Can you make an updated video on this? Since DCT is going away. Most importantly, why not add another add under a different adset. Add new ad under the same adset can reset the learning.
Thank you for the video! Can you just narrow it down for people that don’t have experience with Facebook ads please! Are you saying just run a broad, one creative add and let it run and quit testing and then eventually it’ll work? Thank you 😊
Hi Professor! Love your insights. Can I ask a couple of question? 1) if the dcts you test in the main campaign does not spend, will you kill it after 3 days? 2) I at a point have 12 dcts adset and 1 main adset in this main campaign, can I know if this 12 is too much? Thanks! 😊
Charlie, please advise which company should run discount promotions? Do you also include a group with discounts in one CBO company and disable these ad groups when the discount period ends? Doesn't this then affect the company as a whole?
Hi Charley. Great video!! I do not understand English very well so maybe this answer is already on your video. Im spending +-40k month with the "classic" approach, and I'd like to test your method. Let me know if im right: the structure should be 1 CBO, and 1 adsets with dynamic creative. When I need to launch creative testing, just I create another adset inside that CBO and then when an ad "wins" I copy it inside the "winners adset" ? but how could I insert a post ID in a dynamic creative adset (the winning ads adset)??
Hey Charley I am running a CBO campaign and i have 1 DCT(3-2-2) that's doing really good, do i take the post ID and scale it in a different ad set(the winning ad set), or should i just keep on increasing the budget?, I'm currently spending 110USD/Day.
Hello, I have an DCT that has been getting really CPA cost (about 30% lower than avg) but it only gets about 8% of the spend vs the winners. Do you know why it it is not getting spend even though it has a good CPA? Should I leave it on stilL?
Hello, I have an e-commerce store that I've started marketing on Facebook. I've started receiving orders, but I have no idea how to effectively manage my marketing on Facebook. It feels like I'm driving a car blindfolded, and I don't want to stop because then I'll stop making money. What should I do?
Anyone had the same issue? I ran 3 DCTs (3:2:2) and it worked better and better (for 3 weeks), but then I pulled 5 best performing Post IDs from those and I put them i Control Environment AdSet and beside that I made a new DCT (3:2:2) and all spend goes into that one DCT while My Control Env AdSet is spending 2 times let than a new DCT…Wtf?
Yeah but some of this is crap info. Here is an example. 1. I run an ad to target instagram followers, by being lazy and putting in dynamic only 1 adset with like 4 ads, ONE does get the majority spend but the other one is the one that brings in the higher quality leads from those followers. The follow ratio on some ads that were written off by fb earlier also did better once they were given an equal opportunity. 2. Creative testing is vital still and you don't quite explain properly how brands that have 10-20 different assets should test. I bought your course but didn't think it made sense tbh. The process of true creative testing is quite a tedious but rewarding one in my opinion. 3. Facebook generally shows to the lowest quality person it can find for vanity metrics. So the most attention grabbing headline got the biggest spend, lowest CPM and highest CTR, but the quieter ads are the ones that led to more high quality leads in my personal anecdotal experience. 4. I do a lot of isolation testing so one test running only once so its easier to identify what that particular advert did. 5. I find this approach to be a bit lazy tbh.
2: on Display, or email etc… you’d be absolutely right… but in Facebook, the ad learns and evolves… variety = inconsistency and inability to stabilize or scale
3: Another wholly incorrect statement… if the person who most wants to see your ad, isn’t a good impression for your business… then that’s an ad problem. This process aligns our needs with that of our business partner
4: knowing what ad did well, in isolation, on a much smaller spend, in a way that can’t scale, and where all the ads compete to be the last touch point to be lucky enough to “be good” is a depreciating flywheel
5: you say lazy… i say, super successful and proven for years and hating on an idea because it uses the machine properly and is simple and elegant… because forcing the strategies of other platforms into Facebook in a way that creates more waste & work with less upside… seems like choosing poorly
Can you make an updated video on this? Since DCT is going away. Most importantly, why not add another add under a different adset. Add new ad under the same adset can reset the learning.
I was able to get to this during the live this week
DPA Tricks to SCALE META ADS
th-cam.com/users/livet7O_nfhulRE?feature=share
Hello, I am new to your channel. It has great content. My question is are the "winners" dynamic?
Thank you for the video! Can you just narrow it down for people that don’t have experience with Facebook ads please! Are you saying just run a broad, one creative add and let it run and quit testing and then eventually it’ll work? Thank you 😊
Hi Professor! Love your insights. Can I ask a couple of question?
1) if the dcts you test in the main campaign does not spend, will you kill it after 3 days?
2) I at a point have 12 dcts adset and 1 main adset in this main campaign, can I know if this 12 is too much?
Thanks! 😊
Charlie, please advise which company should run discount promotions? Do you also include a group with discounts in one CBO company and disable these ad groups when the discount period ends? Doesn't this then affect the company as a whole?
i would say it’s rare and few and far between
Hi Charley. Great video!! I do not understand English very well so maybe this answer is already on your video. Im spending +-40k month with the "classic" approach, and I'd like to test your method.
Let me know if im right: the structure should be 1 CBO, and 1 adsets with dynamic creative. When I need to launch creative testing, just I create another adset inside that CBO and then when an ad "wins" I copy it inside the "winners adset" ? but how could I insert a post ID in a dynamic creative adset (the winning ads adset)??
can i use flexible instead of dynamic? dynamic doesnt show on my account
Hey Charley
I am running a CBO campaign and i have 1 DCT(3-2-2) that's doing really good, do i take the post ID and scale it in a different ad set(the winning ad set), or should i just keep on increasing the budget?, I'm currently spending 110USD/Day.
How is it going?
Hello, I have an DCT that has been getting really CPA cost (about 30% lower than avg) but it only gets about 8% of the spend vs the winners. Do you know why it it is not getting spend even though it has a good CPA? Should I leave it on stilL?
check the 4Pi
Hello, I have an e-commerce store that I've started marketing on Facebook. I've started receiving orders, but I have no idea how to effectively manage my marketing on Facebook. It feels like I'm driving a car blindfolded, and I don't want to stop because then I'll stop making money. What should I do?
Just take the blindfold off
Knowledge removes the blindfold, and that's what I lack.
Exactly the same
Anyone had the same issue? I ran 3 DCTs (3:2:2) and it worked better and better (for 3 weeks), but then I pulled 5 best performing Post IDs from those and I put them i Control Environment AdSet and beside that I made a new DCT (3:2:2) and all spend goes into that one DCT while My Control Env AdSet is spending 2 times let than a new DCT…Wtf?
Yeah but some of this is crap info. Here is an example.
1. I run an ad to target instagram followers, by being lazy and putting in dynamic only 1 adset with like 4 ads, ONE does get the majority spend but the other one is the one that brings in the higher quality leads from those followers. The follow ratio on some ads that were written off by fb earlier also did better once they were given an equal opportunity.
2. Creative testing is vital still and you don't quite explain properly how brands that have 10-20 different assets should test. I bought your course but didn't think it made sense tbh. The process of true creative testing is quite a tedious but rewarding one in my opinion.
3. Facebook generally shows to the lowest quality person it can find for vanity metrics. So the most attention grabbing headline got the biggest spend, lowest CPM and highest CTR, but the quieter ads are the ones that led to more high quality leads in my personal anecdotal experience.
4. I do a lot of isolation testing so one test running only once so its easier to identify what that particular advert did.
5. I find this approach to be a bit lazy tbh.
1: there ABSOLUTELY NO GUARANTEE that the “ad that gets the higher quality leads” doesn’t get more spend… | so let’s ignore this bad data
2: on Display, or email etc… you’d be absolutely right… but in Facebook, the ad learns and evolves… variety = inconsistency and inability to stabilize or scale
3: Another wholly incorrect statement… if the person who most wants to see your ad, isn’t a good impression for your business… then that’s an ad problem. This process aligns our needs with that of our business partner
4: knowing what ad did well, in isolation, on a much smaller spend, in a way that can’t scale, and where all the ads compete to be the last touch point to be lucky enough to “be good” is a depreciating flywheel
5: you say lazy… i say, super successful and proven for years and hating on an idea because it uses the machine properly and is simple and elegant… because forcing the strategies of other platforms into Facebook in a way that creates more waste & work with less upside… seems like choosing poorly