Programmatic vs Direct IO

Programmatic advertising is growing nearly 40% faster than buying direct. Looking to understand the benefits of programmatic marketing? The core benefits of programmatic buying are more data and more control with less guesswork. On this episode of the Resource Desk, we break down all the different ways you can buy programmatically - and map out the benefits to your audiences and your bottom line: bit.ly/3Lf9HZ6
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The Resource Desk is a one-stop shop for insights, product news, and best practices designed to help you harness the power of The Trade Desk’s platform to drive impactful results for your business. Read more: bit.ly/3Na4y4p
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The Trade Desk is a media buying platform built for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage - from planning to pricing to performance. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way. Because the open internet matters. Learn more: bit.ly/3jtU8y6