Why your small business isn't working

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  • เผยแพร่เมื่อ 9 ก.ค. 2024
  • I've been selling online courses since 2019 and I made over $1,000,000. I just read a book "Building a story brand" by Donald Miller and realized I made so many mistakes. I will share my top 3 mistakes and how to fix them in this video, so it can help your small business as well.
    Build your brand from brand strategy all the way to brand design and brand assets using ZeBrand: bit.ly/zebrand-svg
    Free Branding Checklist: bit.ly/brandingchecklist-svg
    This video is sponsored by ZeBrand.
    Time codes:
    0:00 I made $1,000,000 selling online courses
    0:47 Mistake #1: not thinking about the client
    1:54 Mistake #2: being afraid to sell
    3:19 Mistake #3: overcomplicating the marketing message
    4:12 People are motivated by solving their internal problem vs solving their external problem
    6:40 Create a brand story
    8:16 What to think if people don't complete your course
    9:23 A $40 knife
    10:43 People are not paying for content, they are paying for access
    12:00 People want to be a part of a bigger movement
    12:51 Don’t underestimate the motivational part
    13:49 Not too much text
    14:30 Have an obvious call to action
    14:44 Show images of success, not text
    15:21 Your customer has two problems: 1) I want to survive 2) I want to be loved
    Subscribe to my substack: marinamogilko.substack.com/
    I post daily stories about my life and business routine on my Instagram - / linguamarina
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    I use affiliate links whenever possible (if you purchase items listed above using my affiliate links, I will get a bonus)
    #Business #BusinessMistakes #OnlineBusiness
    #siliconvalleygirl #marinamogilko

ความคิดเห็น • 107

  • @nikitasah3669
    @nikitasah3669 2 ปีที่แล้ว +7

    Love from india🇮🇳 we love u sis😊

  • @sergeysvids2756
    @sergeysvids2756 2 ปีที่แล้ว +19

    Great video! "People buy what they understand the best" - I wish I realized it earlier! :) I've had some experience trying to sell a product that was (in my opinion) great but it was hard to explain why my audience needed it. Then I started selling products that were really inexpensive but their value was clear, easy to understand and explain. Now I'm trying to make products that are not too cheap and their value is easy to understand, still on my way to it :D
    Thank you very much for your advice and inspiration! Your videos inspired me to start my channel and, most importantly, to keep working on my English!

  • @OlgaPogozheva
    @OlgaPogozheva 2 ปีที่แล้ว +4

    Great points here. Focus on the customer, underline the transformation, build emotional connection. Timely, too, since I’m working on my new course for I.T entrepreneurs, and struggle with the marketing part. Thanks for this episode!

  • @ImCanada
    @ImCanada 2 ปีที่แล้ว +3

    YOU'RE MAGICAL! Loved every second of this video, it felt like a learning experience. Once I'm done with this comment I'll be remaking my sales page. I'd love to pay you to learn more about selling courses. Please make more videos like this one. I got SO MUCH value!⚡️

  • @avezkhanniyozov2197
    @avezkhanniyozov2197 2 ปีที่แล้ว +16

    Hello Everyone from Uzbekistan, especially hello Marina

    • @msrose4674
      @msrose4674 2 ปีที่แล้ว +1

      I'm from Uzbekistan top😃

    • @saraygroup217
      @saraygroup217 2 ปีที่แล้ว +1

      Yurist Marina rassiyalik ekan lekin gapirishiga gap yoq

    • @avezkhanniyozov2197
      @avezkhanniyozov2197 2 ปีที่แล้ว

      @@saraygroup217 👍👍

  • @KlaasVictor
    @KlaasVictor 2 ปีที่แล้ว

    Sooooo valuable! You are changing perspective, thank you so much!

  • @SIMPLYENGLISHEDINBURGH
    @SIMPLYENGLISHEDINBURGH 2 ปีที่แล้ว

    Amazing video- I totally understand the fear of selling; my business suffered a lot because I was afraid to charge what I was worth. This is something that I have worked on and seen major improvements as a result!

  • @babosaybistariya
    @babosaybistariya 2 ปีที่แล้ว +2

    Thanks a ton :)

  • @agnydiario3249
    @agnydiario3249 2 ปีที่แล้ว

    Marina thank you so much for these advices, for being generous about sharing your mistakes and helping people to continue with their enterpreneurships. This helps me so much. I'd love you to continue creating more motivational videos. Thanks a lot. Love you.

  • @brothersvanhees
    @brothersvanhees 2 ปีที่แล้ว

    Awesome video, Marina! Thanks for sharing your tips. It's really helpful that you're willing to share the mistakes that you learned from.

  • @englishwithmehrdad
    @englishwithmehrdad 2 ปีที่แล้ว

    wonderful. so many thanks

  • @144_shikhaatikiwala7
    @144_shikhaatikiwala7 2 ปีที่แล้ว

    Love it ....thanks a lot...So motivational along with some tips

  • @PlanningNerd
    @PlanningNerd 2 ปีที่แล้ว +1

    Building a Storybrand is such a great book! I keep getting back to it.

  • @wanderlust5479
    @wanderlust5479 2 ปีที่แล้ว

    Love this, thank you!

  • @englishinenglish3473
    @englishinenglish3473 2 ปีที่แล้ว

    Marina I just wanted to thank you a lot, you change people's lives drastically, personally you upgraded mine. A one and a half years ago learning English was unimaginable for me, pronouncing words was as harsh as a physical pain, but now I may speak English and enjoy outstanding content out there as videos, seasons, books, conversations and many more; btw I even started my own TH-cam channel after a couple of your videos " how to become a creator " . You are life changing, I'm really happy that you are.

  • @ulsk7329
    @ulsk7329 2 ปีที่แล้ว

    Super informative! Thank you Marina❤

  • @bennybelton709
    @bennybelton709 2 ปีที่แล้ว

    "I want to survive,and I want to be loved!" This is epic!

  • @krissang6087
    @krissang6087 2 ปีที่แล้ว

    these are great points!!!

  • @LifeinGlow
    @LifeinGlow 2 ปีที่แล้ว

    thank you for the video Marina, indeed there is so much to learn about making courses and branding also, to keep it authentic yet very clear and with a call to action easy to find. I've been wanting to remake my website(s), there is way too much text there as well, in some cases it is a matter of letting go of some information which you think is important yet few people would actually find it helpful at a first glance especially.

  • @jennymarks1
    @jennymarks1 2 ปีที่แล้ว

    My mom would've told me it's not her problem it's my husband's problem. No 1 stopping me. From doing it on my own ... what an amazing mother because she has the opposite mentality of that ... Growing up I thought my parents where right and it has caused me a great deal of stress and self hatred towards myself.

  • @UAknight
    @UAknight 2 ปีที่แล้ว +1

    Thanks for the inspiration! I’m thinking to start a business, but kinda stuck deciding what idea to act on. Just need to begin.

  • @elviraklejotaja
    @elviraklejotaja 2 ปีที่แล้ว

    Thank you for your great reflection!

  • @PepitaPulgarcita123
    @PepitaPulgarcita123 2 ปีที่แล้ว

    Superb tips!

  • @shivakumaravihs
    @shivakumaravihs 2 ปีที่แล้ว

    Thank you for giving information

  • @AFulfilledLife
    @AFulfilledLife 2 ปีที่แล้ว

    Awesome video! This is truly motivating!

  • @user-ut5ms2wo4q
    @user-ut5ms2wo4q 2 ปีที่แล้ว

    Thank you for such a great video! You are a true inspiration for me and for all young enterpreneurs!!!!

  • @thejulesadafor3063
    @thejulesadafor3063 2 ปีที่แล้ว

    You’re awesome Marina. Thank you

  • @StudyUnderTree
    @StudyUnderTree 2 ปีที่แล้ว

    wow amazing video marina... this video is full of gold tips... i already made money by ur "make value first than ask" tip. and im going to use ur new tips for sure. thanks

  • @masshaa88
    @masshaa88 2 ปีที่แล้ว

    That’s very useful video ! Thank you 🤩

  • @learnwithmk53
    @learnwithmk53 2 ปีที่แล้ว

    Great
    I will apply these

  • @raghavendra4633
    @raghavendra4633 2 ปีที่แล้ว

    Thanks . So much to learn from your Videos

  • @RaiUriarte
    @RaiUriarte 2 ปีที่แล้ว

    #2 ALL THE TIME. I have need to speak and clear myself out of this many times. Finally I remain myself if I don´t succeed at selling I´m not helping enough people with my courses and I´m not helping me to keep helping people. Falling short is very easy, grow is difficult in sales. GLAD You share this mistake.

    • @RaiUriarte
      @RaiUriarte 2 ปีที่แล้ว

      I also read the book ;)

  • @pjkcreations
    @pjkcreations 2 ปีที่แล้ว

    Thanks, inspiring and helpful marketing strategies.

  • @EnglishdreamwithValeriya
    @EnglishdreamwithValeriya 2 ปีที่แล้ว

    I'm into your videos😍😍 thanks a million 😙💜

  • @LifewithLori10
    @LifewithLori10 2 ปีที่แล้ว

    You know what I like about this video? I feel like I could trust you, it seems like you are incredible honest about your experiences, that's also being one of the reason I love your chanel. And to be honest as well 😊 while the title is a good one, I don't think it does do justice to the video! Based on the title I thought that I was going to watch something less interesting but it turn out to amazing and insightful

  • @nanceemisra
    @nanceemisra 2 ปีที่แล้ว

    Once I asked you to make marketing video.. And you made it🤩🤩thank you Marina, ❤❤create more videos like this

  • @naveenrozariosahayaraj3829
    @naveenrozariosahayaraj3829 2 ปีที่แล้ว

    Wow that was really helpful sister. I really love that. It has inspired me. When I grow up I will use you're techniques to improve my business. I'm still a teenager so I can't do it now. If my business prospers all credit goes to you. Love from you're student.❤😊😀👍

  • @liza3941
    @liza3941 2 ปีที่แล้ว

    Thank you marina! Very helpful ! You are an inspiration. Just a question if you can respond would be amazing. Would you recommend draper university even after Covid? I hear the atmosphere in the SV is not the same anymore. Thank you very much! 🙏

  • @Siansor
    @Siansor 2 ปีที่แล้ว +1

    Bravo!

  • @naveenrozariosahayaraj3829
    @naveenrozariosahayaraj3829 2 ปีที่แล้ว

    Whoa ! that's huge really impressive. Keep doing it sister. All the best .❤😊😀👍

  • @badudina4337
    @badudina4337 2 ปีที่แล้ว

    The thumbnail made me to scroll past this video in my feed because of a too obvious click -bait. However, this video is so good I’m watching it again 👍

  • @englishwithmehrdad
    @englishwithmehrdad 2 ปีที่แล้ว

    sounds deeply thrilling and practical.

  • @naikbv7
    @naikbv7 2 ปีที่แล้ว

    Energy in ur videos 💯

  • @voltairepabustan
    @voltairepabustan 2 ปีที่แล้ว

    Three thumbs up!!! 👍 👍👍

  • @makedollarswork
    @makedollarswork 2 ปีที่แล้ว

    Haha, I felt the same after reading "Building a Story Brand" - so many things to improve! 🙈

  • @bohdan.vorona
    @bohdan.vorona 2 ปีที่แล้ว

    Thanks Marina

  • @ricky0047
    @ricky0047 2 ปีที่แล้ว

    Amazing video

  • @jenish4601
    @jenish4601 2 ปีที่แล้ว

    Marina you are just amazing and your video's too . And you are my favourite TH-camr 😊💕

  • @alinawineshtein1866
    @alinawineshtein1866 2 ปีที่แล้ว

    Definitely one of your best videos, and I'm a real fan of your russian channel, tnx for your content! Greetings from Israel ❤️

  • @sereveba
    @sereveba 2 ปีที่แล้ว

    Most people learn from the inside out, that is to say, learn permanently with charged affect when taught how to answer (to intrinsically think and feel) the external whys first, then to learn the external hows will flow naturally with almost no effort.

  • @avnikris9425
    @avnikris9425 2 ปีที่แล้ว

    which hair curly waver do you use, please tell

  • @urmantaqi3253
    @urmantaqi3253 2 ปีที่แล้ว

    YOU ARE ALWAYS ARE INSPIRATIONAL AND YOU TRANSFOM LIFES! THANK YOU VERY VERY MUCH! PRAY THAT YOU GET !) TIMES THE RETURNS. GOD BLESS YOU AND YOUR LOVED ONES.

  • @roseazimi7551
    @roseazimi7551 2 ปีที่แล้ว

    Hello fantastic teacher. Howdy?
    Tnx for useful and helpful video.
    Have a nice time❤

  • @raulmunoz8746
    @raulmunoz8746 2 ปีที่แล้ว

    💛 Marina, take care love you, great content

  • @nagababubollipo5777
    @nagababubollipo5777 2 ปีที่แล้ว +1

    Hello marina mam just now I have watched 1 time ur video... At the moment I have subcribed to ur channel... That much of interesting on ur videos...

  • @yulianaevchenko2202
    @yulianaevchenko2202 2 ปีที่แล้ว

    Thank you very much for the helpful content! It's super cool to watch your videos and develop one's language and business skills at the same time!
    Спасибо огромное за полезный контент! Очень круто смотреть Ваши видео и одновременно развивать навыки языка и бизнеса!

  • @godzillagodzilla3339
    @godzillagodzilla3339 2 ปีที่แล้ว

    Hello from India
    Your videos are becoming nice day by that

  • @annb.1135
    @annb.1135 2 ปีที่แล้ว

    what tablet model do you use mam ?

  • @shureman
    @shureman 2 ปีที่แล้ว

    Поразительно. Но я, с моим очень середнячковым английским, понимаю всё, что говорит Марина на 98%. Видимо сказываются родственные корни Санкт-Петербурга :). А ещё, своим видеоблогом она творит чудеса. Заряжаешься оптимизмом и тягой к новым свершениям в бизнесе, в котором вроде и так всё уже понятно и продумано. Спасибо за энергетику, улыбку и позитив!

  • @sadbra7595
    @sadbra7595 2 ปีที่แล้ว

    Guapísima profesora.. my good teacher.. love you

  • @yuliyahwoop9324
    @yuliyahwoop9324 2 ปีที่แล้ว +1

    Мариночка спасибо за видео❤

  • @yusuf0708
    @yusuf0708 2 ปีที่แล้ว +1

    Good luck)

  • @SalomDunyoIT
    @SalomDunyoIT 2 ปีที่แล้ว

    What 's the book you read?

  • @lenchas
    @lenchas 2 ปีที่แล้ว

    Марина, очень полезно, спасибо

  • @jzz14250
    @jzz14250 2 ปีที่แล้ว

    That’s a methodology matter. You gotta motivate people to finish the course, create the environment for students. Because most “online courses” nowadays are just video books where people left one on one with the knowledge. Idk about your course. I’m just saying, there’s special profession that solves this problem ☺️😗❤️

  • @VictorDwyer1
    @VictorDwyer1 2 ปีที่แล้ว

    What you have created is interesting and inspiring content. New member💛👍🔔
    More to look forward to your upcoming content. Create Friendships.

  • @Sanjeev.vampire
    @Sanjeev.vampire 2 ปีที่แล้ว

    The path to customers acceptance - Covered here

  • @ishaqkhana
    @ishaqkhana 2 ปีที่แล้ว

    Love from Pakistan 🇵🇰.....this video is great.

  • @MrKrtek00
    @MrKrtek00 2 ปีที่แล้ว

    Good advice! Your sponsor would have benefit from them much, too :)

  • @gerardo4104
    @gerardo4104 2 ปีที่แล้ว

    Marina!!❤️❤️❤️

  • @user-uo9kz2pn4z
    @user-uo9kz2pn4z 2 ปีที่แล้ว

    Hey Marina can you please make a video on international entrepreneur parole program usa? That would be very helpful.🙏🙏🙏

  • @anubhavgoyal3211
    @anubhavgoyal3211 2 ปีที่แล้ว +1

    Only the notification squad knows title and thumbnail is changed 😉

  • @AmitMishra-qs5ru
    @AmitMishra-qs5ru 2 ปีที่แล้ว +1

    Hey I never say this but the thumbnail is so cute 🤭

  • @abdulmoiz4399
    @abdulmoiz4399 2 ปีที่แล้ว

    Marina.
    Please read book "The Art of Selling" by bryn tracy ,a professional psychologist and salesman..
    I am doing job for Digital Marketing Company based in Silicon valley & this book was the crux of ur whole video.
    Highly recommended.

  • @mehrinoznurmatova383
    @mehrinoznurmatova383 ปีที่แล้ว +1

    💚💗

  • @Sunny-tl6qg
    @Sunny-tl6qg 2 ปีที่แล้ว

    Why your videos lately have 2 different thumbnails? Is it maybe because you change them and TH-cam does not update them quickly enough? 🤔

  • @SalomDunyoIT
    @SalomDunyoIT 2 ปีที่แล้ว

    Hi. The approach would work for simple people, but not nerds from IT world :)

  • @rudiansyahsyah9738
    @rudiansyahsyah9738 2 ปีที่แล้ว

    🇺🇸

  • @animatingworld6753
    @animatingworld6753 2 ปีที่แล้ว

    From Sri lanka🤟❤️

  • @Sanjeev.vampire
    @Sanjeev.vampire 2 ปีที่แล้ว

    I suspect image of payment.... Am I being rational?

  • @KartiksSonii
    @KartiksSonii 2 ปีที่แล้ว +1

    Can you help me ?

  • @romanerrandonea7791
    @romanerrandonea7791 2 ปีที่แล้ว

    Hi, I'm CEO of Elexion: Digital platform that provides information on emerging problems in the city of silicon valley so that Latin American Entrepreneurs can select what they want to solve.
    What problems are occurring?

  • @aland.9060
    @aland.9060 2 ปีที่แล้ว +1

    yeep, This my first time as a first one 🙂

  • @OfficialDidier
    @OfficialDidier 2 ปีที่แล้ว

    People buy with emotions, and justify the purchase with logics...

  • @rrrrrrrrrrrrrruuu
    @rrrrrrrrrrrrrruuu 2 ปีที่แล้ว

    😘😘😘😘😘

  • @ksusha2565
    @ksusha2565 2 ปีที่แล้ว

    Марина, было бы здорово на английском канале сделать субтитры на английском. Я изучаю английский и слушаю твою речь. Субтитры были бы отличным помощником.

    • @SiliconValleyGirl
      @SiliconValleyGirl  2 ปีที่แล้ว

      Есть английские субтитры в видео

  • @ameer4996
    @ameer4996 2 ปีที่แล้ว

    😳

  • @rrrrrrrrrrrrrruuu
    @rrrrrrrrrrrrrruuu 2 ปีที่แล้ว

    I love you Linguamarina

  • @miashobbies4739
    @miashobbies4739 2 ปีที่แล้ว

    My hero Marina love u 🌹❤️🌹❤️🌹

  • @user-iu4nn4nf6o
    @user-iu4nn4nf6o 2 ปีที่แล้ว

    Propel inproviser

  • @pavelkolesnik9366
    @pavelkolesnik9366 2 ปีที่แล้ว

    Mistake #3: I chose your agency because of these words you are trying to eliminate. lol

  • @John.Doe-OG
    @John.Doe-OG 2 ปีที่แล้ว

    I learned a few things from your video. 2 of which are 1. You don't know much about men and 2. You don't know much about knives. lol

  • @MEN101
    @MEN101 2 ปีที่แล้ว

    That American twang on a Russian/Ukrainian sounds 🤨

  • @XzzVttll
    @XzzVttll ปีที่แล้ว

    i just wait a day when internet goes down. so you all online sellers of fog go BROKE.

  • @peterfromla7505
    @peterfromla7505 2 ปีที่แล้ว

    Lol

  • @peterfromla7505
    @peterfromla7505 2 ปีที่แล้ว

    tesla=green world

  • @stefania3353
    @stefania3353 2 ปีที่แล้ว

    Or maybe they are bored and that's why they didn't finish the course.

  • @ameer4996
    @ameer4996 2 ปีที่แล้ว

    😳