13-Year Journey to Create the World's Best ProductㅣFigma, Yuhki Yamashita
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- เผยแพร่เมื่อ 15 มิ.ย. 2024
- The Essential Playbook for Every PM
Yuhki Yamashita is the Chief Product Officer (CPO) at Figma. His career began as a Product Manager (PM) at Microsoft, where he combined his childhood interest in design with the computer science skills he acquired in college. During his time at Microsoft, he was responsible for planning Hotmail. He later moved to Google, where he served as the PM for the TH-cam app for iOS. This experience allowed him to gain significant insights, after which he joined Uber. At Uber, he transitioned from a PM role to Head of Design before moving to Figma. Feeling a strong alignment with Figma's philosophy and his own perspective on design, he shifted from a design-focused position back to a PM role and now oversees critical decision-making for Figma's products as the CPO.
Yuhki's career journey and insights gained from developing some of the world's top products serve as an inspiration for many in the startup industry. His unique perspective on product management and design, especially in terms of user communication, incorporating feedback, and planning new features, is invaluable. These insights, accumulated over 13 years of creating top-tier products, can be explored in our video.
This is particularly helpful for junior PMs contemplating their career paths. Understanding and embracing the decisions Yuhki made and the insights he gained as a top-tier product CPO can significantly aid your own career journey.
Feel free to share your thoughts in the comments.
Thank you.
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01:21 Lessons Learned at MS, Google, and Uber
04:10 The Most Challenging Decision Made as a Product Manager at Uber
06:26 Reason for Shifting from PM to Design Role Late in Uber Career
07:17 Reason for Moving from Uber to Figma
08:22 Reason for Switching Back to PM upon Moving to Figma
08:56 His Advice for Many Contemplating Their Careers
10:02 How to Create a Beloved Product Like Figma
12:33 How the Figma Product Team Strives to Understand Users
14:04 The Secret to Creating Globally Beloved Products
15:31 Why Storytelling Ability is the Most Important Skill for a PM
16:59 Yuhki's Perspective on AI Technological Advancements and the Future
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"When you are truly passionate about your work, it ceases to feel like a job, but rather becomes a source of fulfillment and purpose in your life."
As a PM navigating my twenties, I found this video so insightful. It’s great to hear everything that Yuhki has experienced in his life as a PM and designer. I feel so relatable to his story and it lights a fire in me to continue working towards my goal. Thank you for sharing this and inspiring us!
명확한 비전이 느껴지는 깊은 인터뷰네요. 커리어 방향 전환도 너무 흥미롭게 들었고, 제 고민과 비슷해서 멘토 같다는 느낌도 줍니다... 진짜 멋있는 분. 자신의 비전과 유사한 길을 걸어가고 있는 딱 맞는 프로덕트를 만난다는 건 도대체 어떤 기분일지 궁금합니다. 정말 짜릿할 것 같아요...
Thank you for making such a good video. In my previous job as a product manager, my UX designer and i once discussed we were overlapping on design. Since I knew the business side and customers' needs, I'd like to take part in designing flows. I totally agree that the boundary between PM and design is getting blurred. Thanks for Figma, I can share my design idea and customer feedback easily with my design team.
- Recognize storytelling as essential for motivating teams - 0:00
- Use storytelling to clarify problems and excite teams - 0:19
- Embrace collaboration tools for better product development - 0:52
- Learn programming to understand building user-centered products - 2:15
- Define problems well to empower independent decision-making - 3:26
- Prioritize user experience and be open-minded about solutions - 5:35
- Promote cross-disciplinary collaboration for better products - 6:44
- Listen deeply to customer feedback and ask "why" repeatedly - 11:10
- Distinguish between one-way and two-way decisions to manage risks - 13:03
- Build close relationships with customers for better intuition - 13:35
- Create products with pride and passion for natural quality - 14:04
- Align company stories internally and externally for focus - 14:53
- Use customer stories to communicate product value effectively - 16:22
- Stay adaptive to evolving roles in design and product management - 17:18
I am a junior in College and I have just started my PM career with a MSFT explore internship and a future Google APM internship, and this video is very inspiring for me because my moonshot is to create the next generation of products in education or healthcare, I will be reviewing this video a couple of times!!
I love your videos ever since I discovered you guys over 6 months ago, please keep up the incredible quality!
heyy how much time google takes to reply back on your apm apllication? i have applied for the first google india apm program start of december yet to hear back from them.
01:21 Lessons Learned at MS, Google, and Uber
04:10 The Most Challenging Decision Made as a Product Manager at Uber
06:26 Reason for Shifting from PM to Design Role Late in Uber Career
07:17 Reason for Moving from Uber to Figma
08:22 Reason for Switching Back to PM upon Moving to Figma
08:56 His Advice for Many Contemplating Their Careers
10:02 How to Create a Beloved Product Like Figma
12:33 How the Figma Product Team Strives to Understand Users
14:04 The Secret to Creating Globally Beloved Products
15:31 Why Storytelling Ability is the Most Important Skill for a PM
16:59 Yuhki's Perspective on AI Technological Advancements and the Future
❤ Figma and thanks for this amazing interview.
00:00 Storytelling is crucial for product management.
00:52 Figma is a design collaboration platform.
01:16 Yuhki Yamashita's background in design and passion for creating.
06:32 The importance of collaboration and blurring boundaries.
11:10 Listening deeply to customers and understanding their pain points.
11:52 Having a point of view and disrupting the status quo.
12:37 Putting yourself in users' shoes and visualizing their experience.
13:03 Making decisions based on one-way or two-way doors.
14:07 The importance of loving and being proud of the product.
14:13 Passion and pride drive the creation of great products.
15:30 Storytelling is crucial for startups and product managers.
17:14 Designers' roles are evolving towards problem-solving.
18:16 AI enables more people to participate in the creation process.
Do you guys have a newsletter? I'd love to subscribe!
Figma is great
While I really appreciate the insights and enjoy the products he managed, It would be wrong to think we can learn something tangible from this.
Most of us do not have the luxury of engineers with the caliber of MSFT, Google, Uber, or Figma, or millions of customers that we can analyze using the most advanced data analytics tools, but the products we design and manage (for a bunch of very demanding users) are mostly much more complex than consumer apps like that.
Most of us (product managers in NORMAL everyday companies) will be designing complex enterprise applications or enterprise SaaS intertwined with volatile multiple business processes developed by mediocre engineers, decided by idiotic management, with a very limited budget.
That's the real world. Teach us that big tech PMs!
It's just inspiring
3:40 just shows the power of storytelling :)
Thanks!
Resonating...
awesome
Woof figma wow
very good video. everything is just perfect. one thing, remove the music when he's talking. people who watch these kind of videos are willing to get bored to learn something valuable. music is stimulation that your viewers don't need and don't want. keep up the content been a fan for a while.
ok.. you are hired.. i guess..
should named it SUGMA
what's sugma?🤤
@@economicblastsugma read backwards is amgus. Coincidence??
Aparently is Figma really worth $20 billion? After the No deal from Adobe 😅
As it turns out they don't cost 20 billion. 😅
Figma balls
Noice
Poof goes the 20 billion dollar acquisition
Talks like a guy from Amazon.
Missed an opportunity to name his company: Ligma
bit ironic: i don't like figma's design
e
Yeah, take an idea that could be a desktop app and put it on the internet and sell it as a service. genius.
Sure. Since it’s so obvious and simple why don’t you do it? Where’s your 30B company smarty pants ?
@@FrenchMajestyYou do know all this shit existed before they put it on the internet.
@@FrenchMajesty I have a bunch of AI ideas. When I stop being lazy and depressed I might do them.
@@FrenchMajesty Also most of the money probably came from investors because no one seems to be able to create a company without them these days.
@@FrenchMajesty Get mad all you want. I don't use Figma for anything.
dayum not going to lie, this guy is HELLA boring or the questions are just not hitting the spot.
after 3 years: "And now I'm working at Apple because it is good" ....... (Meta after another 4 years)