Burger King CMO Fernando Machado Shares His Secrets To Success

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  • เผยแพร่เมื่อ 30 ก.ย. 2024

ความคิดเห็น • 82

  • @StreetsAhead120
    @StreetsAhead120 5 ปีที่แล้ว +63

    His company should focus on the quality of their food. Burger King has gone down hill for the last 15 years

    • @SquidCena
      @SquidCena 5 ปีที่แล้ว +6

      Are you kidding? Their food is way better than it used to be...

    • @StreetsAhead120
      @StreetsAhead120 5 ปีที่แล้ว

      Squid Cena Nope. Their fries and chicken tenders were so much better back then

    • @SquidCena
      @SquidCena 5 ปีที่แล้ว +1

      @@StreetsAhead120 nope they taste way better.. their chicken sandwiches were disgusting before now I love them...

    • @StreetsAhead120
      @StreetsAhead120 5 ปีที่แล้ว

      Squid Cena The nuggets are a lot worse. They had these tenders that were very crispy and flaked with black pepper. They were my favorite when I was little

    • @sandrabentley1420
      @sandrabentley1420 5 ปีที่แล้ว +1

      All fast food outlets should be banned. Cheap, chemical laden, processed garbage. Bad oils, french fries, white buns. Rubbish is what it is. These companies have a lot to answer for. Diabetes, obesity, heart problems. Our bodies were never meant to eat such disgusting food. Now their doing the same thing with a plant based, processed, crappy, burger. Unbelievable. And people eat this stuff. Blows my mind.

  • @pinpvp5574
    @pinpvp5574 5 ปีที่แล้ว +14

    Take off your sunglasses...

  • @scottbouillion5826
    @scottbouillion5826 5 ปีที่แล้ว +11

    McDonald's lines are long... Burger King lines don't exist

  • @Notabot2000
    @Notabot2000 5 ปีที่แล้ว +11

    I’m surprised Burger King is still even in business

    • @MegaLadyv
      @MegaLadyv 2 ปีที่แล้ว +1

      Cheap and greasy keeps junk food alive in america

  • @RockJohnGR
    @RockJohnGR 5 ปีที่แล้ว +8

    As a student of Marketing I think that videos like these help out a lot.And from the point of the consumer I can see how a big corporation kinda see's the market and us consumers

    • @sandrabentley1420
      @sandrabentley1420 5 ปีที่แล้ว

      No, they don't really care about us, otherwise they wouldn't be in this fast food industry to begin with. Do you think they care if they ruin your health with their sub human garbage, they call food? Cheapest ingredients, processed white bread, cheap oils. Their clever, deceitful marketing, brainwashes people into eating this stuff. Don't be fooled. There's no such thing as healthy fast food. You want real food? Eat at home from scratch, It's not fast but It's a hundred times better for you.

  • @CryptoNewsTV
    @CryptoNewsTV 5 ปีที่แล้ว +9

    Is she high? Lol

    • @iloper
      @iloper 5 ปีที่แล้ว +5

      And sunglasses???

    • @CryptoNewsTV
      @CryptoNewsTV 5 ปีที่แล้ว +3

      @@iloper got attacked by a raccoon the night before lol

  • @alicefrozenberrypink6040
    @alicefrozenberrypink6040 5 ปีที่แล้ว +17

    I was listening to this on my Bluetooth speaker while I was doing something and I thought I heard him say at 1:35 "a big genital sandwich" had to skip 10 secs back just to know if I heard it right.

  • @brandonmartinez3270
    @brandonmartinez3270 5 ปีที่แล้ว +11

    Fix the audio quality, the background noises are distracting

  • @MrMiniPancakes
    @MrMiniPancakes 5 ปีที่แล้ว +5

    His success? Who eats at Burger King????

  • @MrCheeto01
    @MrCheeto01 5 ปีที่แล้ว +10

    Is that a call to prayer I hear in the background?? Just who owns Burger King?? Personally I’m going to try and purchase USA based products and services, which means no more Burger King

  • @chrisginoc
    @chrisginoc 5 ปีที่แล้ว +2

    I hope Burger King ads are not made in house because they are terrible.

  • @samueljrichardson2499
    @samueljrichardson2499 5 ปีที่แล้ว +8

    audio is so quiet on this video

  • @AverytheCubanAmerican
    @AverytheCubanAmerican 5 ปีที่แล้ว +9

    His actual secret is foot lettuce and being a king

  • @catalinacurio
    @catalinacurio 5 ปีที่แล้ว +14

    Feed people fat, very slowly so that it creeps up on their asses. Would be interesting to see the correlation between fast food and obesity.. 🤢🤢🤢

  • @Godlike-87
    @Godlike-87 5 ปีที่แล้ว +14

    The secret to success is to pay your staff absurdly low wages and then enrich yourself using their labour.

  • @AnupTN
    @AnupTN 5 ปีที่แล้ว +2

    Please drop the sunglasses

  • @juliovazquez82
    @juliovazquez82 5 ปีที่แล้ว +3

    This Hass to be one of the most boring inside business story that I Heard in a white. 😴

  • @Jagermonster69
    @Jagermonster69 5 ปีที่แล้ว +3

    These ppl were just happy to get someone who has an executive position to interview with them n talk about things that you’re not really gonna put it into practice unless you’re a company like Burger King and is doing an entry into a diff country n market..

  • @enjoy-ly7zw
    @enjoy-ly7zw 5 ปีที่แล้ว +4

    “The company survives off of coupons “ that’s his secret

  • @captaindouglas6877
    @captaindouglas6877 5 ปีที่แล้ว +6

    Nobody goes to Burger King. Every time I Drive past one nobody is there but employees

    • @captaindouglas6877
      @captaindouglas6877 5 ปีที่แล้ว

      I travel so I see multiple locations. I’m not just referring to the location in my home town.

    • @SquidCena
      @SquidCena 5 ปีที่แล้ว

      You're probably lying or in the countryside... everyone goes to BK.

  • @edwardbroomiii7569
    @edwardbroomiii7569 5 ปีที่แล้ว +2

    The singer tho lol 🔥

  • @harvardmurrayinc
    @harvardmurrayinc 4 ปีที่แล้ว

    This interview is not great. Background music is super distracting .. interviewer wearing sunglasses like she's the one getting interviewed. Or covering up hangover face. 🙄 Helicopters overhead .. seems like a bad location.

  • @JessicaZane4realz
    @JessicaZane4realz 5 ปีที่แล้ว +7

    My secret to success will be to marry a rich man like him who already is successful.

    • @0113Naruto
      @0113Naruto 5 ปีที่แล้ว +2

      Lol you're funny

    • @phukboi1
      @phukboi1 5 ปีที่แล้ว

      Dats sad lol

    • @Joshlittle43
      @Joshlittle43 5 ปีที่แล้ว +5

      LMAO but he’s gay, so good luck with that 😂

    • @SquidCena
      @SquidCena 5 ปีที่แล้ว +1

      So you're a disgusting gold digger... hm you should be ashamed of yourself

  • @bothersme8622
    @bothersme8622 3 ปีที่แล้ว

    Is it okay to wear sunglasses and interviewing? It doesn't show respect whatsoever. It's not acceptable at such channels. My opinion

  • @x0xxx007i
    @x0xxx007i 5 ปีที่แล้ว +1

    Burger King is trash.

  • @InvestingEducation
    @InvestingEducation 5 ปีที่แล้ว +1

    Restaurant brands looks an interesting longterm buy for risk conscious investors, just like MacD, Yum, Colgate and clorox.

  • @ThePersonalPokedex
    @ThePersonalPokedex 5 ปีที่แล้ว +1

    NOT SELLING THE FAKE MEAT BURGER IS A GOOD START! CHEMICALS!

    • @silsalles
      @silsalles 3 ปีที่แล้ว

      And you think meat has no chemicals??? Good luck with that 😂

    • @ThePersonalPokedex
      @ThePersonalPokedex 3 ปีที่แล้ว

      @@silsalles the chickens I slaughter are chemical free

    • @silsalles
      @silsalles 3 ปีที่แล้ว

      @@ThePersonalPokedex you sound like a great human being

  • @therealsofiene
    @therealsofiene 4 ปีที่แล้ว

    Do people really think about the grill marks?

  • @Running4theCrown
    @Running4theCrown 5 ปีที่แล้ว

    It’s so annoying to hear background songs

  • @burpeeslurpy
    @burpeeslurpy 5 ปีที่แล้ว +3

    BK has the worst marketing

  • @fazliwahid1921
    @fazliwahid1921 5 ปีที่แล้ว +1

    The thickness of Burger King Products are Tiny

  • @a32k57
    @a32k57 5 ปีที่แล้ว +1

    The Burger King.

  • @lordyrichie
    @lordyrichie 5 ปีที่แล้ว

    Burger king is such a failing brand and Junk food has no place on my table. go Get a real job Mr. CMO LMAO

  • @hayman122
    @hayman122 5 ปีที่แล้ว

    Lmao secrets to success? burgerking is ranked under the majority of fast food chains and places to stop for a burger and fries. their menu is boring and quality is ok. flame broiled? where?

  • @agme8045
    @agme8045 5 ปีที่แล้ว +1

    In my country burger king is way better than mcdonalds, wendy’s and well thats all we got so far lol

    • @sandrabentley1420
      @sandrabentley1420 5 ปีที่แล้ว

      Believe me, you don't want anymore. Go home and make real food.

  • @RustyRazor9
    @RustyRazor9 5 ปีที่แล้ว

    They try to cut cost eventually.

  • @patw.6567
    @patw.6567 5 ปีที่แล้ว +2

    Everybody wants to be CEO but my dream career is being CMO

  • @manuelescobedo3546
    @manuelescobedo3546 5 ปีที่แล้ว

    Do us a favor and close down Burger King, soon.

  • @gabrielbernardes1899
    @gabrielbernardes1899 5 ปีที่แล้ว

    TL:DR compre cobertores maiores

  • @Jagermonster69
    @Jagermonster69 5 ปีที่แล้ว

    Such a green screen

  • @KOforLiddell
    @KOforLiddell 5 ปีที่แล้ว

    0:49 please define

  • @phillipgonzalez5097
    @phillipgonzalez5097 5 ปีที่แล้ว

    First

  • @mrgreggery
    @mrgreggery 5 ปีที่แล้ว +1

    LESSON #1 -- Sell unhealthy processed food to children for profit --

  • @potatomatop9326
    @potatomatop9326 5 ปีที่แล้ว +4

    I wanna share the secrets to having $1

    • @catalinacurio
      @catalinacurio 5 ปีที่แล้ว +3

      Drop it down the back of the sofa and forget about it...

  • @AssClappicus
    @AssClappicus 5 ปีที่แล้ว

    This is so stupid. If you see a company do some virtue-signalling pandering ad and you think, omg, i love this, they are being so socially conscious, THEN YOU ARE THE MARK. You're being played and buying into the marketing.