Thanks Luc for an amazing breakdown of what a Home Page should comprise of. I'm personally not a fan of having a GoogleMap on the Home Page due to negative performance impact and usually have this on the Contact Us Page, unless of course, its a One-Page design. This is a great Video to share with clients that question why I add certain elements on a page 🙂
I feel the tread off between having a google maps on the home page and the performance is well worth it. Most visitors will check your home page while only a few will click on your about us page. It's an extra step for customers to seek the information they are after. The less they need to click the better, in my opinion
Luc, thank you very much for all your great content! It has been extremely helpful. I have a question for you regarding the main keyword for a homepage. What do you recommend for a client that has two main services, like “lawn care and landscaping”? Obviously you can’t pick both for your Google Business Profile, so wondering what you would do in this case for a homepage to best optimize it? Another example would be “heating and air conditioning”. Could go after HVAC with this one, but what if heating and air conditioning are better separated out? Would love to hear your thoughts on this as I’m dealing with this as we speak. Thank you!
Find out which one of the two services is the most profitable one and optimise your home page for it. DO NOT try to rank your home page for both services as it won't work well unless google deems them to be very similar. To find out just do a search for "lawn care near me" and "landscaping near me" If the organic results are different then you should create separate pages. For HVAC there are many options available but once again your choice should be driven by what your client's most profitable service is. I have a video coming up today that uses HVAC as an example, you might want to watch it
Hi Luc, Google says my category is Kitchen Renovator but technically we're more of a kitchen remodeler. Our clients would search kitchen design for example but this isn't an option, so what do I do? I don't want to litter my website with "kitchen renovator" as it sounds like we just do a basic refresh of a kitchen which is only a small part of our business. Thanks
Hi Luc, great video as always. At 2 mins 3 seconds you display a Map Pack. At the top of the map pack is a Google Ad with the Location extension activated for Rocky Mountain Outdoor Living. I haven't used Google Ads myself yet. My question is, will running Google Ads with the Location extension linked to your GBP, mean that you will always be top of the Map Pack with a sponsored listing as long as none of your competitors are running Google Ads with the Location extension? Have you done this for any of your clients? And if so is it worth the expense?
Thanks Dennis. I am not a google ads experts so I unfortunately can't really answer your question. I would assume that if you're the only business doing this in your area Google will likely include it in the results more often that not as they will be making money ;-) Definitely worth a try.
I have done this for client that have physical location and it really work for them, as most people feel that the business that appears first is the best. This ads basically generate more calls and direction request for the business, also I have noticed after a while the ranking of the business tend to move higher after running this type of ads.
I can not find some of these points in google sites such as the H1 header and the SEO title and description. Any thoughts or tips? New locksmith business owner doing everything myself. Thanks for all the videos they help a lot.
@rankingacademy Hi, is that fine if we don't include the website address or map. Does it affect business leads or ranking? Thank you for such a wonderful video.
Hi, my client has had their website for over 7 years. Should I make these updates to their existing site or is it better to build out a newly optimized site?
I really appreciate everything that you have taught so far. I am an avid followers on TH-cam. I was wondering if you have any full courses, that I can enroll into? I trust that you would deliver true and tested methods not garage/scams like so many others in the space
Thank you! I can’t wait. Even a curated order of your TH-cam videos would be helpful just not sure where to begin and what exact path to follow to stay in order.
Great video, thanks. If one had a personal website, would they be able to use Google Business Profile option so that they get onto the first page? Or does this option only work for business websites? Alternatively, besides, the keywords, are there any other ways, similar to the Google Business option? Thanks in advance.
I mean, is there any way a personal website can put up their website on Google Business for the sole purpose of ranking on the first page of Google? @@rankingacademy
Once again a very informative tutorial 👌👏I recently read an article that Google now has no problem if more than one H1 header tags are added in a page. Is that true? Is it beneficial in yerms of seo ranking?
It's ok to have multiple H1 on a page if there is a logical reason for them. But you wouldn't want to have too many of them either otherwise it's going to make your page look weird
Can you please tell me how random gmb profile without reviews and basic gmb profile optimization are ranking above my profile. btw fan from India Great content as always.
Depends on many factors. Location, relevance to the keyword being searched, google trying to present a more diversified results with new businesses, keyword is in the name of the business etc...
@@rankingacademy Just a follow up question Do you prefer adding primary category as H1 or the keywords or combine both? Because I heard some expert says just to add category in the H1
When embedding your GMB map on home page, does it matter if it is on actual home page or footer? I currently have it on my footer so it displays on every page of my website.
Are you talking about the meta title that shows up in search results? If this is the case it's because in many instances google rewrites the meta title in the results. Nothing you can do about it
My Profile is flaged and suspended without doing any changes, I am on the same address from last 8 years, I will try to do everything according to Google policy, I believe I had given my profile to a professional, but I stop the work from him, coz of not doing any work and taking money, he may had did something. Please help my reactivate my profile I had submitted form more than 2 times. How can I get My business listing back
Luc, I've been following you for years, 7 years or more. Your content is always on point. I appreciate you
Wow! thanks so much for being such an avid follower Jayde
Thanks Luc for an amazing breakdown of what a Home Page should comprise of. I'm personally not a fan of having a GoogleMap on the Home Page due to negative performance impact and usually have this on the Contact Us Page, unless of course, its a One-Page design.
This is a great Video to share with clients that question why I add certain elements on a page 🙂
I feel the tread off between having a google maps on the home page and the performance is well worth it. Most visitors will check your home page while only a few will click on your about us page. It's an extra step for customers to seek the information they are after. The less they need to click the better, in my opinion
@@rankingacademy Thanks for the feedback; I might have to reconsider my tactic in this regard.
Luc, thank you very much for all your great content! It has been extremely helpful. I have a question for you regarding the main keyword for a homepage. What do you recommend for a client that has two main services, like “lawn care and landscaping”? Obviously you can’t pick both for your Google Business Profile, so wondering what you would do in this case for a homepage to best optimize it? Another example would be “heating and air conditioning”. Could go after HVAC with this one, but what if heating and air conditioning are better separated out? Would love to hear your thoughts on this as I’m dealing with this as we speak. Thank you!
Find out which one of the two services is the most profitable one and optimise your home page for it. DO NOT try to rank your home page for both services as it won't work well unless google deems them to be very similar. To find out just do a search for "lawn care near me" and "landscaping near me" If the organic results are different then you should create separate pages. For HVAC there are many options available but once again your choice should be driven by what your client's most profitable service is. I have a video coming up today that uses HVAC as an example, you might want to watch it
Thank you very much for your feedback. I will definitely be watching your new video.
is this applicable for other nich too? thanks for this
absolutely
Hi Luc, Google says my category is Kitchen Renovator but technically we're more of a kitchen remodeler. Our clients would search kitchen design for example but this isn't an option, so what do I do? I don't want to litter my website with "kitchen renovator" as it sounds like we just do a basic refresh of a kitchen which is only a small part of our business. Thanks
Great video, if i dont have a GMB/GBP than can i Embed a Location Map?
Sure
This is a great information video,love the way how you explain everything...makes it easier to learn seo
Glad you think so! thanks very much for your comment
I always enjoy watching your videos
I appreciate that! Many thanks
As always great info! Is it ok to include the NAP / schema in the footer ?
As long as it is on the page somewhere you'll be ok
Great video, thanks for the content
My pleasure!
Hi Luc, great video as always. At 2 mins 3 seconds you display a Map Pack. At the top of the map pack is a Google Ad with the Location extension activated for Rocky Mountain Outdoor Living. I haven't used Google Ads myself yet. My question is, will running Google Ads with the Location extension linked to your GBP, mean that you will always be top of the Map Pack with a sponsored listing as long as none of your competitors are running Google Ads with the Location extension? Have you done this for any of your clients? And if so is it worth the expense?
Thanks Dennis. I am not a google ads experts so I unfortunately can't really answer your question. I would assume that if you're the only business doing this in your area Google will likely include it in the results more often that not as they will be making money ;-) Definitely worth a try.
I have done this for client that have physical location and it really work for them, as most people feel that the business that appears first is the best. This ads basically generate more calls and direction request for the business, also I have noticed after a while the ranking of the business tend to move higher after running this type of ads.
I can not find some of these points in google sites such as the H1 header and the SEO title and description. Any thoughts or tips? New locksmith business owner doing everything myself. Thanks for all the videos they help a lot.
Yes, don’t use google sites they are not good for SEO
Merci pour ces informations, est-ce possible de mettre qqch (code)pour acceptation des cookies pour la conformité sur un site créé avec Google site?
Pas sur de comprendre ta question
@rankingacademy Hi, is that fine if we don't include the website address or map. Does it affect business leads or ranking?
Thank you for such a wonderful video.
No it doesn't but why wouldn't you want to?
Very nice Luc! Thank you!
Glad you like it!
Do you mind sharing which theme that is? Looks very nice and professional. Love the videos ❤
Hi Andrew, this is not a theme, it's something i built from scratch for the sake of the video
Hi, my client has had their website for over 7 years. Should I make these updates to their existing site or is it better to build out a newly optimized site?
It's up to you. If you feel the site needs a redesign then go ahead (make sure you keep the same domain name) if not just update the page
Very relevant 🎉
Thank you
Great information! Thanks.
Glad it was helpful!
I really appreciate everything that you have taught so far. I am an avid followers on TH-cam. I was wondering if you have any full courses, that I can enroll into? I trust that you would deliver true and tested methods not garage/scams like so many others in the space
Thank you so much. Unfortunately I haven't got round to creating a course yet but I will let you know as soon as I do.
Thank you!
I can’t wait. Even a curated order of your TH-cam videos would be helpful just not sure where to begin and what exact path to follow to stay in order.
Great video, thanks. If one had a personal website, would they be able to use Google Business Profile option so that they get onto the first page? Or does this option only work for business websites? Alternatively, besides, the keywords, are there any other ways, similar to the Google Business option? Thanks in advance.
I'm sorry but I am not sure I understand your question
I mean, is there any way a personal website can put up their website on Google Business for the sole purpose of ranking on the first page of Google? @@rankingacademy
This helps a lot. will be sending it to DIY clients
Thanks.
Once again a very informative tutorial 👌👏I recently read an article that Google now has no problem if more than one H1 header tags are added in a page. Is that true? Is it beneficial in yerms of seo ranking?
It's ok to have multiple H1 on a page if there is a logical reason for them. But you wouldn't want to have too many of them either otherwise it's going to make your page look weird
I appreciate your vids Luke - I'll be watching this later
👍
Wow! I love this guideline ❤. Necessary video for me.
Glad you do. Thanks for watching
@@rankingacademy I always follow you. Don’t want to miss a single video.
@@fahimfkamal really appreciate it fahim
great job. so helpful thanks
You're welcome!
great video Luc!
Thanks Christian
Can you please tell me how random gmb profile without reviews and basic gmb profile optimization are ranking above my profile. btw fan from India Great content as always.
Depends on many factors. Location, relevance to the keyword being searched, google trying to present a more diversified results with new businesses, keyword is in the name of the business etc...
Great love your videos.
Do you offers any course or any training material?
Thank you. I don't have a course available yet, sorry
@@rankingacademy Just a follow up question
Do you prefer adding primary category as H1 or the keywords or combine both?
Because I heard some expert says just to add category in the H1
When embedding your GMB map on home page, does it matter if it is on actual home page or footer? I currently have it on my footer so it displays on every page of my website.
Perfect!
Simple and easy
Thank you 😊
Luc... Great video. Very informative of how to get started creating a Home Page.
Layout and Google info is on point.
Keep up the great work!!!
Many thanks Frank, will do
What if i have an online business? Would the steps be the same ?
Most of the recommendation will definitely apply
Thanks
No problem
Awesome
Thanks Michael
Again nice video❤❤
Thank you so much 😀
Although I have my keywords listed at the beginning of my SEO Title, but Google insists on putting my Brand name first instead?
Google rewrites many page titles these days. As long as it is at the start of your title in your web builder/cms you're good
No matter what I try, Google keeps forcing the Name Brand 1st on the homepage Meta Title, I’m using rank math … any suggestions?
Are you talking about the meta title that shows up in search results? If this is the case it's because in many instances google rewrites the meta title in the results. Nothing you can do about it
Does image geo-tagging have any SEO benefit?
None
And what about webp image format in SEO?
Could you provide this home page URL link?
Sorry I can't, it was just a mock-up I created for the benefit for the benefit of the video
Where does the Schema get added? Is here a video showing this?
You need to copy the scrip into the of your page. Make sure the content of your page matches as well
BAAAAAAAAAAAASIC
OOOOKKKKK
When trying to use the keyword planner I keep getting redirected to google ads
Keyword planner is for Google ads. Use it just don't start a campaign
Thanks for clarifying
My Profile is flaged and suspended without doing any changes, I am on the same address from last 8 years, I will try to do everything according to Google policy, I believe I had given my profile to a professional, but I stop the work from him, coz of not doing any work and taking money, he may had did something.
Please help my reactivate my profile
I had submitted form more than 2 times.
How can I get My business listing back
Have you tried the reinstatement process? th-cam.com/video/hDCcBdq9U2U/w-d-xo.html
Brilliant
Thanks