MEGA IS NOT DEAD... but what is the MATTEL BRICK SHOP?!?

Mattel has just announced the upcoming Mattel Brick Shop, arriving May 2025. But what is this new building block brand? What does this mean for the future of Mega? And specifically what does this mean for the future of the Halo IP?
‪@thedomainhalo‬'s video: • Mattel Brick Shop Anno...
Mattel's new Instagram page: / mattelbrickshop
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