "underconsumption core" because it is a "luxury" is a bit odd to me. like yes, technically, none of us need it! but aspiring to some sort of pure practicality and frugality feels so Puritan... can't get behind it personally lol a lot of my makeup is definitely older than stated expiration dates, but that's part of why I keep very few cream/liquid products. powders tend to be so much more forgiving!
I never thought of it that way. I am frugal and make practical purchases, but only because it allows me to keep my money. I started asking "if I lost my job, would I regret this purchase?" and my emergency savings built itself.
It’s important to throw out expired liquid products because it can give you a fungal or bacterial infection especially if you apply it to, or it somehow gets into broken skin. Powders can be cleaned with 70% alcohol, but they can also accumulate bacteria or mold especially if they are kept in a humid environment like a bathroom, or if someone just lives in a humid region. I don’t believe people should sacrifice their health for an underconsumption core trend. Also, I throw out all of my makeup that I have been using when so get pink eye because it’s just so easy to get a reinfection.
I am guilty of using items older than a year. I can usually tell when something is expired. The texture or smell will change and that’s my cue to toss. I have never used up an eyeshadow or nail polish but happy to say I use up foundations (I only have 2-3 at a time), concealers, powders, and blushes. So I’m focusing my no buy efforts on eyeshadow and anything I know I won’t use up.
Some products do last longer than a year, so I don't think its a big worry. I also draw the line once it starts to smell or change texture - especially with clean beauty!
Nail polish is basically almost never too old. Some people even bring back old polishes from the 1900s! But even with them is the fact that often if something is actually wrong the polish will tell it to you. (So don't throw out your thick and/or clumpy polishes, just get nail polish thinner and they're like brand new ❤)
@serafia_ I've had the exact opposite where my nail products have expired really quickly. Eyeshadow palettes just don't die. I think I need to declutter some, though, as I'm running out of room, and I don't actually use any of my lower end eyeshadow products since I got the natasha denona glam palette. I may keep a few because I want to do videos with them or because I need them for shows or the odd fancy makeup day but there's a ton if really crappy neutral palettes I could get rid of.
Same, but I keep it all super clean and organized in a cool dry room. I tend to use eyeshadow and powder for years, powder products last longer. However if its an eyeliner, mascara, or lip gloss like a product where the entire tube gets contaminated by a wand? Those get tossed much quicker.
I feel like underconsumption core is just normal consumption? I personally think you should use things until they expire/run out but because of the influencer culture that got totally thrown out the window. Also I love ur videos to death!! They’re so educational and actually fun to watch!! Love u!! 🩷
Yes! Just like we wouldn’t keep food past the expiration date, we shouldn’t keep old makeup especially since it goes on our face- some even on our mouths and around our eyes and nose.
Them labeling it as underconsumption is why it’s reaching a bit too far. Everything is a core so that it trends which saddens me a bit. Why can’t they say that they’re doing a no buy year instead?
there’s ways to lengthen the shelf life of products that are deemed “expired” but these are usually powders…. seeing people used expired concealer scares me…
Speaking on my behalf I store my makeup items in makeup bags and then into an old back pack To limit exposure from sunlight Wipe makeup packaging time to time Wash makeup brushes regularly ( Edit: I tend to go towards powder products as well)
Something you can do is trying to wash your hands (especially if you use your hands to apply products). Very similar to keeping brushes clean. Though sometimes I think it’s not worth the time and effort to try and extend shelf life, especially with things like mascara, eyeliners, lipstick, and things of that nature.
I really liked this trend at first but it quickly became hateful. It started with people having 1 of each type of product and encouraging thinking before you buy. It had a shift of people showing their 3 year old mascara and no Stanley cup saying they are better than you. I think moderate consumption is the way to go. We all have things we like that aren’t necessary but we shouldn’t be shamed for a hobby.
Omg Fr! I was so happy for this trend and then the advocates for underconsumption went from trying to nicely convince people to literally putting hate comments on almost any TH-cam channel or short where someone buys something and calling them greedy, unnecessary, etc. that is not how you convince someone to join your cause!!! 😭
I saw a makeup artist that used an old expired eyeshadow palette, and got cellulitis from it. Her face swelled up so bad, and it can be deadly. I can be lazy about throwing stuff away, but that made me rethink using any old makeup product. Don’t think because it’s powder that it’s okay.
I’ve done this for years id always keep track of expiration dates and many times Id purchase the mini/travel size instead of full size to ensure I’d finish them in time
My husband asked me write to a list and take photos of my makeup- then to look at it when I’m tempted to buy something to see if it’s a needs vs. wants (because makeup is expensive and it expires, also using “needs” loosely). I was hesitant at first but he was right- it slowed me way down which our wallets appreciated!
People really just don't understand how to navigate nuance anymore 😭. If it's broken, or expired throw it away. The only use I could see for expired pigments is turning them into paint. (Which isn't everyone's cup of tea)
i think the problem with saying we don't need makeup is it doesn't address the misogyny in our society that makes makeup a necessity. yes, theoretically we don't need makeup, but in day to day life there are things that people do or say that make us realize that we need to wear makeup. such as someone wearing makeup regularly, then not wearing it one day, and having multiple people ask if they're sick or if they didn't get much sleep. in terms of job interviews, internship interviews, etc. makeup is a necessity. it shouldn't be, but for women, part of looking fully put together and professional includes wearing makeup. it's why so many older women won't be seen without makeup on, and it's how the makeup industry is sustained. the misogynistic idea that women must wear makeup to look their prettiest or their best has been so deeply ingrained into our society that it's a normal, natural thought to have about ourselves or others. and there's absolutely nothing wrong with enjoying makeup and enjoying the beauty industry, i just think we need to talk more openly about the dangerous and disrespectful ideals the beauty industry stands on.
Makeup is an investment, because there is still an underlying assumption that if you don't do your makeup in a specific, society-approved way, you are not caring enough about the work or your fellow workers or the work environment. Wearing makeup (in that specific way) earns women higher tips, has women more likely to get and keep higher paying jobs, and just overall affects women's financial security.
If you see makeup as a hobby that some of us need to protect our mental health and make our lives less miserable it does seem like an 'essential' to a certain extent.
Creativity can still be expressed while using the products you have. However, it can be very easy to develop mentally harmful consumption habits. I say this as someone who loves makeup. Nuance and care is key when navigating the beauty world
One thing I don't keep after expiry date: mascaras. I have sensitive eyes and I can't gamble on whether or not I get an eye infection. I also don't keep liquid products long past the expiry date. Powders tho, I am guilty of using them long past the expiry date. I'm trying to use up the products I have and buy less so I can hit the pan on all my make up before it expires. I've been influenced into buying post of it 😭😭
tbh a lot of makeup will easily last over a year. depends on the preservative system and the environment where the makeup is used and kept. ie “clean” brands will generally expire faster, and having your makeup stored in a humid place or just living in a humid environment probably won’t help it to last longer. and we need to watch out for liquid and eye products especially when it comes to expiry. but it generally isn’t necessary to toss your products immediately at the 6, 12, 18 month etc mark if they still perform well. if they perform as they did when you first got them, haven’t changed in smell, consistency and appearance and don’t cause you any reactions, then it’s probably fine to keep using.
I find it interesting how this video was more about underconsumption, but the comments are focused on expired makeup. Seems like there are a lot of mixed opinions. 😆
I have a lot of products that are over 2 years old, some of the palettes, blushes, highlighters and lipsticks/liners are 5+ years old. My foundations are max 2 years old and they seem fine, so I continue to use them. I always use up certain categories, namely brow pencils, face powders, skin tints, liquid eyeliners and mascaras. But I can almost never finish blushes, highlights or eyeshadow palettes. i did somehow manage to actually finish a fenty highlighter but only because i was using it as an eyeshadow as well, which I do with the rare beauty highlighters as well.
👏 awesome! I think 2+ year makeup is ok. Most of my makeup is form 2020 since that’s when I got into makeup… I do have an eyeshadow palette that’s prob double the age of the rest of my makeup lol😅
When I was a teenager my dad would buy me really nice expensive perfumes as gifts. He traveled a lot for work and would often buy a perfume in whatever country he was visiting. He typically bought me one per year, and since I didn't wear them daily, my perfume collection just kept on growing. I'm 28 now and I have 12 perfumes. My most recent perfume is from 2015. I have no idea how old my oldest one is, but I'm guessing it's from around 2007. I honestly have no idea what do to with them so I just keep them. They don't smell bad, but most of them are floral which is not my preference. They're also too old to sell (though I may be able to sell some of the discontinued ones to collectors).
Perfumes don’t really go bad and often take decades to turn sour. Quite a few actually smell better with time. People would 100% buy the old perfumes if you were to sell them especially if they were discontinued
if perfumes are stored well they do not spoil and even gain more strength, people look for perfumes that are from older series because they were better then. if their scent has not changed you can safely sell them
My oldest beauty product is the Morphe × Cherry Coke palette (I think😅). I wanted it so badly when it came out a few years ago. Even though I don't use it every single day, I still love and use it enough to keep it. Plus, it still performs the same, and the quality hasn't declined yet. I have big dips in multiple pans and will eventually hit pan in them.
Definitely don't recommend using old make up lol. I bought a blush in first year of high school and used it for six years until I realised it was making me break out (realized that too late. That blush had probably been expired for years)
This trend really made me think though. It genuinely made a difference in my life since it inspired me to start a project pan and it’s one of the best decisions I’ve ever made
I desire a lot of variety, so minimalism definitely is not me. But I started my own weekly shop my Stash after watching several other content creators doing theirs, so I can be more experimental with looks with the same stash. As well as reviews and videos about the items I own to hype me up. For example 3 looks/ One eyeshadow palette I want to feel content with my collection ( because I don't have much space lol)
I just discovered the double wear foundation and it is my new holy grail!! My biggest gripe was the packaging and how much it spilled out and how messy it was. I bought a foundation spatula to lightly dip in and spread on my face and went back to my cushion sponge and it’s allowed me to get the perfect thin natural looking even layer on my skin without feeling too cakey or noticeable! In case that helps since I hate finger application too!
I love that you focused on the cons AND pros of this trend, unlike most of the channels I see tackling this video concept. I’m so tired of seeing such huge content creators just absolutely focusing on the negative. You definitely deserve more subscribers!!!
I agree with you to a certain extend. One thing I don't agree with is luxury means it's not underconsumption. If someone buys one eyeshadow palette, one bronzer, one lipgloss, etc, but make it luxurious... It's technically not underconsumption cause the whole thing is not named properly. It's normal consumption and I'll all for it. They buy the amount they need and use it up? Wonderful, nothing goes to waste: product or money. Then they can buy another one. They are happy, the environment suffers less. A win (not for the companies cause they thrive on overconsumption 😂😂😂).
I think the point that most of these underconsumption videos are trying to make is that the goal should be to have only a few products, and to use each one up before you buy another, instead of having so many things that they expire before you can use them up. If you purchase that foundation (for example), the goal should be to use it until it can't be used anymore. I remember when most people who wore makeup only had two foundations, a summer and winter shade, now it seems like it is normal to have a whole bunch of options in various finishes. It only seems gross because with a larger collection it would take longer than the expiration date to finish a product, but the expiration date only tells you when the preservatives start to lose efficacy, not when the product is riddled with bacteria and dangerous as some seem to be implying. I guess my goal with makeup is 1) identify which products I use for everyday and use those whenever I do my makeup. 2) Use up what I have in those categories and do not repurchase my favorites until I do that. Using up can also be throwing out due to a change in smell or texture that leads me to believe that the product is no longer safe. 3) Only purchase what I need or will use. This may be more things than for most people since I perform onstage and often need more colors, but I don't need to buy everything that I like or that excites me. 4) Relearn viewing makeup as utilitarian. For a couple of years, it was my creative outlet, and I let myself purchase more than I needed. But my main outlet is performing, and that is available to me again. I don't have the time to keep up all of my hobbies right now, and purchasing makeup is not the hobby I want to have, using it is. I can't unsee the image of all of my unused products that go bad ending up in a landfill somewhere, multiplied by the number of people that, like me, starting overpurchasing because of consuming online content and using shopping as a coping mechanism during a stressful time. I can't go back and stop myself from buying what I have, but I can reduce the size of my hoard and not purchase anything I won't use going forward.
I have blushes i bought 15+ years ago but wasn't used them until last year! I found them just perfect for me 🥰 also i think that this trend is definitely good as we often buying something not to USE it but to HAVE it...
That's a really good point! But I would also argue that its okay to love things that don't have use - we just have to be careful how often we allow this.
I have makeup collection and some palletes are from 2016, now i have been told i should keep them because its money, but if i throw it away its a waste because of the cost of makeup currently i understand so i will not be throwing it away as long as you care for it, except mascara. Minamilist is better than underconsumption in my opinion
I literally just replaced a bunch of my makeup. My foundation, concealer, and eyeshadow were all around 4 years old. Sometimes I feel bad throwing stuff out that hasn't been used enough to see the pan, but at that point it's well due and it's nice to have something fresh. I do try to be mindful and pick palettes that fit my needs and have some crossover, so I can use eyeshadow in stead of buying a separate highlight product. So right now I think the oldest thing I have is a tinted moisturizer that's a little over a year old.
I rarely wear makeup, so me and my 9 year old powder foundation are TIGHT lmao. I just spray the top with rubbing alcohol and pack it away for the next 14 months
as much as i appreciate underconsumption being the trend now, i hate that in a few weeks something else will take its place. i've been on an underconsumption journey since last year because it was actually necessary. i saw the amount of money i was wasting on things i didn't actually like nor need. i was so overwhelmed with the amount of of options i had, makeup became something very stressful.
I’m glad you found what works for you! I always recommend engaging extra hard with influencers/content creators that align with your values. Unfortunately, trends die quickly bc people get bored quickly.
I am not using expired eye makeup, other products like foundation or lipstick I use a few month longer. Risking a skin- or even eye infection isn't worth it.
Well done. This trend seems to cause a lot of people to get so angry! I really like your take :) The assessment of minimalism influencing us millennials to get rid of [too much] stuff was spot on. I ventured into project panning after that and never looked back, so underconsumption core makes much more sense for people like me who over consumed at various points and need a mental break from being marketed to all the time.
Doing a monthly makeup basket is really effective 👌🏾. Declutters are a must for keeping product purchases & usage in check. Limiting social media consumption. Subscribing to channels that DON'T push consumption 👍🏾😉
The makeup brush mic 🎤 😅👍🏾. I write the date of purchase & expiration date on all my products - ESPECIALLY creams & liquids! It's saved me money AND illness 🤒. Old makeup is just gross 😝
The oldest beauty product that I own is a lipgloss that I got when I was in the 8th grade 😅 I’m now 26 (I don’t use it anymore now it’s for nostalgia purposes)
I only use mascara til it dies before expiry date 😂 Its impossible for me to finish a blush or lipstick or anything else. Even though i wear makeup daily
I like this perspective. I feel like this vocalized my issues with both over and under consumption. Also i have had my urban decay naked heat palette for 10-12 years 😭 i dont use it much but i have not died yet so..
@@ellerchu omg she hath replied im honored. I actually debate every year about throwing it away but it was my first ever high end makeup item so it is sentimental
i had a revlon lavender eyeshadow from age 3 (and it was my mom’s before that LOL) to at least 14 that i used for dance and as i entered high school started using it more regularly, but decided i was done risking an eye infection lol
8:06 I actually love the rare beauty! I bought it like 2 months ago after wanting to try it for a while and finishing my other blush, I do agree it’s super pigmented but mine is not hard to blend at all! It’s the perfect liquid blush I think
I think my oldest beauty product is my Urban Decay Naked 2 palette, my dad bought it for me as a graduation gift when I graduated highschool 9 years ago 😅 It's been one of my most loved pallettes still to this day
Unfortunately society pushes women to wear makeup so I don't know how much I can accept that it can't technically be considered underconsumption, because it's too pushed on us that I'm not taking the blame for that 😅😂
hey, actually I have things that will expir before I use them up but thats not because I bought too much, i just dont use makeup every day and for example my single blush is beautiful but idk how I am supposed to ever use it up, i changed jobs and that changed what i can weat as makeup to work and in my free time i do sports so i dont wear makeup
I use foundation nearly every day but need 2.5 years to finish a bottle :D so well. I own one bottle until it’s used up or the product changes! For eyeshadow: 4 years. As long as it doesn’t smell or change in any way, why toss it?
I think the oldest product I own is my mum's lipstick or concealer, I honestly don't know which because it's from the time when nude lipstick was in fashion but it's also her skin colour. 😂
Ok unpopular opinion here : minimalism and owing less are not the same thing. How? If becoming minimalist requires a person to throw away things ( most clothes end in landfills and not thrift stores) , then it is not owing less, it is wasting resources unnecessarily. Underconsumption might be one of the solutions but i must say I hate when they name it a trend and not a tool. Also, while I love decluttering, I think keep spares of appliances, tools, cosmetics - instead of giving them away- is saving money and resources should these objects break down.
Well two things can be true; minimalism is owning less which then can turn into wasting resources. But that is why the unconsumption core is more appealing to “normal” people bc its not about giving things up but keeping things and making the most out of it (so you don't keep buying more).
I have a buxom lip gloss from definitely over 3 years ago and now that I watched this video im debating using it up or just throwing it out! But yeah oldest product for me forsure
Personally, I love the underconsumption trend! Bring back consuming things at non-obsessive levels :D Hopefully it’ll mean that these brands start reasonably pricing their products instead! Ever since buying stuff obsessively became a trend prices skyrocketed and have not come down... So Sorry influencers but wages for regular folk are not increasing and yet prices for makeup and things people like to indulge in once in a while are increasingly becoming unattainable and that is causing an exclusivity problem! We need to bring down these companies several pegs or else they will continue to price things ridiculously for no reason other than greed, while at the same time draining our one and only earth from its alarmingly depleting resources!
Theres plenty of budget brands and enough sales on the higher end brands that makeup companies as a whole won’t lower prices overall, or care if makeup junkies stop buying (because the average person is already “under consuming” when it comes to makeup), because they make crazy profits anyway esp with their costs of production. People who also buy budget makeup are not the average mid-higher end range products target customer, so they don’t necessarily care if their products are unattainable. If anything it helps their branding more, because then their stuff seems luxe and wealth-coded (which their target market absolutely loves). Makeup companies are also 1 step ahead by formulating trends and concepts that they get people to spend money in. It’s not a coincidence blush and skincare products have been rising while eyeshadow is falling and every brand has released multiple collections of the former. When those trends die out they will create new ones that get people to spend. The only real factor that gets people to consume less is recessions and those don’t last forever
Tbh I use my beauty blenders and brushes until they break since I clean them a lot but other than that U R SO PRETTYYYYY I been binge watching ur videos ❤
Sometimes makeup do expire, but a lot of people only read the 6m 12m shelf life and assume it’s expired after, that’s just there to protect the brands, doesn’t mean it expires after that time, it means that they can assure you it will be fine for at least that amount of time
Exactly. Even things like qtips or plastic pipettes in our lab oftentimes will have an expiry date just because one is required. Its something that covers their butts legally. Doesn’t mean a blush is automatically bad the day after the expiry.
yea it's a common misconception that the shelf life is the expiry date. The problem is they don't label the expiry date so you're left on your own to assume something has gone off. Funny enough Korean makeup and Chinese makeup (like all their products even eyeshadow palettes) legit have an expiry date written on the item. Even tells you the date and month on top of that! We need to adopt that for sure. Clearly they're aware of when things will go off.
Anyways, my makeup expires when I say so LOL. Except my korean and chinese makeup I guess cause I can't avoid it and be delulu lol
Expiration dates aren’t regulated. At all. The FDA requires companies to determine the expiration date. Which means that the numbers that companies put on their bottles will be the most advantageous to the company. Im a chemist and I can tell you that there are thousands of chemicals out there that will literally never change composition if kept away from heat and light. Most of those will be dry ingredients (think eyeshadows, blushes). I’m of the opinion, that if it doesn’t change in color, texture, smell or cause a reaction with my skin…it’s good to go.
That might not apply for mascaras. I once had a mascara that was due to expire in 6 months and it caused major eye inflammation when it reached 3 months ( i bought it new). I must say if I have a mascara sitting open for more than 3 months either i use it with caution or i throw it away if it smells bad...
Yeah its like "dont sue my ass if this stops performing after 6 months"
the argument that makeup cannot be "underconsumption core" because it is a "luxury" is a bit odd to me. like yes, technically, none of us need it! but aspiring to some sort of pure practicality and frugality feels so Puritan... can't get behind it personally lol
a lot of my makeup is definitely older than stated expiration dates, but that's part of why I keep very few cream/liquid products. powders tend to be so much more forgiving!
I get you!
I never thought of it that way. I am frugal and make practical purchases, but only because it allows me to keep my money. I started asking "if I lost my job, would I regret this purchase?" and my emergency savings built itself.
It’s important to throw out expired liquid products because it can give you a fungal or bacterial infection especially if you apply it to, or it somehow gets into broken skin. Powders can be cleaned with 70% alcohol, but they can also accumulate bacteria or mold especially if they are kept in a humid environment like a bathroom, or if someone just lives in a humid region. I don’t believe people should sacrifice their health for an underconsumption core trend. Also, I throw out all of my makeup that I have been using when so get pink eye because it’s just so easy to get a reinfection.
I'm SO over everything being a "trend!" Spending less & being mindful of your product usage & less consumerism is just being responsible 🤨🤦🏾♀️
That's it. That's the point - be responsible lol
the makeup brush mic is iconic
😉
@@ellerchuyou’re very pretty Elle I love your hair
I am guilty of using items older than a year. I can usually tell when something is expired. The texture or smell will change and that’s my cue to toss. I have never used up an eyeshadow or nail polish but happy to say I use up foundations (I only have 2-3 at a time), concealers, powders, and blushes. So I’m focusing my no buy efforts on eyeshadow and anything I know I won’t use up.
Some products do last longer than a year, so I don't think its a big worry. I also draw the line once it starts to smell or change texture - especially with clean beauty!
Nail polish is basically almost never too old. Some people even bring back old polishes from the 1900s! But even with them is the fact that often if something is actually wrong the polish will tell it to you.
(So don't throw out your thick and/or clumpy polishes, just get nail polish thinner and they're like brand new ❤)
@serafia_ I've had the exact opposite where my nail products have expired really quickly. Eyeshadow palettes just don't die. I think I need to declutter some, though, as I'm running out of room, and I don't actually use any of my lower end eyeshadow products since I got the natasha denona glam palette. I may keep a few because I want to do videos with them or because I need them for shows or the odd fancy makeup day but there's a ton if really crappy neutral palettes I could get rid of.
Same, but I keep it all super clean and organized in a cool dry room. I tend to use eyeshadow and powder for years, powder products last longer. However if its an eyeliner, mascara, or lip gloss like a product where the entire tube gets contaminated by a wand? Those get tossed much quicker.
I don’t use “ clean” products, give me preservatives so it last longer. Powders are ok usually for years, and creams, use your nose and eyes
I feel like underconsumption core is just normal consumption? I personally think you should use things until they expire/run out but because of the influencer culture that got totally thrown out the window. Also I love ur videos to death!! They’re so educational and actually fun to watch!! Love u!! 🩷
Thank you for watching and sharing your opinion!
I believe overconsumption is the reason so much research and development in makeup and skincare has been done. The industry grew because of it.
I agree that under consumption core is just normal consumption lol. It's just a catchy name to get buzz.
Yes! Just like we wouldn’t keep food past the expiration date, we shouldn’t keep old makeup especially since it goes on our face- some even on our mouths and around our eyes and nose.
i use powders for years. it’s much harder to use up powder products than liquid products, especially eyeshadow
Eyeshadow is impossible 😭
I had a friend gift me a colorful eyeshadow palette and it's been 5 years 😅
Them labeling it as underconsumption is why it’s reaching a bit too far. Everything is a core so that it trends which saddens me a bit. Why can’t they say that they’re doing a no buy year instead?
Im guessing the point is to be extreme in order to gain attention. It worked but not completely.
there’s ways to lengthen the shelf life of products that are deemed “expired” but these are usually powders…. seeing people used expired concealer scares me…
Powder products are definitely a personal exception for me. What ways have you tried that lengthen the shelf life?
Speaking on my behalf
I store my makeup items in makeup bags and then into an old back pack
To limit exposure from sunlight
Wipe makeup packaging time to time
Wash makeup brushes regularly
( Edit: I tend to go towards powder products as well)
Definitely! I try to use up my makeup as much as I can then dispose if it's showing signs of expiring or it's breaking me out.
Something you can do is trying to wash your hands (especially if you use your hands to apply products). Very similar to keeping brushes clean. Though sometimes I think it’s not worth the time and effort to try and extend shelf life, especially with things like mascara, eyeliners, lipstick, and things of that nature.
I really liked this trend at first but it quickly became hateful. It started with people having 1 of each type of product and encouraging thinking before you buy. It had a shift of people showing their 3 year old mascara and no Stanley cup saying they are better than you. I think moderate consumption is the way to go. We all have things we like that aren’t necessary but we shouldn’t be shamed for a hobby.
This 👏
Yes mindful/moderate consumption! I like it :)
Omg Fr! I was so happy for this trend and then the advocates for underconsumption went from trying to nicely convince people to literally putting hate comments on almost any TH-cam channel or short where someone buys something and calling them greedy, unnecessary, etc. that is not how you convince someone to join your cause!!! 😭
yess!! something about the under consumption videos I was seeing felt off and I didn't know why. average and mindful consumption is a healthy balance.
I saw a makeup artist that used an old expired eyeshadow palette, and got cellulitis from it. Her face swelled up so bad, and it can be deadly. I can be lazy about throwing stuff away, but that made me rethink using any old makeup product.
Don’t think because it’s powder that it’s okay.
Oof, this is enough of a reminder for me 😭
There is definitely a fine line between underconsumption versus literal mold
I’ve done this for years id always keep track of expiration dates and many times Id purchase the mini/travel size instead of full size to ensure I’d finish them in time
I love this and wish I had considered this before I got into makeup!
My husband asked me write to a list and take photos of my makeup- then to look at it when I’m tempted to buy something to see if it’s a needs vs. wants (because makeup is expensive and it expires, also using “needs” loosely). I was hesitant at first but he was right- it slowed me way down which our wallets appreciated!
People really just don't understand how to navigate nuance anymore 😭.
If it's broken, or expired throw it away. The only use I could see for expired pigments is turning them into paint. (Which isn't everyone's cup of tea)
I’m planning on reusing my old eyeshadow by turning them to watercolor paint
i think the problem with saying we don't need makeup is it doesn't address the misogyny in our society that makes makeup a necessity. yes, theoretically we don't need makeup, but in day to day life there are things that people do or say that make us realize that we need to wear makeup. such as someone wearing makeup regularly, then not wearing it one day, and having multiple people ask if they're sick or if they didn't get much sleep. in terms of job interviews, internship interviews, etc. makeup is a necessity. it shouldn't be, but for women, part of looking fully put together and professional includes wearing makeup. it's why so many older women won't be seen without makeup on, and it's how the makeup industry is sustained. the misogynistic idea that women must wear makeup to look their prettiest or their best has been so deeply ingrained into our society that it's a normal, natural thought to have about ourselves or others. and there's absolutely nothing wrong with enjoying makeup and enjoying the beauty industry, i just think we need to talk more openly about the dangerous and disrespectful ideals the beauty industry stands on.
Makeup is an investment, because there is still an underlying assumption that if you don't do your makeup in a specific, society-approved way, you are not caring enough about the work or your fellow workers or the work environment. Wearing makeup (in that specific way) earns women higher tips, has women more likely to get and keep higher paying jobs, and just overall affects women's financial security.
In other words, totally agree with you.
If you see makeup as a hobby that some of us need to protect our mental health and make our lives less miserable it does seem like an 'essential' to a certain extent.
Interesting take 🤔
Creativity can still be expressed while using the products you have. However, it can be very easy to develop mentally harmful consumption habits. I say this as someone who loves makeup. Nuance and care is key when navigating the beauty world
One thing I don't keep after expiry date: mascaras. I have sensitive eyes and I can't gamble on whether or not I get an eye infection. I also don't keep liquid products long past the expiry date. Powders tho, I am guilty of using them long past the expiry date. I'm trying to use up the products I have and buy less so I can hit the pan on all my make up before it expires. I've been influenced into buying post of it 😭😭
tbh a lot of makeup will easily last over a year. depends on the preservative system and the environment where the makeup is used and kept. ie “clean” brands will generally expire faster, and having your makeup stored in a humid place or just living in a humid environment probably won’t help it to last longer. and we need to watch out for liquid and eye products especially when it comes to expiry. but it generally isn’t necessary to toss your products immediately at the 6, 12, 18 month etc mark if they still perform well. if they perform as they did when you first got them, haven’t changed in smell, consistency and appearance and don’t cause you any reactions, then it’s probably fine to keep using.
I find it interesting how this video was more about underconsumption, but the comments are focused on expired makeup. Seems like there are a lot of mixed opinions. 😆
It's just using what you have before getting unnecessary stuff. Even if u already have lux products. But why core? It's annoying
I blame tiktok lol
I have a lot of products that are over 2 years old, some of the palettes, blushes, highlighters and lipsticks/liners are 5+ years old. My foundations are max 2 years old and they seem fine, so I continue to use them. I always use up certain categories, namely brow pencils, face powders, skin tints, liquid eyeliners and mascaras. But I can almost never finish blushes, highlights or eyeshadow palettes. i did somehow manage to actually finish a fenty highlighter but only because i was using it as an eyeshadow as well, which I do with the rare beauty highlighters as well.
👏 awesome! I think 2+ year makeup is ok. Most of my makeup is form 2020 since that’s when I got into makeup… I do have an eyeshadow palette that’s prob double the age of the rest of my makeup lol😅
Unpopular opinion but I hate the "it's expired when I say so" mentality. It's gross and unsafe. Risking your skin health isn't worth it.
As an acne prone skin girly, that phrase doesn't work for me 😅
i love when elle posts it makes me so happy but then makes me so sad once it's over 😢😢
If had the resources i’d post more than 1-2 a week 😭
Ppl who use the same mascara for YEARS thinking its a flex 🤢🤢🤢🤢🤢🤢🤢🤢🤢
Mascara is an absolute boundary for me, three months and that's it.
'The Underconsumption Core Trend Is Only Impactful To People Who Are Chronically Online' - THIS!!!
I used to not believe in products expiring, thats was until i had a crazy reaction to my cleanser i had in my bathroom for over 3 years
When I was a teenager my dad would buy me really nice expensive perfumes as gifts. He traveled a lot for work and would often buy a perfume in whatever country he was visiting. He typically bought me one per year, and since I didn't wear them daily, my perfume collection just kept on growing. I'm 28 now and I have 12 perfumes. My most recent perfume is from 2015. I have no idea how old my oldest one is, but I'm guessing it's from around 2007. I honestly have no idea what do to with them so I just keep them. They don't smell bad, but most of them are floral which is not my preference. They're also too old to sell (though I may be able to sell some of the discontinued ones to collectors).
Perfumes don’t really go bad and often take decades to turn sour. Quite a few actually smell better with time. People would 100% buy the old perfumes if you were to sell them especially if they were discontinued
if perfumes are stored well they do not spoil and even gain more strength, people look for perfumes that are from older series because they were better then. if their scent has not changed you can safely sell them
There's lots of people who collect older perfumes. eBay might be a good place to sell them
My oldest beauty product is the Morphe × Cherry Coke palette (I think😅). I wanted it so badly when it came out a few years ago. Even though I don't use it every single day, I still love and use it enough to keep it. Plus, it still performs the same, and the quality hasn't declined yet. I have big dips in multiple pans and will eventually hit pan in them.
Definitely don't recommend using old make up lol. I bought a blush in first year of high school and used it for six years until I realised it was making me break out (realized that too late. That blush had probably been expired for years)
Wait.. I had a similar experience 🤣😭 And learned my lesson the hard way.
This trend really made me think though. It genuinely made a difference in my life since it inspired me to start a project pan and it’s one of the best decisions I’ve ever made
Yes, I absolutely love that!!
I desire a lot of variety, so minimalism definitely is not me. But I started my own weekly shop my Stash after watching several other content creators doing theirs, so I can be more experimental with looks with the same stash. As well as reviews and videos about the items I own to hype me up. For example 3 looks/ One eyeshadow palette
I want to feel content with my collection ( because I don't have much space lol)
I do this too! I love to play with makeup before a shower bc its another way to get use out of different products and experiment with new techniques.
I just discovered the double wear foundation and it is my new holy grail!! My biggest gripe was the packaging and how much it spilled out and how messy it was. I bought a foundation spatula to lightly dip in and spread on my face and went back to my cushion sponge and it’s allowed me to get the perfect thin natural looking even layer on my skin without feeling too cakey or noticeable! In case that helps since I hate finger application too!
I have to try the cushion sponge!!! Thank you
Your content is literally a life saver while being entertaining and informative
I'm so happy you enjoy it 🥹
I love that you focused on the cons AND pros of this trend, unlike most of the channels I see tackling this video concept. I’m so tired of seeing such huge content creators just absolutely focusing on the negative. You definitely deserve more subscribers!!!
I agree with you to a certain extend. One thing I don't agree with is luxury means it's not underconsumption. If someone buys one eyeshadow palette, one bronzer, one lipgloss, etc, but make it luxurious... It's technically not underconsumption cause the whole thing is not named properly. It's normal consumption and I'll all for it. They buy the amount they need and use it up? Wonderful, nothing goes to waste: product or money. Then they can buy another one. They are happy, the environment suffers less. A win (not for the companies cause they thrive on overconsumption 😂😂😂).
I think the point that most of these underconsumption videos are trying to make is that the goal should be to have only a few products, and to use each one up before you buy another, instead of having so many things that they expire before you can use them up. If you purchase that foundation (for example), the goal should be to use it until it can't be used anymore. I remember when most people who wore makeup only had two foundations, a summer and winter shade, now it seems like it is normal to have a whole bunch of options in various finishes. It only seems gross because with a larger collection it would take longer than the expiration date to finish a product, but the expiration date only tells you when the preservatives start to lose efficacy, not when the product is riddled with bacteria and dangerous as some seem to be implying. I guess my goal with makeup is 1) identify which products I use for everyday and use those whenever I do my makeup. 2) Use up what I have in those categories and do not repurchase my favorites until I do that. Using up can also be throwing out due to a change in smell or texture that leads me to believe that the product is no longer safe. 3) Only purchase what I need or will use. This may be more things than for most people since I perform onstage and often need more colors, but I don't need to buy everything that I like or that excites me. 4) Relearn viewing makeup as utilitarian. For a couple of years, it was my creative outlet, and I let myself purchase more than I needed. But my main outlet is performing, and that is available to me again. I don't have the time to keep up all of my hobbies right now, and purchasing makeup is not the hobby I want to have, using it is. I can't unsee the image of all of my unused products that go bad ending up in a landfill somewhere, multiplied by the number of people that, like me, starting overpurchasing because of consuming online content and using shopping as a coping mechanism during a stressful time. I can't go back and stop myself from buying what I have, but I can reduce the size of my hoard and not purchase anything I won't use going forward.
elle this is so random but i love to clean my room to your videos because I KNOW that I won't have to skip anything! love you girl 💗
I have blushes i bought 15+ years ago but wasn't used them until last year! I found them just perfect for me 🥰 also i think that this trend is definitely good as we often buying something not to USE it but to HAVE it...
That's a really good point! But I would also argue that its okay to love things that don't have use - we just have to be careful how often we allow this.
I have makeup the same age and I still use it
I have makeup collection and some palletes are from 2016, now i have been told i should keep them because its money, but if i throw it away its a waste because of the cost of makeup currently i understand so i will not be throwing it away as long as you care for it, except mascara. Minamilist is better than underconsumption in my opinion
i feel so bad for ppl with sensitive skin, i never throw makeup out until its un-useable and ive never had a reaction in 15 years
I wish 😭
I literally just replaced a bunch of my makeup. My foundation, concealer, and eyeshadow were all around 4 years old. Sometimes I feel bad throwing stuff out that hasn't been used enough to see the pan, but at that point it's well due and it's nice to have something fresh. I do try to be mindful and pick palettes that fit my needs and have some crossover, so I can use eyeshadow in stead of buying a separate highlight product. So right now I think the oldest thing I have is a tinted moisturizer that's a little over a year old.
I rarely wear makeup, so me and my 9 year old powder foundation are TIGHT lmao. I just spray the top with rubbing alcohol and pack it away for the next 14 months
Can u make video how you organize your makeup after the last declutter? ❤
Its on my channel titled “lets clean and organize my makeup vanity” ❤️
Meh underconsumptions viewers are influencers n capitalism biggest fears, this trend is amazing imo
My oldest is probably my brushes. I keep them clean and they last a long time. Expired makeup will give you pinkeye, rashes and acne.
as much as i appreciate underconsumption being the trend now, i hate that in a few weeks something else will take its place. i've been on an underconsumption journey since last year because it was actually necessary. i saw the amount of money i was wasting on things i didn't actually like nor need. i was so overwhelmed with the amount of of options i had, makeup became something very stressful.
I’m glad you found what works for you! I always recommend engaging extra hard with influencers/content creators that align with your values. Unfortunately, trends die quickly bc people get bored quickly.
What a refreshing type of content. I love it and I hope you continue to make your commentary content!
girl your videos are so underrated 😭🙏
I'm so happy you enjoy them ❤️🥹
I am not using expired eye makeup, other products like foundation or lipstick I use a few month longer. Risking a skin- or even eye infection isn't worth it.
Well done. This trend seems to cause a lot of people to get so angry! I really like your take :) The assessment of minimalism influencing us millennials to get rid of [too much] stuff was spot on. I ventured into project panning after that and never looked back, so underconsumption core makes much more sense for people like me who over consumed at various points and need a mental break from being marketed to all the time.
Yes!! I just hope it stays this way and doesn't develop into the “get rid of it all” mindset again
that needing to value ourselves,and be the type of person we value is gospel level advice. words to live by, I try to
The best way to live, especially in our world of social media
Doing a monthly makeup basket is really effective 👌🏾. Declutters are a must for keeping product purchases & usage in check. Limiting social media consumption. Subscribing to channels that DON'T push consumption 👍🏾😉
Yes, limit social media consumption (from someone who's job is social media lol)
Omg the makeup gross expired make up sponge was my old sponge! 😂
The makeup brush mic 🎤 😅👍🏾. I write the date of purchase & expiration date on all my products - ESPECIALLY creams & liquids! It's saved me money AND illness 🤒. Old makeup is just gross 😝
I need to start noting this
The oldest beauty product that I own is a lipgloss that I got when I was in the 8th grade 😅 I’m now 26 (I don’t use it anymore now it’s for nostalgia purposes)
Still have the og urban decay naked palette, hasnt killed me or cause break outs thus far
😮
Makeup takes so long to use up.
I think my oldest products are eyeshadow palette because they take forever to finish so I decided to not by eyeshadow palette for a few years AT LEAST
They do take forever 😭
I only use mascara til it dies before expiry date 😂 Its impossible for me to finish a blush or lipstick or anything else. Even though i wear makeup daily
I like this perspective. I feel like this vocalized my issues with both over and under consumption. Also i have had my urban decay naked heat palette for 10-12 years 😭 i dont use it much but i have not died yet so..
😲 Do you keep it for the memories?
@@ellerchu omg she hath replied im honored. I actually debate every year about throwing it away but it was my first ever high end makeup item so it is sentimental
i had a revlon lavender eyeshadow from age 3 (and it was my mom’s before that LOL) to at least 14 that i used for dance and as i entered high school started using it more regularly, but decided i was done risking an eye infection lol
Good thinking 😅
8:06 I actually love the rare beauty! I bought it like 2 months ago after wanting to try it for a while and finishing my other blush, I do agree it’s super pigmented but mine is not hard to blend at all! It’s the perfect liquid blush I think
I think my oldest beauty product is my Urban Decay Naked 2 palette, my dad bought it for me as a graduation gift when I graduated highschool 9 years ago 😅 It's been one of my most loved pallettes still to this day
Unfortunately society pushes women to wear makeup so I don't know how much I can accept that it can't technically be considered underconsumption, because it's too pushed on us that I'm not taking the blame for that 😅😂
Its not something you have to accept, at this point its really up to you what you want Underconsumption Core to be! 🤷♀️
hey, actually I have things that will expir before I use them up but thats not because I bought too much, i just dont use makeup every day and for example my single blush is beautiful but idk how I am supposed to ever use it up, i changed jobs and that changed what i can weat as makeup to work and in my free time i do sports so i dont wear makeup
Dang! That makeup is ✨beautiful✨
I use foundation nearly every day but need 2.5 years to finish a bottle :D so well. I own one bottle until it’s used up or the product changes! For eyeshadow: 4 years. As long as it doesn’t smell or change in any way, why toss it?
I think we align on eyeshadow. But if it’s VERY old, I’ll have to let it go. I have sensitive eyes and can’t risk it. 😭
Really nice content girl! And I also loved the eye makeup!!❤
Heyy!!I love your videos!!🩷
Thank you for watching 🥰
i love your makeup, your eye makeup looked so good! 💚💚💚
Finally some one say it !!!!
Thank you for watching ❤️
Proud of you.
I always watch ur videos but on my tv so I can’t comment or like it but I swear to god you’re my go to uoutuber ily
I think the oldest product I own is my mum's lipstick or concealer, I honestly don't know which because it's from the time when nude lipstick was in fashion but it's also her skin colour. 😂
Is it still usable?! 🫣
@@ellerchu Not really - don't worry I don't use it and it's pretty much empty anyway😂
i have had to throw away color pop lipsticks . liquid highlighter samples but my powders have kept going
Ok unpopular opinion here : minimalism and owing less are not the same thing. How? If becoming minimalist requires a person to throw away things ( most clothes end in landfills and not thrift stores) , then it is not owing less, it is wasting resources unnecessarily. Underconsumption might be one of the solutions but i must say I hate when they name it a trend and not a tool. Also, while I love decluttering, I think keep spares of appliances, tools, cosmetics - instead of giving them away- is saving money and resources should these objects break down.
Well two things can be true; minimalism is owning less which then can turn into wasting resources.
But that is why the unconsumption core is more appealing to “normal” people bc its not about giving things up but keeping things and making the most out of it (so you don't keep buying more).
@@ellerchu exactly my point !
I love that dang tantore! Agreed it’s the freaking best.
The economy ain’t great
I know, I live in it too 😅
Sechs Worte zum Support des Kanals 😊✌️!
What is your undertone? Is it cool or warm? Need for reference to buy makeup shades
I have a buxom lip gloss from definitely over 3 years ago and now that I watched this video im debating using it up or just throwing it out! But yeah oldest product for me forsure
Hi Elle this foundation that you use it’s unfortunately harsh it contains microplastics and alcohol that might damage your hydro barrier of your skin
What foundation are you referring to lol
@@ellerchu este lauder, and you said you need moisturize it’s because it’s making skin dry couse of alcohol
I don’t where it often enough to bother me. But thanks for the heads up!
i absolutely love your makeup
Excellent video!!!
I LOVE YOUUU
🫶
Personally, I love the underconsumption trend! Bring back consuming things at non-obsessive levels :D Hopefully it’ll mean that these brands start reasonably pricing their products instead! Ever since buying stuff obsessively became a trend prices skyrocketed and have not come down... So Sorry influencers but wages for regular folk are not increasing and yet prices for makeup and things people like to indulge in once in a while are increasingly becoming unattainable and that is causing an exclusivity problem! We need to bring down these companies several pegs or else they will continue to price things ridiculously for no reason other than greed, while at the same time draining our one and only earth from its alarmingly depleting resources!
👏🙌
Theres plenty of budget brands and enough sales on the higher end brands that makeup companies as a whole won’t lower prices overall, or care if makeup junkies stop buying (because the average person is already “under consuming” when it comes to makeup), because they make crazy profits anyway esp with their costs of production. People who also buy budget makeup are not the average mid-higher end range products target customer, so they don’t necessarily care if their products are unattainable. If anything it helps their branding more, because then their stuff seems luxe and wealth-coded (which their target market absolutely loves).
Makeup companies are also 1 step ahead by formulating trends and concepts that they get people to spend money in. It’s not a coincidence blush and skincare products have been rising while eyeshadow is falling and every brand has released multiple collections of the former. When those trends die out they will create new ones that get people to spend. The only real factor that gets people to consume less is recessions and those don’t last forever
Nah i rather live life instead of doing all that
using expired makeup will wreck your skin and cause you health problems, forcing you to buy more skincare and medicine to fix it 🤷♀️
I'm still going to use it up because it is money
Tbh I use my beauty blenders and brushes until they break since I clean them a lot but other than that U R SO PRETTYYYYY I been binge watching ur videos ❤
Tools are fine because you just have to take care of them. And thank you so much 🥹
@@ellerchu yw
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First
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