The Biggest Gift

Deutsche Telekom brings Christmas back to the kids.
In the last 2 years, magic has been seemingly fading out from our lives. It was especially true to last Christmas, when many families switched to survival mode, and spent the holidays keeping a safe distance to protect each other. In the very same year, we realized: how essential and important digital is, but also how fundamental physical contact is for our wellbeing. This is particularly true to young children, who share a magical bond with their grandparents. Although the elderly has learned ingenious ways to keep in touch digitally, physical connection is what makes Christmas memorable and magical.
In the campaign film, Deutsche Telekom explores the relationship of a grandson and his grandfather who have not met for a long time, but kept close thanks to the little, clumsy online interactions between them during the year, until the moment when they will meet each other at Christmas.
CREDITS
Client: Deutsche Telekom
Chief Brand Officer: Ulrich Klenke
Client: Deutsche Telekom
Coordinated by Magyar Telekom
Brand and Communications Director: Béla Szabó
Head of Segment Communications: András Péter Kovács
Campaign Coordination: Tímea Balogh, Eszter Baross-Buzási, Babett Kiss, Judit Harmati
Agency: DDB Budapest
Creative Director: Zsolt Balogh
Creatives: Guilherme Somensato, Mate Nagy
Client Service Director: Detti Simon
Account Director: Orsolya Palla
Senior Account Manager: Gábor Urban
Agency Producer: Alexandra Kemenyiczki
Production Assistant: Zsuzsanna Vágenhoffer
Director: Stina Lütz
Director of Photography: John Strandh
Film Production company: Cinesuper
Producer: Zoltán Mártonffy
Post Production: Focus Fox Studio
Editor: Júlia Hack
Music Composer: Andreas Saag
Original Music: Hugh Martin, Ralph Blane