Not What You Think! The TRUTH About Swiss Made Watches - Watch and Learn #93

แชร์
ฝัง
  • เผยแพร่เมื่อ 25 ส.ค. 2024
  • What does Swiss Made mean, exactly? You may have heard rumblings, I even did my own video on it years ago. But today I will dive deeper into the crazy, tangled web of what exactly does Swiss Made mean.
    For this video, I reference heavily the FHS, the Federation of the Swiss Watch Industry. You can find them online at WWW.FHS.CH.
    You can read the document yourself, and make your own determination at: www.fhs.swiss/...
    If you liked the video, why not pay the store a visit!
    You can find us at: www.LongIslandWatch.com
    Leave your comments down below.
    Instagram: / longislandwatch
    Facebook: / islandwatch
    Thank you for watching!

ความคิดเห็น • 408

  • @islandwatch
    @islandwatch  6 หลายเดือนก่อน +53

    I'm gonna hijack and pin my own comment. I could put this in the description, but I have my doubts of how much that is read!
    Everything I speak about in this video comes from FHS.CH, the Swiss Watch Federation. I left links to the docs in the description, you should read them in you're interested.
    My intention here is to have fun, and of course, educate. Many people will say "well, it's all a lie". For some, that is probably a true statement. But I will say a majority of brands keep it real and do their best to provide a Swiss made product. Are there brands who are gaming the system? Sure. But there's loads of good actors.
    Lastly, I will say this. . . it speaks volumes that the Swiss had to create a 37 page document about what defines a Swiss watch (keep in mind, this is just watches, not cars, not electronics, nothing. . .). The Swiss Made moniker on watches is supremely important to the Swiss economy, and this document shows this.

    • @DonaldoJTrumpet
      @DonaldoJTrumpet 6 หลายเดือนก่อน

      Well, of course it's not about cars or electrics, Duh. The Swiss aren't very good at that. What they are very good at is convincing people that ugly, boring watches made by people with no flair for design or inovation, are worth buying at massively inflated prices. It's a scam, same as the super car market. You have to buy many, many models ( which will depreciate enormously as soon as you have bought them) to convince them you are "worth" selling to, before they will let you on the waiting list for what you really want. Do yourself a favour.

    • @georgecupac1202
      @georgecupac1202 6 หลายเดือนก่อน

      I received your skeleton watch and it's awesome.
      Great job 👍.

    • @clifforddriver9434
      @clifforddriver9434 6 หลายเดือนก่อน +1

      It's BS. You simply don't have to be Swiss in order to purchase the Swiss making watch equipment. And magically appear in Japan or China making quality watches. Or is that part of the industry manipulated the same way. These people are trying to control the resale value. And like most capitalist. Trying to keep the competition at bey.

    • @secfeed6987
      @secfeed6987 6 หลายเดือนก่อน

      Hey I respect and understand this is coming from their documentation. I got nothing against you or your channel. But I understand how the world works, I have zero faith in that document and their standards. It's no different from the fashion industry. It's merely a ploy to part you from your money. It's really kind of silly and am surprised no one can see through the bullshit.

  • @Artificial-Stupidity
    @Artificial-Stupidity 6 หลายเดือนก่อน +32

    This is why I like Marc: he's not a shady business guy. 👍 There is no point making this sort of video for him, but It's very considerate that he does.

    • @ianjohnhorwood2605
      @ianjohnhorwood2605 6 หลายเดือนก่อน

      oh yeah , i got sent a different horrible watch than what i had ordered a few years back . Wouldn't trust him with a barge pole . His business practice made me not trust his business practice , period .

  • @alvinmick218
    @alvinmick218 6 หลายเดือนก่อน +26

    I was vaguely aware that being Swiss made was not totally made in Switzerland but I had no idea of how diluted “Swiss made” could really be. Great presentation! 🥃

    • @islandwatch
      @islandwatch  6 หลายเดือนก่อน +7

      Thank you

  • @jtec99
    @jtec99 6 หลายเดือนก่อน +36

    Thanks for truth in production brother. First time I've ever personally seen someone pull back the curtain.

    • @mohnnadmercedes8246
      @mohnnadmercedes8246 6 หลายเดือนก่อน +3

      Tudor recently romeved Swiss word on bracelet guess where they come from 🙄🤔

    • @islandwatch
      @islandwatch  6 หลายเดือนก่อน +4

      thanks for watching.

  • @paulcaskey
    @paulcaskey 6 หลายเดือนก่อน +101

    Let's face it. I didn't need a new watch, but I WANTED a new watch. So I just bought my first Islander.

    • @ProjectSerpo90
      @ProjectSerpo90 6 หลายเดือนก่อน +12

      Love the advertisement. I definitely don’t need and more watches. But i wanted a new watch so i bought a Squale from Marc. Now im eyeing up another one.

    • @bsbullshit2024
      @bsbullshit2024 6 หลายเดือนก่อน +7

      Welcome to the club. I got two already :)

    • @drnick40
      @drnick40 6 หลายเดือนก่อน +3

      😂😂😂

    • @MrBacchus18
      @MrBacchus18 6 หลายเดือนก่อน +3

      Actually nobody needs a watch this isn't 1985

    • @bsbullshit2024
      @bsbullshit2024 6 หลายเดือนก่อน +10

      @@MrBacchus18 My guess is that you never served in the military or anyone that is closed to you did

  • @poomsiraprapasiri8448
    @poomsiraprapasiri8448 6 หลายเดือนก่อน +18

    I’m from Thailand and while doing some research for work I found that one of the top export categories FROM Thailand TO Switzerland are watches and watch components. I know there is some watchmaking industry here, as a proud owner of WISE and other Thailand-made (assembled?) Casios and Seikos, but I had no idea it is that big.

    • @SubCapt
      @SubCapt 6 หลายเดือนก่อน +8

      Yup. Movement manufacturer Ronda has a major production plant in Thailand, for example.

  • @doohantallywhack8267
    @doohantallywhack8267 6 หลายเดือนก่อน +52

    How about made in japan requirements next?

    • @islandwatch
      @islandwatch  6 หลายเดือนก่อน +39

      I'm not sure they are published. But I'll look.

    • @efreutel
      @efreutel 6 หลายเดือนก่อน +3

      👍👍👍

    • @blethook
      @blethook 6 หลายเดือนก่อน +2

      @@islandwatch They are similar to "Made in Swiss" requirements, if not more lax.

    • @johnvienna3422
      @johnvienna3422 6 หลายเดือนก่อน +3

      Yes, please do! I have several JDM Seikos, and I'd love to know to what extent they're actually Made in Japan​@@islandwatch

    • @SubCapt
      @SubCapt 6 หลายเดือนก่อน +3

      @@blethook more lax indeed. Made in Germany and Made in France too are more lax.

  • @ge48421
    @ge48421 6 หลายเดือนก่อน +7

    If you’re the owner of a movement manufacturer like the Swatch group is you can manipulate the pricing of the movements to get to 60% too, so Tissot makes less of a profit and ETA makes a bit more. I’m sure you can get an external accountant like PWC to approve it if you are creative enough.

  • @saleendriver
    @saleendriver 6 หลายเดือนก่อน +43

    And for the 93rd time, we are all smarter. Excellent video sir.

    • @islandwatch
      @islandwatch  6 หลายเดือนก่อน +2

      You got that right!

  • @Matt-li6gn
    @Matt-li6gn 6 หลายเดือนก่อน +3

    The 60% gig has been going on for a long time. Would be interesting to know what proportion of parts manufactur and assembly is required for the movement to qualify.

  • @IlDiavolo2515
    @IlDiavolo2515 6 หลายเดือนก่อน +9

    Excellent video as always, Marc. Hey wait, is that a bottle of Sriracha hot sauce on the shelf? Lol.

  • @pittss2c601
    @pittss2c601 6 หลายเดือนก่อน +3

    Outside movements is a Swiss thing. That’s one reason why I like Japanese watches. They are almost always in-house movements such as Casio G Shock and Grand Seiko.

    • @stevens1041
      @stevens1041 6 หลายเดือนก่อน

      Kurono didn’t make its own movements.

    • @mstcrow5429
      @mstcrow5429 6 หลายเดือนก่อน

      Don't care if in or not. Wasn't even really a thing until the 1980s, I believe.

    • @victormarrotti2575
      @victormarrotti2575 6 หลายเดือนก่อน

      Personally as long as the watch does what I want it to do then I don't care if it was made on the moon.

    • @3581tossit
      @3581tossit 6 วันที่ผ่านมา

      Orient

  • @johnmonachelli5256
    @johnmonachelli5256 6 หลายเดือนก่อน +35

    Probably why so many bracelets look like an afterthought

    • @islandwatch
      @islandwatch  6 หลายเดือนก่อน +5

      perhaps

    • @dandahl5964
      @dandahl5964 6 หลายเดือนก่อน

      Which ones?

  • @adk7962
    @adk7962 6 หลายเดือนก่อน +7

    It’s like three crown monte….🤔. Always enjoys Professor Marc’s lessons.

  • @WaterJake
    @WaterJake 6 หลายเดือนก่อน +2

    Do assembly costs also count as part of the 60% costs? The high cost of Swiss labor would far outweigh the costs of a third party off-the-shelf movement and make it even easier to reach the required quita.

    • @3581tossit
      @3581tossit 6 วันที่ผ่านมา

      Exactly!

  • @natedogg5386
    @natedogg5386 6 หลายเดือนก่อน +3

    Very interesting video concept, also very educational. Thankyou much Marc!! Keep up the great work!!

  • @mihais7183
    @mihais7183 6 หลายเดือนก่อน +3

    Good stuff Marc, but there are other swiss calibre makers like La Joux-Perret, Soprod, Kenissi and STP just to name a few.

  • @cdeaker
    @cdeaker 5 หลายเดือนก่อน

    Saw some watches by NWC / navalwatches with “Swiss Mov’t” on the dial: immediately thought of what you said 07:00

  • @derekcarroll7524
    @derekcarroll7524 3 หลายเดือนก่อน

    Just picked up my new islander watchb I live in England so...its worth it the watches are great,
    Next time I'm coming to get it.

  • @KB-vf4gz
    @KB-vf4gz 4 หลายเดือนก่อน

    Thank you for explaining ! Great information

  • @andrebreuer3264
    @andrebreuer3264 5 หลายเดือนก่อน

    Thank you for this video, Marc. Truth to be told 😉
    This is also a reason for me not to overrate this Swiss Made stuff. Whenever I see a new brand that claims to be swiss my alarm bells are ringing.

  • @FestinaWatch
    @FestinaWatch 5 หลายเดือนก่อน

    Interesting video, nice calculation and good explanation. 🙂 It's more strange for me that there are guys pretending to be watch enthusiast for many years and buying expensive watches without knowing actually what "Swiss Made" means... Anyway. However that's one reason I prefer brands with good traditions in the watchmaking, quality and even history with Swiss origin than a watch with "Swiss Made" written on the dial.
    Ronda also are producing quartz movements by the way 🙂

  • @el_puma_real
    @el_puma_real 6 หลายเดือนก่อน

    I’m really enjoying these educational/informative videos I’m seeing on YT lately. Great content here that reminds me of the stuff Mike from ‘ This watch, That watch’ makes. Hope to see more.

  • @JogBird
    @JogBird 6 หลายเดือนก่อน +11

    there are equally made watches from all around the world.. what happened was Switzerland stayed neutral in WW2 and they were able to preserve their watch making industry while everyone around them was literally decimated... post WW2 they were the only game in town for mechanical watches..

    • @sinesaii
      @sinesaii 6 หลายเดือนก่อน +4

      The US watch industry was untouched. It died because the Swiss had an undervalued currency under Bretton-Woods.

    • @bigbodykarate6403
      @bigbodykarate6403 6 หลายเดือนก่อน +1

      ????? what are you talking about lmao you straight up made up lies lmao .

    • @islandwatch
      @islandwatch  6 หลายเดือนก่อน +4

      The USA was the king of watches, nobody touched them, and they died.

    • @BAF605
      @BAF605 6 หลายเดือนก่อน

      Hamilton and others made over a million timepieces in USA during WW2 for military use. British watchmakers to a much lesser extent made watchers for the military throughout WW2. I presume Seiko made watches for the Japanese forces and I think they've done reasonably well since WW2. The German watch industry provided watches for the military, survived WW2, continued in East and West Germany and thrives to this date. A very inaccurate statement

  • @tjanders9863
    @tjanders9863 4 หลายเดือนก่อน

    Great video !! So Informative !!! Thanks Marc

  • @frostygill
    @frostygill 6 หลายเดือนก่อน

    Well, I watched the whole video!! I’ve now reached a level of Watch Nerditidy that I previously had judged inconceivable. Marc, you are so relatable and kind and informative that I actually stayed for the whole 15 minutes!! With my cute adult adhd, that’s saying something. Anyhoo, my first Islander watch will arrive next week!!!! Yahoo!!! Thanks, Marc!

  • @POLO8072
    @POLO8072 6 หลายเดือนก่อน +1

    Important to note too that the assembly and QC of the watch are usually included in the manufacturing costs, which sometimes can be extremely expensive in themselves.

    • @Bob_Smith19
      @Bob_Smith19 6 หลายเดือนก่อน +4

      And those numbers can go through creative accounting to make sure they reach the 60% threshold.

    • @islandwatch
      @islandwatch  6 หลายเดือนก่อน +1

      Yes, you can get creative, and in my example, I'm doing it myself. Just a fun exercise.

  • @sinjinadams2862
    @sinjinadams2862 6 หลายเดือนก่อน +4

    So basically I can buy one of the higher end Chinese/AliExpress watches that offers a Sellita or ETA movement and other than the fact that it wasn't assembled in Switzerland would be just as Swiss as some Swiss made watches.

    • @nickfowler515
      @nickfowler515 6 หลายเดือนก่อน

      More or less, depending on how quality control compares. Pay a little more for a microbrand (or an Islander, seeing as how we're here) that offers some assurances in that regard and you're good to go, in my opinion.

    • @Bob_Smith19
      @Bob_Smith19 6 หลายเดือนก่อน

      Truth

    • @K_j_M
      @K_j_M 6 หลายเดือนก่อน

      Pretty much. The only different is the nationality of the fingerprints in the case

    • @hugejohnson5011
      @hugejohnson5011 6 หลายเดือนก่อน

      Big yes to that.

    • @islandwatch
      @islandwatch  6 หลายเดือนก่อน +3

      Yes, but you gotta pay attention to QC as the Swiss are much more stringent.

  • @30kHunter76
    @30kHunter76 6 หลายเดือนก่อน

    It’s been a little bit since I’ve watched one of your videos. Camera quality has improved and looks great in the last couple that I’ve watched. Great topic and thanks for the info.

    • @islandwatch
      @islandwatch  6 หลายเดือนก่อน +1

      thanks so much, welcome back!

  • @michaelj8793
    @michaelj8793 6 หลายเดือนก่อน +1

    Thanks for sharing as always I appreciate the dedication that you put into Islander watches and your company overall Be well Godspeed and of course Wheels Up my friend 👍

    • @islandwatch
      @islandwatch  6 หลายเดือนก่อน +1

      I appreciate that!

  • @greamespens1460
    @greamespens1460 6 หลายเดือนก่อน +4

    Look and Learn Business edition - great

    • @islandwatch
      @islandwatch  6 หลายเดือนก่อน

      thank you

  • @cretan911
    @cretan911 6 หลายเดือนก่อน

    Love those time pieces on the wall behind you. Amazing

  • @markusbe.musicfromtheunder2497
    @markusbe.musicfromtheunder2497 6 หลายเดือนก่อน

    ALWAYS educational (informative) and entertaining. Thanks for sharing, I can see a lot of research went into this. Love you, this channel and Island watch (own a few gems). Cheers! M.

  • @boutchmanz
    @boutchmanz 6 หลายเดือนก่อน

    Case in point - consider how many Invicta watches have said “SWISS MADE” on the dial. Great stuff as always Marc!

    • @MK-fc2hn
      @MK-fc2hn 6 หลายเดือนก่อน

      They meant swiss 🧀

  • @jamesherrington5606
    @jamesherrington5606 6 หลายเดือนก่อน

    Hmmmmm. Marathon may be example of stretching Swiss Made a bit but wow excellent work.

  • @user-wq6by2wj5v
    @user-wq6by2wj5v 3 หลายเดือนก่อน

    Interesting thank you for the info

  • @H0kram
    @H0kram 6 หลายเดือนก่อน

    Modern industries and legislation are so complex, thank you for breaking it down Mark.

    • @islandwatch
      @islandwatch  6 หลายเดือนก่อน +1

      thank you for checking it out.

  • @MrBendixx
    @MrBendixx 6 หลายเดือนก่อน

    Thank you Marc for your brilliant analysis!

  • @darrenhojnacki6636
    @darrenhojnacki6636 6 หลายเดือนก่อน +2

    I thought I saw on a TH-cam channel, maybe Jenni Elle, that the Swiss were looking at changing it from 60% to 80% but some big watch lobby got the legislation stopped. This was maybe 2 years ago

    • @islandwatch
      @islandwatch  6 หลายเดือนก่อน +2

      They wanted to go to 70%, never happened.

  • @chrishennemeyer7276
    @chrishennemeyer7276 6 หลายเดือนก่อน

    In addition to ETA, Sellita and Ronda, there are Soprod, STP, La Joux-Perret, Kenissi and a few other small manufacturers of movements in Switzerland.

  • @cougarbatterie
    @cougarbatterie 22 วันที่ผ่านมา

    Marc, here in France it's basically the same thing to have the "made in France" stamp on any item. It's a bit of a marketing gimmick and I agree that it removes all the charm and the value attached to the "Swiss made" reputation.

  • @ryanjofre
    @ryanjofre 6 หลายเดือนก่อน +1

    You make Jews, Americans and New Yorkers proud!
    God bless you man!🙏🇺🇸

  • @Walnutman5700
    @Walnutman5700 6 หลายเดือนก่อน

    Nice job Mark. Very enlightening. Keep up the good work.

  • @BAF605
    @BAF605 6 หลายเดือนก่อน +1

    I think most watch nerds know this but it's worth reiterating. No matter where a watch is made the buyer mustn't take anything for granted. I like watches from many countries but German manufacturers have my greatest respect. Made in Germany is very loose but their QC standards are high, even their entry level brands. Glashutte manufacturers are in a class on their own.

  • @mojaal
    @mojaal 6 หลายเดือนก่อน +5

    Moser tried to change the requirements for Swiss Made years ago but other companies lobbied hard against it. That’s why they don’t use Swiss Made on their dials because they feel it’s meaningless. Moser is 100% Swiss Made.

    • @islandwatch
      @islandwatch  6 หลายเดือนก่อน

      I remember that!

  • @maximumsavage4056
    @maximumsavage4056 6 หลายเดือนก่อน +1

    If Im not mistaken, the sub portion that describes a "swiss movement" stipulates that only 50 percent of that needs to be swiss as well. So when you get into it, its increasingly less swiss. Im not even sure if they stipulate what that percentage means (volume, quantity, time, cost, etc).

    • @islandwatch
      @islandwatch  6 หลายเดือนก่อน +1

      The sub-portion is actually 60% also (from what I remember reading)

  • @owenlaprath4135
    @owenlaprath4135 3 หลายเดือนก่อน

    Chiun, Master of Shinanju: "Watches are a confidence trick invented by the Swiss."
    Remo Williams, 1985 (ask TGV, or Hugo, if you do not know the movie)

  • @Murtagh653
    @Murtagh653 6 หลายเดือนก่อน

    3:59 Ronda does make automatics, Adina (Australian watch company who do what you are doing with your Ameriquartz watches, but in Australia and in house) uses a lot of Ronda movements now that ETA doesn't sell to outside companies any more, Ronda are pretty good.

  • @wrenside
    @wrenside 6 หลายเดือนก่อน +1

    transparency is a factor to consider. some watch companies have opened their doors for you to see their process. others seem more mysterious. take Ball watches - and i own a couple - but i know little or nothing about the company and are not owned by a swiss concern but there it is, Swiss Made. oh and great video. wow great stuff.

    • @islandwatch
      @islandwatch  6 หลายเดือนก่อน

      Transparency is the key!

  • @TerminusVox
    @TerminusVox 6 หลายเดือนก่อน +1

    Marc spills the tea.

  • @masterwatch
    @masterwatch 6 หลายเดือนก่อน +1

    I've been told some very interesting information about where the actual individual watch parts all come from. A good quality bracelet can sometimes actually cost more to make than the whole watch head.

    • @islandwatch
      @islandwatch  6 หลายเดือนก่อน +1

      Absolutely true.

    • @masterwatch
      @masterwatch 6 หลายเดือนก่อน

      @@islandwatch There are some very interesting manufacturing origin(s) of some top and middle brands. I do understand the pressures on business to search and stock suppliers as the costs do vary and if you buy wrong (ie too expensive) you can be left with no profit margin and then the business struggles, whereas if the price is set right and matches the market conditions you can have a winner. I think Long Island offers a great value (and great build quality) watch and very important in this market space. Long Island deserves all the success it has achieved.

  • @aldo9923
    @aldo9923 6 หลายเดือนก่อน

    This was kind of eye opening, thanks for the information

  • @johnsrabe
    @johnsrabe 6 หลายเดือนก่อน

    Thanks for this. You again prove that a businessperson can be reasonably transparent and still do well.
    I have a feeling that if the US made more watches, their lobbyists would try to get the US standards lowered. Our pols are probably getting money from Switzerland.

  • @user-sm2ws2nq8k
    @user-sm2ws2nq8k 6 หลายเดือนก่อน +2

    i love this content. good for you mark

    • @islandwatch
      @islandwatch  6 หลายเดือนก่อน

      thank you

  • @martinpower2439
    @martinpower2439 6 หลายเดือนก่อน

    thanks Mark great episode, not sure whether I should buy another ‘ Swiss ‘ watch or make my own, in layman’s terms it sounds quite achievable with the right drive/passion

    • @islandwatch
      @islandwatch  6 หลายเดือนก่อน

      With drive, anything is possible.

  • @cosmalas7742
    @cosmalas7742 6 หลายเดือนก่อน

    Fascinating.... Nicely done Mark. Perhaps I can go on holiday to Switzerland ( which is beautiful btw). While there I might build a Swiss Made watch, which will help pay for the holiday

    • @islandwatch
      @islandwatch  6 หลายเดือนก่อน

      LOL, good idea.

  • @jenniferalbert910
    @jenniferalbert910 6 หลายเดือนก่อน

    This was SUCH good information - thank you!

  • @MrSparklespring
    @MrSparklespring 6 หลายเดือนก่อน +1

    It's only logic. The labour costs are extremely high in Switzerland so they have to outsource certain parts. No problem since they have a swiss standard quality control. Otherwise they price themselves out of the general market.

  • @blaketaylor9317
    @blaketaylor9317 6 หลายเดือนก่อน +3

    Somewhat unrelated, but i think I speak for a ton of US based watch enthusiasts by saying if LIW found a way to produce a "Made in USA" wristwatch (Ameritech, maybe?) for a reasonably affordable price I wouldn't be able to provide my debit card numbers fast enough... I realize it's likely not possible at this point in time, but I hope someone is efforting this for the future... 🤞

    • @piotrszmidel
      @piotrszmidel 6 หลายเดือนก่อน

      They arent made in USA,the movement itself is called Americhron,but its Tata Titan India in disguise

    • @islandwatch
      @islandwatch  6 หลายเดือนก่อน +1

      There are people trying to get there, it's just super expensive. Most of the infrastructure doesn't exist.

  • @nintendokings
    @nintendokings 6 หลายเดือนก่อน +1

    Tbh most countries have flexible rules like this, I don’t mind it. I don’t think it’s a problem.
    As long as you know that any

  • @ronaldmcclelland1085
    @ronaldmcclelland1085 6 หลายเดือนก่อน

    Great presentation!

  • @santaclause2875
    @santaclause2875 6 หลายเดือนก่อน

    Awesome stuff, Marc. Thanks! New subscriber here, will 'drop by' your store and see whatchya got!!!

  • @tkindschi
    @tkindschi 6 หลายเดือนก่อน +1

    I guess my only "complaint" about the discussion is that there is probably, or should be, more that goes into calculating the value of an item than JUST the cost to the end user. For instance, it wouldn't seem logical to allow someone to over-pay for a movement just to defray the cost of "non-Swiss" parts? ("Hey, I need to pay $200 for the movement in order to get to 60%. Just take the money....the label is worth it to me". More likely, someone could just cook the books to get that movement cost up....).
    But for my "watch collecting", I'm not as interested in "Swiss made" as I am "Swiss Movement". The Sellita movements do blow the NH35 family out of the water....

  • @romanmichaelhamilton8729
    @romanmichaelhamilton8729 6 หลายเดือนก่อน +1

    Concerning bracelets, I ordered an Mido OEM steel mesh bracelet for my Ocean Star. I ordered it directly from Swatch and when once received the the plastic envelope that the bracelet was in has 'MADE IN CHINA" on it. Never really feel about the Swatch group again now. Maybe the Omega bracelets are also from China?

  • @paulhart2021
    @paulhart2021 6 หลายเดือนก่อน +6

    After watching this video, and after careful consideration, I'm going to buy a San Martin!😂

    • @blackburnheart
      @blackburnheart 6 หลายเดือนก่อน

      If San martin put the movements inside the cases in switzerland, SM will be "swiss made".

    • @islandwatch
      @islandwatch  6 หลายเดือนก่อน +1

      LOL, at least you learned something.

  • @BobMarley-pm1xb
    @BobMarley-pm1xb 6 หลายเดือนก่อน

    Fine vid Marc. I learned a lot. Thanks

  • @Bill_the_Terrible
    @Bill_the_Terrible 6 หลายเดือนก่อน

    Lots of Christophe Duchamp "Swiss Movement" watches being pedalled here in South Africa at ridiculous RRP, like Tudor BB money about and you see them on Marketplace for like a 10th of the RRP. I always thought it stank to high heaven. Thanks for this explanation, it makes a lot of sense now

  • @DavidTaylor-mo2bv
    @DavidTaylor-mo2bv 6 หลายเดือนก่อน

    I’d love you to make a video on what “Made in Japan” means.

  • @leonidaslantz5249
    @leonidaslantz5249 6 หลายเดือนก่อน +2

    Is that a big bottle of Sriracha on the shelf?

  • @Matt_S104
    @Matt_S104 6 หลายเดือนก่อน

    Enlightening. Great video.

  • @nchance1
    @nchance1 6 หลายเดือนก่อน

    Thanks for the great perspective

  • @prod.deathwish
    @prod.deathwish 3 หลายเดือนก่อน

    i get that some watch companys need outsourcing but not having the case made where its stated is ridiculous i understand the crystal and even bracelet but common even the case can be out sourced?

  • @D6EH
    @D6EH 6 หลายเดือนก่อน

    Another great video. Thanks Marc.

  • @jaemisboker3288
    @jaemisboker3288 6 หลายเดือนก่อน

    What a good info...! Thanks for sharing.

  • @adilislam702
    @adilislam702 6 หลายเดือนก่อน

    Hey Marc, love your videos mate, very educational, keep it up lad, quick question, should i get my NH35a serviced or just buy a new one?.

  • @Trapvision3D
    @Trapvision3D 6 หลายเดือนก่อน

    Thanks for the info. This was great and informative. You're the man!

    • @islandwatch
      @islandwatch  6 หลายเดือนก่อน

      Glad you enjoyed it!

  • @paulc9588
    @paulc9588 6 หลายเดือนก่อน

    Good video. Many of us will be aware that this sleight of hand is part and parcel of the Swiss watch industry, but the video helps to clarify just what is going on. For Swiss made I'll stick to Ricola herbal sweets in future. Or are they 'Lovingly made in PRC to a traditional Swiss recipe, quality inspected and packaged in Switzerland' by any chance?

  • @farhansyed2566
    @farhansyed2566 6 หลายเดือนก่อน

    Thank you, Marc, for covering such an important topic, I was always intrigued by the fact that how come these days so many microbrands are coming with Swiss made written on them, it always made me think that they lack in quality as compared to a Seiko or Casio at times but still are swiss made. Now I can very much understand where the problem lies. Obviously as you said no offence to great brands like Rolex or Omega. It was a great watch and learn video.

  • @Pierluigi_Di_Lorenzo
    @Pierluigi_Di_Lorenzo หลายเดือนก่อน

    Slightly off topic, but Baume & Mercier, IWC Schaffhausen, Jaeger-LeCoultre, Piaget and Vacheron Constantin (and the German brands A. Lange & Söhne and Montblanc) are owned by a South African company.
    TAG Heuer, Hublot and Zenith have a French owner.

  • @arphos8328
    @arphos8328 6 หลายเดือนก่อน

    Good timing on the video. This year I'd like to really save up and splurge on a Swiss made piece. Those Islander Republic GMT's look pretty appealing, any chance of a restock this year?

  • @LS1007
    @LS1007 6 หลายเดือนก่อน

    Invicta ( not that I’m a fan ) has a line called Reserve that had Swiss made on the dial. I noticed some time ago they no longer say that on the dial. Maybe they got busted? Thanks for the video. Have a great weekend! 🙏🏼

    • @islandwatch
      @islandwatch  6 หลายเดือนก่อน +1

      or they changed their manufacture

  • @Adam-7_7_7
    @Adam-7_7_7 6 หลายเดือนก่อน

    All this legalize !!! ( not a slur on the vid ) , all i know is Long Island make a sh!t-ton, of fine in house watches.
    Good to see insight what defines a *_nationality_* of what you purchase. 👍🇦🇺

  • @laurencehogg6010
    @laurencehogg6010 6 หลายเดือนก่อน

    The real point of this video is at the end. I think what follows is right but the wording in the doc Marc refers to is ambiguous - probably deliberately so. Anyhow, one outcome from the 60% rule if I've understood it correctly has been that 'real' manufacturing has been driven out of Switzerland. The doc Marc refers to talks about direct costs and since depreciation and debt service for any plant are fixed costs, it makes no sense to locate plant in Switzerland. So to minimise plant you source case components from China (and China learns how to do it really, really well) and just assembe in Switzerland using Swiss movements, and away you go. This puts any vertically integrated competitor (the brand Marc mentions at the end of the vid) at a disadvantage leaving them with few options - divest or put the price up. So they drive as much equity as possible into the brand, put the price up and we are where we are. There are postives though. Could brands like Doxa have been resurrected without this cost structure? Would the microbrand revolution have happened - would we have Islander? Would we even be watching Marc on TH-cam? You are entering the twilight zone...

  • @trappedindc8678
    @trappedindc8678 6 หลายเดือนก่อน +1

    The Swiss-iest Swiss Made watch I own is a Squale Y1545 on a bracelet with the most stunning Blue Dial I’ve ever seen. Brand new, bought by the seller from a jewelry store closing down. Sat in the watch makers store for 3 years. Whipped out 5 $100 dollar bills and sold. No box or papers but at that price who cares.
    Next time the Squale black dial 1545 GMT is in stock 🙏at LIW I’m all over it. How “Swiss” is it? At that priice to me it doesn’t matter to me.

  • @prod.deathwish
    @prod.deathwish 3 หลายเดือนก่อน

    never knew this was a thing kinda killed my love for watches if im ever getting a swiss watch ima gonna make sure atleast the case is machined in swiss

  • @steveregotti8542
    @steveregotti8542 6 หลายเดือนก่อน

    Well done video-- thanks

  • @DISK2000
    @DISK2000 6 หลายเดือนก่อน +1

    Love how the selfie at 9:10 shows a brick wall in Marc's sunglasses reflection :D

    • @islandwatch
      @islandwatch  6 หลายเดือนก่อน +4

      I know where I was; it was in Bern. That's all I remember, LOL

  • @lancemclean5700
    @lancemclean5700 6 หลายเดือนก่อน

    Makes sense why so many brands from so many countries all have the same basic look with their cases, bezels etc (prob Asian made), yeah qa/ac is likely better in certain countries which may get you a better watch but as far as looks they all can kind of look similar.

  • @jasonchatham4170
    @jasonchatham4170 6 หลายเดือนก่อน

    Just FYI Marc. My Rangemaster Mechanical is running great after daily wear since its release. #206/1000. When is Rangemaster 2 coming huh? 😎

  • @ajh5407
    @ajh5407 6 หลายเดือนก่อน

    My question is what does it mean for a watch to be “made in Japan”. I’ve got a JDM watch but not sure what the requirements are.

  • @hugejohnson5011
    @hugejohnson5011 6 หลายเดือนก่อน

    Marc, great video. I like the way you think about things and are able to articulate your information on a chosen subject. You would probably make a good flight instructor one day!
    Anyway, over the years I've done the breakdowns of several aspects of automobile manufacturing, and your "Swiss Watch" feature reminds me of telling people about their BMW SUVs made in the good ol' USA and popping their baloon of thinking a skilled dude named Klaus in Bavaria made their vehicle, and it was likely a woman named Theona in Alabama or some such! Nothing wrong with that, but it has put some snooty people in their places. Cheers!

    • @islandwatch
      @islandwatch  6 หลายเดือนก่อน +1

      LOL. My BMW truck is made in the Carolinas, and it has the Alpina badge. Yeah, I know the truth, but still love it!

    • @hugejohnson5011
      @hugejohnson5011 6 หลายเดือนก่อน

      @@islandwatch Nothing wrong with that. Even eons ago, at Mercedes-Benz, a car was just as likely assembled by a Turkish immigrant than a German born employee. It's just the way the world has always worked, since the beginning of recorded history. I mean, who built the Egyptian pyramids?

    • @hugejohnson5011
      @hugejohnson5011 6 หลายเดือนก่อน

      @@islandwatch As an aside, I used to service my bosses kid's X5 with the 4.4 V8, and that drove nicely. I bet yours being a hotrod goes like a rocketship! Cheers!

  • @johnnynorre
    @johnnynorre 6 หลายเดือนก่อน

    Sorry - this got very long...
    I enjoyed the video and liked it, and you have many valid points. I have also looked into these "swiss made" rules (and the old 50% rules). Like the new "Swiss made" Stuhrling Chronographs, which is more expensive than Tissot Prx chronographs (at least in Denmark, where I live). I think your interpretation of "in Switzerland" is wrong - they (imo) clearly mean a tax paying swiss based company, not just a tourist physically present in Switzerland. But that still makes your point, as it is easy to buy a 100% chinese engineered and manufactured watch and add lots of monetary value in Switzerland, i.e. paying $25 for the watch and using 4 hours of looking at it at a factory in Switzerland, then the 4 hour salary probably is $100 and now 80% of the manufacturing cost is in Switzerland. This was almost legal under the old rules (some technical stuff about the movement manufaturing, which was also by value, so buying a $10 movement in china (chinese design and manufacture), adjusting it a little in Switzerland (where 50% = $10 are quikly used on salary, rent, taxes etc) and presto, the movement was swiss (like the swiss made Claro CL-888 reference.grail-watch.com/movement/claro-cl-888/). Funnily, Stuhrling are still selling watches with the "cl-888" as "swiss movement" - no "Swiss made" watch are using this movement, as it does not adhere to the new rules.
    So the new rules are actually an improvement over the old ones. I most coutries, it is very difficult and often impossible to make everything in the country. Where does the steel come from? Where does the sand used to make the glass come from? In quartz watches, where does the raw PCB, the resistors, the IC's, the capacitor comes from? So the "swiss made" rules are actually fairly (imo) ambitious.
    A few factual comment to the video:
    * At 1:59 you show a text stating that a product must be "all or virtually all" made in USA to qualify a American. I am not american so I can only search and find (like you did as a non-Swiss citizen) that www.madeinamerica.gov/ (it claims it is "An official website of the United States government" - I don't know if this is correct, but it looks legitimate) states that 60% (2023), 65%(2024) up to 75% in 2029 must be "domestic" content - this is a far way from the 100% in your infographics, which I do not see where you have found. Also, there is a 55% "poor me, it's too expensive/too difficult" fallback, even in 2029.
    * At 3:59 - ETA, you can't buy anymore - it's only for the SWATCH group. Rolex is likewise only for Rolex these days. But you can also get at least Sophod (Festina/Sophod), Manufacture la Joux-Perret (now owned by Citizen, but still Swiss).
    * At 14:12 - Moser & Cie has expressed the same concerns as you and hence does not mark their watches with "Swiss made". But this is no different than ole italian producers of Amarone (a relatively expensive red wine) dont think the grape ratio of old to new grape types and age, that allow new wineries to produce Amarone, is fair to them (the old producers). But worse than this (and this is a jab at American laws) that you can buy US produced Parasan cheese, Champagne, Prosecco and even Amarone (www.landonwinery.com/project/amarone/) made in the US is totally idiotic (there are no chinese Amarone, Champagne or the other stuff) and by these standards we should be allowed to put "iPhone" on each and every phone produced in the rest of the world. This at the same time, reduces the value of "Made in America" to the rest of the world.
    Finally, I expect the Tissot PRX chronograph mentioned above to be more Swiss than the Stuhrling "Swiss made" chronograph above. While "Stuhrling" markeds themselves as an american company, they has their base and most production in Hong Kong, while "SWATCH group" (Tissot) has so many companies under their umbrella, that economic of scale will make it more cost effective to produce, lets say the backcase in Switzerland, than produce the backcase in China for the cheaper watches like Tissot/Certina/Hamilton and another backcase for the more expensive watches like Longines, Rado, Omega (just a thought up example) - at production at scale, you can often get better prices by buying a more expensive part that satifies your most demanding customer and use it for even the most cost consious customer - it is simply cheaper buying, stocking, and productionwise to have only one part (something that is difficult to explain to customer that finds "cheaper" and think we can reduce the price to him by using that - I work in the electronics production industy, where this is a common "problem").

  • @randallhill7979
    @randallhill7979 6 หลายเดือนก่อน

    Thank you for sharing this information Marc. 👍

    • @islandwatch
      @islandwatch  6 หลายเดือนก่อน

      My pleasure!

  • @rondrysdale9804
    @rondrysdale9804 6 หลายเดือนก่อน

    I just loved this!
    Does this help to explain my $499 Herodia Mediterraneo? Which I still love? With the SW200 movement?
    Which leads me to this ... from the blurb on your new $$$$ Laco watches ... "Movement: Laco 200, based on the Sellita 200 ( Top ), with date display at 4 o'clock or Laco 330, based on the Sellita SW 330 ( Top ), with date display at 6 o'clock and GMT function"
    My clomage has a similar (but unregulated) movement??

  • @cdeaker
    @cdeaker 6 หลายเดือนก่อน +1

    German watch companies are sometimes the flip side of the Swiss Made rules: German brands like Archimede, Dekla, Sinn etc produce most of the watch themselves (case, crystal, dial etc) & then use 3rd party (often Swiss) movements. This also makes servicing the movement much easier & cheaper. The Glashutte region companies etc produce just about the whole watch in house

    • @TheRacerRich
      @TheRacerRich 6 หลายเดือนก่อน +1

      The funny thing is the German rules are very loose, but German mentality means their companies make most of the product in Germany.

    • @islandwatch
      @islandwatch  6 หลายเดือนก่อน +1

      German is much looser, but the manufacturers have higher "morals".

    • @piotrszmidel
      @piotrszmidel 6 หลายเดือนก่อน

      Yeah,You mentioned the ones that works that way,but 90% of the rest throws Made in Gernany on the dial and in reality they even dont assemble anything there,lol.Zeppelin,Junkers and all of the microbrands I know.There isnt any rule for such,same in Poland.

    • @TheRacerRich
      @TheRacerRich 6 หลายเดือนก่อน

      ​@@piotrszmidel that's true, but basically all microbrands use dishonest marketing. Sinn, Nomos, Glashutte Original are all mostly German (even including the movement in the case of Nomos), and more German than say Tissot is Swiss

    • @timothyfoley3000
      @timothyfoley3000 6 หลายเดือนก่อน

      Hanhart?

  • @theshadowman1398
    @theshadowman1398 6 หลายเดือนก่อน

    Visiting Switzerland isn’t expensive at all. A very good hotel in Geneva can be booker at around 180 EUR per night, food is decently priced, stuff ( electronics, Blu-Rays, games ) are on the same price level as Europe. You can make it as expensive as you want it to be but that is not at all necessary to enjoy your stay there.

  • @tissapathiratna7761
    @tissapathiratna7761 6 หลายเดือนก่อน

    Thanks for Info. Nowadays Swiss Made is Not really Swiss Made
    Swiss work hard to protect their Industry & Brand Names . The Question is for how long? Chinese are waiting.

  • @Benny_Shill
    @Benny_Shill 6 หลายเดือนก่อน +1

    This is why I buy reps, the Swiss watches are made in China from the same parts. Why pay 40k usd for an 800 dollar watch? The only gen watch I would buy is a grand seiko or a gold 222 vc, but you can't buy that anyway because you have to have already bought several of their watches before.

  • @lxplumm1
    @lxplumm1 5 หลายเดือนก่อน

    I guess this only matters to people who care if their watch is 'Swiss Made' or not. I read a review by a guy who wore a Rolex for a year, and only one person even noticed what he was wearing.

  • @michaelriera6277
    @michaelriera6277 6 หลายเดือนก่อน

    Very informative, thanks