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The Advanced Logo Design Process 🤓
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- เผยแพร่เมื่อ 30 ก.ค. 2017
- Here's an advanced logo design process!
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"Logo design is a lot about proving something doesn't work" I really like that idea, rather than trying to get it perfect the first time, just getting ideas out and then eliminating them. Love your videos!
The "B" monogram also looks like a curly hair. It's perfect!
I liked the logo that you ended up with, its really simple and catchy.
Love seeing any artist so genuinely happy. Feels good to get commissions that you enjoy working on!
Hi Will, really enjoyed watching the physical process of how your mind works throughout these hefty artboard illustrator files!
The commentary is on point as always.
One thing I would have preferred to see however, is the nitty gritty 'amount of work' that we don't see that goes into the final process; how you size up the ovals for the text underneath and on top, how your grid system is applied. I believe - for me at least - that information would be so much more valuable.
Keep working hard Will, look forward to the next one.
I like how passionate you are while explaining your workflow. I also learned that we have a similar workflow. I don't feel so weird for having sooo many alternates to an idea for a commissioned piece. Thanks for uploading as always.
I absolutely love your channel. As an aspiring graphic designer I absorb everything you teach me and everytime i watch your videos I'm super inspired!
Thankyou so much for sharing all these things about your logo working style!☺️😊👍👌
Thx for sharing that Will! I'm the middle of a logo design process which is being kinda difficult to get to a final result that I like and that video not only inspired me but also gave me a couple of insights. Big fan of your work!
What I learnt from the video is that not every single design is perfect and beautiful in the processing as it is in the final result. Thanks for the video ❤
I loved seeing this, I'm always thinking I change my mind too much, so its super encouraging to see that I'm not the only one and it's completely normal. It was also helpful seeing the process of how logo design happens!! :)
I love this logo.. it looks cool, clean and timeless at the same time
Well done, bro! Love your process!
Awesome video!! I appreciate artists that are not affraid to share thier process. Thank you.
This logo is solid. Super clean and I love the the colors you chose!
Love your videos Will! Thank you for your insights.
I really enjoy watching videos like this. I love the process of design!
Gotta love more of this!
This was super informative! Thanks! Would love to see more behind the scenes work like this! :)
Another great video. I have the same process love the work that you produce. Thanks for sharing the knowledge.
Sick logo! I really admire your design process. Awesome job on this one.
Really dope video and shows a lot of young designers how to finalize their designs in a professional way.
Lovely work Will, interesting to see how many artboards you utilize during the whole process. The final file is so clean, well done.
Love your vids man!
This video is really cool. It's amazing to see your process and insights.
I have a lot of old t shirt design work. I'm probably going to do a run through like this. I like this setup. Also your modern retro style logo work is dope. keep it up!
Thanks for creating videos like this, they help a lot :D
so helpful! love your videos
Cool video, glad I could see your design process! I would love to follow a hand lettering workshop from you one day. Keep it up!
I love this kind of videos!
Thanks for this. Really helpful! 👏🏻
this is awesome! beautiful logo and the process is so interesting and inspiring!!
Love the video Will. I'm a novice to Illustrator and wanted your input on how you manage to get crisp SVG files without any artifacts and how do you go about with what files you give to the client before full payment.
I don't know if this is a good idea but if you ever get the time would you be able to show us how you export your files to get a finalised portfolio for the client.
Thank you Will that was very, very interesting thank you again.
This was super useful, thanks !
Great job Will!
Your best video so far
Amazing video! learned a lot!
I love vids. like these! Please please do more like this!
Thanks for these Will! They help so much especially for someone aspiring to be a logo designer ;)
This is awesome to see.
you are amazing bro!!
Great insights thanks Will
would like to see more of your projects :) btw you're my inspiration :)
i enjoyed this! Nice one!
Hi Will :) do you think you could do a video in which you elaborate on your exporting process? I never really know what sizes to export at/what file types to use. Maybe you could explain the hand over/invoicing part of the process too? Thanks!
Awesome !! Very Nice~
Thanks Will. How do you like that chair? Is it comfortable/ergonomic?
please make more vids like this!
id love to see a step by step in making mock ups
Nice Work , thank you for sharing it .. keep going dude :)
Great logo!
nice work
great process
Are they making packaging from this as well? If so, would you design it instead of them having to do that as well? Thanks for the video, love seeing successful processes.
I really dig that first monogram of the "BOM" intertwined. What's the reason it didn't work? Because it was hard to read when made smaller?
Finally!
Hey man, thanks for the video. Would you mind sharing the approximate days/hours you spent on this start to finish? Totally understand if you wanna keep it under wraps, but I've been having trouble judging my pace.
Also, not that you've asked, but your hair is pretty spectacular, you should ditch the hats more often!
YES
I am a beginner logo designer, but I know a bit of it, in my personal opinion you should have included a client briefing part or you should make a separate part and link it :)
Also can you please make a tutorial how can your own font?
Hey Will! Which microphone do you use?
Hey Will, where do you find your color schemes or do you just experiment?
Dig it!
He just saved you a semester of art school instruction.
\m/
Rad dude!
I like your Video, Nice Bro !!
That B monogram, even before you explain i can sense it is an abstract BOM, it's just a matter of rotating your head. LOL
So at which points do the clients actually view your ideas? I have found that if I show them too early in the stage or every logo idea I have, they get confused and change their mind a million times. Do you pick out your best ones and do a round? I typically would choose 2-3 concepts, then 2-3 iterations of the chosen concept, and maybe once more to get it finalized..
ProlificBanana Show it when you almost finalized a direction. That way it's not to early and the client can choose if he wants to continue in that direction
I am also curious to know this because he mentioned that there were certain directions that were decided with the client. When do you decide that it's okay to show a certain iteration?
Stick to one or two concepts in the beginning. Never give them too much otherwise the paradox of choice sets in for them and it seems like you're not confident in any direction. Second make sure you can sell the direction you are going in. You are the one with the expertise. If you know how to sell your work and give them an idea on why that direction would benefit them then you are setting yourself up for success. If they still aren't sold then you need to either spend more time listening or deciding if this will turn into revision hell and cut your losses.
ProlificBanana I think it hugely depends on 1, the type of art, 2, the specific job, 3, the client, and of course the artist.
Generally I use mood boards and an in-depth conversation to get started like he does (bear in mind I work in a completely different field than he does).
The client will often ask for something that you know won’t work. I get that out of the way with a quick, unfinished draft of what their version might look like, just to give them an idea of why it would t work, but I don’t show that until I also have two or more ideas that could work. I make edits based on that meeting, and then hold one more meeting to either present the finished piece, or offer one more set of edits, MAYBE two depending, but that usually calls for another bill. That may sound harsh, but I do extremely detailed work that is very far removed from logo design.
Great videos you have available and I had a question to a problem I am encountering for the first time and I am not quite sure how to address this or go about it. Being you have a ton of experience I was hoping you could possible give me some advice. I have a client that wants me to do their logo however the company name is extremely long. The company name consists of three words. First word with 6 letters. Second word with 4 letters and the third and last word of their company name consists of 11 letters. In edition they like to add an insect and it will end up on small labels of food containers. Obviously my biggest problem from the start is making that all fit knowing they will be using it on tiny labels. Any suggestions? Much appreciate your thoughts.
Very useful :)
I have a question. When you design a logo, is it better to put the name of the group/company/brand under the logo? On it? Or just don't put it?
Because I found like, two choices :
- If the logo is a symbol, it's better if you put the name somewhere so that he knows the name and can then figure out why was this symbol like this etc...
- If the logo is the name then it's not useful to put it again.
But is it like this? Or do you have some precise criteria in order to put it or not?
I think that’s a great logo.
i like this
Super valuable insight! Do you make your logos pixel perfect? I mean making every point snap to the grid since in icon design it is super important for proper scaling, how important do you think it is for logo design?
It's very important, because otherwise it might look off if the client wants to print the work on a larger scale
Thanks for your answer, but that's not exactly what I meant. If you scale up something than anti-aliasing is not a problem but if you scale down a lot of things might become blurry. I was asking this because I notice that Will had some things measuring half pixels throughout the video (example: 406.3 px).
Pedro Cortés Illustrator has an align objects to pixel grid that makes everything sharp
What is the end size of your page that you send to the company?
nice!
(URGENT) I have a pretty dumb question about font license. The thing is there is a font (Chocolate Bos by Paul Lloyd) and I wanna get its commercial license. But nowhere except Myfonts says it's for sale. Even when I downloaded it there isn't any readme attached document to be read. Do I have to buy it from Myfonts or just leave it? I'm thinking of finding a way to contact Mr. Lloyd though.
And do I have to buy commercial license of Myriad Pro which is one that is already in AI since the beginning?
Really appreciate your advices. Thanks!
Will, thanks man for your awesome lessons. I recently made my first professional logo for a school. Client liked it but one mistake i made i dint receive my advance deposit and i gave them the jpeg file. Now they are ignoring me give my asking fee, What should i do..?? and how can i avoid these kind situation in future.??
I am graphic designer and I struggle a lot that at what point I need to stop exploring. I sketch, I come up with options and then spend a lot of time on softwares making them geometrically correct. But in contrary, there are times when I had to come up with logo at a short duration (a day or two) and I end up with logos without any exploration just with short brief and give my client a logo that looks aesthetically pleasing but somewhere in my mind I regret that I could had given better if had been given bit more amount of time. Please help and guide.
You don't create a design guide / manual for the client?
The Second thing I am struggling a lot is the use of small size fonts in logo - It looks good when compliment with Bold fonts. But I am facing problem due to the limitation of their uses. It looks good on Stationary and Collaterals. But as soon as you use them on some hoarding or in some other print media it merger at times or doest even come on prints. Please help in choosing the type of font to be used that will be versatile when used at any platform and ate any resized size.
How do u calculate distance between text as you make your own text?
How long did this entire process last? From the first meeting to the end?
I have problems with trying to work out the logo as quickly as possible. I know I should take some time and do it slowly but consistently but then I feel that I am wasting both, mine and my client's time.
Good video Will! One question - when you say "we" did this and "we" did that who do you actually mean? Just you? You and the client? You and your wife? I think it's important to highlight at which points you involve client in your design. Could you please explain. Cheers pal
how long does a process like generally take? Just an estimate
Say, is it okay that I usually start and finalize my logo designs in Photoshop? I want to get used to making logos using Illustrator, but I feel like I have more control in Photoshop. I've since begun to want to start and finish a whole project in Photoshop and transfer the entire design over to illustrator for that crisp vector graphics; I have yet to capitalize on that.
HEX of the colors pls
for some reason I cannot get that R in beard outta my head. does it somehow look unbalanced or is it my eye?
is this weeks of work or months ?
Great work!!!:) what rgb code is it on the blue background behind the logo?
work with cmyk -_-
Depuis Haiti jeune désigner t-shirt i like your video bro
HEY ! Youre such an amazing designer guy ;D I have a doubt, what if I'm using a PAID font on the logo design? Should I just outline and put the letters on the Logo Guide (that document we must do about the color rules and sizes and grid..). I'm always concerned about this.. That's why I always choose a free font, to avoid troubles, but they don't look so nice ;( Thanks very much, keep going on the nice work ;D
Andressa Lima just always look at their acceptable use policy, I mean even free ones sometimes don't allow for logo design so just make sure of that. But the safest option is to look at a free or a paid logo and edit or modify it to avoid copyright rules and to give it your touch,
dude, how long you take to create that logo?
God bless you
When u can't think of a "last time I was this early..." joke
hahaha
Will, are there any legalities with taking an existing font and adding elements to it? Do you still need a licence of the original font?
I wanted to know that too...
Really depends on what kind of terms the creator of the font has put on it. If it says that you're not even allowed to modify it than no I guess. But the most importent thing is to never give the actual font to the cliënt which is illegal! Always make sure that you've outlined or expanded the text that's used in the logo. This will save you trouble. But if you want to have no risk at all than purchase for every font a commercial license (if needed).
nah there is no way of proving a certain font isn't urs i read somewhere the chances of getting sued because of a font is literally 0
This is my favourite style of video from you and I would love to see more!
❤️❤️❤️
How do you begin getting clients? I'm just getting out of college for graphic design and they haven't told me anything for doing freelance.
Design Nerd
Build a portfolio, take on internships (these should have been done DURING school to gain experience working in this field, but some are paid regardless and they may take graduates as well), get a LinkedIn and build your portfolio, start off doing some work for free or very minimal cost. Apply to agencies (portfolio needed).
Hello Will your video is very informative. I am a Web Page Designer and I need an logo for my business. The name of my business is the Dynasty of Dynasteé. The name is a conglomeration of other business involved such as Wedding Planner/Events and a Men and Women online shoe store. My question is should each sector have their own logo identity or since they are all under the umbrella of Dynasteé should the logo stem from the main source? Thank you...
JPEG or PNG? What size? Why did you use JPEG instead of PNG?