OTT Platforms Struggling in India? | Jio Cinema vs Netflix Hotstar Amazon | Charche Jaari Ede Ep #6

We didn’t know what binge-watching was until OTT (over-the-top) media entered our lives. And when it did, we loved it so much that India became the world's fastest-growing OTT market in 2020!
As of Q4 2024, Disney+ Hotstar leads the Indian OTT video market with a 24% market share, followed by Prime Video at 22%, Netflix at 13%, and the new disruptor, JioCinema, with a 6% share. The audience for OTT platforms rose by 13.5% in 2023, reaching 480 million (48 crore) people. However, this growth rate was 20% in 2022, indicating a slowdown.
What's causing this decline in growth? Is Jio Cinema’s new ₹29 plan going to shake up the industry? Or is it the fact that only 49.6% of viewers are paying subscribers?
Join us in this episode of 'Charcha Jari Hai' as we delve into the challenges faced by OTT platforms in India and explore potential solutions.
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[@ramchandranagavi7044]

Good information ❤👌👏👏

[@fantaastik]

Please show the correct map of india 🇮🇳