As a traditional pianist and composer, my belief is that the human element in composition better be there in order to stand out from the competition, which in this case is AI. Whether you use midi samplers like Kontakt or you mic up every instrument, you still have to have a good heart and soul in your compositions in order to stand out. You also have to know if you're going to use the sampler, how an instrument such as a violin is actually played by a real player. Doing this will make you able to be unique and stand out from the competition.
This makes me feel very hopeful, thankyou for your upbeat vibe and positive vision for the future. Wish I could join you in LA, I really would have loved that but i will be online with all of you, thanks for making it happen. Your'e a good man Jesse. Thx. K
I'm coming from a different perspective. I recently considered the option of creating music for music production libraries. My main goal is writing music for film and custom music for ad agencies and such, which from my perspective, AI won't be able to replicate as easily as tempo-based, loop-based music. For me, the timing seems good because I have not invested a lot of time making music for music production libraries, but I have also not given up hope on the idea of making time to see how it goes. I am also a big believer in making real, human connections. Even if we do go the route of "Her" - this is a movie reference -- we should always find ways to help support each other in this industry of music and music production!
I think its interesting how different niches react to AI. We really only care about the industry we are in. A Coders - AI is gonna replace me cuz of no code app builders. Graphic Artist - AI art is gonna replace me Copywriters - AI is gonna replace me. And yet all of these jobs are still around. We just need to find a way to pivot and adapt.
Yes I most always add a recorded instrument or original sound to my tracks and I sing as well and I think it does make a tiny difference, so I will keep going until I can’t and keep a look out for new opportunities
AI music has caused me to switch from hip-hop/trap beats to learning how to make trailer music. I feel like trailer music will be harder for AI to replicate due to its complexity and how emotionally driven it is. Thanks for covering this topic so closely!
Sooner or later everything will be able to be replicated by AI as long as it exists online in a audio form. AIVA is composing like williams already and it's doing baby steps. Image 10 years later. Personally i think the only solution is to create special intellectual property laws for it.
You've hit the nail on the head. There's a tremendous drive to save money, with large companies historically resorting to layoffs and outsourcing. But there's a stronger push to produce innovative, high-quality work and maintain social responsibility. I believe that many companies are trying to balance the introduction of AI with the preservation of the human touch, particularly in a climate of skepticism regarding AI's societal impact. No generative AI can currently rival a skilled human composer who crafts thoughtful, soulful music. Composing and listening to music involves a complex neural network known as the "phonological loop" that AI doesn't yet comprehend, and this may be why it lags behind GenAI visual art so much. Significant advancements would be needed to recreate this intricate process. Much of my music has a neo-romantic feel, regardless of whether I'm composing with an orchestra, using synth/band elements, or a hybrid approach. This could work in my favor, as AI lacks the ability to create music with genuine meaning, a hallmark of human sentience. When it comes to GENERAL AI, I believe that it could indeed replace composers, but only when it achieves a level of sentience, enabling it to observe, feel, and think, even if only simulated. However, this level of AI is likely decades away, so I wouldn't sweat that much. Make stuff that has an unmistakable human element to it. Soulful, elicits a clear and immediate emotion. And we'll be a couple of steps ahead at least.
Music as a product has been my focus since I got seriously into production back in 2020. Now and to some extents influenced by this video, that is for sure no longer the case.I’ll also most likely move my music production more to the side hustle side of the picture than it was before, and also focus a lot more in building connections with potential collaborators and teaming up with vocalist that feel inspired by my instrumentals. I’m switching from aiming to be a part time composer for sync to a hobbyist artist that creates for fun and doesn’t aim to make a living or a big passive income down the road. Engineering for a living as I’ve been doing for more than 2 decades will be just fine.
When I first started checking out modern sync licensing a few years ago I was hearing a lot of - “listen to TV and hear what they’re using so you can know what music to create.” That felt counterintuitive to me because, how much trap music and whistling along to ukuleles could there be a sustained demand for? Instead I’ve tried to figure out what my unique voice is, and then develop that across genres. I’ve placed a bunch of my music with a library, but no placements yet. I’m going to keep being me and let the chips fall where they may. I’m deep into creating 4 albums of music that reflects that ethic. Maybe my sound will be a sound that connects with a film, TV or video game creator? If not, then this has been one great excuse to figure out who I really am, and to express myself as authentically as possible. To be continued….
Thank you for taking the time to explain all of this AI stuff to us. As a classically trained musician who has some university composition training, is a multi-instrumentalist etc, I feel I can provide more of that human touch to my music. However, I think it's worth becoming more of a "jobbing" musician and thinking about multiple streams like live performance and teaching that can help to supplement an income while waiting for sync libraries settle down into some kind of AI standard.
I certainly understand that concern and need to create outside sources of music income, but I don't think there will be an "AI standard" - things will continually shift/evolve as the tech progresses. We need to move WITH these changes to remain relevant.
Well done. I thinkyou have found a legitimate niche to focus on. One thing that you mentioned that I think will warrant more attention as time goes on is the use of the AI tools by us. AI tools will certainly be some of the most cutting edge tools in the future for music production. I think the savy music production software companies will start to incorporate AI into their softwre, making our current software tools more effective. Other ways of using our current tools along with AI will also emerge to make our creative process faster and easier. Also other tools will emerge to enable us to reach the sought after premium "organic" more effectively, and also to produce the "organic futuristic" sound that I think will become a sought after style. In any case not using the new tools that emerge that help us acieve our goals more effectively would be a pretty big mistake.
Just as I started to get placements after working so hard the last 4 to 5 years AI wants to disrupt my vision. I will do what ever I have to to make adjustments. I’m not a musician and don’t play any instruments but I will figure it out. My relationships may save me. Only time will tell. Trailer music has always fascinated me but I always believed you had to be a real musician to get into to it . Thanks Jesse
Hey Jesse, very interesting thoughts. On your last note, do you think learning expressive instruments such as violin or saxophone could be a strategy that composers should focus more on? Do you think that going back to more acoustic craft if coupled with some good tech skills is the best way to anticipate the future? However, I don't see how an AI could replicate the voice of Grimes or Oasis and not being able to replicate accurately a violin or saxophone.
I took a positive feeling from your video. I was a bit down about AI and sync because, whilst I’ve spent decades composing instrumentals for the love of it, I recently decided I want to really make a go of production music, then this AI thing reared its ugly head, and that naturally caused me concern. Your No2 prediction, about the more sophisticated, more organic, compositions and arrangements being the standouts in the contest against AI, gave some hope and inspiration to press on.
I’m definitely having some mixed feelings about this. I have just gotten to a point where I am pretty certain that my music is DEFINITELY ready for licensing and now I’m going to have to start from scratch but, you have to adapt if you want to survive right? I’m definitely glad that I didn’t just shrug this issue off as I almost did. My tracks are getting to a point where I can leave the Sync Pro Feedback group and I think I will probably switch over to the Sync Academy side so I can complete with the AI potion of things.
One thing that occurred to me, and it’s probably already been stated, AI is completely derivative of human work right? We feed it music and then it can get really good at mimicking it. But can it actually innovate? Musical styles get stale after awhile. If people are pushing the styles forward, it seems like the innovators will always be ahead and AI will be behind. Seems like a win for those people that are very creative
Here's a prediction for you: The more innovative DAW manufacturers such as Presonus, Steinberg, for example, will incorporate AI in their upgrades, which will be a boon to us composers and producers. The same for companies such as Slate Digital and Waves, UA, etc.
What about intellectual property? Who owns A.I. created music? Will there be a serious film/series production company that will give 1-10 millions per episode/film to gamble with copyright problems in the future to buy an AI created music that noone knows what will happen in the future about it? For micro licensing, web small budget productions, ads, that are already buying non exclusive stuff, they don't care. Either they're ignorant, or they don't care that their video might get blocked a few years later when the digital id advances and gets more serious with who owns what, and if you have bough a license for it.
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As a traditional pianist and composer, my belief is that the human element in composition better be there in order to stand out from the competition, which in this case is AI. Whether you use midi samplers like Kontakt or you mic up every instrument, you still have to have a good heart and soul in your compositions in order to stand out. You also have to know if you're going to use the sampler, how an instrument such as a violin is actually played by a real player. Doing this will make you able to be unique and stand out from the competition.
Absolutely! Having those skills for how to emulate live instruments will be key!
I’m ready. Let’s go. This is what I want to do and I’m not giving up 👍🏾
This makes me feel very hopeful, thankyou for your upbeat vibe and positive vision for the future. Wish I could join you in LA, I really would have loved that but i will be online with all of you, thanks for making it happen. Your'e a good man Jesse. Thx. K
I'm coming from a different perspective. I recently considered the option of creating music for music production libraries. My main goal is writing music for film and custom music for ad agencies and such, which from my perspective, AI won't be able to replicate as easily as tempo-based, loop-based music.
For me, the timing seems good because I have not invested a lot of time making music for music production libraries, but I have also not given up hope on the idea of making time to see how it goes.
I am also a big believer in making real, human connections. Even if we do go the route of "Her" - this is a movie reference -- we should always find ways to help support each other in this industry of music and music production!
Yes, human connections and relationships are KEY to remaining relevant in the future!
I think its interesting how different niches react to AI. We really only care about the industry we are in. A
Coders - AI is gonna replace me cuz of no code app builders.
Graphic Artist - AI art is gonna replace me
Copywriters - AI is gonna replace me.
And yet all of these jobs are still around. We just need to find a way to pivot and adapt.
What a GREAT point! I'm sure all the TV networks are concerned about losing THEIR jobs too!
Yes I most always add a recorded instrument or original sound to my tracks and I sing as well and I think it does make a tiny difference, so I will keep going until I can’t and keep a look out for new opportunities
Yay for prediction number two. I’m sticking with it. Thanks Jesse.
What a time to be new to sync or excuse to switch things up. Starting out now with fresh challenges and new tools is exciting! 💜
I like that frame!
Very interesting! Thanks for sharing 🤟
AI music has caused me to switch from hip-hop/trap beats to learning how to make trailer music. I feel like trailer music will be harder for AI to replicate due to its complexity and how emotionally driven it is. Thanks for covering this topic so closely!
That's a good way to stay relevant. I like tell people. "AI isn't replacing Hans Zimmer"
nice idea!!
Prob a smart idea. Traditional Hip Hop is DEF gonna get disrupted fairly early by AI music.
Sooner or later everything will be able to be replicated by AI as long as it exists online in a audio form.
AIVA is composing like williams already and it's doing baby steps. Image 10 years later.
Personally i think the only solution is to create special intellectual property laws for it.
You've hit the nail on the head.
There's a tremendous drive to save money, with large companies historically resorting to layoffs and outsourcing. But there's a stronger push to produce innovative, high-quality work and maintain social responsibility. I believe that many companies are trying to balance the introduction of AI with the preservation of the human touch, particularly in a climate of skepticism regarding AI's societal impact.
No generative AI can currently rival a skilled human composer who crafts thoughtful, soulful music. Composing and listening to music involves a complex neural network known as the "phonological loop" that AI doesn't yet comprehend, and this may be why it lags behind GenAI visual art so much. Significant advancements would be needed to recreate this intricate process.
Much of my music has a neo-romantic feel, regardless of whether I'm composing with an orchestra, using synth/band elements, or a hybrid approach. This could work in my favor, as AI lacks the ability to create music with genuine meaning, a hallmark of human sentience.
When it comes to GENERAL AI, I believe that it could indeed replace composers, but only when it achieves a level of sentience, enabling it to observe, feel, and think, even if only simulated. However, this level of AI is likely decades away, so I wouldn't sweat that much.
Make stuff that has an unmistakable human element to it. Soulful, elicits a clear and immediate emotion. And we'll be a couple of steps ahead at least.
I feel good about it all. Look forward to the new content.
Thanks Jesse, I can't express how happy I am that you're making these AI videos! Sync Academy has been a total life changer for me too!
Thanks Theo - I'm glad you're feeling good about this direction!
Excellent analysis.
Music as a product has been my focus since I got seriously into production back in 2020. Now and to some extents influenced by this video, that is for sure no longer the case.I’ll also most likely move my music production more to the side hustle side of the picture than it was before, and also focus a lot more in building connections with potential collaborators and teaming up with vocalist that feel inspired by my instrumentals. I’m switching from aiming to be a part time composer for sync to a hobbyist artist that creates for fun and doesn’t aim to make a living or a big passive income down the road. Engineering for a living as I’ve been doing for more than 2 decades will be just fine.
When I first started checking out modern sync licensing a few years ago I was hearing a lot of - “listen to TV and hear what they’re using so you can know what music to create.” That felt counterintuitive to me because, how much trap music and whistling along to ukuleles could there be a sustained demand for? Instead I’ve tried to figure out what my unique voice is, and then develop that across genres.
I’ve placed a bunch of my music with a library, but no placements yet. I’m going to keep being me and let the chips fall where they may. I’m deep into creating 4 albums of music that reflects that ethic. Maybe my sound will be a sound that connects with a film, TV or video game creator? If not, then this has been one great excuse to figure out who I really am, and to express myself as authentically as possible. To be continued….
Thank you for taking the time to explain all of this AI stuff to us. As a classically trained musician who has some university composition training, is a multi-instrumentalist etc, I feel I can provide more of that human touch to my music.
However, I think it's worth becoming more of a "jobbing" musician and thinking about multiple streams like live performance and teaching that can help to supplement an income while waiting for sync libraries settle down into some kind of AI standard.
I certainly understand that concern and need to create outside sources of music income, but I don't think there will be an "AI standard" - things will continually shift/evolve as the tech progresses. We need to move WITH these changes to remain relevant.
So how will there be a premium standard we'll achieve that's better than AI if there isn't an AI standard that it can't go above?
Well done. I thinkyou have found a legitimate niche to focus on. One thing that you mentioned that I think will warrant more attention as time goes on is the use of the AI tools by us. AI tools will certainly be some of the most cutting edge tools in the future for music production. I think the savy music production software companies will start to incorporate AI into their softwre, making our current software tools more effective. Other ways of using our current tools along with AI will also emerge to make our creative process faster and easier. Also other tools will emerge to enable us to reach the sought after premium "organic" more effectively, and also to produce the "organic futuristic" sound that I think will become a sought after style. In any case not using the new tools that emerge that help us acieve our goals more effectively would be a pretty big mistake.
Def gonna be a part of my "AI-proofing our music" tutorials!
I laughed out loud when you pointed out that no one even notices the music we create in these shows 😆sad but true lol
Sometimes we gotta keep it real!
Just as I started to get placements after working so hard the last 4 to 5 years AI wants to disrupt my vision. I will do what ever I have to to make adjustments. I’m not a musician and don’t play any instruments but I will figure it out. My relationships may save me. Only time will tell. Trailer music has always fascinated me but I always believed you had to be a real musician to get into to it . Thanks Jesse
Hey Jesse, very interesting thoughts. On your last note, do you think learning expressive instruments such as violin or saxophone could be a strategy that composers should focus more on? Do you think that going back to more acoustic craft if coupled with some good tech skills is the best way to anticipate the future? However, I don't see how an AI could replicate the voice of Grimes or Oasis and not being able to replicate accurately a violin or saxophone.
We'll get into all those kinds of details in my future videos on the subject - stay tuned!
🔥🔥🔥🔥🔥 LFG😤!! WE LEARN UNTIL AND ADAPT TO ATTACK!!!
I took a positive feeling from your video. I was a bit down about AI and sync because, whilst I’ve spent decades composing instrumentals for the love of it, I recently decided I want to really make a go of production music, then this AI thing reared its ugly head, and that naturally caused me concern. Your No2 prediction, about the more sophisticated, more organic, compositions and arrangements being the standouts in the contest against AI, gave some hope and inspiration to press on.
Glad to hear that! Premium music here we come!
I’m definitely having some mixed feelings about this. I have just gotten to a point where I am pretty certain that my music is DEFINITELY ready for licensing and now I’m going to have to start from scratch but, you have to adapt if you want to survive right?
I’m definitely glad that I didn’t just shrug this issue off as I almost did. My tracks are getting to a point where I can leave the Sync Pro Feedback group and I think I will probably switch over to the Sync Academy side so I can complete with the AI potion of things.
Just take it one day at a time. We will all need to level up our skills in the coming months and years.
One thing that occurred to me, and it’s probably already been stated, AI is completely derivative of human work right? We feed it music and then it can get really good at mimicking it. But can it actually innovate? Musical styles get stale after awhile. If people are pushing the styles forward, it seems like the innovators will always be ahead and AI will be behind. Seems like a win for those people that are very creative
Here's a prediction for you:
The more innovative DAW manufacturers such as Presonus, Steinberg, for example, will incorporate AI in their upgrades, which will be a boon to us composers and producers. The same for companies such as Slate Digital and Waves, UA, etc.
Let's hope so!
What about intellectual property? Who owns A.I. created music? Will there be a serious film/series production company that will give 1-10 millions per episode/film to gamble with copyright problems in the future to buy an AI created music that noone knows what will happen in the future about it?
For micro licensing, web small budget productions, ads, that are already buying non exclusive stuff, they don't care. Either they're ignorant, or they don't care that their video might get blocked a few years later when the digital id advances and gets more serious with who owns what, and if you have bough a license for it.
Great questions! I will start to talk about those issues in tomorrow's video - come back and watch it!
@@SyncMyMusic I watch all your videos anyway! Can't wait
Hopeful
😳😊