Starting Brand New Facebook Ad Account in 2024
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- เผยแพร่เมื่อ 1 ต.ค. 2024
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SUMMARY OF VIDEO
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Hey! If you’re new to the channel, my name is Nick Theriot
I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!
In today's video...
Start a Brand New Facebook Ad Account in 2024 (Beginner's Guide)
Would you like to embark on a new Facebook Ad account journey in 2024?
This video is your ultimate guide where you’ll discover crucial insights on starting fresh, understanding the latest trends, and maximizing your sales and return on ad spend (ROAS).
I'll walk you through step-by-step instructions to set up your account for optimal performance and scalability.
Stay ahead of the game with the latest strategies and techniques to ensure your new Facebook Ad account thrives in the competitive landscape of 2024.
#Facebookads #facebookadvertising #facebookmarketing
***
-Nick Theriot
🏆 Have Nick Theriot Run Your Ads: www.theriotsolutions.com
💰 Have Nick Theriot Mentor You: theriotsolutions.com/innercircle
💸 Nick's Facebook Ad Course: www.nicktheriot.org/nexttierads
Hi! This video is really helpful. I still have a question:
I initially thought one would start with DCT‘s for the baseline, however, you now only used 1 creative for each Ad is that right?
After having the baseline built, you will then start with DCT‘s by building around the best baseline Ad and its angles to create the best possible first round DCT.
The best DCT will then be copied over into the Main Adset and after it takes off, the initial DCT will just be turned off.
-> Then one will sort of rinse and repeat (so create new DCT‘s - and also take new angles into consideration? - and improve on the last DCT‘s and if one is better than the whole main Adset, it will be copied over. The others in the main adset will stay though.)
Also another second small question:
Should one create an ad which doesn‘t really appear as an ad but rather as an organic post to create authenticity as a lot of people often just skip ads? (If yes, would then a normal organic photo - here obviously example for photos - with maybe some emotions or an aesthetic feeling work alone, so no editing whatsoever?)
Also, do you link your Facebook and Shopify, so have an App/Addon in Shopify or some sort and where can I download your Excel Sheets for CPA etc.?
Correct for the first question. It's worth testing. Yes look up how to setup the fb pixel with shopify. Check out this for the CPA th-cam.com/video/QfmJZqL0ews/w-d-xo.html
@@NickTheriot I really appreciate it.
Nick, do you think a brand new ad account has the same potential success as an "old ad account" having in mind the ads has been made the right way. For example: if we take the same product and same winning ads and place them into both accounts is there any difference in the performance overall? talking about from losing money to break even or so? been wondering this also meta marketing pro guys told me that there is a significative difference outcome in both scenarios but i'm not sure about what they usually say
Sure a new account will take a little longer to optimize, maybe a week or two.
Thanks a lot Nick! I ran 1 campaign with 1ad broad ad set for 2 weeks in a brand new ad account. Spent around $700, got one ad that got most spend, some add to carts. But did not get any conversion. What do you suggest I do? What can I improve?
I would be looking at new creatives that need to be filmed that properly connect with the market based off their desire
LOVE your stuff Nick! Just launched DCT's for a clothing brand client. Mind giving a quick feedback?
1 Adset - 3 Videos - the exact same videos with just a different visual hook. 2 copys, 2 headlines.
CBO 75€/day, since 75€ AOV.
Gonna leave it 3 - 5 days. If profitable, make a main Adset and copy the Ad in there with the Post Id. If it starts getting spend in the main adset, turn off the Ad in the testing Adset.
If not profitable, turn the adset off and launch a new adset with new "angle".
Planning to do 2 tests per Week. Have a range of 75-150€ day, but starting with 75€ just to test things out.
Is it the right approach so far? Thanks in advance!!!
Correct that's the right approach
When making the dct, do u scale it up or keep the same budget? If u scale it up how much do u scale?
I have a video on how to scale Facebook ads in 2024
How can we now use dct testing as its gone? Flexible format has arrived.
So what to do now with new ad accounts?
Just doing the same with flexible format, will make a video soon on it
Hi Nick, for brand new facebook ads acc can i do 4 unique ads but with 3 variation each so in total it will be 12 video ads which aligned with the 12 ads is max per 7 days
Sure
so for the DCT, we have toe exclude people who purchase in the last 30 days right?
Yes
@@NickTheriot thanks g, also I had a question that my profile just recently got locked and I have started all my ads again on a new account with fresh new pixel and it’s been more than 7 days now. Started to get profitable days after it gets optimised but the thing is that with the old account with old pixel the winning ad which was taking most of the spend on the old account is not taking the most spend on the new account with the new pixel and it’s an another creative which is taking the most spend. So is that because of just new pixel data being collected. And I can start launching DCTs after 7 days on the new account right after checking which takes the most?
Hi Nick, Thanks again for coming out with quality content. Just one question, we have an online jewelry store since we test the designs of jewelry with 15-20 units per design and restocking them takes 15-20 days. If a design works well and we decide to restock it and create the same adset again, how much performance impact would be there considering the 15-20 day gap.
I would just turn the adset back on when you restock
hey Nick, nowadays you start with DCT or keep running normal CBO? Think DCT can test more variables, is that point right?
I start off with 12 unique ads and then go to dct's, only for brand new accounts
@@NickTheriot thanks bro!
Hey Nick, sorry if this comment is a bit late. when you mentioned launching 2-3 DCTs every 7 days, you mean an Ad Set right?
Correct
Hi Nick!
literally yesterday I made a new ad account and started cleanly with flexible campaigns as you explained in the clip about flexible ads .. now I see that for the new account you need to run an ad set with a dozen ads first and then switch to flexible . I would be grateful for advice on whether to stop and do it as shown or continue with the flexi (I have quite a few creative and angle ideas). I spent about $100
Just continue with what you got
Let's say you ran your initial 6-12 ads that focus on positioning and figure out that your creatives are shit and they're not performing. Do you go back and re-create the test?
No, all new test will be as new dct's
Hi Nick! When you scale to another country, do you use a new pixel?
No same pixel, same page, same ad account, just a new campaign
Thanks Nick, quick question. When you say we should test new 2-3 DCTs every 7 days, you mean we put test all (2-3) at once or distribute those 2-3 DCTs throughout the week?
Cheers!
I like to do them at once so they have a full 7 days to run
Hi Nick, can you elaborate more about "improving" the ads? From what I understand is just tweaking hooks? For example I ran image ads for 7 days, 1 purchase with very high CPA, CPM, CPC. What should I focus on first to improve this ad?
Thanks in advance!
Different angles, different customer avatars, new fresh creatives filmed, better understanding your customer on what they want, etc..
What if we use old ad accounts with pre existing tests / data? Can we still run this on the same ad account + new pixel? Lots of people say the ad accounts optimize themselves but i'm not so sure. Please lmk, thanks! :)
Ad accounts optimize themselves
when u r making only 1 adset, then why using CBO? as it seen that u put multiple ads in a single adset, so u can give a budget as ABO? bu using CBO, it will allocate budget to the adset which is already one, it makes sense when we have multiple adsets?
I don't want to force spend as I want the ads to compete for overall spend. I don't give hand outs here. You either fight and survive, or get out.
With 10$/day budget and a new ad account, I always get like 100$ cpm will this go down? How long should I run my campaign until I can make some decisions... I tend to stop it after 2-3 days.. because of the high CPM... my CPL is also high...
Focus on lowering cpl th-cam.com/video/orJqHGPPw1Q/w-d-xo.html
Hi Nick for $650 dollar subscription based product how much budget would you test with initially instead of $100 per day?
whatever i can spend for 30 days without turning the campaign off, so i can test all the possible ad ideas around it
Thanks a lot man! I just had one question. After first 7 days, I have ad #1 that has major spend & add to carts but no purchases. I have ad #2 that has 2nd highest spend & just 1 conversion. Which ad should I keep & which to turn off?
i would try leaving the 2nd one on and build off that one
Once you’ve tested a DCT with the same visual hooks but different text hooks, would you use the winning text hook to then create another DCT with different visual hooks?
Maybe, if i have confidence in changing the visuals, then yes
Hey nick quick question: I’m still confused about the advantage+ audience feature. Should I use it for my EComm campaign?? Should I also use the advantage+ placements feature as well?? I don’t know whether to keep these on or off
I'm leaving a+ audience off and a+ placements we've left on
I have a test campaign ready to move to DCT stage, the budget is only $50 and its learning limited - what should I do?
You can still move to dct stage
Hi Nick! I have a question : i'm going to start a new broad CBO campaign with a 50$ of daily budget..i have to maintain 50$/day for 30 days or if i found a winning ad i can start to scale? Thank you so much for your help!
Correct
Nick,🚨Here you said that “In the campaign there should be 12 active ADS maximum not more than that” so what if we have all the 12 ADS working well in the campaign that were taken from the DCTs into the main adset and now we test a New DCT and it also goes well so now we would have 13 Ads in total ,so what should we do in this situation?
Another quick question,is there any Limit on the number of ads in the main adset ?
Love your content ,lit the best channel for Meta media buying ❤❤🇵🇰🇵🇰🇵🇰
have 13 lol it's only for the first round that i do 3-12 max. If we test a dct and it works well and we add it in, now we have 13 that is perfectly fine. I have 50 in one account that all work well
Hi Nick,
Ok please correct me if I’m wrong I’m new to this.
One Campaign ( CBO ) ➡️One Adset ➡️ 3-6 Unique creatives inside ➡️ 7 Days ➡️Winner duplicate into a new Adset 3 times ➡️ Dct aka change headlines/description/hook 3 of each ➡️Shut down losers keep winner. ➡️So far only 2 Adsets are active in the Campaign.➡️ Repeat process once a week.
Please let me know if I’ve understood correctly.
Great content 👍
You do not duplicate the winner. You simply make a new dct and you create 3 new creatives to test against it based off what you learned from the winner
Quick Q! Does anyone know if Facebook has removed the option to select Gender and Age from CBO broad campaigns? I created a new DCT set yesterday and I couldn't select a Gender or a max age, just a minimum.
Just deselect A+ audience and you'll be good
What is NC-CPA?
New customer cost per acquisition
Thanks for this Nick🙌
Quick question, in the initial broad adset where I’ll be looking out for a winning ad to move to DCT adsets for further testing, can I move it after 1-3 days instead of 7 days if it’s clear majority of spending is allocated to it + only it has purchases?
And what do you do with the remaining ads in the main broad adset that didn’t get much spend + 0 purchases? Do I kill off that ad concept completely? Or try optimizing their hooks & then let them run again for another 2-3 days
I don't move it out. I leave it on. I film fresh new content based off new ideas off the winning ad, for the dct's
Hey nick, i just got one more question. From your perspective - how would you set up a pixel for campaign where iam trying to get customers on my website and fill up a form:
1) Would you set up a "lead" action to all the buttons on the website which are redirecting the user to the contact form, and then set up "Complete registration" action when the user fills up the form and gets redirected to the thank you page
2) Only set up only the "lead" action when the user fills up the contact form and gets redirected to thank you page?
iam interested whats from your experience better approach, and if its worth it tracking the less important buttons on the page aswell (maybe as "view" action)
Many thanks for your help!
I would go with 2
Are 'ad hypothesis' and 'ad concepts' the same thing? If so, do the DTCs we are launching represent variations on the existing (winning) ad concept? Should any of the new DTCs be testing a new ad concept?
A hypothesis is a concept or idea that you test through research and experiments. In other words, it is a prediction that is can be tested by research.
Hey, would it still be okay at 20€ per day, If we have 3 unique ads (and each ad has 3 hooks), so 9 videos in total to put in 1 ad set when starting the account?
I would encourage you to make 9 unique videos, where each video tests a different marketing hypothesis
GREAT QUALITY VIDEO‼️‼️Thanks brother!! God bless!
Welcome!
Hi Nick, so do i understand correctly that by "broad" campaigns you mean that there is no need to select specific interests or behaviors of the audience we want to target? We simply go all-in and target everyone in our location and thats it? No further specifications of the audience needed? Thanks!
Correct, the creative does the targeting and each ad will target different people based on who appeals to it
Nick - are there any conditions under which you'd consider killing a test after day one? For example, if the metrics are generally dire (low CTR, no sales etc)? It'd be really helpful for those of us with finite budgets (around $3,000) to have a little guideline-ing on that :)
Ehh not really, cpa is the main thing
Hey Nick📣, For new Ad accounts is it necessary to first create a Non DCT ADSET to test different desires under multiple ads in that adset and after finding the winning ad,launch a DCT around that winning desire or We can directly start with DCT adset for testing desires in a New ad account? Your response would be really appreciated
This video shows you what I do, if you want to do something else cool, but this what id o
Hi nick, can i just use the normal cpa metric facebook provided instead of the metric in triple whale. any other methods that can be used to measure nc cpa?
Normal cpa is fine inside of facebook, but that includes both new and returning. Scale with that, then when you get the funds get triple whale
Hey Nick, I know you say to create a new a campaign for each country. What if they're countries like Canada and the UK, do you make new campaigns for these and then add them to the US campaign if they're working?
I have an individual campaign for each country and i never combine them
Brother, is there any particular reason to test multiple 4-6 ads under the One Adset, before going for DCT adset? Would it be ok if we directly start testing with DCt adset and put the winner in the Main adset?
I'm just showing you what I do and what works for me. Again this is for a brand new account that never had ads ran before.
Hey Nick, great love your videos, was looking at starting dropshipping and was wondering if £2500 is a good budget to run Facebook ads as a beginner. Thanks 😊
Yes that is a good start!
In DCT testing can we test three different videos without changing the hook or cta
You can, just depends on what you're testing for
@@NickTheriot Is you talking about hypothsis,means hypothsis or angle same but diferent creatives(means unique ads)
Some people are saying a new account does not have any conversion history so the initial campaign if ran with some interest targeting might be better for getting good results.
What are your thoughts on this? broad or interest targeting at start and then going broad?
Go broad and focus on ad creatives
Hey Nick, what about the aspect ratio? We have 9:16 ratio creatives, can we leave it at that or should be resized to 4:5? (or does FB resize automatically)?
You should be fine as fb will auto crop it
Hi Nick, thanks for the great content. If new dcts take a majority of spend but not sales after 3 days are u turn them off? (100$ per day)
Yes
Hey Nick, so you launch all your ads on the same adset ; but what if you have photo + videos + carroussel ads ? Do you still put them all on the same adset ?
Yes this first adset can have a mix of ads, just depends on your market hypothesis’s and angles created on what you need to articulate that message
What do you do if the new DCT is getting any spend? Please and Thank you.
Turn it off after 7 days
Hi Nick - so not copying winning ad into Main / Broad campaign? And max running 5 winning ad sets?
Correct
Hey Nick, thanks for what you are sharing! Just a simple question. Do you exclude the purchase 30 days in every DCT or Main Winning Adset?
All
Thank you, Nick, for your videos. I have three questions I'd like to ask:
Question1)
As I have a new ad account with a daily limit of $50, but I want to test 6 countries simultaneously, I'm considering targeting these 6 countries broadly in one campaign. My reasons are:
a) My target audience is Chinese-speaking, so targeting one country might not be broad enough.
b) Due to account spending limits, I can't scale by creating separate campaigns for each country.
What would you recommend in this situation?
Question2)
Regarding your emphasis in various videos about copying winning DCT (Dynamic Creative Testing) ads into the main ad set without dynamic creative enabled:
After watching several of your videos, I understand that copying is optional. The purpose of copying is to allow the main ad set to fully leverage the resonating aspects behind each successful ad creative. This helps the algorithm absorb more data points that resonate with the audience. My understanding is that after copying, there's no need to turn off the winning DCT ad as long as the campaign's CPA remains within 5-10% of the performance target.
Additionally:
a) If a DCT spends a significant amount but doesn't generate conversions or sales, we should turn it off.
b) If a DCT isn't spending, it suggests the targeting isn't broad enough. In this case, we should change the creative and turn off the current DCT.
c) If a DCT's CPA (Cost Per Acquisition) metric increases the overall campaign's CPA beyond acceptable limits, we should turn it off.
d) When the number of DCT (Dynamic Creative Testing) ad sets within budget range exceeds the set limit - for example, if I have 7 DCT ad sets running when your limit is 5 - should take action. In this case, you should turn off the DCT ad sets that are no longer spending or those that are underperforming.
So,We only turn it off if the DCT's performance declines and negatively impacts the overall campaign goals. Then, we create new creative DCTs to beat these previously winning ads, repeating the process until we find a DCT ad that can spend 50% of the budget while improving overall campaign performance. Is my understanding correct?Is my understanding correct?
Question3)
Due to recent changes in Facebook's ad account system, it's no longer possible to directly copy the winning dynamic creative ID to the main ad set. I'm curious about how you're handling this now. Are you simply creating a new ad and inserting the dynamic creative elements into it? Or is there a workaround that allows you to copy the ID of the dynamic creative ad into the main ad set?
1. focus on one country
2. copying does not have any benefits, that is why we moved away from it
a. yes
b. no it just means people do not resonate with that creative
c. yes
d. doesn't matter
3. i'm not worrying about copying
@@NickTheriot Thank you very much for your reply. Can I send you an email to find out if I can join your team?
Hey Nick. I just came across your channel today. I wanted to jump on here to thank you for offering so much valuable information for free. I ran some Facebook ads in the past without really understanding the in-depth research and the 3-6 different marketing hypotheses. That was an ah-ha moment for me when watching this video. I know you refer to a lot of E-Commerce products on here, but will this same "broad targeting" strategy work for an online fitness business running a low ticket fitness challenge? Or should I really try to narrow my audience? Just curious if I can apply the same strategy because I'm hopeful after hearing this new strategy. Thanks.
100% will, I do this the same for a variety of different niches.
Perfect. Thanks for your help again. I appreciate you Nick!
"Launch 2-3 new DCT's" in 1 campaign?
Yes
Hello Nick. How you doing. Please, I have a question. I created a new BM with new ad account and new pixel cause my first BM has been restricted.So should I start with a broad compaign and testing 2 or 3 ads or maybe with looklike compaign based on my list customers just to guide the new ads account and hqve an idea on my customers? I don't know what to do in this case, I have data on the old one and new BM so I'm stuck in the middle. Thanks a lot for your helpful videos
I would personally use broad or what was working for you on the other account
@NickTheriot thanks Nick for your reply 👍
Oh man so muc value here. I'm so grateful 🙏
Welcome!
🔔Nick, In the first Adset (Main)you launched 8 ads before going for DCT ,so were they all targeting the Same desire or different desires, plus what if we direct opt for DCT adset and after finding the winning combo extract it and put it into a new adset that would be the MAIN ADSET ?
Each one is targeting a different marketing hypothesis from research. This adset is my main adset so when I run a dct and find a winner, I’ll toss it in here
@@NickTheriot so you mean that for NEW AD ACCOUNT we can directly start with DCT adset and after finding the winning combo ,put it into the other main adset,right ?
Hey nick, thanks for the info again! i have 1 question does i matter if i have 3-12 videos and photos in de adset? for example i will do 3 photos and 2 videos in one ad set. Will this matter a lot or what is your advice on this with a brand new account? Thanks!
Nothing wrong with that
@@NickTheriot Alright thanks! and if i have found 2 winners? i have 2 creatives from the 8 that almost get the same spend everyday for 3 days with almost same cpc, click links. What should i do in this position? i don't have any sales yet because cbo is spending only around 20 euro a day for testing. so thats 10 for each ad a day now. Should i wait for sales for 4 more days? or what would you do? the one in second place has 2 add to carts but no sales.
“Load in your ads” section… can you clarify that part?
You lost me in what you were showing… i know you only typically run DCT
You add in all the ads you created from the research
@@NickTheriot are those ads shown in a scaling campaign? Or put in a “creative sandbox” for testing?
Just don’t get what was happening lol
In terms of TOF, MOF, BOF are you just creating creatives that are for different levels of awareness or also manually setting certain ad sets to retargeting?
I'm just making the creatives for that level of awareness and then i'm tossing it in on broad
@@NickTheriot Thanks!
I've only discovered this channel yesterday, and it is THE bomb :) you may actually be my life saver. I've been wanting to throw my laptop out the window for the past few weeks, struggling with ads for several months now, following advice of all these "gurus', who all go on about the absolute importance of very detailed targeting, remarketing, marketing, social media posting, lookalikes, reels, engagement etc., and it just doesn't work! The only time it sort of worked was in the very beginning when I thought I don't know what I'm doing, but I still decided to give it a go, and went pretty broad, still with targeting though such as "sports". I wanted to go all broad, I mean how can a human expect to beat the algorithm right? But then the gurus said no, you need to go with "deadlift" or "gymshark" or " peppa pig" or "gummy bears" at least.... Exclusions, inclusions, narrowing down, retargeting.... And everything went downhill. So from now on I'm with you, and my intuition :)
I can understand how all of that can be very frustrating! Happy to help you out with my content as I keep it fairly simple
How do you determine what your NC-CPA should be or is
Watch this video th-cam.com/video/QfmJZqL0ews/w-d-xo.html
When to turn off the dct 3 days? Or 7 days after you add?
7 days is ideal, sometimes sooner if it gets majority spend but doesn't impact overall cpa positively
How do I test multiple products to see which one I should focus on? Thanks 🙏
You do one campaign per product and film 6-12 unique creatives pr produt
Thanks so much 🤙🏼@@NickTheriot
do you set Advantage+ audiance on? Thanks
No
Hey Nick love the videos. Any tips on getting over the initial daily spend limit for new ad accounts?
You always want to set your daily budget 5-10 above the limit so you consistently hit it, showing to fb that you're trying to spend more. Secondly, manually pay your balance everyday to show to fb you have good history. Will take 14-30 days
@@NickTheriot my man. Thank you
Amazing content, saw your initials in one FB ad account Icon Amsterdam and seeing what these guys been achieving is a testament to your amazing work.
One question? Do you still copy winning dct to the main ad set or you just leave the testing ad set on and kill the weak ads in it?
I leave the dct on and move it to the main adset. If it doesn't take off in the main adset, i just leave the dct on. I never turn off variables within a dct
@@NickTheriot Do you have then a max number of adsets running? When would you turn off a previously winning DCT Adset? Once it stops getting spend consistently?
Hey Nick, this video is excellent! I have a question on the different hypotheses and how that plays out in ad sets. Let's say I have a brand that I've never advertised for and I am following along this video. I have 3 different hypotheses - my brand appeals to women because they can use my product at girls night, my product applies to families because they can use it with their kids, my product applies to a specific person that loves X. I create ads based off these 3 hypotheses like you say in the video and find one winning ad. That one winning ad only applies to one of the hypotheses just listed. I then do the DCT. Does that mean I never will run ads for, let's say, targeting girls for a girl night bc it didn't out perform the other hypotheses? I don't really get how that portion works. I basically want to advertise to different niches and target them specifically with ads and creatives that apply directly to them, but if one hypothesis out performs the other, then do I not even run with it? Thanks in advance for your help!
It's very helpful, Thank you Nick
Glad it was helpful!
Hey Nick do you do TikTok ads also?
He doesn't
No I do not
Do you recommend anyone for this@@NickTheriot
Wow, that's amazing to see the journey. I remember you back in the old adleaks days, congrats bother, keep it up!
Thank you! Good ole Adleaks it's been a minute since i heard about that
Hi Nick, thank you so much for making this video. It helped clear all my doubts and questions about making ads on Facebook.
Glad it was helpful!
Crazy value here
Thanks!
Thank you for this gold nugget of Knowledge ❤
You are so welcome
Thanks a lot 🥰🥰🥰
You’re welcome 😊
For ad accounts that already have few winning ads that are in the Main adset, and currently testing new DCT'S using your strad:
When creating new dct's each week, are you supposed to make the ads target a different audience then what's already winning?
For example: If I'm targeting a necklace that its main target is older women looking for quality jewelry, would I make a creative in the new dct based of this topic, or create a new persona/angle to try to bring new people like maybe younger audience with a younger targeting creative...
THANKS! And btw AMAZING vid!
Just depends on the reasoning behind that test, we might hit the same angle if we can pull it off in a better way or test a new angle if we don't have any new ways
@@NickTheriot awesome. What part of the market do you recommend for an ad account with about 300 purchases, problem aware, solution aware? Staying broad no retargeting, also my product isn’t a problem solver, so trying to come up with a good benefit of a benefit. Thanks!