The branding and illustrations are so well done! I really appreciate seeing how you go about the prototyping process! I'm from a graphic design background and learning UX design as I work through my first full case study. Your videos have been a great resource. Thank you!
Thank you and I’m so glad!! That’s why I share this stuff - I came from a GD background too and I love showing that you don’t have to pick just one design discipline! You can use ALL your skills :)
Such a helpful walk-through again!! I was wondering how you make the corners of presented artboards rounded and how you put them into device skin? I tried to find some plugins on adobe but no luck
Ah good question! I actually just exported them as PNGs and then brought the PNGs back in, rounded the corners from there, and placed them behind a device frame where the screen portion is transparent :) Hope that answers it!
Incredible video! I too love behind the scenes work because I'm often wondering if the way I go through my design process is like others. So I find it super fascinating to watch how others go through their process. I also learned a lot about my cycle. I hadn't even heard of some of those phases! I would definitely enjoy an app like this! ^^
Thank you!! That’s so good to hear - yes once I learned that this whole “cycle awareness” concept existed, I knew I wanted to do something with it. Such a powerful thing!
Great job, I love your thought process of how you came up with this case study. Faze is a cool name I love the app logo, high fidelity screens and oh yeah definitely Sofia Pro is one of my absolute favorite font styles :)
Maddy does it again! Great case study! I noticed that in your wireframes & designs, you don't use a grid. What are your thoughts on using grids while designing? I find them constraining but then again it helps me with spacing stuff out lol
Good question! Yeah I rarely use grids, especially on mobile. But I do set up some guides so that my margins stay consistent and I leave room for the notch on the iPhone, etc. :)
I love the term you used ‘people’ and not just assume that they all define themselves as women 🙂 very helpful as always, look and feel is great, full process very insightful ✨
Hi Maddy! Thanks for your video. I was wondering how did you create the illustrations? Were they done on illustrator? Also, how long do you typically take to complete one case study? Thank you.
I doodled them on my iPad in Adobe fresco! And for putting together the case study itself after the project is done, usually like 2-3 days. But for the whole project I spent about 3 months - but that’s working about halftime or less since I had lots of other projects going on too :)
Love your content but it's a little crazy that you seem to have bought into the notion that 'woman' is a dirty word. It was very distracting how much you swerved away from that.
I don't believe that 'woman' is a dirty word, AT ALL. I'm proud to be a woman. But in case you didn't know, not all people who ovulate identify as women. It's as simple as that! :)
@@maddybeardUX No I definitely understand the point, I just think it's a bit patronizing to trans women. And I'm not trying to have a go at you by the way, I just think it's an interesting discussion that I don't think is being had. There have always been many women who cannot ovulate. Can you imagine, or have you ever heard of a post-menopausal woman getting up in arms because someone was talking about "women" in reference to period symptoms? Would they have said "what are you talking about!! Do you think I'm not a woman because I can't have a period??" of course not. But now with trans women, were saying "they can't do the mental determination to figure out if a period app would apply to them, so we need to specify that it's for 'people who ovulate'." Prior to the trans movement, if women were ever referred to as "people who ovulate/people with ovaries", it would sound incredibly reductive and objectifying. Why on earth would I want to be defined by my sexual organs?? It feels like women are being erased as an identity when we use language in this way. What is the equivalent for men? People who don't menstruate? Never heard anything close to that. And again, I see this "inclusive language" being used very frequently in the medical sphere, but it's actually EXCLUDING more of the intended group than it's including. E.g. I see videos discussing "women who menstruate" when they really just mean genetically female, and their reactions to medication or procedures. By using this language, they are telling pre/post menopausal women that this information doesn't apply to them, when in reality it still does. Also, by this logic, don't you think it's a bit hurtful to trans women who can have PMS symptoms but don't ovulate? Were you intentionally trying to exclude them from this app?
I see where you’re coming from in some ways, and I appreciate your willingness to have this conversation. I agree it’s important and it’s not talked about enough! I don’t think that inclusive language is patronizing though. I can’t fully put myself in the shoes of a non-binary person, for example, but I can imagine many trans and non-binary folks have felt ostracized over and over by binary language. So in this case where I’m describing an app concept that is for people who have a cycle (meaning they ovulate), I felt like that was a good way to phrase it. When we say things like “prior to the trans movement” I worry we’re missing the point. Trans people were around well before this most recent “movement,” it’s not like a fad. The movement is important because it challenges us to change the way we communicate, among other things. I am FAR from perfect when it comes to these things, but I am trying, because I feel it’s important.
@@maddybeardUX No, I don't think trans people are a fad, and I didn't say the movement wasn't important. You yourself refer to it as a movement in your next sentence, I'm just using it to reference the time scale in which all of this has happened. I support trans right FWIW, but I have my limits and personal beliefs when it comes to common language. It's funny because in the not too distant past, trans people were getting upset with TERFS for referring to women as "people with ovaries" but now that is the more socially acceptable way to refer to them. I feel like the goal post is constantly changing - I could get on board with avoiding slurs, not referring to things as "gay" or even lame, the constant evolution of description of mental abilities (is that even okay to say? no idea), but I feel like I draw a hard line at not being able to say "women". Language IS incredibly important, and that doesn't mean we should always strive for whatever is the least offensive. But it seems like that's what's happening if we don't eventually draw a line. In 20 years I will be saying "hello my fellow (OOPS fellow historically refers to men).. I mean.. hello people. I am happy to (OOPS cant reference a mental state, some people are depressed and emphasizing your own positive mood is insensitive to them).. I mean.. I am seeing you today (OOPS can't say "see" because some people are blind)" You might think this is a ridiculous example but honestly, I think things have already crossed that threshold and this is the direction language is going if we constantly cede to whoever is offended. I understand you are doing your best to do what's right, and I do feel bad for even putting you on the spot for something I see happening on a wider basis, but I feel like "what's right" and "what's socially rewarded" are often conflated these days, especially in media platforms where revenue and ability to make content is closely tied to adhering to a sanctioned ideology. I don't think it's right to relinquish a word that's been used to identify half the population inoffensively because a tiny portion of people feel excluded from that term, especially in favor of a much more complicated phrase. And again, do you know the equivalent for men? Because I sure as hell don't - it's only women who are losing their identity in the medical sphere - we're no longer "women", we're just "people who have [insert sexual organs]". I do not want my entire gender to be defined by our reproductive cycles.
@@maddybeardUX by the way, it's gone full circle. The lancet (very popular medical journal) is now being accused of sexism for referring to women as "bodies with vaginas" (doesn't that term make you feel empowered!) to placate the trans community. This is what happens when we change language to fit the moment. We end up offending more people than we would have originally done if we just used normal language that is easily understood.
love this so much Maddy! I'd use this app for sure
Thanks Charli!! :) Yay!
The branding and illustrations are so well done! I really appreciate seeing how you go about the prototyping process! I'm from a graphic design background and learning UX design as I work through my first full case study. Your videos have been a great resource. Thank you!
Thank you and I’m so glad!! That’s why I share this stuff - I came from a GD background too and I love showing that you don’t have to pick just one design discipline! You can use ALL your skills :)
Nice work MB. Awesome case study with beautiful grey eyes!!
Hey Maddy, love your videos which showcase the behind-the-scenes of your case studies! So helpful.
I'm so glad! Thank you!! :)
Great job Maddy!
Thanks Andres!
Just starting my UX journey and your videos have been SO helpful! Thank you for the amazingness!
You're so welcome! I'm really glad they've been helpful :)
Such a helpful walk-through again!! I was wondering how you make the corners of presented artboards rounded and how you put them into device skin? I tried to find some plugins on adobe but no luck
Ah good question! I actually just exported them as PNGs and then brought the PNGs back in, rounded the corners from there, and placed them behind a device frame where the screen portion is transparent :) Hope that answers it!
Incredible video! I too love behind the scenes work because I'm often wondering if the way I go through my design process is like others. So I find it super fascinating to watch how others go through their process. I also learned a lot about my cycle. I hadn't even heard of some of those phases! I would definitely enjoy an app like this! ^^
Thank you!! That’s so good to hear - yes once I learned that this whole “cycle awareness” concept existed, I knew I wanted to do something with it. Such a powerful thing!
Fantastic Maddy Beard and I wish you all the best for future design work process...
Thank you! You too!
Great job, I love your thought process of how you came up with this case study. Faze is a cool name I love the app logo, high fidelity screens and oh yeah definitely Sofia Pro is one of my absolute favorite font styles :)
Thank you so much!! I’m so glad you like it :) I had a lot of fun with it
Love your videos! Can you do a video on how to present your design from start to finish
Thanks! Great suggestion!
Pls also do read Rtu Vidya by Sinu Joseph.. it's about periods and science behind ancient Indian traditions which are still followed.
Oh interesting!! I'll check this out
Maddy does it again! Great case study! I noticed that in your wireframes & designs, you don't use a grid. What are your thoughts on using grids while designing? I find them constraining but then again it helps me with spacing stuff out lol
Good question! Yeah I rarely use grids, especially on mobile. But I do set up some guides so that my margins stay consistent and I leave room for the notch on the iPhone, etc. :)
I love the term you used ‘people’ and not just assume that they all define themselves as women 🙂 very helpful as always, look and feel is great, full process very insightful ✨
Thank you! 🥰🙏🏼✨
Hi Maddy! Thanks for your video. I was wondering how did you create the illustrations? Were they done on illustrator? Also, how long do you typically take to complete one case study? Thank you.
I doodled them on my iPad in Adobe fresco! And for putting together the case study itself after the project is done, usually like 2-3 days. But for the whole project I spent about 3 months - but that’s working about halftime or less since I had lots of other projects going on too :)
Super helpful video!
I’m so glad!
I love your videos. Thank you for doing this.
Thank you! I’m so glad :)
How can we convert Adobe XD to a real app or website ?
🖤
Love your content but it's a little crazy that you seem to have bought into the notion that 'woman' is a dirty word. It was very distracting how much you swerved away from that.
I don't believe that 'woman' is a dirty word, AT ALL. I'm proud to be a woman. But in case you didn't know, not all people who ovulate identify as women. It's as simple as that! :)
@@maddybeardUX No I definitely understand the point, I just think it's a bit patronizing to trans women. And I'm not trying to have a go at you by the way, I just think it's an interesting discussion that I don't think is being had. There have always been many women who cannot ovulate. Can you imagine, or have you ever heard of a post-menopausal woman getting up in arms because someone was talking about "women" in reference to period symptoms? Would they have said "what are you talking about!! Do you think I'm not a woman because I can't have a period??" of course not. But now with trans women, were saying "they can't do the mental determination to figure out if a period app would apply to them, so we need to specify that it's for 'people who ovulate'."
Prior to the trans movement, if women were ever referred to as "people who ovulate/people with ovaries", it would sound incredibly reductive and objectifying. Why on earth would I want to be defined by my sexual organs?? It feels like women are being erased as an identity when we use language in this way. What is the equivalent for men? People who don't menstruate? Never heard anything close to that. And again, I see this "inclusive language" being used very frequently in the medical sphere, but it's actually EXCLUDING more of the intended group than it's including. E.g. I see videos discussing "women who menstruate" when they really just mean genetically female, and their reactions to medication or procedures. By using this language, they are telling pre/post menopausal women that this information doesn't apply to them, when in reality it still does.
Also, by this logic, don't you think it's a bit hurtful to trans women who can have PMS symptoms but don't ovulate? Were you intentionally trying to exclude them from this app?
I see where you’re coming from in some ways, and I appreciate your willingness to have this conversation. I agree it’s important and it’s not talked about enough!
I don’t think that inclusive language is patronizing though. I can’t fully put myself in the shoes of a non-binary person, for example, but I can imagine many trans and non-binary folks have felt ostracized over and over by binary language.
So in this case where I’m describing an app concept that is for people who have a cycle (meaning they ovulate), I felt like that was a good way to phrase it.
When we say things like “prior to the trans movement” I worry we’re missing the point. Trans people were around well before this most recent “movement,” it’s not like a fad. The movement is important because it challenges us to change the way we communicate, among other things.
I am FAR from perfect when it comes to these things, but I am trying, because I feel it’s important.
@@maddybeardUX No, I don't think trans people are a fad, and I didn't say the movement wasn't important. You yourself refer to it as a movement in your next sentence, I'm just using it to reference the time scale in which all of this has happened. I support trans right FWIW, but I have my limits and personal beliefs when it comes to common language.
It's funny because in the not too distant past, trans people were getting upset with TERFS for referring to women as "people with ovaries" but now that is the more socially acceptable way to refer to them. I feel like the goal post is constantly changing - I could get on board with avoiding slurs, not referring to things as "gay" or even lame, the constant evolution of description of mental abilities (is that even okay to say? no idea), but I feel like I draw a hard line at not being able to say "women". Language IS incredibly important, and that doesn't mean we should always strive for whatever is the least offensive. But it seems like that's what's happening if we don't eventually draw a line. In 20 years I will be saying "hello my fellow (OOPS fellow historically refers to men).. I mean.. hello people. I am happy to (OOPS cant reference a mental state, some people are depressed and emphasizing your own positive mood is insensitive to them).. I mean.. I am seeing you today (OOPS can't say "see" because some people are blind)" You might think this is a ridiculous example but honestly, I think things have already crossed that threshold and this is the direction language is going if we constantly cede to whoever is offended.
I understand you are doing your best to do what's right, and I do feel bad for even putting you on the spot for something I see happening on a wider basis, but I feel like "what's right" and "what's socially rewarded" are often conflated these days, especially in media platforms where revenue and ability to make content is closely tied to adhering to a sanctioned ideology. I don't think it's right to relinquish a word that's been used to identify half the population inoffensively because a tiny portion of people feel excluded from that term, especially in favor of a much more complicated phrase. And again, do you know the equivalent for men? Because I sure as hell don't - it's only women who are losing their identity in the medical sphere - we're no longer "women", we're just "people who have [insert sexual organs]". I do not want my entire gender to be defined by our reproductive cycles.
@@maddybeardUX by the way, it's gone full circle. The lancet (very popular medical journal) is now being accused of sexism for referring to women as "bodies with vaginas" (doesn't that term make you feel empowered!) to placate the trans community. This is what happens when we change language to fit the moment. We end up offending more people than we would have originally done if we just used normal language that is easily understood.