Stone Island History
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- เผยแพร่เมื่อ 21 มิ.ย. 2018
- Stone Island History
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Instagram: @DoctorSoles11
The brand was founded in 1982 by Massimo Osti
More on him later!
A commonly used nickname for Stone island is Soney- post Malone pose
first adopted by the Paninaro youth in Italy in the ’80s - their style was very much inspired by ’50s Americana, but combined with sporty Italian designer labels. It was around this period that British football fans, following their teams to European Cup games, started bringing back some of these same labels to wear on terraces in the UK
Now some say its early evolution as a cultural staple started thanks to soccer hooligans from the UK. They wanted to avoid cops and rival clubs so instead of wearing team colors they started wearing flashy designer stuff…
Not sure how one led to another…but I wasn’t around so I just gotta assume that’s how they got down….with the get down
this eventually would turn into a dick measuring race for who could have the most expensive, rarest, most modern threads, and stone island fit THA BILL
Many would say Stone Island was perfectly suited for “casual Culture” - the supreme of its time basically…except instead of a box logo you have this famous patch that allows people to know you mess with stone island, and ya got good taste…since the pieces stand out and are obviously high quality…but to the untrained eye are not a loud obnoxious statement
This eventually evolved to finding Stoney in inner cities and tied to the grime scene, with THA PATCH now a badge of raw masculine muscle
Now theres a lot of thought that Grime OG Skepta’s close ties to drake led to Drake being turned on to Stone Island and leading a young generation of young hypebeasts to know about the brand in the first place
And that may be true, but at the end of the day, you cant grow as a brand or garner respect, without substance, and boy does Stone Island have it…
They’re renowned for pushing the boundaries of technology and innovation in their military designed garments for decades…and im very drawn to brands like that…those that push us forward and are constantly looking to evolve
I mean…heat reflective fabrics??? Are u kidding me??
I really tried to find a piece of those but they are literally impossible to find. Always sold out. Or lack of something in my size. Or whatever. Such a shame. Cuz that’s so bad ass
Massimo Osti set the blueprint for Stone Island and his legacy still informs where it is today. He’s the man who brought us reflective jackets, color-changing heat-reactive jackets, polyurethane-lined weather protective jackets, reversible jackets, dual-layer jackets with removable linings. These are all ideas that are now commonplace, and I guarantee that every major fashion house in the world has some of his work in their archive somewhere.
The compass symbolised love for the sea and an aim for constant research.
It drew influence from naval military uniforms
Osti was obsessed with military and workwear
The name for the brand was inspired by Joseph Conrad novels, and apparently the words STONE and ISLAND came up ova. And ova. And OVA again…leading Osti to use it as his brand name given his extensive experiementaiton with sea elements on his fabrics.
Shadow project!
errolson hugh acronym nike nikelab acg all conditions gear - บันเทิง
It belongs to the casuals not the hypebeasts
lots have said that
Casuals=football/soccer hooligans.... The problem is that the true hooligans have moved to other brands because Stoney has become mainstream and also well.
ricardo soto yea like cp company. Too many people wear stone island now
What about Paul and Shark and One True Saxon? Are there popular among hools?
ricardo soto Paul and shark is a bit but it isn’t recognised as much even though imo it’s way better quality and if by true Saxon you mean true religion then Edwin jeans are usually more popular
i hate hypebeast wearing stone island
i dont hate it, but i understand it
No, that stigma comes from the fact that a lot of football ‘hooligans’ wear clothing by stone island. Then because of that a lot of other people started to dislike it and became deterred from purchasing products from the brand.
Dadasha the Italians are hooligans themselves, called ultras and ‘white trash english chavs’ lots are of African/Carribean roots especially London and midlands teams
You are lowkey hating them because you want to be like them.
@@dadasha There are Football Fans all over Europe wearing it. It's Synonymous with The Weekend Offender. The Person, NOT the Brand. I first saw it on Scousers, then Aberdeen casuals(around '85-'86), then Everywhere across the Country, of BRITAIN. UK is Made up of 4 Countries.; I'm Scottish. From Edinburgh, and a Proud Jambo.
I am a Brit and can confirm it is indeed a hooligan certified brand. Gotta hide that certilogo bredrin!
lol so many ppl have said that now im startin to worry
Needn't worry, it's aiiight!
I know for a fact that Stone Island hate this Image, I used to know somebody who worked for them. Its stems from the football fans who took a liking to the brand.
I'm only going from what a mate told me, this was 20 years ago. He worked for them when we were students and he told me that they really don't like the negative Image that can be associated with some of the fans. I've never followed football but I do still own a few good SI jackets from 20 years back.
Doctor Soles11 Stone island is NOT hype
Stone Island will always be for the Hooligans.
lol cant forget THA ROOTS
what a shame
yeah keep it casual
It never was
+Dodo Meat Casuals made the brand popular all over Europe.
And ffs stop calling it soccer
its what we say over here mate. dont know what to tell ya haha.
Its a line from a movie called Green Street Hooligans
I got it bud
Pete was a wise man
"and for fuck sake, STOP. SAYING. SOCCA"
The reason it went from football shirts to designer gear is because the hooligans would travel abroad, shoplift a load of designer gear and bring it back and show off that they've followed their team in Europe and have all this designer gear to show for it.
No chance a working class lad from Burnley is buying it ahah, that's how it was obtained
lol makes sense
True
well said
@@uncontrollable343 u mean heysel not Basel
Stone island is NOT "hyperbeast" it is made for real geeza's
not once did i say it was for hypebeast. you didnt watch the video lol
Made for mugs more like,waste of money.
@@MrMarkhall1 get off the internet you 45 year old with 3 kids
@@MrMarkhall1 bellend, it’s for football fans
@@alexmcadam1126 Junkies more like
Before hooligans it was apart of the 80's Italian sportswear culture. A bunch of italians riding mopeds in stony.
thats right!
Paninari
That's fkn gangsta man!
The clothing is not bad at all but it’s has a bad imago bc of the people who wear it.
Yeah cafe mods basically but still mostly unknow until casuals blew up still remember going to europe with liverpool lads to steal shit
Italian Paninari, British Hooligans..... now americans are discovering the brand..... It was been a underground fashion secret for 30 years.
lol
@@DoctorSoles11 hope your glad on destroying our brands
Now look at it gone tits up
hate seeing Americans or hypebeasts in a stony. it belongs to the UK football hooligan culture, and they're ruining that exclusiveness.
i can appreciate that perspective as something being ruined, but ultimately i think its more open minded to realize that good brands will always find their way to a broader audience than the culture/subgroup that feels very attached to it at an earlier stage; again assuming it truly is a good brand- which SI obviously is. so yes it will lose its exclusivity, but if you mess with the brand i think you'll look past that, and if you feel your exclusivity is what made you fall in love with the brand as a proxy, you and others that feel the same will gravitate to something new/else and the exclusivity will start again. stay hopeful my friend!
henry bowler who knew hooligans were such babies about who wears the same clothes as them lmfao
So only hooligans Can wear it?
Most of them Can’t even afford it
LOL
Hooligans are a joke to the rest of the world pal 😂
Hope the hypebeasts are happy with themselves, look at the price of the new season
lol
Hype beasts buy vintage tees by the 'highest to lowest' in price of bands they dont listen to and distress further. Of course theyre happy with themselves.
How much has it gone up by? I bought a sweater from flannels about 5 year ago for £150
Don Maynard sweatshirts are 190 rrp now
-- make that £205 now
Americans wearing Stone Island is like a kid from the UK wearing a blue bandana with a Crenshaw t shirt. Just weird and not right. You missed the history of the compass and the connection to the Celtic Cross and Right wing politics which some of the early hooligan firms had. That's ok though, wear it to the mall.
LOL. i legit died laughin readin this. thank you for that. also appreciate the added info for the compass! couldnt find much on it. if you have any links you could share i'd appreciate it. would love to learn more
Your soooo right tho but still laughed so hard bro🤣🤣🤣
Imagine gatekeeping a brand no ore fucking cares
John just fuck off, he can wear whatever tf he wants 💀
The hooligan image is dying , the thing I hate is how Americans think its a new brand. Been by far the bestselling premium brand in the UK for at least 25 years
Your wrong mate casual are on the rise
@@GreenCocanix nah mate, too bait for the hoolies.
Really? I truly don't know what's so special about this brand beside that logo that only screams "i have a lot of money and don't know what to do with it". Especially the UK has much better looking brands like Bellstaff, Barbour, Fred Perry, Burberry etc. who are also partly cheaper than Stone Isand.
History lesson starts at 8:41
Your dad at the end is too funny hahahaha he’s feeling so good in that jacket hahaha love it!
haha thanks. he's a G!
I’m making my way through your videos but I’m gonna need some more! They’re so good!
The best thing about stone island is how they make the badge, they purposely put imperfections in it, so replica badges are actually made perfectly and it's quite obvious when one is fake
ahh good to know!
Also always have things like the drop stitch which fakes don’t have
I've actually seen the fakes having drop stitch now, best way to tell is by the thing the buttons go through, on real it should be curved, on fakes it is straight.
OOQARFASOFSAIF yea on fakes it’s just a slit but on real they have been cut properly
Honestly this is some top quality content that deserves way, way more views
means more than u know! inspires me to keep going with these. appreciate the patience
Lovin the channel bro. Big up from the U.K! I also like how you reply positively to the negative comments, keep it up 👊🏼💯
I'm really drawn to your videos. You do a good job informing us.
means a lot thank u!
My man, I really like your dry sense of humor, kinda serious and funny at the same time! You definately deserve more subs! So you got my sub and support! Keep on going!
haha i appreciate that! means more than you know
Why don't you marry him then?
There was a particular match played against Liverpool and an Italian team. The Scouser supporters robbed a Stoney store. That's how it got popular. Because they cleared out the store entirely
CP Company is my go-to brand now, now rappers have started wearing Stone Island. They've made it to commercial
yea i tend to hear a lot of that in these comments lol
Yh and cp like the casuals as we saw with there colab with three stripes whereas stoney like Nike and want to leave the casuals
same for me. my Stone Island has been buried for a few years and I've invested mostly into CP Company when it comes to casual wear. I'm sure CP will be picked up and ruined soon too.
You are right about CP and Stone Island. I tend to have gone to CP more recently. But Stone Island seem to have got a lot better lately. But I would say unless your buying a nice coat from CP , Stone Island is bringing out some really nice quality pieces. The CP clothing just doesn’t have that same quality or wear well after some time. Not a fan of the calibrations for either or this America fellas , he’s a doughnut. Nice coat that jacket though.
I agree
Awesome video, well made! You taught me a lot
appreciate that!
It's a casual brand ffs
lol never said it wasnt
lewisDrfc fuck the hype beasts
Evan Taylor init lad
Their stuff is a bit expensive. I saw a stone island tee go for over £100
That isn’t very casual if you ask me
Denxytube I'm not into it me
I first saw stone island being worn by the Casuals which are UK football hooligans , with some crews bringing clothes from Europe they stole during shoplifting sprees while at football matches abroad. In Scotland there was an ex hooligan who opened a shop in Aberdeen specifically catering to stylish brands , it was a peacock type thing strutting with the best gear and being the best crew. Good video i just stumbled on and was good to hear about it.
thanks for watching! yea its had quite a history from everything ive learned and heard about. appreciate the added insight!
Good info! Just got a comment on one of my Supreme x Stone Island vid I did and recently learned some of the info you shared.
oh dope! thanks for watchin!
I literally thought you were some popular ass TH-cam you delivered a very good informational video
Paul & Shark ⚓️
U don't see the hype beast jumping on this brand I love this brand
its a great brand!
My all time favourite brand Paul & shark the knitwear and jackets are real quality
Paul and shark is the business.!! Love the make and logo is ultra cool. Really good old school label. 🍻🍻
Not hyped at all as good if not better quality still made in Italy 👍
As you say Stone Island has been a hooligan brand for a long time and in the casual clothing and hooligan scene it’s not appreciated that the so-called ‘hypebeasts’ take over the brand, just because mainly Drake caused for it to blow up. As im a football fan from the Netherlands I strongly agree with this opinion and though it’s an expensive brand it’s worn by pretty much everyone able to afford(or fake) it which ruins the exclusivity of it.
in a nutshell!
Stoney à niffauw
Thanks for the video bro good informations and yeah
Greetings from Germany 😘
thanks for watchin! always crazy awesome to hear i can be in touch with people all over the world
Your dad looks smooth in that jacket! Might wanna cop one for him ey!
Does anybody here remember Left Hand? If you do....virtual handshake!
“It’s kinda like supreme for people who grew up a little bit” wtf is he on about stone island and supreme are nothing alike😂
Hi man, Is the raso gommato vinyl cover long coat owned by someone you know that want to sell It?
great video, try and get your hands on an Ice Jacket. I've got two and they've had compliments the whole world over.
thanks! I found one actually...it was the last one left in the actual freezer in the store; so dope. 5 grand!! hahah. but im gonna wait for a better color cuz it was just white and black
Dont mind the 15 years old that did not even live through the casual cultures glory days. What they recnetly did is watching gse on netflix and think they know something. Italians made the brand exclusive, not hooligans
Ask anyone in Scandinavia, England, France, Spain and even Italy why stone island is popular and you will get the same answer, casual culture made stone island
The clothing is not bad at all but it’s has a bad imago bc of the people who wear it.
Mongrels claiming it's a football hooligan brand obviously dont know that back when liverpool made it to italy they ran riot terrorised and stole from the italian casual shops..... it was only ever meant to offend rival teams that didnt make it.... its since been diluted by grime/rap/hip hop and anyone that can afford it.... its a status symbol now that you have money and most holligans are not fans of it anymore for that very reason 👌👍
yea context of how you came around the brand is a big factor
Good video enjoyed it
Appreciate u!
Entertaining video👌
Americans
Only wear stone island if u even know where West Ham is
Or Milwall
J 1- UK Drill or leeds
LSC will teach em good and propa
8:51 omg the ultimate stereotype hahahah
Yeah but at that time in Italy having these kinds of brands meant something, and not only for the price but because while other people wore only American and overused brand, these kids wore something that represented them
I see you riding around South Philly like a boss in the Stoney!
haha not south philly but def felt like a boss fer sher in this
Doctor Soles11 oh, the row homes looked a little like south Philly
That jacket looked fly with your dads flamingo shirt, not gonna lie lol
Hey Doc, your dad looks like Massimo Osti
Stone island belongs to the football casual who wear any adidas shoe and listen to the stone roses or oasis
u belong to stone island. not the other way around. u dont own the brand lol
Does anyone know the exact name of the jacket?
I only know a few badge colour schemes, regular is for normal stone island products, you get one with a green border which means it’s pre 2000.
The solid colour one is the shadow project line
And the black with all White compass indicates that the piece uses new materials,
You also get frost badges and acid treated badges
appreciate the details!
Stone Island is popular In the Netherlands!
I have 3 sweaters one hoodie one T-shirt and 2 polo’s.
Thats enough for me I dont need more!
haha solid rotation it seems! yea im happy with my one piece for now but will hopefully be able to find a shadow project one i like and/or a heat reactive one!
Stone island the favourite brand of extreme right. Fare right politicians in Holland west that brand
Really love the look. Another year until I finish my masters in computer science then maybe I can cop some of these sweet stuff.
its a great look! lot of great pieces for you to check out when youre ready
I love fashion and I have all the really well known “Hype” brands (Bape,TNF,Off White,Yeezy) but stone island seems like a really good way to branch off into a more classier look that I want
Yea very adult look!
Just in case uve missed the latest season.
There is a dyneema bonded leather ice jacket ;) white to black and white to darkred/burgundysh. But its a stack. 3250€
appreciate the tip!
huh ok, so basically when English wankers adapted Stoney it easily started to getting popular more and more, in 70's being a Hool was really popular and when something gains popularity it is well known in every type of social group, one of these social groups are people working as policemen. In the beginning, it was easy for the typical policeman to kind of see who is a Hool. When they've started escaping thru the crowd after fighting with their opponents that are fans of the other team, it wasn't hard to see a band of guys in colorful football shirts. As I said before, many people wore Stoney's so Hooligans used brands like stone island/Lacoste and other brands as a camouflage.
from that stand point it made sense; i guess i just couldnt picture a hooligan type transitioning into "fancy" designer wear but i dont know the european hooligan culture and just have american hardcore sports fans to compare to...which i could never see them going from wearing a jersey for example to wearing lacoste or polo or anything...again not saying i agree/disagree/think its impossible....i just couldnt picture it based on what ive seen personally haha. but good to know!
Mate you dont have a clue ahahah, in europe there are football casuals (hooligans arent really a thing anymore) who dont cause that much trouble but still kick off, casuals typically wear expensive clothes like stone island CP paul and shark etc
Like most casuals wear expensive brands basically
yea never been to europe so only have google to go off. maybe someday i can make an update video once ive traveled out that way!
sounds swaggy
In year 2040 you can wear cp company
😂😂😂😂😂😂😂
Great review! These comments have me rollin😭
Hahahah right?
You can find some dope new & vintage stone island pieces on grailed, ebay uk, & online shops like toohotlimited and jazzybadger
ive checked some of those but ill keep lookin! thanks
Stone island isn’t hypebeast it’s casual always will be
Stone Island is Ours.
-Ultras
LOL
Lol get outta here. I bet u wear American stuff all the time
Definitely a brand worn by lads going to football and also the rave scene in the 90’s…..a lot of the hooligans discovered ecstasy and calmed down and started going raving instead of fighting every weekend! Even now if you go to watch West Ham play (my team) the supporters are wearing stone island, cp company or Lyle and Scott! London boy style! ✌🏻
The reason why hooligans started sporting expensive gear was to avoid police detection as they could not be identified as fans through team colours
yea as ive learned more about it that part makes more sense
Americans finally discovering Stone Island about 3 decades to late.....It took an awful rapper like Drake to ruin this label and now it's lost it's cult status it's just a regular label now and lost it's edgy coolness amongst the loyal masses in Italy and UK.....Please Americans and Drake stay away from CP Company...I got my first Stone Island piece in 1998 and i've boycotted the label once Drake started repping it.
lol good for u. i'd never let my tastes be effected by what someone else is doing but hope u find a new brand u like i guess...until someone else "ruins" that one too
@@DoctorSoles11 CP Company and The Real Mcoy's until Drake and Hypebeasts from your side of the pond americanise it and ruin it.
Lol
Yeah. I don't buy SI anymore. I love Aquascutum and MA. Strum and some others. Still use some CP company as well.
@@dannemannen18 Nice.
The thing with stone island is that you can wash the clobber with the badge off, which keeps the logo nice and safe! Whereas supreme tees are risky to wash as the logo will eventually come off :)
+HYPEBEASTS have ruined the CASUAL BRAND Stone Island :(
yea good call!
Stone Isalnd could give less of a fuck what hypebeast do, theyre getting their money so stone isalnd could care less what you think.
My boyfriend wears Stone Island and I've bought him a few pieces over the years. It's expensive but the jackets are good quality and wear well but the knitwear is dreadful. Even when hand washed it shrinks. Definitely not worth the high price tag.
what's the brand of your glasses?~
oliver peoples!
Does all stone island products have a badge on it? I bought a stone island shirt front the thrift store and it has an embroidery S.I. on it but it doesnt have a badge with the logo on it? Does that mean its not real?
im not sure tbh, still relatively new to the brand!
Some of the early stone Island, did not have the badge on the sleeve. It could be from the mid to late 90s and worth a lot to collectors (depending on condition and other security features of course)
Great vid! Have you looked at C.P. Company?
appreciated! havent heard of them actually
Doctor Soles11 they are famous for the goggle jacket! Here is the website www.cpcompany.com/en
Hope “hypebeasts” don’t ruin cp company too !
Its under the same ownership.
Don’t tell him about cp company, don’t want more 10 year old kids ruining it or fucking hypbeasts
Damn Doc you look like a focking star here haha you should go back to this look
Peace
lol thanks
What’s that piece you have called? It’s really 🔥
david tela light! closer look at the tag and official name in the video
Nice video
thanks!
I live in Sweden and back in the days, people would walk up to you if you wore Stone Island and they would ask you, ”Do you stand up for the patch?”. If you said no, they would rip off your patch and if you said yes, you would have to fight.
Så jävla sant hahaha
Братко this is so true about the Stoneisland patch. I heard those stories from Italians. In North America chuligan culture doesn't exist.
From Canada от Русского брата крепко обнимаю.
Я говорю по Шведски и на Сербском.
Lived in Sweden in Kristinehamn when I was 10.
Uk crew been wearing stoney since the 90s possibly even earlier Americans shouldn’t be wearing stone island
lol thank you great honorable all powerful judge of who can and cant wear what
Doctor Soles11 true tho Americans don’t understand or even have casual fashion it’s like us being interested in what ever fashion is associated with American football
haha yes in a way
dad part was funny as fuck lmao
lol yea hes a riot
Good vid would recommend a moncler vid
may be a while but appreciate the feedback/suggestion!
Don't wash with the tag on.
good to know!
@@DoctorSoles11 really dont, it’ll rinkle it to shit!
Not a hypebeast brand
Never said it was
Ha just watched this, where have I been, you are a proper character, check out the stone island lucido TC trench coat packable if your still rocking stone island it’s a work of art.
What happens if you loose your stone Island badge?
If you go on the stoneisland store they just released a heat reactive jacket, I'm in love with it but not sure if it would be in your taste.
Saw it! Not exactly my style so I’ll keep waiting lol
These big hard youtube casuals seem to be pretty sensitive
lol
Please leave
How much you’ve paid? Looking for similiar jacket.
I forgot tbh. But I got it off their website and they’re all similarly priced
Doctor Soles11 Thanks bro, fire video.
Fashion is often talked about as an art form, and while most of such talk is overrated, there is a certain artistry about Stone Island in the way it experiments for the sake of experimenting. At the end of the day, a jacket changing color depending on the temperature may not mean much to most consumers. But to Stone Island, that sense of achievement is real.
Stone Island’s fervent embrace by its customers is an indispensable part of the brand’s success. Its fan base is as immense and fanatical as those of football clubs. For many, collecting Stone Island is a serious endeavor and a lifelong passion.
bravo! well said
You need to remove the shot of the QR code, people can steal It 😳
lol
Dosent work like that but if alot of people scan that same code it will show up as fake on certilogo
ABU 98 Correct
ABU 98 you get about 4 uses out of a certilogo before it becomes unverifiable
Subtle daddy flex
lol subtle
Hooligan- a violent young troublemaker
Hey Doc, how tall are you
6 foot
CHECK OUT C.P Company X Adidas (colab)
damn yo. ima have to take u sers with that stone island emblem as yer icon thumbnail haha
Here's the Link.......... hypebeast.com/2018/2/adidas-c-p-company-kamanda-goggle-jacket
15:48 your
dad never looked so fly
hahah gotta learn from THA BEST
love my stone island thermo reflective jacket hehe :)
enjoy em!
r/humblebeagging
Your dads awesome lol. Check out stone island marina, it’s my preferred SI pieces
haha my dad is a legend. def will look into it thanks for the recommendation!
Can't believe this mug has worn stone island with a moody shirt and tie and dodgy strides,he clearly don't get it
the casual culture and hooligan roots? you are correct. that's not who I is. or who I be. yet im about stone island. speaks to the brand. no one wants to be one dimensional
@@DoctorSoles11 I rate you for wearing a piece you like how you want, not how id wear it but i actually think the fit is fire
appreciate that!
Bellend
football casuals started it
stone island started it lol. casuals carried it
Nah nah man the paninari's started it
Shit on the city
Bought my first SI piece in 88 at little shop right by Sloane square if your as old me and you were at it on a Saturday you will know exactly what shop I'm taking about
Stone island is an impeccable brand which is massively overlooked.
preach
Clothing is something everone should be able to enjoy know matter what part of the world or planet they come from.
But it’s been watered down so much by 13 yr olds using mummy and daddy’s money and think they’re at the height of fashion and wannabe roadman drake showing his arrogant little prick fan base to it. You can wear what you want but it’s a disgrace when people aren’t wearing it for the right reasons.
@@willpickford2134 the right reasons? lmfao these aren't PPE
Hans Christian Cristobal lmao you know what I mean. Hypebeasts ruined it for everyone, just disrespect to the brand and it’s roots.
Please do not compare stoney to supreme
:-D
I mean they did a collab
That Stone Island x Supreme collab must really piss you off then
lol few things piss me off. dont care about that collab at all haha
what a guy.
HOW DO YOU ONLY HAVE 6K WTF
lol u tell me
Damn why didn’t I know this a couple weeks ago when supreme Colab wit them. I passed hard thinking NOPE
Its not what its used to be
thats a fact
When Grime got hold of it its like we flexed it firsts Ive been dropping these Garms 20 ODD YEARS , FIRST THE JUMPERS THEN THE JACKETS JEANS ECT ,
I don't think so mate.road rappers were rocking si before grime artist's.they were into yankee brands like akademiks etc, then got into si.
@@marxman300 grime was around years before road rap, you idiot
6:47 - when Jeff Goldblum shows off his Stone Island Jacket.