Why We Still Love Film: Analog Photography in the Digital Age | NBC Left Field

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  • เผยแพร่เมื่อ 26 ก.ย. 2024
  • Search for the hashtag #FilmIsNotDead on Instagram and you’ll find more than 14 million posts from users all over the world. Why are younger generations embracing the slower process of shooting and developing film in a time when taking the perfect photo with our cellphones is cheap and instant gratification? Why are film and vintage camera sales up? And how has an online community helped revitalize the analog industry?
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    Narrator/Editor
    Carlos P. Beltran
    Additional camera
    Haimy Assefa
    Ed Ou
    Additional original music
    Blake Carver
    Special thanks
    Kevin Rhoney
    __
    ABOUT NBC LEFT FIELD:
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    #NBCLeftField #FilmIsNotDead

ความคิดเห็น • 1.1K

  • @katfur
    @katfur 4 ปีที่แล้ว +263

    I hope film never dies it's such a genuine hobby that I don't think I'd be able to say goodbye to

    • @iknow5413
      @iknow5413 4 ปีที่แล้ว +8

      yea i know what you mean. I am such a 90s guy and I miss all of the things I was never able to experience because I was born in 2003. Film is one of the only analogue things I can still enjoy in this digital world.

    • @katfur
      @katfur 4 ปีที่แล้ว +2

      @@iknow5413 03 buddies then. 100% agree though

  • @jimhofman3179
    @jimhofman3179 4 ปีที่แล้ว +1335

    The film resurgence isn't just for the "kids". I learned photography on film 45 years ago - and now I'm back. I can actually afford some of my dream cameras that I couldn't touch 45 years ago - like Hasselblad.

    • @acmcdesign
      @acmcdesign 4 ปีที่แล้ว +32

      Yes! I’m 49 and having a great time getting Super 8 cameras and shooting Ektachrome motion picture film!

    • @davidcampbell1760
      @davidcampbell1760 4 ปีที่แล้ว +33

      Yep 53, finally got a F5 and a Hasselblad. Built a darkroom last summer.

    • @burker720
      @burker720 4 ปีที่แล้ว +20

      44 here. Self-taught photographer and darkroom printer and back in love with 4x5 film and hopefully starting wet plate soon. I love how much film slows me down. It's like mediation with a camera.

    • @geraldskywlkr2556
      @geraldskywlkr2556 4 ปีที่แล้ว +3

      thats so sick !

    • @TheWutangclan1995
      @TheWutangclan1995 4 ปีที่แล้ว +8

      When film was dead/no one cared about it because the cost of film cameras were worth the cost of peanuts. I picked up a Contax t2 a few months ago and learned about prices for it being 200 when people only cared about DSLRs and digital cameras. Now it has jumped up to 4 times the price. Even my dream camera the Leica M6 is going to cost me an arm and a leg now, when it was probably the cost of a car payment back then lol.

  • @henningserger7150
    @henningserger7150 4 ปีที่แล้ว +597

    Good documentary. As someone who has worked in environmental research for years and has also done life cycle assessments I want to add that the statement in the video that film may eventually go away because of environmetal reasons is not correct. Because film photography is more environmentally friendly compared to digital imaging. Production of digital sensors has more environmental impacts than film production, as well as usage of digital imaging (electric power consumption). Film will have a sustainable future.

    • @CertainExposures
      @CertainExposures 4 ปีที่แล้ว +65

      Henning Serger hey I’m glad you made this comment. I don’t have the background to make the same statement as you but I also questioned whether the speaker in the video had concrete information to claim that environmental waste would be the downfall of film. When I think about the endless and sometimes questionable upgrade cycle in digital photography (including cellphones), I imagine that there has to be far more waste involved there. I am obviously biased though. Can you recommend a good and accessible source that summarizes the impact of film photography on the environment?

    • @DS-rs4xn
      @DS-rs4xn 4 ปีที่แล้ว +27

      The amount of junk point and shoots just sitting at this local thrift store is staggering! I mean these are cameras that no one will buy. Whereas they can't keep film cameras for more than 10 minutes before it gets snagged.

    • @joeflores8394
      @joeflores8394 4 ปีที่แล้ว +15

      Love that you commented this, same question as Certain Exposures, any links or anything? Not questioning your credibility just curious.

    • @eyewandersfoto
      @eyewandersfoto 4 ปีที่แล้ว +20

      Indeed. Not only that but beyond film production OR digital sensor production, there *so* many exponentially more harmful practices across as many industries that require attention long before anyone should bother even *investigating* film's impact. Not to say a more green approach shouldn't be explored, but a reality check is in order on this point.

    • @davidcampbell1760
      @davidcampbell1760 4 ปีที่แล้ว +17

      That is correct, the chemicals are not as harmful as typical household cleaning chemicals. People develop film with coffee and vitamin C for that matter.

  • @MadebyEdgar
    @MadebyEdgar 4 ปีที่แล้ว +1634

    Nick Carver, Matt Day and Willem Verbeek in the same video, what more can you ask for?

    • @CarlosPBeltran
      @CarlosPBeltran 4 ปีที่แล้ว +4

      Made by Edgar thanks for watching !

    • @timmyd999
      @timmyd999 4 ปีที่แล้ว +37

      Just needed @grainydays too!

    • @KodakBoy
      @KodakBoy 4 ปีที่แล้ว +1

      Made by Edgar big time FOMO lol

    • @tangyorange6509
      @tangyorange6509 4 ปีที่แล้ว +3

      I was like “hey it’s will!” Then I saw Matt, but I FLIPPED when I saw Nick

    • @tangyorange6509
      @tangyorange6509 4 ปีที่แล้ว +1

      I was like “hey it’s will!” Then I saw Matt, but I FLIPPED when I saw Nick

  • @somevideoguy99
    @somevideoguy99 4 ปีที่แล้ว +1419

    I just hope they lower the film price a little.

    • @adamlinssen4269
      @adamlinssen4269 4 ปีที่แล้ว +97

      Kodak just announced it was raising proces 30-40% to cover changes in production

    • @ishanirdas7646
      @ishanirdas7646 4 ปีที่แล้ว +105

      If you don't have your own darkroom the processing and printing will hit you

    • @abel-zw3sf
      @abel-zw3sf 4 ปีที่แล้ว +158

      the film price is fine, its developing that sucks

    • @somebody818
      @somebody818 4 ปีที่แล้ว +9

      le abel how much does developing cost

    • @0pz30
      @0pz30 4 ปีที่แล้ว +10

      @@somebody818 if you do it at CVS like $40-$30 a roll

  • @mauricioruiz522
    @mauricioruiz522 4 ปีที่แล้ว +583

    I'm 16 and my mom always says I look like an old man buying filmstocks and film cameras. I'll show her this video to prove her I'm not the only one

    • @loopyloomdesigns
      @loopyloomdesigns 4 ปีที่แล้ว +5

      Mauricio Ruiz my mum is the same lmao 😂

    • @mauricioruiz522
      @mauricioruiz522 4 ปีที่แล้ว

      @@loopyloomdesigns xddd

    • @RyanTrostle
      @RyanTrostle 4 ปีที่แล้ว +13

      Some people definitely think its a step backwards lol, this video will definitely show how large scale film is getting in 2020.

    • @dlysele
      @dlysele 4 ปีที่แล้ว +10

      If you show your mom this video, she would just say there are a whole lot of old men out there lol.

    • @Fabbobi
      @Fabbobi 4 ปีที่แล้ว +3

      Just replace "old" by "wise" then and you mom is right! ;)

  • @jacobalanis2271
    @jacobalanis2271 4 ปีที่แล้ว +274

    willem verb was a big influence for me his videos help so much

  • @KingJvpes
    @KingJvpes 4 ปีที่แล้ว +310

    Shoutout to Willem, Nick and Matt!!! Such a good video 🙏🏽

    • @mauricioruiz522
      @mauricioruiz522 4 ปีที่แล้ว +10

      You should've been in that video

    • @nomnesti
      @nomnesti 4 ปีที่แล้ว +1

      u were on of the first videos I watched regarding film I always love your videos and content 💗

    • @wahyuprasojo5148
      @wahyuprasojo5148 4 ปีที่แล้ว +1

      cheers bro

    • @kingdrafted1775
      @kingdrafted1775 4 ปีที่แล้ว +4

      You suppose to be on there

    • @MrSuperiorPants
      @MrSuperiorPants 4 ปีที่แล้ว +4

      KingJvpes you and negative feedback should have been in there smh

  • @shaunlaisfilm
    @shaunlaisfilm ปีที่แล้ว +5

    The real focus should be on who is actually processing & developing film, otherwise when this "fad" is oversaturated with hash-tags, where does the film photographer go?
    I have been using film for 25 straight years & if that "surge" in film photography does not include film chemistry & darkroom learning then that surge will inflate the new investment that we are seeing in film photography.
    These topics reminds me of when a new version of 101 Dalmatians come out & people run with adopting dalmatians, only to flood the animal shelters with the same dalmatians after the "fad" cools off.
    Film Photography is so much more than a hash-tag.

  • @APisceanSlant
    @APisceanSlant 4 ปีที่แล้ว +50

    Great piece. I'm 44 now--and grew up with film. Obviously, once digital became a reliable method of capturing images, I followed the herd that way. I still shoot digital for work purposes, but around 2011, I was gifted a 35mm SLR from a relative, and grabbed some cheap Kodak Gold--shot a roll, and was thoroughly impressed with the results. Since then, I've invested in and embraced, medium and large format film. I've even been able to shift my professional workflow, from 100% digital, to 60/40 (digital vs analogue).
    I love seeing younger generations embracing this, and it's a pleasure to talk to them about the specifics--imparting whatever wisdom I've gleaned, onto them. And in turn, I'm continually inspired by their images--perhaps due to their fresh perspective, on photography.
    Film is not dead

  • @Kencarson764
    @Kencarson764 4 ปีที่แล้ว +207

    This was so good, i think film community needed this! We are awesome

    • @pvandck
      @pvandck 4 ปีที่แล้ว +5

      "Film community"? FFS enough of that nonsense, it's all photography.
      What about the Daguerrotype community?
      The albumen print community?
      The 10-inch and 5-inch plate communities?
      The diapositive community?
      The negative community?
      The Kodachrome and Ektachrome communities?
      The 220 and 120 roll film communities?
      Or, my favourite, the salt print and wet collodion community?

    • @markmalasics8413
      @markmalasics8413 4 ปีที่แล้ว +1

      As soon as someone uses the word "awesome" they lose all credibility with me. It's a teenage punk catch-word for people with no vocabulary skills.

    • @Kencarson764
      @Kencarson764 4 ปีที่แล้ว +1

      MARK MALASICS Oh no i lost all of my credibility to you? I really don't give a fuck.

    • @NGameReviews
      @NGameReviews 4 ปีที่แล้ว

      @@markmalasics8413 it's quite fascinating to me how you judge someone based off of one word. You're either a genius or a complete dumbass.

  • @noximera1778
    @noximera1778 4 ปีที่แล้ว +78

    “Sometimes it’s okay to slow down.” - Indeed.

  • @keimahane
    @keimahane 4 ปีที่แล้ว +17

    @9:57 I love this part of the video because for years we only had one film lab in my city, they stuck it out through all of the dry years of film by making prints for digital photographers and developing film for those of us who never really stopped using it, but now their lab work is booming again because they are still the only 'real lab' in town and are trusted to always do the best work. To be honest, it is really great to see their family run business booming again, they are really wonderful people.

  • @prashanthb6521
    @prashanthb6521 ปีที่แล้ว +7

    I love it that FILM has made a come back. I used to shoot exclusively FILM photos posted them on "flickr" around 10~12 years back. Now the pace of adoption has quickened.
    For me digital is lifeless and film is emotional. This is what attracts me to film.

  • @norbertsteinkamp9380
    @norbertsteinkamp9380 4 ปีที่แล้ว +49

    Pre-millennial here: 59 years, love shooting 35mm, 120, large format. Thanks for the documentary; enjoyed it very much!

    • @mjoelnir58
      @mjoelnir58 4 ปีที่แล้ว

      @Bobby Brady You didn't get it.

    • @norbertsteinkamp9380
      @norbertsteinkamp9380 4 ปีที่แล้ว +5

      Hi Bobby, I agree that in terms of technical parameters (resolution, dynamic range ...) you get better images than 135, 120 film with a modern digital sensor. My decision to use film is based on me liking the esthetics and workflow - although the process of image-making is more cumbersome and time-consuming.

    • @custardbaby4
      @custardbaby4 4 ปีที่แล้ว

      @Bobby Brady Did you watch the video at all??????????

  • @razer7058
    @razer7058 4 ปีที่แล้ว +24

    Just got started into film.. and I Love it! Im 19 years old and its such a good timeout from the digital world.

  • @Mettyunuabona_
    @Mettyunuabona_ 4 ปีที่แล้ว +42

    "we are on a joint goal to keep film alive"
    you're god damn right Carver!

  • @arty2917
    @arty2917 4 ปีที่แล้ว +575

    Two words to explain film's appeal: Digital Fatigue

    • @somebody818
      @somebody818 4 ปีที่แล้ว +3

      Ariston so true

    • @TheWutangclan1995
      @TheWutangclan1995 4 ปีที่แล้ว +55

      It's crazy that people are going back to film. Not only that but people are even starting to collect vinyl records and cassettes but that's a whole different topic.

    • @rpdigital17
      @rpdigital17 4 ปีที่แล้ว +8

      @@TheWutangclan1995 Vinyls have some point, but going back to film is just pure nostalgy.

    • @TheWutangclan1995
      @TheWutangclan1995 4 ปีที่แล้ว +5

      @@rpdigital17 I agree. It brings me back to the days of following my mom to pick up the processed rolls of film. I never understood it but now that I've done it a few times I can understand what it's like.

    • @arty2917
      @arty2917 4 ปีที่แล้ว +34

      Hi Bobby, I don't think people are fatigued from shooting digital (at least I'm not). People are fatigued from sitting in front of computers all day. And phones. And social media. And tablets. I guess they get tired of staring at screens - I know I do. I own and use digital cameras, but only for work. For fun I use film. But it doesn't bother me if others prefer digital.

  • @JohnHill
    @JohnHill 4 ปีที่แล้ว +620

    I like when the narrator said Willem's photowalk videos are "actually" pretty good 😂

    • @rorythorns1597
      @rorythorns1597 4 ปีที่แล้ว +35

      John, what are you doing here? Go back to popping 360 flips

    • @ChrisJones-rd4wb
      @ChrisJones-rd4wb 4 ปีที่แล้ว +4

      I find that shooting and developing film is almost meditative too me. Its an artform that you put your heart into.

    • @tangyorange6509
      @tangyorange6509 4 ปีที่แล้ว

      Oh hey!

    • @deadsteezytv8552
      @deadsteezytv8552 4 ปีที่แล้ว +1

      didn't expect to see you down here

    • @jasonlee6227
      @jasonlee6227 4 ปีที่แล้ว +3

      @@ChrisJones-rd4wb I'm a digital photographer and I get the same feeling when I do photoshop on my pictures. I do a lot of post processing or editing on all my pictures.
      So much so that some of them don't even look like real photos anymore. Instead they look like illustrations or paintings.

  • @artficermedia
    @artficermedia 4 ปีที่แล้ว +5

    Anyone else feel that satisfaction when you have the perfect tension of film inside the camera when you wind the film advance lever? You can see the rewind lever dial turn every time. It's oh so satisfying! And the sounds of analog cameras are like my ASMR.

  • @lake_dot
    @lake_dot 4 ปีที่แล้ว +9

    I'm glad to be apart of this culture. Ever since I took photography last semester in college and got to work in the dark room, I fell in love with not only taking pictures but the process of bringing them to life. From developing, to printing on the enlarger, and even all the chemicalwork. I love it all, and hope to one day have a darkroom in my own home.

  • @frontlinebreakthrough5723
    @frontlinebreakthrough5723 3 ปีที่แล้ว +3

    I really hope that film never goes away. It feels so precious. It doesn’t have to be a lot. Just a constant hum in the background

  • @AwesomeCameras
    @AwesomeCameras 4 ปีที่แล้ว +63

    Great video!! thanks so much for showing our community some love!

  • @servandoarchila5563
    @servandoarchila5563 4 ปีที่แล้ว +7

    I think one of the things that makes us like analog photography (and other analog media for that matter) is the fact that it forces us to care. No longer is taking a photo a simple matter of taking out your phone, pointing and shooting; analog gives every photo some weight and meaning taking away the utilitarian and excessively convenient feel of digital photography.

    • @servandoarchila5563
      @servandoarchila5563 4 ปีที่แล้ว

      @Bobby Brady Agreed.
      But I when I talk about how photography has become overly convinient and utilitarian I don't mean it for the 'photography as an art or hobby'. This was more directed to things like photographing a receipt to keep track of your expenses/taxes, taking a photo of the whiteboard before the teacher erases and things like that that have made our lives more convinient, true, but also have given photography a 'tool-like' feeling for many.

    • @ej_tech
      @ej_tech 8 หลายเดือนก่อน

      Key word: It forces you.
      Manual exposure, manual focus. Film costs money. Developing costs money. Even the scanning cost money.

  • @melissedyson8786
    @melissedyson8786 4 ปีที่แล้ว +19

    Honestly one of thee most beautiful videos that I've watched. You captured the sense of nostalgia that millennials and Gen Z's are so keen to grab hold of. I hope film can always find a way to carry on x

  • @zanerichards8348
    @zanerichards8348 4 ปีที่แล้ว +3

    You can be slow and deliberate with digital photography. It's up to you. Take it from me, if you will, I started doing photography during the final years of film and the very beginning of digital photography. I learned a lot more from shooting digital than I ever did with film, but that's me. You have to find your own way.

  • @filippo9419
    @filippo9419 4 ปีที่แล้ว +4

    This video is absolute gold, it perfectly resumes what film photography is

  • @MarkusMischek
    @MarkusMischek 4 ปีที่แล้ว +2

    I sold my Yashica T4 and my Olympus miju II some months ago because I didn’t use them anymore. I think it’s fun shooting analog but the process was too slow and too expensive. In my opinion there’s no reason to go on shooting on film. If you like the retro colours you can get them easily just applying a filter on a digital photo.
    Analog is more for people that prioritize the process over the result. And they might feel proud that they know how to use a technology that most people don’t know how to use. But for me a camera is just a tool that helps me to get the picture that I want to have. I think in photography the result is more important than the process. Anyway I like the photographs of Willem Verbeek.

  • @arthurb8436
    @arthurb8436 4 ปีที่แล้ว +153

    Lol I could tell from how he loaded the film that it was Willem

  • @FPVJustin
    @FPVJustin 3 ปีที่แล้ว

    Living in the moment brought me back to Film photography again. Moments are precious so shooting on film makes perfect sens.

  • @MarkHoltze
    @MarkHoltze 4 ปีที่แล้ว +7

    This is what I've been doing on my channel for the past 2 years. Getting BACK into film, especially the vintage lenses! This is fantastic!

    • @MarkHoltze
      @MarkHoltze 4 ปีที่แล้ว

      Bobby Brady the love of the process.

    • @MarkHoltze
      @MarkHoltze 4 ปีที่แล้ว

      Bobby Brady maybe for you, but like many art forms, people are into it for various reasons.

  • @pareshpremjee8214
    @pareshpremjee8214 4 ปีที่แล้ว +2

    I come from the days when shooting pictures was only on Film. Im glad I was lucky to learn my craft during the times of Film. I have a good understanding of this because I learnt it in this medium. Having said that. I am very happy with the new DSLR's Cause I love how it captures images at night . No more limited in ASA/ISO settings, with DLSR's and Mirror less. And its clean and not environmentally as corrosive as the chemicals used in developing films. And its economical as heck :) Yup! I love Digital Photography. Film had its glory days but now its time to move on to DSLR's and Mirrorless camera's
    😎👍

    • @seanfshannon
      @seanfshannon 4 ปีที่แล้ว

      I don't buy the environmental argument. The manufacture and in particular the disposal of digital cameras that are becoming obsolete every 5 years surely is causing more harm, versus a film camera that can last a lifetime.

    • @pareshpremjee8214
      @pareshpremjee8214 4 ปีที่แล้ว +2

      @@seanfshannon Its the film processing that is one of the worst and one of the most corrosive that is a major environmental issue. You don't have that in the Digital world. I have a DSLR that Ive had since 2010 and I've never had to dispose it in five years as you put it....Film is an environmental pain...Thank god we are not shooting on Film anymore. :)

  • @Drumlinespartan
    @Drumlinespartan 4 ปีที่แล้ว +5

    This was so nice to watch. And I gotta admit, all of the youtubers made it so easy to get into film photography. I know I definitely appreciate all the info they put out.

  • @stanleeger4711
    @stanleeger4711 4 ปีที่แล้ว +2

    I grew up with film, but 30 years of shooting film was more than enough for me. I have absolutely no love for film, and even less nostalgia for it. I'm happy for people who are discovering it, but I'm personally happy to be done with it forever.

  • @sandrag.3855
    @sandrag.3855 4 ปีที่แล้ว +9

    Long live film! I first started shooting film about 15 years ago and came back to it 5 years ago. And I'll continue to do so as long as I have the chance to. (But I'm an Ilford fangirl.)

  • @kevinpeters6688
    @kevinpeters6688 4 ปีที่แล้ว +2

    Really good to see the younger generation using film. I do WW2 living history and combine this with film photography (as a civilian photo-journalist of the period), I am amazed how many people ask about my film rangefinder camera's, have inspired a few people to take up film again through this other hobby.

  • @edar43
    @edar43 4 ปีที่แล้ว +321

    I think people got tired of the auto-everything you have in any phone.

    • @steffdetroch7947
      @steffdetroch7947 4 ปีที่แล้ว +63

      So true, digital photography became more an art of editing

    • @clementprem
      @clementprem 4 ปีที่แล้ว +14

      With all the machines leaning and AI adjustments in smartphone cameras digital photography doesn’t feel real anymore.

    • @DS-rs4xn
      @DS-rs4xn 4 ปีที่แล้ว +14

      Though I use digital for professional work, digital has always felt soul-less to me. I mean sure you can get good shots, but it's just...not film...

    • @TwoDollarGararge
      @TwoDollarGararge 4 ปีที่แล้ว +1

      @@DS-rs4xn I mean it's fun I shhot both mainly because i'm a college kid and film is insanely expensive over a long-ish time

    • @naah1682
      @naah1682 4 ปีที่แล้ว +1

      Except auto money, they still don’t have that yet

  • @antrphotos2152
    @antrphotos2152 3 ปีที่แล้ว +1

    One of the best videos I’ve seen in a while … love this little doc. about film and how people cherish it …

  • @radicaleyemag
    @radicaleyemag 4 ปีที่แล้ว +52

    The Prince of Film now on NBC!

    • @KombatFlix
      @KombatFlix 4 ปีที่แล้ว +6

      You on BBC news next or what bruh?

    • @norbertsteinkamp9380
      @norbertsteinkamp9380 4 ปีที่แล้ว +1

      Don't forget: Belgium is still a monarchy :-)

  • @skaramicke
    @skaramicke 2 ปีที่แล้ว +2

    A note on film not being sustainable:
    All things don't need to be sustainable on their own. It's enough if the sum of all things is sustainable. We're perfectly capable of having a world where we have film photography and all the chemicals related to the process of producing and developing film, without taking a toll on the planet for it. All we need is to fix the huge problems instead of a little one like this, and make sure the net sustainability of human interaction with the planet is positive.

  • @Mmxxaamm
    @Mmxxaamm 4 ปีที่แล้ว +7

    My god, this truly brought chills down my spine, what a great and compelling documentary, congrats NBC! You really caught the spirit of the film community in just 10 minutes, let's hope film photography can quickly find a way to become more environmental friendly in the future

    • @PsychoXXI
      @PsychoXXI 2 ปีที่แล้ว +1

      It's ecological. Films are not thrown away, each person keeps them very carefully for a lifetime. I keep developed films from 30 years ago with me, with them I can infinitely reproduce the photos, in various sizes and with the same quality if I want.

  • @theundefinedphotographer
    @theundefinedphotographer 4 ปีที่แล้ว +2

    There are so many obstacles in film photography, but the growing community shows that we're passionate and really in for the long run

  • @lemasch01
    @lemasch01 4 ปีที่แล้ว +3

    Loved how you described the different kind of views to film photography. It’s interesting how similar we all are in our passion for film but also where I definitely differ.

  • @NoosaHeads
    @NoosaHeads 2 หลายเดือนก่อน

    Amongst many others, I've had a Canon A1 since 1978. It has never faltered. The speeds are highly accurate and the film plans is spot on. The camera has full manual, aperture priority (set the aperture and the speeds are automatic) or shutter priority (set the shutter and the aperture is automatic) and full automatic (set it to P and the camera selects shutter and aperture). At the time, it was the only camera that could do this. The metering is surprisingly good (it isn't multi-zone, as are modern cameras, nonetheless the exposures are nearly always perfect. It's a very impressive bit of kit and it will not disappoint a professional or rank amateur. You must get a good one, as there aren't many people who can service these cameras as well as the "old" technicians. If you get a good one, it'll give another 40 plus years. They are very well made and extremely robust. There's very little to choose between a late 70s Nikon FE and the Canon A1. If you want features, get the A, if you want simple, graceful and reliable excellence, maybe the Nikon. Basically, if you get bad results from either of these cameras, then the film, the development or the shooter is to blame. In the case of the Nikon, use a 50mm F2 from the early to late 70s. If it's the A1, use a 1978-1984 Canon brand 50mm F1.8 or F2 lens. The resolution of the Canon or Nikon lenses, from this vintage, are superb. The later (1990s-2005) plastic bodied Nikon or Canon lenses can be a little disappointing - if you get a bad one. Unfortunately, bad ones from this period weren't uncommon. The expensive Canon and Nikon lenses, made for high end digital cameras are truly superb but are as dear as poison and don't even work on the FE or A1.
    Be generous with exposures if shooting negative and mean with the exposure if shooting transparency. If you really want to splurge out on the apogee of film cameras, look at the Canon F1 from the mid 1980s or the Nikon F5. Don't buy a Leica film camera. They are like I imagine cocaine or heroin - great and expensive - at the beginning and they'll result in your financial ruin at the end. They're better than anything else but they're so expensive, you won't dare to leave the house with it. (You'll restrict yourself to taking pictures of the neighbors' car or your own trees).
    Film is life. It has spirit, character, nuances, irritations, joy and surprises. When you nail it with film, nothing else comes close. Digital is better in every way than film but is "soul-less", clinical and reduces your skill as a photographer, due to the automation inevitably leading to artistic laziness.

  • @yourshansel
    @yourshansel 4 ปีที่แล้ว +4

    Glad to see Accurate Photo featured at the end! Was also my favourite film lab to go to when I was living in Brooklyn. The folks there are extremely nice and friendly :)

  • @1mmafrka
    @1mmafrka 4 ปีที่แล้ว +143

    The irony of film is that just about every picture eventually will become a digital file.

    • @bloubear2557
      @bloubear2557 4 ปีที่แล้ว +22

      And some of the film photographers only truly care about the scans and disregard or dont even claim their negatives from the labs after receiving the emails of their scans.

    • @slr7075
      @slr7075 4 ปีที่แล้ว +25

      Film is becoming a pretentious, nostalgic fumed and social media ridden hobby for narcissistic TH-camrs.

    • @bloubear2557
      @bloubear2557 4 ปีที่แล้ว +5

      @@slr7075 omg yes. I love both mediums but people milked film, and treat it as superior over digital, but can't even post their analogs without the help of the digital medium.

    • @John_Da199
      @John_Da199 4 ปีที่แล้ว +3

      Is it ironic?

    • @TwoDollarGararge
      @TwoDollarGararge 4 ปีที่แล้ว +1

      @@bloubear2557 yeah because it's a pain in the ass to hold them I'm in college I don't exactly have a lot of room

  • @howardbullows9067
    @howardbullows9067 4 ปีที่แล้ว +2

    I started my journey in photography at the age of 17 in the year 2000 with a Yashica 35mm. When digital became the new standard, I adapted professionally and used digital cameras, but I've always kept film to myself and have used it throughout the years for my own projects. I'm glad to see it's making a comeback.

  • @FirstOnRaceDayCapri2904
    @FirstOnRaceDayCapri2904 4 ปีที่แล้ว +2

    Switched to film in 2017 and three years later i don't regret it one bit.

  • @wherearewenow8562
    @wherearewenow8562 4 ปีที่แล้ว +54

    Amazing. Very inspirational although homie at the end was a downer. Nobody should worry if it’s going to last or not. Let’s just continue to shoot with what we have and do what we do best. Great work you guys.

    • @CarlosPBeltran
      @CarlosPBeltran 4 ปีที่แล้ว +2

      Where Are We Now thanks for watching. Let’s enjoy every moment. A frame at a time.

    • @EthelKat73
      @EthelKat73 4 ปีที่แล้ว

      Where Are We Now Agreed that the guy at the end was a negative view. Otherwise a fantastic video.

    • @doptimist
      @doptimist 4 ปีที่แล้ว +3

      The guy at the end was correct.

    • @Foxglove963
      @Foxglove963 4 ปีที่แล้ว

      Where are we now. If film was not going to last then it'll be useless to invest in film cameras. Think first, then place comments.

    • @orngpeelr9017
      @orngpeelr9017 4 ปีที่แล้ว

      Don't think the point of this video was to circle jerk the film community, but rather document it's unexpected resurgence in popularity. So I think it's important to ask the question about film's sustainability in our future, and as much of a bummer as "homie" might've been, he's right.

  • @outsidestudiog6483
    @outsidestudiog6483 3 ปีที่แล้ว

    I can still remember using my mom's point and shoot film cameras as a kid and the excitement of getting prints back from Walgreens. It's so much more fun to take your time with a picture and think about your shutter and aperture. Even with DSLRs in manual mode it becomes too easy to revert to your auto settings and get a few quick pictures instead of really setting up a photo. Hopefully it's here to stay forever.

  • @clementprem
    @clementprem 4 ปีที่แล้ว +11

    Happy to be part of the film community.

  • @GABE_is_here
    @GABE_is_here 4 ปีที่แล้ว +1

    4 months ago, I decided to bring my mom's old point-and-shoot film camera to my college because they don't sell/develop films in my hometown anymore. i bought my first film stock (Kodak Colorplus 200) and after it finished, i sent it to be developed. they sent the scans back through email and most of the photos are flashed because i didn't know that i shouldn't open the back frame when the film is in! but what matters is that the memories that the photos create. digital does not have the same vibe as film and now i shot almost more than 100 photos. i know this is weird but i feel more connected to the world with film than i do with digital because you can't see the photos straight away, which makes them more memorable and meaningful. oh btw, i didn't tell my mom that i brought her camera with me but when i told her about it, she was happy that the camera is still functioning. i hope more people get into film photography as it is such an amazing experience.

  • @callmejm2385
    @callmejm2385 4 ปีที่แล้ว +4

    What a great Video. Great to see my generation / our generation having impact on "small things" like this. Wish you all the best for your next film.

  • @deinfreund3402
    @deinfreund3402 4 ปีที่แล้ว +1

    I love seeing videos like these! I started shooting film with an antique Kodak folding camera when I was 16. I'm now 23 and have a descent film camera collection and don't plan on stopping.

  • @john_murch
    @john_murch 4 ปีที่แล้ว +41

    Film shooter here, life-long and going strong...

  • @sjhstone
    @sjhstone 4 ปีที่แล้ว +1

    The most comprehensive and inspiring video about film revival in recent years I've ever seen. The final remarks on "sanctuary space" and environmental issues are brilliant.

    • @sjhstone
      @sjhstone 4 ปีที่แล้ว

      @John ok Dude, you're watching a short documentary, not reading inside a big library. Just get into any darkroom and you can easily find labels indicating harmful substances in film develop chemicals, regardless of the pollution that film base itself can make if not disposed properly. You can just consider the amount of film rolls it takes for 18,000 exposures, that is 500 rolls, and many of them might come out not usable. Phones and digital camera bodies can be efficiently recycled, thanks to many technology advances.

    • @sjhstone
      @sjhstone 4 ปีที่แล้ว

      @John ok I'm not starting a war here, and your statements about mineral resources are definitely true. In professional labs, developer, stop baths and fixer can get properly treated to minimize the environmental impact. But a random enthusiastic may not be equipped with adequate knowledge to do this and just leave everything as it is to the sewage system. IMHO, this is not anything less destructive than dispose dead digital bodies. Unfortunately, as long as we need auto focus, we cannot get rid of electronic things, let the media be film or digital storage system.

  • @michaelj7069
    @michaelj7069 4 ปีที่แล้ว +4

    This was good. I love watching Nick, Matt and Willem. Great ambassadors for film.

  • @skateboarding4life
    @skateboarding4life 4 ปีที่แล้ว +1

    After the editing of the first seconds I knew I was gonna love this doc. Thanks NBC! Thanks also to Willem, Nick and Matt.

  • @rdog813
    @rdog813 4 ปีที่แล้ว +8

    Willem is the man!!! I've learned so much from watching his channel ! Big Fan

    • @RyanTrostle
      @RyanTrostle 4 ปีที่แล้ว +1

      Hes a great teacher and video maker for sure!

  • @mikekoch9859
    @mikekoch9859 3 ปีที่แล้ว

    Guyyys the last part of the video is sooooooo true!!! the moments u are creating with film is just so nice to have and way more intense. its calms me down every time when i do a shoot. thanks for that really great video!
    ps: chill voice crack Willem! :) ( 2:32)

  • @KelsomaticPDX
    @KelsomaticPDX 4 ปีที่แล้ว +7

    1:50 "This is real life. This is how it goes."
    I read lines on camera as part of my job and I felt this, haha.

  • @wysrthvnu
    @wysrthvnu 4 ปีที่แล้ว +2

    Such a great video! It really brings out what we love about film photography, slowing things down and being intentional while the shots mean something versus the auto-everything and take-100-pictures-in-5-seconds kind of state of Photography

  • @gregkarris6869
    @gregkarris6869 4 ปีที่แล้ว +58

    Was that guy trying to sell a compact 35mm Camera for $3,000? LOL...

    • @soupafleye
      @soupafleye 4 ปีที่แล้ว +2

      Greg Karris he was so wrong for that 😭

    • @ttre1233434
      @ttre1233434 4 ปีที่แล้ว +15

      not really go and look online for the price of a Contax T2 or T3 buddy

    • @DeputatKaktus
      @DeputatKaktus 4 ปีที่แล้ว +9

      Those Contax cameras (just as Leica) were never cheap, but 3k is ridiculous. But hey, if someone wants to fork that money over, more power to them.

    • @whitebuffalo4904
      @whitebuffalo4904 4 ปีที่แล้ว +9

      @@ttre1233434 I encourage you to to explore something called "sold listings" under the "advanced" tab of ebay, where you'll find that the disparity between all the bogus asking prices (yes, even for a black T3) and actual selling prices is quite significant... buddy :) People need to learn that asking prices and selling prices are two drastically different things, with high asks often sitting for months or even years.

    • @nicholas2317
      @nicholas2317 4 ปีที่แล้ว

      White Buffalo chill. No need to even talk about the contax. It’s soo trendy that it’s even more numb than cellphones.

  • @jorgesise-ochoa2321
    @jorgesise-ochoa2321 3 ปีที่แล้ว

    Bought Canon A-1 in the 90s and It's going on strong to this day. Also I bought Canon 50d years ago. I like taking photos both film and digital. My first camera was Pentax sp500 which was given by my stepfather when I was 14 in 1983.

  • @TrentGamingCo
    @TrentGamingCo 4 ปีที่แล้ว +8

    The idea that film photography is worse for the environment is silly, its less damaging to use chemicals and what not than it is to buy a brand new camera every 2 or 3 years to keep up with technology, all while I'm still using a camera from the 60s.

  • @omarkaviles225
    @omarkaviles225 4 ปีที่แล้ว +2

    Great video on the resurgence of Analog cameras and film. I just arrived in this tactile world of film photography and It's been rewarding. Although I have a smartphone and a mirrorless camera - I find myself shooting with my barely functional Salvation Army Canon and Minolta cameras. By the way, I also go to Accurate Photos in Parkslope to get my Film develop. Tony and his family are really hardworking and nice.

  • @vadergrd
    @vadergrd 4 ปีที่แล้ว +4

    the conclusion is beautiful and of course i love both film but digital reached a point when there is no need to consider film anymore , just pace yourself!

  • @benschrader5797
    @benschrader5797 4 ปีที่แล้ว +2

    What a great little documentary! I will shoot film for as long as the medium remains available. I don’t doubt that someday it will go away, but so do all things; even we individuals have finite time to exist. So why not take the time to appreciate those special moments that make us happiest?

    • @steffdetroch7947
      @steffdetroch7947 4 ปีที่แล้ว +3

      The community is growing mate, let's keep this beautiful story going on

  • @jennalee5967
    @jennalee5967 4 ปีที่แล้ว +22

    I look in thrift stores/Goodwill stores/flea markets for vintage unused film rolls to use on 35mm and see how the pics come out after developing

    • @mariogamecrazy
      @mariogamecrazy 4 ปีที่แล้ว +6

      Nice! I go to swap meets. I have a huge bag of expired film. Can't wait to get a film camera and put them to use.

  • @RCAvhstape
    @RCAvhstape 4 ปีที่แล้ว +1

    About 9 years ago I bought an old Minolta twin lens reflex off of ebay for about $100, fully functional but in need of some care. Spent some more money to send it to a guy who restores old Minoltas; he cleaned, lubed, adjusted it, and put a new leatherette skin on it to replace the old crackled one, so it's like I have a bran new 1959 roll film camera, with a super sharp lens and a working light-powered meter. It's been my main camera ever since, been on long trips and hikes to tops of mountains. I can't imagine how much it would sell for now given the prices that guy was quoting in this vid. Looks like I jumped in at the right time.

  • @ULATAN.
    @ULATAN. 4 ปีที่แล้ว +93

    Film gives our photographs a life that digital cannot manufacture.

    • @gregturner2668
      @gregturner2668 4 ปีที่แล้ว +6

      How does it do that?

    • @CaptainPsychopath69
      @CaptainPsychopath69 4 ปีที่แล้ว +14

      That's some pretentious garbage right there. Both formats are great

    • @PastorG16
      @PastorG16 4 ปีที่แล้ว +7

      Real photographers know the difference between true color saturation at 1/250th of a second and wasting time in Photoshop trying to duplicate the beauty of film.

    • @pierrezapata90
      @pierrezapata90 4 ปีที่แล้ว +10

      @@PastorG16 i have a history of countless photographers who have asked me if some of my shots were on film that says otherwise. I understand the physics and chemistry behind film exposure as well as digital sensors and no matter the theory, the real practice, in the end shows so little difference if you replicate it in one form or the other. So instead of pretentiousness, choose a medium or all and enjoy photography.

    • @psych1465
      @psych1465 4 ปีที่แล้ว +2

      CaptainPsychopath But it’s the same with vinyl vs mp3. You might not hear the difference, but you can feel it.

  • @Mindartcreativity
    @Mindartcreativity 4 ปีที่แล้ว +1

    Really cool documentary. I myself started film photography in 2017 after getting "infected" by TH-camrs 😀 I actually started serious, intentional photography on film. The film photography community as whole is a super friendly and helpful community, wether it be on youtube or on instagram or in real life. Let's keep film alive TOGETHER beyond 2020!

  • @Kodachrome40
    @Kodachrome40 4 ปีที่แล้ว +7

    Back in the old analog days you had one camera and you purchased different film stocks to use in that camera. Today with digital the cameras keep changing, making it an endless loop of constantly updating cameras and post processing software.
    Film is something that is real. You can hold it, touch it. Digital is something that is there and can easily vanish.

    • @shannontrainer5857
      @shannontrainer5857 4 ปีที่แล้ว

      Color negatives and slides can fade, due to instability of dyes.

    • @jo_naash
      @jo_naash 4 ปีที่แล้ว

      Digital, however, is something you can print and then it will last as long as film.

    • @boxr_4214
      @boxr_4214 4 ปีที่แล้ว

      @@jo_naash yeah digital photos absolutely last longer than film, there are these things called hard drives. i just like film because it's fun to shoot, there's no practical reason to use it. i suppose resolution is technically better on film for the price but it would just make more sense to have a dslr if the only thing you want is good photos.

    • @ruok3351
      @ruok3351 4 ปีที่แล้ว

      The irony is they still upload it to instagram and make it digital anyway

  • @artysanmobile
    @artysanmobile 4 ปีที่แล้ว +2

    Unlike vinyl or analog tape for music, film has genuinely irreplaceable virtues. No one looks at a great photo or film and criticizes the resolution. There is real magic in film.

  • @juiceboyxd9310
    @juiceboyxd9310 4 ปีที่แล้ว +6

    I think we need to keep film alive forever as it really can be a reminder of how each photo tells a story and is more deliberate and human than any smartphone photo could ever be.

  • @ChuckAbles
    @ChuckAbles 4 ปีที่แล้ว +1

    Appreciated this documentary and glad to see a revival of film shooters; especially among young folks. Myself, I'm 61, grew up with film just as a means to record key life events around me, and fell in love with digital camera's when it burst upon the world by storm. Today I shoot with both medias with equal zeal and when it comes to film I take pleasure in developing the roll using 'Caffenol'. One day, more and likely after I retire here soon, I hope to revive an ol' portable Kodak enlarger giving to me and use it to enlarge my film, instead of scanning.

  • @LEsconz
    @LEsconz 4 ปีที่แล้ว +4

    Getting into film cameras because I’m old enough to hold my dad’s beloved camera. And sick of lifeless, lost phone photos.

  • @user-hs2wu2br47q
    @user-hs2wu2br47q 4 ปีที่แล้ว +2

    Cool video. I recently got myself a Polaroid Step 2 because I was bored & I love it. Thinking about getting another film camera to mess around with. Love the quality. It just has a different feel to it.

  • @eherrmann01
    @eherrmann01 4 ปีที่แล้ว +3

    I have 4 rolls of Portra 400 exposed that I'll be developing this weekend. Long love film!

  • @kylewood8327
    @kylewood8327 2 ปีที่แล้ว +1

    I’m old school too, after watching you young wipper snappers shoot film I’ve gotten the “film” camera bug back. So I dug out my Hasselblad xPan and fired that puppy up again. Still works like a champ.
    Oh the reason why film camera is hot now, because it’s way cooler to do the boring digital.

  • @Miranda-zq3du
    @Miranda-zq3du 4 ปีที่แล้ว +5

    SO AMAZING TO SEE WILLEM HERE YAY!

  • @erwinc.9117
    @erwinc.9117 4 ปีที่แล้ว +1

    Shooting film on the street is a completely different mindset. Your stakes are much higher. This essentially pushes you to try harder and be better, and that's why I choose film.

  • @philipletourneau2012
    @philipletourneau2012 4 ปีที่แล้ว +3

    What a great documentary! I teach film and video production at the post-secondary level and our school still uses motion picture film, in addition to digital capture. Many of my students get hooked on shooting traditional analog stills film shortly after they shoot motion picture film and love it! I'm thrilled to introduce them to the world of analog!

  • @analogjxxk7427
    @analogjxxk7427 4 ปีที่แล้ว +1

    Great Doc, I joined the bandwagon and started shooting film end of 2018 thanks to people like Willem & KingJvpes, and the community on places like instagram is just fantastic. Hopefully this doc will help bring another wave of new faces with more great work to showcase!

  • @pushingfilm
    @pushingfilm 4 ปีที่แล้ว +9

    Inspiring! Great work to everyone involved :)

    • @lilblingking1491
      @lilblingking1491 4 ปีที่แล้ว +2

      Thanks for being part of the analogue movement!

  • @normandong4479
    @normandong4479 3 ปีที่แล้ว

    Love film photography. Love older cameras from the 1960s and 1970s. Always suggest to users to find and use camera techs for clean, lube and adjust (CLA) to restore cameras to spec--worth the effort. Would like to see a database or reference center to help locate good labs that can still process & mount color slide film--the colors and details are incredible. Bravo to film shooters. Nice to see this continue.

  • @lorenhamilton7921
    @lorenhamilton7921 4 ปีที่แล้ว +1

    If you want to get your film developed and scanned for cheap, I'd highly recommend checking out Dexter's Camera. They're a rad lil shop/lab that is helping keep film shootable by offering processing for $5.

  • @rsvisualzz1979
    @rsvisualzz1979 4 ปีที่แล้ว +5

    I just got into film photography a couple weeks ago and I’m ready to get my 1st roll develop

    • @RyanTrostle
      @RyanTrostle 4 ปีที่แล้ว

      Legit the best feeling!

  • @vanheestvisual
    @vanheestvisual 4 ปีที่แล้ว +1

    great video. as someone who adopted film photography a few years ago for all the reasons mentioned in this video... it's nice to see it explained in a clear way like this. I've really loved the challenge of shooting film and I think it has made me a better camera operator.

  • @mtvarisatevzadze2922
    @mtvarisatevzadze2922 4 ปีที่แล้ว +5

    I think film photography is similar to playing vinyls on record players for music.

  • @robertmchugh4639
    @robertmchugh4639 2 ปีที่แล้ว +1

    Film photography always was a serious hobby, for those who had an interest. Digital photography can't sustain a direct personal connection for long.
    It leaves a sort of vacancy. A certain satisfaction, connecting all aspects is missing. Film has that.

  • @mid20s
    @mid20s 4 ปีที่แล้ว +123

    Am here for prince willem .

    • @hannahcroft7708
      @hannahcroft7708 4 ปีที่แล้ว +7

      m e J o r all hail the good prince willem

    • @0.sit.0
      @0.sit.0 4 ปีที่แล้ว +6

      m e J o r all hail our oatmeal boi

    • @camerongutierrez9699
      @camerongutierrez9699 4 ปีที่แล้ว +2

      Blessed be he

  • @nuralidr
    @nuralidr 4 ปีที่แล้ว +1

    As a lover of analog photography, I’m so happy with the increasing presence ☺️

  • @davidfriend5808
    @davidfriend5808 4 ปีที่แล้ว +6

    Dang, now even more people are gonna crowd Accurate Photoshop! Love them

  • @anagalbana
    @anagalbana 2 ปีที่แล้ว

    personally I love analogue photography simply because of the process, im in love with all the different parts analogue film forces you to go through. from consciously shooting every single picture, to the hasty but relaxing process of developing each roll, to scanning it and finally seeing the end product. even if it takes a while between taking the picture and actually seeing it, that's what I love most about this craft

  • @lucaswiman8945
    @lucaswiman8945 4 ปีที่แล้ว +8

    Loved the vid! Pleasant surprise to see my face show up a few times hahah

    • @CarlosPBeltran
      @CarlosPBeltran 4 ปีที่แล้ว +1

      Lucas Wiman thanks for being a part of it! :)

  • @sonygoup
    @sonygoup 4 ปีที่แล้ว +2

    My boys on the NBC!!! Feels good to be a film photographer

  • @gregturner2668
    @gregturner2668 4 ปีที่แล้ว +5

    Very interesting video. I love the way analogue film renders an image and I’m old enough to have grown up on film and given up on it twice now! It’s great that there is still such an interest in it, but I fear that that interest has far less to do with aesthetics and process than it does counterculture and group identity.
    It’s no coincidence that it’s the millennial generation that is most interested in it. That interest represents a counter reaction to their parent’s generation that makes them ‘cool’ and it’s no coincidence that that group identity also coincides with this generation’s obsession with ‘identity politics’, where the value of your contribution is determined far more by your membership of the ingroup than it does the quality of your work. But then to some extent, that’s always been the conflict between the young and the old; it’s not a new phenomenon even if it is a deeply (and disturbingly) resurgent one.
    The substrate on which an image is made determines neither the quality of the resulting image, nor governs the process by which you made it. You can take your time with digital photography just as easily as you can film photography, you just need a little self-discipline, which we all know is something that is harder to have when you’re young and in a hurry.
    In addition, most analogue photographers are not developing the films themselves and the popularity of TH-cam channels that focus on analogue photography is based on digital sharing anyway, so it’s just not true to cite ‘process’ as the main driver for the interest; analogue photography is just as driven by social media as digital is and the scanned results shared over pathetic platforms like Instagram (which are categorically not about ‘photography’). For that you need to hand print and see the results for yourself.
    But perhaps the most egregious aspect of this trend is that its popularity is being driven by otherwise very average photographers. If I list all my current favourite photographers a good many of them are either exclusively analogue or else shoot a lot of film and in all instances I appreciate that their use of film is a part of what I like about their aesthetic. But the current trend isn’t being driven by them; they aren’t the ones with 1m TH-cam subscribers. I really enjoy those channels and every time I watch them I feel the pang to get back into analogue photography (for what would be a third time!) but while the work these photographers share is perfectly good, it’s not excellent, not if we’re being honest about what constitutes truly excellent work. It would be very disappointing if the millennial generation’s aspirations were determined by the current crop of analogue photographer TH-cam channels rather than the likes of Alec Soth, Laura Panack, Richard Rinaldi, Bryan Schutmaat, Kovi Konowiecki et al.

  • @thegrayyernaut
    @thegrayyernaut 4 ปีที่แล้ว +1

    Even though I haven't had good experience with film shooters where I live, most of them act like hip entitled rich kids (and they are rich), I do hope that the Film Renaissance will be a gift that keeps on giving for all the genuine people who truly love and enjoy this art.
    .
    Cheers, a Fujifilm X (digital) user.

  • @paulboccuzzi9160
    @paulboccuzzi9160 4 ปีที่แล้ว +16

    Until you realize Kodak raised their prices Jan 1, 2020 by 40% because they don't foresee this trend continuing past just the next couple years. Great video regardless