How Do Survey Questionnaires Help in Data Gathering? Elicitation Approaches for BAs:Part 8 - SURVEYS

In this video from TEXAVI, Pardha Mantravadi walks us through the purpose, approach and techniques involved in the planning, conducting and analysis of surveys and questionnaires for eliciting data. Questionnaires are a mass data gathering exercise, often likened to a quantitative approach. Surveys can be done at any time in the product development life cycle - before, during and after the development and launch of the product or service. While it is relatively cheaper and easier to administer the surveys compared to other elicitation approaches, surveys do need a lot of effort to drive the response rates. Often the responses that are obtained are not of the expected quality and not of much help in understanding the problem. Besides, it requires an expert to formulate and write the correct questions and responses to get the required information from the respondents.
Watch the video to learn about the methodology, techniques, pros and cons in planning, organising and conducting the surveys and questionnaires in the elicitation process .