Hej! Here a thought for Mark on digital tools for sd. Maybe there are already plenty of stuff, or not usefull for anyone else, but we see ourselves needing a more visual/canvas based forms when doing some online research. Thanks too guys for sharing all this show!
Gantt Charts are not necessarily a problem because you can plan iteration within your gantt charts and you can adjust them as necessary... But yeah, a lot of service design research is awful.
Of course a customer journey map is a deliverable. A great deliverable even. If I were to own a business, having a validated current state customer journey presented to me in a form of a map would be of great value. Moreover, if a a group of designers based on that validated current state would come up with ideas of a future "what if" kind of customer journey maps, I would be very pleased as well! Now I would have something concrete to try out, based on reality. A customer journey map makes a great deliverable.
Thanks, Don. I understand what you mean and I do agree that a journey map is a great tool. However, a service design project should not end with a journey map. Too often I saw projects that ended with a journey map and not with (a positive) impact on employees or customers. If someone uses a journey map as a visualization of research data to identify a design challenge - great! If someone uses a journey map to visualize new concepts and actually does prototype and implement these - awesome! If someone asks an agency to create a journey map, but doesn't do anything with it (and uses this as an excuse " we're doing service design - here's a journey map" - crap. Unfortunately, handovers with a journey map as a deliverable often does not work, because the team who needs to implement a journey map does not feel co-ownership. At least in my experience...
24:00 YES! This is great. I look forward to following your works!
I loved the show. Extremely insightful. I admire how Marc emphasised the need for human skill in facilitation and see software as tools to help.
+Shahla Khan great to hear your enjoyed the show!
Marc Stickdorn I love your works. I love service design.
Great advice by not learning it through a book! Thank you
Hej! Here a thought for Mark on digital tools for sd.
Maybe there are already plenty of stuff, or not usefull for anyone else, but we see ourselves needing a more visual/canvas based forms when doing some online research.
Thanks too guys for sharing all this show!
+Adrià Garcia i Mateu Thanks, Adria! We already have something in mind for this... :)
Marc Stickdorn, we need really need design thinking in third world countries.
What did he say to join to learn service design?
The 'single most valuable advice' that Marc gives in the end, I couldn't hear it properly. What did he say? "One of your local ..."
Can you give a timestamp? I'll try to decipher it with you.
Look around timestamp 25:20 about joining local international service design jam session
@@MsHappydani Yeah he's mentioning the global service jam.
Gantt Charts are not necessarily a problem because you can plan iteration within your gantt charts and you can adjust them as necessary... But yeah, a lot of service design research is awful.
Of course a customer journey map is a deliverable. A great deliverable even. If I were to own a business, having a validated current state customer journey presented to me in a form of a map would be of great value. Moreover, if a a group of designers based on that validated current state would come up with ideas of a future "what if" kind of customer journey maps, I would be very pleased as well! Now I would have something concrete to try out, based on reality. A customer journey map makes a great deliverable.
Thanks, Don. I understand what you mean and I do agree that a journey map is a great tool. However, a service design project should not end with a journey map. Too often I saw projects that ended with a journey map and not with (a positive) impact on employees or customers.
If someone uses a journey map as a visualization of research data to identify a design challenge - great!
If someone uses a journey map to visualize new concepts and actually does prototype and implement these - awesome!
If someone asks an agency to create a journey map, but doesn't do anything with it (and uses this as an excuse " we're doing service design - here's a journey map" - crap.
Unfortunately, handovers with a journey map as a deliverable often does not work, because the team who needs to implement a journey map does not feel co-ownership. At least in my experience...
didnt find it helpful, a lot of talking and rhetorical debate, but no practical help or advice
whyyyyyy