As someone who has jumped back and forth from Mac to PC since I first started using a computer, it's so refreshing to see an Apple channel that is willing to tell it like it is. Jonathan, you're a fan, not a fanboy, which means the missteps are going to sting way more when you are self-aware enough to not delude yourself into thinking every bug is a feature. Please keep being as critical as you can handle for as long as you feel comfortable doing the work. Your perspective is as invaluable in this space as your production value in each installment is top tier. Seriously, lugging a whole setup with a battery to a beach? You madman.
I agree with everything, but you meant "delude" instead of "dilute". Delude comes from delusion, while dilute is the action of what you would be doing if you poured water into orange juice. There's currently also a sneaky extra space before the word.
To an extent that's one advantage of knowing that Apple will never send review samples to LMG. Linus started this channel knowing that he'd have to buy the hardware Jonathan would be featuring, and getting nothing from Apple themselves as review samples, like they do with many of the hardware items they review on LTT and unbox on ShortCircuit.
"Hater" would be a strong term. Jonathan clearly comes from a strong love of Apple, showing his knowledge of the history of their company and their product line. Liking what an entity has done and then getting into the business of writing media with them as a subject can take the shine off that love for them and that's perfectly understandable. It makes the writer more trustworthy to hear said critique along with some enthusiasm. Admittedly Apple oriented media creators that want to remain objective right now may have a hard time remaining enthusiastic considering their clearly anti-consumer stances on many subjects and products. Jonathan, we love your knowledge and your presentation style. They're what keep us coming back to Mac Address. Keep doing you, man.
@@robertt9342 While it has changed it has changed extremely slowly and they still spend quite a lot of R&D on anti-consumer design while many of their competitors have instead either stopped investing either way or actively spend R&D on making things more open and replaceable. They can and should do better
@@robertt9342 it got worse in last ~5 years. Due to the ARM processors there’s no chance even in replacing the SSDs if it’s broken and those are still parts that wear out
@@RealThore i dont see the switch to SoC a anti-consumer move. apple cant realistically have this power efficient chip with user replaceable ram and ssd. However there certainly other things that can offer repairs on that they seemingly choose not to for bs reasons.
Mac Address is the channel I didn't know I needed. The style of these videos is just so artistically stimulating and different from all the other LTT channels. Keep up the great work Johnathan!
Honestly for me its the writing. I don't like apple products but Jonathan's script are so well written that I keep watching MA. He has such a great take and experience for reviewing apple products and can put that beautifully into words. Great work Jonathan, to me this is peak journalism.
@Jaquan Kelsor I "need" a channel to keep me entertained. The beauty of humanity is the ability to be retrospective in order to learn or critize what we are told. in this regard, most viewers I would like to think come here with an open mind but vastly different opinions. If you think people come to watch Jonathan in hopes of being told what to think, you are greatly disconnected from most of his viewer's mentalities. Go rant about sheeple elsewhere 🤦🏽
@Jaquan Kelsor At no point did they it even affected their opinions. If you're going to try to imply other people are stupid, you might want to start with proper reading comprehension.
Honestly you said it well when Apple’s Improvements are interative it becomes challenging to be wowed about the small changes and easier to notice the flaws
I think also, the incremental nature of Apple devices is not an Apple issue specifically but more of just the phase of tech most of the industry is in right now. Is there really anything compelling about upgrading from a PC with a 12700 chip to a 13700 chip? Or even upgrading from a 2000 series Nvidia to a 3000 series? Will you get improvement doing so? Yes. But will the difference wow you? No.
No? Are you expecting top hypercar manufacturers to release a car which is faster than the speed of sound? No you dont. Expectations can be always be high.
Too much time around PC people will do that to you! Just kidding, I think your level of criticism and skepticism are very healthy, and good for the community.
I am a PC enthusiast and a Mac user. There are plenty of Apple products I like, and there are plenty of products I do not like and could/would never buy.
Really loved this episode. As someone who used to watch they keynote every year with excitement, i've also found myself surprised with my lukewarm reactions to recent products. This is despite a heavy investment into their ecosystem and a deep love of their products. I think you have a great style, and your more measured perspective makes you trustworthy. Keep up the good work :)
As someone with a deep love of Mac, doesn't it bother you how Apple is moving everything to M1? -M1 is terrible for gaming -M1 gpu is weak, compared to NVidia/AMD -M1 can't run Boot Camp -M1 can't run 100% of Windows apps -M1 has lots of issues, bugs Intel-based Macs were so much better, in a variety of ways.
@@DerekDavis213 nah M1 is way better than Intel and for your points Mac were never good at gaming, neither did they had great gpus and like now m1 max and ultra has good gpu performance when considering the size, battery etc does. App support would of course take time for any new platform that doesn't mean you've to stick to those overheating Intel processors.
@@nishantrajani7372 Mac Pro, iMac Pro, were very good at playing Windows games, using Boot Camp. M1 puts an *END* to that. Mac Studio is a desktop computer, so *nobody* *cares* if it is more energy efficient. If you run Blender or Maya, Mac Studio for $5000 or $7000 totally *LOSES* to NVidia RTX 3080 or 3090. The Windows PC costs 1000's of dollars less too. M1 comes from a cell phone, it is totally inferior to the latest x86 processors from Intel, or AMD Ryzen.
@@Ninjimdo RISC vs CISC means pretty much *NOTHING* when you cannot run Boot Camp, Windows software, and the most popular games. Apple M1 processor comes from a cell phone, while 12th-generation Intel and Ryzen are made for Windows, which is by far the most popular operating system in the world. Windows has 92% market share.' All the largest, richest corporations use Windows. They consider Mac to be an overpriced JOKE.
3:04 That portable AC surprised me, I thought the whole thing was just for pure aesthetics. Very cool setup, perhaps practical for someone who has big big project but too stressful to stay indoor 😂
I thought they had found a way to conceal a large battery under the desk. I knew the computer was super efficient but impressive to see how bright the display was too. I wonder how long it would last. But the computer or battery or both would probably overheat.
for those who don't know... this is not far off from some film studios or wedding photographers who need to edit their stuff ON SITE. or news reporters who need to bring their studio stuff on site.
@@Justin_Leahy the iPhone processors are made by Apple too. Arguably it doesn’t have fans but I wonder what would happen if you just kept recirculating hot air in a computer with the sun beating down on it. No way the arm processors can combat overheating outside if you can still get them warm in the shade with air conditioning.
It’s incredibly good that this channel insists on continuing to do real journalism while the drive towards clicks and ad revenue, essentially just saying things the audience already thinks, has basically gutted journalism across fields through the whole internet. Keep up the good work!
It's always infuriating to watch channels like ijustine just, get overly excited over absolutely everything. It's good to see a channel that has some actual sense behind it.
@@aarrondias9950 idk about the others, but mkbhd isn’t an apple shill, its on record that he prefers android, I just think he gives Apple more credit than they deserve.
"Wouldn't you rather watch someone who is ecstatic about it [whatever they are presenting]? " No, definitely not. I ALWAYS prefer cynical and highly critical over ecstatic. It almost always shows that it's actually proper coverage and not just hype. It's MUCH more important to know the flaws of most products (especially premium products) than the advantages/great things about it.
I'll choose Jonathan over someone who's always excited on every product Apple releases. We need that objective view - I'll choose on my own if those criticisms will impact how I use that product.
Yeah the others are such clear Apple shills it's not even funny. Since that's the only way they can get new Apple products to even review earlier than other outlets.
Like charging an extra $400 for a 2nd TB of storage and $800 for an extra 64GB of ram? That's insane. 64GB of DDR5 costs anywhere from $200‐400 and a good 1TB NVMe SSD costs $120ish. That's overlooking the extra $1000 for 14 more GPU cores. It's possible to buy a really nice pc or laptop for what Apple charges for upgrades.
Criticizing Apple will help them in the long run. It's very important that they know their mistakes so they can improve on their new products. A company being complacent become stagnated.
You're absolutely right about the 13 mini. I have one and so does my son. After this phone dies, I'm not sure what I'll do. If apple doesn't offer a mini, I'll have to look around elsewhere. I agree about the macs. What happened to the Jobs era $400 Mac Minis which could have ram and storage upgraded?
I'm hoping the next iPhone SE will be in the Mini body. I hope. I currently use an SE and I like it, but modernizing the screen would be great. I would also like a second camera for macro but I won't press that one as hard.
I prefer the mini as well. If I want to watch video’s and stuff I just use my 11” iPad Pro. The mini is perfect for being able to do everything but I don’t need to be able to watch an entire season of a show on it.
Glad to hear I'm not the only one who has noticed. I've definitely noticed a shift in apple's attitudes toward their customers over the last year or so. There was a definite shift away from the customer's best interest over the course of 2016 through 2019 with the arguably terrible MacBooks, removal of the headphone jack, and incremental or lackluster updates across the entirety of their product line. Starting with the 2019 MacBook pro and iphone 11 series we saw a shift back toward the customer, with a return to innovation, switch to apple silicon, and generally well regarded software updates that spanned a significant spectrum of their product line. Far from perfect, but certainly better than it was. But now we're going back again it seems. Many more years of machines than usual were put on the chopping block with limited support for the new versions of iOS and macOS, we're back to incremental updates on dated designs, the consumer is forced into a product they may not need just for the single spec they want, and repairability seems more an artifact of malicious compliance than anything else. The software point hits extra hard for me because I have the a12z iPad pro and yet I don't get access to arguably the best features of ipadOS 16. Feels like a bit of a slap in the face. I hope Apple corrects course a bit here but I'm not holding my breath.
I’m just waiting for the last of their Lightning devices to switch to USB-C to upgrade my current gear. And regarding Mac, the M2 base Pro feels like a bump on an otherwise-smooth road for Apple Silicon Macs.
@@espaciobarra why do you want to switch? If somebody is already in one camp, I rarely see them switch over to the other side (background: I work at a phone store)
@@marcusborderlands6177 maybe they don't like what android is offering, tbh I'm thinking about switching too all the apps that I use daily are on the app store now except for 1 but I can find alternatives for it. For me it's the update used to buy Samsung and the updates used to take ages to be pushed by carriers, switched to a Pixel the update part has been solved but the bugs are just annoying. Also iMessage is still a big reason here in the US at least.
In Bellingham WA, I use to go work out of a Woods Coffee off of West Bakerview Rd. A guy use to show up with a full blown 27 inch iMac to work in the corner of the coffee shop
Great video! Love the inclusion of nature. It's okay to be critical about a company and it's products it just shows that you care and you want the company to do better.
I have both Windows and Apple laptops, I think both have their own strengths and weaknesses, what I'm afraid is that now that the bar is set, it's just a matter of time for the Windows PCs get to the efficiency and polish of Apple laptops, and after that we'll have another 2016-ish type of era for Apple :/
MA always uses the most out-there cold opens in the content put out by LMG. I love how this, and Short Circuit always shows the hosts and the tech being used out in the wild, so to say. I love this style and wish more of the other LMG vids did this sort of thing.
I just think these perspectives are too general to be useful. I'm a musician. Up to earlier this year, I had hung onto my intel Mac Mini until the studio was released. I have a good screen, I want the power of a Mac with the convenience of a desktop where I don't have to buy the screen (iMac) or the whole thing (any laptop). I needed the _ports_ and connectivity -- the M1 Max Mac Studio was perfect.
Coming from a non apple user "Power of a mac" do you mean in workflow? Because exept for a beefed up mac pro a decent windows or linux desktop will wipe out a mac in raw performance (at the cost of heat) including many optimised programmes
general is only usefull one if you ask me as most of us arent musicians some of us are coders or video editors or something else i cant realy think of, going into depth into all of that is hard time consuming and expensive and hard
Weirdest place was in a McDonald's kids indoor area. I met a family there from Craigslist to show and sell my mac mini. The computer booted, but the monitor I brought wasn't working for some reason, so I couldn't prove that it was actually working. I thought I lost the sale, but they asked if they could call if they got home and still had a problem. I said "sure" and never heard from them again. I hope the computer made that family happy. The machine was in great condition.
One of the things I appreciate about you and your content is exactly this: you keep a critical eye when reviewing Apple products. And that’s healthy both for you and for your audience.
Your contribution to the tech community is extremely valuable. I'm glad your talks are more than just tech specs and benchmarks. Appreciate the effort!
Speaking as a Mac user, please continue your transition into a full-blown cynic. It's a refresher from the breathless, annoying enthusiasm one sees among other Apple reviewers.
I personally prefer having a custom built Windows desktop so that it fits my specific needs for music production and gaming but I really love the MacBook air as my laptop for convenience, perfect for browsing the internet on the couch, keeping track of recipes in the kitchen, setting it up as a place to stream movies from, etc. And it feels great to use (so light, great key board, bright screen, excellent battery life). I used to be an apple hater but there's places for both Windows and Apple in my life.
I just love, love the MA videos. Their cinematography, the set selection, their lighting, the voice over, the audio, the background music, the b-rolls are just spectacular and so refreshing and therapeutic.
I mean, I guess, but I feel like they’ve been doing that since the OG Macs and iPods. They’ve been thinking different for 40+ years- to be fair to you, markets most certainly change so this testing is reasonable, but like… 🤷♂️
it's really great to have a host like you, that besides the good things, algo recognize some flaws that apple and their products have! great video as usual Jonathan!!
That wan show clip was quite the moment to hear live. I didn't expect to hear a followup to it on this channel. You are such a classic case of being the most critical of something you love. While not quite a good example, it's like the nintendo enthusiasm in my circles. You just wanna love the company so much for its legacy, and hits big hits. Yet they make it so difficult to love their products unconditionally. This is such a good self aware piece. Also I thought the thumbnail was a really good photoshop, then I began watching and I was like... Oh. That's some effort right there.
I think is really easy to hate on Apple because they sell themselves as a "simply superior product". That said, I admire your approach on rightfully pointing out that what you expect, what they want you to think of them and what they actually sell are not the same.
What I find missing in the whole ‘efficiency-discussion’: I never heard anybody pointing out what more efficient processors really mean in the long term. Power is not unlimited neither economically nor in regard to ressources (even if it’s renewable energy). Especially now it’s stupid to reach more frames by just pumping in more watts. You will pay a significant amount of money in the long term. To become more sustainable, everything in our daily lives needs to be more efficient. So at least from that perspective, Apples approach seems more sustainable.
I plugged a 2008 cheese-grater Mac Pro into my friends truck once and we recorded 10 songs live in Logic Pro with microphones, a keyboard, and a basic drum kit… while the truck was in motion. It was surprisingly easy to strip out the background noise in post!
I feel what separates this channel from a 'hater' perspective is that the vibe I'm getting is less so "apple sucks" and more so "apple should and could do so much better"
You don't need to randomly appreciate Apple, I think everyone knows you like the products enough to invest this much time in reviewing them. Being a bit more cynical is normal when you buy a computer that costs somewhere around $4000.
I love the genuine criticism you give Jonathan. I love Apple products much like you but don’t consider myself an “Apple fanboy”. I just appreciate their strengths. And, as with so many other things in life: bemoan the weaknesses. Thanks for being a great part of LMG!
I'm so happy with what apple's doing with their chips, and i commend them, and I really like the IO and small footprint of my mac studio. That said I can't help but feel a bit disappointed with its design...for a brand new product, I'd have expected a radical new design, not a frankly ugly taller mac pro... I hope they'll give us something exciting with the 2022 mac pro. I'll be getting my next computer in 2024, so by then I hope they'll have redesigned the mac studio.
I set up desktop on top of a mountain range, I worked for a Civ.Eng. firm with a project for a massive road network through the Oman Mountain range, sometimes I had to open and navigate insanely huge cad files and no laptop had the power, so I got sent a porter cabin with aircon and a diesel geny, only for a fricking bolder to take off a wall one stormy evening, luckily nothing else was damage, and it became a home for goats, so Im in my open air office mid winter out there having a conference call with the upper management and the goats Baaaing in the background, its like 15'c on a sunny day and Ive got hot coffee in hand, having a grand time with a utterly amazing view, too my left I could see the Burj Khalifa and Dubai, to the right I can see some little fishing villages surrounded by beautiful Red and Brown mountain ranges
And this is why this is the best Apple channel in all of TH-cam. You're a fan, but not a fanboy. You know what you're talking about and know when things aren't right. Never stop being amazing Jonathan and everyone else at Mac Address.
It's like when your partner does some nice things, but then abuse you at other times. Acknowledging the abuse doesn't mean you don't still love them, it just means you aren't blinding yourself to the problems in your relationship. It's healthy.
While I am currently coming into the ecosystem and love my purchases, I also think your criticism are more than valid and questions worth asking. Like your iPhone SE refresh video that asked the questions, "Who is the target customer." That while I want to shift to an iPhone from my aching Android, it made me evaluate my needs, the downsides for going to an SE vs other iPhone choices. Too often I find those more passionate channels glossing over those mistakes, or highlighting and fawning over choices that ultimately don't matter for me (that much). So thank you for being the voice of reason in the room. I think, together with strong competitors, the best thing for Apple to have is people that do like Apple's walled garden, but can articulate what they would wish for.
Man I remember in Y2k era putting a CRT touchscreen under the dashboard in my hearse and pc and inverter in the deck below. Long before mp3car/carputers/infotainment even wifi was a thing. Winamp on a CRT touchscreen for a headunit lol .. I got pulled over, pretty sure it saved me from a curfew violation as the cop was so confused and told me to go home. I was 16/17 or so.
Thanks Jonathan & team! 💜 Great video. I think patience will be rewarded. Apple is just getting started with the M line. Also: chip shortages might have kept them from rolling out a more diverse portfolio, like the Studio with an M1 Pro.
I've set up my desktop in so many odd places! Airports, bus stops, some random empty warehouse I got invited to, a cigar shop, the back of a brewery... and plenty of others Im forgetting. should I just have gotten a laptop? absolutely! But pulling a full desktop in parts, and 4 controllers, out of a backpack was and still is way funnier.
When I was a youngling my mother told me and a friend to we should play outside more, so we set up a tent in the back garden and moved the family desktop into that and continued playing Red Alert 2.
My step mother bought a toaster, bean grinder, and coffee pot from a company called Smeg. Man did they make the kitchen pop. Premium materials a retro look and the belief that it costs more so its better. The $350 bean grinder broke after 2 uses. Making your products out of premium materials makes little difference if you overpay for it and it breaks.
there was an amazing sponsor segment in that has apple changed or have i changed line, the fact it wasn't taken really shows this show is really a different style then LTT
Weirdest place where I set up my computer was my parents backyard... at -17C winter. Performance using Lightroom was amazing but eventually I had to switch to a harder load so cpu and gpu would heat up hdd's. Even had a bottle of rum and hookah, life was good.
There is nothing wrong with appreciating Apple while also keeping them honest. Your point about Apple essentially leaving a gapping hole in their desktop product lineup between the mac mini and the Mac Studio resonated with me as well. I can't tell if Apple is being short sighted, greedy, or just taking a very long time to come up with a good offering.
I use to be a huge Mac head. I still love Mac os x, but at the end of jobs life, the company went from a tech company to a lifestyle company that produced tech. Product ranges that don't make sense to awkward design choices. Maybe when they finally release a 2 in 1 with Mac os I will be happy.
wow the cinematography on mac address is way above the other lmg channels, the settings and metaphors like the cave are great and very well placed, really nice to see
Weirdest place to setup a computer was in a closet for me... when I was younger I rented 1 room in a friends flat and there was no space for a computer and a bed so I had to put it in the cupboard....who needs that much clothes when your young anyway.
At least for music production my M1 Ultra is quite literally double the performance of M1 Max, so it’s enough of a “Mac Pro” for my needs. When the real Mac Pro gets announced I fully expect it to be so eye-wateringly out of my price range that FOMO won’t even be a factor.
Linus said the labs building was big but I didn’t realize you could fit an ocean in it. Great work.
"And we needed this because?"
"Salt water corrosion testing."
"Ah! Carry on then."
the power of green screens and what is possible with them
also the whole universe
They got a volume in the lab?
@@Raginboba yeah and it’s for headphone testing
As someone who has jumped back and forth from Mac to PC since I first started using a computer, it's so refreshing to see an Apple channel that is willing to tell it like it is. Jonathan, you're a fan, not a fanboy, which means the missteps are going to sting way more when you are self-aware enough to not delude yourself into thinking every bug is a feature.
Please keep being as critical as you can handle for as long as you feel comfortable doing the work. Your perspective is as invaluable in this space as your production value in each installment is top tier. Seriously, lugging a whole setup with a battery to a beach? You madman.
I agree with everything, but you meant "delude" instead of "dilute". Delude comes from delusion, while dilute is the action of what you would be doing if you poured water into orange juice. There's currently also a sneaky extra space before the word.
@@poipoi300 Sorry, iPhone autocorrected.
@@PopStrikers ah another quirky Apple feature lol 😂
To an extent that's one advantage of knowing that Apple will never send review samples to LMG. Linus started this channel knowing that he'd have to buy the hardware Jonathan would be featuring, and getting nothing from Apple themselves as review samples, like they do with many of the hardware items they review on LTT and unbox on ShortCircuit.
"Hater" would be a strong term. Jonathan clearly comes from a strong love of Apple, showing his knowledge of the history of their company and their product line. Liking what an entity has done and then getting into the business of writing media with them as a subject can take the shine off that love for them and that's perfectly understandable. It makes the writer more trustworthy to hear said critique along with some enthusiasm.
Admittedly Apple oriented media creators that want to remain objective right now may have a hard time remaining enthusiastic considering their clearly anti-consumer stances on many subjects and products.
Jonathan, we love your knowledge and your presentation style. They're what keep us coming back to Mac Address. Keep doing you, man.
The anti-consumer sentiment you expressed is a bit strange to say since it hasn’t really changed and if anything has improved, slightly.
@@robertt9342 "we're not going to list the caveat's, not going to list the caveat's" 6:28
@@robertt9342 While it has changed it has changed extremely slowly and they still spend quite a lot of R&D on anti-consumer design while many of their competitors have instead either stopped investing either way or actively spend R&D on making things more open and replaceable. They can and should do better
@@robertt9342 it got worse in last ~5 years. Due to the ARM processors there’s no chance even in replacing the SSDs if it’s broken and those are still parts that wear out
@@RealThore i dont see the switch to SoC a anti-consumer move. apple cant realistically have this power efficient chip with user replaceable ram and ssd. However there certainly other things that can offer repairs on that they seemingly choose not to for bs reasons.
Jonathan took the “when your mom tells you to go play outside” thing to a whole other level
Mum: “Go play outside”
Grabs a Mac
Mac Address is the channel I didn't know I needed. The style of these videos is just so artistically stimulating and different from all the other LTT channels. Keep up the great work Johnathan!
Agreed!
Honestly for me its the writing. I don't like apple products but Jonathan's script are so well written that I keep watching MA. He has such a great take and experience for reviewing apple products and can put that beautifully into words. Great work Jonathan, to me this is peak journalism.
@Jaquan Kelsor I "need" a channel to keep me entertained. The beauty of humanity is the ability to be retrospective in order to learn or critize what we are told. in this regard, most viewers I would like to think come here with an open mind but vastly different opinions. If you think people come to watch Jonathan in hopes of being told what to think, you are greatly disconnected from most of his viewer's mentalities. Go rant about sheeple elsewhere 🤦🏽
I dislike Macs with a passion, but I still watch Jonathan. His style is pretty distinctly amazing :)
@Jaquan Kelsor At no point did they it even affected their opinions. If you're going to try to imply other people are stupid, you might want to start with proper reading comprehension.
MKBHD: "check out our big studio"
Austin Evans: "we have our own studio now"
Mac address: "bring computer to the beach weeeee"
Honestly you said it well when Apple’s Improvements are interative it becomes challenging to be wowed about the small changes and easier to notice the flaws
I think also, the incremental nature of Apple devices is not an Apple issue specifically but more of just the phase of tech most of the industry is in right now. Is there really anything compelling about upgrading from a PC with a 12700 chip to a 13700 chip? Or even upgrading from a 2000 series Nvidia to a 3000 series? Will you get improvement doing so? Yes. But will the difference wow you? No.
"Are my expectations too high?" When talking about basically the biggest company ever, that answer can literally never be "yes"
No? Are you expecting top hypercar manufacturers to release a car which is faster than the speed of sound? No you dont. Expectations can be always be high.
@@xcarnage8632 i do :)
@@xcarnage8632 Expectations should be as high as the price you're paying for.. So for Apple products, yes, it should be high
@@xcarnage8632With what Apple charges for their products, I expected them to cure cancer a few years ago
@@GanjaLibre im not saying the expectations should be not be high, I'm was countering the dude who said the expectations should be infinite.
Too much time around PC people will do that to you! Just kidding, I think your level of criticism and skepticism are very healthy, and good for the community.
I mean, its true though. Plenty of Apple fanboys just aren't aware of whats on the other side so don't see all the positives that the other side has,
@@ClarksonNo1 and then make foundless claims about how bad the other side is
@@crazyplays7900 Same other way around.
Admit it, Android fans tell us over and over again that Apple users are a bunch of sheep.
@@ClarksonNo1 You forgot something..
Same other way around.
Haters are ruthless over the company.
Fanboys are overzealous. Both suck.
I am a PC enthusiast and a Mac user. There are plenty of Apple products I like, and there are plenty of products I do not like and could/would never buy.
Am I the only one that wants a stream of Jonathan working at that table on a shoreline with random people walking past for hours wondering, WTF??
Sponsored by Jackery or Anker, for the portable power station and solar panels combo to run the Mac Studio.
LO-FI Jonathan to chill and write new episode of MA
This now has me thinking about LTT running a beach LAN party competition. Power efficient desktop build powered by a bunch of battery pack
though given its ltt the music would more likely be crab rave
omg YESSSS!!!! And maybe with beachy-sounding lofi..... 🎧
Really loved this episode. As someone who used to watch they keynote every year with excitement, i've also found myself surprised with my lukewarm reactions to recent products. This is despite a heavy investment into their ecosystem and a deep love of their products. I think you have a great style, and your more measured perspective makes you trustworthy. Keep up the good work :)
As someone with a deep love of Mac, doesn't it bother you how Apple is moving everything to M1?
-M1 is terrible for gaming
-M1 gpu is weak, compared to NVidia/AMD
-M1 can't run Boot Camp
-M1 can't run 100% of Windows apps
-M1 has lots of issues, bugs
Intel-based Macs were so much better, in a variety of ways.
@@DerekDavis213 nah M1 is way better than Intel and for your points Mac were never good at gaming, neither did they had great gpus and like now m1 max and ultra has good gpu performance when considering the size, battery etc does. App support would of course take time for any new platform that doesn't mean you've to stick to those overheating Intel processors.
@@nishantrajani7372 Mac Pro, iMac Pro, were very good at playing Windows games, using Boot Camp. M1 puts an *END* to that.
Mac Studio is a desktop computer, so *nobody* *cares* if it is more energy efficient. If you run Blender or Maya, Mac Studio for $5000 or $7000 totally *LOSES* to NVidia RTX 3080 or 3090. The Windows PC costs 1000's of dollars less too.
M1 comes from a cell phone, it is totally inferior to the latest x86 processors from Intel, or AMD Ryzen.
@@DerekDavis213 M1s use the RISC instruction set, while intel and AMD use the CISC instruction set. There’s benefits and downsides to both
@@Ninjimdo RISC vs CISC means pretty much *NOTHING* when you cannot run Boot Camp, Windows software, and the most popular games.
Apple M1 processor comes from a cell phone, while 12th-generation Intel and Ryzen are made for Windows, which is by far the most popular operating system in the world.
Windows has 92% market share.'
All the largest, richest corporations use Windows. They consider Mac to be an overpriced JOKE.
3:04 That portable AC surprised me, I thought the whole thing was just for pure aesthetics. Very cool setup, perhaps practical for someone who has big big project but too stressful to stay indoor 😂
And not sponsored by Jackery....
I thought they had found a way to conceal a large battery under the desk. I knew the computer was super efficient but impressive to see how bright the display was too. I wonder how long it would last. But the computer or battery or both would probably overheat.
for those who don't know...
this is not far off from some film studios or wedding photographers who need to edit their stuff ON SITE.
or news reporters who need to bring their studio stuff on site.
@@Justin_Leahy oh ok, that is how it works? :D
@@Justin_Leahy the iPhone processors are made by Apple too. Arguably it doesn’t have fans but I wonder what would happen if you just kept recirculating hot air in a computer with the sun beating down on it. No way the arm processors can combat overheating outside if you can still get them warm in the shade with air conditioning.
Just wanna shout out to the crew actually going outside and have a desk set up so they can shoot in a different environment
They touched the grass!
@@geekye even better, they touched sand
Mad props to the channel hauling a whole desktop setup onto a beach.
It’s incredibly good that this channel insists on continuing to do real journalism while the drive towards clicks and ad revenue, essentially just saying things the audience already thinks, has basically gutted journalism across fields through the whole internet. Keep up the good work!
This is a perspective that I hadn't thought of before...makes me trust Mac Address even more! 🤩
It's always infuriating to watch channels like ijustine just, get overly excited over absolutely everything. It's good to see a channel that has some actual sense behind it.
Exactly!! It’s always good to have two points of vue on something not just hate/love unconditionally
@Ya those are all apple shills too, dunno what you're talking about
YES!!!! 100%
so what if she gets excited there are thousands of other tech reviewers you can watch instead that hold back their emotions
@@aarrondias9950 idk about the others, but mkbhd isn’t an apple shill, its on record that he prefers android, I just think he gives Apple more credit than they deserve.
"Wouldn't you rather watch someone who is ecstatic about it [whatever they are presenting]? "
No, definitely not. I ALWAYS prefer cynical and highly critical over ecstatic. It almost always shows that it's actually proper coverage and not just hype.
It's MUCH more important to know the flaws of most products (especially premium products) than the advantages/great things about it.
I'll choose Jonathan over someone who's always excited on every product Apple releases. We need that objective view - I'll choose on my own if those criticisms will impact how I use that product.
Cough iJustine
Yeah the others are such clear Apple shills it's not even funny. Since that's the only way they can get new Apple products to even review earlier than other outlets.
@@FADHsquared cough cough ahem
This channel is quickly becoming one of my favorite TH-cam channels, let alone tech channels. This video essay was great. Keep up the great work!
As cool as their products and software are, I can't help but feel like the decisions they sometimes make are from a magic eight ball
Like charging an extra $400 for a 2nd TB of storage and $800 for an extra 64GB of ram? That's insane. 64GB of DDR5 costs anywhere from $200‐400 and a good 1TB NVMe SSD costs $120ish. That's overlooking the extra $1000 for 14 more GPU cores. It's possible to buy a really nice pc or laptop for what Apple charges for upgrades.
I personally didn’t feel it was cynical but more finally noticing issues after being frustrated with their bad decisions.
Criticizing Apple will help them in the long run. It's very important that they know their mistakes so they can improve on their new products. A company being complacent become stagnated.
You're absolutely right about the 13 mini. I have one and so does my son. After this phone dies, I'm not sure what I'll do. If apple doesn't offer a mini, I'll have to look around elsewhere. I agree about the macs. What happened to the Jobs era $400 Mac Minis which could have ram and storage upgraded?
I'm hoping the next iPhone SE will be in the Mini body. I hope. I currently use an SE and I like it, but modernizing the screen would be great. I would also like a second camera for macro but I won't press that one as hard.
I prefer the mini as well. If I want to watch video’s and stuff I just use my 11” iPad Pro. The mini is perfect for being able to do everything but I don’t need to be able to watch an entire season of a show on it.
Glad to hear I'm not the only one who has noticed. I've definitely noticed a shift in apple's attitudes toward their customers over the last year or so. There was a definite shift away from the customer's best interest over the course of 2016 through 2019 with the arguably terrible MacBooks, removal of the headphone jack, and incremental or lackluster updates across the entirety of their product line. Starting with the 2019 MacBook pro and iphone 11 series we saw a shift back toward the customer, with a return to innovation, switch to apple silicon, and generally well regarded software updates that spanned a significant spectrum of their product line. Far from perfect, but certainly better than it was. But now we're going back again it seems. Many more years of machines than usual were put on the chopping block with limited support for the new versions of iOS and macOS, we're back to incremental updates on dated designs, the consumer is forced into a product they may not need just for the single spec they want, and repairability seems more an artifact of malicious compliance than anything else. The software point hits extra hard for me because I have the a12z iPad pro and yet I don't get access to arguably the best features of ipadOS 16. Feels like a bit of a slap in the face. I hope Apple corrects course a bit here but I'm not holding my breath.
I’m just waiting for the last of their Lightning devices to switch to USB-C to upgrade my current gear. And regarding Mac, the M2 base Pro feels like a bump on an otherwise-smooth road for Apple Silicon Macs.
I want to switch to an iPhone so much and the temptation is strong but the USB-C situation is just ridiculous.
@@espaciobarra My money is on the next one being USB-C. The EU recently forced their hand.
@@espaciobarra why do you want to switch? If somebody is already in one camp, I rarely see them switch over to the other side (background: I work at a phone store)
@@marcusborderlands6177 maybe they don't like what android is offering, tbh I'm thinking about switching too all the apps that I use daily are on the app store now except for 1 but I can find alternatives for it.
For me it's the update used to buy Samsung and the updates used to take ages to be pushed by carriers, switched to a Pixel the update part has been solved but the bugs are just annoying.
Also iMessage is still a big reason here in the US at least.
@@marcusborderlands6177 I've used both Galaxy and iPhone and like changing up tech. I want my new phone to truly feel new and not just iterative.
I love the direction of the Mac Adderss channel with its own scenery and backdrops. Great way to create personal identity beyond the LTT Metaverse.
You triggered me at "metaverse"
@@SquirreliciousMe Definitly did that on purpose. Now submit yourself to the ruler of the LTT metaverse, Sir Linus Sebastian.
Can relate, I love my Studio Display, but I’ll never forget that they charge 400USD just to have the privilege of changing the height.
In Bellingham WA, I use to go work out of a Woods Coffee off of West Bakerview Rd. A guy use to show up with a full blown 27 inch iMac to work in the corner of the coffee shop
I think just the fact that he has to think about Apple every day has made him like Apple less lmao
Great video! Love the inclusion of nature. It's okay to be critical about a company and it's products it just shows that you care and you want the company to do better.
I have both Windows and Apple laptops, I think both have their own strengths and weaknesses, what I'm afraid is that now that the bar is set, it's just a matter of time for the Windows PCs get to the efficiency and polish of Apple laptops, and after that we'll have another 2016-ish type of era for Apple :/
MA always uses the most out-there cold opens in the content put out by LMG. I love how this, and Short Circuit always shows the hosts and the tech being used out in the wild, so to say. I love this style and wish more of the other LMG vids did this sort of thing.
It was really refreshing to see them not in a studio.
I just think these perspectives are too general to be useful. I'm a musician. Up to earlier this year, I had hung onto my intel Mac Mini until the studio was released. I have a good screen, I want the power of a Mac with the convenience of a desktop where I don't have to buy the screen (iMac) or the whole thing (any laptop). I needed the _ports_ and connectivity -- the M1 Max Mac Studio was perfect.
It's general because most people aren't professional musicians.
Coming from a non apple user
"Power of a mac" do you mean in workflow? Because exept for a beefed up mac pro a decent windows or linux desktop will wipe out a mac in raw performance (at the cost of heat) including many optimised programmes
general is only usefull one if you ask me as most of us arent musicians some of us are coders or video editors or something else i cant realy think of, going into depth into all of that is hard time consuming and expensive and hard
@@the_retag nah. pc software ain't up to snuff for music applications, workflow and otherwise
@@bigpod jack of all trades, master of none.
Weirdest place was in a McDonald's kids indoor area. I met a family there from Craigslist to show and sell my mac mini. The computer booted, but the monitor I brought wasn't working for some reason, so I couldn't prove that it was actually working. I thought I lost the sale, but they asked if they could call if they got home and still had a problem. I said "sure" and never heard from them again. I hope the computer made that family happy. The machine was in great condition.
When you're spending this much money you have every right to be cynical!
I love how much personality go into these videos, super refreshing
One of the things I appreciate about you and your content is exactly this: you keep a critical eye when reviewing Apple products. And that’s healthy both for you and for your audience.
Your contribution to the tech community is extremely valuable. I'm glad your talks are more than just tech specs and benchmarks. Appreciate the effort!
Speaking as a Mac user, please continue your transition into a full-blown cynic. It's a refresher from the breathless, annoying enthusiasm one sees among other Apple reviewers.
👆👆congratulations🎊you have been randomly selected among my shortlisted winners you just won a prize🎁🎁🎁..........
That virtual ocean is crazy!
I personally prefer having a custom built Windows desktop so that it fits my specific needs for music production and gaming but I really love the MacBook air as my laptop for convenience, perfect for browsing the internet on the couch, keeping track of recipes in the kitchen, setting it up as a place to stream movies from, etc. And it feels great to use (so light, great key board, bright screen, excellent battery life). I used to be an apple hater but there's places for both Windows and Apple in my life.
when everyone else is trying to make their “studios” cool, you just brought the nature into your “studio”. Great job. Jonathan.
I just love, love the MA videos. Their cinematography, the set selection, their lighting, the voice over, the audio, the background music, the b-rolls are just spectacular and so refreshing and therapeutic.
Critical thought is often mistaken for "hate" by fanboys. Keep up the excellent reviews Jonathan
No Apple is just testing the limits of its customer base' patience.
I mean, I guess, but I feel like they’ve been doing that since the OG Macs and iPods. They’ve been thinking different for 40+ years- to be fair to you, markets most certainly change so this testing is reasonable, but like… 🤷♂️
How did he film at the beach without the wind in the mic..?
it's really great to have a host like you, that besides the good things, algo recognize some flaws that apple and their products have! great video as usual Jonathan!!
That wan show clip was quite the moment to hear live. I didn't expect to hear a followup to it on this channel.
You are such a classic case of being the most critical of something you love. While not quite a good example, it's like the nintendo enthusiasm in my circles. You just wanna love the company so much for its legacy, and hits big hits. Yet they make it so difficult to love their products unconditionally.
This is such a good self aware piece.
Also I thought the thumbnail was a really good photoshop, then I began watching and I was like... Oh. That's some effort right there.
I think is really easy to hate on Apple because they sell themselves as a "simply superior product". That said, I admire your approach on rightfully pointing out that what you expect, what they want you to think of them and what they actually sell are not the same.
My man just brought an entire pc on a beach.
Now let that thing go for swimming
What I find missing in the whole ‘efficiency-discussion’: I never heard anybody pointing out what more efficient processors really mean in the long term. Power is not unlimited neither economically nor in regard to ressources (even if it’s renewable energy). Especially now it’s stupid to reach more frames by just pumping in more watts. You will pay a significant amount of money in the long term. To become more sustainable, everything in our daily lives needs to be more efficient. So at least from that perspective, Apples approach seems more sustainable.
energy isnt unlimited no there is finate amount but dont be afraid humans dont use all that much
I plugged a 2008 cheese-grater Mac Pro into my friends truck once and we recorded 10 songs live in Logic Pro with microphones, a keyboard, and a basic drum kit… while the truck was in motion. It was surprisingly easy to strip out the background noise in post!
I like the cynicism. It feels very real. Keep on tech companies heels!
I feel what separates this channel from a 'hater' perspective is that the vibe I'm getting is less so "apple sucks" and more so "apple should and could do so much better"
You don't need to randomly appreciate Apple, I think everyone knows you like the products enough to invest this much time in reviewing them.
Being a bit more cynical is normal when you buy a computer that costs somewhere around $4000.
I love the genuine criticism you give Jonathan. I love Apple products much like you but don’t consider myself an “Apple fanboy”. I just appreciate their strengths. And, as with so many other things in life: bemoan the weaknesses. Thanks for being a great part of LMG!
I'm so happy with what apple's doing with their chips, and i commend them, and I really like the IO and small footprint of my mac studio.
That said I can't help but feel a bit disappointed with its design...for a brand new product, I'd have expected a radical new design, not a frankly ugly taller mac pro...
I hope they'll give us something exciting with the 2022 mac pro.
I'll be getting my next computer in 2024, so by then I hope they'll have redesigned the mac studio.
I set up desktop on top of a mountain range, I worked for a Civ.Eng. firm with a project for a massive road network through the Oman Mountain range, sometimes I had to open and navigate insanely huge cad files and no laptop had the power, so I got sent a porter cabin with aircon and a diesel geny, only for a fricking bolder to take off a wall one stormy evening, luckily nothing else was damage, and it became a home for goats, so Im in my open air office mid winter out there having a conference call with the upper management and the goats Baaaing in the background, its like 15'c on a sunny day and Ive got hot coffee in hand, having a grand time with a utterly amazing view, too my left I could see the Burj Khalifa and Dubai, to the right I can see some little fishing villages surrounded by beautiful Red and Brown mountain ranges
And this is why this is the best Apple channel in all of TH-cam. You're a fan, but not a fanboy. You know what you're talking about and know when things aren't right.
Never stop being amazing Jonathan and everyone else at Mac Address.
0:00 I recognize those ocean sounds... That's the beginning of crab rave!
I can't imagine NOT being cynical when you're around PC users all the time. Don't let Linus and the others' opinions influence yours!
Imagine being at a beach and choosing to be at your computer instead
There is no midrange products in Apple. The target customers are in 3 tiers: Average consumers, Individual pro user and Pro Company users.
It's like when your partner does some nice things, but then abuse you at other times. Acknowledging the abuse doesn't mean you don't still love them, it just means you aren't blinding yourself to the problems in your relationship. It's healthy.
Back in high school i helped one of my friends build a PC from scratch at McDonalds. Set it up inside the restaurant to test it.
Crikey, watching those people on the beach made me think I was watching the new Peloton advert!
Now that is an open landscape office.
"Inside every cynical person is a disappointed idealist." -- George Carlin
5:36 imagine walking your dog and seeing a guy with a computer working on the beach
From now on we need all reviews at this location
I actually took a few work form home calls on the ground in a gravel driveway for a few days. Life has been rough the past few years..
While I am currently coming into the ecosystem and love my purchases, I also think your criticism are more than valid and questions worth asking. Like your iPhone SE refresh video that asked the questions, "Who is the target customer." That while I want to shift to an iPhone from my aching Android, it made me evaluate my needs, the downsides for going to an SE vs other iPhone choices.
Too often I find those more passionate channels glossing over those mistakes, or highlighting and fawning over choices that ultimately don't matter for me (that much). So thank you for being the voice of reason in the room.
I think, together with strong competitors, the best thing for Apple to have is people that do like Apple's walled garden, but can articulate what they would wish for.
Man I remember in Y2k era putting a CRT touchscreen under the dashboard in my hearse and pc and inverter in the deck below. Long before mp3car/carputers/infotainment even wifi was a thing. Winamp on a CRT touchscreen for a headunit lol .. I got pulled over, pretty sure it saved me from a curfew violation as the cop was so confused and told me to go home. I was 16/17 or so.
Did you ever think Apple's so perfect, that every imperfection stands out more. Focussing on those imperfections makes you sad.
i like how "Chill" and aesthetically pleasing your videos are. keep up the good work.
If that power station was from a sponsor, That setup would have made a phenomenal Segway
Thanks Jonathan & team! 💜 Great video.
I think patience will be rewarded. Apple is just getting started with the M line. Also: chip shortages might have kept them from rolling out a more diverse portfolio, like the Studio with an M1 Pro.
The vibraphone snippet after the "kind of blue" intro; who is it, what album, where can i buy it?
The weirdest place I set up a desktop pc was in my grade 6 french class during an oral presentation
I've set up my desktop in so many odd places! Airports, bus stops, some random empty warehouse I got invited to, a cigar shop, the back of a brewery... and plenty of others Im forgetting. should I just have gotten a laptop? absolutely! But pulling a full desktop in parts, and 4 controllers, out of a backpack was and still is way funnier.
It's smarter to sell a separate display and cpu. They made the iMac Pro 2 separate products, which means more income.
When I was a youngling my mother told me and a friend to we should play outside more, so we set up a tent in the back garden and moved the family desktop into that and continued playing Red Alert 2.
My step mother bought a toaster, bean grinder, and coffee pot from a company called Smeg. Man did they make the kitchen pop. Premium materials a retro look and the belief that it costs more so its better. The $350 bean grinder broke after 2 uses.
Making your products out of premium materials makes little difference if you overpay for it and it breaks.
I was walking on the beach and was shocked when some guys was doing this
there was an amazing sponsor segment in that has apple changed or have i changed line, the fact it wasn't taken really shows this show is really a different style then LTT
Weirdest place where I set up my computer was my parents backyard... at -17C winter. Performance using Lightroom was amazing but eventually I had to switch to a harder load so cpu and gpu would heat up hdd's. Even had a bottle of rum and hookah, life was good.
Imagine you're at the beach and you see someone with a whole computer setup
There is nothing wrong with appreciating Apple while also keeping them honest. Your point about Apple essentially leaving a gapping hole in their desktop product lineup between the mac mini and the Mac Studio resonated with me as well. I can't tell if Apple is being short sighted, greedy, or just taking a very long time to come up with a good offering.
it is easy to become a hater when you are on the wrong side inadvertently or not and especially when the other side has merit.
I put my desktop in my garage, nowhere else to put it.
I use to be a huge Mac head. I still love Mac os x, but at the end of jobs life, the company went from a tech company to a lifestyle company that produced tech. Product ranges that don't make sense to awkward design choices. Maybe when they finally release a 2 in 1 with Mac os I will be happy.
A parking lot. What have I won?
I would contact OH&S having this brilliant Ginger lad outside in the sun. Protect him at all costs.
wow the cinematography on mac address is way above the other lmg channels, the settings and metaphors like the cave are great and very well placed, really nice to see
The best part of this video was definitely the transition to the sponsor. Smooth af.
Weirdest place to setup a computer was in a closet for me... when I was younger I rented 1 room in a friends flat and there was no space for a computer and a bed so I had to put it in the cupboard....who needs that much clothes when your young anyway.
I have to know, is the log tent on the beach something you guys made for the video or was it already there on site?
Jonathan brings his whole ass mac setup to the beach like a damn nintendo switch
RESPECT
LOL THE PEOPLE AT THE BEACH ARE SO CONFUSED LMAOOO 6:52
At least for music production my M1 Ultra is quite literally double the performance of M1 Max, so it’s enough of a “Mac Pro” for my needs. When the real Mac Pro gets announced I fully expect it to be so eye-wateringly out of my price range that FOMO won’t even be a factor.