Open Targeting: The Big Facebook Ads Debate
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- เผยแพร่เมื่อ 24 ก.ค. 2023
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Is it possible to run Facebooks without any targeting?
To just use open targeting and let Meta work it out for you?
There are a lot of open targeting advocates when it comes to Facebook ads now...
And there are times when we'll use open targeting in our Facebook ad campaigns...
But you don't want to use open targeting exclusively.
In this video I explain when you do and don't want to use open targeting.
#facebookads #facebookadstargeting
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Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTLong-opentargeting0923-ment
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Sir ben, i just want to say thank you because when I'm not sure what to do, I'll watch your videos, and every time I follow what you say, it works
Following the footsteps Prof Charley T
You make a great point about the fact that it's not ALWAYS the best option. I use it for TOF and i'd say 80% of the time it outperforms everything else, but sometimes targeting wins out. That's why testing is so important.
your voice tone & your explanation technique is like outstanding.
This video is directed towards Charlie and Nick Teriot. Video i've been looking for. Thx
Lol I Manifested it , for the past few days , I was wondering if I should do open targeting or not for my dog ecom store but lol the fact that you gave a dog example in the 3rd reason is like so funny lol
Haha nice :)
Your videos always best
Here is a question If I only want to "retarget" in Advantage+ audience and I can't move back to the original previous audience so should I Keep everything open after adding custom audience in Advantage+ Audience? Because there is no way to go back to old audience section?
Love You....
Great video, Ben, as always! It was very informative and interesting. I must say that I'm considering different approaches, including yours and those of Professor Charley T and Nick Theriot, especially when it comes to retargeting. I use different ads and campaign objectives for my main campaign and my retargeting campaign. For instance, my main campaign consists of image ads and messaging conversions objectives, while the retargeting campaign utilizes a dynamic catalog for everyone in the retargeting pool from the last 30 days, encompassing meta sources and website sources.
My concern is to avoid any overlap and ensure that the retargeting campaign won't have any negative impact on the results of the main campaign. Can you provide some insights or advice on this matter? 😊
should you use interest based targeting for local ads if you can build the audience to a large part?
Incredible insight on your part
Ben, I have heard that using Facebook ads for my Etsy shop are not a good choice due to the fact that Etsy does not allow nor recognize my shop as its own Url therefore not a website. So whatever ads I may create, Facebook will not allow me to guide and target audiences except for a huge "traffic" option which lets facebook essentially place my ad wherever it wants...Can you please clarify this or even make a youtube video addressing the millions of us that may be in this position?
Thanks for all you teach and share!
When setting this type of ad up do we want to also have advantage plus audience switched on or not?
with open targeting for something like local lead generation for solar targeting homeowners would you still leave it at 18 - 65+ or bump it to 35 - 65+. Also for a brand new ad and for the something like solar would you start off with interests then after a sufficient amount of leads test open or how would you approach this situation?
Great video! I've noticed the same exact results for my clients recently. That open targeting is doing pretty well. I have a video suggestion: What does your day-to-day look like as a Meta marketer?
Interesting - good idea!
Incredible insights on open targeting! The shift in thinking from ultra-specific to broader audiences is truly a game-changer in the advertising realm!🙌
Thanks a lot :)
Thank you Ben. Very grateful
You are very welcome :)
1:14 "Who to put your audience in front of" could be a game changing new marketing technique 😂
I thought I was the only one that caught it 😂
No targeting has performed best across all my businesses.
Interesting - thanks for sharing
Do you have the advantage plus audience switched on?
editors need a raise.
My biggest question to you is what type of targeting would you do for roofers with a 500kl audience ....would you go home improvment based interest or would you go to open only.... most my accounts are 25 mile radius... i turn off auto and go feeds only for the most part..... so having said that do you think local business that need to be a homeowner..... would you go interetst or broad if you have a bigger side city...
I'm getting a 10 click thru rate how can I bring it closer to 90 percent
It wont be long before they remove the targeting option completely
Vvvvery thanks!
Do you know how to boost my video from my Facebook page while live?
I made an open targeting ad for furnishing brand in Chennai. It went out to the people who couldn't afford it. How should I approach Instagram followers campaign for high end furniture store?
I actually started a new campaing with open targeting and is working right from the start. It's running great for over a week but suddenly today I get zero reach, zero impressions and zero budget spend. Everything is active, have enough budget (spending €80 a day) and everything was working fine yesterday. I have zero notifications and account quality is fine. Any clue what might be the issue? Update: for some reason It took some time before it started running again.
Hey Ben, I have a doubt.
I created a Facebook page & connected my fb Insta account with meta business suite.
In addition to that, I have added my client's instagram account, is it possible to schedule post & generate ad for him?
Hi Ben,
First and foremost I would like to extend my utmost gratitude for all the knowledge that you are providing through your channel. Through watching your videos and taking notes my business has been growning and I have been gaining recognition in the industry I work at.
A quick question - Do Lookalike and Custom audience that gather information and clients through Instagram & Facebook video viewers and followers update when I add new content to them? Or do I have to keep making new Custom & Lookalike Audience each time I make a new video?
Thank you very much for the kind words.
Good question and yes they update automatically.
Hey, Ben! Could you consider making a video about setting up ROAS goal optimization campaign. The Facebook Ads setting when you are getting at least two purchase event values and FB is trying to get you most valuable customers while taking into consideration less valuable ones. Kind of a more advanced and balanced strategy. Couldn't find any video for this type of campaign. Thank you in advance!
That's a good idea. ROAS optimization is a misunderstood topic
Amazing content 💥
Thank you :)
My current best cold conversion campaigns are open targeting and a 2% from website purchases. Both these audiences seem to re target as well.
Thanks for sharing :)
Love your videos Ben, I think I've watched like 50 of them without even running an ad yet lol.
Which video do you think is the best to follow for a sales conversion campaign that shows the steps to set it up? I'm finally ready the searchability is not optimized because of titles hahaha
Awesome, thanks. I'd check out my beginners tutorial. That is more than an hour long and has a full walkthrough :)
@@BenHeath got it, thank you!
New subscriber, love your content! I'm just wondering if target interest have been removed for my niche (faith based), would you just stick to "open?" Thanks.
Thanks a lot. Yes that's a good place to start. I would test different options as well if you can but open is likely to be one of your best performers.
Ben, can you make a detailed video about how to run effective Facebook ad campaigns for restaurants? Plz plz plz.
Thanks for all your efforts❤
Thanks for suggestion :)
Hey Ben, can you suggest a strategy for a new ad account for a e-commerce website? What should be done first? Should go to website traffic or should find interest? Also for interest finding should the campaign objective be website traffic or conversion ?
I'd recommend checking out my beginners tutorial. That has a full walkthrough and you can find it on my channel :)
wasted money on getting whatsapp clients that aint got no money or are just tire kickers. Had i selected buyers, people who buy more expensive things, expensive interests this may have been solved. Suggestion?
Hey Ben, great content!
Ben I wanted to ask if there's any course that runs from beginners to advanced when it comes to Facebook Advertising? Or is there any other sources or methods you use (besides gaining the experience directly through working on FB Ads, of course).
Would greatly appreciate your insight!
Thanks a lot :)
Sure, my course does exactly that. Here's the link: heathmedia.co.uk/facebook-ads-insiders
I think that is the best way to learn. Educate yourself and then practice.
@@BenHeath Thanks Ben! Was searching something like this for quite a while now and your knowledge seems to be one of the best out there on the subject!
Definitely will look into your course!
Thank you for all your informative videos. quick question please. what's the best dimension for a Fb video ads for it to be optimised in all suggested advert section. I am making the video on canva. thank you
You are very welcome. If you are just going with one size, I would make it square :)
@@BenHeathI tested vertical against square videos several times, but Facebook always pushes vertical videos so that the square ones get no budget. I tested video ads via DCT and the 'classic' way and always had the entire budget pushed to vertical videos. Why do you think that is so?
Hi Ben, love the content! We are running ads in Kenya for a store that is targeted to higher income demographic - so out of 7 million people, 100k would be eligible in the first place. Our database has 18k email addresses. Our strategy is to target those and to have lookalikes of our top 1000 customers. Does that make sense or should we add an open targeting that excludes the other audiences?
Thanks a lot :)
I think that makes sense for what you are looking to do. I would also test some other options as well though.
Great video bro very helpful thanku so much for your efforts I got an idea bro create a discord community for everyone 😃.
Thanks a lot :)
That's gonna help you a lot
I can explain if you want bro in what it's gonna help you
Hey Ben, when you’re monitoring your ads on a daily basis, what are you generally looking out for and what kind of actions do you generally take?
I know you’re only supposed to change things every ~10x days…so interested to know
Generally looking at cost per conversion or ROAS. Then we are optimising around that. Assessing which elements are underperforming, how has performance changed over time, etc. Then making decisions around turning things off and replacing with new elements, or leaving stuff running.
@@BenHeath OK, but wouldn't you wait 10 days before pausing ad sets etc and just let Meta push budget into the highest performers??
@BenHeath I have a jewelry e-commerce store , it’s been just a month a started running ads . I want to ask should I opt open targeting cause I never did open targeting before.
Hi Ben how are you? first, great persentation on the EMC yesterday
Secondly regarding to facebook targeting we are getting leads outside of the Geographic area settings , do you know a soluttoin for that?
Thank you very much :)
There are things you can do like reducing the target area beneath what you would like to target but I think that does more harm than good. Our approach is to ignore the ones that come through from the wrong place and not worry about it.
@@BenHeath thanks a lot hope to see you again next year ;)
HI Ben, what do you think about Meta's Advantage+ Shopping Campaign? Can you share your thoughts?
Good question, I'll have a video about this soon :)
Hi Ben, curious does testing broad automatically turn on detailed targeting? And if so, should we be using that or turning it off?
You don't want to use detailed targeting if testing broad :)
I’ve been running ads for 4 years. No targeting never worked but since the changes targeting no longer works for me but no targeting is working brilliantly. I checked out all my competitors and they are using no targeting too. I think their new Ai is better it seems they are probably moving away from targeting in the future.
I wonder why since last week my ads are not working. I handle the ad for years in my company. All the while no too big issue. Now I really super headache for this week. Changed content, changed campaign, changed location, but my ad can’t deliver to my target audience. Can say 100% delivered to those unknown / fake profile user. SOS!! I’m soooo stressed 😩
Interesting - thanks for sharing.
👌
I just set up an ad for a cleaning company, and I'm like... I figured this could be anybody locally with a home or business. We even have lots of rich kids in town who are going to university that won't clean.
Hey Ben,
I have one question and hope you see this: if my custom audience, let's say page engagers, have people form different countries but my location targeting on ad set level is set to specific country, will my page visitors from other countries still see the ad or will the ad be limited to the country I set?
Thanks in advance.
God question - it will just be limited to the country you set.
Thanks for clarifying 🙌🏻 Love your videos!!
I have mines in United States and English but I keep getting mainly Spanish speaking inquiries. And idea why that is
Hi Ben I have various methods I can share for you and it will make the inquiries be of your choice or targeted location.
Where's the paid course? I want the paid course!
Do you have any videos on ads for facebook marketplace?
Not yet but that's a good idea :)
Ben please can you make a video on the new Instant form updates on Facebook ads?
I have done a couple of videos recently on that actually. I'd recommend checking out my channel for those :)
@@BenHeath Thanks for replying to my comment. I know the one you are referring too. I did watch it. There are even new updates about Instant forms and CRM intergrations for lead campingns.
Regarding the dog training example - but isn't the point of open targeting to actually figure it out and find people who are specifically interested in a dog training course? Like, for example, I see it this way: 1) Facebook runs your ad and people click 2) Some people convert, Facebook analyzes them and runs ads to more people like them. If you limit the interests to "dog behaviour" you might not let facebook find people who are interested in dog training, but not specifically indicate it anywhere.
The problem with going open with something really niche, is that it can take Facebook a long long time to workout who those people are because there aren't very many of them. During that time period, you can waste a lot of money.
Charley T been saying this ✅
Yes that's right. I've talked to him about this directly. He goes a bit far for me, but we're mostly in agreement.
@@BenHeath Good stuff 🤝
more like, the logic behind is that meta got ram rodded by apple and it destroyed their ability to target or optimize, so now they want us to throw money into a giant black hole known as wide open targeting lol
There is some truth in that but what you have said is overly simplistic in my opinion. This trend had begun well before iOS 14 and has more to do with Meta's ad platform improving.
Facebook is dying slowly 😢
I don't think so. The latest user reports show user growth in all categories. In fact, it looks to be doing the opposite of dying.
Those are just reports the truth is it's dying.. sorry mostly youths they don't use that platform they use tik tok and TH-cam because they also pay their creators unlike fb rip💔
You talk way to fast like a speed up version... please slow down in your next videos for someone like me
You can change the playback speed for each video. Click on the gear icon (settings), choose playback speed, and then choose 0.75 or even 0.5 if you need to. It'll slow things down.
Hi Ben! Ive recently become your sunscriber and love your content. I help my wife run ads on Meta for her newborn photography studio in Surrey. Would you recommend a brief best approach for her ad campaigns? We started with a silly budget of £3 per day and the results were through the roof but something has changed after 2 months and no matter what i do now i cannot get those results anymore! Please help?