Why BMW And Mercedes Made Cheap Cars That Failed
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- เผยแพร่เมื่อ 22 พ.ค. 2024
- Luxury cars are typically meant to symbolize prestige, wealth, and even excess, but sometimes they can come pretty cheap. Every so often premium automakers like BMW and Mercedes push out cars with starting prices well below the market average. However, in their quest for even greater volumes, some premium automakers are trying to see if they can net a few more buyers down at the lower end of the price range, and sometimes it doesn't work out.
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Why BMW And Mercedes Made Cheap Cars That Failed
![[สปอย] มหาเวทย์ผนึกมาร 261 "ร่างโกโจโดนขโมย" ชายที่อยู่ตรงหน้านี้เขาไม่ใช่อาจารย์โกโจตัวจริง!!](http://i.ytimg.com/vi/u5GTa2Mpp_E/mqdefault.jpg)
The real title should have been: "Americans do not buy 3 door hatchbacks, especially expensive ones."
Spot on.
Spot on.
I think he or CNBC missed the point regarding this segment.
Exactly b/c these things are very popular in Europe
Shame... Golf R or GTI are excellent options.
Next vid: Why the Mercedes S550 failed in Zimbabwe.
And after that why the G65 6x6 failed as a City Car
lmao
Wtf lol
Nope, it didn't. I was in a wedding in Harare, and they had 5 Mercedes S550 for wedding party. One was the dudes cousins
My 5 Series sport soooo fun to drive
Please add "in the USA" to the end of the title, the compact 3 series paved the way for the 1 series which is an extremely popular car in Europe. Likewise Mercedes A class and derivatives like the GLA and CLA are also extremely popular here. Their lower entry point prices have meant they have stolen significant market share from traditional sellers of this size of car
No reference to the fact that BMW DOES have a mass market brand either. And a very successful one, in Mini.
Although not popular in USA, I still drive my 1998 German made compact BMW 318ti everyday. I have no problems with the engine or transmission so far. It only needs some interior cosmetic job.
USA = Entire world KEKW
Pls stop talking about a certain generation of car while simultaneously using pictures of a different generation
Yeah so annoying
And they used different classes of cars when they talked about cheap models. They showed a picture of an S class, and talked about bad quality mercedes cars..
agreed
@@Asdfghjkl-us5jr That's what happens when someone with almost or absolutely no interest in cars makes a video about cars.
Mainstream car stuff should be made by car enthusiasts and car guys imo who actually know what they are talking about.
“According to JD power”
Mahk: *heavy breathing*
JD Powah
Don't touch me parch
“Hey, potch, I heah the JD powah awad for the most fake awads is up for grabs”
Lol
Jd power jjj jd power 🎶
These cars failed??? None of these cars were discontinued globally, only in the US it seems.
listenmullahsb western partiality
I mean this channel is targeted to Americans... CNBC is an American news channel
Yup. X-type saved Jaguar from bankruptcy. Most produced Jaguar model ever with production number around 350.000.
@@vengefulspirit99 CNBC is American Stock Market propaganda pure & simple
@@kingpx yeah cause good engineering fails
"According to JD Power" Ok this video is a joke already.
Right! I don’t think anyone else noticed.
I agree. JD Power is nothing more than a survey company who takes money from auto manufacturers to make their vehicles seem better. What's that called again? Oh yeah. Marketing. I guess you could say that JD Power is nothing more than a marketing firm for hire.
Happy Mahk noises
John Deere Power
Its nbc what do u expect?
7:50 Doug's the kind of guy to write an article titled, "Luxury Cars: Are They Worth the Extra Money?"
I understood that reference.
THIISSS
Yeah🤣
Its mainly US, small cars of both brands are highly sucessful on their continent
For example, the Mercedes A-Class is one of Europe's best-selling premium cars, and its BMW and Audi competitors are also doing well.
rip fiesta st
it's propaganda. german cars are selling like bread in USA while american producers are taking the hit.
@@korencek NOT the cheaper German cars. The 3 and 5 series always sell in the US. The 1s didn't. NOT enough car for the price, so people would buy a USED 3 to get the cool gadgets (instead of a new 1 series) for the same price. If they wanted an entry model, they'd buy a Volkwagon instead of a BMW or Audi.
yes, in Italy you can see many Audi A3 and Mercedes A class.
The narrator had a rough day.
That's an understatement
Sounds Like Ed Bolian from VINWiKI
1.25x 👌
He was going to buy the last carton of eggs until he realized half of them were broken.
He sounds like Mr. Regular
Correct title: "Here's some information about cheaper models from Mercedes and BMW that didn't sell well (btw it's only for America)"
(manual only)
Alternative title: Americans look at German brands as luxury instead of the normal car it is
Hierzulande nennt man Sie eben Premiummarken.
Since when is a Mercedes a normal car? Where do you life..in Monaco?!
@@scottipippen6554 sort of luxury, but very common in europe.
@@scottipippen6554 Lots of people have mercedes in Norway. For example, me, my father, my best friend, my fathers best friends and my brother have mercedes.
It’s an amazing brand for sure, but it’s normal to see it. Also Americans seem to forget that mercedes comes in a lot of different classes and styles for ones need. There are mercedes vans, mercedes family cars, mercedes lorries, mercedes cars fit for drifting etc etc. All depends on which class you buy, the motor you need, the style, if you buy elegance, avantgarde or classic etc.
@@scottipippen6554 also, do not forget the mercedes cars that are tuned such as AMG, Brabus etc etc. There is also Maybach.
I think people should read more if they want proper luxury, instead of just buying the brand because it supposedly is exclusive.
For example, I like Mercedes because they have strong and beautiful cars, that can easily last a whole lifetime if one takes care of it:)
Did they actually explain how the cars failed?
they said lackluster sales
"The cars failed because they failed", brilliant!
No
EmceeEmphasis no, all those models are selling good in high taxing countries
Nope🤣
The BMW 3 series compact holds a special place in my heart.
I got rundown by one of them
Surprised it wasn't a Mustang haha
Noah Bowie lmao 🤣
@@Thienle92 only reason it wasn't a Mustang is cause it happened in London. And there were like two Mustangs in Europe at the time
@@noahbowie5985 So you telling me BMW is the Mustang of Europe??? XD
Noah Bowie what do you mean
As someone who used to work in a European car shop, I could write a novel on how much of a pain in the ass working on these vehicles is. Cheap quality, expensive parts, and almost every repair is going to cost more than expected because of the risk of breaking things whilst performing a repair. Diagnosing these vehicles and figuring out what exactly is wrong with them is almost like taking an automotive ACT. One time we had a customer come in with a couple of bulbs out in one of his headlights. We replaced them, and they still did not work. Upon further inspection, we found water damage to the headlight module, and wiring to both headlights starting to form. What’s the solution? Well, replace both headlights and the module. This $100-$150 headlight job turned into a $5500 headlight job. To anyone who drives one of these automobiles, please head this warning. Your pockets will thank you.
Follow up, the car was a 2010 BMW 535i in case you were wondering.
@@PhonkySchmonkey There is no combination of Headlights that could cost 5,5k on a F10/F11, no LED, nothing. Adaptive stuff here and there but thats it. If you charged 5,5k its a fraud.
The C - Class Sportcoupe was a TOTAL success here in Spain, thanks to the economic situation that was raising among builders in the early 2000s
IMO, I think it's a beautiful, beautiful model, with a timeless design with those characteristic round front lights.
Or everyone is getting more used to the idea of buying a used car.
@Airbus A380 new car smell
@@cutliss overrated and overpriced smell.
@@cutliss you can get air fresheners that are new car smell scented
I've had really good luck with buying used BMW's. I generally get one around 5-7 years of age and run it for 3-5 years. If you stick to the six cylinder BMW's (avoid the 4, 8, 10, and 12 cylinder cars), you can find a comfortable and dependable car for around $10-15k. I do my own repairs, so I'm only on the hook for parts cost. On the whole, your money goes a whole lot further on a used BMW than anything else out there. Asian cars only make sense to buy if you're buying new or leasing them - they retain value so strongly that buying new makes more sense. (unless you're talking about something under $5k)
Cars haven’t changed much since the 90s.
Looks like whoever wrote the title forgot that the USA isn’t actually the whole world🤦♂️
Josh Edwards - Looks like whoever posted your comment forgot that these cars are massive failures in Europe and Asia too, except here in Europe they still sell because blinded bmw fanboys still buy them and drive them like theyre in a ferrari. 🤦♂️
Yeah... BMW, Mercedes and AUDI are not luxury brands in Germany. They are just brands like Ford, Chevy and Dodge.
@@DesertStateNevada Where do you live? most German families buy and drive BMW, Mercedes and Audi station wagons.
@@seankelly9054 I never said germans dont buy these brands.
@@DesertStateNevada what do you mean these cars failed in Asia? Kids here LOVES the A-Class Mercedes
I hear “cheap luxury cars” and I think Merc CLA.
Thats a good car
Merc a class first gen
Thats not cheap what
the interior is made of very cheap material and feels claustrophobic.
@@sparklyqueen12 yes it is cheap
I love the disgust you can hear in the narrator’s voice at 9:48 🤣
🤣🤣🤣 nice spot
"Cheap luxury" is an oxymoron. That's why.
Cheap Quality, not price! What's so hard for you to understand that?
Death Metal more like Acura
A 3series and c class arent "luxury cars", mercedes and bmw also make regular cars
The best cheap luxury cars are old expensive luxury cars that have gotten cheap
That Mercedes "Sport Coupe" is amazing quality car
You would have not gotten any of that buying any other car, even a more expensive Mercedes
That goes for CLC, A class and B class of that era
A very simple car but for a big cost
And that cost doesn't go into nothing
It is worth it
My family has a B200 Turbo (a very rare car even in Europe with that engine) and boy the quality is astonishing
It came out in 2006
Audi A3 of those times is nothing compared to it and even a later Golf 6 is just pure garbage in comparison
Though the B class is slightly different in dimensions
I think a huge part of their problem with releasing a 'cheap' version of their cars, is their normal offerings depreciate so fast. Why spend 30K on a cheap Mercedes, when i can spend that or maybe even less on a higher end version that is only a couple years old?
@Mako that's an excellent point. Of course they don't see it the same. Better for us lol
Mako good point. But if you know the truth, it’s technically better to buy a new 30k model, rather than a used one for 30k. We all know why.
No better deal than a 1 year old low mile German luxury car or SUV. I purchased a 2012 X3 in 2013 for 33k with 9000 miles on it. It was 45k new. It had a bumper to bumper factory warranty. I kept it for 2 years and sold it to BMW for 30k with 19k miles on it. Still looked and drove like new. White on white leather sunroof nav. It was a fantastic CUV. I miss the N/A 3.0 six.
@s n but CLA will be cheaper to drive. But if you want to spend a lot and have a lot of fun then S klasse is best family sedan.
@s n A used S is only a good deal to someone that can afford a new S. For anyone else it is a money pit.
So not only does this video have my car in it, it also has pics of my car down the road from where I live in the New Forest. Small world.
@3:01 I had a C230 Sport Coupe and it was amazing. Handled like it was on rails and was tiny and super fun to drive - it was more of a hard-top SLK than a Coupe version of the C sedan. We owned that car for 175K miles and 15 years with no major failures. It was an amazing car. I drove the hell out of it - on the Tail Of The Dragon, Blue Ridge Parkway, etc., with dead serious sports cars and I didn't slow people down.
Small BMWs and Mercs sell really well in Europe and are a great entry level for younger buyers to the brands who often remain loyal and upgrade. No brainer from the manufacturer. The reason they didn't do well in the US is more likely related to the fact that they dont have big 6 or 8 cylinder engines.
My mom recently bought a Mercedes glb one of there cheapest options and it is amazing.
My mom recently bought a Mercedes glb one of there cheapest options and it is amazing.
Those current “cheap” cars from the Germans are only cheap before you start adding options. Want Apple CarPlay and Android Auto? Pay extra for it....whereas the economical brands offer that tech as standard equipment
Millennial Wealth Building Makes sense and I don’t like this about these brands.
Even newer Toyota they bringing Carplay/Android Auto as standard feature and Navigation as optional. All navigation that I been use on car, the majority are not that great.
I wanted to lease a A220 and was turned off by how it had no options. Even a base Corolla had more. And it's not like it's a RWD sports sedan. It's a FWD underpowered car. No reason it should cost $40k when a fully loaded sonata or Camry costs the same and it's 10x better.
White Boy no reason?it has one big reason to cost that high.it has Mercedes badge.
They are making the BMW X7 SUVs in North America besides in Europe. The Toyota made in Canada rather than in Japan are well-built. People pay more for those extras, and that is why they go over their budget meaning they are paying more than they need. A purpose to buy a car is to get around from here to there. It is like you want an AMG for Mercedes-Benz, nor M package for BMW nor always the top of the line everything. I drive a Nissan Rogue SV, and I could care less about top of line SL package just for sunroof, leather seats and allow wheels including Apple CarPlay since it is just a bonus. I bought a Sapporo beer last month, and it is made in Vietnam than in Japan. At least it is Sapporo and an Asian brand.
Not mentioned in the video: the 3 Series hatch was a moderate success in Europe; the C class coupe was successful; the CLA has sold like hot cakes.
yes and mostly the 3 series only got discontinued in europe due to the introduction of the new 1 series not because it wanst selling
I had a mercedes c coupé (something with a compressor). It was a great car, very nice to drive, fun with back wheel drive and responsive enough thanks to the compressor. But it was not cheap to own due to the expensive service fees. Did not see many of them rolling around here in Sweden though, so don't know how successful they were...
Cue Scotty Kilmer: All are endless money pits as they age. Better off with a1994 Toyota Celica.
But in some cases he is right.
New cars are like women with to much make Up.
Looks great, but the quality in the details is very dissapointing.
We are now on a path were every new model gets cheaper.
Another moron bringing up Scotty Kilmer and his stupid toyota car ....are you all 12 year of age?
@@Vivaldi111 that guy telling the truth
@@sulaimanq There's more to cars than reliability. It's the reason people drive around E60 M5s and E92 M3s.
@@person.w9780 These are the really nightmare money pits if something breaks and most of them are dumped by owner in case of failure. Real enthusiasts drive something they can maintain themself. Have RX 7 FC Turbo . Changed its engine 1999. Still runing without problems. And there is a reason why people drive Miatas. Also have one ...
Imagine buying a car for the “brand” instead of reliability and practically
Well i mean thats what enthusiasts are doing its like every other thing in the world like phones many people are buying iphone because they like the brand
To many cars are more than just a vehicle, so brands like bmw and mercedes offer fast, beautiful looking cars
some kid think car are like sneaker.... how wrong they are when the warrenty run out and 30% resell...
@@wladislawostrovskij947 Enthusiasts buy for driving dynamics, engineering, historical importance and influence. Not for brand.
Eli Ozaeta
Lemme guess, you drive a KIA?
Especially for Mercedes, the entry price is usually a teaser rate, and if you want to get the co stuff, you usually have to spend 20k in options. Bmw 2 series is pretty good value.
1:50 The "318ti" is called the "3-series compact" and comes as a 318ti, 316ti, 323ti or a 318tds. So a 1.8 4 cylinder, another smaller sized one, a 6 cylinder 2.5 lter, or a diesel (back when diesels were actually slow). Get your facts.
didn't they also make a 325ti and 328ti? correct me if I'm wrong
There’s no such thing as affordable luxury. Remember that
Seth yep. Luxury brands aren’t even luxury anymore. It’s the separate car models that are luxury or not. The lower-end cars are just premium.
there are 2 types of luxury
1: underpinnings or how the vehicle handles, how smooth the ride is the performance of the motor and braking system etc.
2: fit & finish or how good the design is, how clean the panels match, the quality of the interior, the options available etc.
as manufacturing improves the differences in the underpinnings becomes ever closer, because it cost just as much to make crappy parts and there is only so much you can improve a ICE power-plant before you plateau the technology, right now there are really no bad engines out there and you don't see a big performance gap until you get into the super-luxury segment. So in the future what really separates the corrallas from the BMW 3-series is merely the fit and finishes.
Evan Johnson a corolla and a 3 series aren’t far off when it comes to fit and finish, at least in Europe. While one is improving, the other is is maintaining, if not declining.
@@evanjohnson1299 I would say your first point is more "performance" rather than luxury.
@@AntJoseph_ corolla have ugly interior. Plus cheap cars usually have bad ergonomics - they hurt tall people backs, and on the backseat hurt tall people backs very hard :) Its punishment for tall people to travel on the cheap car's backseat. :D
The term “buy” is very misleading as the majority of BMW’s and Mercedes are leased - the owners never actually own about 65% of the vehicles worldwide.
do you expect everyone to drop 50 grand cash when they want to drive these cars? Leasing and financing is the only logical choice, or buy used.
Yes, you don't wanna have BMW's or Mercedai when they're beyond 3yrs old
Ur actually saving money when ur leasing these car
Zachary Carlson leasing is the most expensive way of having a vehicle.
@@sultan-nc6fh but still spending a lot more than with any other "normal" car.
8:20 very true. When I got my BMW 535xi E60 LCI, I was the ONLY one in my family who owned a BMW. I was VERY proud. Now, since BMW/Benz are easily accessible to ANYONE (a 2013 BMW 5 series at $14k, and 50k miles), I felt like I was driving something like a camry. Everyone had one. So I changed to Toyota Prius. If everyone has one, might as well own a car thats bulletproof
Yeah but most people can’t afford to maintain them and eventually dump them
People are genuinely thick when purchasing so called luxury car brands.
The solution is very simple but people don’t understand the word Lexus.
Lexus is way worse than the Germans. They use 15 year old Toyota engines and terrible infotainemnt systems and are boring to drive.
CNBC @8:50: “a $94k S-Class”
Shows a $55k AMG CLA 45
Its a cla amg
I was going to say "I'd pay $94k for that!"
@@richartindahouse6370 Mercedes-Amg CLA XX
offical amg merc names ^
"Endless money pit"- Scotty kilmer
Malyali 😊😊😊
Mahesh Murali
Brainwashed aren’t you? My BMW can’t relate so his point is not valid.. and my BMW is 17 years old lol
The Kilmer Gang is all over TH-cam these days! LMAO
He will be saying “Why you should buy a Lexus or an Acura”.
Ronaldo Seven
But Lexus and Acura have no where near luxury and comfort and they damn well don’t pack 600HP, no one is buying a Luxury car without a powerful V12 or V8
I had a Merc C230 Coupe (and wife hadC240 estate). It did have leather seats (but too hard) and CD player and a great engine, but it also developed a lot of rust around the rear wheel arches (as I'd my wife's). Jaguar X-type sold VERY well in UK and you still see lots today, more in fact than the current small Jag.
I had a black C230 coupe as my first car. Got it for $12,000 with 17k miles and sold it 3 years later for $11,900 with 32k miles. Loved that thing, handled like a dream, and all the chicks thought it was an “AMG”
Oh Boy, after the Corona Virus is controlled and done, how many of these Luxury vehicles is going to flood the used car market.
And need a thorough sterilization. Free oil changes and Lysol wipes included with every sale! 😀
They may beat the Corolla virus
@@dchawk81 ...yep!
@@AR-zq9hq I suspect alot of Texans residing near Scotty Kilmer have this by now...
This video could have used more research or refinement. There's a lot of holes in information and many of the video clips don't correspond to what's being said.
What are they?
It's CNBC, what do you expect... This video omits so much information and context... looking narrowly at specific model in trying to explain the situation... lame video !!
@@lmc333
You are so confident in your stupidity: what is the title of the video? I'll remind you; why BMW & Mercedes made cheap cars that failed. That's a very narrow and specific premise to base a video on and so yes they have to then be narrow and specific in what they talk about. Use your brain, if you have one.
Could you list a couple or a few of those holes that you're alluding to. How old are you to require pictures or videos to everything being said, just so you can follow along; 5 years old?
Agree
Cool video . Watched the entire thing. Missing one big thing to set this video off. More adds! As I watched my 17th commercial near the end I felt saddened knowing it could be my last.
I actually was interested in buying a 6 series, SL, or a S class convertible......
.....but the problem is that there are BMWs and Mercedes EVERYWHERE....EVERYBODY has one and in different versions....I see more BMW and Mercedes than hondas now.
So I ended up buying a used Maserati Granturismo instead and also will be buying a used Bentley GT.
Part of buying a luxury car is that you wont see yours everyday. Benz and BMW is too common
Nice problem to have
I would describe the car you are looking for more as "exclusive", and brands like BMW/ Mercedes as luxurious.
Cheap Cars but the repair is more often and not cheap.
when warrenty run out... it just time to trade in...
That's the trick. My mercedes e class is cheaper to repair then any Toyota, Ford or even Volkswagen.
@@corruptedmember2568 nice fairytale
@@mitri5389 he literally was referrng to the waranty period, after which he would get a new one and sell off the 5 year old used one. So technically he has less repair costs...but left out the price difference for his new car.
@@mitri5389 $2200 for an Axel on a 2019 Corolla. Thats not exactly cheap now is it?
It isn’t a luxury if everyone else has one.
Mercedes cars are pretty comfy,if i had the money i would buy one
Luxury not exclusive
Luxury has nothing to do with exclusivity
BoltMix, mate, at 8:22 the IHS analyst explains how exclusivity and luxury are in fact intertwined and inform each other.
Unicornul Sarvy, mate let me introduce you to the Scotty Kilmer TH-cam channel. Know this channel?
The 318tds/ti and the Sportcoupé, Jaguar X-type, etc were very much NOT failures, they sold really well elsewhere than in the USA!
I haven’t even seen the video yet and I know they’re going to mention the 318ti and I’ve gotta say I LOVED owning that car, it was great
The best car you could ever own is the one that serves you well and you forget that you own.................. Not one that owns YOU.
Give me a Mercedes-Benz or BMW with a Honda engine and a Toyota transmission and you got yourself a deal. Here's my 💰.
@@justacinnamonbun8658 buy a well maintained BMW 4 cilinder with the ZF transmission ;-)
Leonel Ventura same 🤣🤣 id never buy a MB or BMW
Im going to frame this comment
A cheap reliable high quality car like the Toyota echo just makes sense. Cheap to buy and maintain, and dependable. That is, if you’re not status crazy.
typical cnbc, video has nothing to do with the title!
I thought i was the only person that noticed that...guess not lol.
And that's only one of the failings of this video. I would be fine with the grossly misleading title, if this video made an actual point. Even if it's not the one in the title. But this mess is an aimless pile up of irrelevant statistics and dubious references with no obvious purpose.
Promoted by the competition me thinks , cars now designed to last 5 years then you start repairs constantly , there is no pride anymore just excecutives with a profit agenda SSDD
Guess they fail was aimed at share holders & sales executives. Seems like the working class got their money's worth!
How tho?! Wtf it’s pretty straightforward. They clearly express that their cheaper cars sell less because the expectation is higher and therefore disappoints the customer
Meanwhile me driving an Audi A2, which was truly revolutionary vehicle of the time.
and also an ugly sales flop
6:33 Footage of Pittsburgh intersection of the Rachel Carson Bridge, Ninth St., and Ft. Duquesne Blvd. Wow @CNBC you took it back with that one! That's at least 15 years old. The building on the left is now Pittsburgh CAPA and 4Moms, and the building on the right used to house Duff's Business Institute and Penn Technical Institute, both of which have been closed for a long time after much needed exposure as corrupt. That building is now demolished, and something new is being built.
"Wasnt good enough to be a jaguar'...So it was dependable?
True :D
Define dependable ? Driving an F-Type since 2016 without a single incident. But hey if it was true 50 years ago it MUST be true today.
I always thought the x type sold pretty well for a jaguar in the US, jaguar has ALWAYS been well below the big german two (and now Audi) in sales here
Mark Temperley
No I owned one and as much as I liked the looks, it was also the biggest POS I’ve ever owned. Automatic transmission was subpar, interior was meh, reliability was poor, aftermarket support (oe and performance) wasn’t there.
“Sells cheaper cars to attract new buyers”
Me: *buys a luxury entry car
*realizes it’s a pos in the long run
*never buy from brand again
These luxury entry cars better give a good first impression and better be as reliable as a 1997 Toyota Camry with Silver paint and cloth seats
Yeah, actually I got a pretty good opinion of Mercedes by buying a used 96' C-class as my first car. I think it would have been a lot different if I was going to buy a modern cheap quality A-class or CLA.
.......And don't forget the gold badges...especially if u were Asian 😂😂😂
buyer is a little smart than that hypebeast on other hand...
Why would they make it as reliable as your 1997 Toyota camry? They simply don't care... people keep forgetting all businesses are driven by the market. They don't need cars to be super reliable to sell. The vast majority of people do not keep a car for 20 some years...
When they said that the average buyer of the cheapest Mercedes was on average 11 years younger than the average buyer of the other models, I couldn't help but think if that if they want to make sure the buyer comes back 11 years later, then they better make a car that can last 11 years without the maintenance fees costing enough to buy a Japanese car.
1:41 the correct name would be E36 (which is the correct type of 3er car of that time) with the added "compact" designation to set it appart from the regular 3er. Also known in some countries as "compost" instead of "compact" just to make even more fun out of it. 318Ti is just a engine/model type. And to be honest it would have been a good design if they went with frameless doors like the 3er coupe. But it went off to a newer version - the E46 Compact. WIth a terrible tail light composition and even worse head light.... situation... I would call it decently for now. And again the doors with frames. All that together was pretty much a death sentence to the model that could have been a VW Golf and Skoda Fabia rival. And after a few years BMW came with the 1er concept to try again and this time it worked. Nowadays you can get a "Compost" for silly money but it is the kind of opportuinty where you have to ask yourself if you really need this experience in your life :D
Been a while since I’ve enjoyed a proper documentary. Not bogus, direct & informative.
Those of us auto enthusiasts old enough to remember when premium marques were exactly that remember being shocked as these manufacturers started coming out with not only "down market" cars but SUVs..... a Porsche SUV????? I actually remember going off on a poor, innocent Porsche rep at the autoshow at how anyone at the company who made the decision to make an SUV should be fired..... and I don't even have the cash to afford a Porsche today, almost 20 years later, let alone then.
Another part of the equation is financing. Leasing. Big promotions. Today BMW and Mercedes push the crap out of their lease incentives just to get people into one of their cars. 20+ years ago, if you even SAW a Mercedes or BMW advertisement, it was strictly about the car. They never once mentioned price or financing, and I don't think you could even lease a Mercedes in the 1980s if you wanted to. Some high end companies like Rolls Royce wouldn't even finance internally..... if you wanted to buy a Rolls, and you could not afford to pay for it in full with a personal check or bring your own cashier check from your own bank, or a suitcase full of $200,000 in cash, you had to secure financing from an outside bank and bring THAT check to the dealer.
Now everybody will finance you. You can make $50,000/yr and somehow Mercedes will find a way to get you into one of their cars.
Mind you these are people who financially should be shopping for Hondas and Fords.
I agree with you to a point . Let's not forget there are other more affordable ways into a luxury car or s.u.v. and it's called pre-owned (used) and/or lease returns . You may not get the latest model but at least you'd be in a bonafide luxury automobile.
and those in germany think that a bmw or a mercedes are just a car. they had always a cheap car for the masses ...
dominic draughn that is actually the worst decision you could possibly make. You can buy a nice Range Rover for 3 grand, but it’ll cost you twice that to maintain for even a couple years. The more expensive the car is new, the more the maintenance costs will be. Even a basic car like a civic will have more value, used, than something like a Mercedes suv because they’re reliable and actually practical. I see too many people fall into the trap of “oh look, an x5 bmw, only 2500 bucks” not giving an actual thought as to why such a high end car could possibly lose so much value, so quickly.
@@josephsamsor1698 People are stucked in the idea that spending more than the car price in repairs is bad because the car does not gain value by doing that. To be honest, a used X5 that costs only 2500 bucks and requires 10k in repairs is still a luxury german SUV for a fraction of the price it costed when new. Even if you buy it new, after the warranty periods end, the car has already lost like half of its value, so technically you spent much more for that car than repairing a cheap broken used one.
I agree Joe-
Is there not a European version of mercedes and BMW? The U.S. versions are built to a much lower standard I heard. Also, what the video fails to mention is RESALE value...how much is the car worth in five tears? Seven? or Ten years?
What is the actual cost to own one? Routine maintenance, tires, shocks, brakes, muffler, catalytic...these are "Down the Road" expenses that will need to be addressed at Some point.
A "cheap" LUXURY car that depreciates like nobody's business and expensive to repair when the warranty runs out?!? Give me TWO, please and thanks!!
The low priced Mercedes and BMW s are not the only failures.The ones in the $ 60,000 to 70,000. Price range are also failures especially the ones made in Mexico .The ones made in Germany not so much. The ones made in Mexico In that price range can lose 1/3 to 1/2 their value in just 2 to 3 years . There is a reason for this.
In Germany we have a saying: "When you leave the car dealer with your new car it has lost 20% of value"
@@DSP16569 We also say this in the US. The moment you drive off the dealer's lot, you lose a ton of value.
Which models are made in Mexico?
Every 4th car I see on the road here is one of these bad boiz. (Newer gems included)
The toughest thing watching this was not falling asleep
3 years after purchase, let's see how well they hold up. Scotty isn't bsing
@@vicp8772 nobody aims to own a 94 Toyota Celica in life because reliability isn't everything
@Planet Earth so your ultimate dream car and aim in life is to work towards owning a 94 celica?
The narrator sounds like he just ran 5 consecutive marathons to escape the coronavirus.
It costs a lot just to get one, if anything needs repair such as lights, transmission, wipers, etc... very expensive too.
I bought a new 2002 Mercedes C230 coupe and loved it. Copper color with off white interior with options such as sunroof and 10-cd changer. Out the door $28k. Supercharged with 0 to 60 time of 6 seconds. Sold it after 2 years because I was moving to the N/E rust-belt. Have sorely missed it since.
CNBC: Entry level luxury cars failed
Audi A3: Am I a joke to you?
It’s not a luxury car
@@edipires15 The current Mercedes A Class is quite luxury. The AMG A45 S is a very nice car.
Fred Schriks the A Class is a Premium car from a Premium carmaker, just like the Audi A3 and the BMW 1 Series.
I'm currently considering getting an Audi A3 used (2015-17). Hearing conflicting opinions through my research for reliability, one side saying avoid at all costs versus the other saying so long as you take good care/regular maintenance/previous owner kept it in good condition it'll run fine.
Edit: minor grammatical errors
Most of Audi cars is made on VW non luxury plataform, so it is not that exclusive an luxury as BMW or Mercedes
Narrator is just doing this as a side job until he can get back to fighting Mr. Anderson
Jobs is overrated
I have a 2007 C230 Sport and it's an amazing car! Solid car for someone who is attentive to their vehicle or has a couple grand in their savings.
I’ve been driving cadillacs since I was in my mid 20’s, I’m 40 now. my first was a used 90 sedan deville with 100k miles. Metallic blue with gray interior. Man I loved and miss that car. I have 3 cadillacs now, my oldest is a 69 sedan deville.
Scotty laughing 😂 in his 94 Celica
He can laugh all he wants but at the end of the day the guy is still a dork. The Celica is cool with me though.
“Whenever u have too much of anything it devalues the brand” wat a profound statement
She should know about "too much of something" - like cupcakes
more like too much SUV
that a first year marketing kids.... as company owner... brand is all about get as much money as possible... this is why brand trend to had sub brand for getting lower income market since it would be base to any company for cash flow and production support...
I have a CLA and an A series and I live both cars. They have no maintenance issues at all and drive so well.
The issues is for the high end buyers who feel there is no outward uniqueness to that car. S-class vs E-class style and look are the same. Interior wise the same just different quality. Could this become an issue down the road for the brand?
Wait what. BMW Merc & Audi are the 3 largest luxury car brand by volume?
Lexus: Hello?
😂
Jo's Gateway its true in terms of leading luxury sales in US. Not saying Lexus doesn’t have a spot i mean they have the highest dealership rating
I thought he said 3 largest German luxury brands?
Actually Lexus is number 3 right behind Bmw and Mercedes in the US . The have 13.08% of the market while Mercedes has 13.85% and BMW 14.26% . Audi only has 9.82% . Lexus has always been in top three some years evening the best seller here. The Rx was the best selling luxury vehicle for years it only recently been dethroned by the Tesla model 3. Tesla has 9.75% of the Market right behind Audi. So Lexus should have been mentioned.
Lexus is an American only brand...
Everywhere else it's called Toyota.
My entry into luxury was a used Maybach I got for 16k off Autotrader a few years back. Extremely low mileage but I sold after a month to some local dealer that wanted a flashy toy for more than I paid. I found an Audi A8 for 8 with 68k miles, sold that, found another Audi in Chicago for 10 sold that, then I settled on a used Kia fully loaded and put all the extra money into my house.
The reason I never keep those cars is seeing the cost of maintenance. I also have a nice older subaru that I modded anyway and I dont actually worry about scratches, dings or maintenance, they are cheap and money goes further putting it into my house or my kids investment accounts. I did get my wife a Genesis G80 from 2016 I found at auction for a great price but I just dont think families that make less than 200k should waste money on something so frivolous when I've worked for millionaires who drove a 78 Chevy pickup and a old 80s Rolls. Every wealthy person I've met seems to never waste on things that LOSE value, that got my attention to not worry so much about luxury cars after always wanting them when I was younger.
But that said I still will see 100k trucks and cars outside the projects.....
1:45 license plate of 3 Series BMW Compact says it all... Meh..
Here in Canada it worked for Acura with the Civic based EL and CSX. They sold well and got good reviews.
A "coop" is what you keep chickens in, a "coo-pay" is a French name, no matter where you live.
🤣🤣🤣
Its translation is : cut
Coupé
Is this a clarkson reference?
"coo-pay"
It isn't a coincidence that you chose the word "pay", is it?
The new CLA and A class sedan are doing very well actually. and they now look like any of the others in the benz family. but yeah, the previous models were not on par with the brand's premium status.
The difference is that they are actually pretty nice cars
A. S. Hiwa - Mercedes took into the new A Class to install a proper Mercedes interior into that size of car, which will be passed on to the 2021 CLA Class and then the GLA's. BMW and Audi were there months to a few years earlier with their smaller offerings.
But the vans (Metris in US, Vito / V Class in Europe) are still awful (just ask Doug DeMuro), and I don't say to update so much the cargo versions (need some work), but the passenger versions need an INTERVENTION.
The C, CLA, B, and A class don't even count as luxury with all the optional features. I'd rather buy a Mazda than one of those pieces of garbage. A Lexus at that price range at least has enough standard features to qualify as luxury.
syxepop the V- Class has the same Premium quality as any Mercedes cars, the Vito/Metris is a commercial Vehicle, so the quality isn’t in the materials but in its durability
syxepop I don’t trust DeMuro as much as TFL when it comes trucks/vans. He doesn’t enough time on those vehicles while TFL, at least, does more scientific tests.
From a UK perspective I find the description of Audis, BMWs and Mercedes as 'luxury' cars kind of odd, we just consider them to be good quality cars that have luxury lines if you want them, and the lower end of these brands are quite successful.
“Audi” is a “good quality car”?
@@yg78t76t7 Yes.
Why Mercedes and BMW totally failed in Greenland.
Sweet pickles baby , that was funny ty
People "return to the brand" if the ownership experience lives up to their expectations. The biggest factor in the ownership experience in quality. I've owned Mercedes 300 CE and a Porsche Boxster, which represent the premium brand family. Both cars were maintained by the book and required expensive service to keep them operational (fixing things that did not work). I have since moved to Toyota (4Runner) and will never look back because the ownership experience has been excellent. I appreciate the premium brands, but the most important factor for me is that the vehicle stays on the road versus in the shop. I will return to the brand...
@Chris Burget, that is the reason why people tend to lease the German cars than buying them.
Hi sir. Since you mentioned your Toyota, why return to the brand, if you can try LEXUS instead?
Isn't Toyota too boring after Porsche and Mercedes?
Dissing my C230 Kompressor? Ok AJ.
It's a very pretty car. There was also the option here in Europe to have the only Diesel AMG ever made, the C 30 CDI (also available in sedan and wagon platforms), a rare treasure. If that wasn't enough, there was only 2 or 3 units Wich equipped the Supercharged 3.2 L V6, that it only was available in wagon and sedans. To have a couple with that engine, u needed to contact Mercedes directly to make like a "one off" project.
As I said, the W203 C class is the G.O.A.T
Lexus: am I a joke to you?
yeah Lexus is a joke compared to the Germans
Major reason why these cheap German luxury car fail is the cost of German luxury car mechanic remains
the same price for all models. People who buy cheap luxury don't understand "German Mechanic" high
maintenance cost. You see few old German Luxury cars on the road because beyond the second owner,
an owner no longer has the means to fix it and junks it. Many German Luxury car owners also drive recklessly,
because of celebrity image of wealth, prestige, power.
I own a Mercedes C230 Kompressor sports coupe with a manual transmission, great and fun little car!
Poor
Respect bro, nice car
Everyone is missing the point of “brand” reputation. It was developed through, performance, engineering and quality that translated into longevity and long term value. The German luxury makers started messing up in the 2000s building cars that broke, and started throwing away their reputations.
junk.... most people who buy them are low interest loan...
Kelly Bonds yeah not that mercedes didnt make literally the most reliable sedans in 2003-2009? These engines would drive half million km before needing anything to replace. Not talking about interior, body, suspension, gearbox etc. Driving my 2004 V8 clk and it drives better than most 2012 cars + needs less money to maintain (except fuel ofc)
The simple matter is that for new cars to be sold, old cars must go away, that is why they're designed to break, at least for European cars. Thankfully Japanese cars aren't built with that mentality.
Not really, That would only say one with no knowledge of Cars and History.
In fact in the 90s all carproducers in the world, but espacailly in Europe had the Steel crisis and problems with the Paint of the car (they had to use Water-based by law).
So this was not really a wanted thing.
Next to that was before nobody needed electronics and was ok with a car not even has any power steering, then all directly wanted anything on board, so the European car makers needed to make that overnight.
I drive exactly such cars from the late 90s and early 2000s and ride down about 150.000km with them and had not so many problems as here get stereotyped.
I think by German cars many jealousness and too high expactions create a worse thinking of them:
Toyota owner:
I have my car since 2 years and my motor has 50k km and it still runs without any bigger repair yeahh!
Mercedes owner:
"after 15 years and 280.000 km I needed a new turbo charger, costed 300 bucks."
Toyota driver: "Loser."
@@CHLM98 finally one knowing the truth thank. You Bro.
Bad editorial fail. Talking about "lower end "BMWs and not covering 1series and acquiring Mini?
As for Mini, the video is about the brand, not the company.
"Survival is a numbers game"
Background image: BSE Bull.
Au point.
This was good. In the future I hope for another video where you would talk more about how these brands are using cheaper materials & parts, which lead to earlier failure and drives up demand for new models, floods their repair centers with business, and drives down used car values for these vehicles - all which hurt the consumer!
I got into BMW when I purchased my first 525i at 17, I'm now 25 and on my 3rd Bimmer and im never looking back.. once u taste luxury its hard to shake 😉
It's elegant sportiness and premium materials you taste, not luxury.
True buy a lexus es300 real wood good and super reliable plus "camry parts" secret lol
People don't want "budget" luxury products. Its like a budget iphone no one wants it.
Iphone SE sells quite well
*laughs in secondary school kids parents*
iPhone SE sales beg to differ.
That’s right. You might wait years to buy a luxury car as it’s a sign that you have achieved something in life .Then you get some spotty idiot driving their poverty spec aclass or 1 series that’s financed for 6 years really they should of just brought a used other brand that they can afford instead of struggling to pay for a badge which when they say what version they have no ones actually interested as they all know it’s a base spec car and you could get high spec Toyota or vauxhall for the same money which is actually worth buying
@@nareshwildbones iPhone 5c and XR comes to mind. SE (2.0) is smaller, not necessarily budget, probably above mid-range IMHO.
I like these little documentaries that CNBC makes
They aren't failing because nobody wants to buy the cars (for the most part). They're failing because the cars are horribly unreliable and expensive to fix. BMW, Mercedes-Benz, Aston-Martin, etc are notorious for being extremely unreliable cars and the depreciation, even on the "cheap cars" is just incredible. People who can afford to buy a $100k+ car aren't really too concerned with whether it's going to still run after five years. They want the latest and greatest and will pay for it. And after a few years, they'll just go buy another one; which is why the resale value of them is so abysmal.
For us in the real world however, people who buy a $20-30k car aren't really too concerned about having such a status symbol. They want a reliable car, that's good on gas and doesn't break the bank when it does need maintenance/repairs. But luxury manufacturers don't seem to notice (or care) about this, and so the cars don't sell.
If BMW offered a car that was similarly priced and just as reliable as a VW Golf, people would probably consider buying it. For me however, luxury car brands are really just too tacky for my taste.
Have you owned a BMW or a Merc? My W203 C-Class has 210k miles, apart from regular servicing it hasn't missed a beat. A lot of people buy BMWs and Mercs in Europe, they're honestly pretty bulletproof. The problem is idiotic people who buy them and treat them like cheap Japanese econo-boxes. These cars need regular maintenance. If you so that, they'll treat you great in return.
@@stefanpetrov8 older Bmw and Mercedes in Europe is pretty decent; however, in America most of them are made in Mexico and those cars pretty much fall apart after 5 or 6 years.
VW vehicles are trash. Probably not as bad as BMW or Mercedes but does at the class of Toyota or Honda.
I hear that a lot, but I never heard it from someone who actually owns a BMW or MB.
After 8 years and 155.000km, I never had any issue with my BMW 3series.
I know a handful of people who have more than 400.000km on their BMWs and none of them ever had any reliability issue.
The only people I hear constantly complaining about problems with their car, drive Opel, Audi and VW.
They're like cockroaches in the DC and Baltimore metro areas. They infest the beltways. Cheap leases. 😃
YASS!! Finally a none Coronavirus related video!!
Everyone needs a break from it!
Absolutely correct only and exclusively for the United States! Here in central Europe all the mention models are very oftenly seen and are pretty popular.
I can tell you from experience I was working at a Mercedes plant that also makes parts for bmw that these cars are all made out of the same cheap sheet metal and parts they just stick there brand on it and call it “luxury” when it’s not we ran parts 24/7 7 days a week working 12 hr shifts and the crazy thing is the parts had to still be reworked half the time since were running the machines past the recommended limit.
AFTER THE CORONA CRISIS ,people only could afford buying a used bicycles
2020 is gonna make the great depression look like child play 😂
I have money now to buy BMW thanks to Corona. I stayed home working and nowhere to spend money.
I SUMMON : SCOTTY KILMER!!!!
@Eero Nikola If its not a 1990's toyota celica dont even try to sell it to him.
eNdLeSs MoNeY pIt$ 😂🤣😂🤣😂🤣
He just got a mustang thou lol. He hated those things but his is probably reliable.
Rev up your checkbook.
CNBC: 3 series BMW is a failure
Me: Oh, ok.
I think BMW, Mercedes and any other luxury brand interested in expanding their customer base should do what the Japanese auto manufacturers did when they wanted to get into the luxury market and that is just create new brand names. Honda came up with Acura, Toyota makes Lexus and Nissan makes Infiniti. I realize that BMW also makes Mini and Mercedes Benz makes Smart and although they are generally cheaper than cars made by their parent companies, those vehicles are somewhat niche and don't really have the broad market appeal BMW and Mercedes seem to be looking for.