Wow Wow Mr Bruce is a class act! Cares about each and everyone of his employees. The come down and walk the floors and remember your name without hesitation
I met Bruce a few years ago in the Men’s Department in the Seattle flagship store. He knew everyone’s name and was as genuinely nice as in the interview. A quick sidebar, the main road in Hunts Point WA (a really nice suburb of Seattle) was installed by the Nordstrom family decades ago. Each section of the concrete paving is stamped with the family name.
I will say this. As a Black dude I have never walked into a Nordstroms and felt I was being stereotyped. And Nordstroms was the first ever luxury store that I took my Mother shopping too and never gave us a return issue. It’s our Families favorite store in California. Thank you Nordstroms ❤️
Nordstrom, always a company with vision and style - the first major department store my Mother visited in Seattle after she immigrated to the United States from Italy. With wishes of much continued success.
There doing something right the largest player Macy’s average store sales are 27 million a year per store Nordstrom average per store is 43 million dollars
When Nordstrom opened its first store in San Diego(Fashion Valley Mall) in 1982 it was DEAD for the first Six years and then in 1989 it exploded overnight. You started to see Women who had bumper stickers on their cars saying "I'd rather be shopping at Nordstrom".
Amazon or Macy's can't sell this level of luxury and service. It's not all just about getting your product and out of the store. The experience is so important. I think the bar idea is brilliant.
I love that bar in the store! Cool idea! I worked for Nordstrom’s years ago. They gave me a chance with my lack of experience and I learned everything I know about customer service today. They really know their customer service! I’m happy and hopeful for their continuous success! Glad they’re still privately family ran company.
Diana Krewinkel I guess you are right. But it was part of my youth. Just makes me realize that I don't go into the city or read the Times any longer. Really don't miss it.
I remember working for Nordstrom at the South Coast Plaza mall in Costa Mesa, that was the first store ever in California, it was great and still is a great store, always busy.
Nordstrom is the only department store I've been to that I actually enjoyed visiting. I used to get my Anthony's Logistics there... it's been a few years as I now live in Europe, but I look forward to visiting the flagship store in NYC on my next visit. Maybe it's Santa Barbara, but the experience was always pleasant.
There are things Nordstrom is doing right. Men's department has full time tailors on staff and has a separate alterations pick up area, has a full service restaurant, brands carried and the quality are trustworthy ...
I use to work for Nordstrom years ago and had the pleasure of meeting Blake he was a great guy literally! I continue to shop at Nordstrom because I love it and I can't wait to visit the flagship store
Great story, that’s the good part of capitalism. You offer great service, a great product and your customer walks away happy. The only way you can offer great services if you treat your employees great! #WishContinuedSuccess
Nordstrom has wooed certain credible TH-cam "gurus" who take us on shopping trips and model their clothes. I've been impressed by the quality and variety of what they've shown me and only wished there was a store near me so I could share the experience. Now, with the NYC flagship, I do. I haven't checked it out yet but I will!
I worked at Nordstrom’s years ago opening the Park Meadows Denver store. (In the designer women’s wear,but also sold the designer shoes ) Still love Nordstrom’s, great company and the Gold standard for customer service! I hope they make it in the big Apple 🍎
Nordstrom just closed their store here in Anchorage, Alaska, in September after 40+ years. They left like 4 years before their current lease was up and just boarded up the building which is in the center of downtown on 6th Ave. and connected to the mall downtown by a multi-level glass sky bridge and left it an eyesore. What a shame.
I'm in California and Nordstrom customer service is second to none. If I'm going to actually go to a store to buy clothes, I go there. Their return policy used to be absurd. They didn't require a receipt, the box it came in, nothing. Heck, you could have bought it at some other store and they'd take it back. I don't know if it's still like that. But they are the diamond of retail stores. here they have Nordstrom RACK, where they take the clothes at the season end and sell everything less than half off. i love the RACK.
Yes which I hated so much as a former employee. Taking back dirty nasty shoes worn by customers who have no shame. Plus we got comission and the returns affected us really badly. They started to reinforce a stricter policy later on for the high end designer shoes but you could still get away with it; if a manager got involved. Nonethelss, great company to work for but they need a little more structure and stricter policies.
Always love going to Normstorm really great company with a clear vision. I thought it was odd one Black Friday a few years ago when they were closed and didn’t participate. This company truly has high standards
I'm no shopper, but I've always liked the owner's of Nordstrom. Just like the story of New York, their story is unique and one of perseverance. If nothing else, it makes them a better fit for the city than other big-box national chains that have decided to open in New York in recent years. With that said, I'm not convinced that this new notion of creating a unique shopping "experience" at a traditional brick and mortar location will be able to stop the tide of the internet. Part of me think its just buying them a little more time. I'd love to be proven wrong -- I don't like the fact that we've all become zombies living on the internet either; but my gut tells me these places won't be around in 20 years.
I love Nordstrom. They never question you when you return items, the customer service is excellent especially in the beauty department - they are not pushy unlike other department stores I have encountered. The Nordstrom where I live has a bar as well and a place to get smoothies in the kids department.
For the longest I've been wishing for a flagship Nordstrom in NYC whenever we visit, not just a Nordstrom rack. They finally opened at Central Park Tower 😊
I personally prefer shopping at a department store as opposed to online. I can get what I want that day, no waiting or shipping costs, and I can try things on, and dont have to deal with mailing a return back in. I also like the experience of a department store, especially that shoe bar! Can't get that online. And just the nostalgia of memories shopping at that type of store is enjoyable for me. I could literally spend all afternoon there.
I'm a little different. I prefer seeing the entire selection of available items to buy. Since I'm very picky with what I get in terms of clothes, furniture, and other permanent, staple items in the home. I can really take my time to evaluate what I want and what I don't want. Going into the store, I feel pressured to not spend too much time looking, it's packed, crowded, too much fluorescent lighting lol. I do enjoy going brick-and-mortar for little shopping items. Unique things you can't find online, for example.
Nordstrom is nice(Physically and personally is probably nice) A bit too pricy for me. I'm more on the budget of like a Macy's. I think physical stores will always be here is some way. I'm a millennial and I'd rather get most of my stuff in a physical store because you can see it, try it on, it's instant, and if you need to return it, It's instant and it's not a pain. You don't get any of that with online shopping. The real crime would be getting a department store inside a mall. Actually outdoor shopping malls do very well though. I have a couple by me and it's always busy.
I wish they still had the Piano player, just not by the escalators. LOL. But really, I miss that. They had a more upscale feeling in the 90's, and the employees got commission, when they took that away, service went down.
It's been over three years since this was posted. Crazy to think about everything that happened with COVID, and yet they're still in NYC. As they said, if you can make it here... (I'll complete it) you can make it anywhere. They sure proved those people who called them "dumb Swedes" wrong! (I think these days Swedish heritage is not as "unhip" as it used to be. It's just unfortunate that "Swedish" might also be associated in the public psyche with popular, globalized Sweden-based brands that sell "cheap" stuff, namely IKEA furniture and [to a lesser extent] H&M clothing.) I love the tribute to Blake Nordstrom as well. Out of the many businesspeople in the world, Blake Nordstrom was high on my list of businesspeople I admired. I actually felt devastated when I learned he passed away (on the same day as my mom's 57th birthday).
Nordstrom usually caters towards middle classes which made up most of the US population that's why they survived the retail apocalypse. Barneys New York is just plain too expensive for the normal everyday people.
I hate that Nordstrom left the Norfolk/Va Beach area because of abysmal sales. Their service was always top notch, but that part of Virginia is not too accustomed to high end shopping. Now, you have to drive 3 hours to Northern Virginia if you want to shop at the closest Nordstrom.
Have really mixed feelings on Nordstrom Usually the customers there are very snobby But it’s save to say sometimes that doesn’t really matter as long as you get what you want
If retail businesses want to attract customers again, they need to start building stores with some character, like they did in the 70s. Who wants to go to the same layout mall with the same generic goods in every city? I’d rather shop online. But yes, give me a Cinderella City with Cinder Alley with its little stores and street lamps and fun little gadgets for sale, and I’ll be there.
02:18... Reminds me of the professors like the one in Back To School (Rodney Dangerfield), this is a typical professor of that Ilk. There is a saying in business. "Those who can do, those who can't teach." If Elon Musk, Bill Gates, or Jeff Bezos taught in business schools at Universities, that's a class you should pay attention to.
I was going to joke that they took Barney's spot, but they seemed to create their own with style. Nordstrom's is what Macy's wants to be. Macy's is heavily over saturated from decades of gobbling up other chains, most notably Robinson May. Nordstrom's is a more accessible Neiman Marcus / Saks / Bloomingdale's that has an emphasis on service. I'm not a dedicated customer, but on the off times I've made purchases there they were enjoyable experiences.
I went there. It’s soooooo expensive! NYC just opened a Newman Marcus. These stores only cater to the rich. The rich like new. Once the dust settles they move on to something else. I was in Saks 5th Ave and it was empty. Clothes are the biggest waste of money. The only good clothing investments are shoes and bags. Everything else is crap made in Asia.
It'll work. Just look at Ikea. If they follow that experience model it'll work. Hard to do, but not impossible, after all inside the word impossible is the word possible...
this looks so desperate. the gimmicky/cringy "get everyone excited" marketing, the alcohol on the store, there is just nothing here i see making a lasting stay in new york.
man, that old guy seems like a genuinely nice guy.
Wow Wow Mr Bruce is a class act! Cares about each and everyone of his employees. The come down and walk the floors and remember your name without hesitation
I met Bruce a few years ago in the Men’s Department in the Seattle flagship store. He knew everyone’s name and was as genuinely nice as in the interview.
A quick sidebar, the main road in Hunts Point WA (a really nice suburb of Seattle) was installed by the Nordstrom family decades ago. Each section of the concrete paving is stamped with the family name.
I will say this. As a Black dude I have never walked into a Nordstroms and felt I was being stereotyped. And Nordstroms was the first ever luxury store that I took my Mother shopping too and never gave us a return issue. It’s our Families favorite store in California. Thank you Nordstroms ❤️
Arcus Puffious Never stereotyped sir, your part of the human family, and I also love Nordstrom’s, Happy Holiday’s! 🥂🍾
Nordstrom is pretty picky about who they hire. They pick the best. I worked for both stores and I can tell you Macy's will hire anyone.
I’m black and I’ve been racial profiled by Nordstrom so
Dunder Mifflin Maybe you were dressed like a bumb bro. People judge you by the way you dress and look more than often.
Mike nope I wasn’t. Was dressed casually... jeans and a shirt lol.
Service is why I choose to keep shopping there! It’s hard to find a store that still provides service!
its values are old fashioned, customer first and l!!!!!!!!!!!! I LOVE THIS FAMILY OWNED STORE!!!!!!!!
The family is seems so nice and well spoken.
I did not expect to get teary.
😂😂
Me too!
I didn't realize Nordstrom was still family owned. Nice to see they are real. Seem like really nice guys.
John C: I have personally met and received emails from the Nordstrom family. They are so nice and really down to earth.
Not really. You can buy their stocks on the stock market.
@Markus Olofsson I am guessing you are too.
Mr. Nordstrom has a pleasant energy about him. I've shopped Nordstrom's twice in my life.
Professor dude seems like a real fun guy
LOL
Nordstrom, always a company with vision and style - the first major department store my Mother visited in Seattle after she immigrated to the United States from Italy. With wishes of much continued success.
There doing something right the largest player Macy’s average store sales are 27 million a year per store Nordstrom average per store is 43 million dollars
duh, because they're high-end luxury. Macy's isn't that.
Yep prices are way way higher and no coupons for sure....got my first and only nice suit at nords but i shop at macys
When Nordstrom opened its first store in San Diego(Fashion Valley Mall) in 1982 it was DEAD for the first Six years and then in 1989 it exploded overnight. You started to see Women who had bumper stickers on their cars saying "I'd rather be shopping at Nordstrom".
Wild is 9
Amazon or Macy's can't sell this level of luxury and service. It's not all just about getting your product and out of the store. The experience is so important. I think the bar idea is brilliant.
I love that bar in the store! Cool idea! I worked for Nordstrom’s years ago. They gave me a chance with my lack of experience and I learned everything I know about customer service today. They really know their customer service! I’m happy and hopeful for their continuous success! Glad they’re still privately family ran company.
I guess I haven't been paying attention I had no idea 💡 that Lord & Taylor, Barney's & Bendel's are no longer.
Sheila Blische apparently you have been living your life, doing just fine w/o high profile retail.
Diana Krewinkel I guess you are right. But it was part of my youth. Just makes me realize that I don't go into the city or read the Times any longer. Really don't miss it.
I remember working for Nordstrom at the South Coast Plaza mall in Costa Mesa, that was the first store ever in California, it was great and still is a great store, always busy.
Nordstrom is the only department store I've been to that I actually enjoyed visiting. I used to get my Anthony's Logistics there... it's been a few years as I now live in Europe, but I look forward to visiting the flagship store in NYC on my next visit. Maybe it's Santa Barbara, but the experience was always pleasant.
Top notch in every regard. Love Nordstrom.
Love Nordstrom!!! Much success on all its endeavors!
There are things Nordstrom is doing right. Men's department has full time tailors on staff and has a separate alterations pick up area, has a full service restaurant, brands carried and the quality are trustworthy ...
Best customer service. I love Nordstrom! Nordstrom Walnut Creek, Ca ⭐⭐⭐⭐⭐ Nordstrom Naples, FL⭐⭐⭐⭐⭐
joshchicago2008 I worked at Nordstrom Walnut Creek for 21 years 😳
I always loved our Nordstrom here in Naples since the day the opened
I’m surprised that Nordstrom didn’t have a flagship store in New York. They are so flagship material that this should have been done years ago.
I use to work for Nordstrom years ago and had the pleasure of meeting Blake he was a great guy literally! I continue to shop at Nordstrom because I love it and I can't wait to visit the flagship store
Great story, that’s the good part of capitalism. You offer great service, a great product and your customer walks away happy. The only way you can offer great services if you treat your employees great! #WishContinuedSuccess
@To Be Honest in NYC? Really...On the Island Of Manhatten...I live here!!! WHERE? Please educate📚 me, thanks!!
@@MrPrentissDJones The outer boros do have a couple of neighborhoods
Nordstrom has wooed certain credible TH-cam "gurus" who take us on shopping trips and model their clothes. I've been impressed by the quality and variety of what they've shown me and only wished there was a store near me so I could share the experience. Now, with the NYC flagship, I do. I haven't checked it out yet but I will!
Fashion Place Mall in Salt Lake City, UT is packed all year long! Over the Holiday Season it is a mad house the parking lot is completely full.
I worked at Nordstrom’s years ago opening the Park Meadows Denver store. (In the designer women’s wear,but also sold the designer shoes )
Still love Nordstrom’s, great company and the Gold standard for customer service!
I hope they make it in the big Apple 🍎
Right ❤️❤️❤️❤️
I remember in the mid to late 90d when Denver didn't have a Nordstrom. People would drive all the way to Salt Lake City.
patr70 the Park meadows store opened in
1996 yes you are right.
It seems New York is most beautiful at CHRISTMAS time, Tracy.
stryker94109
Found the triggered mans
@@EpicExplosionify The answer is NOT to rename Christmas.
Nordstrom just closed their store here in Anchorage, Alaska, in September after 40+ years. They left like 4 years before their current lease was up and just boarded up the building which is in the center of downtown on 6th Ave. and connected to the mall downtown by a multi-level glass sky bridge and left it an eyesore. What a shame.
Sorry for your lost!
loss
I'm in California and Nordstrom customer service is second to none. If I'm going to actually go to a store to buy clothes, I go there. Their return policy used to be absurd. They didn't require a receipt, the box it came in, nothing. Heck, you could have bought it at some other store and they'd take it back. I don't know if it's still like that. But they are the diamond of retail stores. here they have Nordstrom RACK, where they take the clothes at the season end and sell everything less than half off. i love the RACK.
Yes which I hated so much as a former employee. Taking back dirty nasty shoes worn by customers who have no shame. Plus we got comission and the returns affected us really badly. They started to reinforce a stricter policy later on for the high end designer shoes but you could still get away with it; if a manager got involved. Nonethelss, great company to work for but they need a little more structure and stricter policies.
Heard the story of a customer returning used tires and getting a refund! they don't even sell tires, but they still refunded. that's huge.
Love this store I shop there and Nordstrom rack
Jamie was my store manager in Glendale CA in the 90's, Nordstrom is a specialty store NOT a department store.
I miss Marshall Fields
I love Nordstroms!
Bruce Nordstrom needs to consider wider framed glasses... they look like they're pinching off his face...
Always love going to Normstorm really great company with a clear vision. I thought it was odd one Black Friday a few years ago when they were closed and didn’t participate. This company truly has high standards
I'm no shopper, but I've always liked the owner's of Nordstrom. Just like the story of New York, their story is unique and one of perseverance. If nothing else, it makes them a better fit for the city than other big-box national chains that have decided to open in New York in recent years. With that said, I'm not convinced that this new notion of creating a unique shopping "experience" at a traditional brick and mortar location will be able to stop the tide of the internet. Part of me think its just buying them a little more time. I'd love to be proven wrong -- I don't like the fact that we've all become zombies living on the internet either; but my gut tells me these places won't be around in 20 years.
Circling the drain 😂 that was hilarious🤣
I love Nordstrom. They never question you when you return items, the customer service is excellent especially in the beauty department - they are not pushy unlike other department stores I have encountered. The Nordstrom where I live has a bar as well and a place to get smoothies in the kids department.
New York: I have a Macy
Nordstrom is a class act! Always takes returns and delivers outstanding service. Now, I understand why. Go Nordies!
Nordstrom has the greatest shoe sales people in the US. An experience I can't forget . Far above and beyond!
For the longest I've been wishing for a flagship Nordstrom in NYC whenever we visit, not just a Nordstrom rack. They finally opened at Central Park Tower 😊
I personally prefer shopping at a department store as opposed to online. I can get what I want that day, no waiting or shipping costs, and I can try things on, and dont have to deal with mailing a return back in. I also like the experience of a department store, especially that shoe bar! Can't get that online. And just the nostalgia of memories shopping at that type of store is enjoyable for me. I could literally spend all afternoon there.
Amen! Online fashion shopping is 💩
I'm a little different. I prefer seeing the entire selection of available items to buy. Since I'm very picky with what I get in terms of clothes, furniture, and other permanent, staple items in the home. I can really take my time to evaluate what I want and what I don't want. Going into the store, I feel pressured to not spend too much time looking, it's packed, crowded, too much fluorescent lighting lol. I do enjoy going brick-and-mortar for little shopping items. Unique things you can't find online, for example.
Nordstrom is nice(Physically and personally is probably nice) A bit too pricy for me. I'm more on the budget of like a Macy's. I think physical stores will always be here is some way. I'm a millennial and I'd rather get most of my stuff in a physical store because you can see it, try it on, it's instant, and if you need to return it, It's instant and it's not a pain. You don't get any of that with online shopping. The real crime would be getting a department store inside a mall. Actually outdoor shopping malls do very well though. I have a couple by me and it's always busy.
I wish they still had the Piano player, just not by the escalators. LOL. But really, I miss that. They had a more upscale feeling in the 90's, and the employees got commission, when they took that away, service went down.
Family run still. That’s impressive and says something. Especially having the balls to open up in NYC.
It's been over three years since this was posted. Crazy to think about everything that happened with COVID, and yet they're still in NYC. As they said, if you can make it here... (I'll complete it) you can make it anywhere. They sure proved those people who called them "dumb Swedes" wrong!
(I think these days Swedish heritage is not as "unhip" as it used to be. It's just unfortunate that "Swedish" might also be associated in the public psyche with popular, globalized Sweden-based brands that sell "cheap" stuff, namely IKEA furniture and [to a lesser extent] H&M clothing.)
I love the tribute to Blake Nordstrom as well. Out of the many businesspeople in the world, Blake Nordstrom was high on my list of businesspeople I admired. I actually felt devastated when I learned he passed away (on the same day as my mom's 57th birthday).
great store!!!!!
Nordstrom usually caters towards middle classes which made up most of the US population that's why they survived the retail apocalypse. Barneys New York is just plain too expensive for the normal everyday people.
Handsome boys! Much success to them..
I hate that Nordstrom left the Norfolk/Va Beach area because of abysmal sales. Their service was always top notch, but that part of Virginia is not too accustomed to high end shopping. Now, you have to drive 3 hours to Northern Virginia if you want to shop at the closest Nordstrom.
all about their customer service
I still shop at Tarshay.
I love this store, I hope they stay around forever. ❤
I ❤️ Nordstrom
Have really mixed feelings on Nordstrom
Usually the customers there are very snobby
But it’s save to say sometimes that doesn’t really matter as long as you get what you want
Nordstrom's motto has always been customer service is number 1.
I love Nordstrom
My favorite store Norstrom.
Can we please talk about the set design.
Tough, tough environment. Hope they succeed. They are going onto fierce headwinds.
Some of my best shopping experince have been at Nordstrom love the personal attention
If retail businesses want to attract customers again, they need to start building stores with some character, like they did in the 70s. Who wants to go to the same layout mall with the same generic goods in every city? I’d rather shop online. But yes, give me a Cinderella City with Cinder Alley with its little stores and street lamps and fun little gadgets for sale, and I’ll be there.
I love Nordstrom now bc of Rachel Parcell!!
I was hoping to hear about the store and the future - not the past. What’s their vision? How’s the store doing?
02:18... Reminds me of the professors like the one in Back To School (Rodney Dangerfield), this is a typical professor of that Ilk.
There is a saying in business. "Those who can do, those who can't teach."
If Elon Musk, Bill Gates, or Jeff Bezos taught in business schools at Universities, that's a class you should pay attention to.
Love the Nordstrom here in houston Texas
R.I.P. Mr. Blake Nordstrom
If I want to buy clothes in person or online, I'll always try to buy via Nordstrom for that sweet return policy
omg watching this post pandemic is crazy. Lmao talking ab opening a department store at the wrong time haha
I was going to joke that they took Barney's spot, but they seemed to create their own with style. Nordstrom's is what Macy's wants to be. Macy's is heavily over saturated from decades of gobbling up other chains, most notably Robinson May. Nordstrom's is a more accessible Neiman Marcus / Saks / Bloomingdale's that has an emphasis on service. I'm not a dedicated customer, but on the off times I've made purchases there they were enjoyable experiences.
just went to this store a few weeks ago
Excuse me! Which Antiguan is that at 5:51
Nordstrom is the store I only shop at reasons are in this news story
Nordstrom is trying to emulate Selfridges in London. : impossible and too late
AC BC I disagree...
Well this isn't London is it?
Nordstrom kills it in the US. You dont know what you are talking about
I wonder how this is working out for them now?
They should open a black owned clothing and black run Nordstrom store.. and see how fast it closes down
I prefer Robert Sakowitz and his merchandise.
!OPEN UP THE PIPLE LINE DAMIT!
I shall attend!
Wow. We were all hoping for this. Said no one. Ever. Thanks for another journalist think piece. Hard hitting. Gritty. Bahahaha
I love Nordstrom :))
She is a little striker . That white dress looks good on her .
I went there. It’s soooooo expensive! NYC just opened a Newman Marcus. These stores only cater to the rich. The rich like new. Once the dust settles they move on to something else. I was in Saks 5th Ave and it was empty. Clothes are the biggest waste of money. The only good clothing investments are shoes and bags. Everything else is crap made in Asia.
If you invest more in clothes 600+ you will notice the stark contrast in quality. The 100~600 bracket has been going bust bust bust.
It'll work. Just look at Ikea. If they follow that experience model it'll work. Hard to do, but not impossible, after all inside the word impossible is the word possible...
I still can’t get over the $600 jeans with fake mud on them. This deplorable will sell you jeans with real mud and cow manure for 1/3 the price
Nordstrom green eyes is more brightest than they NY future profit..
Shoe bar. Filler up.
After a lifetime in retail, Nordstrom was the worst company I ever worked for!!!!
Fernando How come? Explain!
I had the exact opposite, I absolutely loved my time there and hope to return soon ...
Elaborate sir
Yes please tell us why ? A Store in general or the company itself ?
Fernando ya it’s not all it’s cracked up to be.
Nordstrom is the best store. Point blank
I thought the economy is doing great?
Brick and mortar locations are having an uphill battle against .com sites
Referans➡️ RWWZA
I LOVE ... LOVE ...LOVE ... Nordstrom ... whenever ... I can afford to "no regrets," SPLURGE.
YESSS HONEY YESSS!!!
gotta love ads covered as "news", stop watching this drivel.
feel sorry for all the products currently being sold at nordstrom...gives a bad name to all other luxury flee markets ...
I love Nordstrom but wonder if they can survive the online attack. Their physical stores are just too fancy and huge. Time will tell.
Im a Nordy girl!
this looks so desperate. the gimmicky/cringy "get everyone excited" marketing, the alcohol on the store, there is just nothing here i see making a lasting stay in new york.