That's that cleared up. Mind you, in the case of some large companies, lettermark has taken over the meaning of logotype/wordmark: IBM, AIG, ICI, BHP, BAT and LG to name but a few.
At the end of the day, we can have all the categories and classifications we want, but it is often easier to just go with the terminology that the client understands. Unless, the client's understanding has the potential to make things difficult moving forward. For example, I don't correct a client if they say font, when they should be using the term typeface and vice versa.
A wordmark is legally defined in the trademark registration process. It is the registration of a word in text format as a trademark devoid of any visual representation. It consists of standard characters only. A logotype may incorporate the registered wordmark but is often a more graphical representation of that wordmark. Registering a logotype as a device mark would require details that specify the visual aspects, such as tyepeface, upper or lowercase setting, custom modifications, graphical elements and any other visual treatments of that logotype.
A wordmark isn't a legal registration. You are thinking of a trademark. If someone is already using the name that you want to use and they have registered it as a trademark, then you won't be able to use that name.
is letter mark still needed if i already had a word mark? i mean like facebook, they use word mark, but in their mobile app icon they only use "f". thank you before, i love your channel! greetings from indonesia 😁
What design industry words, phrases or jargon confuses you?
short, simple and up to the point!!!!
you always rock B)
That's that cleared up. Mind you, in the case of some large companies, lettermark has taken over the meaning of logotype/wordmark: IBM, AIG, ICI, BHP, BAT and LG to name but a few.
At the end of the day, we can have all the categories and classifications we want, but it is often easier to just go with the terminology that the client understands. Unless, the client's understanding has the potential to make things difficult moving forward.
For example, I don't correct a client if they say font, when they should be using the term typeface and vice versa.
A wordmark is legally defined in the trademark registration process. It is the registration of a word in text format as a trademark devoid of any visual representation. It consists of standard characters only.
A logotype may incorporate the registered wordmark but is often a more graphical representation of that wordmark. Registering a logotype as a device mark would require details that specify the visual aspects, such as tyepeface, upper or lowercase setting, custom modifications, graphical elements and any other visual treatments of that logotype.
this is very useful. thank you man!
You are awesome, as always! :D
Cheers mate :)
Thank you for your explanation.
So if I want to start a business but the name is wordmarked, I can't legally use it?
A wordmark isn't a legal registration. You are thinking of a trademark.
If someone is already using the name that you want to use and they have registered it as a trademark, then you won't be able to use that name.
is letter mark still needed if i already had a word mark? i mean like facebook, they use word mark, but in their mobile app icon they only use "f".
thank you before, i love your channel! greetings from indonesia 😁
If Facebook did, then it must be okay