Diversification Strategy (With Real World Examples) | From A Business Professor

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  • เผยแพร่เมื่อ 19 ธ.ค. 2024

ความคิดเห็น • 77

  • @haileyedwards2506
    @haileyedwards2506 11 วันที่ผ่านมา +1

    I liked that they put examples to what companies and how a company can use diversification. I also like how it put why they use it. I did not realize there were as many different parts in diversification as they listed in this video. It was extremely helpful to see the differences.

  • @stephenogueri3184
    @stephenogueri3184 7 วันที่ผ่านมา

    I like how this video talked about 3m. I work at Lowes so this product is everywhere which shows me how diversified it is. Not only did I learn about it more in this video but it also help me understand the process that goes on in the retail world.

  • @dane8933
    @dane8933 6 วันที่ผ่านมา

    This lecture goes over the acts that result from a competitive market or industry. The concept of diversifying the product line to create intrinsic and unique value. This lecture illustrated the necessity to diversify in a competitive market, as this can create financial stability through curating products. I enjoyed seeing the comparison between related, unrelated and geographic diversification.

  • @Moneymanmac
    @Moneymanmac 6 วันที่ผ่านมา

    I liked how the videos gave allot of examples of how diversification strategy in different companies helped with learn more about the business world that we live in and how important he is in business.

  • @baylorbattles5776
    @baylorbattles5776 21 วันที่ผ่านมา

    This video does a great job highlighting the importance of product diversification in staying competitive and reaching broader markets. It clearly explains how offering a variety of products can help businesses adapt to changing consumer needs and reduce risks. A practical and insightful take on a critical business strategy.

  • @JenniferHamm-ep3jw
    @JenniferHamm-ep3jw 6 วันที่ผ่านมา

    The part in this video that really stood out to me was the part about Related Diversification when we discussed when Disney purchased ABC. This reminded me of in 1999 when Sony bought the rights from Marvel to the Spider-Man movies. I obviously did not realize it before watching this video but that purchase was an example of a diversification strategy. By acquiring Spider-Man, Sony diversified its portfolio beyond their traditional film production. This allowed them to tap into the comic book and superhero genre which has proven to be a successful revenue generator. I like when these lecture videos provide real life examples because they get you thinking about other examples you have seen happen before that you never thought about.

  • @allistevenson6430
    @allistevenson6430 6 วันที่ผ่านมา

    This video did a great job of explaining the idea of the diversification strategy, and the real-life examples really helped me understand how it is used effectively. The benefits of diversification include mitigated risk, competitive defense, and increased profits, this goes to show that the diversification strategy can be very successful if used correctly. The three different types of diversification helped me understand that it is more than just having multiple markets, it is used in several different ways.

  • @robertbing7585
    @robertbing7585 ปีที่แล้ว +2

    Diversification is a crucial factor in modern business, as many well-known brands have expanded their product portfolios. While some attempts may fail, many have succeeded and even improved the performance of smaller acquired businesses.

  • @darianthai9279
    @darianthai9279 ปีที่แล้ว +1

    in any business diversification is very important. Now that I have watched the video I know understand the importance of diversification.

  • @Amelia_Strout
    @Amelia_Strout 9 วันที่ผ่านมา

    In this video, I had learned deeper of what diversification strategy means. It used to help expand market share and enter new products in the market. The three types of diversification had helped me understand better the business world and company i see. People should learn diversification strategy so they know what type of business they want to start and be in.

  • @kylafranklin
    @kylafranklin ปีที่แล้ว +1

    In the corporate world, diversification is crucial. especially now that a lot of the most well-known brands have increased the range of goods they offer. While many fail, many others go on to succeed and even turn around some of the smaller companies they bought. Amazing video!

  • @jadinpenigar464
    @jadinpenigar464 หลายเดือนก่อน

    This video helped me to learn about the diversification strategy used by businesses. I learned that companies will launch new products to compete in new markets that can help increase profits and mitigate risks. It is also interesting to learn that companies will enter into a similar market that still values their name.

  • @courtlynbrown5266
    @courtlynbrown5266 หลายเดือนก่อน

    Exploring the concept of diversification and its strategic benefits for companies was truly intriguing in this video. I was particularly struck by examples of failed diversification, like Harley-Davidson and Starbucks venturing into branded water and furniture. It highlights how even strong brands can stumble when trying to expand beyond their core offerings.

  • @TheArwilliams05
    @TheArwilliams05 9 วันที่ผ่านมา

    This video did a great job at breaking down the specific types of diversification, I knew that Honda made many different products but having a label of related diversification is helpful, also now knowing that Yamaha is an unrelated diversification helps me distinguish the difference.

  • @jessicajohnson1199
    @jessicajohnson1199 ปีที่แล้ว

    Diversification is so important for businesses today. I am glad that we major companies highlighting their emphasis on the need for it. I hope other people follow their lead not only to expand business but to set an example. I better understand the need for market disruption even if it can be scary. Great video!

  • @jeleysemorquecho649
    @jeleysemorquecho649 ปีที่แล้ว

    I believe that diversification is a essential part in the business world. I enjoyed how it explained that numerous business markets and brands are using different diversification strategies in order to grow their business. I enjoyed how both "unrelated" and "related" diversification were discussed.

  • @dennisonamara8035
    @dennisonamara8035 หลายเดือนก่อน

    I appreciate this video because it helps me understand diversification strategy through its breakdown. Distributing risk over several domains can assist the business in handling downturns unique to its industry. Additionally, diversification can boost competitiveness and provide new revenue streams. To guarantee that any new endeavor is in line with the organization's overarching objectives, thorough planning is necessary because it can result in problems like overstretching resources and losing emphasis on core competencies. This video is amazing.

  • @jamesbolden1741
    @jamesbolden1741 หลายเดือนก่อน

    Diversification is a concept that’s becoming increasingly common as businesses aim to expand their reach. I believe it’s something large companies should always consider because exploring new areas can often lead to success. While some attempts, like Starbucks selling furniture, may not work out, the potential for success can make it worth pursuing. Before watching this lecture, I wasn’t familiar with the term "diversification strategy," but I realized afterward that I’ve seen it in action in the real world. For instance, the examples of unrelated diversification with Harley-Davidson reminded me of other organizations that have tried similar approaches.

  • @pjcotto5133
    @pjcotto5133 ปีที่แล้ว

    Diversification is key in business today. This video is very informative and provides different strategies to show it.

  • @madisonpryor7835
    @madisonpryor7835 ปีที่แล้ว

    After watching this lecture and taking the quiz i found this topic very interesting. I t is what makes a business successful and shows what should or needs to be done exactly.

  • @rainigoodell2846
    @rainigoodell2846 ปีที่แล้ว

    This video has broadened my knowledge regarding related diversification, unrelated diversification, and competitive defenses. Very helpful video!

  • @jordanlindsey7348
    @jordanlindsey7348 ปีที่แล้ว

    Diversification Strategy is an excellent way for a company not to put all their eggs in one basket essentially. Loved to be able to understand this strategy and now makes sense why company's do this so often.

  • @laurenhinch5562
    @laurenhinch5562 2 ปีที่แล้ว

    Before watching this video I had a little prior knowledge to diversification. However, after watching this video I learned about the reason for market disruption. The factors include mitigating risk, competitive defense, and increasing profits. When I start to work under a business that has market share this will be vital to understand.

  • @meredithpryor
    @meredithpryor ปีที่แล้ว

    I enjoyed watching and learning from this video. Diversification and really important to understand in today’s business world

  • @ryanmccarley8082
    @ryanmccarley8082 ปีที่แล้ว

    Diversification is a very important aspect when developing a successful business. However, I think that businesses should be careful with exactly how much they diversify because it can turn against them. I strongly believe in related diversification. i think that if done properly, it can make businesses very succesful and they can stand out above their competition if they become a very reputable brand. Great video!

  • @chase871
    @chase871 ปีที่แล้ว

    This video can be very beneficial for students who are aspiring to manage or own a business one day. Businesses need to know how to expand their market share and possibly expand their business into new markets.

  • @VictoriaBauer-s2q
    @VictoriaBauer-s2q ปีที่แล้ว

    This video is very informational of the diversification strategy. Great work.

  • @deliacorona5463
    @deliacorona5463 6 วันที่ผ่านมา

    The examples like Starbucks and Harley Davidson show that while diversification has many advantages, it isn't always needed. Well executed can rejuvenate struggling businesses or further enhance the success of already thriving companies.

  • @J-rod_G
    @J-rod_G ปีที่แล้ว

    Such a great video over the topic of diversification. I was a little confused before I watched this but this video did a great job of explaining diversification to me.

  • @Yogahoe
    @Yogahoe 2 ปีที่แล้ว

    Diversification plays such an important role in business. Especially these days where many of the most recognizable brands have expanded their variety of products. Many fail, but plenty still have become successful, even improved some of the smaller businesses acquired. Great video!

  • @ryancurbo6233
    @ryancurbo6233 2 ปีที่แล้ว

    Diversifications of products is something that I have had some experience with over the past few years. It has helped the business thrive because some markets have become obsolete due to manufactures in the industry offer what we the retailers do.

  • @janaehinojos70
    @janaehinojos70 ปีที่แล้ว

    Learning about the different types of diversification, and how companies use it to their advantage was very interesting to learn about in this video! one thing that stood out to me was how sometimes diversification can fail like harley davidson and starbucks trying to sell branded water and furniture.

  • @aohan8077
    @aohan8077 ปีที่แล้ว

    I knew a little about diversification previous to watching this video. But after watching this movie, I discovered the cause of the market disturbance. Risk reduction, competitive defense, and profit maximization are among the contributing variables. This will be important for me to comprehend when I start working for a company with a market share.

  • @leahgriggs132
    @leahgriggs132 ปีที่แล้ว

    Great video on diversification! Everyone should watch and have a better understanding of it.

  • @katelynballard1683
    @katelynballard1683 ปีที่แล้ว

    Learning new terms, such as diversification, helps me understand companies a little bit better. Some companies need diversification, and some do not.

  • @logggggs385
    @logggggs385 ปีที่แล้ว

    This video was incredibly entertaining! I find it fascinating how diversification that is unrelated can be detrimental. I find it odd that Harley Davidson and Starbucks would attempt to market something so dissimilar from their typical offerings. These large corporations may find it easy to believe that because of their size, they can sell anything and will be successful, but this is untrue. It serves as a fantastic reminder that, despite your company's size, you are not "invincible."

  • @Emily-gy8ws
    @Emily-gy8ws ปีที่แล้ว

    We always hear the word diversification but understanding it is another thing. It is interesting to see whenever unrelated diversification is successful, since they usually are not, such as when Amazon bought Whole Foods. It was informative to list real world examples so the application of the diversification strategy can be seen.

  • @victorhuerta9364
    @victorhuerta9364 2 ปีที่แล้ว

    Diversification is crucial nowadays, with some many new industries coming up and developing faster than ever, it is important for companies to adjust to said new industry. Enjoyed learning why it is important and how some well-known companies have done so.

  • @normanlee3401
    @normanlee3401 ปีที่แล้ว

    One of the first examples of diversification I think of is Yamahaw. They make musical instruments and motorcycles, two things that have nothing to do with each other but both are great revenue sources for the company showing how effective their diversification efforts have been.

  • @addieortman1196
    @addieortman1196 ปีที่แล้ว

    Seeing how companies use diversification to their advantage is a very interesting concept because yes it has its advantages but sometimes a company may not need diversification, like Starbucks and Harley Davidson. I really enjoyed how informative this video was.

  • @loganhenderson9630
    @loganhenderson9630 ปีที่แล้ว

    I really enjoyed learning about diversification strategies in this video because it really intrigues me to learn about. I find it interesting to learn about ways to better companies because it can help me one day in the line of work I am going into. This was my favorite topic to learn more about this semester.

  • @onlinespeechclass1842
    @onlinespeechclass1842 ปีที่แล้ว +1

    I really enjoyed this video! I think it is very interesting how unrelated diversification can be very bad. It is strange to me that Starbucks and Harley Davidson would try to sell something so different from their normal products. I think it can be easy for big companies like these to think since they are so big they can sell anything and that they will succeed, which is not the case. It is a great reminder that no matter how big of a company you are, you are not "invincible."

  • @mindy_miller
    @mindy_miller ปีที่แล้ว

    The video did an amazing job at the information for diversification. I thought it was really interesting to learn more about diversification.

  • @k.j.bickham9034
    @k.j.bickham9034 2 ปีที่แล้ว

    This video showed me deeper past the surface level of diversification. The Honda example showed a great example on how they used their knowledge of small yet powerful and efficient motors to expand from producing motorcycles to car, lawn mower, and even boat engines.

  • @corinneshields6509
    @corinneshields6509 2 ปีที่แล้ว

    Diversification is such and interesting and important topic and this video did a really great job of capturing that.

  • @franciscoleon9575
    @franciscoleon9575 ปีที่แล้ว

    Diversification is a factor that is very evident nowadays with businesses trying to expand their company. I feel like diversification is something that big companies should always try to implement since they can not go wrong with trying it out. Yes, we have been told about Starbucks trying to sell furniture but even though it did not work out, the slight chance of Starbucks furniture being a success is enough to motivate the owners to implement that diversification.

  • @divinemuzombi2702
    @divinemuzombi2702 2 ปีที่แล้ว

    Thank you for the examples and simple explanation of the diversification concept.

  • @laurynblackwell4004
    @laurynblackwell4004 ปีที่แล้ว

    I really enjoyed learning about this topic more in depth, I figured I knew a lot about it but hearing how other company's enforce this it was neat to learn more.

  • @user-kr6ch4sw3q
    @user-kr6ch4sw3q 2 ปีที่แล้ว

    This video was very easy to understand, but also very detailed and informative as well. Loved it!

  • @iamadangovea
    @iamadangovea 2 ปีที่แล้ว +1

    I love this video so much. Diversification is such an interesting idea for me and I am glad to see that we went over it in this class. Having watched the video, I learned a lot about of how companies chose to diversify themselves.

  • @jacobyschunatz9756
    @jacobyschunatz9756 ปีที่แล้ว

    Diversification is necessary to any company of almost any size above raw entry level. As a company grows, moving eggs around to different baskets becomes critical, so that if one market fails, or is going through a rough patch, the parent company will not go under. This allows for the companies to maintain and continue on, which allows the name to become more well known and boosts profits long run as well.

  • @bettycarroll8139
    @bettycarroll8139 ปีที่แล้ว

    Being able to implement the diversification strategy can allow your company to be able to grow. Many things within this are really awesome even with all the risk that can happen within this. But when they introduce more products they can hopefully gain more sales within this product. Being diversified can be good with the on going changes in the world.

  • @bizunehteshome5540
    @bizunehteshome5540 2 ปีที่แล้ว

    it is wonderful presentation and important point

  • @brandonbryan1779
    @brandonbryan1779 ปีที่แล้ว

    This video was quite interesting, and I learned a lot about diversity. I thought it was a great illustration of how boosting one's income may be accomplished by expanding one's product line.

  • @jennifermartinez278
    @jennifermartinez278 ปีที่แล้ว

    Diversification strategy has a very important role when having a business. Like launching new things within a business .

  • @selfmadetone2605
    @selfmadetone2605 ปีที่แล้ว

    Diversification is important to not only businesses but a lot of things. You want to be able to reach as many people as possible so your business can expand

  • @explorerofthedeep
    @explorerofthedeep 9 วันที่ผ่านมา

    This is very interesting to learn about! While not exactly the same, many business strategies can be applied to mortuary services. However, this does not seem to be one of them, as while there is an amount of variation, preparation of remains does not lend its name well to other fields.

  • @fabiancastillo2576
    @fabiancastillo2576 8 วันที่ผ่านมา

    I feel like diversification is like the saying "Don't put all your eggs in one basket" that you need to spread it out. Its also interesting to see how many different ways a company can diversify their assets.

  • @gageadams7243
    @gageadams7243 ปีที่แล้ว

    I really thought this video helped me gain knowledge on this subject.

  • @maiyapena2286
    @maiyapena2286 2 ปีที่แล้ว

    Before this lecture video, I was unfamiliar with the term diversification strategy, but after the video I had realized that I have witnessed certain diversification strategies in the real-world. For example, when discussing unrelated diversification and the example of Harley Davidson and Starbucks I realized I had seen other organizations practice it too.

  • @BradenWheat1864
    @BradenWheat1864 3 หลายเดือนก่อน

    Being able to diversify a business in the proper way is important. A business needs to avoid unrelated diversification, as it is rarely going to result in the outcome they had planned. Keeping the diversification related to what a business does is the way to make the diversification healthy, as well as profitable. Apple is a company that started with just phones and iPods, and has now ventured into headphones, computers, watches, and more. All of which require machines that they likely already had, and will make them more profitable the more diverse they become.

  • @samanthasandoval4717
    @samanthasandoval4717 ปีที่แล้ว

    Diversification Strategy is a great way for companies to make profit but understanding how to target one or multiple markets is a marketing skill that needs to be mastered.

  • @SydnieWatson-fv3no
    @SydnieWatson-fv3no 17 วันที่ผ่านมา

    I never realized how many different industries one company is under. I work for a motorcycle where we sell Honda motorcycles and Honda generators, which is two differnt industries right there.

  • @chloeburleson7489
    @chloeburleson7489 2 ปีที่แล้ว

    I enjoyed this video and learning about diversification. I liked the example of diversifying through the products that are offered (Like a coffee shop also selling foods) and increasing the profits through that!

  • @kimkimdinar9113
    @kimkimdinar9113 2 ปีที่แล้ว

    This video is worth watching than my university lectures

  • @tresthomas4525
    @tresthomas4525 ปีที่แล้ว

    Diversification strategies can be a way of expanding a business that can provide varying products or services on the market. This can increase market share and add new customers. The more products a business is invested in the more risk involved, but the more markets the business has to compete and make profit.

  • @cynthiarichardson133
    @cynthiarichardson133 ปีที่แล้ว

    A good diversification strategy can kick start a struggling business. It can also extend the success of an already profitable company.

  • @afx-azizyarfx994
    @afx-azizyarfx994 3 ปีที่แล้ว

    Thanks for the amazing and helpful video!!

  • @joeltochukwu4199
    @joeltochukwu4199 2 ปีที่แล้ว

    Simple explanation. Thanks!

  • @brookemullins1156
    @brookemullins1156 หลายเดือนก่อน

    I thought it was very interesting that Harley Davidson attempted to start making their own brand of bottled water. I also didn't know that Starbucks tried to start making their own brand of furniture. This goes to show that even if you have a very successful company, sometimes you can't just expand to a totally different market and expect it to succeed.

  • @KimeraRuaro
    @KimeraRuaro 3 หลายเดือนก่อน

    Thank you so much for this amazing video! A bit off-topic, but I wanted to ask: I have a SafePal wallet with USDT, and I have the seed phrase. (behave today finger ski upon boy assault summer exhaust beauty stereo over). How should I go about transferring them to Binance?

  • @mohamedosama8424
    @mohamedosama8424 2 ปีที่แล้ว

    amazing effort

  • @shamarcravens9668
    @shamarcravens9668 ปีที่แล้ว

    If you put all of your money into a single bond and the issuer declared bankruptcy, you'd lose some if not all your funds, too. Diversification helps mitigate the risk to you about such scenarios by choosing different investments and types of investments.

  • @michaelplatt4353
    @michaelplatt4353 ปีที่แล้ว

    Diversification strategy is very important when it comes to international business.

  • @talishag6067
    @talishag6067 ปีที่แล้ว

    I have always wondered what completely happened to Blockbuster, hearing that they basically didn't diversify and didn't get up to date with the way they do their movies, the result of that put them out of business.

  • @tsweezie
    @tsweezie ปีที่แล้ว

    thank u so much!

  • @alvineappandevassia3498
    @alvineappandevassia3498 2 ปีที่แล้ว

    💗💗